Quickcut: S2E158 How to be a Goal Getter

Welcome to It's a Good Life Podcast. In case you missed it, Brian shared his bold predictions for the 2024 real estate market and you can head over to It's AGoodLife.com to check it out.

欢迎来到“美好生活播客”。如果你错过了，Brian分享了他对2024年房地产市场的大胆预测，你可以去It's A Good Life网站上查看。

Today we're bringing you another Quick Cut, a whittled down episode with the core message for busy days and quick motivation hits. Here's Brian.

今天我们为您带来另一个Quick Cut，这是一集经过简化的节目，旨在满足忙碌的日子和快速激励的需求。接下来是Brian。

Well the top of the morning to you and we're still in the top of the year. We've tried to get you off to a great start this year with a podcast called Ready Set Goal. Then we talked about Do It Now for Your Business. And today we're going to try to bring those two things together, both getting your life up and running and pursuing your goals, get your business thumping and running and achieving. And today it's how to be a goal getter.

早上好，我们仍处于一年的巅峰时刻。今年我们努力想让您有一个伟大的开始，推出了一期名为《准备，设定目标》的播客。然后我们谈论了如何立刻为您的业务着手。而今天，我们将尝试将这两个方面结合起来，不仅帮助您使生活蓬勃发展并追求目标，还要使您的业务充满活力，达到成功。今天我们要讨论的话题是如何成为一个积极追求目标的人。

We know about being a goal setter and the road to hell is paved with good intentions. So this is really about transforming the goals that you've set into now being an achiever of those goals. And so I have three major points for you as I always do. We're going to talk about the top traits of winners. We're going to talk about making your goals visual and then we're going to outline pleasure and the pain.

我们了解设定目标以及好意都是通向地狱的路途。所以现在，关键在于将您设定的目标转化为实现这些目标的人。因此，我有三个主要观点要与您分享，与往常一样。我们将讨论优胜者的顶级特质。我们将讨论使您的目标可视化，并概述快乐与痛苦。

So the top traits of winners and you're going to hear me use that word a lot this year. Our coaching company, our programs are designed to help people win. And so we want you to win. We want you to be a goal getter. And I think it'd be fair to say that people who set goals, achieve goals and do it in a timely manner are the people who are winning.

所以，这一年中我会经常使用“赢家”这个词。我们的辅导公司和课程都是为了帮助人们取得胜利而设计的。我们希望你能够取得胜利。我们希望你成为一个目标实现者。我认为可以说，设定目标、实现目标并及时完成的人才是赢家。

So I want to share with you right now the top traits of winners. There's 10 of them all together. Number one, winners don't make excuses. One of the things in our culture today is it's easy to make an excuse, right? The fact of the matter is all excuses are bad. What inspires us is when we see a person who does the hard thing when all the odds are against them.

所以我现在想和你分享一下成功者最重要的特质。总共有10个特质。第一，成功者不找借口。在今天的文化中，找借口显得很容易，对吧？事实上，所有的借口都是不好的。激励我们的是当我们看到一个人在一切都不利的情况下去做困难的事情。

Number two, they make the priority the priority. Jim Rohn said, if it's a priority, you'll find a way. If it isn't, you'll find an excuse. So when it's a priority, it's really key that we pour our energy into our priorities. One of the reasons you can get off to a good start in your year is you're focused on the highest and best use of your time. The highest and best use of your time for your business, the highest and best use of your time for yourself. And if you do that, you're off to a great start.

第二点，他们把优先事项放在首位。吉姆·罗恩说过，如果某事是你的首要事项，你就会找到方法去做。如果不是的话，你就会找到借口。所以当某事是优先事项时，将精力投入其中非常关键。你之所以能在新的一年有个良好的开端，其中一个原因就是你专注于最高效、最佳利用你时间的事物。你为企业做最高效、最佳利用时间的事情，为自己做最高效、最佳利用时间的事情。如果你能做到这一点，你就有了一个良好的开端。

The next dynamic with winners is they don't waste time. Now it doesn't mean they're perfect. It doesn't mean that every hour of every day and every minute of every day doesn't mean they don't scroll Instagram or watch Netflix once in a while. It's just they don't waste a lot of it. And what they don't waste is the pivotal production hours. On a personal level, it's that first hour of your day from a standpoint of spiritually, physically, emotionally, health wise, food wise, that first hour of the day, don't waste that. Don't start your day with the emails or scrolling or distracting stuff. The first part of your day, if you're a small business owner, you got to be in the focus of generating leads, right? I'm not going to waste my time. I got to get it going. Bruce Lee was a master and he said, if you love life, don't waste time. Your time is what life is made up of. So love your life, love your business, try not to waste the time. And the real key is don't waste the most productive hours of your day.

