Good day, ladies and gentlemen, and welcome to the Block 4th quarter 2022 earnings conference call. I would now like to turn the call over to your host, Nikhil Dixit, head of investor relations. Please go ahead.
各位女士、先生们,大家好,欢迎参加 Block 公司 2022 年第四季度收益电话会议。现在,我想将主持人的职责交给我们的投资者关系总监 Nikhil Dixit。请开始。
意思:这是一段关于Block公司举办的电话会议的开场白。主持人欢迎所有参会者,并宣布将由投资者关系总监Nikhil Dixit 主持本次会议。
Hi, everyone. Thanks for joining our 4th quarter 2022 earnings call. We have Jack and Amrita with us today. We will begin this call with some short remarks before opening the call directly to your questions.
During Q&A, we will take questions from our customers and efficient questions from conference call participants. We would also like to remind everyone that we will be making forward-looking statements on this call. All statements, other than statements of historical facts, could be deemed to be forward-looking.
These forward-looking statements include discussions of our long-term targets and goals, which are subject to risks and uncertainties. When we may decide to shift our priorities or move away from these targets and goals at any time, actual results could differ materially from those contemplated by our forward-looking statements. Rewarded results should not be considered as an indication of future performance. Please take a look at our filings at the FBC for a discussion of the factors that could cause our results to differ.
Also, note that the forward-looking statements on this call are based on information available to us as of today's date. We display any obligation to update any forward-looking statements, except as required by law.
During this call, we will provide preliminary estimates of gross profit growth performance for the months of January and February. These represent our current estimates for January and February performance, as we have not yet finalized our financial statements for the months of January and February, and our monthly results are not subject to interim review by our auditors.
As a result, actual January and February results may differ from these estimates. Moreover, this financial information has been prepared solely on the basis of currently available information by and is the responsibility of management. This preliminary financial information has not been reviewed or audited by our independent public accounting firm. This preliminary financial information is not a comprehensive statement of our financial results for January and February or the first quarter.
Also, we will discuss certain non-gap financial measures during this call. Reconciliation to the most directly comparable gap financial measures are provided in the shareholder letter and investor-day materials on our investor relations website. These non-gap measures are not intended to be a substitute for our gap results.
Finally, this call and its entirety is being audio-web passed on our investor relations website. An audio replay of this call and the transcript for Jack and Enreeta's opening remarks will be available on our website shortly.
With that, I would like to turn it over to Jack. Thank you all for joining us.
那么,我现在想把话题交给杰克。感谢各位参加我们的会议。
During our last earnings call, we committed to sharing our investment framework. We've spent the majority of our entry marks on that instead of a review of our last quarter, which we'll find in our shareholder letter we sent out about an hour ago.
There are three principles guiding our investment framework. Number one, ensure our investments are focused on customer retention and growth. Number two, account for ongoing costs of the business, including stock-based compensation. And number three, utilize industry standard conventions that are simple to communicate and to understand.
Making these principles, our investment framework can be articulated in a single sentence. Block and each of our ecosystems must show a believable path to gross profit retention of over 100 percent and rule of 40 on adjusted operating income.
This is an ambitious goal, especially at our scale, and one we aren't meeting today. We're sharing this today to provide full transparency into how we want to drive the business and how we want to be held accountable. In the coming quarters, we'll provide more details into our strategies and plans for how we're moving the company towards achieving this goal.
I want to take a moment to share why we believe this is so important before Enreeta dives into where we are today and what it means for operating our business. Our ability to retain a customer over time tells us a lot. It says we found product market fit. We have the right set of services and features. We're providing the right customer support. We're able to efficiently cross-del into more products and we have the right pricing.
In the simplest terms, it means that our customers find value in our offerings and want to stick with us. Historically, both cash, app, and square have delivered positive gross profit retention. We made an achievement in every period due to macroships.
For instance, we saw squares retention dip in 2020 due to the pandemic before recovering the next year. But over the long term, we expect the average annual gross profit retention of our ecosystems to be above 100%. To complement retention, we'll continue to measure customer cohort economics to assess each stage of the customer journey.
We assess their efforts to efficiently attract new customers by looking at returns on investment, a factor of both growing customer lifetime value and appropriate aligning our customer acquisition cost. Together, the combination of efficient acquisition and retention leads to greater gross profit growth for our ecosystems.
Turning now to the second component of our investment framework, which is rule of 40. We want to further raise the bar on our growth rates and our efficiency. We believe measuring our ecosystems on growth plus margins is the best framework to enable us.
A growth plus margin framework provides flexibility for products and businesses at different stages of maturity. It's a useful and universal formula for evaluating each of our ecosystems with different growth trends and margin profiles today and for those we might launch in the future. It also ensures accountability.
When we increase our investments, this framework forces us to think critically about the expected returns. And if gross flows, it encourages us to adapt, to operate with more discipline or to pursue different investments. It pushes us to think creatively using new technologies or distribution models to create efficiencies and do more with less.
