Hey everybody Rob now we're here and today we have a great fortune to be joined by Walter Isaacson I'm sure needs no introduction especially this week with everything going on But Walter of course written the Leonardo da Vinci biography Einstein Plenty more Steve Jobs and of course most recently joining that list Elon Musk So thank you Walter for joining us today. Please have you on the podcast It's great to be with you Rob and I've been listening to a podcast for two years now. It's helped a lot That's awesome. I'm glad it could be helpful and I'm excited to see that too because a lot of times You know we're in the Tesla space dealing with people that don't have a lot of context and obviously you've got more Context now than anyone so we're excited to learn about it
I think the great place to start is just you know, how has this experience been over the last couple of years for you? You know, it's been a wild ride when I started, you know a little over two years ago I Did it because of Tesla and bringing us into the era of electric vehicles and the idea of sustainable energy being such a mission for him and also of course rockets and how he was being able to bring us into a new era of space adventure travel and it's of commercial travel And then you know a year and so into it he decides to buy Twitter So it became a lot more of a roller coaster, but as you'll see from the book I wanted to keep the focus on all the things he's focused on and so there's a whole lot about Tesla and especially about the Manufacturing process and how the development of new products happens how Fritz von Holshausen does the design and I didn't want to make it just a book about Twitter turning into acts. I really kept the focus on SpaceX and Tesla
Yeah, for sure. I mean it was definitely an interesting period of time for you with some unexpected twists I'm sure going into it, but I think the book did a great job. I finished it last night by the way Then try to brush at the last couple of days
What chapters? Yeah, so I think it's like 90 chapters or something and 600 in some pages so chapters I hope are bite-sized and Race along pretty fast. It definitely keeps it moving. I mean, it's a long book There's a lot covered here, but it almost feels like I don't know if you've felt this way writing it But it almost feels like maybe not each of the chapters could be its own book But certainly, you know, I feel like it could be almost like three or four times times this, you know size and how did you kind of Should have been three times longer We might be a little bit in the enthusiast crowd here in this space so
Which I think is important to keep in mind as we have this I think a lot of your other conversations will be you know Pretty general about just you know What was it like for Elon and Twitter and you know some of us upbringing and stuff like that and we'd love to talk about that stuff too
But I think one of the things I'm most curious about is maybe some things outside of the book because I do expect most of the audience Is gonna read this I certainly would recommend that I'll put the link in the description How how did you kind of feel going into this? How did your perception of Elon of these companies? Maybe change or not change over time I'll just be kind of curious to hear your thoughts as you've gone through this, you know pretty pretty, you know in-depth experience
One of the first things that changed was my understanding of his feel for engineering and especially for engineering Assembly lines and factories as well as products. I thought you know like in the industrialist He probably had delegated a lot to his engineers But more than 70% of the time when I was walking around with him It was at meetings about products in which he drilled down deeply or walking the assembly line in Fremont or in Giga, Texas and figuring out How to be disruptive how to make things work faster and I guess I didn't realize the intensity of his focus on detailed engineering problems
Yeah, I think that's one thing that was striking to me even kind of knowing that I think Elon is Doesn't quite maybe get as much credit for the engineering side of what he's accomplished You know there's of course people that say Elon is just You know some some person that came in wealthy to America and a good investor or something like that right and obviously You go through the history of that and the emerald mines and all that stuff I'm sure you know I'm glad to see that that was covered and some clarity given to those topics But I think it was striking just you know how detail oriented is Elon is and how he really is you know the chief engineer of these companies and is Driving the engineering teams. It's not just you know him going in there and Asking for updates or anything like that. It's it's really him getting in there and leading the decision-making process
And that's kind of what you're saying. You look like that's why I was so cool to be with him and sometimes it was really big things Like let's make the cybertruck at a stainless steel I mean he I think he said to me at one point stainless steel and I should go get a hotel room together I'm so in love with it but he was doing it of course with the the Starship the big rocket and he also understood how stainless steel could create the echoes exoskeleton for the cybertruck Until those are really big decisions that he makes but I also was just fascinated by even the smaller decisions about You know the butyl patches and the floor of the car and to what extent they were necessary and of course as you know Pretty well, but I go through it in the book that famous mantra called the algorithm Which is the five-step process for manufacturing which begins with question every requirement
