From Zero to Revenue in 5 Days: Henrik Werdelin’s AI Startup Revolution
发布时间 2025-07-24 17:11:31 来源
The future I'd like to live in is where you have more small businesses really serving customers with great intensity and passion than these mega companies. Now the reality is we might all end up working for OMEI and that could be a future that's kind of like available to materialize. It's just not a world that I kind of hope. What's up everyone and welcome to another episode of the AI Download. We are your weekly recap at the world of AI so you can keep up with all of it and also bringing you access to all the heavy headers in this space because I've been in digital culture for two decades so I know a lot of people including our next guest. And by the way I'm your host Cheryl Azar. First up a huge thanks to our sponsor Hi-Later AI that can read any article and get you the best highlights from your unique perspective. Go to Hi-Later AI to get started today.
我希望生活在一个有更多小企业用极大的热情和专注服务客户的未来，而不是被这些巨型公司主导的世界。然而现实是，我们可能最终都会为OMEI这种大公司工作，而这也是可能实现的未来，但这并不是我所期望的。大家好，欢迎收听新一期的《AI下载》。我们是您的每周AI世界汇总，让您能够跟上所有动态，并为您带来该领域的重要人物。我在数字文化领域工作了二十年，因此认识很多人，包括我们接下来的嘉宾。顺便说一下，我是您的主持人谢丽尔·阿扎尔。首先，非常感谢我们的赞助商Hi-Later AI，它可以阅读任何文章，并根据您的独特视角为您提供最佳亮点。访问Hi-Later AI，今天就开始使用吧。
Now today on the AI Download. I'm joined by Henrik Wuerland. Serial entrepreneur co-founder of Barkbox and now the founder of Autos. An event you're helping everyday people build million dollar businesses using AI. He's also the author of the upcoming book Meet My Customer and AI. Dropping August 5th. And it's already getting loved from people like Reed Hoffman and Shopify's Harley Finkelstein. I mean huge. We talk about how AI is changing the entrepreneurial playbook, how to know if your business idea is actually worth pursuing, and why Henrik believes the future belongs to Donkey Corns. Yes you heard me, Donkey Corns, not Unicorns. If you've ever thought I want to start something but I don't know where to start. And how do I do it with AI? This episode's for you. Henrik, welcome to the show.
现在是在“AI下载”节目中。我邀请到了亨里克·沃兰德，他是一位连续创业者，Barkbox的联合创始人，现在是Autos的创始人。这是一个帮助普通人使用AI建立百万美元业务的活动。他也是即将出版的新书《Meet My Customer and AI》的作者，该书将于8月5日上市。像Reid Hoffman和Shopify的Harley Finkelstein这样的人已经对这本书给予了好评，我的意思是，这真的很厉害啊。我们讨论了AI如何改变创业游戏规则，如何判断你的商业想法是否值得追求，以及为什么亨里克相信未来属于Donkey Corns。是的，你没听错，是Donkey Corns，不是Unicorns。如果你曾经想过“我想创业，但不知道从哪里开始”，以及“如何用AI做到这一点？”，那么这一集就是为你准备的。亨里克，欢迎参加我们的节目。
Thank you so much for having me on and helping me spread the Donkey Corn words. You know, it's all about companies they grind like meals but they're party like unicorns. I mean I love that. It's a new phrase. I'm into it because I feel like I've always been like a donkey. That sounds really weird. And I want to get into what it means. It sounds like maybe an insults but it isn't. It's actually the future. In many ways you could be a sole printer. A lot of creators are creator printers. You're a donkey corn, is that right?
非常感谢你邀请我来，并帮助我传播"驴子独角兽"这个词。你知道吗，这是关于那些像驴子一样努力工作的公司，但他们也像独角兽一样享受生活。我真的很喜欢这个概念。这是一个新的说法，我很喜欢它，因为我觉得自己一直以来都像是一头驴子。虽然这听起来有点奇怪，但我想深入探讨它的意义。它听起来可能像是侮辱，但其实不是。它实际上代表着未来。在很多方面，你可以成为一个个人创业者，很多创作者都是创意创业者。你就是一个"驴子独角兽"，对吧？
Well we like the Donkey Corn because it's really tried to define this new asset class of companies built on top of AI. That's kind of aims to be a million dollar turnover business with two people or less. And so it's a way to try to reframe what a mom and pop store might look like in the 21st century. I guess what's the free AI Donkey Corn? I think that's what I've been. You know the thing that we are very inspired by, I kind of like your small companies, your neighborhood companies. But I think neighborhood really meant that you were kind of a retail retail store around the corner. And now for us neighborhood companies are really about somebody who understands a really small affinity group. And then they built, they have the authority and the authenticity to build something for them.
我们喜欢Donkey Corn（驴子玉米）这个概念，因为它真的在尝试定义一种全新的公司资产类别——在人工智能的基础上建立起来的。这类公司目标是由两个人或更少的人员组成，年营业额达到百万美元。因此，这实际上是在重新构想21世纪的小型夫妻店。我想，这就是所谓的AI Donkey Corn吧？这是我们受到很大启发的地方，我喜欢那些小型公司，你身边的社区公司。但过去这种“社区”意味着那是一家街角的零售店。而现在，对我们来说，社区公司意味着他们了解一个非常小的兴趣群体，并且他们有能力和真实性为这个群体打造一些东西。
And so think of it as kind of a neighborhood as your your subreddit. Okay. I want to get into this because it's really fascinating. I think it's going to help a lot of people who want our in transition. There's the anxiety of losing their job. It's already happened maybe. And they're just like wanting to prep for the future. So let's put a pause on this part because we've known each other for many years. And it was really hilarious because we were covering your story. You know, you got covered by everyone when you announced this. We covered it on the AI download. The fact that this company is helping 100,000 businesses using AI.
可以这样翻译成中文：
想象一下，把你的 subreddit 看作一个社区。好的。我之所以想深入讨论这个话题，是因为它真的很有趣。我认为这会对那些正处于过渡期的人有所帮助。有人因为失业而感到焦虑，也许这已经发生了，他们只是想为未来做好准备。暂时放下这个话题，因为我们已经认识很多年了。有件事非常有趣，就是我们报道了你的故事。你知道，当你宣布此事时，所有人都在报道。我们也在 AI 下载节目中报道了。实际上，这家公司正在利用 AI 帮助10万家企业。
Then I look at the name of the founder. I'm like, wait a second. I know this guy and loan beholds. I don't just say I know people to say it's usually true. Okay. But I go in my email and there you are. We haven't connected in many years, but you actually had emailed me about your book. And so this is how this happens. Just saying. So I appreciate I appreciate the way back. Exactly. But you've had such an amazing career. So you actually, I mean, you obviously haven't been in AI for a long time. I mean, were you because you were promoting your book in June.
然后我看到创始人的名字，我心想，等等，我认识这个人。果不其然，我通常不会随便说是我认识谁，但一般是真的。于是我在我的电子邮件中查找，果然有你的邮件。我们已经很多年没有联系了，但你真的给我发过关于你的书的邮件。所以事情就是这样发展的。我很欣赏这种久别重逢。确实，你的职业生涯非常出色。但实际上你在人工智能领域的时间并不长，因为你在六月的时候还在推广你的书。
Does this mean that your company autos like did this just happen? Because I feel like a lot of people are coming up with amazing ideas. And they're saying, we're going to launch it now. We're going to plant our flag now. How quickly did you launch this idea? I wish we were just, you know, that quick. But no, we had this company called pre-hype for a long time, which I guess for most people looked like a studio, product studio. We were really at, like, the background story is that I was part of a company that sold to Facebook in about 2010. And then I didn't really know what to do next. It's kind of this in-between time that a lot of founders say, and I didn't really want to go back to venture. I didn't want to go to just the coffee shop by myself. I didn't want to go to culprits. And so I basically rented out this loft in Chinatown.
