#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
发布时间 2023-01-11 17:36:11 来源
The following is a conversation with Mr. Beast, the mastermind behind some of the most epic and popular videos ever made.
下面是与“Mr. Beast”先生的谈话，他是创作一些最史诗般且最受欢迎的视频的幕后策划者。
And now a quick few second mention of each sponsor. Check them out in the description is the best way to support this podcast. We got House of McAdamius for a satiating and delicious snack, 8th sleep for you guessed it, naps, and better help for mental health.
现在，让我们快速地提一下赞助商吧。在说明中了解他们是支持这个播客的最佳方式。我们有麦克阿达米斯之家提供美味可口的小吃，还有 Eighth Sleep 让你享受充足的午睡，和 Better Help 为心理健康提供帮助。
And now onto the full ad reads. As always no ads in the middle. I try to make this interesting but if you skip them please do check out our sponsors. I enjoy their stuff maybe you will too.
现在进入全部广告宣读。像往常一样，不会在中间插入任何广告。我努力使其有趣，但如果你跳过了它们，请务必查看我们的赞助商。我很喜欢他们的东西，也许你也会喜欢。
This show is brought to you by House of McAdamius. It seems like it was just yesterday that they became a sponsor and I became aware of their existence. Just before they became a sponsor they sent a giant box of delicious snacks. And it seems just like it was yesterday that I ate all of those snacks of a period of a few days. And was a happier man for it.
这个节目是由麦卡达米斯之家赞助的。好像就在昨天他们成为了赞助商，我才意识到他们的存在。就在他们成为赞助商前，他们寄来了一大箱美味的零食。好像也是在昨天，我在几天的时间里吃了所有的这些零食，因此变得更加快乐了。
This month I'm much stricter on my diet and trying to be much more responsible with my consumption of snacks. I think moderation is key for that. But in general I think first of all, McAdamia to me I think is one of the more delicious nuts but it is definitely the healthiest or at least one of the most healthy.
这个月我对我的饮食要求更加严格，尽量更负责任地控制我的零食消耗。我认为适度是关键。总之，对我来说，夏威夷果是最可口的坚果之一，但它绝对是最健康的或者至少是最健康的之一。
I think it's pretty much the healthy. I remember when I first started keto many many years ago I did a bunch of research on which nuts I can and can't have. I guess if I want to be ultra low carb and everybody recommended McAdamia as like the one that has all these nutrients and all that kind of stuff. I'm sure there's a lot of science you can look it up. I think there's like Omega 7 or whatever those different kinds of fats. It doesn't matter. The points are delicious and the raw ingredient or the McAdamia nut that house McAdamia provides is just delicious and of course they do all kinds of snacks around that.
我认为这是非常健康的。我记得很多年前第一次开始减碳水化合物饮食时，我做了很多关于哪些坚果可以吃，哪些不能吃的研究。我猜如果我想要低碳水化合物至极，每个人都会推荐澳大利亚坚果，因为它含有所有这些营养成分和那些东西。我确定你可以查找很多科学知识。我认为其中有像欧米伽7之类的脂肪。这并不重要。重点是这个融合了澳大利亚坚果的原料非常美味，当然他们也有各种各样的小吃。
And my task whenever I do an ad read or talk to anybody like my neighbors or friends about how some academia is not to do any sexual innuendo. That's job number one. My brain is that of a silly person. At heart I'm still a child and I will forever remain a child like that time wait song. I don't want to grow up. Maybe that's the name of the song or the lyrics but I'm just going to go with it.
每当我做广告朗读或与邻居、朋友谈论一些学术问题时，我的任务就是绝不能带有性暗示。这是我的首要任务。我的思维方式有些幼稚。在内心深处，我仍然是一个孩子，永远都会保持这种状态，就像那首《时间等待》的歌曲。我不想长大。或许那就是这首歌的名字或歌词，但我会接受它。
And there's a good chance to mention that time wait is somebody that I've dreamed of talking to on this podcast for a long time. He's a very difficult interview to get. He's dropped a few crumbs to me of hope. You know saying like yes maybe one day. So I hold onto that hope. Like a hold onto the delicious house of McAdamia nuts with child leg join my eyes. Go to house of McAdamia's comm slash legs to get 20% off your first order.
有一个好机会可以提到等待时间，他是我梦想已久，希望在这个播客里和他交谈。他是一个非常难访问的采访对象。他曾给我留下了一些希望的线索，说或许有一天。所以我抱着这个希望，就像抓住美味的夏威夷果屋与孩子腿一样。去McAdamia坚果屋的legs网站，您可以享受首次订购20%的折扣。
This episode is also brought to you by 8th sleep and it's new pod 3 mattress. There's been a few days over the past 3 weeks where I've been extremely stressed because of some of the things going on in my life. You know how life is it's an up and down process both the ups and downs contribute to the beauty of the whole experience.
这一集还由8th Sleep及其新款Pod 3床垫赞助。在过去的三周里，我的生活中发生了一些事情，让我感到极度压力。你知道生活就是这样，有起有伏，但无论是起还是伏，都为整个体验增添了美感。
Anyway when things are kind of difficult. I saw the scape in friends in books in moments of simple joy in moments of peace and I think the best escape is a good nap. A full night sleep of course but also a good nap. It's kind of magical how much your mind can just become completely refreshed.
当事情有一些困难时，我会寻找方向，找到朋友、找到书籍、找到平静的瞬间，我认为最好的解脱方式是好好地小睡一会儿。当然，整夜的睡眠当然很重要，但是一个好的小睡也可以有魔法般的效果，可以彻底让你的思维变得清新。
The beauty of the world can be richly rediscovered through the process of a nap. It's incredible just 20 30 minutes. It's kind of amazing at least my brain is like that. So sometimes when I'm feeling crappy I'll just give it a nap. I'll give it a good night's sleep and see how I feel again in the morning and almost always if not right away just maybe a couple of times I feel better.
通过打个盹，我们可以重新丰富地发现这个美丽的世界。只需要20到30分钟，就很惊人。我的大脑就是这样神奇。所以当我感到糟糕的时候，我就会打个盹。我会睡个好觉，然后再看看早上的感觉如何，几乎总是会感觉好一些，如果不是立刻，可能只需要几次尝试就会觉得好一些。
Anyway that's why you want to really make sure that the surface the mattress all kinds of technology that you surround yourself with in terms of sleep you use the best stuff and that's why I look forward to sleeping on that cool surface that an A sleep cover provides. It's just it's just incredible. I look forward to nap since the sleep is just because of that A sleep cover. Check it out and get special savings when you go to 8sleep.com slash Lex.
无论如何，这也是为什么你想要确保床垫表面和你使用的睡眠技术周围的所有东西都是最好的。这就是为什么我期待着睡在A Sleep覆盖提供的凉爽表面上。这太不可思议了。我期待着小睡一会，因为那个A Sleep覆盖就因为它而产生的睡眠非常棒。去8sleep.com/Lex查看并获取特别优惠。
This episode is also brought to you by BetterHelp spelled H E L P help. Speaking of the ups and downs of life. I think it's interesting you know the kind of roller coaster your mind can go on. At least my mind can go on. One moment I feel blissful and happy and everything is beautiful and one moment I feel cranky and just a little bit down.
这一集也由BetterHelp赞助，拼写为H E L P help。说到生活中的起起落落，我觉得很有趣，你知道自己的思维会像过山车一样上上下下。至少我是这样。一会儿我感觉快乐喜悦，一切都很美好，而另一刻我感觉脾气暴躁，有点儿沮丧。
And one of the things I've learned is to just kind of allow the passage of time to cure all things. But I think that's not necessarily the full picture because you should probably treat your mental health very seriously and talk through it with the therapist. There's some deep ocean of feeling there that may lay unexplored and it's I think beneficial to explore it with the good therapist.
我学到的一件事就是要让时间慢慢解决一切问题。但我认为这并不是全部，因为你应该认真对待自己的心理健康，并与治疗师谈论。你的内心可能存在一些深海般的感觉，而这些感觉可能一直没有被发掘，因此与一位好的治疗师探索这些感觉是有益的。
I think one of the most accessible easiest ways to get access to a good therapist, a licensed professional therapist is BetterHelp. That's why my big support of what they do. I mean that's really the first barrier is make it super easy and of course make it affordable. And that's what BetterHelp does. Click them out at BetterHelp.com slash Lex and save on your first month.
我认为最容易获得优秀、有执照的专业治疗师的方法之一是BetterHelp。这就是为什么我非常支持他们所做的事情。我的意思是，最初的障碍就是让它变得非常简单，当然也要负担得起。这就是BetterHelp所做的。点击BetterHelp.com/Lex，节省您第一个月的费用。
This is the Lex Reuben Podcast to support it please check out our sponsors in the description. And now dear friends, here's Mr. Beast. I'm here with Mr. Beast, the brilliant mastermind behind some of the most popular videos ever created.
这是Lex Reuben播客，想要支持的话请查看描述中的赞助商。亲爱的朋友们，现在请欢迎Mr. Beast。我和Mr. Beast在一起，他是一位聪明绝顶的大脑，创建了一些最受欢迎的视频。
Do you think you'll ever make a video that gets one billion views? I think maybe one of the videos we've already made might get a billion views. Which one do you think? Probably like the screen game video with enough time. I mean it's only a year old and it's already on 300 million or some of the newer ones we've done. I've gotten like 100 million views in a month. So those four projected over 10 years because YouTube's not going anywhere. Probably one of those. So over time they don't necessarily plateau. It's interesting.
你认为你会制作一个获得10亿次观看的视频吗？我觉得我们已经制作的视频中可能有一个会获得10亿次观看。你认为是哪个？可能像屏幕游戏视频这样的视频在足够的时间内会获得那么多观看次数。我的意思是这只有一年了，已经有3亿次观看了，或者是我们新做的一些视频，有的视频一个月内获得了1亿次观看次数。所以在未来10年中，这四个视频可能会有一个获得10亿次观看的。它们随着时间的推移不一定会停滞不前。这很有趣。
We're literally jumping around here. I love it. It's good. So I'm a firm believer that it's much easier to hypothetically get 10 million views on one video than 100,000 on 100. And part of why it's much easier in my opinion is like if you make a really good video it's just so evergreen and it never dies. Because when you open up YouTube and look at the videos they're just serving you whatever they think you'll like the best. And so if you just make a great video and it's constantly just above every other video, you know even two years down the road then they'll just keep serving it and never stop. You know, which is why it's much easier to make one great video than a bunch of mediocre ones.
我们在这里真的跳来跳去的。我喜欢这个。很好。所以我坚信，假设你能在一个视频上获得1000万的观看量要比在100个视频上获得10万的观看量容易得多。我认为其中一部分原因是，如果你制作了一个非常好的视频，它就是那种永不消逝的。因为当你打开YouTube并查看视频时，它们只会向你推荐它们认为你最喜欢的。如果你制作了一个非常好的视频，并且它一直排名靠前，即使两年后，它们仍然会继续向你推荐。这就是为什么制作一个伟大的视频要比制作一堆平庸的视频更容易的原因之一。
What about one billion subscribers? You've passed PewDiePie's the most subscribed to YouTube channel. When do you think you get a billion? Let me do some math real quick. So around 120. So you think about this? No, I don't. Honestly, I, because one thing you'll find if you want to gain subscribers, if you want to get views, if you want to make money and almost any metric in this video creation space, if you want something, it all comes back to. Okay, well then just make great videos. So instead of like focusing on all these arbitrary vanity metrics, I just kind of focused on the one thing that gets me all that, which is make good videos. But I do think we will, when they hit a billion subscribers, I don't have a plan on going anywhere, even though we're only on 120 million right now on the main channel. I think like we're doing around 10 million a month now and YouTube just, yeah, I just don't see it going anywhere. And I don't see any reason why I'd ever get burnt out or quit. So I think what the enough time, yes.
你已经超过PewDiePie成为YouTube订阅最多的频道，达到了10亿订阅者，你觉得什么时候能实现？让我算一下，大约需要120年。所以你有考虑过这个吗？不，我没有。说实话，如果你想获得订阅者，增加点击率，赚钱及在视频创作领域取得任何指标，你只需要做好一个事情，制作优质视频。因此，我不会把重点放在那些虚浮的指标上，而是专注于做好让我取得一切的一件事，那就是制作好视频。但我确信，当我们达到10亿订阅者时，我没有任何离开的计划，即使现在我们的主频道只有1.2亿订阅者。现在每个月我们增加约1000万订阅者，YouTube也在不断发展，我不认为它会消失。我认为我永远不会因为时间而疲劳或放弃，所以我想时间足够了。
I wanted to ask you those family friendly questions before I go to the dark questions. So now we have dark questions, but if you wanted to hook them, you would start off with the dark question. That's how you get them. Okay. Well, let me ask you about the Twitter poll you posted, a $10,000 death poll you tweeted. If someone offered you $10,000, but if you take it a random person on their dies, would you take the $10,000 and 45% of people said, yes, that's at least at the time I checked 850,000 people committing murder for just $8.5 billion in total. So what do you learn about human nature from that?
在我问导向黑暗的问题之前，我想问您一些适合家庭的问题。现在我们有了一些黑暗的问题，但是如果您想吸引他们，您可以从黑暗的问题开始。那就是您吸引他们的方法。好的。那么，让我问一下您发布的Twitter调查，一项10,000美元的死亡调查，您会发推文。如果有人给您提供10,000美元，但是如果您接受了，那将有一个随机的人死亡，您会接受这10,000美元。45％的人回答是肯定的，当时我检查了至少有850,000人为了仅8.5十亿美元而犯罪。那么，您对人性有何认识？
That's a good question. Honestly, this is like late at night when I threw that up to you, I was just like, this will be a funny thing. I assumed it'd be 90% known, like 10%. Yes. But there are a lot of serious people for you guys listening. I just did this random Twitter poll. I was like, would you take 10 grand if it meant someone ran them in the world died? And a lot of the replies on the tweet were like, hell, yeah, why not? And I was just not expecting that. And so I don't really know. I mean, I feel like your take would be better than mine. Was it disturbing to you, surprising to you? A little bit. Yeah. But obviously a lot of people were trolling, but you know, when you read through those replies, I do think like 10% of them were dead serious.
这是个好问题。老实说，我当时晚上很晚才提出这个问题给你，觉得这会很有趣。我以为这件事会有90%的人知道，只有10%不知道。但是你们听众中有很多人都很认真。我只是随便在Twitter上发了个调查问问，问大家如果可以得到1万美元却要让世界上的某个人死去，你会接受吗？很多人回复我都说可以，我没有想到。所以我不太确定，我觉得你的意见可能比较好。这个问题对你来说是不是很令人不安，很惊讶？有一点。但显然很多人都是开玩笑的，不过如果你读完那些回复，我认为有10%的人是真的认真的。
Well, I think sometimes the trolling and the laws reveal a thing we're too embarrassed to admit about the darker aspects of our nature. So I don't know if you listen to Dan Carlin's hardcore history podcast. He has an episode on painful payment, which he describes throughout history how humans have been really attracted to watching the suffering of others.
嗯，我觉得有时候网上恶意评论和法律揭示了我们内心更暗淡的一面，这是我们没法承认的害羞事情。我不知道你是否听过丹·卡林的《硬核历史》播客。他在一集节目中讲述了痛苦付出的主题，描述了历史上人类观看他人的痛苦时有多么着迷。
So public executions, all that kind of stuff. And he believes that's in all of us that, for example, if something like a YouTube or a different platform streamed a public execution or streamed the torture of another human being, a lot of people would say that's deeply unethical, but they would still tune in and watch. And that we're we're attracted to that drama, and especially the most extreme versions of that drama.
公开处决，所有那种事情。他相信这是我们所有人的本性，例如，如果像YouTube或其他平台直播一个公开处决或虐待另一个人的视频，许多人会说那是非常不道德的，但他们仍然会收看。我们被吸引到那种戏剧性，特别是那些最极端的版本。
And so I think part of the laws reveal something that's actually true in that poll that like your answer so much better than mine. Do you think about that maybe even with this good game?
因此，我觉得这些法律的一部分揭示了一个在那个投票中实际上比我的答案更好的真相。你会不会考虑这个甚至在这个好游戏中呢？
So I think how many how many views does this what game currently have 300 million? Yeah, so like this. So just imagine thought experiment, how many views that video would get if it was like real. Yeah, because I mean YouTube is like, I will turn a blind eye. We won't take it down. Yeah, I mean, I've obviously probably have billions of views.
我觉得这个游戏现在有多少个观看量，有三亿吗？就是这样。所以，就想象一下，如果那个视频是真的，它会得到多少的观看量。是啊，因为YouTube很容易不加理会，不会把它下架。而且，我猜可能已经有数十亿次的观看了。
How do you think you will die? And do you think it'll be during a video? Actually doing something dumb like going to space when I'm in like older like trying to go to Mars or something like that. I know for a fact it won't be on a video. Every video we do with safety experts and stuff like that. So it's not really risk, but yeah, I could see myself like, you know, after a million people go to Mars or something like that, I'd probably like, you know, let's go and something like that maybe. So not in the name of a video just for the Hollywood. Heck no.
你觉得你会怎么死？你觉得会在录视频时死吗？如果我像老年人一样，想去太空探险，比如去火星之类的事情做的时候，可能会死。但是我知道不会在视频中死亡，每次我们录制视频时都会有安全专家参与，所以风险很小。但是我可能会在未来，等到有很多人去火星之后，也这么做，但不是在录制视频的名义下，只是为了好玩。当然不是为了好莱坞。
Are you open to taking risks when you should videos? You just went to Antarctica. I mean, like you're putting yourself in the line a little bit, right? Of course, but, you know, we had that video on the works for three years and then we consult with tons of experts radar the entire path. We're going to walk beforehand to see if there's curvasas. So we know there's no curvasas. We do training. We consult with experts and we have survival guides there with us and you know, monitor the weather and everything. So it's like any variable that where we could get harmed, we just pre-plan for it.
你会在拍视频时冒一些风险吗？比如你刚刚去了南极。我觉得你在有些方面是在冒险，对吗？
当然啦，但是你知道吗，我们那个视频已经在策划三年了，然后我们也咨询了很多专家来检查整个路线上的雷达，先看看有没有危险的坑洼。所以我们知道那里没有危险。我们进行了训练，咨询了专家，并带有救生指南一块在那里，监测天气和一切。所以我们对可能危及我们的任何变数都有预先计划。
Same thing with beard alive. Like I had David Blaine spent a week underground and so I consulted with him and consulted with basically anyone who ever buried themselves alive, you know, the coffin we used to bury me. We did so many tests like that coffin was buried 10 times before I was, you know, for really longer than 50 hours. It tested the airflow and everything to the point where I was safer in that coffin underground than I was above ground. Like, so we just tend to just not leave anything up to chance, you know?
跟活体胡须一样。就像我和大卫·布莱恩一起花了一周在地下墓穴里，所以我向他请教，向任何一个关于在墓穴中被埋的人咨询，你知道的，我们用来埋我那个棺材。我们做了很多测试，那个棺材在我被埋之前被埋了十次，时间甚至长达50个小时。我们测试了空气流动等一切细节，以至于我在地下的那个棺材里比在地上还要安全。就像我们通常不会留下什么事情仅仅靠机会来决定一样，你知道的。
Another strange question then. So you recorded these videos to yourself, you know, five years, 10 years from now. Have you recorded a video that's to be released once you die? Well, first off, I am just glad that not every one of your questions have to do with like views or things like that. It's nice getting different questions. So this is good.
那么又来一个奇怪的问题。那么你是为了自己记录这些视频，你知道，五年，十年后要用的。你有录制一段视频，要在你离世后公布吗？首先，我很高兴不是你所有的问题都与观看次数或类似的东西有关。得到不同的问题很好。所以这很好。
No, seriously. It's a load. No, but it's fine because a lot of people just be like, how much money do you make? You know, just something. Everything's always about money now for when people talk to me. So it's nice. But for the videos I made for you guys who probably don't follow me too closely, when I had 8,000 subscribers and I was a teenager, I filmed a bunch of videos and scheduled them years in the future. And I said, I filmed one more. I was like, hi, me in a year. And the video went up a year later.
不，说真的，这真的很累人。不过没关系，因为很多人会问我赚了多少钱之类的问题。现在人们谈话总是围绕钱展开。所以这样很好。但是，在我为你们制作视频的时候，你们可能不是很熟悉我。当时我只有8,000名订阅者，还是个十几岁的少年，我拍摄了一堆视频，安排在未来的几年里发布。我还拍摄了一个视频，向未来的自己打招呼。那个视频一年后才发布。
And it was just like, hey, I think you'll have 100,000 subscribers. And then I did one more. I was like, hi, me in five years. I was like, hey, in five years, I think you'll have a million. And then one that hasn't come out yet, but comes out in two years, is what was high me in 10 years. And I tried to predict 10 years later how many subs I'd have. So what he's referring to. And yes, there are some that are scheduled like 20 years in the future. And so if I don't die, I'll just move them up.
就像是，嘿，我想你会有十万个订阅者。然后我又做了一个，我说，嗨，五年后的我。我说，嗨，五年后，我想你会有一百万。还有一个还没发布，但是它会在两年后发布，我问自己，嗨，十年后的我会怎么样，我试着预测我会有多少个订阅者。他指的就是这个。是的，有些计划是安排在二十年后的。所以如果我没有死，我会提前执行它们。
And I remember, because I filmed these though like seven years ago, but it was, I remember saying a line like, you know, if I'm dead, then I'm currently just in a coffin and like whatever, blah, blah. And because the only way the video will go up is if I'm not alive and if I'm not alive, then I won't be able to push back the schedule of low dates. So we'll go public automatically.
我记得，七年前我拍摄这些视频时，曾说过这样一句话：如果我死了，那我现在就躺在棺材里了，等等之类的。因为视频只有在我不再活着时才会被公开，而如果我不活着了，我也就不能推迟发布的日程表。所以它会自动公开。
And so yeah, I have a couple of those. If I knew I was going to die of like cancer or something and I had like three months to live. And I would log every day, I'd film so many videos and then I would just schedule upload a video a week for like the next five years. So it's like I'm still alive and I would completely act like I'm still alive and everything. And I think something like that would be cool.
所以，嗯，我有几个这样的想法。如果我知道我将死于癌症之类的疾病，并且只剩下三个月的生命，我会每天记录下来，拍摄很多视频，然后安排每周上传一个视频，直到未来的五年。这样我就像还活着一样，完全表现得像没事一样。我觉得这样的事情很酷。
I don't know why, but I've fantasized, not fantasized, but I've dreamt about that a lot. Like I don't know. If I only had 30 days to live, what would I do? And for me, I would try to make like a decades worth of content and schedule upload it. So they automatically go public in the future. And so it's just like I never died. I'm just there.
我不知道为什么，但我一直做梦想。比如说我不知道，如果我只有30天可活，我会做什么？对于我来说，我会尝试制作十年的内容并安排上传。这样它们会在未来自动发布，就像我从来没有死过一样，我还在那里。
Yeah, it's the kind of immortality, but it's also kind of troll on the concept of time that you can die in the physical space, but persist in the digital space. I actually, I recorded a video like that because I had some concerns and I just thought it's also a good exercise to do. A video would like to be released if I die. And it was actually really interesting exercise. It's cool. Like it shows like what you really care about. I guess it's like writing a will. But when you're younger, you don't think about that kind of stuff.
是的，它是一种不死生命，但也是一种对时间概念的恶作剧。你可以在物理空间死亡，但在数字空间中却能持续存在。我录制了这样的一个视频，因为我有些担忧，而且我觉得这也是一个很好的练习。如果我死了，我就想发布这个视频。这实际上是一个非常有趣的练习。就像写遗嘱一样，它展示了你真正关心的东西。我猜当你年轻的时候，你不会去想那种事情。
Exactly. Mine was just dumb. Yeah. I'm bones at a coffin. Yeah. Yours was probably so serious.
完全正确。我的只是愚蠢。嗯。我就像棺材里的骨头一样。嗯。你的可能很严肃。
No, it's fun actually. When you realize it's like there's no point to be serious at this point. It's a weird thing. I guess you've done this, but it's a weird thing to address the world when you physically use no longer there. So like you know this would only be released if you're no longer there.
不，其实非常有趣。当你意识到这一点时，严肃是没有意义的。这是一件奇怪的事情。我想你可能也做过了，但当你的身体已经不存在时，去面对这个世界是很奇怪的。所以你知道，只有当你不在了，这个东西才会被发布。
Exactly. That's a weird exercise.
“准确地说，这是一项奇怪的练习。”
You know what's funny of all the people listening to this?
你知道所有听这个的人中最有趣的是什么吗？
Yeah.
好的。
We're probably the only two people that have made videos for when we die. It's like such a niche thing in the fact that we're bonding over. It's kind of funny.
我们可能是唯一为死后制作视频的两个人。这个主题很独特，但我们就是通过它来交流。感觉很有趣。
I think people should think about doing that. It's not just about YouTube. It's also social media because think about it. Like there's going to be a last tweet and a last, I don't know, Facebook posts, a last Instagram post. And yeah, I feel like there's some aspect that's meditative to just even considering making a post like that. And also it's a way for the people that love you to kind of like celebrate. Do you think that would help them cope or not? Like if someone randomly watching this did film a video, you know, for if they accidentally dying some freak accident to be given to their family, do you think that would, and it was like a genuine.
我认为人们应该考虑这样做。这不仅仅是关于YouTube的问题，还有社交媒体。你想想，就像会有最后一个推文，最后一篇Facebook帖子，最后一张Instagram照片。我感觉，仅仅考虑发这样一篇帖子就有一种冥想的感觉。而且，对于那些爱你的人来说，这也是一种庆祝的方式。你认为这会帮助他们应对吗？如果有人在看这个视频的时候随机拍摄了这样一个视频，让他们的家人在他们意外死亡时看到，你觉得这会有所帮助吗？如果这是真心的话。
I think it would really help. I mean, it depends because like, how would you even intro that? Like, hey, mom, if you're seeing this, you know, it means I'm probably dead. Yeah, exactly. That's how you interact. That's the opener. I just want you to know. Yeah, I guess. Yeah. And I guess you could say in a kind of funny way, but and just talk about the things that mean a lot to you. Because otherwise you are at the risk of the last post you have is like, like, I don't know, talking shit about like Donald's like that. But then you're dead. That's it. 100 years. I don't know. I do recommend it. It's like the Stoics meditate on death every day in the same way you kind of meditate on your death when you make a video like that. Because it's actually not just even talking to yourself. It's talking to the world. And it like for some reason, at least for me, they made it very concrete that there's going to be an end. And I'm like, it's almost, it's over for me. If I'm making the video, it's over for me. It's just an interesting thought experiment. I recommend people try it.
我认为这可能会真正有所帮助。我是说，这取决于，因为你要怎么介绍呢？比如说，“嘿，妈妈，如果你看到这个，那么我大概已经死了。”是的，就是这样互动。这是开场白。我只是想让你知道。是啊，我想说，你可以用一种有趣的方式来表达，并谈论对你来说意义重大的事情。否则，你就有可能最后发的帖子就像，我不知道，说唐纳德之类的话了。但之后你就死了。这是结局。我不知道，我推荐大家试试。就像斯多葛派者每天都会冥想死亡一样，制作这样的视频可以让你思考自己的死亡。因为这不仅仅是在和自己说话，而且是在和全世界说话。对我来说，这使得我更加清楚，生命终将结束。如果我制作了这样的视频，我就快结束了。这是一个有趣的思想实验，我建议大家试试。
Okay. Oh, are you afraid of death, by the way?
好的。哦，顺便问一下，你害怕死亡吗？
Yes. I, it's hard because like, what if you just die and then you just see nothing forever, you know, nothing. It just fades to blackness and you're just like that for trillions upon trillions to billion squared years. And it's just, it's scary. But also before you're born, you don't remember those, what, X amount of years either. So that gives me a little comfort. But, you know, it's definitely very scary. Something I'd rather not think about in time like 80. I'll deal with that problem then.
是的，这很难因为万一你死了，你永远什么都看不到，你知道吗，就没有任何东西了。它只会变成黑暗，你会像这样经历数万亿年到十万亿次方年。这很可怕。但是，在你出生之前，你也不记得那些X年了。所以这让我有点安慰。但是，你知道，这绝对是非常可怕的。那是80岁时我不想考虑的问题。
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I don't know if I told you this, but I'm kind of hopeful that someone like Elon and one of these like freak smart people would just like be like, you know what, screw it. I'm going to figure out a way where we can slow down aging, get it where, you know, we can live to be two, three hundred years old and just like set their sights on that and then just kind of save us. So be really nice.
我不知道我有没有告诉过你，但我有点希望像埃隆这样的人和一些像怪物一样聪明的人，能够想出一种方法，让我们的衰老速度变慢，使我们可以活到两三百岁，然后拯救我们。那将是非常好的。
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Like it's, it's almost absurd to think that in our lifetime, they won't figure out a way to just even slightly slow down aging where we could live to be like a hundred, twenty or hundred thirty. And then that extra time, they won't figure out some way where we could live to be 200. Like, obviously not immortal, but I don't, I don't see how in my lifetime, the life expectancy doesn't just expand.
就像现在这样，我们会觉得荒谬，认为在我们的一生中，他们不会找到一种方法来稍微减缓老化过程，以至于我们能够活到一百、一百二十甚至一百三十岁。然后我们可以拥有额外的时间，他们也会找到一些方法让我们能够活到两百岁。当然不是永生，但我不知道在我的一生中，寿命为什么不会继续延长。
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But it also could be that the immortality is achieved in the digital realm. Like it could be long, long after you're gone, there's a Mr. Beast run by a Chad G.P. T. Exactly. Yeah, that consumes everything I ever said, everything I ever wrote. And I don't want that. I want to live. What do you smart people out there figure it out? I'll keep you entertained when I need you to figure out how to keep me alive. You know, you may tell 200. That will make me happy.
也有可能是通过数字世界实现永生。就像是在你去世很久很久后，有一个由 Chad G.P. T 经营的 Mr. Beast。没错，它会收录我说过的一切，我所写的一切。但我并不想要这样。我想要活着。你们这些聪明的人能找出解决办法吗？当我需要你们为我想办法时，我会让你们感到娱乐。你知道的，如果你们能够让200个人知道，那会让我很开心。
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Well, that's, that's funny. Who owns the identity of Mr. Beast wants the physical body is gone? Like is it illegal to create another Mr. Beast that's Chad G.P. T. I don't know what the laws are on that. Yeah. I mean, once I'm dead, I don't care. Well, but you just said you did care. I mean, there could be a, like many Mr. Beast that are created after, after you're gone.
那真是有趣。谁拥有Mr. Beast的身份，希望他的身体消失了？创建另一个名为Chad G.P.T.的Mr. Beast是否违法？我不知道法律是怎么规定的。是的，我意味着，等我死了我也无所谓。可是你刚刚说你在意啊。我是说，你去世后可能会有很多被创造的Mr. Beast。
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Yeah. I mean, that'd be cool to be able to like train up a model and let them loose. So my content lives on, I guess. Yeah. Yeah. But it somehow feels like it diminishes the value contribute. Yeah. It's authentic, but it's also, there's, there's some aspect to the finiteness of the art being necessary for it's point. Oh, yeah. The second I think starts spamming out videos. Yeah. The videos lose all meaning and it's pointless and it's a money grab.