Now, you know, we've got a world now We have a country that was settled by risk takers whether they came across on the Mayflower or they came across the Rio Grande River And people have been adventuresome in this country But nowadays Especially when it comes to manufacturing and making products We got more referees and we have risk takers, you know, we've got more people lawyers and regulators than we have innovators and people pushing the envelope and so what I try to do in this book is To show how he pushes the envelope, especially when it comes to full self-driving There's a chapter at the very end which I guess you've seen on that Amazing decision just about six months ago to say let's quit making it a rules-based full self-driving system based on coding in Hundreds of thousands of rules and let's make it a human imitation machine learning thing based on feeding the computers visual data video Really good people driving and what they do in each situation
Yeah, what's your I mean this is maybe a little bit too in detail, but what's your kind of perception? I'm sure you got a chance to maybe experience, you know FSD and see the evolution of it over the over the couple of years that you've been following it What's what's kind of your sense of just the program in general and you know how how important that is to eat on this time And how he manages those things and I know it's a broad question, but I'd be curious to your thoughts
Yeah, Musk is obviously obsessed with full self-driving. He has been since Autonomy day I think in 2019 when he really got disruptive He's also been wrong in this timetable I think I can go back to 2016 in the book and show you a quote from every single year in which he said Full self-driving is about a year away But as he says, you know, he's somebody who's able to turn the impossible into the something that's merely very late And we're still a bit I think a couple years away from full self-driving But when I saw what was happening with FSD 12 Including the machine learning component and doing it by By Learning how human drivers handle also such a situation. It seemed to me I haven't driven it yet. My Tesla is not yet downloaded it but it seemed to me that it's a smoother ride and It's a thing that will start getting better exponentially so Whether it's a year from now or three years from now the world gets Transform because as must says when we talk about it in the book and he describes it What I just talking about self-driving being a little bit more convenient for you so you can Multitask when you commute to work we're talking about changing the whole nature perhaps of car ownership Which is you even need to own a car or do you just summon one a robo taxi whenever you need to go somewhere? So he transforms things just like Steve Jobs transform thing. He transformed the electrical vehicle industry he transformed reusable rockets and we you know he did it with Low-Earth orbit satellites getting the internet and recreating it in outer space and this along with optimists the robot and nora link are things that are Going to be enormously transformative not just making our lives a little bit better But changing the nature of our lives
是的,马斯克显然对完全自动驾驶非常着迷。我认为从2019年的 Autonomy day 开始,他就真正开始引起了不小的震动。在这个时间之前,他对时间表也是错误的,我想我可以回溯到2016年的书中,向你展示他每年都说全自动驾驶大约只有一年的时间。但正如他所说,他是一个能够将不可能变成只是相对晚一点的事情的人。而我们离完全自动驾驶还有一些距离,我想大概还需要几年时间。但当我看到FSD 12的情况时,包括机器学习组件和通过学习人类驾驶员处理这样的情况。我还没有驾驶过它,我的特斯拉还没有下载它,但在我看来,它是一次更平稳的行驶。它是一件事情,会以指数形式变得更好,无论是从现在开始还是三年后,这个世界都会发生变革。正如马斯克在书中所说,我所描述的自动驾驶只是为了让你的生活更加便利,这样你可以在上下班的路上进行多任务处理。我们所谈论的是改变整个汽车拥有方式的本质问题,你是否真的需要拥有一辆汽车,或者只需在需要去某个地方时召唤一辆无人出租车?所以他像史蒂夫·乔布斯一样改变了事物。他改变了电动汽车行业,他改变了可重复使用的火箭技术,以及他利用低地球轨道卫星将互联网重新创造于外太空中。这些以及未来的乐观派机器人和神经链接将会带来巨大的变革,不仅仅让我们的生活更好,还将改变我们生活的本质。
Yeah, you bring up optimists and I think that's something that a lot of people are fascinated with and probably Most readers of the book, you know, maybe don't even realize is something that Tesla is working on Is would you say that's all? Yeah? The Raptors on optimists I'm in love with optimists and there's a wonderful picture of his son his little son ex shaking optimist's hand and even in the The whole turmoil of buying Twitter last, you know, August September October I just remember riding around with them and his lawyers are talking about Twitter all the time And he's going to see a shock and going to see Milan and going to that Fremont Headquarters and watching the steps that optimists is taking and even saying hey I wanted, you know doing the money Python thing on his phone looking at the money Python so he walks get so it was something that He was clearly caring about and every little detail cared about
Yeah, and then on time management, which is kind of related to you know FSD optimist you mentioned Twitter here I think that's something that people are always fascinated about and curious about how Elon manages these these things Especially during this period of time where Twitter was so heavily involved I mean obviously you cover this in the book But kind of what's your sense of how he long how Elon divides and and manages all you know, he's six companies now How's he how's he doing this? About a year ago made a mistake and said he likes to multitask that he can multitask being with his mind on optimists and then his mind on the Raptor engine for Starship and then his mind on uploading video for Twitter Actually, the correct way I think to put it is that he serially focuses maniacally on task after task after task and When he is focused say on why a valve and a Raptor engine is leaking methane Even if it's the same night that the Twitter board just accepted his offer to buy it He will focus for an hour or two hours on that problem and then his mind shifts and it might be on the next problem and It's almost Part and parcel of a larger thing which is he has personality mood shifts all the time He'll be in giddy mode. Then he'll be an inspiring mode And sometimes they'll get into a very dark mode, but his mind shifts It's as if he's batch processing rather than parallel processing sometimes
Yeah, I think that's I don't know if it was crimes that put it that way or maybe just time or some someone put it that way I think Ron should get credit. I always try to give people credit.