这句话的意思是：“这是否意味着你们公司是自动地这样做的？或者说这只是偶然发生的？因为我觉得很多人现在都在想出一些惊人的创意，并且说，我们现在就要推出它。我们现在就要树立我们的旗帜。你们是多快推行这个想法的？我真希望我们有那么快的速度。但实际上不是，我们有一家叫做 pre-hype 的公司已经很久了，对大多数人来说，它看起来像是一个工作室或产品工作室。背景故事是，我曾参与的一家公司在大约 2010 年被 Facebook 收购了。之后我有一段时间不知道该做什么，就像许多创始人说的那种过渡时期。我不想回到风险投资的领域，也不想一个人呆在咖啡店，也不想加入那些罪魁祸首。所以我在唐人街租了一间阁楼。”
And then I convinced everybody else. So it became kind of this halfway house for entrepreneurs. And out of that, we built over the last 15 years, a bunch of companies. And some of them were fortunate enough to become big ones. So come to box. Yeah, box. I took public in 21 around that with my two co-founders. And kind of after that, when that one public, I got access to old May, and I got obsessed about can we use all these new AI tools to make it much easier for people who are non-technical to build a basically a text out of. And so we've been tinkering on this for a while, but announced it last Friday.
然后我说服了其他所有人。因此，这个地方就成为了一个创业者的中途之家。从那里开始，在过去的15年里，我们建立了许多公司。有些公司很幸运地成长为大企业。于是我们成立了Box公司。是的，就是Box。我和我的两个联合创始人在2021年将它上市。那个公司上市之后，我接触到了Old May，并痴迷于探讨如何利用所有这些新的人工智能工具，让非技术人员更容易地创建文本。因此，我们在这方面已经摸索了一段时间，并在上周五宣布了这个消息。
How would you describe autos? Well, autos is a program for people who would like to start something, but they don't really know where to start. And so what we help them do is to figure out who they want to serve, try to figure out what that affinity group that they want to serve, what problems they have. You then help them identify what a business opportunity could be. We then help them communicate and connect with the audience. We help them make ads. We help them make the product. We help finance the whole thing. And so it's kind of like a, I guess what YouTube in many ways was for people who wanted to be a little media empire, but you know, before YouTube, you really had to work for one of the majors.
您会如何描述“autos”呢？“autos”是一个帮助那些想要开始一些事情但不知道从何入手的人的项目。我们帮助他们明确想要服务的对象，找出他们想要服务的特定群体以及这些群体面临的问题。接着，我们帮助他们识别潜在的商业机会，并帮助他们与目标受众进行沟通和连接。我们协助制作广告、开发产品，并为整个项目提供资金支持。可以说，这有点像YouTube。很多想要建立小型媒体帝国的人可以通过YouTube实现这个梦想，而在YouTube诞生之前，他们可能必须为大媒体公司工作。
And so we're a little bit like that, but for entrepreneurship. So, yeah, YouTube is like content creation in a box in a way, like, you know, upload distribution, et cetera. And then yeah, you're a business in a box using AI. Exactly right. Okay, that's really cool and needed today. And definitely, I think it hits a nerve because as we were covering your story the other week, it came off of another story from Salesforce, talking about how, you know, over 50% or something, maybe I'm not getting the exact number, but like a huge percent of their workforce is going to be AI, right? We're dealing with this digital workforce revolution.
所以，我们有点像这样的创业平台。是的，YouTube就像是一个内容创作的工具箱，比如上传、分发等等。而你就是一个使用AI的“企业工具箱”。这在今天确实非常酷，也非常需要。我觉得这切中了一个要点，因为我们上周在报道你的故事时，正好碰到Salesforce的另一个故事，说他们有超过50%（也许我记不清具体数字了，但比例非常大）的员工将会是AI。我们正在经历这样的数字化劳动力革命。
And while that seems exciting, it's also really scary to a lot of people. So in a way, when I pivoted to your story, it was like, there's hope you could take control of your destiny. Is that how it feels like in launching this in a way, like you're really giving the humans some optimism into the future? I mean, there's obviously enough in this world to be frustrated about. And so, and I believe that the best way to predict the future is to make it, and the future I'd like to make is positive. And I've been very fortunate to have a career as an entrepreneur. And I think a lot of other people would like that. In fact, 60% of Americans say they would like to start something and probably could, but only 1% end up doing it.
虽然这看起来令人兴奋，但对很多人来说也真的很可怕。所以，当我转向讲述你的故事时，就像是给人们带来了希望，让他们觉得可以掌控自己的命运。推出这个项目的时候，是不是也有这样的感觉，就像是给人类的未来带来了一些乐观？毕竟，这个世界上有太多事情让人感到沮丧。而我相信，预测未来的最佳方式就是创造未来，而我想要创造的未来是积极的。我非常幸运，能够有一段作为企业家的职业生涯。我认为很多人都希望有这样的机会。事实上，60%的美国人表示他们想要创业，可能也有能力去做，但最终只有1%的人付诸行动。
And so there's this kind of interesting gap between kind of like the motivation of doing it and then actually getting going. And it's difficult, you know, you need access to capital and technology. And a lot of people just don't know where to start. And so what we hope to do is to kind of make that much easier than it's been in the past. So let's talk about how it works. If I was going to go to your site, autostock.com, I have an idea, like what happens? What does that look like? Well, you talked to an agent, an agent that will basically walk you through what is our pedagogy of entrepreneurship. And that is anchored in who is somebody you'd like to serve.
所以，这里存在一种有趣的差距，就是大家有做这件事的动力，但实际开始去做却有困难。确实不容易，因为你需要资本和技术的支持。很多人不知道从哪里开始。因此，我们希望能让这个过程比以前更简单。那么，我们来谈谈具体如何操作。如果我访问你们的网站autostock.com，我有一个想法，那么接下来会发生什么？这个过程是怎么样的？首先，你会与一个代理人对话，这个代理人会带你了解我们的创业方法，其核心就是找到你想要服务的人群。
And like, what is that customer group that is interesting for you? That's kind of where we are. A lot of the people they start with market sizes or with technology, we always start with who do you want to serve. And if you look at some of the companies I've been involved in building, you know, you can see that, for example, bark box. We wanted to serve people who love dogs as much as their kids. And that was our core focus. And the time of business within build was many products and services for that specific customer group. So we launched the box first, the most people know. And the next business wasn't kind of like a cat box because we didn't define ourselves as somebody who puts stuff in a box.
我们感兴趣的顾客群体是什么呢？通常情况下，人们会从市场规模或技术入手，而我们始终从目标顾客入手。如果你看看我参与创建的一些公司，比如BarkBox，你就会明白我们的核心是在于服务那些爱狗如子的人。我们的业务围绕这个特定的顾客群体展开，推出了许多产品及服务。我们最初推出了大部分人都知道的BarkBox。随后我们并没有直接转向推出“猫盒”之类的产品，因为我们并不把自己定位成一个只是把东西装进盒子的公司。
It was an airline for dogs because we could connect with people who love their dogs and wanted to treat them as children. And so in the same way, that pedagogy is what we follow at autos where we basically have this thing called the five piece, which is a way for us to figure out what is something that might, you know, get you excited for the next 10 years. And then we go through like this kind of, I guess, pretty lengthy process of figuring out when the customer is finding a problem, figuring out what an agent could be that would solve this problem, making ads for it, putting ads out there, getting customer through, talking to customers and like the hall of your bang about how you make a business.