Historically, we've looked at gross profit growth plus adjusted evidom margins. In 2022, blocks gross profit plus adjusted evidom margin was 52%, or 42% when excluding afripe, which provided a one-time benefit to growth last year. While adjusted evidom margin is one of the key profit disclosures we've focused on in the past, we recognize that it excludes certain expenses like stock based compensation, which is a real meaningful ongoing cost to operating our business.
It isn't a cash expense, but to real expense. So we're going to include it in how we assess our investments and performance, and to do so we're developing better signals around it. As a result, we're shifting our focus to an adjusted operating income margin.
With this metric, profit margins will include certain non-cash expenses, like stock based compensation and depreciation and amortization. With RULA 40, we are targeting the sum of our gross profit growth and adjusted operating income margins to be at or above 40% over the long term.
This target applies to block at the overall company level, as well as as well as each of our ecosystems. By comparison, for 2022, blocks gross profit growth plus adjusted operating income margin with 33%, or 23% excluding after pay.
Finally, we want to be able to communicate this in a way that's easy to understand using methods that have been widely accepted by the investment community. Growth profit retention and the RULA 40 target are both clear and balance each other in a way that aligns our customer interest with those of our investors.
It provides a clear way for us to determine what's working and what's not working as we seek to serve more and more customers around the world. We believe this investment framework will ultimately enhance our ecosystem around the world and our ecosystem model by allowing each business to make holistic decisions around their teams and road maps and parallels.
It ensures the quick decisions of one ecosystem will constrain the others. This model will help us move quicker and be more dynamic with our investments to grow block overall. And this framework has already informed some decisions for us.
As you may have seen in our 10K, we're consolidating our corporate teams, people, legal, and finance in a one organization that Amrita will lead as our chief operating officer. This will allow us to be far more focused and efficient as we work to achieve our goals. Amrita will continue to serve as our CFO as well.
And now, over to Amrita, our CO. Thanks, Jeff. We'll start with how we're executing against our investment framework before moving to our expectations for 2023 and recent trends. Let's start with growth profit retention.
We are a customer-led company and growth profit retention is an effective way to reflect this. In 2022, cash up and square experienced positive growth profit retention compared to 2021, which is in line with our long-term target that Jack outlined.
Many member growth profit retention on a net basis, factoring in growth profit growth from existing customers as they increase engagement or adapt to more products, net of any turn from customers who leave our ecosystems. It's a similar definition to the net revenue retention metric many other companies use, but adapted to our main top line metric, which is growth profit.
We look at retention alongside broader cohort economics to both assess the health of the customer base and our ability to efficiently acquire new customers. In 2022, we experienced strong returns on acquisition spend, which gives us confidence in our ability to invest for long-term possible growth.
For cash up in 2022, we achieved an efficient cost of acquisition of $10 or less on average, as we grew to 51 million monthly convaxing active in December, adding our largest annual cohort of customers on a growth profit basis. Our historical cash up cohorts, through 2020, have achieved ROI's six times or greater over three years, while our most recent annual cohorts in 2021 and 2022 are at or piecing at an estimated payback of less than one year.
For Square, each of our annual cohorts onboarded through 2020 are at or piecing at an estimated ROI of three times or greater over four years. With our 2021 and 2022 cohorts pacing at an estimated payback of six quarters or less, there are periods over the past year where expected paybacks on our 2022 Square cohort stretched beyond our six quarter target, primarily because of increased spend in our international markets and experimental areas.
We then pulled back on the other areas, and are now seeing paybacks trend in line again with our targets. In 2023, we're focused on refining Square's go-to-market approach and strengthening our sales and marketing motion. Taking together, we believe these fundamentals of positive retention, efficient acquisition, and stronger turns on acquisition spend, drive sustainable business models.
Moving to our long-term goal of rule of 40, we expect our past to achieving this 40% growth plus adjusted operating income margin, FedG Mark, will be driven by a few key areas of opportunity. From a growth perspective, we're just getting started.
We have less than 5% share of a nearly $200 billion gross profit opportunity across our addressable markets, with much of the landscape sitting on legacy infrastructure. We'll continue to invest with discipline to unlock growth in each of our ecosystems. For Square and Cash-Up, this includes launching new products for our customers, expanding in the new customer segments, and refining our go-to-market approach across our global audiences. For our emerging businesses, our principles are the same, though at an earlier stage.
We're constraining investment for these businesses, plus than 3% of operating expenses in 2023 in aggregate. We'll look for these ecosystem to show a past to achieving and sustaining rule of 40. From a margin perspective, key opportunities include filing greater efficiencies and share-based compensation in our overhead expenses. We intend on slowing our pace of hiring across the company in 2023.
Within our overhead expenses, we plan to drive leverage across our software and data consumption and real estate footprint, professional fees, and other discretionary areas. Within our reporting disclosures, we want to bring more transparency to our performance against these targets and intend on introducing new disclosures around profitability on an adjusted operating income basis and sharing more about segment-level profitability for Square and Cash-Up over time.
Our priority remains driving long-term profitable growth at scale, and we believe this balance of compounding growth in margins will help us achieve this. Now, let's just gears to look at our plans for 2023.