She says yeah, that's a bad. Yeah You can tell when he's batch processing sure that's super interesting Sure, that's super interesting in general is there is there something that kind of sticks out over the last couple of years as Maybe your favorite story from the book or maybe maybe it's not in the book But something that just kind of sticks out as as an interesting moment for you over the last couple years
Well, I think There are just many times when so much was happening I can there scenes in April of last year one the mezzanine of gigafactory It's just open sort of in fact. They're about to have a party to open gigafactory kimbles there they're doing a drone show and Elon is flying off to the Air Force Academy for a quick speech But he's also dealing with his lawyers because he's bought up Twitter stock And he's been offered a board seat, but he's thinking I'm not sure I want a board seat I might want to just take control He's got a lot of his friends around him Ken Howrey others and Tony Ogracius are there and he's also dealing with as We walked the line of gigafactory So a station that's taking 90 seconds and he keeps telling the person in charge that station You got to get it down to 60 seconds or your resignation is accepted and they finally do and you know he's gonna make that thing right and and Then even that night at the Pershing a restaurant in Club in Austin having quiet dinner His mother's there Grimes is there his son Griffin and Saxon are there so are a couple of other friends And they're talking about buying Twitter I could give you 20 nights like that last December 2nd when he was meeting in my hometown in New Orleans with Maccran But the Twitter files were being released by Matt Taiby and then he was texting Barry Weiss to get her to come in and do the Twitter File but that night he was also meeting with Daval Schroff back in California, but he had to keep delaying it because he was flying back from New Orleans in the macron meeting and Daval Was showing him really for the first time all the coding for this new human imitation Form of full self-driving and then after a while everybody from Daval Schroff to his Cousins James Musk to Barry Weiss who's come in to do the Twitter files. They're all Rummaging through the Twitter headquarters Sort of the barbarians are at the gates and they're Rummaging through the merch or they're Liberating the merch and he's holding up the stay woke t-shirts So it was night whether it be early April or late early December Where 15 things are happening at once and he is energized by the storm?