这是一家专门为狗提供服务的航空公司，因为我们可以与那些爱狗并希望像对待孩子一样对待它们的人建立联系。类似的教育理念我们在汽车业务中同样遵循，我们称之为“五个P”的方法。这是一种帮助我们找到让你在未来十年里感到兴奋的事情的方法。我们会经历相对漫长的过程，识别客户遇到的问题，确定解决问题的创新方法，为其制作广告，发布广告，吸引客户，和客户沟通，最终打造一个成功的商业模式。
But what we do is we have autonomous agents that help you through every step of that process. So hopefully it doesn't become as daunting and more people can do it. Whoa. And so you've had a hundred thousand or you want to help a hundred thousand businesses. We probably have like, have like in the thousand people come through now. We have you know, hundreds of shops now kind of operating on it. You know, that was kind of before we went public last Friday. We've been quite overwhelmed with the, with the interest. But the goal is to help a million people, you know, build a company.
但我们的做法是使用自主代理来帮助您完成每一个步骤。希望这样一来，这个过程不会显得那么令人生畏，让更多人能够参与其中。哇，所以你们已经帮助了十万家企业，或者说你们希望帮助十万家企业。现在大概已经有上千人参与进来了。就目前来说，已经有数百家商店在使用我们的系统。在我们上周五公开之前，关注度就已经很高，我们感到非常惊喜。但我们的目标是帮助一百万人建立公司。
And so that's our long-term goal. And you know, I think when, you know, you've been in media for a long time, if somebody said they wanted to make a platform where tens of thousands, a hundred thousands of TV channels would emerge, people go like, what do you mean? Like, you know, there's only five big ones. But then obviously YouTube comes around and then suddenly you have hundreds of thousands of channels. And so I think in many ways we're kind of just trying to replicate that democratization of that technology have facilitated for a lot of other industries. You see that with Airbnb and hospitality. You see that with Shopify and e-commerce and a lot of other ones.
所以，这就是我们长期的目标。我想大家都知道，如果一个人在媒体行业工作了很长时间，然后有人说他们想要创建一个平台，让成千上万、几十万的电视频道涌现出来，人们可能会觉得不可思议，因为传统上只有五个大台。但是，YouTube的出现改变了一切，突然间你有了成千上万个频道。因此，我认为在很多方面，我们只是尝试复制这种技术带来的民主化，正如它已经在很多其他行业中实现的一样。比如说，Airbnb在酒店业的影响，Shopify在电子商务中的角色，还有很多其他例子。
And so we think it's natural now that AI allow more people to do more things that you can do that with kind of more classic entrepreneurship. My big question coming out of that is, you know, is it possible for this many businesses to exist, right? Do we need this many businesses? No, I think it's a good question. I think where I did a lot of this is kind of where what is the future you'd like to live in, right? And I think in many ways the future I would like to live in is where you have more small businesses really serving customers with great intensity and passion than these mega companies.
所以我们认为，现在AI让更多人成为创业者是很自然的，你可以用更经典的创业方式来实现这一点。我的大问题是，这么多企业真的可能存在吗？我们需要这么多企业吗？我觉得这是个很好的问题。我所关心的是，你想生活在一个什么样的未来？我想在很多方面，我希望看到的未来是有更多的小企业，它们以极大的投入和热情真正服务于顾客，而不是那些巨头公司。
Now the reality is we might all end up working for OMEI. And that could be a future that's kind of like available to materialize. It's just not a world that I kind of hope we live in. And so I'm perfectly sure that Sam Alden is right that there will be a one person unicorn kind of like coming down the track. I just would rather to make kind of hundreds of thousands of companies having a thousand in sharing that kind of like wealth creation with a hundred thousand people.
现在现实情况是，我们都可能最终为OMEI工作。这种未来有可能实现，但我并不希望我们生活在这样的世界中。我完全相信Sam Alden所说的一人独角兽公司将会出现，但我更希望看到的是创造数以万计的公司，让成千上万人分享这种财富创造的机会。
And so we build that and we do that and we can obviously talk about that a bit later when we talk about the book. But we also have like this kind of pretty strong thesis that when you are building something in an age of AI when everybody can build everything and products of service are basically going to be something that you could vibe code yourself to. Then you need a mode and the mode that we think will be kind of standing in the age of AI is what we call relationship capital, which is basically what is the strengths between the founder and the customer they serve.
因此，我们打造了这个内容，并且我们可以稍后在讨论这本书时进一步讨论这个问题。与此同时，我们有一个非常强的观点，在人工智能时代，当每个人都能创造出各种事物，而产品和服务基本上都是你可以自己编写代码实现的，那么你需要一个"护城河"。我们认为，在人工智能时代可以立足的"护城河"就是我们所称的"关系资本"。简单来说，就是创始人与他们所服务客户之间的坚实联系。
And that emotional connection that relationship capital is something that we think AI will take a while to kind of do. And because of that, we think that you might see a long telefication in the same way that we saw on YouTube with businesses. So if you want to serve somebody who needs to get back in shape because they've just had a child or somebody who runs a gardening business, then somebody who runs a gardening business in Kansas is going to it's going to look different than somebody who runs a gardening business in Alaska.
情感连接和关系资本是我们认为人工智能需要一些时间来实现的东西。因为这个原因，我们认为这种趋势可能会像YouTube上一样，在商业领域出现长期的个性化现象。如果你想服务于刚刚生完孩子需要恢复身材的人，或者是经营园艺生意的人，那么在堪萨斯州经营园艺生意的人和在阿拉斯加经营同样生意的人之间可能会有不同的需求和表现。
And so instead of just having one gardening business that rules them all, we hope that you'll have entrepreneurs in those local markets that will serve the customers in those markets. I love this thesis because I agree this idea that as an individual, you need to be successful or a company by being a multi-billion dollar company. It's possible obviously now, but I feel like we need to shift our view of success. Like you could be successful and build a business without that.
因此，我们希望在各地市场中能有本地的企业家来服务当地的客户，而不仅仅是由一家垄断整个市场的园艺公司来统治。我很喜欢这个想法，因为我认为，作为个人或公司，成功不一定非要成为一个拥有数十亿美元规模的企业。现在，做到这一点当然是可能的，但我觉得我们需要改变对成功的看法。即使没有达到这种规模，你也可以成功并建立一个业务。
And I love what you're saying this model. I feel like it does give people hope, which is needed. There's a new vision of success. That's possible. And I think that's accessible. And it's not a new one to replace. I mean, like I build a unique company, a unique company is very proud of it. But I think that we should celebrate when somebody builds a business that does hundreds of thousands of dollars in turnover. A million dollar turnover. Like could you imagine having like being a person or two and you do a million dollar turnover and most of it is like, I mean, like that's just an incredible business that I think most people would be very excited about. And so it's almost like we're pooping this thing and calling a livestock company like it's a bad thing.
我非常喜欢你所说的这个模式。我觉得这给人们带来了希望，这是现在所需要的。这是一种新的成功愿景，是有可能实现的，而且我认为它是可以接触到的。这不是要替换什么已有的东西。就比如说，我创建了一家独特的公司，我为此非常自豪。但我认为，当有人建立了一家营业额达几十万美元或一百万美元的企业时，我们应该为之庆祝。想象一下，仅凭一个或两个人就能做到一百万美元的营业额，这是多么令人难以置信的生意啊，我相信大多数人对此都会感到非常兴奋。因此，我们几乎是在对这个成就视而不见，把它叫做"畜牧公司"，好像它是件坏事似的。
Now, the reality is if you look at small entrepreneurship, if you look at moment palm stock, that's the backbone of America. That is what we're proud about. That's what we've done for many, many years. And then I think there's been this period where we've been like very focused on like only these kind of decacons, you know, worthy of anything, which I don't actually don't think is true. And I also love what you talk about in terms of is it relational capital or emotional capital? So it's like understanding your customer, your why in in many ways that drives you.