嗯，我是说，有能力训练模型并让它们自己行动是很酷的事情。这样我的内容就可以继续存在。但是，这似乎会降低贡献的价值。虽然是真实的，但是作品的有限性也是必要的。哦，对了，一旦开始过度发布视频，它们就会失去意义，变成了一个无意义的钱途。
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If you run YouTube for a, how long should you run it for a year? How would you change it? It's hard because, you know, obviously I'm biased because we're doing really well, but I feel like when I open up YouTube on my television, I get the videos I want to watch. I don't, I don't know. I don't, I don't ever open it. I'm wondering like, what are these? What are these 10 videos on my homepage? And when I click on a video, I suggest I don't ever wonder what these are.
如果你经营YouTube，一年应该运行多久？你会怎样改变它？这很难，因为我显然是有偏见的，因为我们表现得非常好。但是，我感觉当我打开我电视上的YouTube时，我能看到我想看的视频。我不知道，我从来没有打开过它。我想知道那些在我的主页上的10个视频是什么。当我点击一个视频时，我建议我从不想知道这些视频是什么。
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Like I, I, and maybe it's because I'm very adamant about like the kind of videos I watch and I try not to watch videos that I want to get recommended more because I just, that's how I think, but I'm very happy with how it is at the moment. I think one thing though that I just hate with the passion is a comment section on YouTube. It's just so bad. I know that's not something that's going to 10X the growth of the platform, but if you think about it, you go to Reddit to read comments and somehow like the, you know, usually the top 20 posts on a popular Reddit post are not spam.
我自己其实也是，我可能是因为我很坚定地只看自己感兴趣的视频，避免去看那些我不想被推荐的视频，因为我就是这么想的，但目前我对YouTube的推荐算法相当满意。不过，有一件事让我非常愤怒，那就是YouTube的评论区。它真的很糟糕。我知道这不会帮助平台的增长率提高10倍，但如果你想想，我们去Reddit主要是看评论，但通常受欢迎的Reddit帖子中的前20个帖子都不是垃圾评论。
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You know what I mean? Like have you ever clicked on something on the front page of Reddit and then most of voted reply to it is like, go check out my site right here and it's like trying to scam you out of a thousand dollars. Yeah. Yeah. Yeah. I can't even think of one instance I've ever had that happen. So like Reddit, it's so nice to click on post and just see what people have to say. But I almost wish like you had that same feeling when you read the comments on a YouTube video.
你懂我的意思吧？就像你点击 Reddit 的主页上的某个内容，然后大多数被投票的回复都是去看看我网站上的东西，然后试图欺诈你一千美元。是啊。是啊。我甚至想不起来有过这样的事情。所以 Reddit 很好，点击帖子就能看到人们的想法。但我也希望当你在 YouTube 视频下面看评论时，也能有同样的感觉。
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Instead, it's like it's so many people just copy and pasting so many bots that just grabbed the top comment for your previous video and pasted it over. So the top comments and every videos are the same and the things that break through that are just scammers trying to get you to give them a thousand dollars for a fruit, you know, fake ad. That comment section is one of the most lively on the internet. So it would be amazing if YouTube invested in creating an actual community like where people could do high effort comments and be rewarded for it.
相反，它就像有很多人只是复制并粘贴了很多机器人，这些机器人只是抓取了你上一个视频的顶部评论并将其粘贴过来。因此，顶部评论和每个视频都是相同的，而那些突破的只是试图让你为水果支付一千美元的骗子，你知道，是虚假广告。那个评论区是互联网上最活跃的之一。因此，如果YouTube投资于创建一个真正的社区，让人们能够做出高质量的评论并得到回报，那将是非常惊人的。
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Like I read it. Like actually right out of long time. That would make me so happy because like when I upload a video, I usually go to Twitter to see feedback. Like I read my comments and I'll flip through newest, but it's just I feel like Reddit and Twitter just give me so much better filtered feedback, especially now that with Twitter blue because people pay eight dollars a month. I've noticed like any tweets I get from verified users now, they're usually not just garbage troll takes.
就像我真的读到了。这样就会让我非常开心，因为通常在我上传视频后，我会去 Twitter 查看反馈。我会阅读我的评论，并翻阅最新的评论，但是我感觉 Reddit 和 Twitter 给我更好的过滤反馈，尤其是现在有了 Twitter Blue，因为人们每月会支付八美元。我注意到现在我从被验证的用户那里得到的所有推文，它们通常不仅仅是垃圾恶意评论。
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Like these are people paying eight dollars a month like they're usually relatively sensible. And so it's been pretty nice. Like after I upload a video, I just go on the verified tab on Twitter and just see what people have to say. And anyways, I live for the day that YouTube's like that.
这些人支付八美元一个月，因为他们通常比较理智。所以这相当不错。我上传视频后，只需进入Twitter上的已验证页面查看人们的评论。无论如何，我盼望着YouTube未来也能这样做。
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What do you think about Twitter? What do you think about all the fun activity happening recently since Elon bought Twitter? I think he should make me CEO like I tweeted.
你对推特有何看法？你对埃隆最近购买推特以来发生的所有有趣活动有何看法？我认为他应该像我在推特上发布的那样让我成为CEO。
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Well, I should say sort of we had, we just like a couple hours ago, had a conversation with Elon and you guys in exchange of some excellent ideas.
嗯，我应该说我们有点像刚刚讲了几个小时，在和伊隆及你们交换一些非常棒的想法。
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So yeah, I legitimately think obviously you're exceptionally busy, but I legitimately think it'll be awesome if you some help participate in the future of Twitter. Yeah, it would be fun.
所以，我真的认为你显然非常忙，但我真诚地认为如果你能参与推特的未来，那将是很棒的事情。是的，这会很有趣。
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Because there's so much possibility of different ideas. First in the sort of the content, like dissemination hosting and all the different recommendations, like the search and discovery, all the things that YouTube does well.
因为有很多不同的想法可能性。首先是在内容方面，比如传播托管和所有不同的建议，比如搜索和发现，这些都是YouTube擅长做的事情。
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I think the most exciting thing is he's willing to move fast. And so I think there's going to be a lot of interesting things that come out of it because he's just moving quick and a lot of these more mature platforms just take years to do the simplest stuff and they're very bureaucratic.
我觉得最令人兴奋的是他愿意快速行动。所以我认为会有很多有趣的事情发生，因为他很迅速，而许多较成熟的平台只是为了做最简单的事情而耗费数年，它们非常官僚。
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So it's going to, I mean, it'll be interesting to see which way it goes when you just kind of take up, move quick, break things, whatever type of approach to social media. I'm actually pretty curious to see what features he rolls out.
那么，当你采取快速行动、打破事物或其他类型的社交媒体策略时，看看它将朝着哪个方向发展会很有趣。我其实很好奇他会推出哪些功能。
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So what would be your first act as Twitter CEO? I can't spoil it. Okay. I got to get hired.
那么，你担任推特CEO后的第一步工作是什么？我不能泄露。好的。我得先被雇用。
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What do you think about video on the platform? I mean, do you think that's an interesting or is it like messing with the medium, the nature of the platform?
你对于这个平台上的视频怎么想？我的意思是，你认为这是很有趣的，还是会影响到平台媒介的本质？
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I think Twitter will always be closer to TikTok than it is to YouTube. I got at least in this current form. I don't see 20 minute, one hour long videos or whatever, you know, even 15 minute videos being watched over there. I see it more as like the short and snappy stuff closer to TikTok.
我认为，Twitter与TikTok比起来更亲近，而不是与YouTube。至少在目前的形式下，我并不认为人们会在那里观看20分钟或一小时长的视频，甚至连15分钟的视频。我更倾向于认为它更像是短小有力的东西，更接近TikTok。如果需要的话，请改写第九段。
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But at the same time, Twitter is a really good comment section for the internet. I mean, it's almost weird why, like why doesn't Twitter allow you to embed YouTube videos? Like why does, you should just ask Elon that.
不过，同时，Twitter真是互联网上的一个非常好的评论区。我的意思是，几乎很奇怪为什么Twitter不允许你嵌入YouTube视频？你应该问问Elon这个问题。
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I don't know if that's a YouTube thing, but when YouTube are posted video, why do they have to link to YouTube? Why can't they just embed it on Twitter and you just play it there? I mean, wouldn't that just solve a lot of problems?
我不知道这是不是YouTube的问题，但是为什么上传视频到YouTube时，必须链接到YouTube呢？为什么不能直接嵌入到Twitter中，然后在Twitter上播放？这不是可以解决很多问题吗？
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Yeah, but then the two companies that have to agree to integrate each other's content. I don't know, but it seems like a win-win. I mean, well, it's more of a win for Twitter because then people don't have to leave the platform. I mean, that would be the easiest. But who gets, like when you watch the ads on a YouTube video that's embedded in a Twitter, who gets the money? It would still be YouTube, but at least then right now people just post a link and it takes you off Twitter and it just kills your session time on Twitter.
是的，但两家公司必须同意相互整合内容。我不知道，但这似乎是双赢的。我的意思是，嗯，对Twitter来说更有优势，因为这样人们就不必离开平台。这将是最容易的。但是，当你在嵌入在Twitter中的YouTube视频上观看广告时，谁会得到钱呢？还是YouTube，但至少现在人们只会发布链接，这会让你离开Twitter并且破坏你在Twitter上的会话时间。
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That's really interesting. But the, yeah, because the Twitter, whatever the dynamics of the comments, especially once the spam bots are taken care of, Twitter just works.
那真的很有趣。但是，是的，因为推特，无论评论的动态如何，尤其是一旦垃圾邮件机器人被处理掉后，推特就能正常运作。
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So Reddit is a nice comment section for the internet. It's a slower pace, more deliberate, like higher effort. Twitter's like this high-paced, like a femoral kind of stream, but there's the, the upvoting, the downloading works much better because you can do retweeting, right? Because the social network is much stronger than it is on YouTube, like the interconnectivity.
Reddit是互联网上一个不错的评论区。它的速度慢，更加仔细，就像更加努力。Twitter则是一个高速运转的场所，像是脉搏一般，但是有点赞和下载功能，所以可以进行转发，对吗？因为社交网络比在YouTube上强，比如互联性。
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Yeah, on Reddit, you're going to get the top replies are going to be the most refined ones. You're stuff flows to the top that's not super refined, but like you're saying, it's more off the cuff stream of consciousness, which a lot of people prefer because it's a little more personal.
是的，在Reddit上，最受欢迎的回复通常是最精细的。你的东西可能不是非常精细，但正如你所说，它更多地是即兴的流露，很多人喜欢它，因为这更具个人色彩。
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How do you think Twitter compares to YouTube in terms of how you see its future on roll in 2023? I mean, I think YouTube's going to be YouTube and not much is really going to change, but it's going to keep growing just because, you know, that's just what it does because it's owned by Google. But Twitter, I don't know.
你认为 Twitter 在未来几年的发展前景跟 YouTube 相比如何？我的意思是，我认为 YouTube 将仍然是 YouTube，不会有太大变化，但因为它是谷歌旗下的，所以它会持续增长。但是 Twitter，我不确定。
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I mean, it's one of those things like you can't predict if a, you know, a year from now an economy is going to be in a recession or booming. And I think Twitter's kind of the same thing. One thing for certain, a lot of things are going to be rolled out, but who knows, honestly.
我的意思是，这有点像你无法预测一年后经济会是衰退还是繁荣。我认为 Twitter 也是类似的情况。有一件事情是确定的，很多新功能都会推出，但说实话，谁知道呢。
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You responded to, you know, I'm saying Twitter's unlikely to be able to pay creators more money than YouTube. What do you think that is?
你回应说，你知道的，Twitter不太可能比YouTube给创作者更多的钱。你认为这是为什么？
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Well, yeah, because I think that Twitter responded to as one where he was saying that the, you know, users will jump over if Twitter could potentially pay more than other platforms. And I was just saying, obviously, because Google has Google AdWords and I mean, that's Google's whole thing. It's putting ads on stuff.
嗯，是的，因为我觉得Twitter在回应他所说的一件事，也就是如果Twitter潜在地比其他平台支付更多的话，用户就会转而使用Twitter。我只是在说，显然，Google有Google AdWords，这是Google的全部业务，就是在各种东西上投放广告。
They've been doing it better than anywhere else in the world for a very long time. It's very unlikely in the next few years that Twitter is going to just magically or any platform, you know, give a creator the ability to make higher CPMs than on YouTube.
他们在全球范围内做得比任何地方都好，并已经这样做了很长时间。在未来几年中，Twitter或任何平台都不太可能像YouTube一样魔法般地给创作者提供更高的CPM能力。
It's kind of crazy. Like some creators in December, you know, Q4 because the ad rates are higher because of Christmas and everything, some creators literally make like $30, $40 per 1000 views. That's after YouTube's cut. Like it's almost like hard to think about, like how high the RPMs get.
这有点疯狂。就像有些创作者在十二月Q4期间那样。你知道，由于圣诞节和其他节日的影响，广告费率会更高，有些创作者每1000次观看可以赚取$30、$40甚至更多，这是在扣除YouTube的收入后。RPM几乎是如此之高，让人难以置信。
And even then, once you pull out a finance and cars, the high CPM niches and you move into just normal stuff, it's still just crazy. There's sure volume of creators and the fact that all of them get these multi-dollar CPMs at scale. It's pretty beautiful.
即使你排除了财务和汽车等高CPM细分市场，如果你进入普通的市场，仍然是疯狂的。有很多创作者，而且所有人都能够以规模为基础获得这些几美元的CPM，真的非常美妙。
So you do, I don't know what you would call them, but like integrated ads in your videos and you do it, I would say masterfully, it's like part of the video. You're talking about brand deals. Brand deals, is that what you would call that? Yep. So it's a brand deal. It's part of the video. It's still really exciting to watch. And yet there's a plug for the brand.
你做了一些集成广告，我不知道你怎么称呼它们，但你的表现非常出色，就像是视频的一部分。你所说的是品牌合作，对吗？没错。所以这是品牌合作。它是视频的一部分，看起来还是非常令人兴奋的。但同时也还是有关于品牌的插销。
In general, just brand deals since you brought it up, integrating them well. I think that's something a lot of creators don't do. Like, they'll just do a brand deal out of the blue. They'll just be filming a video and then around the three minute mark. Just start talking about a random company. And I feel like if you don't want viewers to click away and you want people to not get pissed off and call you to sell out, you got to find a way to integrate into the content.
总的来说，既然你提到品牌交易，就要好好地把它们整合起来。我认为许多创作者不是这样做的。比如说，他们会突然做一笔品牌交易。他们只是在拍摄一个视频，然后在三分钟的时候开始谈论一个随机的公司。我感觉如果你不想让观众离开，并且希望人们不要生气并称你为卖掉灵魂，你要找到一种方式将其整合到内容中去。
And ideally, use the money in the video to make it better. Like, the easiest thing you're doing, you do a brand deal is just tell people how you're using the money from the brand deal to make your content better. And if you do that, like, no one cares. Now they're supporting you for it. And you go from being a sell out to, like, oh, I'm doing this to make better videos for you guys, you know?
最好的情况是，使用视频中的钱来使它更好。例如，你做了一份品牌合作，最简单的做法就是告诉人们你正在如何使用这笔来自品牌合作的资金来使你的内容更好。如果你这样做了，没有人会在意。他们现在支持着你。你从一个叛变者变成了一个为了让你的观众朋友享受更好的视频而这样做的人。
I don't know if you can share, but with those brands, when you have discussions with them, how they strict about how long you need to be talking about it, or is it more about their leaving control to you about the artistic element of it?
我不知道你能否分享，但是对于那些品牌，当你与他们讨论时，他们会严格要求你要谈多长时间，还是更多地允许你有关艺术因素的掌控？
The problem is the ones who don't give us artistic element, we just don't really work with anymore. Sure. Because it's just, you know, we get a hundred million views of video now. And I can comfortably say I know how to entertain them and convert them better than these random brands.
问题是那些没有给我们艺术元素的人，我们就不再和他们合作了。当然。因为我们现在有上亿的观众，我可以自信地说，我比那些随机品牌更擅长娱乐和转化观众。
So, yeah, if they don't give us that freedom, I just won't work with them. So you have that leverage, but for smaller creators. It's a lot harder. And they're going to just say 45 seconds. Here's what you say. Take it or leave it. And it's like pretty brutal.
嗯，如果他们不给我们那种自由，我就不会和他们合作。所以你有这种筹码，但对于小型创作者来说则更难。他们只会说45秒，给你采取或离开。这相当残酷。
Because I think just in general, if brands were more accommodating to let creators tell their story of the brand and talk about the brand in a way that felt a little more natural, I think it would be, hey, it'd be less cringe. If people would be less likely to go, you know, tough, tough, skip. And obviously it would convert better, but they're just so afraid. And they want to standardize things.
因为我认为一般来说，如果品牌在让内容创作者讲述它们的故事和以一种更加自然的方式谈论品牌时能够更加包容，那么就会更好一些，避免令人尴尬的情况。如果能够改善这一点，人们就不太可能跳过。当然，这样的做法会更加有效，但他们很害怕。他们想把一切都标准化。
Say these words and 45 seconds right here at this three-minute mark.
在这三分钟的标记处，说出这些单词并用45秒的时间。就像中文母语者那样说话。如果需要，可以改写。
Yeah, I often think about how to resist that. You just don't do them, though, right? Not on YouTube, right? On the audio, I do ads in the very beginning. And I say you can skip them if you want. But the brand loves that.
哎呀，我常常考虑如何对抗这种情况。但是，你不是不做这些事吗？特别是在 YouTube 上。在音频上，我会在一开始做广告。我会说如果你想跳过它们的话可以直接跳过。但是，品牌很喜欢这种做法。
I don't, like the point is they, so the funny thing about podcasts is different than YouTube videos. Podcasts people actually do listen to ads a lot because they, it's slower paced and they like the creator voice, like talking about the thing.
我不喜欢的是，像我觉得有点不同于 YouTube 视频的是，在播客里的有趣之处。播客中人们真的会听广告，因为播客进程比较缓慢，他们喜欢创作者的声音，喜欢谈论相关的事物。
But in general, I just don't believe you should be talking about, I think, for a minute exactly and that's going to be effective. I want to see the data for that.
总的来说，我认为你不应该随意谈论一件事情，我想，精确地说一分钟，这样才能有效。我想看看数据。
I think what's much more effective is the way you do ads, which is like integrating into the content, like put a lot of effort into making a part of that, like doing the brand deals. And it's just, it's difficult to have that conversation.
我认为更有效的方法是你做广告的方式，就像是把广告嵌入到内容中，把很多努力放在那里，就像做品牌合作一样。但是，这种对话很难进行。
It's like a very strenuous conversation you have to have with brands, each one at a time. And I just wish there was more of a culture to say, like the quality of the ad read matters a lot more than the, like the silly parameters, like the timing of it, like how long it is, the placement of it, all that kind of stuff.
这就像是你需要和每个品牌进行非常费力的交流，一次只能处理一个品牌。我只希望有更多的文化可以说出，像广告读者的质量比起诸如时机、时长或是放置地点之类的琐碎细节来说更加重要。
What percentage of your viewers do you think have seen one of my videos before? What percentage of the viewers on YouTube, right? Yeah, of your viewers on YouTube, though. Yeah, most people are over or all of them.
你认为有多少你的观众曾经看过我的视频？在YouTube的观众里，有多少比例呢？是指在你的YouTube观众中的比例。是的，大多数人都看过或者全部看过。
It's just interesting. I'm just speaking very specifically about my brand deal process. And so in my head, I'm like, I wonder what percentage of these people even have any idea what he's talking about? That's interesting.
这很有趣。我只是非常具体地谈论我的品牌协议流程。所以在我脑海中，我想知道这些人的百分之几甚至知道他在说什么？那很有趣。
I love the thinking about numbers. The whole time we have this conversation, it's all I could think about. I got damn it. He's probably like 50% of these people have no fucking clue what he's saying. And we're about the torture in for five minutes.
我喜欢思考数学。我们正在交谈的整个时间，这就是我所能想到的。我真该死。他可能觉得50%的人一点也不知道他在说什么。而我们已经要忍受5分钟的折磨了。
Yeah, yeah, probably. But that's something I can't turn off in my brain. Less than 50%. Is that a good thing or a bad thing? Is that exciting to you?
“是的，可能是这样。但这是我大脑无法关闭的东西。低于50%。这是好事还是坏事？这对你来说令人兴奋吗？”
I think there's like 50% of people don't have not watched the Mr. Beast video. Isn't that an opportunity to like.
我觉得大约有50%的人还没有看过Mr. Beast的视频。这不是一个机会吗？
Yeah, I guess it's an opportunity, girl. I don't know. Honestly, I was just kind of excited to hang out with you.
嗯，我猜这是个机会，女孩。我不知道。说实话，我只是很兴奋能和你一起出去玩。
Yeah, me too. I mean, it's not. Who cares if it's Mike's?
是啊，我也这么觉得。我是说，这不是什么大不了的事。谁关心它是不是迈克的？
Yeah, so it's kind of like having a buddy to go along to journey as I'm just kind of eating shit and doing my normal grind. It was like kind of fun. And also you just say really wise stuff constantly. So honestly, I never even put any thought into like the demographics of what I could gain.
嗯，这有点像有一个好朋友陪着我走旅程，当我在吃苦受累和进行正常的 grind。这感觉还挺有趣的。还有，你总是说很有智慧的话。所以，老实说，我从来没有想过我可以得到的属于哪个人群。
It's just interesting because like my retention brain, when you talk about something, I'm instantly like, hmm, what value are they going to get? How many of them are going to be interested? What percentage of people do I think we'll lose? And I'm like running all those calculations of background. And that whole conversation like the. It's just something I can't turn off. My like bells are like air, air, this is bad.
这很有趣，因为像我这样的记忆力大脑，当你谈论某事时，我会立即想到，嗯，他们会得到什么价值？会有多少人感兴趣？我认为会失去多少人的百分比呢？我一直在对这些背景进行计算。整个对话就像这样。这是我无法关闭的一种状态。我的警报就像空气，空气，这很糟糕。
What are the different strategies for higher retention? For your videos in general? It's like how do you cook good food? You know what I mean? That's like the same kind of question.
针对提高视频留存率，有哪些不同的策略呢？总的来说呢？就像烹饪美食一样，你理解我的意思吗？这就是相同类型的问题了。
I see. So there's so many different ways that you're. So it boils down to. Do you think at the level of a story or do you think like literally watching five seconds at a time, am I going to tune out here? Am I going to tune out here? Am I going to tune out here?
我看明白了。所以你有很多不同的想法。最终归结起来就是，你是从故事层面还是从字面层面考虑，你是每隔五秒钟就会失去注意力呢，还是一直能关注下去？
It's all of it. You need the overarching narrative and then you also need the micro where every second, you know, needs to be entertaining. And you. Basically what's interesting is the longer people watch something, the more likely they are to keep watching. So you don't have to try as hard in the hypothetically back half of a video as you do in the front.
这个意思是“它全部都是重要的。你需要一个总体结构的故事，同时还需要每秒钟都很有趣的微观故事。而且，有趣的是，人们越久观看某个东西，他们就越有可能继续观看。因此，在视频的后半部分，你不必像在前面那样努力。”
Like even right now, we're so deep into this where a lot of people listening are probably just going to keep listening relatively close to the end unless we just have a really boring part of this conversation because they're just. They're just saying it. They're immersed.
就像现在一样，我们已经深入谈话了，很多听众可能会一直听到结束，除非我们谈到了非常无聊的话题，因为他们已经投入了，在全神贯注地倾听。
And so a big. To really boil it down to a simple level, you just want to get people where they're immersed in the content and then just kind of hold them there.
那么，简单来说，你只是想让人们沉浸在内容中，并将他们留在那里。所以这是一个很重要的事情。
We had this discussion offline. And by the way, I should mention that this is like late at night. It is. What time is. It's at 9 o'clock.
我们之前已经在线下讨论过这个问题了。顺便提一下，当时已经是晚上很晚的时间了。确切地说，是九点钟左右。
And I only slept one hour last night because I'm an idiot and I flew to the wrong location. Well, here. We're like, hey, let's just book you a hotel to fly. He's like, no, I got it. We're like, you sure? You just do it. We always do this. He's like, no, I got it. He's going to have to rub it in.
我昨晚只睡了一个小时，因为我太傻了，把机票预定到了错误的地方。来到这里后，我们说：“嘿，让我们给你预定一个酒店，然后再飞。”他说：“不，我自己可以搞定。”我们问他：“确定吗？你只管飞就好了。”但他一直坚持自己能行。现在他又要炫耀一番了。
And then today, I come to find out he flew to the wrong airport, the airport with a or a city with a similar name to ours. Same name. Same name in a different state. And I was like, that's why he should've let us book it. And so he saw one hour of sleep and he's literally been dying all day. Before the podcast, he'd downed like two things in coffee. We've been going all day hard.
今天我发现他飞到了错误的机场，那个机场或城市的名字与我们这里很相似。完全相同的名字，但是在不同的州。我想这就是他为什么应该让我们来预订的原因。他只睡了一个小时，整天都非常疲劳。在播客之前，他喝了两杯咖啡。我们一整天都在努力工作。
Yeah, I've been getting to interact with you. I should say that this gave me an opportunity to. I got a ride from a stranger. It was an incredible person that got to interact with them. So there's so many kind people around here, just like this kind of southern energy. And then I got to go to a diner because I could. There's only one hour between me arriving and having to fly out. So I went to a diner, there's a really kind waitress that called me honey. So that was a beautiful moment, you know?
嗯，我一直有和你互动的机会。我应该说这让我有了一个机会。我搭了一个陌生人的车。那是一个很不可思议的人，我有机会和他们互动。所以这里有很多善良的人，就像这种南部的能量一样。然后我去了一家餐馆，因为我能去。我到达和起飞只有一个小时。所以我去了一家餐馆，有一位非常友好的女服务员叫我亲爱的。这真是美好的时刻，你知道吗？
I was so confused. You tweeted about that. And I still was like, my assistant was like, Lex isn't here yet. And I saw your tweet and I was like, he's here. He was like, no, he's still flying. I was like, four. Like an hour ago, he just tweeted about a nice diner. Yeah. I didn't realize you flew to the diner. It was a diner in a different state. And then you had to fly over here. And then I called you and you didn't answer. That's like something's not adding up.
我当时非常糊涂。你发了条推文。我还是依然不明白，我的助手告诉我，Lex还没到。然后我看到了你的推文，我就知道他到了。但他说：“不，他还在飞。”我却坚信他到了。因为他一个小时前才发推文说去了一家不错的餐厅。我没想到你是飞去了那家餐厅。原来那家餐厅在另一个州。你飞过来的时候，我打了电话给你，你没接。这有点怪呢，不太对劲。
Yeah, I feel like a such an idiot. Because apparently the world has cities like Springfield, right? Every single state has a Springfield. Oh, really? I think so. I think that's a. That's like a Simpsons joke, right? That's like the city in the Simpsons, the Springfield.
是的，我感觉自己像个白痴。因为显然世界上有像Springfield这样的城市，对吧？每个州都有一个Springfield。哦，真的吗？我想是的。我觉得那是一个Simpsons的笑话，对吧？那就像Simpsons里面的城市，Springfield。
And I think every single state or most of them have a Springfield. And the same is true for like a Georgetown. I think I almost forgot what the most popular one was. But there's like a list of the people get. When they run out of ideas, they just keep you in the same goal. They're your Achilles heel.
我觉得每个州或者大多数州都有一个叫Springfield的地方。还有Georgetown也是一样。我差点忘记了最流行的是什么了。但是人们有一个列表。当他们没有更多的想法时，他们只会在同一个目标上继续下去。这就是你的致命弱点。
You know, I got to meet a bunch of people from your team. There's just an incredible human beings. So let me just ask on that topic, how do you hire a great team? Like what have you learned about hiring for everything, for the main channel that you do, for the React, the gaming channel to Mr. B's burger, to Feastables, all that?
你知道吗，我有机会见到了你们团队的很多人，他们都是非常了不起的人。所以，我想就这个话题问一下，你们是怎样招聘出这么强的团队的呢？你们在这个过程中学到了什么？不论是为了你们主要的频道、React、游戏频道还是Mr. B汉堡、Feastables这些，都是如此。
The big thing is, especially in this content creation, because it's not like anything that's done on Netflix or different content medians. I really need people who are coachable and like really see the value in what I care about, because it's a very specific way of going about things. And it's like a thing. There's no one like plug-in play.
重要的是，尤其是在内容创建方面，因为它不像在Netflix或不同的内容媒介上做的任何事情。我真的需要那些易受指导并真正看到我关心的事情的价值的人，因为那是一种非常特定的处理方式。这就像一件事情一样，没有人可以插入并顺利进行。
Like if Netflix wanted to hire someone to do a documentary, there's probably tens of thousands of people you could hire that have worked on documentaries before. But if you want to hire someone to make Superviral YouTube videos, like we do, there's just no one you can really pull from.
如果Netflix想雇用某人制作纪录片，可能有成千上万的人可以雇用，他们之前都制作过纪录片。但是，如果你想雇用某人制作像我们这样的超级病毒YouTube视频，那么你真的找不到可以参考的人选。
Like sometimes I'll hire people from game shows, right? And they have all these preconceived notions about pacing and how a video should be. And you have to spend like the first year like breaking all these habits and, you know, and they think they're better than you.
有时候我会雇一些来自游戏节目的人，对不对？他们常常有着关于视频节奏和如何制作视频的固定观念。你不得不花上一年的时间去打破所有这些习惯，你知道的，他们还觉得自己比你更优秀。
Like a lot of people in traditional think they're better and they think their way is better than what we do. And so for me, it's almost easier to hire people that are just hard workers that are obsessed and really coachable and just train them how to like be good at content creation and production, than to hire someone from like traditional, which is the only way to really do it, because there's not that many YouTube channels that have scaled up, so it's not like there's a huge talent pool of people who've worked on YouTube channels.
像很多传统思维者一样，他们认为自己更好，认为他们的方式比我们更好。因此，对我来说，雇用那些只是刻苦工作、痴迷而且易于教导的人来训练他们如何擅长内容创作和制作几乎是更容易的事情，而不是从传统领域雇用人才，这是唯一可行的方式，因为并没有太多的YouTube频道已经发展壮大，所以没有大量的人才池子，他们在YouTube频道上工作过。
So it's easier just to train someone than just pull them from traditional, because traditional people just, I don't know, they have all these opinions and things and they just think our way of going about things is dumb.
所以，只是培训某人比从传统中招聘他们更容易，因为传统人只是，我不知道，他们有很多观点和想法，认为我们处理事情的方式很愚蠢。
Yeah, so you want people who have the humility to have a beginner's mind, even if they have experience. And see the value, like actually, you'll still get it, it's so crazy, like especially some of my other friends that are scaled up through YouTube channels, there's people that will come on and you'll ask them, like what do you want to be doing in five years?
嗯，所以你想要那些即使有经验也有谦虚心态的人，他们能保持初学者的心态，并认识到其中的价值，就像实际上你仍然能够学到新东西，真是太不可思议了。尤其是我其他一些通过YouTube渠道进行了扩展的朋友，有些人会加入他们的团队，你会问他们，“五年后你想做什么呢？”
And instead of saying, oh, I want to be working on the channel, they'll be like, oh, I hope to be working on movies. Or this one, and they see like working on a YouTube channel as a launch pad to go into traditional. And it's like, no, like you just don't get it. This is the future. This is the end goal. This is your career. And so I'm just so tired of having those kinds of conversations, like I feel like people really should be coming around.