Yeah, that's I mean that's a theme that comes through a lot in the book of of there's periods of time You talk specifically about you know periods of time in 2021 where it seems like everything's going great, right? And then you know is you long Uncontfortable and great. Yeah, yeah, you want kind of becomes uncomfortable during those periods and has to you know Push the chips all in again live on the edge do something, you know pretty drastic obviously with Twitter and it is your sense that that's kind of been a recurring theme and Perhaps will continue to be a recurring thing
Recurring you've quoted his brother Kimball very early on he says Elon is a drama magnet. He's made for the storm. He's not made for the calm. He's a drama magnet and Kimball said and that's the theme of his life And when I talked to musk about it Elon about it He's like yeah, I just can't settle back and savor You know any the smell the flowers. I've got to put all my chips back on the table I've got to be back all in and it's almost the stress the storm that Intergises him and sometimes in a dark way. I mean he's in relationships to you know anybody who dates Amber heard Is too much in my opinion. Maybe I'm different. I've been married for you know almost 40 years But you know he's energized in his personal life and his professional life by drama for sure Make sure that it definitely makes for a good book. That's for sure and
Going you know where things go from here You know I don't know if you have any plans to kind of continue the story at some point But obviously this isn't the end of it and you got to stop at some point publish a book at 600 pages but as you kind of wrapped it up and You know where we're the place that we're in right now. It seems like Twitter is maybe a little bit more stable Obviously, there's there's still a lot going on plenty of drama, but I'm kind of curious on just what your thoughts are on the trajectory from here and Maybe that compare that versus where we were I don't know a year ago where things kind of were I Guess kind of in the fire, you know more fully than it. It seems like things are getting a little bit more stable for Elon right now
Boy, I don't know if that's a good thing or bad thing right, you know stability Yeah, I think it was great that he hired Linda Yacareno, but as you saw at the end of my book and then you I congratulate you Thank you for reading it. Yeah in March, you know right learn He's about to launch starship and right when he's about to hire Linda Yacareno He asked me to come to Austin I'd been with him for about a week and you know I usually would spend a week just traveling around with him when they go home to New Orleans and Teach a Tulane or take a little break and write he said you got to come back And I something I need to talk to you about but I don't want to do it on the phone And it was about starting an AI company not just an AI company That's going to compete with open AI which he had helped found with Sam Altman doing large language model generative you know predictive AI with based on text But real world AI based on video data from you know billion frames or so a week from Tesla drivers and Optimus eventually and combining the AI that can come from real world data and from language data and so Just when I thought all six companies are actually chugging away. He says I'm gonna start a seventh company So I think in this book I mean you know the book I could have waited 30 more years to write it I think in this book by the end you get who he is and you see him doing all these things and whatever he does in Two years, which is probably start some other company on something You'll get it. It'll be part of the theme. It'll be you'll say I understand the trajectory
Yeah, and I think that's what the book does a good job of of really setting the base of the understanding both from just Elon's upbringing and then like you said things become recurring themes throughout the book and You know my perception of it is There obviously it's great to have more details, but there wasn't anything necessarily that was like Oh, I'm shocked by this or I'm surprised by this like Elon. I think lives pretty transparently and I think people that follow Elon closely are going to read the book and also You know, maybe not necessarily be too surprised by what it is even though there are things in there that could be a little bit shocking to to some
Yeah, I mean maybe people loosen every one of your podcast be too talked by things But even even after following for a year or so I was like surprised by a lot of the stories because they're so colorful and also the word you use which is transparency I mean, I'm sitting there in every meeting when he's trying to figure out Robotaxing and whether or not to have a $25,000 Car with a steering wheel a global inexpensive car based on the same platform or whether You know even his dealings with The women in his life and the children in his life. He was I think Consciously trying to be more transparent than anybody has ever been before to a biographer But the possible exception of dr. Johnson hanging around Boswell
Sure, I mean we've heard Elon say, you know, some lives the best disinfectant I don't think that's a quote from him, but certainly a quote that he likes and I feel like is applicable to you So I mean once well, I don't know if this is even a great question, but It's there's probably way too much gray area for it, but Probably leads me into another question that I have got to you, but do you do you feel like Elon's a good person?
You know that is such a People say did you like him? Is he nice? Is he good? There's so many multiple layers of mosque that It takes the complexity of a narrative to show his goodness and in my opinion some of his darkness Yeah, I do think That he is motivated by epic good Quest almost as if he's still the child sitting in the corner of the bookstore You know lonely and reading the comic books about the heroes and they're trying to save the world So he is a good person with a vision on humanity Which is let's try to make sure that human consciousness endures Let's make sure that we have energy that's sustainable on this planet and let's make sure we become a Space-faring civilization that goes to Mars and other planet and now's our noble missions Epic missions and first I thought they were just the you know pontificating for podcasts or pep talks for teams rallies But you'd say I'm often enough. I realize this is which driving him not being driven by money for example
I mean if you're totally driven by greed and money and helping yourself, you know start a rocket company You don't start an electric vehicle company when Ford and GM have just totally gotten out of the business. You don't buy Twitter so in Focusing on what he thinks are the epic missions of humanity That is his Quest and I think it's a Well-motivated Thus good quest now. Let me put the caveat in is he's so focused on those missions That when he's around people Sometimes who aren't say clicking on all cylinders are getting I guess I shouldn't use cylinders as a medical but you know who are not firing on all engines He can be brutal to people he can be very not nice to the people who are Around him or he can be very cold. He can be very callous So when you talk about being a good person I know good people who are always Caring that the person in front of them really likes them that they're tending to the emotional needs of those around him That they're nurturing and Ben Franklin was a bit that way John Adams called him insinuating Which I don't think was meant to be a compliment Mark doesn't sit there fretting about the psychological well-being and safety and nurturing of the people You know around him He sits there focusing on the need to pursue the mission with an urgent intensity And I think that's what draws a lot of criticism for Elon is his priority being more broad than the individual and Obviously that can put stress on on the individual when Elon feels like that individual isn't Like you say firing on all engines to Bring things forward for for humanity really That's how you're talking about it look.