现在，事实上，如果你关注小型创业公司，关注那些象征活力和基础的小企业，那才是美国的脊梁。这是我们引以为傲的事，也是我们多年来一直在做的事情。然而，我认为我们经历了一段时期，人们似乎只关注那些估值超高的新兴企业，仿佛只有这些才有价值，我其实并不认同这种看法。我也很喜欢你提到的关于关系资本或情感资本的问题，这实际上是在强调理解你的客户和你内心的驱动力的重要性。
And then having that influence and influence, I believe it in many ways should be redefined. I think we've gotten so lost in influence being an influencer or having this mass following on social media when you could be that person in your local community that gets people together, you know, every week or really knows in your community like this one need and you know, it's so well and everyone goes to you for that. And that's valuable. And I do agree that it will be even more valuable, especially in the age of automation.
然后，我认为“影响力”这个词在许多方面应该被重新定义。我们已经把“影响力”等同于成为一个网红或者在社交媒体上拥有大量粉丝，而忘记了在本地社区中也能成为那种有影响力的人。比如你是那个能把大家每周聚在一起的人，或者你对社区的某个需求了解得特别透彻，大家都来找你解决问题。这样的影响力是非常有价值的。我也相信，特别是在自动化时代，这种价值会更加突出。
Yeah, 100%. We call it relationship capital. It basically we have three ways of thinking of influence. We have basically depth, what the intimacy layer, which is basically how much do your customer feel seen by it? Right. Influence have this kind of idea that it's a broadcast channel. But the reality is that really influence not as how many people you can talk to is how many people talk back and how many people then feel seen when you talk back to them, right? And so that's metrics of like how click the do you answer how much engagement do you have amongst your followers and the customer you serve?
当然，完全正确。我们把这种概念称为“关系资本”。基本上，我们可以从三个方面来看待影响力。首先是深度，也就是亲密度层面，即你的客户在多大程度上感受到被关注。通常人们认为影响力就像是一个广播频道，但实际上，影响力不仅仅在于你能与多少人对话，而在于有多少人会回应你，以及当你回应他们时，有多少人感到被关注。因此，这种影响力的衡量标准包括你回复得有多快，你与追随者和所服务客户之间的互动有多少。
Then we have what we call density of the community layer. How much is you or the brand that you represent kind of part of the fabric of your community? Like when people train a little lemon, like it says something about people, or when they, you know, like rock whatever kind of brand they feel like really stands for it. And so that's I think really about how do you get into and become not just kind of like a brand that talks to people, but a brand that's kind of part of it. And the third thing is what I call durability or the resilience layer, which is how much permission do you have to offer a new product?
接下来，我们谈到了所谓的社区层的密度。这是指你或你所代表的品牌在多大程度上成为了你所在社区的一部分。就像当人们穿着lululemon时，这会传达出某种信息，或者当他们选择一个能体现他们态度的品牌时，这在其中起到的作用。因此，我认为关键在于如何让一个品牌不仅仅是向人们传达信息，而是成为社区的一部分。第三点是我所称为耐久性或弹性层，也就是你为推出新产品而获得的许可有多大。
So I think that you will see that the half lifetime products and service are going to be shorter and shorter. It's going to be so easy to code things that once somebody has a feature, everybody else can get that feature. And so what I think you will have to do to maintain the relationship and keep growing your business is to build new things like same thing like use box box and example, we launched an airline, right? Like it's pretty far from dog toys and treats and other things that we're serving, but because people knew who we were and how much we cared about dogs, we had the permission to go and do an airline.
所以我认为你会发现，产品和服务的生命周期会越来越短。编写代码会变得非常简单，一旦有人设计出一个新功能，其他人很快就能复制这个功能。因此，我认为为了维持客户关系并促进业务增长，你需要不断创造新事物。比如说，我们推出了一家航空公司，这与我们当前提供的狗玩具和零食等产品相去甚远。但因为人们知道我们是谁，以及我们有多关心狗，我们得到了去开办航空公司的许可。
Like you can imagine what a Nike hotel is, but it's very difficult to think about what a Hilton shoe would be, right? Like there's just some brands that have like that durability and some of that. And so these three layers are basically what we believe will be what will create the mode in an age of AI. And then you mentioned, and I'm just curious, even though I had other questions to get to you right now, but it keeps on staying in my head, these five p's that you determine or like that you when you look at the companies, it kind of is filter.
就像你可以想象出耐克酒店会是什么样子，但很难想象希尔顿鞋会是什么样，对吧？有些品牌具有持久的生命力和特质。而我们认为，这三层基本上会成为AI时代中创造差异化的关键。你提到了我很好奇的一点，即便我还有其他问题想要问你，但我一直记得你提到过的那五个P，它们像是你在分析公司时的一个筛选标准。
Is it the five p's? Yeah, we call it five p's. It's power, it's possessions, it's passions, it's positions, and it's potentials. And so each of those things tell something about you always some kind of, let's call it build up energy that you already have. Like a lot of people when they start a business, let's say that we were talking about a new business that we can launch together because you're been a media person for a long time, you'll naturally go like, oh, I should do something in media, but you might be like a fantastic runner or you might be somebody who does, I have a friend the other day, he's doing something completely different.
这是五个P吗？对，我们称之为五个P。它们是权力（Power）、财富（Possessions）、热情（Passions）、职位（Positions）和潜力（Potentials）。每一个方面都代表了你的一部分，像是一种你已经拥有的、积累的能量。很多人在创办一家公司时，比如我们讨论要一起启动一个新项目，因为你长期以来一直是媒体人员，你自然会想到，哦，我应该做点与媒体相关的事情。但你可能是一名出色的跑步者，或者我有一个朋友，他最近在做完全不同的事情。
And then suddenly he told me about how much he knows about dinosaurs. It was like, you should do something about dinosaurs like that's the thing, right? And so by going through those five p's, we can help people figure out what, where is it that they have built up kind of kinetic energy that they will allow to turn that, would allow them to turn that into something that would resonate with a customer group. So you're not just helping build the business, you're like almost a coach. Yeah, business coach, entrepreneur coach. I'll take that. I mean, is that what's happening? Are you going in saying, I have this idea, but then you're going through this process with the customers of auto. So if I'm a customer, I'm like, in fact, we prefer people that don't have an idea yet.
然后突然之间，他开始告诉我他对恐龙了解多少。就像，你应该做点关于恐龙的事情，这就是重点，对吧？通过分析这五个方面，我们可以帮助人们找出他们积累了什么样的动能，从而将其转化为能够引起客户群共鸣的东西。所以你不仅是在帮助建立业务，还像是一个教练。对，商业教练，创业教练。我接受这个称呼。意思是，这是正在发生的事情吗？你去那里时说“我有这个想法”，然后你和客户一起经历这个过程。所以如果我是一个顾客，我其实更希望那些还没有点子的人来找我们。
I think a lot of people, they go very fast to the idea and then they get very focused on that idea. And the problem is that if you have an idea and you disprove it really fast, it's very frustrating. So what I find to be like the hack to that is what you really need to find is a problem. If you find a really good problem, then ideas suggest thesis statements. And so we have this kind of framework called it sucks that. And so anything that you can kind of like follow by it sucks that is a really good, meaty problem that if you feel that that is something that you would pay for somebody else, so for you, then there's probably 10,000 or 20,000 people that would do the same.
我认为很多人快速地产生一个想法，然后非常专注于这个想法。问题在于，如果你很快推翻了这个想法，会感到非常挫败。因此，我发现破解这一问题的方法在于找到一个真正好的问题。如果你找到了一个真正出色的问题，那么想法就会像提出论点一样自然而然。因此，我们有一个被称为 "真糟糕" 的框架。任何你能用“真糟糕”来形容的问题都是有深度的问题。如果你觉得为了解决这个问题愿意付费，那么可能有成千上万的人也有同样的想法。
Do you still need passion and all this stuff like you as an individual, like you can have an idea for a it sucks that, but then are you the right person to create that business? I think that's a very good question. And I think that's why if you can answer that and you feel something when you say it and the people that you will serve by solving that problems, it's somebody that you can be bothered talking to you on a Sunday and in six years, I think then you're on the way. I know many, many people who started businesses that sounded good, but the reality is that they didn't really like those people that they were serving.