Over the past several years, we've significantly grown our business and our expense base. We're focused on operating with efficiency in 2023 and expect to slow our pace of expense growth, meaningfully, compared to prior years. We expect to deliver approximately $1.3 billion in adjusted EBITDA in 2023 for growth of more than 30%, and at least one point of margin expansion year over year.
On an adjusted operating income basis, we are targeting a loss of approximately $150 million for 2023, and expect our adjusted operating income margin to modestly improve year over year. This incorporates the run rate of trends we've observed in our business up until earnings in our current estimates for performance through February. In 2023, we expect Cash-Up to expand its margins on a year over year basis, while we expect squares margins to be relatively consistent in year over year.
While this is our base case entering the year, we recognize that we are in an uncertain macro environment. We miss this uncertainty. We intend to hold to our stated profit targets for 2023. If growth flows, we'll exercise discipline and look for cost initiatives to pull back within our planned expense base.
As we shared on our last earnings call, we are moderating spend in our two biggest discretionary areas. First, hiring. Headcount makes up the largest driver of our expense base. In 2023, we expect to increase our head count by 100% compared to the prior year period of significant change compared to 46% growth in 2022. However, given the case of hiring last year, we expect overall personnel expenses to increase in the mid-20% range year over year with greater leverage on head count costs expected in the back half of 2023 and into 2024. Second, sales and marketing. We expect overall sales and marketing growth to be 5% to 10% year over year in 2023, moderating compared to approximately 25% in the prior year period. Breaking this line item down, we expect variable cash-up expenses, including period of your cost and cash-up card issuance cost, to grow faster. The remaining portion of our sales and marketing expenses across the business to be relatively consistent with a prior year as we draw the efficiency on acquisition spend. Consistent with our remarks last quarter, we'll continue investing in channels with more proven ROI and intend on pulling back in other go-to-market areas.
As we shared last quarter, about one-third of our overall non-gaif operating expense basis made up of variable expenses, which have historically grown more in line with overall growth profit. We've not only include period of pure costs and cash-up card issuance costs and sales and marketing, but also transaction and remosses and expenses related to data and our platform infrastructure.
Next, an update on recent trends and some highlights from the fourth quarter. For the month of January and February, we estimate overall company growth profit growth to be approximately 33% year-over-year on a reported basis. And we expect growth for the full first quarter to be a few points below this. As a reminder, we are now wrapping the acquisition of after pay, which closed on January 31, 2022. And as a result, a reported growth rate for January should be greater than that of February and March.
If we look at our performance on a combined company basis, which would include a $51 million contribution from our BNPL platform to January 2022 results, we see stable to improving trends. In particular, we see an improvement in January and February gross profit growth compared to the fourth quarter of 2022. On a combined company basis, we estimate overall company growth profit growth in January and February of approximately 25% year-over-year and improvement from 21% in the fourth quarter. And we expect a combined company growth rate of 25% in January and February to be relatively stable for the full first quarter.
We have continued to see the diversity of our ecosystem model provide resilience in this dynamic environment. Through January and February, cash-apps-up continues trends with stable consumer trends. Squaresaw submoderation and growth rates for certain discretionary verticals with greater stability and other verticals. Let's get into some of these trends by ecosystem. As a reminder, gross profit includes a 50% allocation from our BNPL platform across each square and cash-app.
For cash-app, we expect gross profit growth to be greater than 50% on a reported basis year-over-year for the months of January and February. In March, we expect gross profit growth to slow as we last pricing changes made in the prior year period. Cash-apps early momentum this year has been a continuation of our strong fourth quarter. We continue to build out our banking offering by introducing savings, which has been one of our fastest growing products on cash-app. Cash-app card achieves strong growth in monthly actives and spend for active and delivered more than $750 million in gross profit for the year, up 56% year-over-year in making it more than a quarter of overall cash-app gross profit.
For Square, we expect gross profit growth to be approximately 15% on a reported basis year-over-year through January and February. Looking at recent volume trends, we saw a moderation in the GPV growth rate for discretionary verticals in the US beginning in November, primarily for food and drink and retail. And we have seen these trends continue into the first quarter. Even with these shifts in macro-trend line, the Square ecosystem, excluding PPP and our BNPL platform, had a growth profit growth rate of 17% year-over-year in the fourth quarter, and is expected to grow 21% year-over-year in January and February.
And lastly, an update on our BNPL platform, which was also embedded in the figures I just noted for Tasha Up and Square. Through the months of January and February, we expect GNV growth of 19% year-over-year, an improvement compared to 14% growth in the fourth quarter. We have been encouraged by our ability to manage loss rates as losses on consumer receivables remained below 1% during the fourth quarter, and improved on both a year-over-year and quarter-over-quarter basis behind consistent repayment trends. In the first quarter, loss rates typically CSDs will increase compared to other quarters, they'll are expected to remain around 1% for the first quarter.