相反，他们会说，哦，我希望能在电影上工作，而不是说我想在频道上工作。或者他们认为在YouTube频道上工作是进入传统媒体的跳板，但这完全不是事实。这就是未来，是最终目标，是你的职业。我已经听够了这种对话，感觉人们真的应该看清这一点。
Are there like recurring interview questions that you ask? Is there ways to get? Yeah, but the biggest thing is like, what do you want to be doing in 10 years? And their answer isn't making content on YouTube, or if there are answers, anything like movies or traditional stuff like that, it's like just a hell now. Like it just won't even remotely work. So you really want people to believe in the vision of YouTube? Yeah, I mean, ideally, it's like, oh, working here. You know what I mean?
你有没有常见的面试问题？有什么办法可以获得这些问题的答案吗？是的，但最重要的是，你想在十年后做什么？如果他们的答案不是在YouTube上制作内容，或者如果有答案，像电影或传统的东西之类的，那就完全无法奏效了。所以你真的想让人们相信YouTube的愿景吗？是的，理想情况下，就像在这里工作一样。你知道我的意思吗？
So it's less about the medium and more about just being on a great team that's doing epic stuff. Yeah, well, and yeah, the medium is well, because those, it's just, it's hard to put into words, but there's just two completely different ways of going about things. You know, like our videos aren't scripted, and you know, it's a lot more run and gun. And when we, if we hypothetically blow up a giant car or whatever, like you only have one take, you know what I mean? And it's not scripted. And so you have to over film, overshoot things, over compensate for like the dumb way of going about it.
所以这与媒介本身的关系不大，更多的是加入一个伟大的团队，做一些史诗级的事情。是的，呃，媒介也很重要，因为两种完全不同的方法，很难用言语形容。我们的视频不是脚本化的，而且更多的是随时拍摄。如果我们假设爆炸了一辆巨型汽车或其他什么，就只有一次拍摄的机会，你知道吗？而且它不是脚本化的。所以你必须多拍，超过拍摄，过度弥补那种愚蠢的方式。
And a lot of traditional people would be like, well, just play what you're going to say. And just play in the ankles. You can cut the cameras in half. You can save 50 grand here. You can save a, you know, 75,000 hours editing. There's in that. And it's like, yeah, but that's not authentic. That's, you know, blah, blah. You get it. It's almost so obvious that it hurts to have to like, constantly have these conversations, but it's what we live in.
很多传统的人会说，你只需要弹你想说的东西就好了。只需要在脚踝处弹奏。你可以省下50,000美元的摄影费用。还可以省下75,000小时的编辑时间。这样做虽然可以省钱，但也不够真实。你知道的，这几乎是显而易见的事情，需要一直讨论，但这就是我们生活的现实。
But there's also a detail like there's a taste. Like I've watched a bunch of videos with you, and it's clear to you that you've gotten really good. I don't know what the right word is. Style or taste to be able to know what's good and not in terms of retention, in terms of, yeah, just stylistically visually. I don't have to think. I can just watch a video and it just screams in my head.
但还有一个细节，就好像有一种味道。比如，我跟你一起看了很多视频，你很明显已经变得非常棒了。我不知道正确的词语是什么。是风格还是品味？能够知道什么是好的，什么是不好的，无需思考，只需从视觉上感受。我可以直接看视频，它就在我脑海里呼啸而过。
Like this is what, this is what you change. Based on, you know, million videos I've watched and all these viral videos are consumed. Like this is as bubbable or what's optimal and things like that. It's almost like your brain's like a, you know, like a neural net and like if you consume enough viral videos and enough good content that you just kind of start to like train your brain to like see it and see these patterns that happen in all these viral videos.
像这样就是，像这样就是你改变的东西。基于，你知道的，我观看的数百个视频和所有这些病毒性视频的消费。就像这是最佳的气泡状或什么的。这就像是你的大脑就像一个神经网络，如果你消费足够多的病毒性视频和足够好的内容，你就可以开始训练你的大脑去看到这些在所有这些病毒性视频中发生的模式。
And so that any time I watch a video or a movie or anything, I just can't stop thinking about what is optimal. And so it's like, it gives me a headache. Sometimes when I watch something too slow or I don't think is optimal, obviously my taste isn't the end all be all. But that's something that kind of torments me. If that makes any sense.
所以，每次我看视频、电影或任何东西时，我总是无法停止思考什么是最好的。这就像让我头疼一样。有时候，当我看太慢或者不认为是最优化的东西时，显然我的品味并不是最后的判决。但这是困扰我的一件事。如果有意义的话。
Oh, you can't enjoy a slow moving. No, I can't. And that's not to say there's attention on Godfather's horrible. No, I've tried to watch that movie like three times. But isn't that not to say slow movies are bad? Like there's an audience for it. It's just obviously not what I've trained my brain to like and in social media and YouTube right now, like this is not the meta.
哦，你不喜欢慢节奏的电影。是的，我不喜欢。但这并不意味着《教父》不好看。不是的，我已经试着看过那部电影三次了。但这也不代表慢节奏的电影不好看。就像有特定的观众会喜欢这类电影一样。只是显然，我没有养成喜欢这类电影的兴趣，而在社交媒体和YouTube上，这并不是目前的潮流。
And in general, like you said in neural network, you're training your brain in part on actual data, right? So you're actually is data driven. So you're looking at like in terms of thumbnails and titles and different aspects of the first five, 10 seconds. And throughout the video, the retention, all that. You're looking at all that for your own videos to understand how to do it better. So that's where the neural network is training.
总的来说，就像你在神经网络中所说的那样，你在部分训练你的大脑使用实际数据，对吧？所以你实际上是数据驱动的。你在看缩略图、标题和视频的前五到十秒的不同方面，以及整个视频中的保持时间等，都是为了更好地理解如何制作自己的视频。这就是神经网络的训练方法。
Basically, there are ways you can kind of see like the most few videos on YouTube every day and stuff like that. I just kind of consume those every single day. And I've been doing that for way too many years. And then you just start to know his patterns.
基本上，你可以每天看一些YouTube上的最有趣的视频之类的东西。我每天都会看这些视频，已经做了太多年了。然后，你就开始知道他的惯常做法了。
Like the thumbnails on the most few videos or videos that go super viral tend to be clear, tend to not have much clutter, tend to be pretty simple. Titles tend to be less than 50 characters. Intro's tend to be this, stories tend to be this. And you just kind of like after you see those thousands and then tens of thousands of time, it just starts to click in your head. Like this is what it looks like, you know?
像大多数视频或超级热门的视频缩略图通常很清晰，不会有太多杂乱的东西，也很简单。标题通常少于50个字符。开场白通常是这样的，故事也是这样的。当你看到这些成千上万次后，它就会在你脑海中变得很清晰，就像这就是它的样子。
So how are you able to transfer that taste that you've developed to the team? So like, because you said like broad things, but I'm sure there's a million detailed things. Like what zoom to use on the face to use in the thumbnail, right? Like the answer is whatever makes the best video.
那么，你是如何将你所研发的味道传授给团队的呢？因为你说的是宏观的事情，但我确定还有无数的细节问题。比如该在缩略图中使用哪一个镜头进行面部放大，对吧？答案就是使用最好的镜头来制作最好的视频。
Because the problem is the more, which I have so many friends who are like this, they'll make like checklist for their editor. So like, you know, this be in this be, and you need to have like a three-part arc in this. But the problem is that's how you, the more constraints you put on the team, the more repetitive and less innovation you get. And the more like, you know, after 10 videos, people are in there and they're like, I've already seen this.
因为问题很多，我有很多朋友都会这样，他们会为编辑制作类似检查清单的东西。就像，你知道的，这个应该在这儿，那个应该在那儿，你需要在这个中有一个三部曲。但问题是，你对团队的限制越多，你就会得到越多的重复和较少的创新。并且更像，你知道的，在10个视频之后，人们会说，我已经看过这个了。
So to me, and I'm 24, you know, I'm probably, my mindset will change in the next 10 years. I just haven't been in this industry too long, but the only way to like really make innovative content and keep things fresh is to not put constraints on or put as little as possible. And so that's where I'm very hesitant on all that stuff because the more I say the more they're gonna be like, oh, then that's what we do. And then, you know, I'll say one time like, oh, you know, ideally there's a cut every three seconds. And then next thing, you know, every video, there's like cut every three seconds or whatever.
对我来说，我现在24岁，十年后我可能会改变我的思维方式。我在这个行业中的时间还不算长，但真正要创造创新内容并保持新鲜感，唯一的方法就是尽可能少地限制自己。因此，我对所有这些事情都非常犹豫，因为我说得越多，他们就会更加地按照我的说法去做。比如，我有一次说过，理想情况下每三秒钟就要有一个镜头切换。结果，下一次每个视频都像那样剪得多达三秒钟。
So it's hard because I try to give as little, little training, not training, but as little facts or as possible and more just make suggestions, if that makes any sense.
所以这很难，因为我试图提供尽可能少的培训，不是培训，而是尽可能少的事实，并且更多地提出建议，如果有意义的话。
You mean publicly or to your team? To my team, yeah.
你是指公开地还是对你的团队？对我的团队，是的。
What was, so you talked about sort of teaching your voice or your style, whatever we want to call it to other people on the team so they can be kind of Mr. Beast replacement. So what's the process of teaching that?
你提到过你在教团队成员如何塑造自己的声音或风格，来替代Mr. Beast。那么这个教学过程是怎样的呢？
So you don't want to, no, I got your constraints. You're more time about like, what I would call almost like cloning, like Tyler and other people like that. Yeah.
所以你不想的，我知道你的限制了。你更关心的是，我会称之为几乎仿制，像泰勒和其他人一样。是的。
So when we were hanging out today, I was showing him how we have multiple people and they've come, it's almost like talking to the camera to have you turn slowly to the camera. I was like, it was, have it. Is it weird to you to not be looking at the camera? This whole interview, I constantly have been turning towards the camera, like I'm talking to him. It's a habit.
所以今天我们在一起的时候，我向他展示了我们有多个人并且他们已经来了，就像跟摄像头寒暄一样，请你慢慢转向摄像头。我说，它就是这样。你觉得不看摄像头很奇怪吗？整个采访，我一直都在向摄像头转，仿佛在跟他说话一样。这是一种习惯。
Because my whole life, I've just been talking to a camera. Who are you thinking about when you look at the camera? Do you like imagine somebody?
因为我一生中都在和相机说话。你看着相机的时候想着谁？你会想象着某个人吗？
I'm fully thinking about the person just sitting, watching it. I almost, it's weird. When I'm looking at the camera, I don't see a camera. I'm like in a haze, picturing what the viewer is seeing when they watch it. That makes sense. And that's where I'll be saying things or doing something. And then like when I'm watching, I'm like, that's not what I want. And then I'll freeze up. It's very weird when I'm filming.
我在全神贯注地想着那个坐着观看的人。我觉得有点奇怪。当我看着相机的时候，我看不到相机。我好像进入了一个迷糊状态，想象着当观众观看时他们所看到的画面。这很有道理。这时候我会说些话或做些什么。但是当我观看时，我会发现不是我想要的。那时我就会把自己卡住。在拍摄时感觉非常奇怪。
And then for people who haven't worked with me too much, they'll think like, it's very weird. Like how I go about it. Because I'll just be doing whatever, like lighting a firework. This is a thousand hour fire. I'll go to light and I'll like freeze. Because in my head, I'm like, this, I don't know, I don't like how that floater, how that shot looked. Because it's weird. I can perfectly picture what I'm filming by just looking at the camera and then putting myself through the lens of the camera while making content. I can do it at the same time.
对于那些没有跟我一起工作太多的人来说，他们可能会觉得我很奇怪。就像点烟花一样，我会点燃这个长达千小时的烟花。但当我准备点燃时，我就会停下来。因为在我的脑海中，我不太喜欢那个漂亮的镜头，所以我可以通过看着相机并将自己置身于镜头制作内容，同时精准地想象拍摄到的画面。
So you're like real time editing. In my video. That's something that didn't at the start come natural to me. But in the last, probably like five years, it's happened. And so I would say it's one of my greatest strengths, but I don't know how I developed it.
所以你就像是在我的录像中进行实时编辑。这对我来说起初并不自然，但在过去的五年里，它已经成为了我的一项技能。所以我认为这是我最大的优势之一，但我不知道我是如何培养出这种能力的。
But anytime I'm filming anything, like it's almost like the right side of my brain, I just can just look at it and I see exactly what I'm filming. And I can just picture it. Well, that's probably recording the video, being the talent for the video and then watching the editing and like analyzing your care for and do that over and over. Yeah, you do that over and over. You do that over and over. You do that a thousand times, yeah.
每当我拍摄任何东西时，就好像我的右脑会直接看到我在拍的东西，我可以清晰地想象它。可能是因为录制视频、成为视频的人物并观看编辑，然后分析你的关注点并不断重复这样的工作。是的，你要不断地重复这样的工作。你要这样做一千次，是的。
You do the editing more than the being in front of the camera. So like you start to see yourself from that third person perspective. Exactly. It actually helps with the nerves of it too. Like you see it as creating a video versus performing. Right. Yeah, yeah. I think so.
你做编辑的次数比当镜头前真人出演的次数更多。就像你开始从第三人称的角度看待自己。没错。这实际上也有助于减轻紧张感。就像你把它看作是制作视频而不是表演。是的。没错。我认为是这样的。
You know, it's weird. I've never been nervous talking to a camera. It's harder for me to talk to a person than to talk to a camera, which I feel like a lot of people say that though that are whatever make content, right? Interesting. I've heard that so many times. Or maybe not. Maybe I'm just awkward and dull. Maybe they're practiced.
你知道吗，很奇怪。我从来没有在摄像头前感到紧张。跟人交谈对我来说比跟摄像头说话更难，好像很多人在制作内容的时候也会这么说，是吧？很有趣。我已经听过这么多次了。或者也许不是。也许是我笨拙而乏味。也许他们有经验。
To me, it's, I mean, both are terrifying, but being in front of the camera about yourself is so much easier. Really? Yeah, so much easier. I've referred a million times over. But that's my whole life. Yeah. So it's just, that's why it's interesting.
对我来说，我是说，两者都令人害怕，但是自己在镜头前表现要容易得多。真的吗？是的，容易得多。我已经反复参照了一百万次。但这就是我的整个生活。是的。所以这就是为什么很有趣。
Like you've spent more of your time talking to people. Yeah. It comes natural and I talked to a piece of plastic. Oh, I guess you're talking to a person too. There's just then on the other side of the camera. Yeah, there's just a pixel on a screen.
就像你花更多时间和人交谈一样。是啊，这是自然而然的，我甚至和一个塑料制品交谈过。哦，我猜你也在和一个人交谈。对，摄像头的那一端正好有一个像素。
So cloning. How do you achieve that? Oh, yeah, that's right. This whole rabbit show. So I was showing him that I have a lot of people in the company who were able to think like me and basically make decisions like I would make if I was like, if you were asked, hey, in this video should we climb a mountain or should we dig a hole? Right. And like, you know, they would pick the same answer. I'd pick 90 plus percent of the times.
克隆。你怎么克隆？哦，对了。整个兔子秀。所以我向他展示我公司里有很多人可以像我一样思考，基本上像我一样作出决策，如果你被问到：“在这个视频中，我们应该爬山还是挖个洞？”他们会选择同样的答案。我会选择90％以上的时间。
And so like one example is Tyler, who I was showing you. And he was pitching stuff for content. And like you can see, like this, he was on point. And basically for just four or five years, we just spent an absurd amount of time together and worked on every single video together and we worked side by side. And same thing with my CEO, James, he literally lived with me for a couple of years.
所以，比如说我给你们展示的Tyler，他正在创作内容推广计划。你们可以看到，他很专注。我们一起工作了四五年，花费了很多时间一起制作每一个视频，我们并肩作战。我的首席执行官James也是这样，他真的和我住了几年。
I'm a big fan of just like finding people who are super obsessed and all in and A players that, you know, they really just want to be great. And they're just dumping everything I have in them. And I think you were saying, because I'd love to find that and develop that.
我非常喜欢那些特别狂热、全身心投入并且非常优秀的人，他们真的想要变得更好。他们投入了全部的精力。我想你所说的是，因为我也很想找到这样的人并且帮助他们发挥自己的优势。
You're saying you're basically for a long time just said everything you were thinking to them. Exactly. Like James, the guy who's basically right him and right now, for two years he lived with me. And we probably talked on average of those two years, seven hours a day.
你的意思是你基本上一直跟他们说你在想什么。没错，就像詹姆斯，这个现在就在他身边的家伙，他跟我一起住了两年。那两年我们大概平均每天聊了七个小时。
I mean, every time I had a phone call, I'd don't on speaker and I'd let him listen. Anything I was reading, any content I was consuming, like really just training his brain to think like me. So that way, he could just do things without my input, without me having to constantly watch over him or give him advice. And that's where we've gotten, like, so for the first six months, he didn't do anything. He just studied me and studied everything I cared about and how I spoke and blah, blah, and then the next six months, he started taking on some responsibilities. And now he can just run the company.
我是说，每次我接到电话，我都会开启扬声器让他听。无论我读什么，消费什么内容，都是为了训练他的大脑像我一样思考。这样，他就可以不需要我的帮助就能够独立完成任务，不用我一直盯着他或者给他建议。然后我们就这样走到了现在，头六个月，他什么都没做。他只是研究我和我关心的所有事情，我说话的方式等等，然后接下来的六个月，他开始承担一些责任。现在，他可以独立地经营公司。
And, you know, I don't ever really have to check it on him. Like most of the decisions he makes are exactly what I would do. And so I call that cloning. I don't know what other people would, but it's just like finding people that are really obsessed and they just kind of really want it and just be like giving them an avenue to like get it if that makes any sense. Another way to see it is you're converging towards a common vision. And that makes like brainstorming much more productive.
你知道，我基本上从来不需要监管他。因为他做的决定大多数和我的决定是一模一样的。所以我称之为克隆。我不知道别人是怎么想的，但就像找到非常痴迷的人，他们真的很想要，只需给他们一个实现目标的途径。另一个角度看，就是大家朝着共同的目标不断靠近。这使得头脑风暴更加具有成果。
Yeah, it just makes it where I don't have to be so involved in everything because I just have these people I know will think like I will, at least relatively close to it. So I can kind of almost be in multiple places at once per se. And so these things that, you know, I still approve every idea we film and, you know, everything before we film with all the creative, I approve it, but I don't have to like be in that weeds and nuances and do all this minor stuff. I can just let them handle it. I can just do the more macro things.
是的，这就使得我不必在每件事上都这么投入，因为我认识这些人，他们的想法与我的相似，至少相对接近。因此，我可以在某种程度上处于多个地方。所以这些事情，你知道，每一个我们拍摄的想法，每一件事，在我们拍摄之前，所有创意我都会做出批准，但我不必像深入到那些问题和细节中，做所有这些小事情。我可以让他们处理它们。我可以只做更大的事情。
I got a chance to sit in to a lengthy brainstorming session with Tyler and others. That was really cool. Can you talk about the process of that of people pitching ideas and you pitching alternatives or shutting down ideas and just going, like plowing through ideas very quickly? I mean, you kind of just described exactly what we did.
我有机会参加了一个和Tyler和其他人一起进行的长时间头脑风暴会议。那真的很酷。你能说说人们提出想法的过程和你提出替代方案或拒绝想法的过程吗？或者只是快速地浏览想法？我的意思是，你描述的几乎完全符合我们当时的做法。
Yeah. Yeah, but the ideas are really, really good. It's just tossing out, like, different categories of ideas and then also fine tuning them to see, like I know I changed, like thinking about the titles and the thumbnails. I work so well off of inspiration.
嗯。嗯，但这些想法真的非常好。只是抛出了不同类别的想法，同时也进行微调，以便看到，比如我改变了标题和缩略图的想法。我很擅长从灵感中工作。
It's like, that's something like give me anywhere, I don't know, like your relatives. Space, space. Yeah, like I went to space, you know, what happens if you blow up a newkin space or I went to the moon, I went to Mars, right? Because you said that one word, it was able to inspire me to come up with four ideas.
这就像是任何地方都可以给我一样，就像你的亲戚之类的，我不知道，就是空间，空间。对啊，就像我去了太空，你知道吗，如果你在太空中引爆了一个新的核武器会发生什么，我去过月球，我去过火星，对吧？因为你说了那一个词，它能够激发我想出四个点子。
And so that's just, it's for me, if you, the way to get a hundred million views on videos, you need something original, creative, something, people really need to see, ideally never been done before, all these, like, things. And so you need, like, if you want to consistently go super well, you need just a constant stream of ideas.
所以，就是这样。对于我来说，如果你想在视频上获得一亿次点击量，你需要有一些原创的、有创意的东西，是人们真正需要看到的，最好是以前从未做过的东西，所有这些，就像需要不断涌现的创意源泉一样，如果你想保持成功，就需要不断产生新的创意。
And the only way I've really found that I can consistently come up with a hundred million view videos is to intake inspiration and then see what my brain outputs. And so that's kind of at its core foundation what I'm doing there. So like, intake a lot of random inspiration to see what spawns in my mind so I can output it.
我发现，要持续地创作出亿万次观看的视频，唯一的方法就是借鉴灵感，然后观察自己的大脑输出的结果。所以，我所做的就是在这个基础上，大量地吸收各种不同的灵感，看看我的大脑会产生什么，然后将其输出。
But the neural network of your brain is generating the video, the title, the thumbnail, all like jointly. Exactly. And that only comes because I spent 10 years my life just obsessively studying all that stuff. Because you, I mean, it seems like you would literally potentially shut down a video just because you can't come up with a good title.
你的大脑的神经网络一起生成了视频、标题、缩略图等内容。这完全是因为我花了10年的时间执着地学习了所有这些东西。因为你，我的意思是，你似乎可能就因为想不出好标题而真的关闭视频。
Yeah, or a good thumbnail. Or a thumbnail. Yeah, I mean, that's what happened to 70% of those in that pitch session. I was just like, oh, what was one of them genius versus a hundred people or yeah, like maybe average intelligence versus genius. So I'm like that. Yeah, I was like, what the heck is the thumbnail? Even if the title was good. Yeah, I mean, this so many, but yeah, people don't click, they don't watch.
嗯，或者一个好的缩略图，或者仅仅一个缩略图。是的，我指的是在那次演讲中有70％的人都是这种情况。我只是想说，其中一个天才和一百个人相比，或者平均智力与天才相比，这种情况真的会发生。所以我就是这么想的。是的，我当时就在想，缩略图到底是啥？即使标题很好，但如果没有好的缩略图，很多人就不会点击，不会观看。
That's so interesting. But you developed over time the ability to kind of give it what, what makes for a good title? Short. Not just short. It's also, I mean, if someone reads it, or they like do they have to watch it? It's just so intrinsically interesting that it's just going to fuck with them if they don't click on it. You know what I mean?
这真是有趣。但是，随着时间的推移，您逐渐掌握了一些技巧，如何产生一个好标题？要短。不仅仅是短。如果有人阅读它，或者他们喜欢它，他们必须观看它吗？它只是非常本质有趣，如果他们不点开它，它就会困扰他们。你知道我的意思吗？
So it doesn't have to be short, but it has to be like, you almost want to have a retention to word by word reading. Ideally, it's a title also that, you know, because the titles don't live in a vacuum, right? So it has to lead into the content. So ideally, the title represents content that you would want to watch for 20 minutes. So if it's a 20 minute video and the title is I stepped on a bug, it's not going to, because it's all of it combined. It's the click the rate is going to be much lower. And then if it was like a five second video, people might click it.
所以它不必太短，但必须像你几乎想逐字逐句阅读的东西。理想情况下，它也应该是一个标题，你知道，因为标题并不孤立存在，对吧？所以它必须把人引向内容。理想情况下，标题代表着你想看20分钟的内容。所以如果是20分钟的视频，标题是“我踩了一只虫子”，它不会，因为它们结合起来。点击率会低很多。如果是一个五秒钟的视频，人们可能会点击它。
So you got to, like, even nuances of the length of the video based against the title will affect whether people want to click it, because sometimes they just all add up. I mean, it's that, yes, ideally, you want it below 50 characters, because above 50 characters and certain devices, you run the chance of it going dot, dot, dot. So like, I took a light pole and I saw how many dollar bills I could stack on top and they would just go dot, dot, dot, because it's too long and it can't finish it.
你得考虑到视频长度和标题之间的微妙关系，因为有时这些因素都会影响人们是否想要点击它。理想情况下，标题长度应该在50个字符以下，因为超过50个字符并且在某些设备上，你可能会看到dot，dot，dot。就像我试了试把一堆钞票叠在路灯杆上，如果叠太多，它们会出现dot，dot，dot，因为标题太长了，设备无法全部显示。
And that's the worst thing because then people don't even know what they're clicking on. And so it's going to do even worse. Short, simple, ideally, and just so freaking interesting, they have to click. And it is a good segue into the content and it represents the length of the content. And there's probably stuff. It's hard to convert into words for you.
这是最糟糕的事情，因为人们甚至不知道他们在点击什么。因此，情况会变得更糟。简短、简单，最好是让人感到非常有趣，他们必须点击才行。这是一个很好的过渡到内容，也代表了内容的长度。也许还有其他重要的东西。很难用语言表达出来给你听。
Like I stepped on a bug versus stepping on a bug versus Mr. B stepped on a bug versus that bug stepping video. So it's like, yes, the more extreme the opinion, typically the higher the click, the rate. If you can like, uh, pay it off in the content, then it just super charges it. So like, well, so you have a kind of estimate of the extreme. Like, uh, this, this water, right?
就像我踩到了一只虫子，相比于踩到一只虫子，相比于B先生踩到了一只虫子，相比于那只虫子被踩的视频。所以，通常意见越极端，点击率就越高。如果你能在内容中付出相应的代价，那么它就会变得超级出色。所以就像，你可以对极端性做出估计。就像，这个水，对吧？
And you're like, Fiji water sucks. Yeah, that would do fine. But if you said Fiji water, it's the worst water bottle. Or the worst water I've ever drank in my life. Yeah. Way more extreme opinion would do way better. But you have to deliver. Yeah, but then you have to deliver. Because the more extreme you are, the more extreme you have to be in the video. Yeah.
“你就会说，斐济水真难喝。” 嗯，这样说就可以了。但是如果你说，“斐济水是最差的瓶装水，是我喝过的最差的水。” 就更好了。但你必须表现出来。是的，但是你必须表现出来。因为你越极端，你在视频中就必须更加极端。是的。
That's almost inspiration for you to step up. Yeah. But you can be more extreme and a positive way. A lot of people, it's easier though. Positive, uh, negative clickbaits much easier than positive clickbait. It just is. It's so much easier to get negative clicks. And so a lot of people are just, in my opinion, you know, a little bit lazier and they just take the route.
这几乎可以激励你进一步前进。是的，但你可以更加积极且极端。对许多人来说，这比较容易。负面标题比正面标题更容易制造轰动。这就是事实。负面标题更容易获取点击量。因此，在我看来，许多人有点懒惰，他们选择捷径。
Like, oh, well, this one gets the same amount of clicks. And it's easier. Less effort. The positive one is doing a large number of numbers of something. Like I spent this number of hours doing this. Well, whatever. If you just wanted to help people or, right, it's just harder to get 10 million views on a video helping people. Then it is to get 10 million views on a video tearing down a celebrity. You don't mean or whatever negative video you want to insert there.
嗯，这个跟之前那个点击量一样多，而且更容易。不用花太多功夫。正面的视频是做许多数量的某事，像我花了这么多小时来做这个。不管怎样吧，如果你只是想帮助别人，或者是难以在一部帮助人的视频上获得1000万观看量，但是很容易在一部攻击名人的视频上获得1000万观看量。你不是说任何负面的视频，你想加进去的。
Well, that said, most of your videos are pretty positive.
嗯，话虽这么说，但你的大部分视频都是很正面的。
Yes. But not a lot of people do those kinds of videos because they're hard.
是的。但是不是很多人做那种视频，因为它们很难。
Yeah, they're hard. Yeah.
是的，它们很难。嗯。
Some of that is giving away money, right?
其中一部分是在送钱对吧？
Yeah. What's the secret to that? What's, how do you do that? Right.
嗯，那是什么秘诀呢？那是怎么做到的？好的。
Yeah. And the way money or in a video that made it to make it compelling.
对啊。而且，如何用钱或者视频让它变得引人注目也是很重要的。
Is it that. So there's a number that is better than another number, right? The higher number is always better than the lower number.
这是不是这样呢，有一些数字比另一些数字更好，对吧？更高的数字总是比更低的数字好。
Yeah. I felt the most part. And you know, it's interesting.
是的，我感受到了大部分。你知道的，这很有趣。
Like some videos will give away a million dollars. Some videos will give away half a million. There's not really, I guess, so I'm retracting what I just said. I was more joking with that. But there's no difference whether I put 500K or a million.
有些视频会送出一百万美元，而有些视频只送出50万美元。我想说，其实并没有什么区别，我刚才说的话是开玩笑的。不过，我无论是提到50万还是100万，对他们来说都没有差别。
There's probably not even really a difference between 100K or a million. I haven't really looked into it.
100K和一百万之间可能并没有真正的区别。我还没有仔细研究过。
Like some of our mostly videos are not us giving away a million dollars. And sometimes the million dollar videos just don't do as well as the other ones.
我们大部分的视频并不是我们送出100万美元的视频。有时候，这些100万美元的视频也不一定比其他视频做得更好。
So there is a certain point where a dollar amount is just a large dollar amount to an average human. And so I think that point is 100K. Like anything above 100K, the average human is just like, that's a lot of money. You know, it doesn't, it doesn't, 100K and a million, like, doesn't really move the needle. And that makes sense.
所以，对于普通人来说，一定有一个点，某个金额只是一个相对很大的数目。我认为这个点是十万美元。超过十万美元的任何数目，普通人都会觉得太多了。你知道的，它不会让人产生太大的感觉，无论是十万还是一百万。这是有道理的。
Which that's a very nuanced piece of information that applies to very few people. But yeah.
这是一个非常微妙的信息，只适用于极少数人。不过，嗯。
Well, no, I think it applies as fascinating. It's fast, our relationship with money is fascinating. Like why is it so exciting to get, I mean, I, you know, the times I found like 20 bucks in the ground are like incredible. I know why, right?
嗯，我认为它很有趣。我们和钱的关系非常快速。为什么得到钱如此兴奋，像是在地上发现20美元的时候，我觉得非常难以置信。不过，我知道为什么会这样。
Why are you so happy? Like what exactly is so joyful about that?
你为什么这么开心？具体哪些事情让你这么高兴呢？
I mean, it depends where you are in life with the situation is, yeah, I don't know. There's also a gamified aspect to it. It's exciting.
我是说，情况取决于你在生命中的位置，是的，我不知道。它还有一种可玩性。很令人兴奋。
Yeah. No, I get it. Like why people want to see if you win money? It's just interesting that past 100 grand, it doesn't really seem to make a difference. Like it's the same basically.
嗯，我明白了。就是为什么人们想看你赢钱的原因呢？有趣的是，在一百万以上的数字，好像真的没有什么区别。基本上就是那么回事。
So you found that to be true with all the money you've given away that just didn't click the rate like obviously in terms of someone receiving it.
那么你发现，尽管你一直在捐赠钱财，但在接收方面没有取得预期的效果。
Yeah, a million dollars changes to life drastically more.
是的，一百万美元会让生活发生巨大变化。
Like that's the difference. Like, oh, if you wanted to, you could really quit your job. Suppose 100K is like not really.
就像这有什么区别一样。就像，哦，如果你想的话，你真的可以辞职。假设10万就像不太够。
You probably do like a scientific study, like a formula giving away money to click through rate.
