Hi everyone, welcome back to Brand 2020. In this series, we examine Japan's attempt to brand itself, to project that brand image outside of Japan, and also inside to Japanese voters and to people who just live here.
My guest today is David Russell, who is an author and a man about many different facets of how Japan works. David, welcome again. Thank you Tim. Glad to be back.
Today I want to explore a little bit about K-detsu, the Japanese conglomerates that kind of in the past really molded and controlled how the Japanese economy worked. It's a little bit of a dead horse, but it's an issue that you examined a long time ago and quite a bit of depth.
Yes I did. As a matter of fact, it was my very first published book and that goes back a long time. Maybe 25 years ago I did a book called K-detsu and it won all sorts of awards because at that time the K-detsu issue was a huge issue in US-Japan trade release. The structural impediments talks, right? Exactly. People trying to figure out why is this place so hard to crack? How come we've been knocking on the door? We're doing all of the things that the Japanese say we should do. We set up shop there, we hire people, we invest money and it just doesn't seem to work.
So just to start from the beginning, what actually is a K-detsu? That's a good question Tim because K-detsu are not well understood. Even in Japan they're not well understood and overseas they're widely misunderstood and they have been misunderstood for decades. In general, a K-detsu is a group of independent companies. They share a single corporate governance structure in the sense that they have a meeting of the presidents of each of the top companies in a group and maybe once a month all the presidents will get together in what's called a shachokai. They have very often cross share holdings, not the way they used to, but they traditionally have share holdings of each other's shares.
The big horizontal K-detsu always have a bank in the middle of this group and so they're very connected through economic connections as well as interlocking directorships or their personal relationships between the companies and that means it's more than just a sort of happenstance collection of companies. It becomes a real corporate group. It's a unique feature of the Japanese corporate economy isn't it? Or it wasn't one time? We like to think it's unique, it's not as unique as we would wish it. But it's not quite a monopoly either right? No, not at all. It's more like a vertical integration.
It depends. There are different kinds of K-detsu. First of all they're horizontal K-detsu, which I just mentioned, horizontal K-detsu used to be six big ones. They all had a bank at the center and then there would be trading companies and mining companies and metal companies and various companies in the group around the bank and they look like a giant solar system. And then there are vertical K-detsu where individual members of those horizontal K-detsu that were involved in manufacturing. So think of the auto companies, the camera companies, the electronics companies. Underneath each one of those major companies in the horizontal K-detsu there would be a manufacturing, a vertical K-detsu that could go down anywhere from 5,000 to 30,000 companies. So each of those vertical K-detsu was part of a big horizontal K-detsu. We're talking about a huge chunk of the Japanese economy.
Where did this start? I mean it seems to be something that feels very Japanese when you, like you and I, we've talked about this endlessly for many, many years. The US government has kind of struggled with how to deal with it. Eventually it became out of favor. It was basically outlawed and now we have a different situation. But where did this concept or this kind of design actually emanate?
Well it's fascinating. In one sense the K-detsu were created by the US government and most people don't look at it that way. But the fact is if you go back in history, the K-detsu, it's always said the K-detsu evolved from the old Zai-Batsu. And without going into a long historical explanation, the Zai-Batsu were 19th century conglomerations of businesses that all were started owned by one family. They were family oriented. Where did that idea come from? They just copied it from the US and Europe. They wanted to have Rockefeller style businesses and Morgan and Carnegie style businesses in Japan. And the government liked that idea because it looked like a good way to catch up with the West. So the government was not in the antitrust business in the 19th century.
Okay, you want to put together a bunch of companies, you want money, we'll loan you money, build up an industrial combine, that's great. We think that's terrific. We'll look more and more like the Western countries we're trying to catch up with.
Long story short, the Zai-Batsu grew and grew and grew and they grew more powerful to the point where in World War II they completely control Japanese industry. And again, the government helped them to take over of the industry. Absolutely.
They had many, many politicians in their pocket. And this became a big point of contention within the government and within other parties in Japan that were not happy with the Zai-Batsu, including the military. But again, long story short, the war ends. They were in the Gulf and the endscap come over here.
And what happens? They see the Zai-Batsu as one of the key factors leading up to the war. Your fault. Right. It's the fault of the Zai-Batsu. Really one of the key players that supported the military in their imperialistic drive overseas. So by definition, the Zai-Batsu are bad and we have to get rid of them. Right.
But they lost a little bit of their energy, didn't they, halfway through? They got rid of some of the larger ones and then the Korean wars heated up? Yeah.
他们在中途失去了一点能量,是吗?他们除掉了一些较大的问题,然后朝鲜战争加剧了吗?是的。
What happened is they banned the Zai-Batsu. In fact, during the war years, the Zai-Batsu had already become so much out of favor with the military that it were already changing their names. So for example, the big Zai-Batsu banks no longer used their real names.
