RapidAPI w/ 19 YO Founder Raises $3.5M, Helping You Connect to API’s Faster with CEO Iddo Gino
发布时间 2017-04-16 16:08:25 来源
This is the top where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top five and sixty nine. He has helped in on global domination. We just broke our $100,000 unit soul market, and I'm your host Nathan Latka. Many of you who I've met in person have seen my unbelievable dashboards that I built. You know, I'm an aml analytics like crazy person. I love the data and I'm presenting the data in beautiful dashboards that my team can use on their mobile devices, their phones, and TV throughout the office.
这是一个节目，我会在这里采访那些在收入或客户基础上，位于其行业前两位的企业家。你将了解到他们的收入有多少，他们的营销渠道是什么样的，以及他们有多少客户。我现在已经达到每个前五名赚取20,000美元，并且协助实现全球统治。我们刚刚突破了10万美元的销售单位市场。我是你的主持人，内森·拉特卡。很多亲自见过我的人都见过我构建的令人难以置信的仪表盘。你知道，我对分析数据非常痴迷。我喜欢数据，并且将数据展示在漂亮的仪表盘上，我的团队可以通过他们的移动设备、手机以及办公室里的电视来使用这些仪表盘。
Now the way I do this without having to hire a big development team is at NathanLakka.com forward slash analytics. It's using a company called Cliffolio, and I'll tell you more later on the show how I use them. NathanLakka.com forward slash analytics. NathanLakka here, coming up tomorrow morning, you guys are going to learn from Jennifer Lorraine up. She is from Mexico and a company is called Gas the Zen. They are just starting; they just raised $700,000, and they have a roof meter which basically tells Mexican households when gas is almost empty, and the way they're growing is unbelievable.
现在，我不用雇佣一个庞大的开发团队的方法是访问NathanLakka.com/analytics。这是通过一家叫做Cliffolio的公司来实现的。稍后我会在节目中详细介绍我是如何使用他们的。网址是NathanLakka.com/analytics。我是NathanLakka，明天早上，大家将会听到来自Jennifer Lorraine的分享。她来自墨西哥，她的公司叫Gas the Zen。这个公司刚刚起步，他们刚成功筹集了70万美元，开发了一款屋顶计量器，能够提醒墨西哥家庭燃气快用完了。他们的增长速度简直令人难以置信。
Good morning everybody, Nathan Latka here. Our guest this morning is Edo Gino, and he is the CEO and co-founder of Rapid API, which he founded when he was 16 years old. He's listed on the Forbes 30 under 30 list, and previously he was the co-organizer of hacking Gen Y. Originally from Israel, Edo currently resides in San Francisco, California, where he runs Rapid API and writes JavaScript projects on this side. Edo, are you ready to take us to the top?
大家早上好，我是Nathan Latka。今天早上的嘉宾是Edo Gino，他是Rapid API的首席执行官兼联合创始人。他在16岁时创立了这家公司。Edo入选了福布斯的30位30岁以下精英榜，此前他是"黑客Gen Y"活动的联合组织者。Edo来自以色列，目前住在加州旧金山，在那里运营Rapid API，并在业余时间写JavaScript项目。Edo，你准备好和我们分享你的成功经验了吗？
Hi Nathan, how are you doing? I'm doing good. Thanks for being here. I appreciate it. Alright, so jump in with me here. Tell us what Rapid API does and what's your business model? How do you generate revenue? So Rapid API lets developers find APIs online, test them straight in their browser, and connect them, generally making the entire API connection process a lot easier. We also have a marketplace model on top of that, so you can actually pay for those APIs where we make a certain processing fee in the middle.