I mean I remember I can give you a dozen times You've read some of them in the book Like in Boca Chica down on the south tip of Texas where Starship has the launch pad a Friday night at 10 p.m. And He's walking around and I could see it's almost I'm from you know, Louisiana so I know what storm call outs coming off the golf look like and And suddenly he's looking there's only two people working on the launch pad and I can see him get dark and stormy I'm thinking it's Friday night at 10 p.m. They don't even have a launch schedule. This is and He just unloads on a guy named Andy. You'll see him in the book and I'm thinking and then he says I'm going to have a surge. I want a hundred two hundred people here by tomorrow I'm gonna we're gonna work all week. We're gonna stack Starship by the end of the week for no necessary reason. I mean Starship wasn't gonna launch for another year But that surge is Sometimes brutal to the people around him, but it was also Intergizing they got Starship stacked and so is that the sign of a good person or a kind person or a Motivated person I prefer to tell the story and let the reader sort out the different Missions that are either accomplished and sometimes the debris that's left in the wake
So earlier we talked about risk and and comfort and something I was kind of wondering as I read through the book and something I wonder frequently is Our comfort and progress sort of diametrically opposed to each other and and does it you want to view it that way? Well, I can tell you Elon views it that way I remember the time he walked into Twitter last October I think it was a day before he officially took over and that talking to him about Psychological comfort and how we nurture people and they're showing him the yoga studio and the artisanal coffee bar and how people get mental health days off and that we're caring about people's moods and feelings and He said he kind of gave that You've heard it that sort of quick harsh laugh You know psychological safety That's the enemy of fierce urgency And he said an urgent intensity is our new operating principle. We're gonna be all in we're gonna be hardcore And he believes you have to be hardcore to push progress And certainly the change in corporate company atmosphere from Twitter from the day he walked in That Wednesday or Thursday before he took over For the next three weeks is probably the most rapid change in corporate culture.
Do I personally believe That an urgency intensity all in hard cornice is necessary for progress I've written a lot of books and yeah, you see that in Jeff Bezos You see it and Bill Gates. You see it in Steve Jobs, but I've also written about Jennifer Doudna who helped invent the tool called CRISPR that allows us to edit our own genes and She has a different style much more nurturing and the people in her lab Aren't driven by it's 10 o'clock on Friday night and you know being scared they have a more balanced life I think all of us have to decide What type of people are we what type of environment do we want to work? I talked to many people who bust jump down their throat at Tesla for example and some of them left And then some came back and one of them said to me, you know, I was I Was burned out by Elon I had to leave but then I went somewhere else and I got bored I came back because I decided I'd rather be burned out than bored I want to be part of the mission every person's got to decide which type of work environment they have and every boss Has got to decide this is the way I'm gonna structure my workplace or this is the way we're going to conduct our mission and some people are gonna do it in a more balanced kinder gentler way and They'll get a lot of good people and probably some people who are great because they don't want to work at a crazed environment But also at today if you want to work at Tesla or SpaceX or now X You got to be all in you got to be hardcore and I think both approaches I can coexist in this world
I worked at Time magazine when it was a kind and gentle place. I also work there when you know the consultants took over and made it more hardcore. I ran CNN in a sort of kinder in gentler way and you know what I Probably was wrong. It probably needed more of a disruptor than I was when I ran it. But I'm not a disruptored heart. I just write about people who are.
Well, I think you put it well and there's multiple ways for people to succeed and companies to succeed and it's great that we've got different options and Obviously, you want takes one of the the more extreme ends of the options and we've seen the results that that is as yielded and Obviously, it's interesting some of the debris that lands in the wake. I mean, there's work is not about a trajectory and the orbit that's unblemished. There's a lot of rockets that explode and problems that haven't had Tesla factories and people who quit and Damage that I think has happened to the platform that used to be known as Twitter.