To conclude, our potential is profound across our significant addressable opportunity, the ability to grow with our existing customers, and the longer-term path to grow new ecosystems. With all this opportunity, we have found that constraints are clarifying and can help us execute responsibly and creatively. With the components of our investment framework, we believe our teams will be able to continue driving products velocity while prioritizing agility, accountability, and long-term thinking paired with near-term feedback loops. With that, we'll open it up to your question.
At this time, I would like to remind everyone in order to ask a question, press star, follow button number one on your telephone keypad. If you would like to withdraw your question, press star one. In the interest of time, please limit yourself to one question.
Your first question is from Ken Singh Huang with JP Morgan. Your line is open. Hi, thanks so much. I like the investment framework, especially the inclusion of the operating income margin. I think it will be well received. I want to ask on that, Peter Lman, just focusing on the margin and cost side, which you have more control over. Can you just discuss or talk about the broader opportunity for operating leverage longer-term? I know you gave some thoughts for 23, but just beyond that, operating leverage overall or maybe even across the two ecosystems, how should we think about that? Thanks.
Thanks for the question, Ken Singh. I'll start us off. Our investment framework here is around Rule of 40 is really about helping to build profitable long-term growth. This is important as achieving Rule of 40 is sustaining Rule of 40. We're looking to make investments in our business that can accrete returns both for our customers and ultimately for us and for our business model.
When leverage perspectives, specifically to your question, there are a couple key things that we're looking at that I'd point you to in terms of opportunities for us to find increased leverage across our fixed expense base. The first key areas that we're looking at are hiring and sales and marketing. As you heard on the call today, we're meaningfully slowing the pace of our hiring, going about 10% in terms of headcount in 2023 compared to 46% growth in 2022. We're putting our teams to work across key important areas to build out our product ecosystem to address a sizable market opportunity ahead of us, $200 billion in gross profit opportunity, about 5% were penetrated in. But we're doing it in a way that enables them to be smarter with their work, more efficient and effective in their work.
Now in terms of how you'll see that roll through our P&L, because we're running the higher is that in 2022, we'd expect you to see more of the impact that we're hiring and that pace of hiring, the back half of 2023 and into 2024. The second piece in terms of sales and marketing is around, again, orienting our spend towards areas that are more proven and that can impact our customer base and potential future customer segments that we can serve. So we expect to slow our pace of sales and marketing spend to 5 to 10% in 2023 relative to where we were at about 25% last year. And I think this is an area for us to find continued improvement on in refining our sales and marketing motion across each of Square and cash up.
From an overhead perspective, we're going to be looking across all of our corporate overhead expenses from software and data utilization to real estate facilities to professional fees and a range of other discretionary areas. Now, what that all means for 2023 is we expect to see one point or greater of margin expansion on an either dot basis and we also expect to see margin expansion on an adjusted operating income basis.
But again, if we're going to sustain not just reach, but sustain rule of 40 over the long term, we need to continue investing in our business. And that's where we see opportunities around reaching new customer segments through our go-to-market motions, continuing to take share in our TAM and building new products that enabled greater TAM expansion and unlocking new audiences through our emerging initiatives. We'll continue to invest with discipline across each of those areas to ultimately build growth opportunities, profitable growth opportunities over the long term.
但是,如果我们不仅想达到而是想长期维持 Rule of 40,我们需要继续投资我们的业务。这就是我们看到通过我们的市场战略触及新顾客细分、不断扩大我们的市场份额、构建可扩展市场并通过我们的新兴项目吸引新受众的机会所在。我们将在这些领域内继续有条不紊地投资,最终打造出长期可持续的增长机会和盈利机会。
Great. Your next question is from the line of Timothy Gildo with Credit Suisse. Your line is open.
好的。接下来的问题来自瑞士信贷的Timothy Gildo,你的线路已开通。
Great. Thank you. I want to focus a little bit on the restaurant vertical given the competition there. So you have the Square for Restaurant vertical offering at the May 2022 investor day. One of the big themes was the build out of the vertical sales teams and the move up market to our shareholders. At the time you talked about verticalizing the sales teams starting with the inbound teams and then building out further from there. We hope that you can give an update on the progress there, the feed on the street effort, how many people we're talking about, and how the LTV to tax look for that type of a go-to-market effort relative to the historical square approach.
Hey Tim, thanks for the question. So let's talk about our go-to-market approach for the square business. We have targets that we look to maintain across both payback and returns and that encompasses the full set of our cost across sales and marketing across US as well as international. And those blended rates obviously being three times ROI over four years and a six quarter payback. And we've seen that for the past few years be dynamic with that spend and our approach to the sales initiatives that you mentioned specifically throughout the year. And I think we'll continue to be dynamic here as we read our results and the environment in 2023. Specifically to our sales efforts, you know, we're in the early stages of building out a software led with embedded financial services sales team.