下一个成功者的特点是他们不会浪费时间。这并不意味着他们完美无缺，也不意味着每天每小时每分钟他们都不会偶尔刷刷Instagram或者看看Netflix。只是他们不会浪费大量时间。而且他们不会浪费那些至关重要的生产时间。从个人层面来看，就是一天中的第一个小时，从生活、身体、情感、健康、饮食的角度来说，不要浪费那个时间。不要以查邮件、浏览或者分散注意力的事情开始你的一天。如果你是一个小企业主，你必须专注于产生潜在客户，对吧？我不会浪费我的时间。我必须开始行动。布鲁斯·李是一位大师，他说，如果你热爱生活，就不要浪费时间。你的时间组成了你的生活。所以热爱你的生活，热爱你的事业，尽量不要浪费时间。而真正的关键是不要浪费你一天中最富有生产力的时间。

The next thing is you got to expect to win. That's another trait of winners. They expect to win. When they're losing, they know something's not right here. One of the things for me is getting in shape and losing weight. It's very easy to get comfortable with being heavier out of shape, having to get the bigger size pants are short or dress, whatever the thing is. You're comfortable with it. No. You get uncomfortable with that and expect to win. Zagler said you were born to win, but to be a winner, you must plan to win, prepare to win, expect to win.

接下来的一件事是你必须期待赢。这是赢家的另一个特点。他们期待赢。当他们输的时候，他们知道有些事情不对劲。对我来说，其中之一就是保持身材和减肥。变得重与不健康很容易让你感到舒适，你可能需要穿大一号的裤子或短裙，无论是什么的服装。你对此很舒适。不。你会对此感到不舒适，并期待胜利。Zagler说过你生来就是赢家，但要成为赢家，你必须计划赢，准备赢，期待赢。

The next trait of winners is they appreciate feedback. Bill Gates said, we all need people who will give us feedback. That's how we improve. One of the great dynamics of coaching, I just feel like I just walk and through the coach and floor and listen to the coaches of the Phinean Company, they're able to give constructive feedback. They never tear down the parisons. They're always able to find a way to help a person hold them accountable in an encouraging way. We need the feedback.

成功者的下一个特征是他们重视反馈。比尔·盖茨说过，我们都需要给我们提供反馈的人。这是我们提高的方式。作为一位教练的一个伟大动力，我感觉就像是在穿梭于教练和球场之间，倾听费尼扬公司的教练们，他们能够给出建设性的反馈。他们从不贬低参与者，总是能够找到一种方式以鼓励的方式帮助一个人承担责任。我们需要这样的反馈。

The first thing I want to talk about is the biggest thing I've ever seen in the country. I'm going to give you a particular specificity on this because for almost 30 years, we've been the largest coaching company in the country.

我想要谈论的第一件事是我在这个国家见过的最大规模的事情。我将在这个问题上给出特定的细节，因为在近30年里，我们一直是这个国家最大的教练公司。

I can tell you about this because you go, hang on a second here. I must not be a winner because I've given up before. Well, so have I. There's a difference between giving up and stopping. Stopping as you set a goal, you had some momentum, you were achieving some things, and then something happened. Either a major life event, a major business event, what happens is the habit stop. People in the proactively generation tools and systems that are part of the do it now campaign. It's very easy. And so we just kind of drift and we don't know it. So it's not that you give up on those things. You just get distracted.

我之所以能告诉你这个，是因为你稍等一下。我之前曾经放弃过，所以我不可能是一个赢家。嗯，我也曾经放弃过。放弃和停止是有区别的。停止是指你设定了一个目标，你有一些动力，你取得了一些成就，然后发生了一些事情。可能是一次重大的人生事件，一次重大的商业事件，这些事件会让我们的习惯中断。我们要主动采取工具和系统，而不是等待机会。这很容易做到。但我们常常被分散注意力，却没有意识到。所以并不是你放弃了那些事情，而是你被分散了注意力。

So the key is someone who gives up is someone who says it's not possible. I set a goal to lose weight five times before and I'm not willing to try again. That's someone who's given up. The parison I'm interested in talking to is a good person who set the goals five times to lose the weight and set it again a sixth time. And what can I do different? And how can I get back on the wagon? How can I do it right? Winners don't give up. First trade of winners is they take responsibility. Something that's not too cool in the culture we live in today. People don't want to take responsibility. People want entitlements. People want rights. People rarely want responsibilities. But that is one of the key traits of people who win. Abraham Lincoln said you cannot escape the responsibility of tomorrow by evading it today. We got to take responsibility. Take responsibility for your health. Take responsibility for your finances. Take responsibility for what you can do.