嗨，Nathan，你好吗？我挺好的。感谢你在这里。我很感激。好了，那我们直接开始吧。请告诉我们Rapid API是做什么的，你们的商业模式是什么？你们是如何赚钱的？
Rapid API帮助开发者在线寻找API，直接在浏览器中进行测试并连接，使整个API连接过程变得更加简单。此外，我们还有一个市场模式，所以你实际上可以为这些API付费，而我们则会从中收取一定的手续费。
God, and what's that processing fee typically? It's typically from 10 to 25%. Okay, just depending on your business, kind of one off with your partners like Slack, Foursquare, etc., right? Yeah, it's dependent on the API vendor. And that's it, so it's just a try really—you can almost get it like a marketplace. You're connecting the vendors with APIs to people that want to connect those APIs, and you're taking a cut in the middle.
上帝，那个手续费通常是多少？通常是10%到25%吧？是的，这要看你的业务情况，像是和Slack、Foursquare等合作伙伴的单独安排，对吧？是的，这取决于API供应商。这就是这样一个尝试—你几乎可以把它看作一个市场。你在把那些想要使用API的人和API供应商连接起来，过程中你会从中抽取一部分费用。
Yeah, there's instead of every developer having to talk to every other API vendor and then having to connect independently, you can like get a one-point connection to any kind of world. So take me back here, kind of give us some history. So what you're doing to this business then? So as you read before in the bio, I was actually part of hacking generation Y before that where we did a bunch of hackathons all over the world and kind of helped teenagers hack and learn about programming.
好的，翻译如下：
是的，以前每个开发者都必须跟每个API提供商单独对接和连接，而现在你可以通过一个连接点接入各种平台。那回到这里，你能给我们讲讲背景吗？那么你是如何开始这个业务的呢？正如你在简历中读到的，我之前是黑客Generation Y的一员，我们在全球举办了很多黑客马拉松，帮助青少年学习编程和开展黑客活动。
And what we discovered is that APIs are really powerful and they can make apps really strong, but connecting to them is really difficult. At that point, we created the first iteration of Rapid or the first version, which was pretty much a GitHub repository with a bunch of API wrappers. We started noticing that a lot of people were using those wrappers to connect to APIs, and we got a few thousand stars on GitHub. At that point, we realized that people need that one-off connection to APIs, and we went on we built Rapid as it is today.
我们发现，API 非常强大，可以让应用程序变得非常出色，但连接它们却很困难。于是，我们创建了 Rapid 的第一个版本，基本上是一个在 GitHub 上的代码库，里面有许多 API 包装器。我们注意到有很多人在使用这些包装器连接到 API，在 GitHub 上我们也获得了几千个星星。那时，我们意识到人们确实需要这种便捷的 API 连接方式，于是我们继续努力，将 Rapid 发展成了今天的样子。
And who is we? So it's me and then me, he has loves key who's make who funner, it rounds our dev team back in Israel. Very cool! And so what's your total team size today? So we actually just passed 20 people last week, which were very good. And why are you guys based in Israel or San Francisco? How are the words of teams put up? So we do all the engineering back in Israel, and then here in San Francisco, we do marketing, sales, and developer invocation.
那么，我们是谁呢？其实就是我和他，以及 loves key，他让事情更有趣，他把我们在以色列的开发团队带了回来。非常酷！那么你们目前团队的总人数是多少呢？实际上，我们上周刚刚超过了20人，非常不错。你们为什么要在以色列或旧金山设立基地呢？团队的职能是如何分配的？我们所有的工程工作都在以色列完成，而在旧金山，我们负责市场营销、销售和开发者互动。
What's the—I'm curious what's the average what are the economics like in Israel for developer salaries? I think they started a little lower, but as a lot more tech companies came to Israel, and I think Tel Aviv knows the second-largest tech ecosystem in the world after San Francisco, that prices have kind of gone out rapidly. Got it. So what, 60-70 for a junior engineer? Probably around that. Yeah. Interesting.