Mitsubishi Bank became Chioda Bank, things like that. These policies continued. The general headquarters, the occupation forces literally banned the use of the Zai-Batsu names. They squashed all the big Zai-Batsu companies. Some of the biggest ones were the trading companies. Good example. Mitsubishi, shouji, the big trading. Still in existence.
But what happened is it was like hitting a giant blob of mercury. They broke up Mitsubishi trading into 170 different companies. And within a few years, all those little pieces of mercury started coming together like the Terminator growing again. All of a sudden, the blob got bigger and bigger. By 1952, the year the occupation basically packed up and went home, there were only four companies of the old Mitsubishi group together.
And of those four companies, basically within a year, they all merged and they called themselves Mitsubishi shouji. It's right back where they started.
这四家公司中的所有公司基本上在一年内都合并了起来,他们称自己为三菱商事。他们回到了起点。
So yes, the occupation did a terrific job for a very short time in trying to break up the Zai-Batsu. And they passed all sorts of laws saying, we should not have too much economic concentration. The year after the occupation goes home, they're passing new laws trying to promote economic concentration in various industries. Sure.
Well, Japan was still pretty much on its knees at that point. They needed an engine to kind of get things going. The Korean War was kind of in full swing. Exactly. And a lot of material was not a fan.
There was, well, you remember those days clearly. But there was a lot of concern in Washington that after the Communist Revolution in China, that Asia was ripe to go red. People were terrified. And we need Japan as a bulwark against communism spreading.
And so we've already got a good foothold in Japan. We basically controlled their government. We wrote their constitution. Let's make sure that Japan never slips into the Communist arena. So what do we do? We start unwinding some of those overly zealous anti-trust laws that we had and the anti-monopoly laws. Maybe we were just, we went a little overboard on that. And so gradually, well, not so gradually, really, they started unwind a lot of what MacArthur's people had done in 1947.
By 1951, it was already starting to come apart. And the Japanese got the message very clearly. What you're telling us not to explicitly is it's okay to reform the Zayabats. And so that's just what they did. The groups came back together. They brought out their old names. Once the occupation packed up and went home, they said, Hey, you know, we're a company that did trading in the old days as Mitsubishi Shoji. Now we're going to call ourselves Mitsubishi Shoji.
Come on, let's get back together. All the other companies in the group say, Hey, we can use our old names. The group's using its old name. The bank is using its old name. Hey, it's the same old guys. Let's all get back together again. We are an independent country once again. We can create the laws. We can make the rules. Let's get back. Let's get business done.
And so in that sense, the American occupation by its, let's say fair attitude, in that sense, or late in 1951, 1950, they allowed the cadets to encourage the cadets to grow. Again, the growth of the cadets, it was a key factor in the growth of the Japanese economy.
Really one of the things that accelerated economic growth. Right after the war, Japan's major business was exporting silk and cotton and importing as much cash as they could get their hands on. Within a decade, they're exporting cars, cameras, electronics. How did all that happen in such a short period of time? A lot of it is because of the power of the cadets who unification. Never in human history has that kind of economic miracle happened with the defeated nation coming back on and coming out with the roar. It's an amazing story. It really is. It's been studied again and again and again and I think we never get tired of it. There are always more wrinkles yet to be brought out. So the K-Retsu had a big hand in that, but it seems like recently it is not a.
Well, things have changed a lot. The next step in the story, what you were talking about before about the cadets keeping out foreign competition, that was understood even back in the 50s. They were talking about that. As late as 1970, we have someone like Miyazawa Kiichi who later on became prime minister. At that time, he was the meaty minister, minister of international trade and industry. He gets up in front of the diet and says, we need a cadetsification of industry. We basically need to pull the wagons into a circle and keep the foreigners out. We don't want foreign intervention here. We don't want people buying up Japanese companies because in 1960s, 1970s, US companies are starting to get some muscle. They're starting to run into.
They have some cash and then want to start buying companies around the world. We don't want any M&A here in Japan. If we're going to have M&A, we'll do it ourselves. We don't need foreigners. So the word was, let's use the cadets to keep people out. In that sense, yes, the cadets were exactly what they were being charged as by the US government 10 years later. You see a little bit of an echo of that even now when we're studying a lot of different things about contemporary Japan, immigration, for example, labor law policies, the treatment of women and bringing them into the workforce. It seems like there's an overlay here that is about being Japan and protecting Japan and promoting the Japanese spirit in spite of the constant invitations of foreigners to participate to.
Yes, well, that's a much bigger issue. But yes, absolutely. There's always been a sense of cultural protectionism which is bled over into economic protectionism. And that's been. I mean, as long as Japan has known there's an outside world. And I don't think it's ever going to go away. It's an island country. It's perfectly natural for them to feel like, you know, we're a small country. We have no resources. We need to protect ourselves any way we can. And there's a sense of very strong sense of cultural identity that you don't find in, for example, a country in the middle of Europe that's bordered by 20 other nations. That's true. They're floating along in the Pacific. And yes, there's a very strong cultural identity that they want to protect.
