You mentioned affordability. It's something you discussed during your meeting. You've also discussed it a bit on the call on the earnings call recently as well in relation to the Federal Reserve raising interest rates and obviously the monthly cost for a typical auto buyer. You think it's going to be a tough 12 months ahead. You said that a few times. Yes, before everyone not just has understood so it's.
I mean it's simply you know you can you can think of raising the Fred Fred rate as somewhat of a break pedal in the economy frankly so it's. It makes a lot of things more expensive certainly things that are bought with credit but then it has downstream effects on even things that are on board with credit so you know if the car payments or your home mortgage payment is absorbing more of your monthly budget then you have less to money to buy other things. So actually it affects everything even those that are things that are important credit so and my concern with the with the way the Federal Reserve is making decisions is that they they're just operating with too much latency basically the data is somewhat stale so they so the Federal Reserve was was slow to raise interest rates. And now I think they're slow to they're going to be slow to lower them that that appears to be the case.
Yeah that may well be we spent a lot of time talking about that is not. Yeah, perhaps too much but when it comes to latency that takes me to pricing because you've discussed the lack of latency in your own ability to understand exactly what's going on in the market for those cars as opposed to many of the legacy and other. So we have real time information on demand so so we know how many people place an order for it has the yesterday so the computer calculates that all and literally every day we get a you know an automated email to the exact staff that says how many people place an order in which countries for which cars.
So we know what demand we know what the orders were yesterday and you don't want to overreact these things because sometimes you get like little dips for you know reasons that are hard to explain. Do you look at them every day? Yeah yeah but like I said you don't want to overreact to you know if like the week is slow or something you don't overreact to that but. But if you look at the trend say for over two weeks ban or something like that you can see that okay this this for some reason the demand is less than it was or it's higher.
And just pricing yeah yeah I mean is that are you almost like an airline at this point terms of kind of we know we're dynamic pricing model yes so we're basically just pricing to match demand and. Well obviously did a big price drop in q one but no now you know January is usually terrible type of carbine so there's the seasonality to car purchases with generally January is often the worst month so. So we did we did a big price drop and then and then recently we did we did price increase so.
As I mentioned to the audience the the realities that all companies do significant all car companies make significant adjustments to price because you got the MSRP number and then if demand is high deal as well charge some premium of MSRP if demand is lower they'll they'll have a manufacturer setups so that you can actually see a very big difference. Of course of say six months between the peak to trough of of all cars is just that test list so immediate and always transparent it's not. A question of MSRP and then mark up so discount.