And this sales team not only has inbound capabilities but also outbound capabilities. We're building verticalization into our team. So where in the past we had a more generalized sales team. We've started to now verticalize across our three key areas of restaurant, retail and services and expect this to benefit deal cycle times and win rate over time. From the outbound perspective, we're also enhancing our capabilities here around targeting specific verticals and seller sizes using better data and signals that enable us to be able to reach those sellers at the right time with the right message. And we expect outbound sales to be a bigger contributor to seller acquisition over time. Now this is a multi year journey that we're on on reorienting and building up the sales team and we'll continue to iterate on our processes and tooling.
But we are encouraged by the traction that we've had in building our upmarket success through mid-market sales. And what we're seeing is that our mid-market sellers have grown twice as fast in the fourth quarter than the total square gross profit excluding DNPL. Mid-market gross profit was up 16% in your year excluding DNPL. So these go to market initiatives are starting to resonate and we'll be making more progress over time as we continue to reorient the sales team and pair that with our marketing messages.
Thank you, Emerda. Your next question comes from CashUp customer, Austin Watson. Your line is open.
谢谢,艾默达。您下一个问题来自CashUp的客户奥斯汀·沃森。您可以发问了。
All right. My name is Austin. I use CashUp as my primary bank account. I get my paycheck, direct deposit it at a using a cash card every day. And I love the app, but I still have a legacy bank account for another reason that auto bill pay. And for me personally, this problem could be solved if I had the ability to schedule recurrent payments just to other CashUp customers. But, yes, so I guess the question is, are there any plans to enable scheduling recurrent payments within CashUp?
We're seeing more and more of that. We're always going to be looking at things that people are trying to do with CashUp that we didn't build. We have a mindset of looking at the broadest patterns and I'm sure we've seen desire for recurrent payments to friends and to other CashUp customers across the board. And as we see more and more of that, we tend to prioritize it. But right now, we're really focused on making sure just the basics are rock solid for every type of customer that we have, whether you're just starting with a bank account or a savings account or you've had one. And really that's a question of looking at the limits we place on to CashUp and what we enable to make it super easy for people.
我们正在越来越多地看到这样的需求。我们一直会关注人们在CashUp中所尝试的事情,而我们并没有构建。我们有一种关注最广泛模式的心态,我确信我们已经看到了人们对朋友和其他CashUp客户进行定期付款的渴望。随着我们看到越来越多的这种情况,我们 tend to 优先考虑它。但现在,我们真正专注于确保为我们所有类型的客户提供坚实的基础,无论您是刚刚开始使用银行账户或储蓄账户,还是已经有一个账户。确实,这是关注我们放到CashUp上的限制和我们启用的内容,使人们可以非常容易地使用的问题。
So we've been focused on savings accounts, we've been focused on limited pre withdrawals at 8,000 and paper money deposits. So we don't have an immediate plans for a recurrent, but I'm sure it'll be on the road map at some point. But thank you so much.
Your next question is from the line of Darren Peller with Wolf Research. Your line is open.
您的下一个问题来自Wolf Research的Darren Peller。请问您有问题需要提出吗?
Hey guys, look, it's crazy here. You're confident around the 1.3 billion of e-bid on pretty much any macro scenario. But if you could just give us a little bit more color on your assumptions for the base case macro back to Robin Bettin. And then just on that note, it loves to know a little more specifically gross profit growth embedded in that base case. I guess relative to the 20 to 25% rates we're seeing through January into February, if you could just frame it in that way. And then Jack, just a bigger picture question on the sustainability of CashUp. Obviously CashUp is called out quite a bit and we're seeing a lot of success there. But do you just revisit some of the drivers of sustainability mediums, herm, you know, with CashCard now 25, 30% of the mix. I think we just love to hear more on that. Thanks again guys.
So Darren, thanks for the questions. I'll start off on sort of our 2023 the God guide and what our assumptions are with respect to growth in that guide. So first what I'll share is, you know, our 2023 outlook is is based on what we've seen so far. Obviously exiting 2022 and our Q4 growth rates, but also the early part of this year, which we shared with you from a growth perspective, we expect CashUp to grow faster than square, which is a continuation of Q1 where you've seen consumer trends relatively stable for CashUp versus some moderation in a few discretionary verticals that we believe are macro related for square within CashUp. And CashUp, we expect to see, you know, when you think about our inflow framework of active inflows per active, which is the amount of money our customers bring into CashUp and then monetization rate, we expect to see continued year over year growth across each of those three drivers of the CashUp business during 2023.
We do expect to see some growth profit growth to slow in March for CashUp and Q2 onwards as we lapse from the pricing changes that we made last year. From a square drivers perspective, you know, our focus as you've heard so far today continues to be refining our sales and marketing motion and continuing to grow and take advantage of the success that we've seen in growing up market with larger sellers. Building out our omnichannel needs, we've seen now software plus integrated payments has become the significant portion of the square business, 75% of square-square-square's profit, XPPP. And so continuing to focus on our strategic areas around up market omnichannel, international, and refining our sales and marketing motion for the square business.