你是否仍然需要激情和其他这些东西，比如说以个人身份来看，你可能有个主意觉得某件事情很糟糕，但你是否是创立这个生意的合适人选呢？我认为这是一个很好的问题。我觉得如果你能回答这个问题，并且在回答的时候有感觉，而且你解决的问题所服务的人群是那些即使在周日你也乐意和他们交谈的人，那么你就走在正确的路上。我知道很多人创建了一些听起来不错的生意，但实际上他们并不太喜欢自己所服务的那些人。
And then you need a lot of intensity to get this to work. And the only way I think to get this proportion amount of intensity into what you do is you just really love it. You just really want to do it every day. And so if you have a brother assistant with a handicap of a specific disease, like this is a problem that you really want to solve. You have something like I in full disclosure, love pedal tennis, which is this kind of European, your trashy thing. There's a net, but there's glass walls on the back. It's the fastest drawing sport in Europe and it's hilarious. And I love, love, love that spot and sport. And so I would spend so much time in it and doing something in that space that probably I could be anybody because I sit there research stuff in that space all the time.
要让这件事成功，你需要非常投入。我觉得唯一能保证你投入大量精力的方法就是对这件事有极大的热爱。你真的希望每天都去做它。例如，如果你有兄弟姐妹因为某种疾病而手脚不便，你可能非常想解决这个问题。就像我坦白地说，我非常喜欢一种叫踏板网球的运动。这种运动有点像欧洲的一种娱乐活动，有球网，但背后有玻璃墙。它是欧洲增长最快的运动，非常有趣。我非常非常热爱这个运动，因此我会花很多时间在这上面，研究相关的东西。因为我一直在研究这个领域，所以可能在这个领域我比任何人都专业。
Okay, no, that definitely makes sense. And I do love your approach and how you're presenting this because I feel like anyone listening or watching, it's one of those mind blown moments of like, oh, okay, this makes sense. And something is possible here for me. So I want to get into the model because you're not necessarily are you you're taking you're not taking equity like a traditional accelerator? I mean, is this even considered an accelerator or service or would people come and use it? I don't know. I don't know. It's called revenue share.
好的，明白了，这确实说得通。我很喜欢你的方法和展示方式，因为我觉得任何在听或看的人都会有“哦，原来如此”的恍然大悟的时刻，他们会觉得这对自己也是可能的。所以我想谈谈这个模式，因为你并没有像传统加速器那样获取股权。这甚至可以被视为一个加速器或者服务吗，还是人们会来使用它？我不太确定。这被称为收益分享。
Yeah, we obviously, as everybody else in the entrepreneurial speaking, making shit out as we go along, but here's like our cool thesis as we got out. So we will invest into these ideas. And we will invest by putting money against advertising or money against product development. And in return, we're asking for a royalty or and revenue share like a like Apple does when you put something on their app store. So we take a 15% royalty. And we do that as long as you're on your platform. But we don't take any equity. And if you want to bounce like, there's no kind of like ownership of the idea. So if you want to bounce from the platform and do it somewhere else, like we wish you to go your your your marriage away.
当然，我们和其他创业者一样，在摸索中前进，但我们有一个很酷的理念。我们会投资这些想法，为广告宣传或产品开发提供资金。作为回报，我们要求分成或收益分成，就像你在苹果应用商店发布产品时苹果会抽成一样。我们收取15%的分成，只要你在我们的平台上，我们都会这样做。但我们不占有任何股权。如果你想离开这个平台并在其他地方发展，我们也不限制你的创意发展，你可以自由选择。
And we do this because honestly, we don't think a lot of these companies will be sold. Like it doesn't really matter to have equity. Yeah, it takes too long to get that money back. And then at least you're more in a profitable place than just like giving your money away and then yeah. And honestly, like there's this other thing like, you know, we were thinking about what business model would be best for us. And I think, you know, you take the Shopify's and the square space of the world. What they do is they take a monthly fee. And that's kind of the most obvious one thing I need to do.
我们之所以这样做，是因为坦率地说，我们认为这些公司中很多最终不会被出售。因此，拥有股份并没有多大意义，因为回本需要很长时间。相比之下，与其把钱投进去杳无音讯，还不如追求盈利。还有，我们也在考虑哪种商业模式最适合我们。我觉得，可以借鉴像Shopify和Squarespace这样的公司做法，它们收取月费。这可能是我们最应该考虑的方向。
But I don't want to build a model where it kind of like gears me towards a predatory model. So if I was charging the founder money, then if I wanted to grow my revenue, I would come up with other ways of charging the founder money. What I like is this kind of phrase that we have internally called structures defined outcomes. And if the structural kind of process for my business is that I make money every time that the founders we serve make money, then I will do everything I can for them to make money. And so that's kind of like the model that we've gone with in order to make sure that honestly that we can keep our integrity and make sure that we always on the side of the founders feel like you have a phrase for everything.
但我不想建立一个让我走向掠夺性质的商业模式。如果我向创始人收费，那么为了增加收入，我可能会想出其他方法向他们收费。我喜欢我们内部的一句短语，叫做“结构决定结果”。如果我的业务结构是每当我们服务的创始人赚钱时，我也能赚钱，那么我会尽一切努力帮助他们赚钱。这就是我们选择的模式，以确保我们能保持诚信，并且始终站在创始人这一边。你感觉好像能给每件事都找到一句话来概括。
It's really amazing. I'm like, I'm always jealous of folks like you like you do presentations and you're like this word, the ppp, the five pp, this, that like I you're on top of it. It needs to go with chat GPT for way too long. Oh, so did chat you help you with these things? I know I just figured out frameworks clearly. You know what you're talking about, but like I'm a different framework. I don't do anything without chat GPT. I mean, you need it in the future. You'll have it in your brains.
这真是太棒了。我总是很羡慕像你这样的人，你们总是能把演示做得那么好，用什么词汇，什么PPP，什么五个P这样的术语，你们总是能掌握到点子上。而我在拿着ChatGPT浪费了太多时间。哦，ChatGPT帮了你吗？我知道我只不过清楚地弄懂了一些框架。显然，你很了解你在说些什么，但我用的框架不一样。我做任何事都离不开ChatGPT。我想在未来，你会像在脑子里安装一样地使用它。
You're just like, yeah, exactly. Speaking it, that would be weird, but you know, I read somewhere that somebody says that in the future of business, it will only be a person and a dog. And the person is there basically to make sure that the agents, the AI just have ethics on the dog is there to make sure that the human doesn't bother the agents. But that's hilarious. Or doesn't go crazy. Like I could see that. So, you know, because this is an AI show, I guess let's talk about how AI is used throughout this process and already some maybe successes that you're seeing.
这段话的大意是这样表达的：你就像，“对，完全正确”。说出来可能有点奇怪，但你知道，我在某个地方读到未来的商业中只会有一个人与一条狗。人类基本上是为了确保代理、也就是人工智能有道德标准，而狗则是为了不让人类打扰这些代理，这真是太搞笑了。或者说，不让人类发疯，我能理解这种设想。所以，因为这是一个关于人工智能的节目，我想我们来聊聊在这个过程中人工智能是如何被应用的，还有你可能已经见到的一些成功案例。
Yeah, I mean, like I think the success that we see is that we get people from nothing to something really fast. A record right now for somebody coming in completely blank, not knowing what they wanted to do and seeing their first revenue, I think is five days. And so, and this is something that normally took us, you know, like three or four months to do. And so, we are excited about trying to just see how do we do that. Now, the system is early, right?