我很好奇——在以色列，开发人员的平均工资和经济状况如何？我认为一开始那里薪资可能会低一些，但随着更多科技公司进入以色列，尤其是特拉维夫成为仅次于旧金山的全球第二大科技生态系统，薪资也快速上涨。明白了。那么，初级工程师的薪资大概是6万到7万美元？差不多就是这个范围。很有趣。
Okay, great, and have you guys raised capital or are you bootstrapped? So we've actually just announced our seed round this November, which we led by recent horlets. What would you raise total? It was 3.5 million. Great, and did you do that on a convertible note or equity round? It was an equity round. Okay, got it. Got it. So did you have any friends and family money in before that, or you just started us from scratch? So back at the day where it was still just an open-source project, and we took it around those hackathons and helped developers connect to APIs. We actually met with dog moron who is an ex founder. He founded M systems and Israeli company and he put the first money in which kind of helped us grow rapid and establish it.
好的，很好，那么你们是通过筹集资金还是自筹资金来运作的？我们实际上刚刚在今年11月宣布了我们的种子轮融资，由Recent Horowitz领投。你们总共筹集了多少资金？我们筹集了350万美元。好的，你们是通过可转换票据还是股权融资做到的？是股权融资。好的，明白了。那么在这之前你们有没有从亲友处筹集资金，还是从零开始创业的？当初还只是一个开源项目时，我们参加了一些黑客马拉松，帮助开发者连接API。在这个过程中，我们遇到了Dog Moron，他是M-Systems这家以色列公司的创始人，他也是第一位对我们进行投资的人，这为我们的快速成长和发展奠定了基础。
And so if you add the 3.5 they just did from Andries and how much total have you raised? 3.5 is going to total so it includes that. Okay. It was money raised. Okay got it. And what is the so give us an example of how actual transaction would work. So so I'm going in here now right I want to develop on Slack's API. It's just look just a little icon and a hundred forty eight thousand. I mean a hundred forty eight thousand people have have used this to connect. It means a hundred forty thousand apps or projects using that to connect. And they're using your service to do that right? Yeah. Okay got it.
好的，所以如果你把他们刚从Andries那里筹集的3.5加上，总共筹集了多少资金？3.5是包括在总数里面的。明白了，这是筹集来的资金。好的，了解。那么能否给我们举个例子说明实际的交易是如何进行的？比如说我现在想在Slack的API上进行开发。这里有一个小图标，已有十四万八千人使用这个来进行连接。这意味着有十四万个应用程序或项目在使用这个进行连接。他们是在使用你们的服务来做这件事，对吗？对的。好的，明白了。
And so when do people when does money actually get transacted? So specifically Slack is a free API where you're not you're not going to pay for it. And then the service is completely free. But other APIs where there is payment where slowly agree any app payment through rapid API to. And do the processing. So rapid API again as a service is completely free for free APIs. Give me an example of one that I'm trying to find one here live. Give me an example of a API that's paid. And API that is paid. Let me actually open it on my screen. Okay.
那么，什么时候人们会真正进行交易呢？具体来说，Slack 是一个免费的 API，你不需要为它付费，而且这个服务是完全免费的。但对于其他需要付费的 API，你可以通过 Rapid API 逐步同意任何应用支付，然后进行处理。因此，Rapid API 本身作为一个服务，对于免费 API 是完全免费的。能给我一个付费 API 的例子吗？让我试着在我的屏幕上打开一个例子。
Or maybe maybe you do a better number would just be like transaction volume wise. What are you guys doing per month at this point? I mean are we talking millions of dollars or hundreds of thousands or 10,000? Per month probably in between the tens of thousands and hundreds of thousands area. Got it got it. So and that's that's you know ten thousand dollars that's a developer is paying through you guys to get access to some other paid API and you're taking. Between about twenty percent of the ten thousand up to you know a couple hundred thousand of dollars each month is that right? Yeah and that's the state is taken from the API vendor who's using the platform to distribute the API so not from the API consumer.
