We've gone from about 2,500 satellites in low Earth orbit in 2020, so that's like 60 years of doing stuff in space to get to that point. And by the end of this year, we'll be at around 10,000, so it's growing exponentially. It'll get to 100,000 in the next decade, quite easily, I think. And we've never dealt with anything like this.
I'm Mary Long, and that's Ashley Vance, a writer at Bloomberg and author of the new book, When the Heavens Went on Sale, The Misfits and Geniuses Racing to Put Space Within Reach. Deirdre Willard caught up with Vance to discuss how much failure it takes to get above the Earth's atmosphere, what life is like in outlaw space towns, and how to separate the real players from the hype in the space industry. Quick note, this conversation was recorded before Virgin Orbit announced that it was shutting down.
Well the book title kind of refers to what I would call a sea change in the world of getting to space. You don't need to have a government anymore to have a rocket, you just need a lot of money. So what are some of the pros and cons of the current state of space exploration? Well, a lot on both sides. Yeah, my book really is about this moment in time when basically for like 60 or 70 years we had a handful of governments that did most of the things in space, and then we moved to this billionaire phase where really SpaceX, Elon Musk are kind of the only success stories you know, writ large. And then now this era of venture capital, and so the major pros are the things that are moving much more quickly than they ever have before, the price of rockets and getting to space is coming down.
Same thing for satellites, they're cheaper and able to do a lot more, and as a result we're sending up exponentially more satellites and building this giant computing infrastructure in low earth orbit. You know the downside is that this is frenetic, it's a total change in the power structures of how space has operated. There's going to be some winners and losers in all this, and we're not sure how the losers somewhere like maybe Russia might react. And you know this technology that we're putting in space is very powerful, there's a lot of good that comes with it, but also you know a number of challenges as well. And also potentially a lot of risk for investors in some of this as well.
Right, we didn't even get to the business models yet, of which there's many, many, many questions as to sort of who's real and also what this looks like in the long term. You're subtitle for the book, it's misfits and geniuses racing to put space within reach. I am such a sucker for misfits, there's a ton of them in this book, there's a whole house full of them in the rainbow mansion. It's kind of this Silicon Valley communal utopia.
What role did Rainbow Mansion play in the founding of Planet Labs? A huge role and also in the founding of this book, this was kind of the first story that I really, a group of people that I got interested in. So you know, their NASA Ames is Silicon Valley's NASA center and it had some bright spots in the past and then fallen on sort of pretty slow times. And then all of a sudden in the early part of the 2000s, it had this kind of a kind of classic director who came in, Pete Warden, and he hired a bunch of 20-somethings to try and think of space differently.
And so there was this group of friends that formed. They were all these young space nerds and a number of them lived in this place called the Rainbow Mansion, which was a commune, like you mentioned, I mean it was a mansion, but it was full of people. And they would work at NASA by day and then come back to the Rainbow Mansion and discuss their big ideas about what they wanted to do with space. And it was during some of these late night discussions over a scotch or a shared meal that they came up with this idea to really rethink how satellites are made. And I'm sure we can get into it, but to build this enormous constellation of imaging satellites that would photograph the Earth in ways we'd never thought were possible before.
Well, you just mentioned Pete Warden, and you had a quote towards the end of the book. You said like if it was a fictional book that he would sort of be the kind of supervillain mastermind behind all of it, why is that?
Well, Pete Warden, he's one of the older characters in the book, and so he's got this long history. He's an astrophysicist by training, which seems straightforward enough, but he worked in the, he became a general in the Air Force. He worked on the Star Wars Missile Defense Shield. He worked on a lot of Black Ops operations.
One of his main goals in life was to help push along something called responsive space, which is what the Defense Department has desired for decades. And that's the ability to send, if a war breaks out somewhere, like say Afghanistan, you want to send up a rocket the very next day that puts a satellite or a few of them right over Afghanistan to watch everything that's happening all the time.
And so in that sense, people called him sort of Darth Vader. You know, he'd done the Star Wars thing. He was trying to militarize space. The people he'd hired to NASA, these youngsters, were quite opposite. They were idealists. They were, I call them space hippies. They definitely did not want to see space get militarized.
But Pete, to his credit, he's just not one of these people who wanted, wanted yes, yes people around him. You know, he wanted new ideas. And so he kind of built his environment where these kids could go charge after cheap rockets and cheap satellites for their idealistic missions. You know, by the time you get to the end of the book, I just argue that maybe Pete knew what he was doing all along and sort of ended up getting the technology he wanted just by pushing this group of kids to chase after what they thought they wanted.