From a profitability perspective in 2023 by ecosystem, we are focused on efficiency here and as you've heard, we're slowing the pace of growth meaningfully and we also have the ability and a number of levers at our disposal to be nimble based on what we see from a macro perspective with those levers. Now that said by ecosystem, we expect CashUp margins to expand, which is a continuation really of some years now of improving profitability for the CashUp business. We expect square margins to be more consistent year-over-year, partly due to some of the moderation of growth related to macro impact starting in mid-Q4 and given if already high incremental margins. We outlined those in some great detail during our investor day last year. But as you noted in the midst of potential macro-dynamism, we intend to hold of these profit targets. And if we see growth slow, as I noted, we have a number of levers that were scrutinizing and have the ability to pull back puttently while still investing for growth against our planned expenses.
And there in the second question, Darren. Just to clarify the second part of your question, Darren. But it's now, you know, twice you guys pointed out almost 30% of the mix of revenues. And so what do you think about that business longer term in terms of the driving force of a keep growing well? What's going to drive that? Thanks, can't guys.
I'm sorry, you broke up a little bit, Darren, are you talking about cash-up card or other parts of the banking experience? I was just trying to figure out growth profit growth sustainability for cash-up in general. What kind of drivers you see given how strong cash-app card has already contributed? Is it at a lot more to go? Is it other drivers?
Yeah, I mean, I just just start off in where that can kind of end in here as well. But I think the most important thing for us to grow the cash-app ecosystem is to continue to find a trace in fees. A trace in financial services that complement one another. And there's, you know, there's certainly aspects to, you know, everything that we're doing around in close direct deposit, all these utilities and functionalities that we're building. And one of them gets people into the ecosystem and drives them in. And then our goal is to really cross-sell and make sure that, like, we're, you know, people are able to find the other services quite easily. And there might be one that resonates even more like cash-app card.
So I do believe that cash-app card has a ton of room ahead of it. And I do believe that it's a great marketing device for us in the same way that the original Square Reader was when people see it, whether they see the friends use it or they see pictures over social media, whether they designed it, it tends to effectively encourage you to download the app and make their own. In the same way that the Square Reader unit farmers markets saw other sellers who, you know, quickly was able to recognize what the power of that thing was and then then decided to download for themselves. But it's just one part of the equation. And, you know, except to us means that it's not just cash-app card that drives the ecosystem growth. But there's multiple entry vectors that all accompany each other and encourage one of them contribute to it.
Therein, I'll just add that, you know, cash-app now has five revenue streams at $100 million and more in annualized worst profit. And since the positive obviously cash-app card, as you've heard, at $750 million in 2022, or Bitcoin revenue stream, business accounts and cash-app borrow would several others that are smaller but scaling, like cash-app pay as an example, and other banking and commerce products. And even within cash-app card, you know, we're at about a 36% attach of cash-app card monthly transacting active to our overall monthly transacting active in December. That's about 18 million active on cash-app card on a monthly basis.
And we're seeing that cash-app card is increasingly top of wallet to our customers with a broad use case in terms of everyday payments. But to Jack's point about adjacencies, maybe one recent product launch to call out that's an example that is our recent launch of peer-to-peer disk cards, where we allow customers to send a disk card from a wide range of merchants to their friends and family, who can then receive it and spend it through their cash-app card. And this is a product that for us, fans multiple development pillars. There's a community aspect to the peer-to-peer elements. And there's a banking aspect that ties in utility of cash-app cards, all while ultimately promoting more commerce within our ecosystem, which is a longer term focused for us particularly with after pay in our efforts there. So that's an example of an adjacency. There are numerous others like our savings accounts, which we just launched in January and is one of our fastest growing products, which is yet another reason for people to bring money into cash-apps and link a debit card and use roundups and a number of other features that end up creating an everyday experience for our customers through cash-apps and through our banking offerings.
Hi, thank you for taking my question. And thanks for all of the detail on Blocks Investment Framework. This shift from the focus on Adjusse of EBITDA to adjusted operating income is an important one. And I think one that will be welcomed by a lot of investors. Can you just elaborate a bit more on the why now behind that shift and how it's being operationalized by the abuse? So for example, we expect that we would see these non-cash items, SBC and DNA, etc., sort of decline or slow in their growth over time. So if it's the differential there, narrow. Thank you.
Thanks for the question. I'll start off here and read a can follow up. But just from a high level, why now? As we talked in our investor day, but also a bit in the last quarter, we realized our business is fairly unique. We're not we started with this one ecosystem called Square and we've added other ones such as cash app title and TBD to them are at massive scale. And the other two are just beginning and we intend to create new ecosystems where that comes from an organization like TBD or an acquisition like title. All these things ultimately go under this purpose of economic empowerment, like how do we serve and traveling to audiences to empower them, give them simple tools to participate more fully in the economy.
This is a complex business. It's not like many others that you probably cover. And the reason we wanted to share this is we wanted a simple way that we could communicate how we think about investing in ourselves. And it's a way to help align the interests of our shareholders and you all with those of our customers. So what was important to us is making sure that we had person foremost, a customer focused metric and that is growth profit retention, making sure that, you know, we are we are keeping the customers that we bring into the network. And most importantly, we're seeing them buy more and more services within the ecosystem that they started with such a square or going to a completely different ecosystem, such as cash app and utilizing more and more of our tools and staying with us.