这段英文的中文翻译如下：
"或者也许，您可以更好地从交易量的角度来考虑。你们每个月的交易量大概是多少？是以百万美元计算，还是数十万美元，或者是一万美元？每月的交易量大概在数万美元到数十万美元之间。明白了。所以，值一万美元，意味着开发者通过你们的平台支付来获取一些其他付费API的访问权。而你们从中抽取的比例在这个数额的百分之二十到每个月数十万美元不等，对吗？是的，不过这个费用是从使用我们平台分发API的API供应商那里收取的，而不是从API消费者那里。"
So you don't mark it up at all. No so for any API consumer using the platform it's completely free and any pricing we do is completely transparent to them. Got it interesting. Why are developers willing to pay for for first of a day you find an exam I'd love to talk about a real example. Did you find an example of a paid one? I'll be looking right now. I would be super curious to learn that. I've never seen a paid API that's one of the reason I'm curious. I mean the most popular paid API scroll with Twilio. Oh got it got it got it got it where they actually build six cents per tech center something like that.
好的，所以你完全不对其加价。对于任何使用这个平台的API用户来说，平台是完全免费的，而且我们的定价对他们来说是完全透明的。明白了，很有趣。为什么开发者愿意付费呢？假设你找到了一个付费API的例子，我很想了解一个真实的例子。你找到一个付费的例子了吗？我现在就会去找。我非常好奇想了解这方面的情况。我从来没见过一个付费API，这也是我好奇的原因。我是说，最受欢迎的付费API之一是Twilio。哦，明白了明白了，他们实际上是按照每个短信大约6美分来收费的。
Yeah so I mean Twilio is one of the largest APIs period and they're also one of the most popular paid APIs. Got it so just understand this this isn't they're not paying a fee just to access the API you're saying if someone connects to Twilio's API through you and then they start ramping up usage and volume where they're sending you know thousands of texts per month that six cents a six cents a text to Twilio you'll take up 20% of the six cents every time. Yeah so that that's how good works. Now I understand how this scales this makes total sense.
是的，我的意思是，Twilio 是目前最大的一些 API 之一，也是最受欢迎的付费 API 之一。我明白了，意思是，这不是说他们只是为了访问 API 而付费，而是说如果通过你们的服务连接 Twilio 的 API，然后他们开始增加使用量和发送量，比如每个月发送数千条短信，每条短信 Twilio 收取六美分，那么你们会从这六美分中抽取 20% 的费用。是的，这就是运作的方式。现在我明白了这种模式是如何扩展的，这很合理。
So what's the what's the plan with the platform? How do you grow it? How do you drive more usage? So the like rapid API is all about enabling the developers to connect to APIs. So one thing we do is add more and more APIs to the platform and we're actually soon going to open the possibility for developers to where the APIs themselves. As we open source more of the platform and then we just try and advocate this to the developer so help people find those APIs. Ever through Google or through GitHub or through other systems and connect them through rapid.
那么，这个平台有什么计划？你们打算如何发展它？如何推动更多人使用？Rapid API 的核心就是帮助开发者连接各种 API。我们的一项措施是继续在平台上添加更多的 API，而很快我们还会开放让开发者自己发布 API 的可能性。同时，我们会开放更多平台源代码，并努力向开发者推荐这些 API，帮助他们找到并使用这些 API。不论是通过 Google、GitHub 还是其他系统，开发者都能够使用 Rapid API 进行连接。
Got it love this makes a lot of sense you know let's let me jump in here. But did you have a company did you have a company before this where you like was the hacking Gen Y was out of business or was that just something you volunteered for? It's just a new melody for it and kind of help develop those those hackathons. So what were you doing before you know you turned 16 and launched this? So before that I was kind of working at creating apps and websites for certain businesses and learning how to develop. And using those kills I was learning to to make some money as a teenager.
明白了，我很喜欢，这很有道理。让我加入一下。你以前有公司吗？你的公司是否在“Hacking Gen Y”（破解Y世代）之前就已经结束了，还是说那只是你自愿参与的项目？这只是一种新的形式，并帮助发展了这些黑客马拉松。那么在你16岁并启动这个项目之前，你都在做什么呢？在那之前，我主要在为一些企业制作应用程序和网站，并学习开发技术。利用我学到的这些技能，我在青少年时期赚了一些钱。
And what are how are you now? I'm 19 now. What do your parents think about all this? I think they're excited by what I do and thing. Did you skip college? I think college. Boy they want you to go to college or they don't care. I think it's so it's so important does but they also understand how exciting this is and how. How interesting building a business is and how much you learn at the process. So I think they get that that I can all the time as well.