It seems like the space race, it attracts a certain type of personality. I love the drive, Peter Beck. He's this new Zeeland guy. He's this kind of mad genius out of nowhere. Decides to build rockets, no connections, no training, no experience for a long time, no money. He kind of pulls it off. Rocket Labs now major player.
What part of that whole story did you find most improbable kind of about his journey? It's hard to know where to start. For people who don't know, there's SpaceX, which has launched hundreds of rockets. And then there's Rocket Lab, which is Peter's company. It's launched about 40. After that, the number drops off pretty quick as far as commercial rocket players go. And so Rocket Lab is the real deal.
Like you mentioned, New Zealand has no aerospace history at all. They were not a space-faring nation. They barely have a military. No experience to rely on. Peter Beck didn't go to college. He worked as a apprentice, a dishwasher maker. And so certainly not some like MIT, PhD or anything like that. He just happened to be this very driven engineer. These driven sort of hands-on kind of guy. He would make his own propellants in a shed outside of his house, his own rocket engines, in a shed outside of his house.
And so history would tell you this should not work. He should not be able to form a rocket startup. But he really does kind of stand alone as the one person who's done this as a one-person outfit for a while. And then obviously got some venture capital money and built this into a massive multi-billion-dollar company. But I think of all the stories in the book as just the most unlikely. That has to be one of the most unlikely in the last 50 years, 60 years.
Yeah, I just, that was one of my favorite parts. And I liked it in the rocket lab section. He does this thing. He tosses this thing, the humanity star into space. It's kind of this disco ball. It becomes the brightest object in space until it eventually falls out of orbit and burns up. But it's a good example of the idea that just because we can put something into orbit, maybe we shouldn't.
And you're also talking the book a little bit about Leo Labs, which is kind of starting to track space debris. As someone who like looks up at the sky at night, how concerned should we be about this growing issue of space junk and so much being put up into the lower orbit?
Well, this is part of the reason I wrote the book, a large part. The book, I would say, is optimistic overall. But I wanted people to know. We've gone from about 2,500 satellites in low Earth orbit in 2020. So that's like 60 years of doing stuff in space to get to that point. And by the end of this year, we'll be at around 10,000.
So it's growing exponentially. It'll get to 100,000 in the next decade quite easily, I think. And we've never dealt with anything like this. I mean, that 2,500 number barely grew year by year. It was quite static. And so this company, Leo Labs, not only do they track, they have this antenna system. They're a startup. They've built unique antennas to see stuff in space.
They don't just track the objects. They already coordinate the movement of these things. So space access, satellites will talk to planet labs, satellites, and maneuver out of each other's way. And Leo Labs helps coordinate all of this. So it's in everybody's best interest to make sure this works. Some kind of cascading debris field would undermine every bit of new business. And also things like GPS technology and stuff like that.
But people should know, you know, the night sky, as you've seen it, since you were growing up is changing and will change more dramatically. We'll see satellites moving all the time. And this is, I wanted people to start having this discussion like we are right now and be aware of what's coming because I don't think most people have been paying attention. I wonder sometimes if the next iteration of space businesses starts to become businesses that clean up the things that other businesses have put up there.
There already are startups trying to do that now. There's some satellite companies. They want to put up satellites. And then their satellites also have this kind of junk clearing sort of ability. And then there's some that are just pure. We want to go up there and try to manage all this. I mean, my book is not about tourism. It's not about colonies on Mars. It is about lower Earth orbit, the space right above our heads. It's really presented as this new real estate. And, you know, we sort of know what happens when humans discover some new place, right? It's like we rush in and there's already companies trying to claim their territory and set up shop. And you just, you don't want to rush in so quickly that it kind of ruins it forever, which is a real concern here.
Yeah. Well, speaking of real estate, one of the things about this book and launching rockets in general, you kind of need a lot of room, right? So it seems like if you went everywhere, you went to the wilds of Alaska, New Zealand, obviously the Mojave Desert, which is sort of like the place where all the space stuff is really happening. Give us a little taste of what life is like in these sort of like outlaw space towns.