是的，我的意思是，我认为我们的成功在于我们能够让人们从零快速成长为有成果的人。目前的记录是，一个完全没有方向的人，从什么都不知道到看到他们的第一笔收入，只用了五天。而这通常需要我们三到四个月的时间。所以我们很兴奋地想看看如何做到这一点。当然，系统还处于早期阶段。
And so, we're laying down the tracks as fast as we can. And there's a bunch of things that kind of like breaks all the time and then we throw humans at it to kind of like see we can fix it. So, I think that what we hope is to get a bunch of people in who are curious about making something and then want to make it with us. And then we'll kind of evolve the platform together. Like for example, one thing that I've been thinking about lately that we don't have is what happens if you have all these hundreds of thousands of donkey corn type of founders, how do you create camaraderie and community?
所以，我们正在尽快铺设道路。有很多事情总是不断出问题，然后我们会让人来看看能不能解决。所以，我认为我们的希望是吸引一群对创造某些东西充满好奇的人，然后和我们一起创造。然后我们将一起发展这个平台。例如，我最近一直在思考一件我们缺乏的事情，如果有成千上万的“驴独角兽”类型的创始人，你该如何创造团队精神和社区感？
Like, what where's the Christmas party going to be? Like, what's the holiday party? And so, and then we're like, okay, how do you create like community and social interaction? How do you make sure that mental health is taken care of? And like, so I think as we're building this, we'll have all these different kind of like issues materialized and they'll have to figure out how to fix them. And then that becomes those solutions become models for other people too.
就像问：“圣诞派对会在哪里举办呢？假日派对是什么样的呢？”然后我们会想：“我们要如何创建社区和促进社交互动？怎么确保心理健康得到了照顾？”所以，我认为在我们构建这些的时候，会遇到各种各样的问题，我们需要找出解决它们的方法。而这些解决方案也会成为其他人的榜样。
And then those could become new businesses. So, that's really fascinating. It becomes this ecosystem to build really cool shit, right? And then and but like how much start up money are each of these businesses needing? By the way, because you just raised 11 million, it seems like you might go through that very quickly. Yeah, I mean like we expect to cut like up to $25,000 checks to a lot of these people.
然后这些可能会发展成新业务。这真的很吸引人。它变成了一个可以创造非常酷的东西的生态系统，对吧？不过，每个业务需要多少启动资金呢？因为你们刚刚筹集了1100万，但看起来这笔钱可能很快就会用完。是的，我们预计会给很多人最多2.5万美元的支票。
And so that's why we raised the money to help with that. And then you know, we've with the traction and the inbound we're having, you know, obviously, if we need more money, that seemed to be kind of like available to us. But I think you know, like a lot of these people, they don't necessarily need endless amount of cash because I mean, like when I started my first business back in London in the early 2000s, you know, like the first $5,000 I had to find was to buy a Windows NT server.
所以这就是我们筹集资金来帮助解决这个问题的原因。而且，你知道，由于我们的进展和主动接洽，显然，如果我们需要更多资金，这似乎对我们来说是可行的。但我认为，很多人其实并不需要无穷无尽的现金，因为，我记得我在2000年代初在伦敦创办第一家公司的时候，头5000美元就是用来买一台Windows NT服务器的。
And then I need to find like somebody to kind of connect it to the internet. Now, obviously now you just flick your credit card and AWS have you going. And then when we did bark box, we have to do like subscription management, but that time, SaaS software had kind of materialized. And so I think we're using something called recurly at the time. And again, we spiked the credit card and somebody, you know, much more than us and kind of built this kind of very hot technology.
然后我需要找一个人来帮忙把它连接到互联网。显然，现在你只需要刷一下信用卡，AWS 就可以帮你解决所有问题。当我们开发 Bark Box 时，我们还需要进行订阅管理，但那时候 SaaS 软件已经开始成熟。因此，我记得我们当时使用的是一个叫做 Recurly 的东西。同样，我们也只是刷了一下信用卡，然后某个比我们更懂的人就打造出了这个非常热门的技术。
And I think now with AI, we're kind of like a kind of thirds phase of that where if you need a logo, well, they I can help you build that. And instead of then having to kind of sit with a blank piece of paper, we can show you five logos. And you might very well go like, I hate all of these, but at least now we have something as kind of like an object that we can talk about. And I'm like, why do you hate this? Well, I imagine it's going to be blue and it should look like a tiger. Well, here's a blue one that looks like a tiger. And so I think all these different things, all these, you know, like thousands of small tasks that you had to do as an entrepreneur, we can now make that much easier and have the founder focus on how will this resonate? How do I create emotional context with the customer that I'll serve? How do I make sure that the flow of this business kind of like is optimized much more be an architect than a builder?
我认为现在随着人工智能的发展，我们进入了第三个阶段。比如说，如果你需要一个标志，人工智能可以帮助你设计。这样，你就不需要面对一张空白的纸，而是可以先看到五个示例。或许你会觉得你不喜欢其中任何一个，但至少我们有了一个讨论的基础。你可以说出你不喜欢的原因，比如你想要蓝色，而且需要像老虎一样的形象。好吧，那么这就是一个蓝色且像老虎的标志。如此一来，我们可以简化创业者需要完成的数千项小任务，让他们更专注于如何让业务引起共鸣、如何与客户建立情感联系，以及如何优化业务流程。这样，创业者就更像是一个设计师，而不是单纯的执行者。
And do you, I guess, train the models also on the what you owned, which is the processes of what you build with your incubator and the companies that you built that were successful? Hard of a set. That's sort of the, you know, training as well. Yeah, so we obviously took all that and that's everything from, you know, when we put up an ad and we see the click through and the cack of the click through, we know what good looks like, you know, we have a lot of experience because we've been doing this manual for 15 years, right? And so we have endless amount of that information. And so all these different ones for what does cack look like? So how do you phrase stuff to what is the advisory that we would normally give to people? And we've been teaching about this and writing books about this. And so a lot of this is just taking all that and then condensing it into agents and then kind of putting them next to each other.
当然，我们也会将我们拥有的经验和我们孵化器所构建的成功公司过程中积累的知识应用到模型训练中。这些经验包括我们投放广告时的点击率和获得客户的成本（CAC），我们清楚什么是好的表现，因为我们手动操作这些事情已经15年了，所以我们有无数的信息储备。我们有多种方法来衡量CAC，比如如何措辞，或者我们通常会给人们什么样的建议。我们一直在教授这些知识，也写了很多关于这些的书。因此，我们会将所有这些经验凝练成模型，彼此对比加以利用。
Yeah, I mean, super smart and obvious. So congratulations. So, but you know, the big question, you know, failure rates of starting a business are still high. So the numbers are, you know, 20% of companies fail year one, 65% by year 10. Do you think AI changes this trajectory? I don't know. And I'm not sure that it should. I think I would rather have more people doing more shots and goal and figure out what didn't, what doesn't work. Like, my wife, she's a molecular biologist and she does experiments every day in the lab. And when they don't work, she calls them nonviable. Like, there's not a big emotional thing about it. There's not like a big blog post about like why didn't work. It's just like she tried something, didn't work. But it's also very disposable for her.