Right. So from Zaibatsu to Keide, it's not a clear step. But a lot of the main corporations here, they still bear their names. I mean, not Santori, not Sony because those were created in the recent past, but Mitsui's Okura, a lot of these houses, and they're basically, they were formerly houses, you know, family owned, have kind of transitioned in. They're huge conglomerates. Certainly. And they participate in Japanese economy in a huge way. Even the old Zaibatsu groups still exist. They're still a Mitsubishi group. One of the big differences that I should have mentioned earlier in the transition from the Zaibatsu to the Keide is that the Zaibatsu were originally, I say, in the 19th century, they were family owned and family run.
In the 20th century, they were family owned, but they were run by professional managers, which is a big change. And that was carried over into the Keide-Zure. What they said was, we're not going to be family owned, and we're not going to be run by family members. There's not going to be a handing down from father to son. So what happens is these companies are now managed by professional managers. And that's the system that we have today. But they still have, even as independent managers of independent companies, they still have this sense of group identity. And group sharing is much easier than competing. And so many, many years ago, I talked to a representative from a Mitsubishi Motors, was saying to me, we never have to worry about our sales figures, because anytime our sales look like they're a little low, everyone in the group will buy our cars. We just ask, we go to the bank and tell the bank, we're a little short this year, and they tell everybody in the group, buy some cars, order some cars from the car company.
Right. So in understanding this, for many foreigners, they describe trying to be comfortable and acculturate themselves to Japanese society. It's like going through an onion. You keep going through these layers. And there are some layers that are just kind of impenetrable, but you can still live, you can still have a business.
But I get this sense that you're dodging the issue about Keide-Zure and where they've gone and how they've evolved now. So what's the story now? What's your take on? Well, the Keide-Zure has changed a lot. There's no question. The basic structures remain in place, but there have been so many changes in Japanese business. You know very well. In the last 20 years, the landscape has changed dramatically.
So of the original Big Six K-Datsu, the Big Six K-Datsu were basically Zaybatsu, oriented. The Mitsubishi, the Mitsui, and the Sumitomo families that ran the Zaybatsu and later the Keide-Zure, what happened? Well, Mitsui and Sumitomo, back at the beginning of the century, merged. Two ancient rivals merged to form one major bank, right? One of the big megabanks now.
And what did they do? Obviously, Sumitomo was a very, what should we say, strictly run group. Didn't go so well, did it? Well, there's still growing pains. Well, Sumitomo's had its challenges, but Sumitomo's a very well organized, very tightly run group.
And back in the bubble days, Sumitomo bank was run by a very, very strong, what some would say, draconian kind of chairman. And the bank had total control over the Sumitomo group. The group members still maintained their group name, their company names. Sumitomo did that, and the other thing. Very, very strict thing. But they merged with Mitsui, and just the bank merged with Mitsui. And then of course, Sumitomo being Sumitomo, they said, okay, now all the other related companies in the group, they have to merge as well.
So what's happening is two cadets who are like two giant galaxies coming together and slowly becoming one giant organization. So that's a big change. DKB, Daiichi Kongo Bank, used to be one of the major cadets who, and Sanwa Bank used to be one of the major cadets who, what happened? You know, Sanwa became part of what's now Mitsubishi UFJ, and DKB became part of what is now Mizuho. And so the whole landscape is changing.
Right. If these big cadets are centered on a bank and the banks now merge with a rival bank, what do you do? So things have changed dramatically, and I think they're going to continue to change. Another big change is because of the economic problems Japan faced in the 1990s, the banks were not able to continue this long-term massive cross-shareholding.
They needed to sell shares to raise money. And so one of the key glues that held together, these cadets, was the bank owns our shares. We've got to own the bank shares. The bank started saying, you know, we don't need that many of your shares. We're going to dump about 50% of our holding. That's a radical change.
And so as the whole shift of cadets who becoming a little bit less strict, a little bit less by the book, and I think we're still friends, we're more like a club now, and we're a little less like Tywin Lannister is running the organization. Things have become a little looser now. But there are still cadets of connections.
And coming back to your other point, yes, when foreigners come over here, they very often don't understand that. And they don't understand the historical connections behind these companies. You know what? If I want to do business with Keaton Beer, what do I need to know about Mitsubishi? Nothing. They think, well, that's a huge mistake, in Japan. Why should I know that Nikon belongs to such in such a corporate group? It makes no difference. I'm only doing business with Nikon. Well, that's again a big mistake.
Right. Right. Students of contemporary Japanese politics and industry like David and I are always wondering and interested in how things are today, where they came from. The cadets of system is one of those that you need to understand to figure out how things are working today. A lot of these issues we're going to continue to explore here on Brand 2020. Stay tuned.