Yeah. I was a French Guillatas, Fallboard, India. You name it. The big launch sites tend to be near the equator. The Earth spins faster at the equator, so it gives it the rockets a bit of boost so they can carry more stuff. Obviously, tends to be by the water, so if they blow up, people and objects don't get hurt. But as a result, you also end up in places that tend to be, frankly, quite poor and remote and exotic. And so it's just unlike what I'm not a space geek by nature. It's totally like whatever impressions I had in my head, which was like you're going to the most sci-fi, high tech, clean sort of facility imaginable.
Usually I would go in like in India. There's kind of goats and monkeys and all sorts of animals just cruise it around the rocket launch sites. The buildings look like an ARFROM sort of like the 1970s. Part of it's a reflection that this space boom that happened in the 50s and 60s, things got stuck. It just didn't change much after that. And then part of it is just a reflection of where these things end up. You don't put like a rocket launch site in the middle of Los Angeles for obvious reasons.
Yeah, definitely not. Well, the story of Astra in the book, to my mind, it kind of illustrates how much failure is involved in getting things into space. Because you've got Chris Kemp, he's this kind of charismatic, brilliant, maybe a little bit of a wild man. He's pushing this team really hard and these rockets just keep failing over and over again. And you called going public for both Kemp and for Astra, kind of this Faustian bargain. So I want to know why was that true? Is it still true? And with everything that's going on with Astra now and what just happened with Virgin Orbit, what do you think is next for Astra?
Yeah, it's this incredible time. Even SpaceX is still private, which is a reflection of the traditions in this industry. We have not seen public space companies until the SPAC craze of what, like 2021, I think was kind of the peak spackness. And there was all this cheap money. So the Faustian bargain was look, we need money, we could get hundreds of millions of dollars.
SPACs were amazing because the regulations are a little flimsier around them. You could promise all kinds of incredible things about how often you're going to launch and all this stuff without getting into too much trouble. And so it was this huge opportunity for these companies.
I argue in the book, and I think this is very true, is that most investors barely understand the commercial space economy. And like the average retail investor definitely does not really understand still kind of how hard this is and the mechanics of it. So a company like Astra is public. So now they have to start doing what used to be private hidden launches right out in the open.
And there is no more binary product launch than flying an explosive into the air. And it either gets the space or it blows up. This is not like some software product that you put out there and get months to see if it gets some kind of adoption. And so you see these companies, stock prices just oscillating up and down based on these launches.
I think Virgin Orbit recently filed for bankruptcy, although there's rumors that they're kind of making a comeback. But I think we saw this huge initial wave, particularly there were a lot of, you know, rockets kind of come in small, medium and large. And we got inundated with small rocket companies that really were not that different from each other. So I think we're going to see kind of a clean out of a lot of those because we probably only need a couple.
And then I really think, so I think we're going to see like a bit of a pullback. But then I think, as I argue in the book, this is not like a failed experiment. Commercial space is going to happen. And so I think we just see a second wave of new players who really try to learn lessons from what came before.
And the industry is matured where a rocket company that started today would not have to make all of its own engines. There's injured companies. You know, there's different suppliers now. And so it's already sort of a new regime if you want to second crack at this.
Well, I have to ask you about your adventures with Max Poliakoff because, you know, he's the man who rescued and really rebirth firefly aerospace. But in a book full of, as we've seen, really colorful characters, he might just be the most colorful and maybe controversial. So is he the Ukrainian Elon Musk or something else entirely?
I guess he's close to that or he's on the verge of it. You know, so but Max is, he grew up at the, as the Soviet Empire was kind of collapsing. His parents had worked on the Soviet space program. He was, he was a OBGYN coming out of university and then turned into this, the software multi millionaire.
And yeah, to your point, he, he bought firefly. It was a small rocket maker in Texas that went bankrupt. Max came in. And like Elon Musk and Jeff Bezos in the sense that he put $250 million in a, to firefly, which, which it's very hard to find another, you know, individual that's put anything close to that into a rocket company.
The story of Max is it's like part comedy, part tragedy. I think right as firefly starts to become successful, the US government begins to raise all of these, these questions, which I thought were quite flimsy, really. I mean, the, the US government's basic contention is that he's Ukrainian and Ukraine is close to Russia and that he might one day become a Russian asset and, and funnel American aerospace technology to Russia.
I, I, if this is true, he is the most extraordinary undercover agent I've ever seen because, you know, he's been funding the Ukrainian war effort since the war began and it seems to hate Russia with a passion. But yes, so this, you know, I, I had this bizarre opportunity to live through all of this with Max with him, him trying to build this company with the US basically throwing him out of the company and out of the country and go into Ukraine with him and, and the whole thing.