你可能会喜欢科学研究，就像一种公式，可以帮助你提高点击率并获得更多的收益。
Yeah, there could be some kind of denture to turn. It definitely, the returns level off dramatically after 100K. That's basically the premise.
嗯，可能有某种假牙可以翻转。毕竟，在10万之后，回报率急剧平缓，这基本上是前提。
What about 10,000?
10000块怎么样？
No, there's 100,000. It's funny because this is such a small niche thing. But yeah, 100,000 does it from what I see in our videos get more clicks than 10,000, but the difference between 100,000 million is just so little.
不，有一百千。很有趣，因为这是一个非常小众的东西。但是，从我们的视频中看到，有一百千的点击量比有一万的要多，但是一百千和一亿之间的差别就很小了。
I just think big number, big number to a lot of people will pass that point. Yeah. So for 100,000, you can like a given average salary. You can probably live for a year given the day out every salary is in America. So that's like a big, that feels something.
我只是认为大数字对很多人来说是一个重要的点。是的。例如，对于10万美元，你可以得到一个平均薪资。在美国，你可能可以度过一年，每个薪资日都支出一些日常开支。所以那感觉真的很重要。
Yeah, I think it's also just more when they read the title. It's just like, it's a lot of zeros. It's a lot of, fuck loads of zeros. Okay, click.
是的，我觉得当他们看到标题时会更多地注意这一点。就像有很多个零一样。有很多，特别多的零。好的，点击。
Yeah.
好的。
Yeah. Man, that's fascinating.
哇，真的很有趣啊。
So on the thumbnail side, again, that's going to be much harder to say probably. But you know, offline, you know, I got a chance to look at a bunch of thumbnails and it's fascinating which ones do well and which ones don't.
所以在缩略图方面，可能会更难说。但是，你知道，线下我有机会看了一些缩略图，看到哪些表现良好，哪些不好，感到很有趣。
Is there something you could say about what are the elements of a thumbnail that work well?
你能否谈谈缩略图中哪些元素能够发挥良好作用？
Is this also deeply in sync?
这个也深度同步了吗？
Well, that's where, yeah, it's the same thing. How do you cook good food? But it's easier if you pull up a thumbnail and I could be like, that's why that's good. That's why that's bad.
嗯，那就是啊，其实是相同的事情。你怎么烹饪美食？但是如果你提供一个缩略图，我就能更容易地告诉你哪些是好的哪些是不好的。
That's a, like an example would be like one of my friends, I was, he just uploaded a video recently and I called him and I was like, what is this?
就像我朋友们的其中一个例子一样，他最近上传了一个视频，我打电话给他时就问他，这是什么意思？
Because he's a very, very smart guy. And in the thumbnail, he's getting chased by cops, but the cops were wearing yellow vests. So they didn't look at cops. Like, oh, why are the cops in your thumbnail wearing yellow vests? It's like, that makes it so much more boring. And he was like carrying a flag, but the pole and the color of the flag were the same color. So it's like, it's a little harder to see the flag.
因为他是一个非常聪明的人。在缩略图中，他正在被警察追赶，但警察们穿着黄色背心。所以他们看起来不像警察。就像，“哦，为什么你的缩略图中的警察穿着黄色背心？”那样子，它让缩略图显得更加无聊。而他正在拿着一面旗子，但旗杆和旗子的颜色一样。所以它有点难以看清旗子。
I was like, also, you're wearing like a shirt with like five different colors. Like, so it's like, it's hard to tell what even what your outline is. And then in the background, there are cars and I was like, well, if you have cops chasing, you know, why not make the cars cop cars? And, you know, and it's like, because in my head, I'm like, dang, if you just did those like four or five things, the video probably would have got like seven X's of views.
我就像，“你穿的那件衬衫好像有五种不同的颜色啊，所以都看不清你的轮廓了。” 而且背景里有车，我就说，“如果你要有警察在追捕，为什么不能让车是警车呢？” 然后我在想，你只需要做这四五件事，这个视频大概就可以得到七倍的点击量了。
How much iteration? Because I also got a chance to see the number of iterations you do on a, I don't know, just a brand thumbnail. It's a problem now. It's an addiction. Is it? So you kind of, there's a lot of the versions were really good. Yeah. How do you know what to do?
你做了多少次迭代呢？因为我也有机会看到你在一个品牌缩略图上所做的迭代次数，这现在成为了一个问题。是上瘾了吗？所以你做了很多版，其中很多都非常好。你是如何知道该怎么做的呢？
I love how you, when we pulled up that, the burger one, and we were flipping through them, you're like, that's really good. I was like, oh, that's version like one of like a thousand. But even the sketch, the idea was good. Like already even the original idea is strong. Yeah.
我喜欢你在我们挑选汉堡的时候，翻看它们的方式。你说：“这个真的很好。”我当时想：“这只是没几个版本的版本之一。”但是即使只是个草图，那个点子还是很好的。就算只是最初的想法，已经很强了。是的。
So one of our coming up videos, we made the Wldz largest plant based burger. And the thumbnail we were thinking is like me standing beside the burger because it's six feet tall. And that's that's why he's talking about. So like just picture a giant six foot tall burger, super wide thousands of pounds. And then I'm beside it. And then it's like eating the Wldz largest burger. Like you, that's just something you have to click. Like, so you were saying like, how would you describe a good thumbnail? Like that, you know what I mean?
我们即将发布的一个视频是我们制作的世界上最大的植物性汉堡。我们想要的缩略图是我站在汉堡旁边，因为它有六英尺高。这就是他所说的。就像想象一下一个巨大的六英尺高的汉堡，非常宽，重达数千磅。然后我就站在旁边，这就像是在吃世界上最大的汉堡。就像你必须点击的那样。所以你说，你会怎么描述一个好的缩略图？就像这样，你知道我的意思吧？
But I think you said the one I noticed first, that was good where you were very small in it. Relative to the, and you didn't like that one. I need to come forward a little bit. And also the photo we took was just my upper body. Yeah. So they photo manipulative and creating my legs photoshopped. And that's why I said I don't like it because my right leg was a little like off. It was like bent the wrong way. You know, it's like those legs of Photoshop.
但我想你说的是那个我最先注意到的，那张照片很好，因为你在里面显得很小。相对于那一张，你不太喜欢那个。我需要向前走一点。拍的照片也只是我的上半身。是啊，他们通过照片处理把我的腿用 photoshop 调整了一下。这就是为什么我说我不喜欢它，因为我的右腿有点不对劲，有点弯曲了。你知道，就像那些被 Photoshop 修图过的腿一样。
Well, I mean, does the physics of the thumbnail have to even make sense? I mean, you can just like exaggerate the head size and all that kind of stuff. 100%. Yeah, things don't have to be relative. Yeah. You can have a car in the background and be three times the size because yeah, everyone might thumbnails my face is in the, you know, left side very big. So brand recognition. So just people know, oh, especially because now that a lot of people copy our videos, it's just nice to like, you know, everyone else might make thumbnails like this, but this is mine. And obviously we usually over deliver and do bigger stuff.
嗯，我的意思是，缩略图的物理学甚至需要有意义吗？我的意思是，你可以夸张头部的大小等等。百分之百对。对的。事情不一定要有相对性。对的。你可以在背景里放一辆汽车，它可能是三倍大小，因为大多数人都认为我的脸很大。这是品牌识别。这样人们知道，噢，尤其是现在很多人都复制我们的视频，这很好，你知道，其他人可能会做出这样的缩略图，但这是我的。显然，我们通常会提供更大的东西。
Would you recommend to other creators that want to make it big and they seem to be, and then look up to you to copy some elements of you or to really try to be unique, unique. 100% unique. You're not the next Mr. Beast quote-unquote meals were saying that third person, but whatever is not going to do what I'm doing better. They're going to just invent their own way. Like you're just not going to do what I do better than me. You know, I have so many, I literally have the best people in the world working here. And I reinvest everything I make even to this day.
你会推荐给其他想要大展拳脚的创作者，他们似乎在某些方面借鉴了你的元素，或者真的试图做到独一无二，百分之百独特吗？你不是“下一个Mr. Beast”（编者注：一位著名的网络名人），但无论怎样，他们都不会比我做得更好。他们会发明自己的方式。像你不会比我做得更好一样。我手下有世界上最好的人才，而且即使到今天，我也会把所有的收入都再次投资。
You know what I mean? Like it's absurd. The amount of money it's spent on content. And I don't care. I'll just stop sleeping and I'll just film every other day. Like you're just not going to beat me at my own game. And that's fine. You should it. Like I didn't get where I am by just beating someone else at the own game. I just found my own lane and innovating and adapted. And so yeah, there's a lot of people that do copy me and it's fine, whatever do it, but just know you're not going to get to where I am doing that. And so I advise you don't.
你知道我想说什么吗？就是很荒谬，花了这么多钱在内容上。但我不在乎，我只是减少睡眠时间，每隔一天就拍摄视频。你就是不能在我的领域打败我。这很好。你应该这样做。我并不是通过击败别人在他们的领域才成功的。我只是找到了自己的方式，创新和适应。所以，有很多人模仿我，那也没关系，但请注意，这并不会让你达到我的水平。所以我建议你不要这么做。
You give away a lot of the secrets, basically everything about how you operate. Is there, I don't hold anything back. Go for it. How do you think about that? Because that's all, that's pretty rare. I think, and this is definitely not most people in my stance. I don't think would take this or my position would take this stance, but I see every other YouTuber or person on social media, even is we're also focused super heavily on YouTube. But last year, we were also the most followed TikTok creator in the world as well. I actually were most subscribed to YouTube channel world and the most followed TikTok account in the world.
你泄露了很多秘密，基本上是你所有的操作方法。我没有任何保留。来吧，谈谈你的想法。因为这很罕见。我认为，绝大部分人都不能像我这样坦率地表态。我觉得其他所有的 YouTuber 或社交媒体上的人都是如此，即使我们也非常关注 YouTube。但去年，我们也是全球关注度最高的 TikTok 创作者。事实上，我们是全球最订阅的 YouTube 频道，并且是最关注的 TikTok 账户。
But in general, I just see everyone else as collaborators, not competitors. I don't think giving advice and helping other creators do well in any way harms me. And I think it only brings more value to my life.
总的来说，我把所有人都看作合作伙伴，而不是竞争者。我认为给别的创作者建议和帮助他们做得更好，不会以任何方式损害我的利益。我认为这只会为我的生活带来更多价值。
How was it jumping on TikTok and trying to understand that platform from scratch? Yeah. So from being a successful YouTuber to understand it, a totally different algorithm. A bunch of different algorithms. It's interesting.
从零开始，对着TikTok跳舞并试图理解这个平台，你感觉怎样？嗯，所以从成为一名成功的YouTuber开始理解它，算法方面完全不同。有很多不同的算法。非常有意思。
Well, not even just the algorithm, just the content. I'm going from basically 15 minute short films to one sub one minute vertical content. It's a whole different, just ballpark. And so the first little while is doing TikTok. It's just kind of figuring out what does Mr. V's look like in this short form content? But recently, we really started to catch our stride and come up with some original concepts and figure out how to innovate over there, just like we did on YouTube. Because I didn't want it to just be shitty YouTube videos.
嗯，不仅仅是算法，还有内容。我从原来15分钟的短片转变成了不到一分钟的竖屏内容。这是完全不同的球场。所以最初的一段时间是在做TikTok。我们就是在了解在这种短形式的内容里，Mr.V看起来是什么样子的。但最近，我们真的开始找到了自己的步伐，提出了一些原始的概念，并想出了如何在这方面进行创新，就像我们在YouTube上所做的那样。因为我不想让它只是一些烂YouTube视频。
And so like an example is we played the rock for 100K and rock favorite scissors. And the loser had to donate 100K to charity. We went to random people on a campus and we offered them. So I said, I'll give you $100. If you fly to Paris and give me a baguette. And then they said, no. And I was like, I'll give you $300. If you fly to Paris and give me a baguette. And I was expecting this person to say no. And it go up to like 10 grand. And he's like, yes. And so he flew to Paris, got a baguette and brought it back and gave it to me. And that across everything got like 450 million views. And it, because it's just really cool just to see this random guy get on a plane, spend a day in Paris and we cut it up real nicely and bring it back. And so we're starting to find just tons of original content over there.
象个例子一样，我们玩了石头剪刀布，输家必须捐赠10万给慈善机构。我们走到校园里随机找人，并向他们提供这个游戏。我说，如果你飞到巴黎给我买一个面包，我会给你100美元。然后他们说不。我继续说，如果你飞到巴黎给我买一个面包，我会给你300美元。我本来以为这个人会说不，但价格一直涨到了10万美元，他竟然答应了。于是他飞到巴黎，买了一个面包带回来给我。这段视频获得了4.5亿的观看次数，因为这个陌生人飞到巴黎，花了一天的时间买回面包给我们，真的很酷。我们现在正在寻找更多的原创内容。
But it seems like an epic video to make for a one minute. Exactly. No one on short form is doing it. That's the thing. It's like, it's just so funny because like TikTok's been big for a while now, years. And then, you know, as we started to really figure out things on the YouTube channel and get it cranking where I have some free time, we set our sights on TikTok and like, okay, what are people not doing? How do we make it better, put it more effort, make it good? We did the same thing we did at YouTube, just different over on TikTok and it worked. And now we're the fastest or most followed TikTok account in 2022.
但是制作一分钟的史诗级视频似乎很困难。确实，短视频领域中没有人这么做。这就是问题所在。很有趣，因为像TikTok这样的应用程序已经很流行了很多年。随着我们在YouTube频道上开始真正理解事情的核心并且有些空闲时间，我们开始将目光放在了TikTok上，考虑人们没有做过什么？如何让它变得更好，付出更多努力，使其更棒？我们在YouTube上做的与众不同的事情在TikTok上也同样做了，而且效果很好。现在，我们是2022年最快或最受关注的TikTok账户。
And it's just funny that no one else did that. And you're not afraid to do epic stuff, which I also during the brainstorming, some of the ideas you're like, that's better as a short, that's crazy. That's crazy. Yeah, but can you remember one? Because I remember I said that a bunch, but I can't think of one. All I remember is that there were like epic videos. Like really, you're going to do that for a one minute video. Yeah, that's crazy.
这很有趣啊，没人想过要这么做。你不怕做大事情，在头脑风暴中也是这样。有时候，有些点子太棒了，但可能只适合制作短视频，或者有些真的很疯狂。你记得有没有一些点子是这样的？我好像也说过类似的话，但现在想不起来了。只记得有些视频很震撼，可制作时只需要一分钟。这太疯狂了！
So like, are you posting similar content to a YouTube short as a TikTok? Yeah, those were just double up. It's just hard. You know, what's actually pretty fascinating in people who do social media listening to this, we'll probably find this pretty interesting is, picture like the content creation meta three years ago versus now where you can make sub one minute vertical content and it go viral on TikTok, it go viral on YouTube shorts, go viral on Instagram reels, it goes viral on Facebook, it goes Reddit.
所以，你是在YouTube短视频和TikTok上发布类似的内容吗？是的，那些只是复制粘贴。这很难。你知道的，对于那些做社交媒体的人来说，真的很有趣的是，想象一下三年前的内容创作与现在的区别，你现在可以制作不到一分钟的垂直内容，它可以在TikTok上疯传、在YouTube短视频上疯传、在Instagram卷轴上疯传、在Facebook上疯传，还可以在Reddit上疯传。
You know, you swipe through vertical content now and Twitter when you click on a video and you flip through it. So this is actually very weird. This is the first time in the history of I guess Western social media that one form of content could actually go super viral on every single platform. It's never been like that before. So they're going viral individual there like, like I can post something on, I can post something on TikTok that will get a hundred million views and then post it on shorts and it'll get 200 million views and then post it on Instagram and it get 50 million views and then, you know, I haven't yet, but you know, you can then turn around and tweet it and it get tens of millions of views and you can post it on Reddit and it get tens of millions of views and Facebook can get tens of millions of views.
你知道，现在你可以在垂直内容中滑动，当你点击视频时，你可以在Twitter上翻转它。所以这实际上非常奇怪。我想这是西方社交媒体历史上第一次出现一种形式的内容在每个平台上都能爆红。以前从来没有过这样的情况。所以它们在不同平台上单独疯传，例如，我可以在TikTok上发布一些内容，获得一亿次观看，然后在shorts上发布，它会获得两亿次观看，再发布到Instagram上会有五千万次观看，然后，你知道的，我还没试过，但你可以转发到Twitter上，它可得到数千万次观看，你还可以在Reddit上发布，它也能获得数千万次的观看，Facebook也可以得到数千万次观看。
And that's just what's in the thing. Three years ago, Twitter didn't have, because a lot of you probably don't even know this, but when you tap on a video now and you swipe down, it just turns into TikTok. That wasn't a thing even a year ago. Reddit, that wasn't a thing a year ago, probably two years ago. That wasn't a thing on Instagram, three years ago. That wasn't a thing on YouTube, right, with YouTube shorts. So this is all new and I don't, it's weird. I haven't heard a single person talk about it.
这里面有的是新功能。三年前，Twitter还没有这个新功能，因为很多人可能都不知道，现在当您点击视频，向下滑动时，它就会变成TikTok。这还不是一年前的事。Reddit在一年前也不是这样的功能，可能是两年前的事。Instagram在三年前也没有这样的功能。YouTube也是一样，现在有YouTube短片。所以这一切都是新的，我很奇怪，我还没有听到任何人在谈论它。
So this is the first time where content can actually go viral on every single platform and you don't have to write or film a video for Facebook, film a 12 minute video for YouTube, film a sub 60 second video for TikTok, write a tweet for Twitter and post this on Reddit. You can just do the same thing on every platform.
这是第一次，内容可以在每个平台上病毒式传播，而无需为Facebook编写或拍摄视频，为YouTube拍摄12分钟视频，为TikTok拍摄不到60秒的视频，为Twitter写推文并在Reddit上发布。你只需要在每个平台上做同样的事情就可以了。
And the fact that your content has gone viral on multiple platforms regularly means that virality is not accidental. Or sometimes it can be, of course, but it's just not. It can be engineered. It's, yeah, so many people say it's luck and they're like, you're just lucky or this or that. But what do we have to probably like a thousand videos over 10 million views? Like, we don't ever have a dud.
你的内容在多个平台上病毒式传播的事实通常意味着病毒式传播并非偶然。当然有时可能会是偶然的，但实际上它可以被刻意设计。许多人说这只是运气，但我们可能拥有超过一千个视频拥有超过一千万的观看量，我们从来没有一个非常失败的视频。
Like, you can call it luck, but I think it can be trained. I, I, I counsel YouTubers all the time and show them how to go from getting a couple million views a month to 10 millions views a month very easily. And even certain ones like, just one of my friends, like he was just really struggling.
就像你可以称之为幸运，但我认为它是可以训练出来的。我一直在指导 YouTuber，教他们如何轻而易举地从每月几百万的观看量增加到1000万的观看量。甚至像我的某些朋友一样，有些人真的很艰辛。
And so I just started showing him basically everything I know and just doing like once every week, sometimes once every two weeks calls, anyone from $10,000 about that on YouTube to over 400,000, just doing these little counseling calls. And so I mean, people can make excuses all they want and say it's just luck or say, you know, well, anyways, I don't even want to quote all the other stuff, but it's just, it is, it is a teachable skill. It's a learnable skill. You can study your way to consistently make viral videos, no matter how small your channel is.
所以我只是开始向他展示我所知道的一切，每周一次，有时每两周一次的通话，无论是从 YouTube 上的 10,000 美元还是超过 400,000 美元，只是进行这些小型咨询通话。所以我是说，人们可以找借口，说这只是运气，或者说，你知道的，无论如何，我甚至不想引用其他东西，但这确实是一门可教授的技能。这是一门可学习的技能。您可以通过学习的方式，持续制作病毒式视频，无论您的频道有多小。
Even if you have zero subscribers, you could if you actually studied hard enough and like, basically if you knew what I knew and some of these, so I don't sound so arrogant, also like some of these other friends I have that I'd say are the smartest people in the world when it comes to content creation online. If you had the knowledge that was in our heads, you could do it very easily. I see people do it all the time.
即使你没有任何订阅者，只要你真的努力学习，并且就像我所知道的和一些其他聪明的朋友一样，也不会让我听起来那么自大，他们在网上内容创作方面是世界上最聪明的人之一。如果你拥有我们头脑中的知识，你就能很容易地做到。我经常看到人们这样做。
And what's even more interesting is I go on podcasts and I say everything I know and these people are also very open. Some of them I know it's all out there. And a lot of people instead of just studying that and trying to absorb and apply it in their own way, they're just like, no, it's just luck. So you do lay it all out there, but I got to push back to one interesting thing.
更有趣的是，我上播客节目时都会把我知道的说出来，而这些人也非常开放。有些人我知道他们全部了解了。许多人并不是仅仅学习并尝试吸收和应用这些知识，而是认为这只是运气而已。所以你确实把所有东西都放在那里了，但我还是要反驳一个有趣的事情。
I think a crucial component of your success is the idea stage, the idea generation. The brainstorming I heard today, but getting really good at generating ideas. So it's not just the selection of the thumbnail and the title, that creative process. It's also just the engine of generating really good ideas.
我认为你成功的关键因素之一是构思阶段，即构思生成。今天我听到的头脑风暴只是其中一部分，真正擅长于生成好主意是关键。因此，这不仅仅是选择缩略图和标题这样的创意过程。这也包括生成极好的构思的引擎。
Of course. I would say that is probably the thing that needs to be trained the most for most creators. They just don't put enough ideas on paper. Yes, but also a lot of creators also just don't, which I didn't either for the longest time just didn't make good enough content. Content that's worthy of getting 10 million views. In the idea or the execution of the idea? Both.
当然。我认为对于大多数创作者来说，这可能是最需要训练的事情。他们只是没有把足够的想法放在纸上。是的，但也有很多创作者也不会，就像我过去很长一段时间内无法创作出足以获得1000万浏览量的好内容一样。是想法还是想法的执行？两者都是。
Think about how many people just make videos they film under 20 minutes and they don't really put any effort into it. My first 500 videos didn't deserve to get a million views. There's a reason they did. They're terrible. But at the time I thought they did. I'm in the mindset of a lot of small YouTubers, or I thought those videos deserved a million views and I thought they were the only people who made it.
想想有多少人只是制作一些不到20分钟的视频，并没有真正付出多少努力。我的前500个视频并不值得得到一百万次的观看。但它们确实得到了那么多的观看量，这是有原因的。它们太糟糕了。但是那时我认为它们是优秀的。我和很多小型 YouTuber 们拥有相同的思维方式，认为那些视频值得得到一百万次的观看量，而且我认为他们是唯一成功的人。
But I'm watching back now and I can tell you exactly why the videos were just horrible. What was the breakthrough for you to start realizing to start having a self-awareness about these videos aren't good enough? You're probably still going through that. You're probably still growing to see. Three to six months used to look back and hate your videos or at least see things you could improve and be like, oh, I could have done this better. That better. If not, then you're not learning quick enough. In my opinion at least.
但我现在回头看这些视频，我可以告诉你为什么这些视频很糟糕。你是如何开始意识到这些视频不够好，从而开始有自我意识的突破的？你可能仍在经历这个过程。你可能仍在成长中。三到六个月的时间，你会回顾自己的视频并对它们感到厌恶，或者至少会看到你可以改进的事情，说“哦，我可以做得更好。“如果没有这样的经历，那么你学习得不够快。至少在我看来是这样的。
Where's the source of that learning even for you now? It's just looking at metrics. I just got back from a mastermind where I just got like 10 of the smartest people I knew and we just locked ourselves in a cabin and taught each other stuff constantly every day. Not every day now. Probably every other day I go on a walk and I just call random people. I'll just teach me something.
那你现在的学习来源在哪里？就是看指标啊。我刚从一个主人的会议回来，会议上有我认识的10个最聪明的人，我们在小木屋里锁定自己，每天都互相教授知识。现在不是每天都这样了，可能每隔一天，我都会出去散步，打电话给随机的人，请他们教我一些东西。
You just have to have a never-ending thirst for learning. That's very imperative, especially if you want to get on top and then stay on top. The only way to do it is to constantly be learning or someone who is learning is just going to have a leg up on you in the knowledge game.
你只需要有一种永不停歇的学习渴望，这非常重要，特别是如果你想跻身领导地位并保持领先地位。唯一的方法就是不断学习，因为那些在知识游戏中学习的人会比你更有优势。
We're kind of stuff for you because you've talked about offline that you just love learning of all kinds. It doesn't matter.
我们会提供很多东西给你，因为你曾经在线下说你喜欢学习各种各样的东西，所以无论是什么我们都会为你提供。
In terms of videos, are you studying videos? Are you studying?
关于视频，你是在学习视频吗？你在学习吗？
Not as much. To get to the videos I want, I have to build this business and scale up and higher. More my recent time has been.
不是很多。为了得到我想要的视频，我必须建立这个业务并扩大规模和规模。我的大部分近期时间都是这样度过的。
My teenage years were studying virality and studying content creation. Now, I'm studying how to build a content company so I can actually produce the crazy ideas I want to produce, if that makes any sense.
我的青少年时期是研究病毒传播和制作内容。现在，我正在学习如何建立一个内容公司，这样我就能够实际地制作那些我想要制作的疯狂创意，如果有必要的话，请重新表述一下。
Yeah. On that, the business side, we talked about hiring. Do you have trouble with firing people?
是的，关于商务方面，我们谈到了招聘。你是否在解雇员工方面有困难？
No, I'm pretty sure almost every person, yeah, actually every person I've ever fired, we just give them severance. I like to see it more as it's no ill-will. If I fired you, if there's some other job you want me to help you get, I'll DM them on Twitter.
不，我很确定，几乎每一个人，实际上，每一个我曾经解雇的人，我们都会给他们一笔赔偿金。我更愿意看到它是没有恶意的。如果我解雇了你，如果有其他工作你需要我帮忙，我会在 Twitter 上给他们私信。
If you want to go work for, I don't know, insert whatever, MTV, give me someone to DM, I'll DM them. I try to make it more like a transition and do whatever we can to make it as easy as them.
如果你想去为MTV之类的公司工作，告诉我一下需要联系的人，我会私信他们。我们会尽力让这个过程变得更加顺畅和简便。
Something was just not working for you because you want people like you said, super passionate because at the end of the day, if you hold someone that onto someone that you don't see being here in 10 years, you're just doing them with the disservice, you're just giving them more in grain, more enrooted in where they are. The sooner you do it and help them move on to their new life, the better.
你似乎有些困惑，因为你想找像你说的那样，超级充满热情的人。毕竟，如果你在坚持留住不到十年的人，那么你只是在对他们做不好的服务，让他们越来越固守在原地。越早退出并帮助他们开始新的生活，会更好一些。
Given all the wisdom you have now, if you were to give advice to somebody, or if you were to start over again, you had no money. What would be the first 10 videos you tried to make on a new channel?
假设你现在拥有所有的智慧，如果你要给别人建议，或者重新开始，没有钱。你会尝试在一个新频道上做哪10个视频？
I guess that's advice for a new person. Nobody knows you.
我猜那是给一个新人的建议。没有人认识你。
Yeah, nobody knows me. I have a thing that I have a mask on. And you also, I guess, don't have the wisdom. But if I don't have what I have in my head, then I would say just fail.
是的，没人认识我。因为我总是带着一副面具。我猜你也没有那种智慧吧。但如果我脑子里没有我所拥有的，那我觉得我只会失败。
Like just a lot of people get analysis paralysis and they'll just sit there and they'll plan their first video for three months. Yeah. I'm any of you listening. If you, especially if you have zero viewers on your channel, your first video is not going to give you. Period. It's not your first 10 are not going to give you. I can very comfortably say that.
就像许多人会分析恐惧症一样，他们会坐在那里，计划自己的第一部视频三个月。是的，我想说给你们听。如果你，尤其是在你的频道上没有任何观众的情况下，你的第一部视频不会给你带来任何东西。期。前十部视频都不会给你带来。我可以非常自信地说这句话。
So stop sitting there and thinking for months and months on end and just get to work and start uploading. All you need to do this applies to people that have not uploaded videos, but have dreams of being a YouTuber is make a hundred videos and improve something every time.
所以不要再坐着想了几个月，开始行动起来，开始上传视频吧。对于那些梦想成为 YouTuber 但尚未上传过视频的人而言，你只需要制作一百个视频并每次都做出改进，就能实现自己的梦想了。
Do that. And then on your 100 first video, we'll start talking like maybe you can get some views. But you know, your first 100 are going to say, there are very freak cases like Liza Koshy or Emma Chamberlain who have really good personalities and it doesn't take them so as many videos.
你要这样做。等你发布了头100个视频之后，我们就可以开始谈论你如何获得更多的观看量。但是你要知道，像Liza Koshy或Emma Chamberlain这样拥有非常好的个性的人是非常少见的，他们不需要发布那么多的视频就能受到关注。
And it's just like people who are seven foot five and making an MBA. Like yes, there are freak cases you can find. But for the average person like us, you know, who don't have these exceptional personalities and you know backgrounds and filmmaking, just make a hundred videos, improve something each time and then talk to me on your 100 first video.
这就像某些人身高七英尺五寸时还能拿到MBA一样。就像是可以找到一些例外。但对像我们这样的普通人来说，你知道，没有这些特殊的个性和背景以及电影制作方面的经验，只需制作一百个视频，每次都有所提高，然后在你的100个第一篇视频中与我交流。
Well, the improve something is time is the tricky one. How do you improve something each time?
嗯，改进某件事情的时间是棘手的。每次如何都要改进呢？
The second one just put more effort into the script. The third one, try to learn a new editing trick. The fourth one, try to figure out a way that you can have better inflections in your voice. The fifth one, try to, you know, study a new thumbnail tip and implement it. The sixth one, try to figure out a new title. There's infinite ways.
第二个人只是在剧本中投入了更多的努力。第三个人，尝试学习一个新的编辑技巧。第四个人，尝试想出一个方法，使你的声音更具表现力。第五个人，试着，你知道的，学习一个新的缩略图技巧并实践它。第六个人，尝试想出一个新的标题。有无限的方法。
That's the beauty of content creation online. There's literally infinite ways from the coloring to the frame rate to the editing to the filming to the production to the jokes to the pacing to every little thing can be improved and they can never not be improved. There's literally no such thing as a perfect video.
这就是在线内容创作的美妙之处。从着色到帧速率再到编辑、拍摄、制作、笑话、节奏，每一个细节都可以得到升华，而且永远没有极限。没有所谓完美的视频。
So if you knew everything you know now, but no money, step one would, I'd just brainstorm like, okay, I don't have money. What are some viral things? Like, I mean, the first thing that comes from my mind is something as simple as when I count to a hundred thousand, which is what I did do when I was poor. Like that work, but like what's something like that I could do that would be even more as a central guy?
如果你现在知道的一切都知道了，但没有钱，第一步就是先集思广益，我会想，好吧，我没有钱。有哪些能引起病毒式传播的东西呢？比如，我脑海中浮现的第一件事就是像我以前穷时数到十万的那件事情。那确实可行，但有没有更能成为中心人物的事情呢？
Yeah, as part of the brainstorm, you would throw out a lot of ideas. People would throw out a bunch of ideas and one of the questions is this even doable, right?
是的，作为头脑风暴的一部分，你会提出许多想法。人们会提出很多想法，其中一个问题是这是否可行，对吧？
Yeah. First off, come up with ideas you think would do well and then ask yourself later if they're doable.