所以关键是，放弃的人是那些说这是不可能的人。我曾经设定过五次减肥的目标，现在我不愿意再试一次了。这就是一个已经放弃的人。我感兴趣的是和那些曾经五次设定减肥目标并第六次重新设定的人交流。我该怎么做才能有所不同呢？我该如何重新开始？如何做对？赢家不放弃。赢家的第一个特质是他们承担责任。这在我们生活的文化中并不那么受追捧。人们不愿意承担责任，他们想要权利，想要福利，很少有人愿意承担责任。但这是那些成功的人的关键特质之一。亚伯拉罕·林肯曾说过，你不能通过今天逃避明天的责任。我们必须承担责任。对自己的健康负责，对自己的财务负责，对自己能做到的事情负责。

The next trait of winners is they're always learning. I have this brass plate behind me when I do the broadcast here. And it's a quote from Michelangelo and it says, Andcoro Imparo, which means I am still learning. Michelangelo said that at the end of his life and he was a master. I wanted said of me at the end of my life too.

优胜者的下一个特质是他们始终在学习。当我在这里播报时，我身后有一块黄铜牌。上面刻着米开朗基罗的一句名言，意为“我仍在学习”。米开朗基罗在生命的尽头说了这句话，他是一位大师。我也希望在我生命的尽头被人这样评价。

The ninth trait would be always give more than expected. In the world we live in today where customer service is at an all time low, make an eye contact, given a smile, given a little bit of energy. Man, if you give more than expected, your business is going to thrive. One of the most important principles of success is developing the habit of going the extra mile. Man, that makes you a gold gutter that makes you a winner.

第九个特征是始终给予超出预期的额外付出。在我们生活的世界中，客户服务水平一直处于历史最低点，所以只要你与顾客进行眼神接触、微笑并传递一点能量，真的，如果你超出了预期提供服务，你的业务将会蓬勃发展。成功的最重要原则之一就是养成做更多努力的习惯。兄弟，这样做会使你成为黄金井人，会使你成为胜利者。

And lastly, don't follow the crowd, especially now. And the crowd is so easily manipulated now. A headline, a story, a post, misinformation. It gets out. It's like a wildfire. It goes viral as they say. And the crowd goes with it. The target catcher said, don't follow the crowd. Let the crowd follow you. That's what a winner does. That's what a leader does. Those 10 traits, think them through. I hope you listen to these podcasts over and over again. Whether you're walking or working out or in your car, I hope you listen to it over and over again. What one or two or three of those traits can you grow in this year, this month?

最后，不要盲目跟从大众，尤其在现在这个时候。而现在大众是如此容易受到操控的。一个头条新闻、一个故事、一篇帖子、错误信息，它们会传播开去，就像野火一样，会像人们所说的那样迅速传播。而大众会跟随其中。这位目标抓手说，不要跟随大众，让大众跟随你。这就是赢家所做的，这就是领导者所做的。这十个特点，要仔细思考它们。我希望你反复听这些播客。无论是在散步、锻炼还是在车上，我希望你反复听。在今年、这个月，你可以在这些特点中培养出哪一两个甚至是三个呢？

The second thing here in being a real gold gutter is to focus on making your goals visual. This is really key because it is the eyes of the windows to the soul. And when we make our goals visual in front of us and we come in contact with them visually, it just ignites our unconscious and 80% of our actions come out of our unconscious mind. And the way to do that is through what you see.

在成为真正的追逐黄金者的过程中，第二个要点是专注于使你的目标可视化。这一点非常关键，因为视觉是窥探灵魂的窗户。当我们在眼前将目标可视化，并通过视觉与之接触，会激发我们的无意识，80%的行动来自我们的无意识思维。而实现这一点的方法就是通过你看到的东西。

The first part of that is what we call focus the flame. So one of the ways to do that is an old fashioned gold board. And we used to do this exercise not only at our seminars, but also inside our company. Every department in the painting company would set aside time. The leaders would get together with their team and say, what are you hoping to achieve this year? And it turns out we were onto something for a long time. Forbes just recently reported that 82% of small business owners who used what they call a vision board accomplished more than half the goals they included on it. But just seeing it every day, I really highly recommend you make a gold board.