是的，我的意思是，这确实很聪明而且显而易见。所以恭喜你。但你知道，最大的疑问是，创业的失败率仍然很高。数据显示，20%的公司在第一年失败，10年内失败的比例是65%。你觉得人工智能能改变这个趋势吗？我不确定，也不认为应该改变。我更希望有更多的人去尝试，并找出哪些方式行不通。例如，我的妻子是一位分子生物学家，她每天都在实验室做实验。如果实验失败了，她称之为不可行的实验。她对失败不会有太多情绪上的反应，也不会写篇长文去探讨为什么实验失败。她只是尝试了某些东西，如果不行，就只是简单地放弃。
Like she puts stuff in a picture edition, like put some stuff in it and I don't know, centrifuted. I don't know. And I think in many ways, if we can make technology so easy to use that we can try some of these things. And so you don't waste three to five years and your life savings on something, but you put something out there and you give it a good go. I mean, like the dirty secret of a lot of the successes I've been part of is that we knew pretty fast. Like these things kind of like the work. And I'm a little bit like startup promiscuous in the sense of like, I try a lot of different stuff. And if it doesn't work, I'm like, not for me. And then I know there's other people that like grind it out and they spend 10 years doing it and suddenly it works. And I have the deepest respect for that.
她就像是在做一个图画版的项目，会在里面放一些东西，但我不知道具体是什么，好像有点类似离心的方法。我不太清楚。在很多方面，我认为如果我们能让技术变得如此简单易用，那我们就可以尝试这些事情。这样你就不会在某件事上浪费三到五年的时间和毕生积蓄，而是大胆尝试。我想说的是，我参与过的很多成功背后的“秘密”是，我们很快就知道哪些能行。有点像是创业尝试的多元化，我会尝试很多不同的东西，如果发现行不通，我会想，这不适合我。而且我知道有一些人会坚持不懈地努力，在10年后终于成功了。我对这种坚持表示由衷的敬意。
You're talking to that person. Yes. I mean, I'm like, I'm like, Hey, what do you guys think about this? And then like crickets and going, okay, not that. Then I come back and like, what about this thing then? And so I think failure might be high, but I think we can reduce the cost of trying. Then I think we're a good chance. And honestly, we can help people figure out that the idea just isn't that good or doesn't resonate right now or the time is wrong. And we can save them from what I've also done spending years and years on this thing that never flies. I think we're doing something good.
你在和那个人说话。是的。我是说，我就像是，“嘿，你们觉得这个怎么样？”然后他们没反应，我就觉得，哦，那这个不行。然后我又回来问，“那这个怎么样呢？”所以我觉得失败的可能性可能很高，但我认为我们可以降低尝试的成本。然后我觉得我们还有好的机会。老实说，我们可以帮助人们明白这个想法可能并不够好，或者目前没有共鸣，或者时机不对。这样我们可以让他们不用经历我也曾经历过的事情，不用花费多年在一件永远不会成功的事情上。我觉得我们在做的是有意义的事情。
I agree. When we talk about mental health and being able to empower entrepreneurs, it means helping them with their businesses, making it more accessible, sustainable. And then also, getting to a clear path towards, is this going to work or not so people could move on with their lives? Right. And move on to the next thing because I do agree. That process is freaking soul draining. And why should we go through it? I mean, also it creates resilience and all these things. I do think it's respect for people that do it. Don't get me wrong. I love the people do that. And you can't just give up like at the first kind of like somebody goes, oh, this is lame because people will say that, of course.
我同意。当我们谈到心理健康和如何赋能企业家时，这意味着帮助他们提升业务，使其更易于接触和更加可持续。同时，也要为他们找到一个明确的方向，这样就能知道这个项目是否可行，以便他们能够继续人生的下一个阶段。我也认为，这个过程确实很耗费心力。有时我会想，为什么我们要经历这些呢？当然，它也能培养韧性和其他能力。我非常尊重那些这样做的人，别误会我的意思。我非常喜欢那些努力奋斗的人。而且，当有人说这个想法很“无聊”时，你不能轻言放弃，因为人们总会有这样的声音。
But I do think that we can make it easier to try. And I think we make it easier to try. Then we can mold people try. And I think our world where there's more entrepreneurs is a better world. And I think our attempt is one. I'm sure there's going to be more people coming up with different ways of doing this.
但我确实认为我们可以让尝试变得更容易。我觉得如果我们让尝试变得更容易，那么我们就可以鼓励人们去尝试。我相信，一个拥有更多企业家的世界会更美好。我认为我们的努力只是其中之一。我相信将会有更多人提出不同的方法来实现这一点。
And for me, the more the so let's get into your book, which in many ways kind of covers some of the stuff we've been talking about. It's called me, my customer, NAI out to August 5th. You can pre-order it now. Please pre-order it. You said this isn't just another AI or entrepreneurship book. It's a playbook. Yeah, let's talk about that. What type of playbook?
好的，那么我们来谈谈你的书。这本书在很多方面涵盖了我们一直在讨论的一些内容。书名是《我、我的客户和AI》，将在8月5日出版。你现在就可以预购，拜托请预购这本书。你提到这不仅仅是另一本关于AI或创业的书，这是一本行动指南。好，我们来聊聊这个。这是哪种类型的行动指南呢？
What's the biggest mindset shift you want readers to walk away with? Well, I think a lot of it we cover it. Right. One is that there'll be a new type of entrepreneur out there that basically the non-technical founder can go out there. And the second is that we should start to look at how do we build new type of businesses. People should do unicorns all day long. Go, go, go, go. But I think everybody who have this idea that they might build something that is not unicorn with all what that entails, they'll be these new type of businesses available to them.
你希望读者最大的思维转变是什么？
我认为我们已经涵盖了很多。首先，会出现一种新型的企业家，尤其是那些非技术背景的创始人也能开始创业。其次，我们应该开始考虑如何构建新类型的企业。虽然大家都在追求独角兽企业，不断努力冲刺，但我认为并不是每个人的点子都必须变成独角兽企业。这会有一些新的商业模式可供他们发展。
And the third thing is this relationship capital. Like what is it? How do you how do you solve identify? How do you build a moat to a customer base? And so the book goes through kind of like these three mental models and talks about it sucks that frameworks and all those different things that we've been using ourselves.
第三点是关系资本。关系资本是什么？你如何解决识别问题？你如何为客户群建立护城河？这本书涵盖了这三种思维模型，并讨论了我们一直使用的框架和各种不同的方法。
And so in many ways it's kind of like the it's the user manual that we gave the agents, but just written up in a book form so that people can can consume them. It's a great way to get the information in your brain supposedly using AI. We forget things. So we clearly need to be reading things still.
在很多方面，这就像是我们给代理人提供的用户手册，只不过是以书本的形式写出来的，这样人们就可以阅读它们。 据说这是利用人工智能将信息输入大脑的一种很好的方式。我们会遗忘一些事情，所以我们显然仍然需要阅读。
We tried to build, we tried to write the book with AI. We were like convinced that we can just we had all these white papers internally and we're like, here you go, just write the book. And you know, if you're a company, we had to give up at the end. I'm sure you'll be able to write books, you know, soon, but like this one we had to kind of like grind out.
我们尝试用人工智能来创建和撰写这本书。我们一开始很确信，我们有许多内部的白皮书，所以觉得可以直接让人工智能来写这本书。但结果是，我们最终不得不放弃。我相信以后肯定可以用人工智能来写书，但这次我们不得不亲自完成。
Yeah. And for the people on the other side, like let's not forget the importance of I do believe reading something and how you process it when you read it in your hands or you know, maybe I did the audiobook earlier today and it was miserable to make the audiobook. Like I don't know.
好的。对于另一边的人来说，让我们不要忘记阅读的重要性。我确实相信，当你手中拿着东西阅读时，处理信息的方式是不同的。今天早些时候，我录了一本有声书，过程非常痛苦。真是让人无奈。
Yeah, you say I for that probably in the picture. But you know what I thought that was the whole like that would dismiss the whole point of the book. The whole point is that I'm trying to create a relationship with people who want to do this. True. And then I have to make that effort.