So Even at the end when Starship launches and it's up for three minutes and it gets to the edge of space But then there's a problem and it crashes. It was almost a metaphor It's amazing to get this rocket up biggest thing ever sent up as a rocket or any moveable object You know, so we have you know burning debris that's landing near the launch pad Do you think that? Again, probably not the best question, but do you think that the the trajectory that that Elon is on is something that ends positively Yeah, I mean every now and then I'm thinking okay, this is not gonna end well I watch them fire 85% of the staff at Twitter within a two or three week period and I'm thinking oh man This whole thing's not gonna work and then in the morning I'd look at Twitter and there it would be sometimes a little bit glitchy But there would be with 15% of the engineers and there's that scene in the book of Christmas Eve I don't want to spoil the whole thing, but they had just told him at Twitter We can't get rid of these servers that are in a facility in Sacramento. It'll take us six months He doesn't like to hear that until he's seething he's on the airplane going back to Austin and his young cousin James says Why don't we just take him out ourselves? He turns his plane around over Nevada and lands in Sacramento on the day of Christmas Eve and They get pliers from Home Depot and they say he makes a pocket knife from his security cries open the floor of the server center while the people run the server center like a gas and he's cutting out the servers Well, that's not a simple tale. It's kind of inspiring. It's amazing. He doesn't take no for an answer But for the next two months there was a degradation of the service on Twitter It's a long way of saying that there's not going to be a smooth trajectory to success But Twitter is now turned into X and it's chugging along Starship will be launched next month. I think And we'll see The new $25,000 Global car will be transformative for Tesla and that'll be out, you know within a year Cyber trucks are starting to roll on the highways. So no, it's not going to be a smooth trajectory Upward but things tend and trend towards Surprisingly good things happening.
Yeah, I mean, I love that story in the book it talked about I think you'll call it mission impossible Sacramento. So how are you referred to that server story and ultimately did end up admitting that you know that was a mistake in hindsight You mentioned the sort of the $25,000 car there robots Acci etc. You mentioned that Elon working this summer on shaving milliseconds off of the production process for For that next generation vehicle.
We've heard that that's now going to Austin. I think that's from the book as well Any other details on that and obviously One thing that interested me is of course he's gonna build a factory in Mexico Which is a great and it's somewhat convenient Austin. I mean, it's not that long of a drive and he was going to in his going to Have that be a assembly line for that next generation platform for both relative taxi and the global car But at a certain point He has this deep philosophy That your designers have to be sitting there right on the assembly line that you can't design something and then send it off to You know Asia to be manufactured Otherwise, you don't have the iterative Innovative process that comes from every hour seeing what's happening on the assembly line with problems and Successes the design is causing and the designers and the engineers are sitting there next to the factory line workers and saying okay We got to fix this little Butyl patch in the hole in the floor Or we've got to fix this piece of felt that maybe we don't need beneath the battery or we have to you know And so you end up with not only big innovation Innovation but hourly innovation and he said he couldn't do that if the first Assembly line was down in Mexico because as much as his engineers and designers are hardcore. I think he Perhaps realized correctly that is kind of hard to get all of them to move to Mexico for a year and sit in their assembly line There so he's going to do the design the line and Austin And then I'll be replicated elsewhere sure and that's something that's happening right now is that my memory correct on that? Yeah, I think they're designing almost two or three days a week there meetings that he runs that's basically Assembly and factory design meetings
Okay, all right. Well, I'm obviously we're all very curious about that and looking forward to it Walter before I let you go. I know you got to go is there anything else that you want to cover or you think we got it all? Well, there's a lot I guess maybe that's why the book is out there. Thank you for linking to it and I Think when you read a biography It's not a how to book sometimes after my jobs but people would come up to me and say I'm just like Steve Jobs I go yeah, sure as I why well somebody does something that sucks. I tell them it sucks or I can be an Wait a minute. You haven't invented the iPhone. You haven't invented the Mac and you don't have the right to do that this book is not Miss may hurt the sales, but it's not seven easy lessons to success It's about a real person with light and dark and complex strands interwoven into an amazing fabric And sometimes you want to take out some of those dark strands and say man don't do that yet yet get rid of that part of your personality but for the reader You get to decide can you take out those strands or will it unravel the whole cloth and I just tried to tell the tales You know all of them so fascinating tail after tail that help you understand the warp and the weave of that fabric that's musk All right, I think that's a great way to put it Walter Isaac I really appreciate having you on again the link will be down in the description for this book I would definitely recommend it to everyone and hopefully we'll we'll find another occasion to talk some time in the future That's our appreciate coming on. Thank you, Rob appreciate.