首先，想出一些你认为会做好的点子，然后稍后再问问自己是否可行。嗯。
Because there's different ways you can accomplish something. Don't be cynical about the durability of stuff. Yeah, because there really are so many different ways you can accomplish a goal.
因为有许多不同的方法可以实现某事，请不要对事物的耐久性持鄙视态度。是的，因为真的有很多不同的方法可以实现一个目标。
Like when we give away an island, like we give a hundred million subscriber island, you know, you can't find private islands that, you know, don't look like shit for less than ten million dollars.
就像我们要赠送一个岛屿，比如一座有一亿名粉丝的岛屿，你知道，你找不到价格低于一千万美元但不难看的私人岛屿。
So this isn't doable, right? All right. The idea doesn't exist. Not doable. Exit off. But then, you know, you dig into it and you, you know, find different alternatives and you find, okay, well, what if we just buy a two million dollar island that sucks and then spend a million dollars, you know, importing some sand, let's build a beach, let's import 300 trees, let's build a little bit of canal, let's cut some past. So now it's a really nice island, but it's actually affordable because we don't have ten million dollars to spend on a video, but we can afford to spend three and a half and lose whatever a million dollars on that video.
那么这不可行，对吧？好的。这个想法不存在，没办法的。不可行。放弃吧。但是，你知道的，如果你深入研究它，你会找到不同的替代方案，你会发现，好吧，如果我们只是买一个价值200万美元的糟糕岛屿，然后花100万美元，引进一些沙子，建一个海滩，引进300棵树，开一条小运河，砍一些草地。现在这是一个真正漂亮的岛屿，而且实际上是可负担的，因为我们没有1000万美元去花在一个视频上，但是我们可以花3.5万美元，然后在那个视频上损失100万美元。
So like that's an example of like, yeah, if you just went off the gut test, you'd be like, this isn't doable, you know, every island is ten million dollars or screwed. Like if we go cheaper, it's just a terrible island. No. And so if you, like, there are so many different ways you can achieve what you want. You really got to push through notes, which not a lot of people do. You have to have like a more of a dominant personality and just a willingness to, when people tell you it's not possible, just actually go through all the variables and eliminate them all yourself. Have a stubbornness and a resilience to failure, maybe.
所以这就是一个例子，如果你只是凭直觉判断的话，你会觉得这不可行，你知道，每个岛屿都要一千万美元或者完蛋了。如果我们选更便宜的，就是一个可怕的岛屿。不。所以，如果你想达到你想要的东西，有很多不同的方法。你真的要逼自己去一直改进，这不是很多人所做的事。你需要有更具支配力的性格，只要人们告诉你不可能，你就要去排除所有的变量。也许要有一种顽强的心态和对失败的韧性。
For what we do and creators online, it's very imperative that you have that a no isn't a no to you. You really have to like think and just like we take a personality test and like just having a dominant personality is a better indicator that when someone tells you, oh, there's still way you're going to build a brick wall for under 100 grand, you know, you'll be like, okay, and then still go check the next 10 vendors and you know, figure it out.
对于我们在线创作者来说，非常必要的是，你必须不把别人的拒绝当成真正拒绝了你。你必须去思考，就像我们做性格测试一样，拥有积极主动的个性更能表明当有人告诉你“建一道花费不到100万的砖墙还有希望”的时候，你会想：“好的”，然后继续去找下面10个供应商，找到解决方案。
Yeah. What advice would you give to an already established channel like with one, two, three, four million subscribers, how to like 10 exit, like increase it without losing maybe. Yeah, that's where it's very like channel by channel. You can't give general advice. Okay. Because if I do millions of creators are going to see this and then they're going to do it, and I'm going to fuck them over. Oh, I say, see. So let's say I'd like two million subscribers on this podcast. Yeah. Like how would you 10x that with our sacrificing what it is?
嗯。你会给已经有一百万、两百万、三百万、四百万订阅者的已经建立好的频道什么建议，如何将其提高到十倍，比如增加订阅量，但不失去原来的用户。是的，这需要根据每个频道具体情况而定，不能给出一般性建议。好的。因为如果我这样做，成千上万的创作者都会看到这个，然后他们就要跟着做，最终会有问题。噢，这样子。那么，比方说我的播客已经有了两百万的订阅量，你会怎么样在不牺牲原来的品质的情况下将其增加到十倍呢？
10x your stuff doesn't matter. So we you've talked about with success. Yeah. It's different for everyone. Like is 10xing your definition of success? No. Well, then it's going to write off the bad. It's hard because if you don't give a shit about 10xing, it's even harder than 10x. He does this because he likes helping people. That's one thing I've found throughout this day. Every time I talk data, it's so funny with him because it's like, you know, you can do this to get more views and he'll just be like playing. I don't feel like that doesn't register anything. He just like doesn't care.
你的东西不重要，所以你提到的成功是什么不同于别人。像10倍成功是你的定义吗？不是的话，那么这个概念将被立即拒绝。这很困难，因为如果你不在乎10倍成功，那就比10倍更难了。他做这些事是因为他喜欢帮助别人。这是我在今天发现的一个事情。每次我和他谈论数据，他都会很有趣，因为你知道，你可以这样做来获得更多的观众，他会只是玩玩而已。我感觉他并不在意，他只是喜欢这样做。
Which is it's really. I'm really nervous about that. I'm really nervous about the numbers affecting because it's so fun. Oh, yeah. It's so fun to focus on the numbers. And I'm I'm really worried about that. But at the same time, you should be cognizant of that because you've created not just some of the most watched videos, but some of the most amazing videos ever. Because there's a strong correlation there. It's not like you're selling your soul to make a highly viewed video. It's actually, if you look at the metrics, it helps you understand what is compelling and not. And so I feel like I am I feel like there's some value to investigate what work when people tune on and when not to be date more data driven, even on podcasts, but I'm really afraid of that.
这是真的吗？我对此非常紧张。我非常担心数字会影响因为内容非常有趣。噢，对，关注数字是很有趣的。我非常担心这一点。但同时，你应该意识到这一点，因为你不仅创造了一些最受关注的视频，而且还创造了一些最惊人的视频。因为有一个很强的相关性。这不像你在出售自己的灵魂去制作一个高点击量的视频。如果你看到指标，实际上有助于你理解什么是令人着迷的，什么是不令人着迷的。所以我感觉有一些价值去调查什么样的内容能让人们倾听，什么样的内容不能。甚至在播客节目上要更注重数据，但我真的很害怕。
I think part of the appeal is that you don't care about that kind of stuff. There could be stuff that doesn't have to do anything with that. And it has to do with stylistic choices of lighting and cameras or maybe with, for example, topics. Yeah. You know, like, even what you've asked me here is like different than what most people ask me. Yeah, so it could be that I mean, and they'd be nice to understand that. But yeah, again, I'm worried about polluting the process.
我认为吸引力之一在于你不关心那种东西。可能会出现与其无关的东西。这与灯光和摄像机的风格选择有关，或者与主题的选择有关。是的。你知道，就像你在这里问我的问题与大多数人问我的问题不同。是的，所以可能是这样，他们很好理解。但是，我仍然担心污染这个过程。
I didn't think this is a true case of its young intuition. Like you know your viewers better than anyone else. It's whatever. So I'd like to push back on that. I really don't. You do. I do. I do. But well, name one person who knows your viewers better than you. Somebody that looks at numbers of podcasts. No, you know your viewers. You know, you're the only, how many episodes have you done? Uh, 350. Exactly. But I'm not paying it. You're the only one who's watched every second of all 300 videos. Probably. That's just, that's just not. No, you haven't. But the, well, because you did it. So you do know what's in it. Sure. It's your content.
我觉得这不是年轻直觉的真实案例，就像你比任何人都更了解你的观众一样。无论如何，我想反驳一下。我真的不知道。你知道。我知道。我知道。但是好吧，能不能说一个人比你更了解你的观众。有人会看播客的数字。不，你知道你的观众。你是唯一的一个，你做了多少集？350集。确切地说。但我没有付费。你是唯一一个看完所有300个视频的人。可能。那只是不可能的。不行，你没有。但是，因为你做了这个，所以你知道里面的内容。当然。这是你的内容。
I'm telling you, you do. And this is just one of those moments where you're an intelligent guy and you just have to trust your like instincts. Like just think what is the typical ex viewer and what do they want? I don't think like that. My tip. But that's all you would have to do. And whatever your gut tells you, that would be the best guess.
我告诉你，你得这样做。而且这只是那种时候，你是一个聪明的家伙，你得相信自己的本能。就像只需想一想典型的前职业选手和他们想要什么就好了。我不是这样想的。这是我的建议。但是这就是你需要做的全部。无论你的直觉告诉你什么，那都是最好的猜测。
You don't know what the typical viewer is though. I don't, I don't, because I, to investigate that will be very, very difficult. And then you have to start looking at the numbers. You have to start to like consider demographics. The only way I know that anybody even watches it is because I'll sometimes run into people like when I run along the river and they'd be like, I love you Lex. It's like, okay, well, that's, that's the data point. And they're like cool people.
你不知道典型的观众是谁。我也不知道，因为要调查这个非常困难。然后你要开始看数据。你要开始考虑人口统计学。我知道有人观看是因为有时我跑到河边，有人会说，我爱你 Lex。那是数据点。他们是很酷的人。
But you know, I don't know that I don't have any other, it's difficult, man. It's difficult to know, it's difficult to know who listens to boxes, difficult to do. Have a sense of who's, I mean, like you're so huge that everybody watches. Yeah. But no, I still do. I'd say if you were to just put a gun to my head and you're, you're like, all right, we're going to pick a random person that watched your last video and you have to like, roughly guess what they are. And if you're not close, we'll kill you. I would say probably like a teenager that plays video games. Like some, like that would be probably the typical one. And then there are people that are maybe a little bit younger, a lot of people that are older as well. But in a random sample size, yeah, it's probably like a male boy that plays video games.
你知道，我不知道我是否还有其他的观众，这很难，伙计。很难知道，很难知道谁在收听收音机，做起来难度很大。我有一些感觉，我是说，你是那么受欢迎，每个人都会看。是啊。但是，我还是知道的。如果你对我说，“我们要随机挑选一个看过你上一个视频的人，你要猜出他们是什么样的人，如果你猜不准，我们就杀了你”，我会说可能是一个玩游戏的青少年，那可能是典型的人物。然后还有一些年轻一点的人，也有很多年纪大一些的人。但是在随机样本中，是可能是一个男孩玩游戏的人。
Like that's the best way I've described it. But I don't try to pertain to him. I just make whatever I think is interesting and good content. And this is what we were talking about before. Even though hypothetically 35 to 40% of my audience is women, which is less than a majority, if we get 100 million views of video, that's still 30 to 40 million females that watch every video, which is probably the largest views per video for women on the whole platform, which you wouldn't think that.
就像我最好的描述方式一样。但我并不试图迎合他。我只是制作我认为有趣和优质的内容。这就是我们之前谈论的内容。即使假设我的观众中只有35%至40%是女性，这比例少于半数，但如果我们的视频获得1亿次观看，仍然会有3,000万至4,000万女性观看每一个视频，这可能是全平台上女性观看每个视频最多的。你可能不会想到这一点。
You know, like I can't think of a single other creator that gets more women to watch their videos than that. And so it's just anything, even like people above the age of 30, even if it's only like three or four percent, that's still three to four percent of 100 million views is a lot of people at that age. So we hit a large group of kind of every demographic. That makes sense.
你知道的，像我就想不出还有哪个创作者能够吸引比她更多的女性观众了。所以，即使是30岁以上的人，即使只有3%或4%，那对这1亿次观看来说，也是很多这个年龄段的人了。所以我们吸引了各种年龄层的大量观众。明白我的意思吗？
So what if we look at other maybe more challenging kinds of channels or not? But if we look at educational, for example, like lectures, or if we look, yeah, educational, it can be short videos like how would you 10X that? Like something on robotics and biology, on science and engineering and all that. That's more educational focus. We would honestly just have to pull that, because it's the same way, if you went to Gordon Ranson, you said, how would a new cook cook better? You know, it's like, even then that's not even specifically, you have to go channel by channel.
如果我们看一下其他可能更具挑战性的渠道呢？但如果我们看一下教育渠道，比如讲座，或者我们看一下，是的，教育渠道可以是短视频，比如你如何10倍提升？比如关于机器人和生物学，关于科学和工程等等。这更加专注于教育。我们必须老实地去做这件事，因为这和如果你去 Gordon Ranson，问一个新厨师如何做得更好是一样的。即使那时也并不特别，你必须逐个渠道进行考虑。
You really do, or I'm giving horrible advice, because if there was, you just go and rules everyone do it. You know what I mean? Like if there's these magical little principles, how quickly can when you look at a channel, can you kind of give advice? Yeah, it's like surface love at the start. And then the more, if we watch 10 videos, I feel like I'd have a good profile and I could tell you, in my opinion, you know, especially once I look at the analytics and I get more and grain and like, okay, the typical viewers, this, they're from here. Here's how they're feeling, you know, because there are people who make videos for rednecks and like the rednecks taste of content. It's just so much different than obviously women watching make a videos, which are so much different than, you know, teenage boys watching a Minecraft video. They're just all different.
如果有的话，你会按照这些神奇的小原则去建立自己的频道吗？你知道我指的是什么吧？开始时可能只是表面的喜爱，但如果我们看了10个视频，我觉得我可以对频道有个很好的了解，可以给你一些建议。特别是当我看到分析数据后，我可以更加深入地了解观众群体，他们来自哪里，有哪些兴趣，因为有些人会制作面向红脖子人群的视频，而这种内容的品味与女性观众看的视频截然不同，而又不同于青少年男孩看的Minecraft视频。
So the biggest thing you have to do is put your heads, your head in the head space of the viewer and see the content, how they would. Because if you just try to only give your taste, which is what a lot of people do and things from your perspective, it's very biased and it's just not going to work for everyone. And that's actually how you do more harm than good, which is something I'm very careful of. Yeah, but at the same time, it's generating a lot of ideas.
所以你最重要的事情就是把你们的头放到观众的头脑空间里，看看内容，以他们的视角来看。因为如果你只尝试给出你的品味，这就是很多人做的，从自己的角度看事情，这就是非常有偏见的，并且不会对每个人都起作用。这实际上会对你带来更多的伤害，这是我非常注意的事情。是的，但与此同时，它也产生了很多想法。
I think the first time I've talked to you was on clubhouse actually. Yeah, I mentioned something about robots and like almost immediately went to generating a bunch of ideas around the box. Oh, yeah. I'm going to do robots versus 100 humans. Yeah. I'll mark in a robot throw potato. I think your idea, like the first idea was because you just said so many ideas I've never even thought of. But it's, it shows the value of basically brainstorming with people that think differently.
我想我第一次和你说话是在 Clubhouse 上。是的，我提到了一些关于机器人的东西，几乎立刻就开始围绕这个想出了一堆主意。噢，对了。我要做一个机器人对抗100个人的项目。是啊，我会标记一下机器人扔土豆吗。我认为你的第一个想法是因为你提出了我从未想过的很多点子。这表明了与思想不同的人进行头脑风暴的价值。
But at the end of the day, my ideas are probably, you know, might lean towards some people a little bit younger than your audience, like some of the stuff I'm, yeah, there's still the ideas.
说到底，我的想法可能比您的听众更偏向一些年轻人，有些东西我在想，但是想法还是有的。
Like I think the first one you said, because we're talking about quadruped robot dogs, we said to replace a biological dog with a robot dog and see if the owner notices something. You were just quickly brainstorming the ideas of like, how, this is years ago, I remember it.
我认为你说的第一个想法比较好，因为我们当时在讨论四足机器狗，我们提到要用机器狗代替真正的狗，看看狗主人会不会注意到什么。你当时只是简单的头脑风暴，想出这个想法。这是几年前的事情，我还记得。
Yeah. It's just, I mean, it's like, oh, yeah, I never really thought about that kind of sort of, it's the basic, the tension between what does it take for a robot and AI system to replace the biological systems that we, the biological creatures that we love in our lives. But like that was like the, the pace of idea generation was the thing that struck me today. And in general, it's like, that's how you get at good videos as you keep, keep, it makes, it's much easier to make a video around a good idea.
是的，就是说，这就像是，哦，是的，我从来没有真正考虑过那种类型的，这是基本的，机器人和人工智能系统要取代我们生活中所爱的生物系统需要什么样的张力。但是，就像今天给我留下深刻印象的那样，想法的创造速度是我注意到的事情。通常来说，这就是如何得到好的视频素材，你要不断地产生好的想法，这样做起来制作好视频就更容易了。
Obviously, then a bad one. I get you just send yourself up for success. Okay. So that's for 10 X, you already popular channel.
显而易见，这是一个糟糕的选择。我明白你是在自我推销。好的，这就是给你的10倍关注的一个已经很受欢迎的频道。
What's the hardest number? The numbers that matters click through rate average, view duration and surveys. What's the hardest number to optimize for? Probably surveys, you know, do you have any, do you have an insight into the surveys at all?
最难的数字是什么？那些重要的数字包括点击率平均值、观看时长和调查。最难优化的数字是什么？可能是调查，你知道吗，你对调查有任何见解吗？
No, not really. But if you just click on a bunch of random videos online, you'll eventually get a survey. What's this video transformative? Heartwarming, inspiring. What people rate does make a difference? And it's like, you can, give people a click of it. You can get them to watch it, but you can't really fake whether or not they're satisfied.
不，其实并不是。但是，如果你只是随意点击一些在线视频，最终会得到一份调查问卷。这个视频有什么变革性吗？暖心，鼓舞人心。人们的评价确实很重要吗？就好像，你可以让人们点击并观看，但你无法真正伪造他们是否满意。
They don't lie, the surveys, you know, you know, maybe one person here there might troll, but once you aggregate enough, it's a pretty clear telltale of the video. So either you're making a great video or you're not. What is it minimizing the non-regretability?
这些调查真实可靠，你知道的，虽然可能偶尔会有一两个人蹦跶，但收集到足够多的数据后，结果就非常明显了，这表明视频的优劣。所以，你要么制作出极好的视频，要么就不行。那么要如何减少后悔的可能性呢？
Yeah. I think Elon tweeted that's what he's tried to do on Twitter. Twitter, and that's interesting. That's basically the survey metric. How happy you are that you've been using the platform. Yeah. We want to limit the amount of regrettable minutes people spend on Twitter. And the first thing I thought was like, that's something YouTube already has a lot. Like their whole survey system went feedback loop.
是的。我认为埃隆在推特上发推说他尝试过这件事。这很有趣，因为这基本上是一个调查度量标准，衡量你使用平台的快乐程度。是的。我们想限制人们在推特上浪费时间的后悔分钟数。我最初想到的是，YouTube已经有很多这样的调查系统和反馈循环了。
How tough is it to take on YouTube, you think? Like for Twitter? Yeah, for Twitter for anybody else. I mean, it's going to be basically impossible. I mean, YouTube's not going anywhere. And I don't know. I don't think anyone's going to do what YouTube does better than them. Or at least not in the next 10 years.
你认为挑战YouTube有多难？像Twitter一样难吗？嗯，对于Twitter或其他人来说都很难。我意思是，这基本上是不可能的。我的意思是，YouTube不会消失。而且，我不知道。我认为没有人能比他们做得更好，或者至少在未来10年内不会有人这么做。
You asked on Twitter, would you rather have $10 million or $10 million subscribers on YouTube? What would your own answer be at various stages in your career? If I had nothing, I would say $10 million.
你在推特上问道，你宁愿有1000万美元还是有1000万YouTube订阅者？在你职业生涯的不同阶段，你会有怎样的回答？如果我一无所有，我会选择1000万美元。
So because with $10 million, you can hire some people and pump out content with like a million or two, get 10 million subscribers and then keep the other 8 million. So that's if you believe in your ability to grow a channel, if you do. Yeah. If you don't believe in your ability to grow a channel, then you shouldn't take the 10 million subscribers because you're just going to kill the channel.
因为有1000万美元的资金，你可以雇用一些员工，生产大约一到两百万的内容，然后获得1000万的订阅者，最后保留其他的800万美元。如果你相信自己可以扩大频道规模，那么这样是可行的。如果你不相信自己可以扩大频道规模，那么你就不应该选择1000万订阅者，因为这将导致频道的消亡。
So the 10 million is definitely a better question than you would rather have a million dollars to 10 million subscribers. That's where it gets a little tricky. Because now it's like, you know, a million dollars life changing amount of money. But you know, if you semi-know what you're doing, you probably make a million dollars off a 10 million subscriber channel, but it is a little bit of risk.
所以，一千万肯定是一个比你宁愿拥有一百万美元或一千万订阅者更好的问题。这才有一点麻烦。因为现在，你知道，一百万美元是改变生活的巨款。但是如果你半懂得如何经营，你可能会从一千万订阅者的频道中赚到一百万美元，但是这是有一点风险的。
A million dollars might not be enough to build a strong team because you don't know how to do it. So you might waste all of that money. Yeah. Or they just keep it and retire.
一百万美元可能不足以建立一个强大的团队，因为你不知道如何做到。所以你可能会浪费掉所有的钱。是啊。或者他们只是保留它并退休了。
Yeah. Okay. That's true. Yeah. Because 10 million is just so high. It's like just never work again. Who cares? For the average human, that's so much money. It's interesting to me also to the value of the subscribers or the value of the dollar. I suppose how valuable is the subscriber for like what percentage of the videos, like how active the subscribers in watching the video?
是的。好的。没错。是的。因为1千万太高了。这就像是永远不用再工作一样。谁在意呢？对于普通人来说，这是那么多的钱。对我来说也很有趣的是，订阅者的价值或者美元的价值有多少。我想要知道，像百分之多少的视频是为了什么订阅人观看的，他们在观看视频时有多积极呢？
Um, for you. That's hard. I don't know. I was actually thinking more about the subscriber to dollar. Like if someone has 10 million subscribers, have they made 10 million dollars? I don't know why that kind of popped in my head. It's an interesting thought.
嗯，这个问题有难度啊，我不知道。我其实在想的是订阅者和收入之间的关系。比如，如果一个人有一千万的订阅者，他们就赚了一千万美元吗？我不知道为什么这个想法突然在我脑海中出现，很有趣啊。
Do you ever, when you analyze videos, do you ever analyze videos like we've talked about offline of other videos across the YouTube in general to understand, to understand, to understand social behind all this? Not all, but a lot of the questions are analytic space.
当你分析视频时，是否会像我们在离线时谈论的那样，分析YouTube上其他视频的社交背后含义？并非全部，但很多问题都是分析空间的。
Yeah. It's something I love it. I mean, it's just a giant social experiment, right? Like what people like to watch, what people share. Yeah. It's like a fascinating look.
是啊，这是我喜欢的东西。我的意思是，这只是一个巨大的社会实验，对吧？就像人们喜欢观看什么，分享什么。嗯，这是一个迷人的观察。
So like I said before, what percentage of your audience do you think care about this kind of stuff? Like this deeply about YouTube analytics. I think a large amount care about curiosity and exploration of interesting ideas. So in that sense, yeah, this was fitted.
就像我之前说过的，你认为有多少观众会对这种事情关心？就像深入地关心YouTube分析数据。我认为有很多人会对好奇心和探索有趣的想法感兴趣。所以就这个意义而言，是适合的。
I love it. This is funny. And this isn't me like trying to make it. I love you. I love you too. I love your Magnus one. And even your Hikaru one was really good. A bunch of other ones.
我喜欢它。这很有趣。并不是我在尝试着让它变得有趣。我爱你。我也爱你。我喜欢你的Magnus那个。甚至你的Hikaru那个也很好。还有一堆其他的。
But I think we're getting to the point now where only analytics junkies would want to keep here more analytics talk. And the normie is probably like they've had their dose of YouTube talk for the next three years. Maybe I'm wrong. Hey, comment if I'm wrong. I could be.
我觉得我们现在已经到了只有分析迷才想继续讨论分析的地步了。而普通人可能已经听够了YouTube的话题，足够他们未来三年的需求了。或许我错了，如果我错了，请评论告诉我。我有可能错了。
I don't know your audience. See, this is where you would tell me shut up. I know my audience. You dumbass. I don't at all. I actually, I just follow the threat of curiosity. And I think there's just a lot of curious humans in the world. And to me, it's like, so the question about analytics is the question of basically stepping away, stepping outside of yourself and thinking, why the hell do I like TikTok so much? Why do I like Twitter so much? Why do I like YouTube so much? And getting even if you're not a creator, getting an insight into that is really interesting. It's like, what? Because all these platforms are fundamentally changing the nature of content. People are reading books less. They're probably going to be watching movies less and less. They're probably going to be watching Netflix less and less.
我不知道你的听众是谁。你会让我闭嘴的地方就在这里。我知道我的听众，你这个蠢货不知道。事实上，我只是追求好奇心的感觉。我认为这个世界上有很多好奇的人。对我来说，问题是关于分析的，基本上是离开自己，思考一下，为什么我这么喜欢抖音？为什么我这么喜欢推特？为什么我这么喜欢YouTube？即使你不是一个创作者，也能获得一些有趣的见解。这就像是从根本上改变了内容的本质。人们阅读书籍的时间越来越少。他们可能会越来越少地观看电影。他们可能会越来越少地看Netflix。
Do you ever think about the sort of the darker side of YouTube and with shadow banning a censorship and all the kind of topics, especially if you see it in other platforms like Twitter that Elon recently highlighted the shadow banning that was happening and in general, the censorship that was happening on those platforms. Do you think about the role of centralized control, which information isn't or isn't made available through search and discovery?
你有没有想过 YouTube 的黑暗面和阴影封禁和审查等话题，特别是如果你在其他平台看到，比如 Twitter，像 Elon 最近强调的阴影封禁和审查。你有没有考虑过中央集权控制的作用，以及信息是否可以通过搜索和发现得到？
I'll be honest. I never really think about it. You just try to make fun videos that I'm kind of wearing my own lane. But it's not like that I don't just specifically think about it. I just like a lot of stuff in general. I can just kind of end my own lane thinking about my own stuff. But now that you're asked, I'm curious. What are your thoughts on YouTube and that kind of stuff?
说实话，我从来没有真正考虑过这件事。我只是努力制作有趣的视频，让我有点独立。但这并不意味着我不会特别考虑它。我只是喜欢很多东西。我可以只想着自己的事情，沉浸其中。但现在你问了，我很好奇。你对 YouTube 和那种东西有什么想法？
Well, I'm generally against centralized censorship or shadow banning. Shadow banning is the worst one because not that the goal of creating a healthy platform where you're having great conversations and videos that are not spreading misinformation, that sounds like an admirable goal. But that's too difficult of a job for centralized entity. That's too big of a.
嗯，我通常反对集中式审查或影子封禁。影子封禁是最糟糕的，因为创造一个健康的平台，让人们进行良好的对话，分享不会传播虚假信息的视频似乎是一个可敬的目标。但是这对于集中式机构来说太困难了，这是一个太大的任务。
Yeah. There's the misinformation stuff. And then there's also just like the videos where they do something that causes. What happened back there were apocalypse. A lot of creators revenue plummets because people are doing videos that advertisers don't be acceptable and then now all these big advertisers are pulling. And the little guys are getting hit because AdWR is dropped by 30%. And the person who just quit his job to go full-time contribution now can't sustain it. So it's also. It's like a lot of different variables as well. That makes it so complicated.
对啊，就是有很多错误信息的内容。还有一些视频，是由于拍摄内容导致的。发生过的那次灾难也是如此。很多创作者的收入直线下降，因为人们上传的视频不受广告商欢迎，现在很多大广告商都相继撤回了广告。这样一来，小伙伴们的广告收入就下降了30%。如果之前刚刚辞去工作，准备全职为社区做贡献的人现在已经无法维持生计了。所以这个问题也有很多不同的因素。这就使得问题变得非常复杂。
Well, I think the big thing is transparency, especially around shadow banning for people. I agree. On shadow banning, you should be transparent. You should let people know. Obviously, there has to be some type of controls. People can't just post whatever. And so if you're pulling those levers, they should at least know.
我认为最重要的是透明度，尤其是在针对个人进行阴影封禁方面。我同意。关于阴影封禁，你应该透明化。你应该让人们知道。显然，必须要有一些控制。人们不能随便发帖子。如果你在控制这些，他们至少应该知道。
Yes, so they know how to improve their content. They can understand it. Exactly. If it's a wrong shadow banning, like as a society that we should not shadow ban this kind of content, that means.
是的，这样他们就知道如何改进他们的内容，他们可以理解。没错。如果这是一种错误的影子禁言，就像我们社会上不应该禁止这种内容一样，那就意味着。
Exactly. And then if you're publicly discussing it and having that. Because if it's not known, then it's just kind of like, well, then who's pulling the strings? And how do we know they're not just manipulating things to get whatever message they want out there and silence other ones?
确切地说，如果你在公开讨论这个问题并谈及这个情况，那就更好了。如果没有人知道这个情况，那就有点不好，因为我们不知道是谁在操纵，我们也无法确定他们是否会操纵事情从而传达他们所想要的信息并沉默其他信息。
Yeah, and there could be sort of in the background, government influence, which is where actual freedom of speech comes into play that the government should not have any control or be able to put pressure on censorship of speech. And it gets weird if none of that is being. There's no transparency around it.
是的，可能会有一种在背后存在的政府影响，这就是实际言论自由发挥作用的地方，政府不应该有任何控制或对言论审查施加压力。如果没有透明度，那就会变得很奇怪。
That's a huge responsibility. The amount of content that YouTube is upload on YouTube that is shared by YouTube, viewed by YouTube. But even more of a reason why it would probably make sense to be transparent, because then people can help fact check it.
这是一个巨大的责任。YouTube上传的内容数量是巨大的，YouTube共享并被YouTube观看。但是，更有道理公开透明，因为这样人们可以帮助事实核查。
That's right. But that requires building a platform that makes that easy, right? To make fact checking easy, to make the Twitter now has like being able to share context and all that kind of stuff, that crowdsource it, crowdsource it the way Wikipedia crowdsource it. I mean, there's.
是的。但那需要建立一个能够让这个过程变得容易的平台，对吧？为了让事实核查变得容易，为了使Twitter现在能够分享背景和各种信息，需要众包，就像维基百科那样进行众包。我的意思是，有...
Right. And then you open a random Wikipedia article. But like, you know, people criticize Wikipedia because there is a political lean to the editors of Wikipedia and then they get the some articles that definitely have a bias to them and all that kind of stuff.
好的。然后你打开一个随机的维基百科文章。但是，你知道，人们批评维基百科，因为维基百科的编辑人员存在政治倾向，然后他们会编辑一些明显有偏见的文章。
It's a difficult problem. It's a difficult problem to solve that ultimately, as much as possible, it would be nice for the viewer to have control of that versus the entity that's hosting it. So for the viewer to decide.
这是个棘手的问题。这个问题不易解决，但最好让观众掌控它，而不是托管它的实体。所以观众可以自行决定。
I'll just hear that stuff on that. I'm just going to make cool videos. Cool videos, yeah. Yeah.
我只是听些那方面的东西。我只是想制作一些酷炫的视频。酷炫的视频，是的。是的。
You know, let's go to Antarctica again. How was that? How was going to. You just came back from Antarctica. I watched the video. That was. That was fun. That was a really fun video. Thank you. There's. I mean, there's a lot of things I can comment about that.
你知道，让我们再去南极洲吧。那怎么样？你刚从南极洲回来。我看了视频。那很有趣。那是真的很有趣的视频。谢谢你。有很多事情我可以评论。
But what was the hardest part of making that video?