And the second we want to account for real cost of the business we've we've heard from a lot of you. We've heard from a lot of the broader investment community that sbc, you know, the way the camera for just doesn't make sense and we listened to one of the. So really see it as true cost and recorded as such and hold a bar to ourselves on making sure that we integrate that as a real cost. So it's much clearer and more transparent to you. And then finally, we want to use phrases and words and formulas and concepts that you all are familiar with, which is.
You know, where cross-crupper retention or and RR and and will 40 really comes for put you in a way that that raises the bar even more so. We believe that it's you know, it's really important to recognize that you know, this is this is a steady state goal for us. We're not there today, but it will help us really think about our investments, whether they be at scale ecosystems like square and cash up or newer ecosystems like title and TVD to make sure that we're investing in the right way that we're customer focused that we're balancing the investment between all these ecosystems in the correct way. And ultimately that we're fulfilling our promise of a model of ecosystem of ecosystem, which means that each one of them possibly contributes to the other.
And that we can we continue to disrupt ourselves with each one of these ecosystems like I expect some of our ecosystems like TVD to be disruptive to what we're currently doing within cash up. And I'm happy that we're thinking about that before external competitors and that's exactly the model that we want to continue because it ultimately all this represents resilience. And so we're just going to use this investment model and make sure that we iterate as quickly as possible to hit it and to keep hitting it. And we just need to see if anyone wants to hear anything more.
Yeah, Lisa, thanks for the question. We agree with you that it is a meaningful shift to include stock based compensation and DNA, but particularly stock based compensation in our profitability metrics. And what we wanted to do here was align our external disclosures and targets with how we're actually running the business internally. So to now include SBC as a part of how our leaders are measured and our business units and business models are measured internally. As we think the right level playing field across our businesses and across whether it's maturity type or business model.
SBC is an important part of our compensation model here. We want our employees to be shareholders. And ultimately that structure enables us to track and retain amazing talent and invest in high performing teams. So this shift to adjusted operating income to account for SBC and DNA brings increased rigor to how we manage those costs, those SBC costs. And we want our teams to consider SBC as an expense when they are hiring and making those investment decisions.
Over the long term, we expect to drive efficiencies and leverage from SBC. And historically our share cancelation just to get into some of the tactics around what we expect to see. Historically our share cancelation from SBC has been in the low single digit percent range, excluding impacts from converts. And we expect this trend to continue of low single digit solution for normal run rate across our business.
Terrific. Thank you. Your next question is from the line of Josh Beck with KBCM. Your line is open. Thanks for taking the question and also thanks for collapsing your investment slot feed into one set. That's not easy to do for anyone.
But I wanted to ask a little bit about cash act and read I believe you said pretty much all of those three core drivers will be up in 23. The one you know that I wanted to ask about was the inflows per mile.
You certainly did fight some recent the square business slow down in discretionary spend. But I assume there are off steps things like obviously cash hard. Attach and assume assuming is going to lead to higher direct deposit, which obviously had a really nice step up on the metrics you gave it to you.
So I'm curious to hear a little bit just about the drivers there as well as the monetization rate. Certainly mentioned the pricing changes and that's had a sizable impact. But as we look forward, you know, should we be thinking about borrow as a bigger driver or other items around the monetization side. Thank you.
So thanks for the question Josh. So let's break down our inflows framework for cash app and we'll talk in a little bit more detail on one of the three measures and flows per asset to your question.
So starting first with active you know 51 million monthly conducting act is in December that grew 16% year over year with importantly weekly and daily act is growing even faster over time.
You know we've increasingly leveraged marketing to enhance the inherent morality in our peer to peer network effects. And that's enabled us to drive greater acquisition and product adoption for those new customers. You know I think what's more even maybe more importance and the 51 million is that two out of three of those 51 million, and we've been conducting active are using cash up on a weekly basis on average and I think that's an indication of the growth of a product ecosystem and the product adoption within it that is becoming more and more every day use case.
In terms of inflows per active, we were at $1,448.00 in the fourth quarter. That's relatively stable on a quarter of or quarter in year over your basis despite laughing a period of government dispersions in the prior period and despite the broader. broader, you know, uncertain macro environment.
Ultimately, we're encouraged here by the healthy trends that we're seeing in inflow's proactive. And as we think about how to grow inflow's proactive over time, I think there's two key opportunities for us. And that's third, mixed shift dynamic that's worth pointing out.
So first, product adoption. We can drive more inflows through both cross-selling or existing products and the launch of new products. As we see our customers take on more products using cash up, dead generally leads to greater inflows per active. You know, we've noted in the past that cash up card active inflow twice the amount of money of peer-to-peer active. And you see that increase as you move up the funnel into direct deposit and other sorts of deeper financial services. We're also increasing the number of inflow channels to the ways in which people can bring money into cash up, for example, through paper money deposits. And that'll continue to be a focus for us to make it easier to bring your money into cash up and ultimately move it around.