你现在怎么样了？我现在19岁。你父母对这一切怎么看？我觉得他们对我所做的事情感到兴奋。你跳过大学了吗？我觉得大学……他们是希望你上大学，还是不介意？我认为大学很重要，但他们也理解创业这件事有多么令人兴奋，以及在这个过程中能学到多少东西。所以我觉得他们理解我一直在学习。
Like I told you guys the top of this episode I have amazing data and you guys know from my interview style I love data. But what I have more than data is making it actionable via beautiful dashboards that I can view on my phone on my TVs and my living room or even on my laptop as I'm traveling. And the company that I used to create these dashboards which pulls in data from my lives in back in my Google analytics back in sales force and other data sources is called Clip Folio. You can see an example executive dashboard or my social media command center or my web metrics dashboard at naithmaca.com forward slash analytics. That's naithmaca.com forward slash analytics and you can try it there for free for three months. It's Clip Folio you can try it free for three months. Everybody else has to pay.
正如我在这集开头告诉大家的那样，我手上有非常棒的数据，你们也知道我在采访中的风格，我很喜欢数据。不过，比起仅仅拥有数据，我更擅长的是通过美观的仪表板把数据变得可操作。这些仪表板可以在我的手机、电视、客厅，甚至是我出行时的笔记本上查看。我使用的这家公司叫做Clip Folio，它可以从我的直播、谷歌分析、Salesforce以及其他数据源中提取数据来创建这些仪表板。你可以在naithmaca.com/analytics上看到一个例子，例如执行仪表板、社交媒体指挥中心或者我的网络指标仪表板。在naithmaca.com/analytics上你可以免费试用三个月。Clip Folio，你可以免费试用三个月，而其他人则需要付费。
So you get it free for three months. Alan's a good friend. He's a CEO of the company. He came on the show. I said I love your product. Can I feature it? So naithmaca.com forward slash analytics. Go check it out now. Let's jump in now here. I do the famous five. These are last five questions. Number one, what's your favorite business book? My favorite business book is definitely the hard thing about hard things by Ben Horowitz. Number two, is there CEO you're following your studying right now? I've been following Slack's steward for a while. I think he's an incredible job building that business. Steward Butterfield.
所以你可以免费使用三个月。艾伦是我的好朋友。他是一家公司的CEO，曾经来过我们的节目。我告诉他说我很喜欢他们的产品，并问我能否介绍一下。所以你可以访问 naithmaca.com/analytics 去看看。现在我们开始吧，我要做著名的"五个问题"环节。这是最后五个问题。第一个问题是，你最喜欢的商业书籍是什么？我最喜欢的商业书籍绝对是本·霍洛维茨的《困难中的困难》。第二个问题是，现在有没有在关注或研究的CEO？我已经关注Slack的斯图尔特有一段时间了，我认为他在发展这个业务方面做得非常出色，就是斯图尔特·巴特菲尔德。
Yeah. Yeah. Number three, besides your own, is there a favorite online tool you have like a QD scheduling? What was that again? What's your favorite online tool? Get out. Use that daily. Number four. Yes, or how many hours of sleep do you get on average per night? Six to seven. That's pretty good. Yeah, it's important. You've got to be productive during the day. So you've got to sleep during the nights. Right. And then what's your situation? I assume I assume no kids in single, right?
好的。那么，第三个问题，除了你自己的工具之外，你有没有喜欢的在线工具，比如一个用于安排日程的工具？抱歉，你能再说一遍吗？你最喜欢的在线工具是什么？明白了。你每天都用它。第四个问题，你平均每晚睡多少小时？大概六到七个小时。还不错。对，要在白天高效工作，晚上就得好好睡觉。对吧？那么你的个人情况如何？我猜你是单身且没有孩子，对吗？
Yeah. So not married. No, no kids. Yeah. You're 19 right now. You know, usually I ask for guests to tell me what their 20 year old self, what they wish they knew. But even back in episode six, 13, I had a guy on him, Sahil, who's inventing really putting advertisers into the back of cabs in India. And he's 18. So I ask you the same question I asked him, which is take us back nine years. What do you wish your 10 year old self knew? I wish I knew what I didn't know back then because I feel like learning or building a business and trying to run a company.