制作那个视频最难的部分是什么？
The hardest part was just getting out there. It's just so remote. And you know, you land the plane on just this ice runway and it's so sketchy. And then once the plane takes off, you're just there. You're the most remote place in the planet. And it's just. It's very breathtaking. I don't. If you have the chance to ever go to Antarctica, I would recommend it. It was probably like the.
最困难的部分只是到达那里。那里太偏远了。你知道，你会在一个冰面跑道上着陆，很危险。一旦飞机起飞，你就在那里了。你是地球上最偏远的地方。这太神奇了。我不知道。如果你有机会去南极洲，我会推荐你去。这可能是最...
In the video, we climbed a mountain. That wasn't named so we can name it. And like standing on top of that mountain and just seeing. Hailing, nothing. Once you get outside the outskirts and you get deep in Antarctica, there's no penguin. So nothing lives there at all. And so there's just nothing in every direction. It's just snow and these crazy beautiful mountains and some of them stick into the clouds. And if you go during summertime, the sun never goes down. The sun's up 24-7 and it's just like spinning in circles at the top of the planet or whatever. It looks like the top. Yeah, you guys come with it several times. How beautiful it is. Yeah. And so it's just. Yeah, it's just very beautiful.
在那段视频中，我们爬了一座山。它没有名字，所以我们给它起了一个名字。站在山顶，什么都看不到。在离开市区并深入南极洲后，没有企鹅。所以那里没有生命存在。所以四周什么都没有，只有雪和一些非常美丽的山峰，其中一些伸入云中。如果你在夏天去，太阳永远不落山。太阳24小时都在，就像在地球顶端旋转。你们一起去过几次了，知道有多美。所以，它只是非常美丽。
It's not shooting itself like the technical aspects of shooting it. Oh, I mean, well, so for the. Somehow we lucked out one of the days, it was like the warmest day in like forever. That's been in Antarctica. It was like, it was positive degrees. But at certain parts it was also like negative 20, negative 30. And that's where the cameras, you constantly have to be switching out the batteries and heating them up and like putting them basically in like your pants. So they'll just get way too cold. And we were prepared for much worse, but it ended up being much better than we thought.
就像拍摄技术方面那样不会自动拍摄。哦，我的意思是，那么对于...我们有一天幸运地遇到了一个像是永远以来最温暖的一天。这是在南极洲。气温是正数。但在某些地方，气温也如零下20度、零下30度。这就是为什么你必须不断地更换相机电池并加热它们，基本上放在你的裤子里。这样它们就不会太冷了。我们做好了比现实更糟糕的准备，但结果比我们想象的要好得多。
So for that video, but in general, maybe some other challenging videos, how do you go from the idea stage to the actual execution to the final video? Can you take me through like a full process of.
那么，对于那个视频，但总的来说，还有其他一些挑战性的视频，你是如何从想法阶段开始，直到实际执行，最终制作完成视频的呢？你能带我一起来全程走一遍这个过程吗？
Yeah. Of course, we're talking to about some crazy wild ideas today. How do you go from that to a final video where you click publish?
是的，当然啦，我们今天在谈论一些疯狂而又野性的想法。那么，您怎么才能从这些想法，制作并发布想要的最终视频呢？
Well, I mean, obviously first things first you got to figure out the idea. And then it just depends. I mean, pick any video you can think about my channel. I can take you through it.
嗯，我的意思是显然，首先你得先想好这个想法。然后就取决于具体情况了。我是说，你可以选我频道里任何一个视频，我都可以为你讲解。
Well, what about the. In a circle, you have to stay in a circle for 100 days.
嗯，那关于这个问题呢？在一个圆圈里，你必须待在那个圆圈里呆上100天。
Yeah. So for that one, step one. One of the most popular. Yeah, that video did really well. Yeah. So we. Problem is, we have to. This is where you get really into the nuances of the company because we have a lot of videos going out. You can't just in a vacuum be like, all right, we're not doing anything for 100 days. We're only filming this. So step one is we had to build an independent crew that could actually do that for 100 days. That way, everyone else could keep working on the normal videos and not just screw everything out. Yeah.
是的。对于那个项目，第一步是最受欢迎的之一。没错，那个视频表现得很好。所以我们……问题在于我们必须…这就是你要真正了解公司细节的地方，因为我们有很多视频正在制作。你不能只是在空中切割：好的，我们不做任何事情100天，只制作这个视频。所以第一步是我们必须建立一个独立的团队，能够实际上做到这一点100天。这样，其他人可以继续工作正常的视频，不会破坏一切。是的。
So step one, you build that team. Okay, we got the team. Now what do we need? Well, to do this, we need probably like 10 cameras, at least rolling at all times. So we're probably going to need to get a trailer and hook up a bunch of storage and stuff to just carry out the sheer volume of footage we're going to have. And so get a trailer, set up the cameras, go on the field, paint a circle. Now we need a house, go buy a house, bring it out there. And then it's like, oh, wait, I think it'll be funny if I brought the house and on the intro. Yeah. Find a crane that can lift up a house, so I can drive it in and drop it in the intro. And that's like an iterative process where you're like, okay, this will be funnier. So it's not all up front that you'd sort of like your car. Yeah, I'd feel it would be, but as you kind of see things, you get inspired and then you think of more and more. And there's would be better with a crane. Yeah, it'd be better if I dropped out of the house. Yeah.
所以第一步，你要组建一个团队。好的，我们组建好了团队。现在我们需要什么？嗯，为了做这个，我们可能需要10个摄像机，至少随时运转。所以我们可能需要弄个拖车，连接一堆存储设备之类的，只是为了搬运我们将要拍摄的庞大素材。然后弄个拖车，安装摄像机，走上球场，画个圆圈。现在我们需要一个房子，去买个房子带到那里去。然后就像，哦，等等，如果我在片头的时候带上这个房子可能会很有趣。对，找个可以抬起房子的起重机，这样我就可以开车进去，把它放在片头。这就像是一个反复的过程，你会觉得，好的这个更有趣，这不是一开始就计划好的，就像你的车一样。对，我感觉会是这样，但是你看了些什么，就会有灵感，你就会越来越多地想到更多的东西。这个起重机会让事情变得更好笑。是的，如果我把房子放下来会更好。
That was crazy. They decided to do that. So fearless in the kind of crazy stuff you wanted to do.
那太疯狂了。他们决定这么做。你想做这种疯狂的事情，真是毫不畏惧。
Exactly. I'm a broken record, but whatever makes the best video possible. Yeah, that's all you focus on.
我知道我一直在重复，但我只想确保视频的质量最佳。是的，这是你的唯一关注点。
Okay. So what about the delegation of like who gets to what are the camera men, like the people operating the cameras, what, who's responsible for different things? Is it like a distributed process? Like, I don't know.
好的。那么关于谁负责摄像机、操作摄像机的人员以及不同的责任，是否有委派呢？会是一个分散的过程吗？我不是很清楚。
Well, that's where whoever the lead cam would be on that video would just decide it. That one, because we shot over 100 days. We didn't, a lot of it was just Sean and the guy who was in the circle just vlogging. We just came with the camera and he figured out. And then we'd have like for him just set hours each day that a cameraman would come. So if he had any content, he needed extra hands instead of just having someone on standby 24, 7, it made more sense to do set hours.
好的，那就是视觉镜头的负责人会在视频中做出决定。我们拍摄了一百多天，很多时候只有肖恩和其他人在圈子里拍视频日志。我们只是带着相机，然后他自己就把它搞定了。然后我们会为他安排每天固定的拍摄时间，这样如果他需要额外的协助，就可以在这些时间里有摄像师在场，而不必24小时待机等待。
And it was hard, but you know, it's funny and hindsight. It sounds so simple. You know, and I guess like the more, because that one is relatively simple, I guess, because it's a low number of people. Yeah, the hard part about that is just the time. Right. Like, you know, I checked in on them so many different days and it's like, and now are here two hours there, two hours there, over 100 days adds up to be a ton of time. And even then, like, you know, if you have a 10 person crew, you know, paying them daily rates for 100 days, it just all of it adds up.
虽然很艰难，但回想起来还是有趣的。听起来很简单，特别是这个项目的规模比较小。但最难的部分是时间。我会不断地关注这些人，每天花费两个小时，一百天下来的时间可不少。即便如此，如果你雇佣了十个人，为他们支付一百天的日薪，所有的费用也会一路累积。
What about like the 100 versus 100, 100 adults versus 100 kids? What was the, what was bringing that to life? That seems like exceptionally challenging. Yeah, basically the thought process was we did 100 kids versus, or sorry, 100 boys were 100 girls. Yeah, people loved it. I didn't think they'd like it as much as they did. Video did really, really well. So the second I saw that video was questioning, I was like, all right, we're doing it again. But last time we did it, we did in our studio. So we built a giant room, put 100 girls in it. Sounds bad when I explain it like this. And then a giant room put 100 boys. Yeah. And we're like, after 100 hours, whichever room has the most people will give them half a million dollars. So did well. So we're like, all right, we're going to do it again. So we threw out all these different ideas. It was like 100 football players versus 100 cheerleaders, 100 this, 100 that, 100 prisoners versus 100 cops. It was crazy as ideas. We settled on 100 kids versus 100 adults.
有没有想过，比如说100对100，100个成年人对100个孩子？这是怎么想出来的？听起来很具有挑战性。实际上，我们最初做的是100个男孩对100个女孩。很多人喜欢这个视频，我不知道会喜欢得这么多。视频效果非常好，我看到反响很大，就决定再做一次。上次我们是在工作室里做的，建了一个巨大的房间，放了100个女孩和100个男孩。比赛持续了100个小时，谁的房间人数最多就可以获得50万美元。这个比赛效果很好，于是我们又想做一个。我们考虑了很多不同的想法，比如100个足球运动员对100个啦啦队员、100个这个、100个那个，甚至是100个罪犯对100个警察。最终我们选择了100个孩子对100个成年人。
And then the next step was like, how do we make it better? The kids versus adults are the, sorry, the boys versus girls. The first one we did was inside. And the problem was every time it was night when we did these long time lapses, you couldn't see the sun go up and down. So we're like, okay, this time I want to do it outside. So the cubes are outside. And instead of doing circles, we want to make them cubes. And then, you know, just figure out, do we want that? Yeah, just.
然后下一步是，我们怎么让它更好呢？孩子们对抗成年人，对抗男孩和女孩。我们第一次是在室内进行的。问题是每次我们进行长时间走动时，都是晚上，你看不到太阳升起和落下。所以我们想，这次我想在室外做。所以魔方在室外。而且我们不想做圆形，而是做成魔方。然后，你知道的，弄清楚我们想要这个吗？就是这样。
Those videos came up at least today as ones that are like really complicated in terms of the audio in terms of how it's filming. Yeah, that's the problem. We had a lot of audio issues because in the first one, we didn't have a roof on it. The second one, there was a roof. So there's a lot of reverb, which then in editing made it brutal. Like half the shots weren't usable and it really screwed us over. So we had to do a lot of Frankenstein-ing in the editing to make up for basically my ignorance.
这些视频至少今天出现了，它们在音频录制和拍摄方式上都非常复杂。是的，这是问题所在。我们遇到了很多音频问题，因为在第一个视频中我们没有屋顶，第二个视频有屋顶，所以有很多混响，这在编辑时使得工作非常困难。有一半的拍摄镜头都无法使用，真的让我们很烦恼。所以我们不得不在编辑时大量修补，弥补基本上是我的无知所带来的问题。
So you mentioned that you were surprised how well that, that one did. A lot of creators talk about getting depressed when the videos don't do as well as they kind of expect it. There's a kind of feeling you can get really worn out by that. Do you do yourself feel that and also do you have advice for others that feel this?
所以你说你很惊讶那一个做得很好。很多创作者都会在视频没有做得像他们期望的那样好时感到沮丧。你会感到非常疲惫。你自己是否有这种感觉，还有你对那些有这种感觉的人有什么建议？
Yeah, it's weird because I am a number scam, but also it used to. It used to very much, especially when I was like betting everything I had on a video when it did bad. That was devastating. I'd cry and I'd be depressed for days and it really would have a severe impact on my mood. But I don't know. It doesn't really matter. It's a video that's better just look at it and I'm like, oh, why did this video do bad? Probably, oh, there's a little retention dip there. I don't think people like the thumbnail. Maybe we should switch it. I just look at it objectively, unemotional and then just move on. And I feel like that's a much healthier way of going about it. So if a creator is listening, like that is the ideal way to respond to a video that's doing bad. Just remove a motion from the equation and just look at it and figure out how you can bring the next one.
是有点奇怪，因为我以前经常被数字诈骗，但其实也常常被视频的表现所困扰。尤其当我把我所有的全部都押在一个视频上时，如果表现得不好，那真是让人崩溃。我会哭，沮丧好几天，而且确实会严重影响我的情绪。但我不知道为什么，现在并不在乎了。一个视频表现不好，我就会看看它，然后想，“哦，为什么这个视频表现不好呢？可能有些地方的保留率不够好，人们可能不喜欢缩略图。也许我们应该换一个。”我只是客观地看待它，不带任何感情地看待它，然后继续前进。我觉得这是一种更健康的方式来处理的。所以对于一个创作者来说，如果你正在倾听，这是应对一个表现不好的视频的理想方式。可以从方程式中排除情感，然后仅仅看待视频，想想如何提高下一次的表现。
Is there tricks to being able to detach yourself from that because in your case, that's true for creators, but in your case, there's a lot of money on the line. Yeah, one. There's videos cost my life. Yeah, so much time. But no, I mean, I don't know. The only real answer is just a conscious effort. You just have to unemotionally look at the video, determine the problems and move on. There is no secret. You know what I mean? It's just, it's that. And if you really can't bring yourself to do it, then you're just screwed. You're, honestly, maybe you're not meant for this game.
在你的情况下，创作者确实如此，但是在你的情况下，牵扯到大量的金钱。有没有什么技巧可以使你从那里分离出来？是的，有一个。有些视频耗费了我很多生命和时间。但是，我不知道，唯一真正的答案就是有意识的努力。你只需要毫不情绪化地看待视频，确定问题并继续前进。没有什么秘密。你知道我的意思吗？这就是那样做。如果你真的做不到，那么你就完了。说实话，也许你不适合这场游戏。
Okay. So that's part of the development as a creator is like you're being able to be detached. For longevity? Yeah. Yeah. You have to unemotionally be able to look at videos that flop and figure it out. Because if not just getting, you can, and not every video can be a one out of ten. And so when a video does bad, you know, that, that just stress and depression, it's just going to eventually get to you in the long run.
好的，作为一个创作者，发展的一部分就是要学会超脱。这样做是为了长久发展吗？是的，是的。你必须不带感情地看待那些失败的视频，并找出原因。因为如果你不这样做，你可能会受到压力和沮丧的影响，最终影响自己的长期发展。
So you said you've failed in a bunch of videos, sort of taking them to completion. So what are some of the biggest fails? Yeah. Weirdly enough, as we've returned and we've done this before, we don't have that problem as much, especially now we're getting to the multi-million dollar budgets per video. It's like failure is not really an option anymore. So I'm a little more particular about what I do. But back in the day, yeah, like we would do a video where we spent 24 hours on a dessert island and we filmed it, did it all and I just, I didn't like it after the edit. So I just grabbed the boys and we went back to the dessert island and spent another 24 hours there and re-filmed it.
你说你曾经在很多视频中失败过，令它们无法完成。那么哪些是最大的失败呢？是的。奇怪的是，当我们回来再做的时候，我们没有那么多的问题了，特别是现在我们的每个视频都是数百万美元的预算。失败似乎不再是一个选项。所以我现在更加注重我所做的事情。但在过去，我们会做一个视频，在一个荒岛上花了24个小时完成了拍摄，但在剪辑之后，我觉得不太满意。所以我就找了我的伙伴回到荒岛上花了另外24个小时重新拍摄。
Or could that have been caught and prevented at the idea stage? Like where? No, it's a good idea. It was just poor execution. To be honest, when we were out there, it was hot. We were just like, we don't, at one point just kind of wanted to die. It was just miserable. So how do you avoid that these days? Well, I just went with it as a little cooler, to be honest.
这句话的中文翻译如下：
“那么这个问题能否在创意阶段时被捕捉并预防呢？在哪里？不，这是个好主意。只是执行得不好。老实说，当我们在那里的时候，天气很热。到了某个时候我们只想死了。那时太痛苦了。那么现在怎么避免这种情况呢？嗯，老实说，我只是等到天气凉爽一点再去开展工作。”
Literally, the amount of fun we had in the video was like 10 times higher. Oh, interesting. So you, like there's some practical DJs that you just learned. Yeah, I know what it takes to do. Videos that were very hot or it's on water because I get super seasick. There's like a kind of like 10 things that if they have these variables, I'm down to do it. But my fun meter is not as high as normal.
实际上，我们在录制视频时的乐趣程度是之前的十倍。哦，很有趣。所以你有些实用的DJ技能啊。是啊，我知道需要什么。如果视频很火爆或者在水上，我会晕船，但是如果这些变量符合我的要求，我就会愉快地做。不过乐趣水平似乎没有正常情况下那么高。
Like we tried to, anytime we do anything on a boat, like when we spent 24 hours in a beer minute or triangle, or when I tried to spend like, which didn't get uploaded, but tried to spend like a hundred hours at sea or whatever, just like on a raft. It's just like, it makes me want to throw up and I get so seasick, I came in sea straight. But there are just some videos that require me to be on a boat. So I just second up.
就像我们之前尝试的那样，每当我们在船上做任何事情时，比如当我们在啤酒分钟或三角形里度过了24小时，或者我试图花费很长时间在海上，就像在个筏上。这让我感到想吐，我会很晕船，我会直接去海里。但是有些视频需要我在船上才能拍摄。所以我只能硬着头皮忍耐。
So when you spent months in creating a video, I know this is probably stressful to some creators. Like how much stress, how do you feel when you have to click publish video? No, not much. You're able to detach yourself. Yeah. Again, and old me, tons. I feel like scratching and nervous and like my hands will be sweating like to the point where I'm almost about to puke. I'm like, I really hope people like this. But you know, I don't know. I think that's just part of maturing it.
当你花了好几个月的时间去制作一个视频时，我知道这对一些创作者来说可能会很有压力。你会感到多大的压力？ 发布视频时你会有什么感受呢？嗯，其实没有太大的感觉。你能够将自己与视频分开。但是我以前则不同，我会感到很紧张，手心出汗，甚至可能会想吐。我真的希望大家会喜欢这个视频。但是你知道，这也是成熟的一部分。
There's different, as I kind of created, there's different phases. And you just like, once you get over the fear that you're just going to wake up one day and be irrelevant, you know, and you just, you know, accept that like you believe in yourself and you believe in your content and that you can continue to be irrelevant. Then you don't, I don't know, you kind of, it's a little bit easier to detach yourself, I guess. And that's, it's a much healthier place to be. You can't do this for 10 years if every little thing just causes these huge emotional reactions. It's like, that's why a lot of creators go a little mentally insane. You know, you have to get out of that game because they're really mess with you.
有不同的阶段，就像是我创造的那样。一旦克服了害怕突然变得不重要的恐惧，你就要相信自己和自己的内容，相信自己可以持续受到重视。这样你就会比较容易放松，而且更健康。如果每一点小事都引起巨大的情感反应，你就不可能做这件事十年。这就是为什么很多创作者会有点精神错乱，你必须退出这个游戏，因为它确实会影响你。
We've talked about this a little bit, but how do you define and how do you suggest all this define success? I need to. So subjective. Some people, some people success is retiring them up. Later, you know, for you, for success is inspiring people and educating them and, you know, whatever, the peak in their curiosity, you know, for other people, it's just quitting their job. So you have to self reflect on what your definition of success is because I think a lot of creators kind of don't really think, don't introspect.
我们已经谈过这个话题了一点，但你怎样定义并建议所有这些定义成功呢？我需要这个。这是如此主观。有些人，有些人的成功是让他们退休。之后，你知道，对于你而言，成功是激发人们和教育他们，你知道，引导他们探究兴趣的顶峰，但对于其他人来说，就是辞职。所以你必须对自己的成功定义进行自我反思，因为我认为很多创作者并没有真正思考和内省。
Like, they kind of want to keep getting more and more subscribers kind of thing. Yeah. But subscribers is just a vanity metric, you know, it doesn't, the subscribers don't correlate to views. Sure. Or views what? Yeah, I know, but that's more, that was a direct view. That was more direct to people listening because a lot of people do really care about subscribers or even followers like on TikTok. But if you look like your view, on YouTube, very, very few percent, even a percent of your views come from the subfeed. Right? They're almost all home feeders suggested.
他们似乎想继续增加订阅者之类的东西。但是订阅者只是一种虚荣指标，你知道的，它们与观看次数并没有关联。当然。或者说，观看次数是什么呢？是的，我知道，但那是更直接地面向听众的观点。因为很多人确实关心订阅者，甚至像TikTok上的关注者一样。但是如果你看看在YouTube上，非常非常少的百分之一甚至更少的观看次数来自订阅内容。对吧？它们几乎全部来自主页推荐。
When's the last time you clicked on your subfeed to watch a video? Almost never. Yeah, maybe five years ago, it used to be a thing. It's not anymore. No one does. And it's getting harder and harder to find.
你上次点开订阅频道看视频是什么时候？几乎没怎么点过。对，可能是五年前，那时候还挺流行的。现在不行了。没人点了。而且它越来越难找了。
I subscribe to way too many channels, I think. Yeah. That's what everyone does. And you subscribe to 10 channels. They're great, but two years later, you're taste of all of them. It's like, it's a mess. And so, um, the subscribers don't really matter. Followers on TikTok don't really matter.
我觉得我订阅了太多的频道，是吧。是每个人都这样吗？你订阅了10个频道，它们很棒，但两年后你就对它们的口味都有些腻烦。这就像是一团乱麻。所以，订阅者并不真的重要。在TikTok上的粉丝们也不重要。
Um, so anyways, it really, they really are the definition. I'm a vanity metric. And, but what about views? They do. Obviously, because the people are shown up time and time again, that's what matters. Okay. So that, that's a good thing to define a success.
嗯，总之，它们确实是定义虚荣指标的东西。但是，观看次数呢？它们也是。很显然，因为人们一次又一次地出现，这才是重要的。好的，那么这是定义成功的好方法。
I just feel like, um, that too can be a problem. Because, uh, I would say, you know, if I wanted to be successful, like, as a young creator, I might start copying Mr. Beast or something like that, right? Yeah. You start trying to take shortcuts as opposed to find your, your own unique voice, right? So, like chasing views is a problem too. It feels like, or no. Um, it's as long as you detach yourself from them.
我只是觉得，嗯，这也可能是一个问题。因为，呃，我会说，你知道，如果我想成为一个成功的年轻创作者，我可能会像模仿Mr. Beast这样的人。是的。你开始尝试走捷径，而不是找到自己独特的声音，对吧？所以，追逐流量也是一个问题。感觉就像，或者不是。嗯，只要你把自己与它们分离开来。
I mean, if you're, it sounds like it feels easy. Yeah. And you just want to copy someone else and not experiment and find your own way. But, yeah. Yeah. I mean, you can't make that excuse for them. And someone just isn't coming up with the original stuff and putting in the effort. You can't just say, oh, it's because they're chasing views. We need some metric for them to chase. No, they just need to find their own way.
我是说，如果你是这样的，听起来那么容易。是的，你只想复制别人的样子，不去尝试寻找自己的方法。但是，是的。是的，你不能为他们找借口。如果有些人没有创造出原创的东西并付出努力，你不能仅仅说，哦，因为他们在追求浏览量。我们需要给他们一些指标来追求。不，他们只需要寻找自己的方法。
It just feels like unique type of content will often lead to sacrifice in the number of views in the short term. Mm-hmm. By the long term, you win. Okay. Or if you do win, you win more. I guess would be a better way of putting it.
这感觉就像独特类型的内容往往会在短期内牺牲观看量。嗯。从长远来看，你会胜利。好的。或者如果你胜利了，你会赢得更多。我想这样说更好一些。
Do you think you will IPO, Mr. Beastburger or Feastables in the next five, ten years? Beastburger Feastables? No, I kind of think they're something. Actually, you know what? I just realized this is our first time talking about those. We're like an hour and a half and that's so funny. We started talking about what my retention brain kicked in.
你认为在接下来的五到十年里，Beastburger或Feastables公司会进行IPO吗，Beastburger和Feastables公司？不，我觉得它们是特别的品牌。其实你知道吗，我刚刚意识到我们第一次谈论这些公司，我们已经聊了一个半小时，这太有趣了。我们一开始聊的是我的留存能力，这个话题让我开心。
I wonder if you have retention brain for life itself. I do. Every time I'm talking to someone, I'm like, okay. I wonder. What about loved ones? Spending time with loved ones thinking, we could be doing something much better right now. Yes. No, that is a serious problem.
我想知道你是否有对生命本身的记忆力。我有。每当我与他人交谈时，我会想：好的，我在想什么？那么，亲人们呢？和亲人们在一起的时候，想着我们可能正在做更好的事情。是的。不，这是一个严重的问题。
Well, so we'll pause the Beastburger question. Yes. But that's why my current girlfriend, which I was telling you before when we were talking about this, is she has a genuine love for learning. And that's something I have. I always feel like I need to be learning something and justify the time I'm spending. And so that's why it's such a nice trait because I feel like the time is being used optimally because whether we're watching a documentary or we're going and taking IQ tests or reading about whatever, just why modern art is the thing. I don't know, whatever weird thing we decide to do. I'm always learning and improving, so it justifies the time.
好的，所以我们暂停谈论Beastburger这个问题。没错。但这也是为什么我现在的女友，之前我们谈论这个话题时我提到的，她真正热爱学习。而这也是我所具备的。我总是觉得自己需要学习些东西，来证明我所花费的时间是值得的。因此，这也是她的优秀品质之一，因为我感觉我们所花费的时间都是得到了最优的利用，无论是看纪录片，还是去测智商，或者读关于现代艺术之类的文章，我们可能会做一些奇怪的事情，但我总是在学习和进步，这也为所花费的时间提供了证明。
So to maximize retention in your relationship, you want to spend time at that time learning as much as possible. Yeah. Which conveniently, I don't have to force, right? Or I want to be recharging. So when I do work, I can hit the ground harder and luckily, we're into a lot of the same things, which happen to be learning sometimes. It's not learning. Like, maybe watching an anime or something like that.
为了最大化关系中的留存，你要在那个时候尽可能多地学习。是的。这很方便，我不必强迫自己，对吧？或者说我想要充电。这样当我工作时，就可以更努力地投入进去。幸运的是，我们喜欢很多相同的事情，其中有些是学习。不是真正的学习，可能是看一些动漫之类的东西。
But I'm a big believer. You're either, if you, well, if you, if your goal is to be like a super successful entrepreneur, you need to either be working or you need to be doing something that decompresses and recharges you so you can work again. If your goal is to be like a really kick ass entrepreneur and obviously we're blowing this down to like a very basic thing.
但我是一个坚定的信仰者。如果你的目标是成为一个超级成功的企业家，你需要要么工作，要么做一些能够让你松弛和重新充电的事情，以便你能够再次工作。如果你的目标是成为一个真正厉害的企业家，显然我们将这个问题概括为一个非常基本的问题。
And so the, the things you're doing your down time when you're not working, if it doesn't recharge you, you're screwed. You're just a ticking time bomb waiting to implode. And so you got to like heavily recharge.
所以，当你不工作的时候，你做的那些事情，如果不能让你充电，你就惨了。你只是一个等待爆炸的定时炸弹。所以你必须要大力充电。
And like, so like watching for me an anime or whatever it is playing a board game, like that is actually kind of crucial to my success, which takes a lot of maturing to come to that conclusion because I used to be the kind of guy that wanted to work every hour of the day. And I would try to train myself to not need that stuff. And I, you know, and I almost resented like that.
就像，就像看动画片或者打桌游一样，对于我的成功来说，这实际上非常重要，需要经过很多成长才能得出这个结论，因为我曾经是那种想要每天工作每个小时的人。我曾经试图训练自己不需要这些东西。我，你知道的，我甚至有些厌恶。
I have to do these kinds of things and it would piss me off because it's not optimal. And, you know, I just really want to make content and entertain people. But as someone who's gone down that road and, you know, you just work every day for two, three months straight and, you know, every hour of the day and then you just bomb waiting to explode and lose your mind.
我必须做这些事情，但它不是最优解，真的很生气。我只是想创作内容，让人娱乐。但是作为曾经经历过这条路的人，你知道你必须每天连续工作2、3个月，每天每小时都在工作，然后你会爆炸和失去理智。
And the only real sustainable thing is to just like give yourself time to recharge in between working. So there's a kind of balance you have to find. You have to.
唯一真正可持续的事情就是要给自己充足的时间，在工作之间恢复活力。所以你必须找到一种平衡。不得不这样。
Even, and I hate it more than anyone else because I, you know, you hate not working. Yeah. Because it's just not optimal for time like it's, it's, it's, as a human, I do need to occasionally watch a mindless show and play a board game. And it took me a very long time to like come to peace with that and not, I would have like borderline panic attacks when I do it.
甚至，我比其他人更讨厌这个，因为你知道，你不喜欢不工作。是的，因为这对于时间来说并不是最优的选择，作为一个人，我偶尔需要看一些无聊的节目和玩棋盘游戏。而且我花了很长时间才能找到平衡，不会像以前那样有近乎恐慌的感觉。
Because I think that just what am I doing right now? Why am I doing this? I should be, you know, like, what if one day I have to lay off an employee because we're not doing so well? Like, how could I justify watching this, this show or whatever I'm doing right now? You know, it's like, there's a lot of things like that that go on in your head, but it's necessary.
因为我认为我现在在做什么呢？为什么我要做这个？我应该像你知道的那样，如果有一天我必须裁员，因为我们做得不太好，我怎么能证明我看这个节目或者做这个呢？你知道，这种事情在你的脑海里经常发生，但是这是必要的。
Before you return to, uh, Mr. Beastburger. Well, what is like a, since we're on the topic, what is a perfect day in the life, perfectly productive day in life, Mr. Beast look like? Oh boy.
你回到Mr. Beastburger之前，呃，那么，既然我们已经谈到了这个话题，那么Mr. Beast生命中的完美一天是什么样子的呢？哎呀。
Well, I mean, or like a stand, I mean, the perfectly productive days we filmed on main channel video. Like, because those get a hundred million of pop. I mean, it doesn't really get any better than that.
嗯，我的意思是，或者像一个支架，我是说，在主频道视频中，我们拍摄的完美工作日。因为这些视频吸引了一亿观众。我的意思是，这再也没有更好的了。
What about like the average day when you're not on the set? Yeah. And you're like, because you're running a lot of things, right? Yeah.
那么，你在没有拍摄的平常日子里是怎样的呢？是啊，因为你负责很多事情，所以有很多东西需要处理吧？是的。
So right now we have our snap print festivals. We have a restaurant chain, Beastburger. And then we basically, which we haven't even really launched any product yet, but we have the, the data company that I was showing you where we're going to roll out some tools for creators. And then we have the React channel, the gaming channel, the main channel, and then we have my charity, which also has a channel.