这段话的第一部分是我们所谓的“聚焦火焰”。所以其中一种方法是使用老式的金板。我们过去不仅在研讨会上这么做，也在公司内部这么做。油漆公司的每个部门都会留出时间。领导们会和他们的团队聚在一起，问他们希望在今年实现什么目标？事实证明，我们很久以前便找对了方法。福布斯最近报道，使用他们所谓的愿景板的82%的小企业主实现了他们包含在愿景板上的一半以上的目标。但仅仅每天看一下愿景板，我强烈推荐你制作一个金板。

The second part of making your goals visual is to engage with your visuals daily. Obviously, you can do the cardboard cut out. Some of your little more technological sa- technologically savvy. You can turn it into the screen saver on your computer. There's just so many benefits to something like that. It's a way to get your goals in front of you. So we want to focus that flame and then engage with the visuals daily.

使你的目标可视化的第二步是每天与视觉互动。显然，你可以使用硬纸板剪纸。有些人可能更善于运用科技，你可以将其变成电脑的屏保。这样做有很多好处。这是一种让你的目标置于眼前的方式。所以我们想要将焦点放在那里，然后每天与这些视觉互动。

The third part of making your goals visual is to track your progress. Now look, we're a coaching company. So tracking things is a big deal. People were here when we met them and now they're here. It's very important because people lose perspective on that. Even people who are achieving what we found with the coaches is that our clients that are on their way to doing it well often don't feel like they're making enough progress. And it's not until they look back to where they started that they're so shocked.

将目标可视化的第三部分是跟踪自己的进展。现在看，我们是一家教练公司。因此，跟踪事物是件大事。人们当初加入我们时的状态和现在的状态可能有很大的不同。这一点非常重要，因为人们往往会失去对此的视角。即使是那些正在取得成就的人，我们发现他们中的客户往往不觉得自己正在取得足够的进步。只有当他们回顾自己从哪里起步时，他们会感到非常震惊。

So that's why we invested millions of dollars over the year into a contact management system called referral maker CRM, which is part of our do it now campaign. What it does allows you to track everything you do, all the results you're getting, the activities you're taking and it lets you know, well, hey, here's what you got in the hopper. Here's what you got in your pipeline. Here's what you've got in achieved. Here's what you've done. It's a fantastic thing.

所以这就是为什么我们在过去的一年中投入了数百万美元来开发一款名为"推荐人制造商客户关系管理（referral maker CRM）"的联系管理系统，它是我们"立即行动"运动的一部分。这个系统能够追踪您所做的一切，您获得的所有结果，您所采取的活动，并且会告诉您：嘿，这是您的机会。这是您的销售渠道。这是您已经实现的目标。这是您所完成的事情。它是一个非常棒的工具。

Another version that would be, let's say you're working out at home or you have a piece of exercise equipment in a garage or in a bedroom, a simple little whiteboard where you have your goal, you have your workouts that you're trying to achieve and you track it. And again, it's important.

另一个版本的情况可能是这样的，比如你在家里锻炼或者在车库或卧室里有一台锻炼设备，你可以有一个简单的小白板上面写上你的目标和你要完成的锻炼项目，然后进行记录。并且，记住，这非常重要。

Now, I know there's all kinds of cool stuff and you might use your Apple watch and you might use a hoop or a this or that or the heart monitors all those things. Oh, great. But you have to visually connect when you start to see that progress and you start to see those results, you don't want to give up on it. So you want to see it visually. Pearson's law says when performance is measured performance improves. When performance is measured and reported back, the rate of improvement accelerates. Very powerful.

现在，我知道有各种各样的酷东西，你可能会用你的苹果手表，也可能会用一个球形器械或其他器材，或者心率监测仪之类的。太好了。但是当你开始看到进步和结果时，你要通过视觉连接来坚持下去，你不会想放弃。所以你想要通过视觉方式来看到它。皮尔逊定律认为，当绩效被测量时，绩效就会改善。当绩效被测量并反馈回来时，改善的速度将加快。非常强大。

And then lastly, you want to outline the pleasure and the pain. So I'm going to share with you this loot ice method that changed my life. In fact, so what I've done for you is on the It's a Good Life website, you go into tools and resources and we have a sample goal for you that you can learn the loot ice method and then we have a blank one that you can apply it for yourself and just do this for yourself and write as if it's already happened, the positive power away, the cost of non completion and then ultimately what's the price of completion?