好的。所以还没有结婚，没有孩子。嗯，你现在19岁。通常我会让嘉宾分享他们希望20岁时知道的事情。但即便是早在第613期节目中，我请到了一位嘉宾Sahil，他在印度发明了一种新方式，将广告放在出租车的后座上，而他只有18岁。所以我问你同样的问题，就是回到九年前。你希望当时10岁的自己知道什么？我希望我知道当时不知道的事情，因为我觉得学习或建立和经营公司是一种感觉。
There are so many things you have to learn. And the damage you can you can do by thinking you know them. He's pretty big. So just knowing what I don't know and trying to learn that earlier on would have probably helped me a lot. Guys, there you have it from the CEO and the creator of Rapid API. He wishes that he knew more about what he didn't know back then. Just more more open approach so we could learn faster and launched Rapid API back in 2006. His team sizes now about 20 folks based between Israel and San Francisco in November 2016.
有很多东西你需要去学习，如果你自以为已经知道它们，可能会造成不小的损失。因此，早点认识到自己不知道什么，并努力去学习，这可能会对我有很大帮助。正如Rapid API的CEO兼创始人所说，他希望自己当时能更了解那些他不知道的东西。以更开放的态度来加快学习速度，回顾2006年Rapid API的推出。到了2016年11月，他的团队规模发展到大约20人，且成员分布在以色列和旧金山之间。
They raised three point. Well, they've raised a total 3.5 million bucks of capital now processing on the tens of thousands to hundreds of thousands of transaction volume per month. And the way they make money and grow is they take 20 to 25% of that transaction volume. Edo, thank you for taking us to the top. Thank you, Remorse Neidon. If you enjoyed Edo today, go back and listen to Mark yesterday. His company Smartsheet has raised $70 million and just past $80 million an annual current revenue helping 65,000 customers with project management.
他们提到三个重点。首先，他们已经筹集了350万美元的资金，目前每月处理数万到数十万笔的交易。其次，他们的盈利和增长方式是从这些交易量中提取20%到25%的佣金。Edo，谢谢你带我们了解这些。谢谢Remorse Neidon。如果你喜欢今天的Edo，可以回头听听昨天的Mark。他的公司Smartsheet筹集了7000万美元，年度经常性收入刚刚超过8000万美元，为65,000个客户提供项目管理服务。
It wouldn't mean the world to me if you guys got any value from this episode. If you would go leave a review on iTunes right now and then subscribe. You know, I hustle like heck to get these episodes out every freaking day for you guys and trust me, I love it. I would do it with no listeners, but boy oh boy, it makes my day and it makes my teens day when we see great reviews and get your feedback. So thanks so much.
如果你们从这一集节目中获得了价值，我会非常感谢。如果你们现在可以去 iTunes 留个评价，然后订阅就更好了。你知道的，为了每天都能给你们带来这些节目，我非常努力地在工作，相信我，我真的很喜欢做这件事。即使没有听众，我也会继续做下去。但是，看到好的评价和你们的反馈，真的会让我这一天都变得特别开心，也会让我的团队开心。所以，非常感谢你们。
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顶尖部落，我喜欢免费送钱。这让我感觉像奥普拉送汽车一样，今天我为大家准备了特别惊喜。你们中有多少人听过我们的聪明嘉宾分享他们在Facebook和Google广告上的成功经验？那么，正在收听的各位，是的，只要你在听，就可以获得$100的免费广告额度。领取方法如下。
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再次感谢您的收听。您可以从谷歌获取$300的优惠，对吗？只需通过我的网站注册，提供商是PostGator。现在就去注册，领取您的免费奖金。访问链接: hostfeater.com/Nathan。再次提醒，网址是: hostfeater.com/Nathan。