现在我们有 snap print 节日和 Beastburger 餐厅连锁店。还有一个数据公司，我们还没有推出任何产品，但我们将为创作者推出一些工具。此外，我们还有 React 频道、游戏频道、主频道和我的慈善机构，它们也有自己的频道。
Um, and so kind of how I've structured my life right now, uh, is whatever I have free time, we just kind of go, Hey guys, Jimmy's got an hour from 2 p.m. to 3 p.m. And it's just everyone's just like, I need this. I need this. And this sounds like I need this thing filmed or, you know, whatever the guy who runs my tick sounds like I need this tick talk film or, um, you know, Beastburger's like, I need this menu item approved. We need to talk about this marketing thing. And then we kind of just look at what everyone needs. And we're like, that one looks like the most important. We'll do that.
嗯，所以目前我安排我的生活，就是有空闲时间我就会和大家说：嘿，各位，吉米从下午两点到三点有一个小时可用。每个人都会说出他们需要的事情，例如我需要有关拍摄某个东西的事情，或者经营我的抖音账号的那个人需要有关某个抖音视频的事情，还有 Beastburger 需要有关某个菜单的批准以及讨论某个营销事项。然后我们就会根据大家需要的情况来决定哪个最重要，我们就处理那一个。
And then so it's just kind of like, you know, if I just did that for every company in a day, then that's optimal. If I just kind of like an optimal day for me would be going down the eight companies and just whatever they're like two to three biggest pain points or things to need for me. And just doing those based on priority and then trying to keep it as short as possible.
那么就像是，如果我一天就能完成每个公司的这样的工作，那就是最理想的。对我来说，最理想的一天就是花时间解决这八家公司所面临的最大问题或最需要的东西。按照优先级做这些事情，同时尽可能缩短时间。
Yeah. To just the things that you're needed on. It doesn't get more optimal. If I clear the bottlenecks or some bottlenecks for all my companies, then it's, yes, that's a perfect day. Yeah.
是的。只做需要做的事情。再也没有更优化的了。如果我为所有公司解决瓶颈问题，那当然是完美的一天。是的。
I mean, even just because you're like, you're showing me around and you're being a great and gracious host. But on top of that, you're just doing all these meetings. You basically, I felt bad at some points. I was like, oh, I just tricked them into going to meetings with me. You live my little meeting, buddy.
我的意思是，就算只是因为你在带我参观并且作为一个优秀、友好的主人，我都对你非常感激。但除此之外，你还要处理很多会议事务。有时候我会觉得有些内疚，好像我骗你跟我一起参加会议。你成了我的小伙伴出席所有的会议了。
Yeah. I mean, it was fun. It was fun to see how effectively you've delegated. You basically trust the team to do a really good job on the various things. And there's just a strong team that's able to carry the flag on all the different tasks from the from the brainstorming and the main channel to the react and so on. It's really interesting.
嗯，我的意思是，玩得很开心。看到你能有效地委派工作很有趣。你基本上信任团队在各种事情上能够做得非常好。而且，有一个强大的团队能够在各种任务上持续支持，从头脑风暴和主要渠道到反应等等。这真的很有趣。
I mean, it's really interesting when it takes to build a team like that because you very quickly build a very large team that's that's able to scale. It's just very scary because that's my first, you know, I'm 24. You know, and I think it was telling you this earlier. It's funny because six years ago, I had to raise my hand to go use the bathroom. And now I'm in charge of hundreds of people and entertain hundreds of millions of people. And so it is crazy just how quick it comes up.
我觉得，团队构建真的很有趣，因为很快就能建立一个可以扩展的庞大团队。但同时也非常让人害怕，因为这是我第一次，你知道吗，我才24岁。我之前跟你说过的，六年前，我还得举手去上洗手间。而现在，我要负责管理成百上千的员工，娱乐数亿观众。所以，这种变化来得真的好快啊。
And I wish I was a little bit older so I could have ran a couple of companies and failed a few companies in the past and like learn from those and apply those here because I know for a fact when I'm 34, I'm 24 now when I'm 34, I'll know so much more about running a business and scaling and hiring and how to lead people and better effectively communicate in all these different skill sets that will make me a better leader that that's the only thing that sucks is I just don't have those because I just haven't been through the lessons and I just have such a lucrative thing on my play right now and it just sucks that I have to learn the lessons with the lucrative thing, you know what I mean?
我真希望我能再大一点，这样我就可以经营几家公司并在过去失败几次，像学习那些并将其应用在现在。因为我知道，当我34岁时，现在我24岁，我会更懂如何经营企业、扩大规模、招聘人员、如何领导和更有效地沟通等各种技能，从而成为一个更好的领导者。唯一遗憾的是，我现在还没有掌握这些技能，因为我还没有经历过这些课程，而此时我手头有一个收益可观的机会，这很糟糕，你知道我是什么意思吗？
Yeah, because you're already have so much influence so much impact, but you have effectively scaled what lessons do you draw from that hard to effectively scale as a 24 year? Like, yeah, you know, that's something I feel like I actually could get a lot of value to young people who are doing it.
嗯，因为你已经拥有了那么多的影响力和影响力，但你已经有效地扩展了什么教训可以从那个24岁就有效地扩展吗？就像，是啊，你知道，这是我觉得我实际上可以为正在做这件事的年轻人提供很多价值的东西。
Like older people who've built five companies or whatever they do. I probably couldn't, you know, they're going to be like, oh, this is so obvious, but for younger first time business owners, you kind of just experiment to be honest and for us, like it's just a new space.
就像那些创建了五家公司或做其他事情的年长者一样。我可能做不到，他们会觉得这很明显，但对于年轻的初次创业者来说，说实话你只能进行试验，对于我们来说，这只是一个新的领域。
No one had really ever skilled up a 100 person team to build, make content on YouTube. So there wasn't no, I spent all this time like I hired one person from Disney to at one point to come in and help and obviously that was a dumb idea looking back on it, but you know, I thought, oh, they make great stuff. People want to watch and they come over here and help me build a team and you know, they build it more the traditional way and not like how it should be online.
没有人真正经历过组建一个100人团队来在YouTube上制作内容。所以我不得不花费很多时间，尝试着聘请一位迪士尼的人来协助，但回过头看，这显然是一个愚蠢的想法。我曾认为他们制作了很棒的内容，人们很想观看，所以他们来帮我建立团队，但他们按传统的方式建立，而不是在线上应该做的方式。
And so then it's like, okay, and now I'm not trying to trash people like they'll try their best, but then I tried hire this one person who does this different type of media and runs a 100 person team and then you come in here and they try to build it that way and they don't really listen to you or value or see the difference. And I tried basically for building this company with like four or five different people who worked in different veins of media and you know, every single time, they just don't get it and they don't understand my world.
所以，现在我并不是想贬低别人的努力，但是我试着雇用了一个做不同媒体并领导一个100人团队的人，然后你来到这里，他们试图用他们的方法建立，但他们并不真正听你的话或看到你的价值或差异。我曾试着和四五个从事不同媒体领域的人共同建立这个公司，但每一次，他们都不明白我的世界。
And the eventual solution was just like draw up my sleeves and doing myself, you know, with like James, very hit man and just like no one's ever done this and like no one's going to just give us a golden carrot and tell us how to build this company. We got to figure it the fuck out ourselves. And you have to build up people from scratch then. Yeah, exactly.
最终的解决方案就像是卷起衣袖自己动手，你懂的，就像詹姆斯那样，非常厉害，就像没有人曾经做过这样的事情，也没有人会给我们一个黄金胡萝卜，告诉我们如何建设这个公司。我们必须自己琢磨出来。然后你就得从零开始培养人才了。是的，确实如此。
All the stuff I was talking about earlier and all the lessons I learned along the way. And so for me, that was a big part of like stop trying to have someone build this company for me and just do it myself because it's scary. I guess my whole life studying YouTube videos of our reality, not business building, but fucking, I was like, I guess we just got to do it ourselves. And that's where things really started to click and we got the exponential growth.
之前我谈论的所有东西和我一路走来学到的所有经验教训。所以, 对于我来说, 这是停止尝试让其他人为我建立这个公司的一大部分, 而是自己去做, 因为这太可怕了。我想我的整个生活都在研究YouTube视频, 观察现实生活, 而不是经营业务, 但我们只能自己来做了。那时候, 事情真正开始发生起来, 我们得到了指数增长。
We started getting the right people and training them the right way and you know, just throwing conventional stuff out the door and focusing on what's actually practical for YouTube, which is just completely different than traditional media. So you train people and then those people train people and so on.
我们开始挑选合适的人才，并以适当的方式进行培训。我们摒弃了传统的方式，专注于YouTube实际需要的东西，因为那跟传统媒体截然不同。我们培训人才，然后这些人才会去培训下一批人，日积月累。
Yeah, I mean, it's just even like, you know, how you do the lighting on sets or like how you do the audio or, you know, not writing scripts. So, you know, we're just not as efficient with our filming. Like sometimes I have to have 30 cameras running. Why? Because it's not scripted. I don't know what Chris is going to do. And we started filming. He might run over there, but guess what? We got to have a plan because there's only one shot. I can't, you know, tell him not to do that.
是的，我的意思是，就像你在拍摄中如何处理照明或音频，又或者不写剧本。因此，我们的拍摄效率就不是很高。有时候我必须同时开30台相机。为什么？因为没有剧本。我不知道克里斯会干什么。我们开始拍摄，他可能会跑到那里，但是我们必须要有一个计划，因为只有一次机会。我不能告诉他不这么做。
Yeah, that's the shooting, but then there's also the editing. Yeah, and then the editing as well and not having guard rails and kind of, you know, at the end of the day, it's whatever I want the video, their job is to make a video that they think all like because it's my channel. But, you know, you can achieve that kind of however. And so it's just everything's just different, you know, it's much more, I guess, like a startup as opposed to,
是的，那是拍摄，但之后还有编辑。是的，还有编辑，而且没有护栏，你知道的，在最后，无论我想要的视频是什么，他们的工作就是制作一个他们认为大家都喜欢的视频，因为这是我的频道。但是，你知道的，你可以以各种方式实现这种目标。所以，一切都是不同的，你知道的，更像一个初创公司，而不是...
Are you often surprised like with the result? Like you think a certain, like we watched a video today, those really nice, those different than you would have potentially edited it. Yeah, are you sometimes surprised by like a decision that it makes? It's like, okay, that's not the way I would have done it, but it's actually this is a cool idea. Yeah, of course. Yeah.
你会经常像得到一个结果时那样感到惊讶吗？比如说我们今天看了一个视频，就像那些特别好看的视频，它可能被编辑成了不同的样子。你有时会惊讶于一个决定吗？就像它说的那样，这不是我会做的方式，但实际上这是一个很酷的想法。是的，当然。
The thing, my biggest fear is I don't want to get trapped in like a bubble of, you know, because we are getting a hundred million views of video on the main channel. Like, about I don't want to get in this feedback loop of just, my ideas are great or, I can not feedback loop, but stop learning and improving because it is easy sometimes to be like, what we're doing is working. We need to just keep doing it.
我最担心的是，我不想被困在像气泡一样的环境里，因为我们的主频道已经有一亿的观看量。我不想陷入这种反馈循环中，只是认为我的想法很棒，或者停止学习和进步，因为有时候太容易认为我们做的事情很有效果，需要继续这样做。
I want to keep learning and trying new things. And I guess one way I would put it is like, you don't, when you're on a, a come up or you're growing, you don't want to test new things once you start to plateau or have a downtrend because if you're like, you know, you're skyrocketing, right, you're up, up, up, and then you level off and you start to go down and you're like, oh, this isn't working. Let's start experimenting.
我想持续学习和尝试新事物。我觉得可以用一种方式来表达，就是当你正在取得进步或成长时，你不想在达到顶峰或出现下降趋势时测试新事物，因为如果你一路飙升，然后水平线上升高，开始下降，你就会想：“这行不通。让我们开始尝试一些新东西。”
Well, if you have a bad experiment, now you're in like a tailspin and you're nose diving and you have one more bad experiment, you're like screwed. Kind of, I'm oversimplifying. You want to test things while you're still growing to keep the growing from happening.
嗯，如果你的实验不顺利，那么你现在就像是失控旋转，向下俯冲，又再来一次不顺利的实验，你就完了。这只是我过于简单化的描述。你要在你还在成长的时候测试东西，保持成长的势头不断下去。
Because once you like have, you know, again, very oversimplifying that like, you know, kind of level off, you do a couple of tests that go wrong and my, you're like screwed. You know, I mean, you're already out the door. Now you're just confirming that you're out the door and online entertainment. So that's kind of how I see it.
因为一旦你得到了喜爱，你知道，再次简化的那种喜欢，你做一些测试出了问题，你就完了。你知道，我的意思是，你已经失败了。现在你只是证实了你在线娱乐行业已经失败了。这就是我看到的情况。
So I think it's very imperative that you're constantly always experimenting and trying things, even if you're getting crazy, unheard of growth.
所以我认为不断尝试和试验是至关重要的，即使你已经获得了不可思议的增长。
And so that outside of the thing that brought you to the dance, you just dived right into Mr. Beastburger and Feastables. There's a whole other industry. Like what was that like?
所以除了让你来跳舞的事情以外，你直接深入到了Mr. Beastburger和Feastables中。这是另一个完全不同的行业。那感觉怎么样呢？
Well, so Beastburger, we kind of, it's supposed to be like just a pop up. We just partnered with someone who had 300 restaurants and we're just like, you know, let's just sell Beastburgers for a day or two. Let's see what happens. We didn't really think it would be as big as it was.
嗯，所以Beastburger是我们公司的一项活动，本来只是个临时出现的摊位。后来我们和一家拥有300家餐厅的公司合作了，然后就决定卖Beastburger一个或两个日子，看看效果如何。我们当初并没有想到它会这么受欢迎，真是出乎意料啊。
But those first, like that first day, you know, we do six figures and sales and they all sell out and they're running to local walmart. They can't keep up with the demand. And it's like, okay, well, maybe let's just leave it open a week, whatever. And we're just doing crazy revenue.
但那些最初的，就像那第一天，我们做了六位数字的销售，他们全部卖光了，当时还跑到当地的沃尔玛超市都供不应求。所以我们就决定把它放开一周，随便卖卖。我们的收益惊人。
And it's like, okay, well, let's add some more restaurants and let's just leave them open for a month. And we're just still doing six figures a day. And it kind of just went from this thing that was, I don't know, it wasn't really, I didn't really plan on running a restaurant chain. But here I am.
好的，就像这样，我们可以再增加一些餐厅，然后让它们开放一个月。我们每天仍然能赚六位数。这种情况似乎就是从一件我不知道的事情逐渐演变成了我要经营一个连锁食品店的事情。
But didn't that in some sense also open your mind to something like Feastables?
但是在某种意义上，这难道不也让你的思维更开放，进而接受类似Feastables的想法吗？
Feastables something I've always wanted to do. Because I think just in general, American snacks are just full of so much horrible ingredients to be honest. And they're not, I don't know. I feel like they're also just hasn't been any innovation in American snacks in quite a while. And so that's just something I've always been pretty passionate about.
"Feastables"是我一直想做的事情。因为我觉得一般来说，美国的零食实在是充满了很多可怕的成分。而且它们也不是...我不知道。我感觉美国的零食创新已经有一段时间没有了。所以这是我一直非常热衷的事情。
The thing, we built that from scratch. So we hired the CEO and built a team around them and we spent probably over two and a half years before we even launched. Just like building the right team, figuring things out and making sure it was actually ran the way I wanted. Which Feastables has just been crushing.
我们从零开始建造了这个东西。所以我们雇了首席执行官，并围绕他们组建了一个团队，我们在推出之前花费了超过两年半的时间。就像建立正确的团队，弄清楚事情，并确保它按照我想要的方式运营一样。Feastables一直表现出色。
It's very interesting. This is something I've never talked about publicly, but having products in retail, it's like before Feastables everything I had done was online. So if you wanted to, you know, anything from the quote, quote, piece brand, you'd have to buy it online and ship it to you. But Feastables now that, you know, because it's our first product, Chocobars, we started putting that in retail locations.
这很有趣。我从来没有在公开场合谈论过这件事，但是在零售产品方面，除了Feastables我之前做的一切都是在线上的。所以，如果您想从“片品牌”购买任何东西，您必须在线上购买并把它邮寄给您自己。但是随着我们的第一个产品Chocobars的问世，我们现在已经开始在零售店铺销售它了。
So like, for example, Walmart, it's crazy. Like it's just, it doesn't make sense. Now, if you're, which I guess it does for, because we get a hundred million views of video. So a lot of people know us. If I go stand in Walmart, those people recognize me and ask for photos. Like if I stood there online, I could take 150 photos today in Walmart or 200, whatever it is.
就像，拿沃尔玛举个例子，太疯狂了。就好像它没有道理。现在，我猜对于我们来说就有道理，因为我们的视频观看次数超过了一亿。所以很多人都知道我们。如果我在沃尔玛站着，那些人会认出我并要求合照。就好像如果我在那里排队，我今天可以在沃尔玛拍150张照片或200张，无论是多少。
So obviously it makes sense. Those people go Feastables. But then you just multiply that by every Walmart in America. And it just gets so crazy. And I didn't think we'd be doing the kind of revenue we are. And we're about to launch in some other, I don't know if I'm allowed to say it. But other big retail locations and convenience stores and like by the end of next year, we could be in like 40, 50,000 locations. And the numbers just don't make sense.
所以很明显很有道理。那些人会到Feastables去。但是当你考虑到每一个美国的沃尔玛，就会变得太疯狂了。我没想到我们能够获得这么多的收入。而且我们即将在一些其他零售店和便利店推出，我不知道我是否被允许说。但是到明年年底，我们可能会进入像40, 50,000个地点，这个数字简直不可思议。
So, you know, what are some interesting challenges about scaling there that surprised you?
那么，你知道，在扩展方面的一些有趣的挑战让你感到惊讶的是什么呢？
The biggest problem, which I didn't think would be what's just keeping the shelves and Walmart stock to be honest. Like it, it was a supply. It was a supply chain. It was brutal.
我没想到最大的问题居然是商品供应的问题，比如说 Walmart 货架缺货。这是一个供应链的问题，非常严峻。
Well, even then sometimes like, you know, you get them the stuff and there, like it takes them like a day or two to put it out in that specific location. And I had to stop promoting it because every time I'd mention it, like 40% of people would just be like, it's not there. It's not in Walmart or I can't buy it.
嗯，有些时候，你知道的，即使你给他们东西，他们也需要一两天的时间才会把它放到特定的位置。我不得不停止宣传，因为每次提到它时，大约有40%的人会说，“它不在那里。它不在沃尔玛或我无法购买。”
And so there was like a 3-V-ish month period where I just didn't promote Feastables because I was scared that someone would go buy it. And it's just not there. And so like, it took us a very long time to catch up to the demand. And also, you know, it's not like we have unlimited money. So I, but now we're relatively caught up in keeping up, but it's going to be interesting because now this year in 2023, we're going to basically, you know, 10X, they might have locations to rent.
所以，有大约三个月时间，我不敢推广 Feastables，因为我害怕有人会去买它，但它根本不存在。所以，我们花了很长时间才满足了需求。而且，你知道的，我们不是没有无限的钱。但现在我们已经相对赶上和跟上了，但是今年2023年将会很有趣，因为我们将扩张十倍，可能会有地点可以租用。
So we're, and we're going to try to launch new products. So we're in for an interesting ride. But yeah, I just hate, I hate when I tell people, you know, like, hey, go try this product. And then they go in there with a Walmart and eventually other places and it's not there. It's just so brutal.
所以我们现在要试着推出新产品，这会是一段很有趣的旅程。但是，我就是很讨厌，我很讨厌当我告诉别人说，你知道的，嘿，试试这个产品吧。然后他们去沃尔玛和其他地方找，结果发现没有。这太残酷了。
You know, they made that whole journey out there and they can get it. And so that's really it. Besides that, that's, it's been doing way better than I ever thought.
你知道吗，他们一路走过来，终于得到了。所以说，就是这样。除此之外，它的表现比我想象的要好很多。
You've talked a couple of places about maybe doing mobile games or computer games in the future. Yeah. Is that something you're still considering? Yes.
你有在几个场合谈到未来可能会制作手机游戏或电脑游戏。 是的，你还在考虑吗？ 是的。
Because, you know, do you normally talk with people as much as we talk before? Is that at? No. No, that was the front. We spent all day today. I just look at my head. Everything you asked me is something we already talked about. Not really. Well, no, no, everything. I take it back. But sorry, the last two questions, yes.
因为你知道，你通常和人们交流的次数和我们之前交流的频率一样吗？是吗？不是。不是，那是前面的事情。我们今天整天都在聊天。我只是在回想我们已经谈过的所有事情。不完全是。好吧，不，所有的事情。我收回了。但是很抱歉，最后两个问题是对的。
And so it's just funny because what? No, I tried. So there's a different style of asking those questions because I, I on purpose didn't dig further. I could tell. Yeah. So I could tell you, okay, this is by the way, okay. All right. This is the first time I've ever talked to somebody as much as I did with you. So, beforehand. Yeah. On the same day. Not even six days together. We're 10 and only three hours one hour. Yeah. Yeah. Literally, it's funny.
所以这很有趣是因为什么？不，我试过了。所以，有一种不同的方式来询问那些问题，因为我故意没有深入挖掘。我能感觉出来。是的。所以我可以告诉你，好的，顺便说一下，这是我第一次像我跟你聊了那么多一样跟别人聊天。所以，在事前。是的。在同一天。甚至没有六天在一起。我们只有十小时，其中三个小时。是的。真的，很有趣。
This is a hilarious and awesome social experiment. I picked them up from a hotel and I just like harassed them all day to hang out with me. And then here we are now. I love it. I was secretly recording the whole time. Just seeing them. I'm just kidding. Anyway, so what was the question? The Bobbock.
这是一个非常搞笑和棒极了的社交实验。我在酒店接他们，然后整天不断骚扰他们来和我一起玩。现在我们就在这里了，我喜欢这一切。我一直在秘密录音，看着他们玩乐。开玩笑的，总之，问题是什么来着？鲍伯克？
Yeah. The interesting thing is with Beast Burger and Feastables that there's physical goods as opposed to like making mobile games or PC game, whichever one we end up doing, which is software. And I actually have a giant international audience. Like, most of my audience is obviously outside of America.
是的。有趣的是，与制作手机游戏或PC游戏不同，Beast Burger和Feastables是实体商品。实际上，我有着庞大的国际观众。我的观众大部分显然都不在美国。
And so the problem we're running into is it just takes time to build up the supply chain and get festivals in Southeast Asia, get festivals in India, get festivals in Brazil, in Mexico and all these other places where we have giant pockets of our audience. And same thing with Beast Burger. It's just going to take probably years, unless we partner with someone who already has a distribution, which we're figuring out.
我们遇到的问题是需要时间来建立供应链并在东南亚、印度、巴西、墨西哥等地建立节日，我们在这些地方有大量的受众。比如Beast Burger，除非我们和已经拥有分销的伙伴合作，否则可能要几年才能取得成功，我们正在寻找合作伙伴。
But the beauty of software is I can make a hypothetical game or whatever we end up doing. All my fans can use it tomorrow. The day I mention it.
软件的美妙之处在于我可以制作一个假想游戏或者我们最终想要做的任何事情。我的所有粉丝明天就可以使用它。只要我一提到它的那一天。
And so if I promote something in a video to a hundred million people and it's like a, you know, basically like a game, they can all download it. So they're, you know, but if I promote a festival's bar, right now it's only in America because we're struggling just to keep up with the American demand. We haven't even gotten the chance to go outside America. So I alienate a majority of my audience and it feels sort of shitty to just, you know, mention something that most of them can't buy. But on the flip side, you can't just spawn this crazy infrastructure and just have tens of millions of bars and all your products in every single store across the world before you promote it.
如果我在视频中为一百万人推广某个东西，比如游戏，他们都可以下载。但如果我推广一个节日的酒吧，现在只在美国，因为我们正在努力跟上美国的需求，我们甚至还没有机会走出美国。这样我就让大部分观众感到被排斥，而只是提到大部分人无法购买的东西感觉有点糟糕。但反过来，你也不能创造这种疯狂的基础设施，并在世界各地的每个商店里都销售你的产品，然后再做推广。
So you can't put the egg before the chicken. And so it's like that's, that's what I'm excited about. I want to get into less physical stuff and more stuff that everyone out is can actually use. This is the thought process. Especially if there's a social element of the gaming too, because it's not unlike festivals, like that's a product you consume. You missed it.
你不能把鸡蛋放在鸡之前。所以我很兴奋，我想尝试一些非常实用的东西，而不是只是肉体上的活动。这就是我的思考过程。特别是如果游戏还有社交元素的话，就像节日一样，这是你可以享用的产品。你错过了就没有了。
When you're sending it for this, we were doing some basically just laying out everything that we're planning for. So our interfaces were, we're going to start hiring the team to build it and we're kind of just laying out the game. And I was actually really curious to get your thoughts, but I can't say it because whatever I say, someone's just going to take it and run with it. But you're a pretty good idea.
当你发送这个东西时，我们只是在布置我们计划的一切。我们的界面，我们要开始招聘团队来构建它，我们只是在规划游戏。我真的很想知道你的想法，但我不能说，因为无论我说什么，总会有人把它拿去跑。但你的想法真的很好。
About the kind of games you're thinking about. Yeah, I mean, I can imagine we also talked a little bit about it. It's super awesome. It's not like good what I did. So much good talks.
关于你在想的那种游戏。是的，我的意思是，我可以想象我们也稍微谈论了一下。这太棒了。我所做的并不是很好，但有很多好话题。
All right. The juicy talks have a new, she's like, I gotta go set up. Well, you know, I already heard a lot of awesome stuff. I mean, but that is a different kind of team you need to hire. Is that a little, never acting like going into a new field and trying to a little bit, but then I remember stuff like Steve Jobs didn't know how to code, right? And you know, he just knew what a good product was. And I feel like that's the one who wasted so much of his life playing video games. I have a good sense of it. And that might be ignorance.
好的，多汁的谈话有了新变化，她说：“我得去组织一下了。”不过你知道，我已经听到了很多很棒的东西。但这需要雇佣一种不同类型的团队。对于像我这样的人来说，进入新领域并尝试一下可能有点吓人，但是我想起像史蒂夫·乔布斯那样的人，并不懂怎么编程，但是他知道一个优秀的产品是什么样的。而我，花了很多时间玩游戏，虽然可能有所无知，但我对此有一种好的感觉。
Well, that's really important, right? It's not about coding is about what makes for a good game. Exactly. And again, that might genuinely be ignorance. And maybe I end up, you know, getting binned up because of what I'm saying now. But I think just like with YouTube, I just want to obsess over making a great product and things that I think my audience will love. And I think as long as I keep that as my North Star, I'll do well.
嗯，这真的很重要，对吧？它不是关于编码而是关于什么能做出一款好游戏。没错。话虽如此，也许这是真的无知。也许我现在会因为我说这些话而被抛弃。但我认为就像在YouTube上一样，我只想痴迷于制作一款伟大的产品和我认为我的观众会喜欢的东西。我认为只要我保持这个目标，我会做得很好。
What is the path to being worth 100 billion look like? It doesn't path to being worth 100 billion look like. I don't know. Okay, let me just pause. You're 24 and there's so much awesome scaling, so many great ideas. Do you think about different trajectories with those possible trajectories might look like?
“成为价值1000亿美元的人的道路是什么样子？它看起来不像是一条明显的路。我不知道。” “好的，让我暂停一下。你现在24岁，有很多伟大的想法和可操作的方案。你是否考虑过不同的发展轨迹，这些轨迹可能是什么样子？”
Yeah. I mean, if the goal was to just be worth 100 billion dollars, yes. And my goal, I'm a broken record. It's to make the best video possible because I know whatever else I want will come obviously to the videos, the foundation. Yeah, exactly. So to path to 100 billion dollars is keeping 100 million views of video, you know what I mean? But or more or yeah, or more. Exactly. If we can keep growing.
是的。我的意思是，如果目标只是价值1000亿美元，是的。而我的目标，我一直说了很多遍，就是制作最好的视频，因为我知道其他我想要的东西显然会随着视频的发展而到来。对，完全正确。所以通向1000亿美元的路径就是保持1亿次视频观看，你知道我的意思吧？或更多或者说，是的更多。完全正确。如果我们能不断发展壮大。
But you know, if we can keep feasible growing, right? And we eventually spend international and one day we're in 100,000 retail locations and we're selling the same amount of skews per unit per skews like we're currently doing. I mean, that would crush. And then obviously ideally one day we open up hundreds of beast burgers, we get it where we turn out, you know, like super sell a couple hit games. I don't want to make dozens or hundreds of games. I just want to make games that are just great. And you know, we rarely drop them what we do. They're bangers. And just, you know, whatever other stuff we end up doing, all that combined.
你知道的，如果我们能保持可行的增长，对吧？最终，我们会走向国际，有一天我们会在10万个零售地点销售与目前相同数量的SKU。我是说，那将是一场压倒性的胜利。而且，理想情况下，有一天我们能开设数百个“巨兽汉堡”店，让它们像超级畅销的几款游戏一样风靡市面。我不想制作数十个或数百个游戏，我只想制作一些真正伟大的游戏。你知道的，我们很少发布游戏，但我们做到了！所有这些结合在一起，还有其他我们会做的任何事情。
I mean, it's just interesting because like what's a show that's pooled 100 million views per episode basically like we're doing. Like you know, I mean, like the Super Bowl gets praised because they get 100 million viewers. But I can't think of a show. Maybe in reruns or something. But it's also a show that has has a singular kind of figure. Yeah, you can now use this like I don't have a network tell me what to do. I don't have anyone like I can do whatever one. So it's a very interesting position because I put out content and 100 million people show up. And then I also have a gaming channel and I put out content and 15 million people show up. And I actually don't have to put out content and 10 million people show up and have a tick dog and I put out content and on average 20 million people show up. And like, and I so as long as I can keep that going and then we build these businesses, it's like it's honestly pretty scary to see what will happen, you know, over the years because festivals launched, you know, last year, 2022. So it's a relatively new thing and Beastware, we just started scaling up the physical side. And we haven't obviously even launched any mobile games yet. So think about the antithesis of it.
我是说，这真的很有趣，因为就像一个节目每集获得1亿观众，就像我们正在做的一样。就像你知道的，就像超级碗因为他们获得1亿观众而受到赞扬一样。但我想不出有哪个节目能做到这点。也许是重播节目之类的吧。但它也是一个具有独特形象的节目。是的，你现在可以使用这个，我不需要有人告诉我该做什么。我可以做任何事情。所以这是一个非常有趣的位置，因为我发布内容，1亿人会来。然后我还有一个游戏频道，发布内容会有1500万人出现。实际上，我不需要发布内容，也会有1000万人出现，我还有一个小狗账号，平均每次发布内容有2000万人出现。就像，我只要能保持这种状态，然后我们建立这些企业，就会非常可怕看到未来几年会发生什么，因为节日是在2022年推出的一个相对新的项目，而我们刚刚开始扩大实体方面的业务。我们还没有推出任何移动游戏。想想这个的反面。
I don't see a world where my YouTube channels are relevant in the next couple of years. I just this is what I live for. And so if I can keep that going and then really start to expand these businesses that levered off of it, then yeah, I mean, hopefully there's the day one where I can give away a billion dollars in a video, honestly. Yeah, that would be one hell of a video.
我不认为未来几年内我的YouTube频道还有什么用处，但这正是我生活的目的。如果我能继续保持下去，并真正开始扩展这些与它相关的业务，那么，希望有一天我能在视频中捐出十亿美元。是啊，那将是一个非常震撼的视频。
Let me ask you the ridiculous question since you went from being broke to being rich. Although you keep spending all your money, does money buy happiness? How has money changed sort of your content and your happiness in life?