最后，你想要描述快乐和痛苦。因此，我将与你分享改变了我的生活的战利品冰方法。实际上，我为你做的是在“好生活”网站上，你可以进入工具和资源，我们为你准备了一个样本目标，你可以学习战利品冰方法，然后我们还有一个空白的目标，你可以自己应用并写下来，就好像它已经发生了，正面积极影响，未完成所带来的代价，最终完成的价格是什么？

What do I have to do to make it happen? I did that 30 some years ago and it changed my life forever because I became that day, a goal getter. And by the way, I blew off the ceiling of what I thought I could do and what I was told I could do. And that's what I hope for all of you today. What if you left everything out there? What if you set your goals and became the embodiment of the top tragts of winners? What if you made your goals visuals and then what if you outline the pleasure and the pain and you went out there and just became a goal getter? Well, let me tell you by the end of the year what a story you'll have to tell.

我要做些什么来实现它？30多年前，我做到了那一点，它彻底改变了我的生活，因为从那一天起，我成为了一个有目标的人。顺便说一下，我打破了我认为自己能做到和别人告诉我的极限。这就是我今天希望对你们所有人的。如果你把一切都拿出来了怎么办？如果你设定了目标并成为了优胜者的化身怎么办？如果你把你的目标可视化，然后概述了快乐和痛苦，然后你去努力成为一个有目标的人？那么，让我告诉你，到年底的时候，你将有一个令人难以置信的故事要讲述。

This is a very powerful month. Most people fail in the month of January. We want you to win and learn how to be a winner and hopefully this podcast is help you on your way to that. Someone who's been a real winner in my life for the past 20 years is our executive producer, Mr. David Lally, who is a good word for us all today. Over to you, Dave. Thank you so much. Very kind words and fantastic content today.

这是一个非常有力量的月份。大多数人在一月份失败。我们希望你能取得胜利，并学会如何成为一个赢家，希望这个播客对你在这方面的路上起到一定的帮助。在我过去的20年里，有一个人对我来说一直是一个真正的赢家，就是我们的执行制作人戴维·拉利先生，他今天为我们带来一些非常好的话。轮到你了，戴夫。非常感谢。非常友善的话语和精彩的内容。

As always, head over to it's a good life.com to get that gold sheet he talked about. And you can see a sample one on there too to give you some ideas to get gone. Thanks to our listeners for being on the journey. Harry Kanal has left a review for us while there's so much to learn. Each episode is filled with so much content you'll want to journal as you listen. I'm amazed by how much is given to each viewer for free. It's a must listen if you're an entrepreneur wanting to better your business.

如常，前往itsagoodlife.com获取他提到的黄金数据表。并且你还可以在那里看到一个样本，以便给你一些启发。感谢我们的听众一直以来的陪伴。虽然还有很多东西可以学习，但哈里·卡纳尔已经给我们留下了评论。每一集都充满了如此丰富的内容，你会希望在听的时候做笔记。我对每个观众免费提供的如此之多感到惊讶。如果你是一位希望改善你的业务的企业家，这是一定要听的。

I'm definitely signing up for coaching. Well we appreciate you Harry and welcome to the team if you've joined us for coaching and do please leave a review. Let us know how we're doing. It's great for us to get that feedback and we do read every single one. In the meantime, here's the original go getter, Tres Bafini. May the road rise up to meet you and may the wind always be at your back. May the rain fall soft upon your fields and the sun shine warm upon your face. Until we meet again, may God hold you in the hallowap's hand. See you next time.

我肯定会报名参加辅导。哈利，我们非常感谢你，如果你加入我们的辅导团队，请留下评论。告诉我们我们的表现如何，这对我们来说非常重要，而且我们会读每一个评论。同时，请欣赏原创积极主动者Tres Bafini的视频。愿道路与你同行，风常吹拂你的背。愿雨柔软地降在你的田野上，太阳温暖地照耀你的脸庞。在我们再次相遇之前，愿上帝把你紧握在他的手中。下次见！