We're also investing more in trust. So this is really important for us as well. The team has been prioritizing both increased access, as I noted, as well as the ability to increase limits for customers who are looking to bring more money into cash up each week. And we ultimately think that'll enable us to drive greater share of wallet and expand into broader customer segments.
The third thing to note around inflow's proactive is that we may see a mixed shift dynamic moving forward. Given that we're targeting a younger dynamic with Gen Z and it had success in this target with younger customers, there will be some pressure on inflow's proactive as these customers are more likely to have lower inflow's proactive earlier on in their financial journey. But these are also the customers who we expect to be the future spenders over the years to come. And ones that we want to be a part of in their early financial journey and have the ability to grow with them over time.
Obviously, the third component of our inflow's framework is monetization rate. And monetization rate is the factor of both the ability, the pricing that we can charge our customers and the mix, their mix of usage across our products. We have a number of products that are free. We have some products that we charge for. And as we think about monetization rate, we think of it holistically across the entirety of the ecosystem.
Maybe just the last thing I make since you asked about cash cards, we see broad base utility for cash up card. And as I noted earlier, spend per active actually has continued to grow on cash up card. And that broad base utility means that we've been able to, you know, we see customers using across both discretionary and non-discretionary use cases, whether it's gas and utilities or its grocery. That's about a third of the spend on cash up card over this past year. And that enables us to participate wherever our customers are spending in these dynamic times.
Super helpful. Thank you, Amida. Your next question is from the line of Mike in with gold minsocks. Your line is open. Hey, good afternoon. Thank you for the question. I just have one house key if the item and then one follow up. First, it was helpful to get all the January and February gross profit pacing for cash up and seller on a reported basis. I was just wondering if you'd be able to discuss those pacing figures excluding buy now pay later. And then second, would you just give us an update on the integration of the ecosystems, you know, not only after pay across cash up and seller, but also things like cash up pay on square seller. Thank you.
Hey, thanks for the questions. I'll kick off on our Q1 top line trends so far. So what we've seen so far this year, I think there are two sets of numbers to orient you to there's on an as reported basis, which is 33% year-over-year growth estimated for Jan and February. And as we move into March, what we expect to see for the full first quarter is growth that the few points below this. Of course, as we've last the acquisition of after pay from Q1 of last year.
嘿,感谢提出的问题。我会先讲一下我们目前为止在第一季度的总体趋势。我们今年到目前为止所看到的,我认为有两组数据可以为您提供定向帮助,第一组是按照通告数据来统计的,1月和2月的预计同比增长为33%。而随着我们步入3月,我们预计第一季度整体增长将略低于此。当然,我们去年在第一季度完成了对 After Pay 的收购,这也是需要考虑的因素之一。
I think the second way to look at overall company, gross profit growth so far this year is on a combined company basis, which would then include the $51 million contribution from a gross profit perspective for after pay in January of 2022. And when you look at that combined company growth, what we see is overall block gross profit growth of approximately 25% year-over-year in January and February, which we expect to be relatively consistent for the full quarter as well. And which is an improvement from what we saw in Q4 of 21% year-over-year growth on a combined company basis.
Within each of those cash up, we expect to grow at more than 50% on an as reported basis in January and February. I'll be at March, we expect to see slower growth rate as we laugh at pricing changes. Really, they're drivers of cash up growth or continued strengths and active, enclosed practices and monetization rate.
From a square perspective, we expect to see gross profit growth of 15% on an as reported basis in January and February. I think it's important to unpack the numbers further on square here to see what's going on in the core square ecosystem. X, D, N, T, L, and X, T, P, P. So just as a reminder, in Q3, square X, T, P, P, and X, B, and P, L grew 19% year-over-year. We saw some softening and discretionary verticals in Q4, and so that same rate of growth for the same square X, T, P, and X, B, and P, L was 17% in Q4. And now we're seeing growth for square X, C, P, X, D, and P, L in January and February of 21%. So those are some of the puts and takes that we see across the square ecosystem so far this year.
And then in terms of the ecosystem integration, the number one we're focused on obviously is that, after paying this is the connection between square and cash-up, we're so early in the product integration, but the place to look is obviously going to be in cash-up and the Discover tab in Marketplace. We believe that we started, we're pretty early, in just what this area will do. Right now it looks like a fairly simple search, and I think the UI is a little bit off, but we're going to continue to iterate as quickly as possible to make sure that we meet the opportunity, which is pretty massive for us. We do, you know, we see a lot of opportunity not just there, but what you mentioned with cash-up pay. We're starting more with some afterpay merchants, so customers can browse and find instant discount offers at merchants to accept cash-up pay, and then we'll continue to move more and more towards the square ecosystem.
But I would say that integration, you know, the acquisition and putting the company together were in a much better position. Now we're really focused on the product and how these two things come together. And I think there's a lot more integrations come between other ecosystems, namely TBD and a bunch of what we're trying to do with cash-up, globally, and then also title as well for artists and musicians and making sure that they have what they need to continue to build up their careers in the same way that we've served sellers as well.