既然你从一贫如洗变得富有，让我问你一个可笑的问题。虽然你一直在花钱，但金钱能买到快乐吗？钱怎样改变了你生活中的满足感和幸福感呢？
It's money by happiness. No, not. I mean, to a point, yes, once you can take care of your health, you can take care of like any immediate dangers and you can take care of your family relatively, no, it doesn't. But those things do. When I first came into money, one of the first things I did was retire my mom and that probably tons of happiness. You know what I mean? And if my brother had a medical emergency and we couldn't afford it and I made money to afford it, that would bring tons of happiness. So once you take care of those basic necessities, so we'll say make over high-pethically a million dollars, no, it really does.
这句话的意思是：钱不能买幸福。不，其实不完全是这样。在一定程度上，当你可以照顾好自己的健康，解决任何紧急危险和相对地照顾好家人时，钱确实不是幸福的保证。但是，这些事情确实会让人幸福。当我第一次有了钱时，我做的第一件事就是让我妈妈退休了，这可能带来了很多幸福。你知道我想说什么吧？如果我的兄弟有医疗急救需要而我们却没有足够的钱，我挣钱用来支付这些费用会让我们很幸福。所以说，在满足了这些基本需求之后，我们可以说当收入在高于100万美元时，钱确实能买到幸福。
Adding an extra zero, going from 10 million to 100 million or whatever it is, makes no difference. So you're giving that or just fearless and spending the money? Yeah. Well, let me reframe. I mean, I don't know if you're for some people, if you really, I don't know, you spent your whole life obsessing over cars, it probably would bring you a little bit of joy to buy a nice Lamborghini. I'm coming more from the frame of mind of an entrepreneur, someone who's really obsessed with business building. For me and a lot of my friends and people I hang around, what brings us happiness is winning and building companies and changing the world. Like, that is fun. It's a complex problem you can wake up every day and it gives you something to obsess over and devote your life to where it's just having money doesn't, you know?
加一个零，从一千万到一亿或者其他多少，都无所谓。所以你是在毫不畏惧地花钱？是的。好吧，让我换一种方式来表达。我是说，对于有些人来说，如果你一直痴迷于汽车，购买一辆漂亮的兰博基尼可能会带给你一点快乐。但我更多地是从企业家的角度来看待这个问题，那些真正痴迷于企业建设的人。对于我和我周围的很多朋友来说，带给我们快乐的是赢得比赛，建立公司和改变世界。那是有趣的事情。这是一个复杂的问题，你可以每天都醒来思考它，把你的生命投入其中，而仅有钱财并不足以实现这一点。
Well, one interesting question I have for you psychologically. So because you have become wealthy and because you give, like, part of your work is giving away a lot of money, do you find it hard to find people you can trust? The question. Do people see you basically as a source of money as opposed to another human being?
那么，我有一个有趣的心理学问题要问你。因为你变得富有了，并且你的一部分工作是捐赠很多钱，你是否发现很难找到信任的人？这个问题是，人们是否基本上把你看作金钱来源而不是另一个人类？
It's weird because you would think yes, but I feel like I also know the right places to look. But yeah, if I just walked into Target and tried to make friends with 10 random people, of course, you got to, so you can kind of sense, oh yeah, you can sense the right thing and so hardly. Yeah, it's so obvious. So I don't even want to go into descriptions.
这很奇怪，因为你会认为我是，但我感觉我也知道去找对的地方。但是，如果我只是走进目标店，试图和10个随机人成为朋友，当然，你得这样做，所以你可以有点感觉，哦，是的，你可以感觉到对的事情，很难。是的，很明显。所以我甚至不想做出描述。
But honestly, a lot of my friends are like Chandler. I played Little League with him and Tyler, the guy, I mean, I went to school with him. Chris, he was my first subscriber. Carl was here after we got big, but whatever. He's friends with the boys and it is a lot of my closer friends, even like my YouTube friends, I knew before I was big. So maybe there is some merit to that. Maybe it is. I don't know. I've never really put too much thought into it. Maybe there's a reason I hang around a lot of these people I knew before I got big because it's much easier. And they help you keep like your radar sharp of who can and can't be trusted because you know, you can trust them.
说实话，我很多朋友都像钱德勒一样。我和他以及泰勒一起打过小联盟棒球，他是那个我在学校认识的人。克里斯是我的第一个订阅者。卡尔在我们变得很出名之后才加入的，但无论如何，他和这些小伙子都很友好，包括我的YouTube朋友，我在变得出名之前就认识了他们。所以也许这样做有一定的价值。我不知道，我从来没有太多思考过这个问题。也许我和很多我变得出名之前就认识的人在一起是因为这样更容易。他们帮助你保持警觉，知道谁可以信任，因为你知道你可以信任他们。
It's difficult and you become richer and richer and more powerful. Well, one thing you'll also find when you get rich, and I even richer but more faint. One thing I thought is, as I climbed this ladder of YouTube and got bigger, I thought there would be tons of people like me.
这是很困难的，你会变得越来越富有和更有权力。嗯，当你变得富有时，你还会发现一件事情，我变得更富有了但却更暗淡。我认为有一件事，就是当我攀登这个YouTube的阶梯，变得越来越成功，我以为会有许多像我一样的人。
People, that take the kamikaze approach to building a business. You just throw all your money in it. You throw all your time. You throw all your energy. You throw everything. You're just like, fuck it. It's this arm dead. I thought there would be hundreds of me. And there isn't. I mean, there's like maybe one or two. And I talk to those motherfuckers every single day. I stick and tie to talk to them, but I love them.
那些采用神风式经营方式的人，就是把所有的钱、时间、精力和一切都投入其中，无所顾虑地付诸一炬。他们就像是破罐子破摔。我原以为和我一样的人会有很多，但事实上只有一两个。我每天都和他们交流，虽然很紧张，但我很喜欢他们。
But it's just so interesting because like every level I got out, I get a million subscribers. I'm like, all right. Where's all these guys and the million subscribers that are fucking psychopaths? And then you know, you know, they're like people become conservative as they get, they get more. Especially as they get bigger. Yeah. And you know, 20 million subscribers, 30. It's like every step of the way. It's like, I just got more and more lonely to be honest.
但这很有趣，因为每次我通过一个水平，我就会获得一百万的订阅者。我感觉很好。这些百万订阅者都是些疯子吗？然后你知道，人们在成长和成名后变得越来越保守，尤其是当他们变得更大。对的，每到达一个新高度，我感觉更加孤独，说实话。
But you, you know, it sounds cliche and you hear that kind of shit in movies and you're like, yeah, that's not how it works. But it is like there's, there's just not many people that just want to give up everything. Go all in and then obsess over making the greatest goddamn videos every single day of their life. Like they're really hard to find and be able to sacrifice everything for that video. Yeah. Like basically you put all the money right back in. Yeah. Or the people doing it. They're on just a small scale. And if I talk to them, it's just 99.9% of the time I'm teaching them things. It's like, so it's lonely because there's not too many people, especially in the creative space that is crazy as you.
你知道嘛，这听起来很老套，电影里也听到过这种废话，你会想，那不是真的。但实际上，真的没有很多人愿意放弃一切，全力以赴，并且每天都痴迷于制作最棒的视频。他们真的很难找到，并且要为那个视频牺牲一切。是的，基本上你把钱都放回去了。或者那些在做的人，他们只是在小规模上做。如果我和他们交谈，99.9%的时间我都在教他们东西。所以这很孤独，因为没有太多人，特别是在创意领域里像你这样疯狂的人。
Yeah, it is 100%. It's so, it's not what I was expecting. I was expecting there would be a lot of people like me. But well, I guess the guy we talked to a lot more because a bit like you in that sense. Yeah, just in a different domain. Yeah, exactly.
是的，是100%准确的。这不是我预期的那样，我原以为会有很多像我一样的人。但是好吧，我猜我们跟那位我们谈了很多的人因为在这方面有点像你，所以他更加吸引我们。是的，只是在不同的领域。没错。
Just willingness to put it all back in. And that's why I found right now a lot of the people are related to don't even make you two videos. So just like I'm viewing more and more away from fellow content creators and more to just, you know, I'm just looking for those other people who just share a little bit of it. So I don't feel so fucking crazy all the time. Like, you know what I mean? And like people I feel normal around. They tend to just be doing the randomest things, but you know, loving it.
只是愿意把它们重新放回去。这就是为什么我发现，现在许多和我有关系的人甚至不会给我拍两个视频。所以，就像我越来越远离其他的内容创作者，更多地寻找那些愿意分享一点点的人。这样我就不会一直感到疯狂。我想说的是，那些人让我感到正常。他们往往做着最随意的事情，但是却很喜欢。
Well, I think that's really inspiring. It's, it's like the Bukowski line, find what you love and let it kill you is really put everything. Put everything into the thing you love that's like the way to really create special stuff, but it's also the way to live out the life. You have to be careful given this advice because they're like, they're like bodybuilders. So it'll be like, just go to the gym, be disciplined. I'm disciplined. Go to gym.
嗯，我觉得这真的很鼓舞人心。这就像布科夫斯基所说的一句话，找到你所爱的事物并让它杀死你，这真的是把一切都投入到其中了。把一切都献给你所爱的事物，这是创造特别的东西的真正方式，但也是生活的方式。听从这个建议需要很小心，就像举重运动员一样。所以，就像去健身房一样，要有纪律性。我很有纪律性。去健身房。
But I would argue for those people, it's like, it's not even disciplined. They just enjoy weightlifting, right? Because there are people who are jacked, but they don't make much money or run a business. Right? If they were that discipline, they would, they would be hitting every area of their life. They just really like business. And there's people like me who just to an extreme level love building companies. Right?
但是我会认为对于这些人来说，这根本就不算是纪律。他们只是享受举重的过程，不是吗？因为有些人的身体非常壮实，但并没有赚很多钱或经营生意。对吧？如果他们真的很有纪律，他们会在生活的各个方面都很出色。他们只是真的喜欢生意。而对于像我这样的人来说，我非常热爱创业，甚至到了极致的程度。对吧？
It's not even disciplined for me. It's just in my blood. It's what I wake up. I don't think about it. I don't push myself. I don't need to watch a fucking motivational video to go work. I just do it. It's programmed in me at this point. And I couldn't imagine a world where I don't wake up and do it every day.
这对我来说甚至不需要纪律。这是我天生的。这是我醒来的原因。我不想太多。我不需要推动自己。我不需要观看那些激励视频去工作。我只是去做了。在这个时刻，这已经变成我的习惯。我无法想象一个没有每天醒来工作的世界。
But I think that a little bit of it is genetics and just how your hardwired. Not that it can't be trained or taught and not that, you know, and obviously the friend group you're in influences these things and over time, I think, can change it.
但是我认为一部分是基因和你的天性决定的。这并不意味着不能通过训练或教育来改变，也不是说你的朋友圈子不会影响这些事情，随着时间的推移，我认为这些事情是可以改变的。
Someone's just not going to be able to flip a switch and then just start doing a kamikaze approach to building a business. Just like a lot of people try to flip a switch and start bodybuilding and quit majority of the time. You know, it's just not innate to them. I think a lot of us have the capacity to do that in some domain. Yeah. I think if you went about it strategically, if you surrounded yourself with fellow like minded people and, you know, slowly over time switched it, but if you just try to like hard core, do it. You're just going to lose your mind.
有些人就是无法像按下开关一样开始采用特别殉葬做法建立生意。就像很多人试图按下开关开始练健身然后大多数时候都放弃了一样。你知道，这并不是他们天生就具备的技能。我觉得我们很多人在某个领域都有能力去做到这一点。是的。我认为如果你有策略性的去做这件事情，如果你能够让自己处于志同道合的人中间，而且，你需要花费时间去慢慢地切换，但是如果你试图去强行做到，你只会失去理智。
Do you ever worry about your mental health? Did you take step to protect it to, uh, yeah, to like for the long run to make sure you have the mental strength to go on? Yes. Weirdly enough, the best thing for my mental health was giving into my innate nature to work. Any, the most depressed I get is when I try to restrict it and like, I don't work weekend, so I don't work this day. What's best for me is just to work when I feel like working and then just not work when I don't like and just have no constraints because there are just some nights where I don't want to sleep and whatever reason I feel compelled to go all night, whatever. Like, just do it.
你有没有担心自己的心理健康？你有没有采取措施来保护它，为了长远，确保你有足够的心理力量继续前行？是的。有趣的是，对我心理健康最好的事情就是顺从我的本性去工作。最抑郁的时候是当我试图限制它，比如我不在周末工作，或是某一天不工作。对我最好的方式就是在我想工作的时候工作，然后在我不想工作的时候不工作，并且没有任何限制，因为有时候我并不想睡觉，不管出于什么原因，我会感到被迫整夜工作。像这样，就去做吧。
You know, do whatever you want is what I tell my like working brain, um, and I just give into it and I feel that's why I feel the happiest and, and then, um, you know, it's typically like, but when I'm really in the grind mode, it'll be like seven or eight days, it's just nonstop going going. And it's like, I'll realize like, oh, I need some recharge time and then go fucking binge it a season of anime. Yeah. But that's the thing.
你知道，我告诉我那个工作中的大脑，随你做什么都行，我只是顺从它，这就是为什么我感觉最快乐的原因，然后，你知道，通常是这样，但当我真的进入了忙碌模式，可能会连续七八天一直在不停地工作。然后我会意识到，哦，我需要一些充电时间，然后去看一季动画片。是的，但这就是问题所在。
Like, people will tell you don't work weekends or don't do this or don't work past this or blah, blah, give you all these constraints. But for me, and it's unconventional, I just give into it. I think there's something really to be said for that. I try to surround myself with people that like when I don't, when I pull an all-nighter, they don't go like you should get more sleep. There's a reason I pulled that all-nighter. Like if I'm really passionate about something, they say they basically encourage it.
像有些人会告诉你不要在周末工作，不要做这个，不要过了某个时间点再工作之类的限制。但对于我来说，这些都是非常不传统的方式，我就是接受了这些限制。我想这对我来说是有非常重要的意义的。我努力让自己与那些不会因我彻夜不眠而告诉我应该多睡觉的人保持距离。如果我真的对某些事情充满热情，他们会鼓励我继续下去。
Because I have no problem getting sleep and getting rest. What I need in my life is people that encourage you to kind of keep going, keep going with this stuff you're passionate about. Normal people, they don't want that life and they probably shouldn't. It's not good for you. But yeah, if you hang around people, like just what a different people, you're going to feel crazy and it's going to wear on you. Whereas if you're around similar people, it's so much easier.
因为我睡眠和休息没有问题。我生活中需要的是那些鼓励你继续追随你热爱事业的人。正常人不想要那种生活，而且他们可能不应该有那种生活，这对你不利。但是，如果你和不同的人在一起，你会感到很疯狂，这会危害你。相反，如果你和类似的人在一起，那就容易得多。
If you, I've started weightlifting more and one thing that's helped is just having jack people around. They naturally just eat healthier. They do. They naturally just have freaking grilled chicken and all this shit and high protein meals. And it's just easier for me to just piggyback and be like, oh, can you just order me whatever you're getting? And they're like, oh, I got to go to the gym and I'll be like, oh shit, I'll just join you. And it's just, it's cheek codes, you know, just surround yourself with people that you want to be.
如果你问我，我最近开始更多地举重，有一个事情帮助了我，那就是有很多健康的人在我周围。他们自然地吃得更健康。他们自然地吃大量的烤鸡和高蛋白的餐食，对我来说更容易跟着他们走。我就可以说，噢，你能帮我点什么吗？然后他们会说，哦，我得去健身房，我就会说，哦，我去！就像是秘密代码一样，你知道，把自己包围在你想要成为的人中间。
And it makes it like 70% easier, in my opinion. It's like that is the cheek code to life. And I wish, obviously your audience is definitely a lot older, but you know, to the older people listening, like if you have, are in a place of mentorship for someone younger or have influence over younger people, you should really try to drill that in their heads. Like the people they are around 100% dictates the outcome.
我认为，这可以让生活变得容易70%左右。就像这是生活中的秘籍一样。明显来说，你的观众比较年长，但是如果你有年轻人的指导者地位或者对年轻人有影响力，你一定要把这个观点灌输给他们。他们周围的人会完全决定结果。
I would not be on 120 million subscribers if I didn't find when I was around a million at a couple of friends that were just also psychopaths, you know, I outgrew them, but at the time it was great. And I wouldn't be where I am today if it wasn't for them. And it's just all along the way. The friends that I hung out with had such a dramatic impact on where I am. Like I, I'd probably have 80 million less subscribers, you know, if it was, if I wasn't so strategic about hanging out with people that I add value to and they also add value to me.
如果我没有遇到一些也像我一样疯狂的朋友，当我只有100万订阅者时，我不会有现在这么多的订阅者，你知道，我已经超越了他们，但当时这是非常好的。如果没有他们，我今天也不会到达这个位置。一路上我的朋友对我的人生产生了非常重要的影响。如果我不像现在这样有策略地选择与那些我能够互相增值的人交往，我也许会少8000万个订阅者。
So the advice for young people would be to be very selective about the people you're also so selective. It's, it's crazy. Like Chris, you know, he's, I, he's really funny. And that's why he's great for the videos. And part of why he's so funny is he consumes copious amounts of cartoons and just funny content.
那么，对于年轻人的建议是要非常谨慎地选择你所接触的人。这很重要。就像克里斯一样，他真的很有趣。这也是为什么他很适合在视频中出镜的原因之一。他能看大量动画片和有趣的内容，这是他如此幽默的一个原因。
And so I'll find like when I spend more time with Chris, I'll start just quoting these weird cartoons and shows and I like my speech will literally change. Just after like a week of spending more time with him, it has like, it's like that quick out of effect. You know, now picture that over the course of years. I mean, yeah, it has such a huge influence.
那么，当我和克里斯多花时间在一起时，我会开始引用这些奇怪的卡通和节目，我的语言变得完全不同。只是在和他在一起一个星期后，这种影响就来得那么快。你知道的，想想这种影响能持续多年。我是说，它的影响非常巨大。
Like pluck one of their friends out and hypothetically put me in there and, you know, there's no doubt if they're trying to become a content creator, there are odds of success just 10X, right? Obviously you can't do that, but you got to find your closest version of it. And just be selective. Yeah.
就像把他们的一个朋友换成我，然后假设情况，如果他们正在尝试成为内容创作者，那么成功的机率肯定是比现在高了10倍吧？当然你不能真的这么做，但你需要找到最接近的替代品，然后再有所选择。是的。
But this also applies not just to younger told people to agree, but they, it's, it's even more, I like when I was a teenager, I just, you know, I couldn't relate to many people. I just thought I was like, I'm talking freaking nature because no one was obsessed with building businesses or any of this kind of stuff. And so like back then, you know, that advice would have been helpful, maybe not that particularly, but just knowing that there are, you know, it's not that you're a freaking nature.
这也不仅适用于年轻人同意的情况，而且它的影响更大。就像当我是一个十几岁的孩子时，你知道的，我无法与很多人产生共鸣。我只是觉得自己像个傻瓜，因为没有人痴迷于建立企业或任何这种东西。因此像以前一样，你知道的，那些建议可能有所帮助，也许不是特别的那个，但只是知道有，你知道的，它不是你自己奇怪。
You just haven't found people that have the same interest. So the task is not to feel sorry for yourself or somehow change yourself. It's more to find the right people you fit in with. Yeah. Yeah. Assuming which, you know, you're not getting comfortable. Like, as soon as not something bad, right? Like if you're hobbyist shooting things, you know, or shooting things you shouldn't be shooting, you know, don't find people that encourage that. But outside of that, for sure.
你只是还没找到有相同兴趣的人而已。所以任务不是为自己感到难过或试着改变自己，而是更多地要找到适合你的正确的人群。是啊，是啊，但有一个前提，就是你不能过于舒适。比如，如果你喜欢拍摄某些东西，但不应该拍摄，就不要找到支持这种行为的人。但除此之外，当然可以。
Actually, as an answer to what is the best advice someone ever gave you, you said, you're crazy until you're successful than you're a genius. 100% all along the way. People gave me so much, you know, advice on why I shouldn't be doing that. Why I'm crazy. Every step of the way people wanted to tell me why I shouldn't be doing this and should get alive, should stop being too obsessed, everything, everything under the book. And then once I'm successful, those same people are like, dang, you're, you're genius. Wow, you really, you pulled that off.
实际上，你回答说，有人给了你最好的建议，就是在你成功之前，你是疯子；成功后，你就是天才。一路上，人们给了我很多建议，告诉我为什么不能那么做，为什么我很疯狂。每一步路上，人们都想告诉我为什么我不应该这样做，为什么应该活得更好、停止过度痴迷，书上的一切都有。可当我成功时，那些人却说，有点惊讶地说，你真的是天才。哇，你真的做到了。
Those are probably the same people that will give you advice now. You're the most successful video creator of all time. Stick to that anytime you want to do something new, right? Yeah. They'll, they'll like pressure you not to do, you know, feastables or mobile gaming or whatever that is beyond. Yeah. It's funny how people don't, well, honestly, the type of people I just don't talk to anymore. Yeah, sure. I won't even know what they have to say now.
那些可能就是现在给你建议的那些人吧。你是有史以来最成功的视频创作者。如果你想做一些新的事情，可以始终坚持这样做，对吗？对。他们会向你施压，让你不要做那些非主流的事情，比如节日食品或者手机游戏之类的。很有趣，人们通常不理解这些，老实说，这种类型的人我已经不再和他们交谈了。是的，当然。我甚至都不知道他们现在要说些什么。
So most people on the team are like, yes, and they're like, whatever the idea you got, they're with it. No, it's weird. We actually have a, my team pushes back on me, pretty hardcore, which I want. I don't want yes, man. And they're like, they're James, you know, let's see who helped me build all this. He's very adamant. Like we're not yes, man. And he trains people to really think for themselves. And even when I give them orders, like really think like is this optimal?
所以，大多数团队成员都像，是的，他们不管你有什么想法，他们都支持。这很奇怪。实际上，我的团队给了我很多反对意见，这正是我想要的。我不想要“说是的人”。他们说，詹姆斯，你知道帮我建立所有这一切的人是谁，他非常坚定。他们不是“说是的人”。他训练人们真正独立思考。即使我给他们命令，他们也会认真思考，这是否最优方案。
Is there context or information should make it missing that I can provide that could help them make a more updated decision? Like I'm not God, you know what I mean? Like I'm human and I make errors. And so don't take what I say as the Bible. So even like in the brainstorming and so on, they can push back. Yeah, you see it like Tyler anytime I set something, you'd give me feedback and push back, which is what I want. I don't want him just to be like, yes, you're fucking genius. Good job, Jimmy. You know, I don't need that, you know, I need negatives.
有没有更多背景或信息是他们需要的，我可以提供吗，帮助他们做出更更新的决策？就像我不是上帝，你知道我的意思吧？我是人，我也会犯错误。所以不要把我说的话当作圣经。在头脑风暴等方面，他们可以反驳。就像泰勒，每次我有设想，你都会给我反馈和反驳，这就是我想要的。我不希望他只是说：“是的，你真是个天才，干得好，吉米。”你知道，我不需要那个，我需要听负面的意见。
You talked about being in a relationship. What role, Jimmy does love playing the human condition? I think, well, the role is, the thing is love can be scary because this is, you know, the human you're gonna spend the most amount of time with in your life, you know. And so for a project that over 50 years, they can be a liability or an asset.
你谈到了恋爱关系。吉米在处理人类情感方面扮演着什么角色呢？我想，这个角色就是，问题在于爱情可能会让人感到害怕，因为你要和这个人度过你一生中最长的时间。因此，在50多年的关系项目中，这些人可能成为负担或资产。
I love them, that is right. You know, I love them. No, but seriously, it's got to be someone that makes you better. For me, I can't truly love someone that doesn't make me better because it's. In the long run. Yeah. Across the years. Because if not, then it's like, it's a negative, you know, to everything I've spent my life building. But luckily, I'm very happy with the part I haven't, like we were talking about before. I do think she makes me better.
我爱他们，没错。你知道，我真的很爱他们。不过，说真的，必须是那种让你变得更好的人。对我来说，我无法真正爱上那些不能让我进步的人，因为这是长久之计。对的，经过多年的考验。因为如果不行，那就像是负面的，对我花了一生建立的一切都没有帮助。但幸运的是，我对我选择的那个人感到非常幸福，就像我们之前谈论的一样。我确实认为她让我变得更好了。
There's a lot of actually positives I've noticed. Even things that simple as like, you know, I struggle to turn off my brand at night because I'm just thinking about all the businesses and how we could do better or whatever weird thing I have on my mind. But, you know, just chatting with her and hanging out with her helps me. Like, basically just shut my brain off and like, mellow out.
实际上，我注意到了很多正面的事情。甚至像是简单的事情，比如在晚上关掉我的品牌，因为我一直在想着如何让我们的企业变得更好之类的奇怪想法。但你知道的，和她聊天和一起聚会可以帮助我放松，让我的大脑歇歇，放松下来。
And even like, there's just a ton of little things like that that I've noticed are positives, especially when you really look for them. That are easy to gloss over if you're not. And so, for me, yeah, I have someone who I think is very beautiful, very intelligent, makes me better. It's constantly pushing me. Okay, with me working hard, makes me smarter. And just all these different things that I think for me, love just makes me a better person, you know what I mean? Which makes me love her even more, does that make sense?
就像有很多小事情一样，我注意到了很多积极的东西，特别是当你真正去寻找它们时。如果你没有这样去注意，那么很容易就忽略了它们。对于我来说，我有一个我觉得非常美丽、非常聪明、使我变得更好的人。她不断地推动着我，让我变得更努力工作、更聪明。我认为，爱让我成为了一个更好的人，你知道我的意思吗？这使我更加爱她，这有意义吗？
Absolutely. What advice would you give on finding somebody like that? Just really, don't give up until you find someone that, you know, there's so many people on the planet. I mean, there really is. There's billions of. The odds are in your favor. Of, yeah, like just don't settle and find someone that, you know, makes you happy. Yeah, just like you said, it's Roni's self with people. And that, that make you a better person in the same case.
完全正确。您对于如何找到那样的人有什么建议？真的，不要放弃，直到找到那个您知道的那个人，因为地球上有很多人。我是说，真的很多。您的机会很大。所以，不要妥协，找到那个让您快乐的人。就像您说的一样，与人相处可以让您更好。这同样适用于其他人。
So Roni's self with that one special person that really makes you a better person. And for, and maybe that's just an entrepreneur or brain looking at it. Not everyone wants to hyper optimize your life like me, but for me, to like truly love someone, they have to make me a better person. In every way, yeah.
所以，与那个特别的人在一起能让你成为更好的人，这是罗尼自己的选择。对于我而言，可能这只是一个创业家或者聪明人的看法。并不是每个人都像我一样想要极度优化自己的生活，但对于我来说，要真正地爱一个人，他们必须让我成为一个更好的人。 在各个方面都是如此，是的。
Yeah. Well, what do you hope you're 24? We started talking about death. Let's, let's, let's finish talking about death. What do you hope your legacy is? When you, when we look a hundred years from now, and the alien, the AI has completely taken over and the alien's visit and discussed with the AI, what this last of special humans that existed on Earth was like, what, what do you hope they say about you?
好的，那么，你希望自己 24 岁的时候能有什么期望呢？我们开始谈论死亡。让我们，让我们，让我们继续谈论死亡。你希望自己的遗产是什么？当我们在一百年后看来，外星人和人工智能已经完全接管了地球，外星人会与人工智能讨论存在于地球上的最后一批特殊的人类是什么样子，你希望他们会说你什么呢？
Um, it's a deep one. I probably just, that, because it's, it's hard, right? Like I said before, Elon is over double my age. I could live every second. I've lived up to this point of my life. And still not even be Elon's age. So I have so much time. I just hope whatever it is that it's a net positive on the world and it impacts billions of people in a positive way that makes lasting change.
嗯，这个问题很深奥。我可能只是因为它很困难，所以才这么说。像我之前说过的，埃隆的年龄是我的两倍还多。我甚至不能等闲视之，随心所欲地度过我的生命中的每一秒，也不会达到埃隆的年龄。所以我还有很多时间。我只希望无论是什么，它对世界产生积极影响，并对数十亿人产生积极影响，以产生持久的变化。
So you admire people like Steve Jobs and Elon Musk for having sort of reached for that goal as well. Yeah. Of course. To help, to help millions. I mean, the iPhone's the most successful product ever invented. It's hard not to admire what he created. You know, the same with sort of as Johnny, I've talked about like the, the passion, the effort they put into the designing the iPhone that like little bit of love is transferred to the whole world. I think it's the experience that you have that from the designer.
那么你崇拜像史蒂夫·乔布斯和埃隆·马斯克这样的人，因为他们也在为达成这个目标而奋斗。是的，当然。为了帮助数百万人。我的意思是，iPhone是有史以来最成功的产品。不得不钦佩他所创造的东西。你知道，约翰尼也跟我谈到了那种热情和努力，他们投入到设计iPhone中那一点点的爱心也传递给了整个世界。我认为，那是你从设计师处获得的体验。
It's what a beautiful thing to do. You know, I couldn't think of anything better, you know, to create something that even after your dead for decades just has such a profound impact on basically half the human population. It's wild. It brings joy to people.
这真是一件美好的事情。你知道吗，我想不出还有什么比创造一些东西更好的了，即使在你死后几十年，它对基本上一半的人类产生了如此深远的影响。太不可思议了。它给人们带来了快乐。
Yeah. Well, I hope you do just that, man. You've already done it for millions and millions and millions and millions of people and I hope you keep doing it. I can't, like it's so exciting to see what happens this year and next year. I know. Like the size of the limit. Yeah. I can't, I mean, the videos, but all the other businesses you're in and you as a human being as you grow, I can tell I know as everyone knows you have a kind heart and the fact that you're really damn good at actually using that kind of hard to help a lot of people. It's awesome to see, man.
嗯，我希望你继续做下去，老兄。你已经为数百万、数千万、数亿人服务了，我希望你能继续做下去。我很兴奋看到今年和明年会发生什么。对，没有上限。我不仅指你的视频，还有你参与的所有其他业务，以及你作为一个人的成长。我可以感受到，正如所有人都知道的，你有一颗善良的心，而你真的很擅长利用这种心去帮助很多人。看到这些真是太棒了，老兄。
I appreciate it. More importantly, before we go, are we going to play a tune tonight? Some board games? Not going to play a tune. You don't want to play board games with me? I want to play board games. You don't want to play board games? If only I wasn't an idiot and actually flew to the right airport. If you don't want to play board games with me, they're going to dislike the video.
我很感激。更重要的是，在我们走之前，我们今晚会玩一个曲子吗？还是玩棋盘游戏？不会玩曲子。你不想和我一起玩棋盘游戏吗？我想玩棋盘游戏。你不想玩棋盘游戏吗？如果当初我不是个傻瓜，就去了正确的机场。如果你不想和我一起玩棋盘游戏，他们会不喜欢这个视频。
Thanks for listening to this conversation with Mr. Beast. To support this podcast, please check out our sponsors in the description. And now let me leave you with some words from the poet and philosopher, Rebindranath Tagore. Reach high for stars like hidden in you. Thank you for listening and hope to see you next time.
谢谢您收听与Mr. Beast的谈话。为支持这个播客，请查看描述中的赞助商。现在，让我用诗人和哲学家Rebindranath Tagore的话送给您：向高处伸手，就像隐藏在你内心的星星一样。感谢您的收听，希望下次再见。