And then he sort of this like picked up his marbles and now he's in Scotland, right? He is, he's in Scotland, he's, you know, he's sort of, he had all these business software and online business ventures that he's, he's refocused on. He owns a satellite company in South Africa. I mean, he still has space in his blood and I don't think we've seen the last of, of Max Pliakov in space. We were already talking about some of these rocket companies that are struggling. I'll be curious to see if Max swoops in and takes a second crack at this.
What you just said there is true about when space gets in your blood because that's, that's sort of what, what comes through in the book. And it, you know, it's come through with the, with the billionaires. Your book isn't about the space tourism race, but I kind of got to ask you because you have such insight on all of them in this billionaire space race with Bezos, Musk, Richard Branson, still is kind of in there. If this were a horse race, you could only bet on one of them. Who would you put your money on?
Everything I possibly could obtain on Elon, I mean, you know, SpaceX is, is, is running laps around not only their rivals, but entire nations. Branson's companies, you know, are, are barely existing and, and Blue Origin has had some wins with space tourism, but has been trying to send satellites into orbit pretty much as long as SpaceX has and has never sent one in, in SpaceX is sending them up by the thousands per year and launching rockets almost every day. And so yeah, no, that would be, you could feasibly bet on, depends, you know, on your time horizon. If you could, you could get into Bloor, which now would maybe, maybe have some surprise wins.
Well, one of my colleagues wanted me to ask this. So in 2018, you did an interview with, with us at the Fool and you said that SpaceX was Musk's baby, that Tesla was kind of foisted on him. Now he's got Twitter and he's sort of actively said that that has definitely been foisted on him too. He felt like he had to buy it. So he's got those companies. He's got certainly some other companies as well. He's kind of all over the place. How do you see him splitting his focus and how important do you think, looking back between 2018 and now, how important do you think SpaceX is to him? Has that shifted over time?
I think it's still his baby and his heart. I've been shocked to see how all-consuming Twitter has been. I guess he saw it as, as, in this emergency state where it was burning through cash and he had to be very hands-on to deal with that and, and deal with all the debt and, and these payments. Um, it's a little sad to me in some ways. I just don't think it's the best use of his time. I think SpaceX has accomplished so much and is still just starting this new chapter with Starship and even bigger rocket that actually can get to Mars and take a lot of stuff and people there, which has really been his life's goal. So, um, you know, I think he's torn at the moment. If I'm honest, I, I think SpaceX also operates quite well without his day-to-day involvement. He seems to be extremely concerned about AI technology as well. And so I just wonder if we're entering. This is something I never saw coming. I really thought this guy who had his finger in so many pies were trying to pair things down over time to just concentrate on SpaceX and we're obviously going in the opposite direction right now. So I don't know for sure how this plays out.
Yeah. Well, overall in the book, one of the sort of takeaways for me is about how much failure is involved. Uh, you know, we talked about Astra. Uh, certainly Firefly has gone up and down with all of these launches and so much money being spent and so many failures. Do you think that over time we get better and better at this? And there are fewer failures because right now it hasn't quite seemed like that. Like things will get a little better and then there'll be a rash of failures and then it seems like everybody goes back and iterates. How do you kind of see, uh, how, how, how is the failure rate going to go?
Still very difficult. It's that it's that first getting the first rocket is very hard and then getting some kind of repeatability is very hard. But if you step back for a second, we do have just massive leaps forward for it used to be all the space programs were really government run to some degree and the best really launched maybe once a month over the course of a year. I mean, that was that was success. SpaceX currently is on a pace for about once every two days and probably could get to almost once a day if it wanted to. Um, it's sending it sent 38 people up over the last two and a half years from from nothing. Rocket lab launches can launch about once every week and is trying to get to once every three or so days and has three rocket pads at its disposal now. So, um, yes, you know, some of these other companies are at an earlier stage, but when we look at SpaceX and rocket lab is the two kind of premier commercial space players. It's a totally new regime than what happened before. Um, so it's still very hard, but definitely does not even make a go at this before you did have to be a nation state. You did have to have thousands of people billions of dollars. And so now, you know, much, much smaller teams and much less capital required to give us a shot and we're going to see just this year.
I mean, there's about, I think, 10 on the order between five and 10 rocket startups that are launching for the first time. So this is from like, you know, nothing 15 years ago to quite a number of players.
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