你说我可能是为了那个原因出现在这张照片里。但你知道吗，我觉得如果这么说就彻底误解了这本书的意义。整个重点是我想与那些想做这件事情的人建立一种关系。没错，所以我必须付出努力。
And of course I could use AI and I've done that and it actually sounds pretty well. It's probably much better than having me with my Danish accent kind of like trying trying to do it. But then you know, like all the subtleties and kind of how I felt when I wrote it together with my my co-author Nicholas, you know, wouldn't come through.
当然，我可以使用人工智能，我也确实这么做了，而且效果相当不错。可能比我用丹麦口音来做要好得多。但是，所有的细微之处——比如写作时我和我的合著者尼古拉斯的感受——可能就无法传达出来了。
And so it was important that you made that effort even though it was horrible to do. I'm sure ended up being great. Did AI help you create the phrase donkey corn or was that for me? You know, that was my my business partner Nicholas who came up with that. I'm not sure how I did it. But I've used it so much that I get credit for it now.
因此，尽管做这件事很艰难，但你付出的努力是很重要的。我相信最终结果是很好的。"驴子玉米"这个短语是AI帮你创造的吗，还是说是为我而发明的？其实，这是我的商业伙伴尼古拉斯想出来的，我不知道他是怎么做到的。不过，因为我用得太多了，现在这个短语也归我了。
So I went but in full disclosure, he was the one who came up with it. I don't think he did. But I will say mid journey and all these other models now when you say like, you know, a donkey with a party hat on like it is just incredible how what it spits out. And so yeah, and I didn't I don't think it did the word, but it's definitely done a lot of the imagery that we have on it.
所以我去了，但坦白说，这个主意是他提出来的。我不觉得他真是这样做的。不过我想说，现在用Midjourney和其他一些模型，当你描述某个情景，比如“一头戴着派对帽子的驴子”时，生成的画面真是令人惊叹。所以，是的，我不认为它帮忙处理了文字，但它确实为我们的很多图像创作提供了支持。
I mean, it's a cool phrase, you know, it definitely makes sense of like how to look at these things differently. And I think we're looking for new mental models right now and business models to figure out where this goes, where we go in the future.
我的意思是，这个短语很酷，能让人用不同的角度去看待这些事物。我认为我们正在寻找新的思维模式和商业模式，以弄清楚未来的方向和我们该如何前进。
So you had some pretty amazing folks that back this book, you know, you got your friends to say nice things. What do you think like read Hoffman, you know, a founder of LinkedIn, among many other things, Shopify's Harley Finkelstein, as I mentioned, what do you think resonated with them?
你为这本书找到了几位非常了不起的人支持，比如请朋友们说了些好话。像LinkedIn创始人之一的里德·霍夫曼，还有我提到过的Shopify的哈雷·芬克尔斯坦这样的知名人物，他们对这本书有什么共鸣呢？
I think in many ways that it's a positive take on what AI can do. And I think a lot of of those folks kind of like really are thinking about how can we use AI to get entrepreneurship to more people. And so I think the positive kind of approach and the and the democratization of of entrepreneurship was something that resonated with them.
我认为这在很多方面都是对人工智能能力的一种积极看法。我觉得很多人确实在思考如何利用人工智能让更多人能够创业。所以，我认为这种积极的态度和创业的民主化理念对他们产生了共鸣。
And I know that all of this is helping us create better ideas and create better businesses, right? But how important is mindset in this and our mental health? We kind of touched on it. I think mindset is kind of like what entrepreneurship is really is right. I look at three things, normally when I kind of like evaluate on entrepreneurs and honestly our system does a lot of the investing on our behalf. And so we have to try to codify these things also. And some of the attributes that we are looking at is what I call agitation, which is basically how much kind of like forward motion do you have? Like do you propel stuff? Like do you, are you the type like that kind of come back to the age and go like, hey, you said they'll come in two minutes. Why it's not there yet.
我知道这一切都在帮助我们创造更好的想法和更好的业务，对吧？但心态在这其中有多重要，以及我们的心理健康有多重要呢？我们稍微触及了这个话题。我认为心态实际上就是创业精神的本质。我通常会看三个方面来评估企业家，而我们的系统实际上在很大程度上代表我们进行投资，因此我们也需要将这些特质进行编码。我们关注的一些特质之一是我称之为“推动力”的东西，这基本上是指你有多少前进的动力。比如，你是否是那种会回到原点的人，然后说：“嘿，你刚才说两分钟内会到，为什么还没到？”
We do a lot of what we call gravity or the ability to tell a story in a compelling way. Can you get people to kind of like follow you, but not as kind of like blind kind of influence or is but like, are you one of those community managers that people that resonate with people? And then we like generalist like, are you pretty versatile? You somebody that will have a point of view and of a cavalry to describe why you don't need to like this logo over to how do you think that we can make the agent talk in a more human way to some of the customers you serve to what should your domain and the name accompany be and all those different things. And so we look at some of these, I would say soft values as character traits that help us figure out who might be somebody who has a better chance than not to make something happen.
我们非常重视所谓的"引力"，也就是讲故事的能力，让人们感兴趣并愿意跟随你。不仅仅是盲目地影响他人，而是成为那种能够引起共鸣的社区经理。我们还喜欢通才型的人才，你需要具备多面技能，能够提出自己的观点，并有能力解释为什么不需要喜欢这个标志，或者思考如何让客服以更人性化的方式与客户交流，以及应该如何命名你的领域和公司等等。因此，我们考量的一些软价值观，例如性格特征，帮助我们判断一个人是否更有可能实现目标。
I think the other thing you mentioned is about mental health. Yeah, I talked about soft values and and people say soft skills, which I thought was interesting. Hmm. I think those are into twine, right? Like maybe values are kind of like your the way that you see the world and the skills are kind of how you apply them. But I think your mental health question is good. I think a lot of us, you know, I have been through, you know, COVID and all these different things that made like live a little bit kind of frustrating. But I'm not sure I'm the only one, but I'm a little bit tied to kind of being in defense. Like I kind of want back into the headspace of abundance and kind of like let's just do stuff. And I think if I can't save the world, what I might be able to do is to help people kind of like solve something for a small group of people.
我想你提到的关于心理健康的问题也很重要。是的，我讨论了软性价值观，人们也常说软技能，我觉得这是个有趣的话题。嗯，我认为二者是相互交织的。可能价值观就像你看待世界的方式，而技能则是你如何运用这些价值观。我觉得你提到的心理健康问题很好。在经历了 COVID 和其他让生活有些沮丧的事情后，我相信我们中的很多人都有相似的感受。我不确定是否只有我一个人有这种感觉，但我有点习惯于处于防御状态。我希望能回到一种充满可能性的心态，积极去做一些事情。如果我不能拯救世界，我或许可以帮助一小部分人解决一些问题。
And if you can accumulate all those different ones, you know, like you probably make relatively launch impact. And so, you know, I hope other people kind of like just goes like, oh, you know, like, yeah, the world is burning. But maybe we can make a business around preparing yourself for the next fire. So whatever it could be. Right. And then you can take something good off of the other demise. You know someone doing that right now. It's a great idea. Anyway, we only like warning system. I'm sure like people who lived through that like, you know, it was probably incredibly horrible. But you know, they know much more than people that haven't been through it.
如果你能收集到所有这些不同的经验，你可能会产生相对显著的影响。所以，我希望其他人能够意识到"是的，世界在燃烧，但也许我们可以围绕为下次火灾做准备建立一个生意"。无论是什么，你都能从别人的失败中获取一些有益的东西。现在就有人在做这样类似的事情，这是个很棒的主意。不管怎样，我们都喜欢预警系统。我相信经历过这些的人都觉得那是非常可怕的，但他们比那些没有经历过的人知道得更多。
Yeah. Well, you know, Henrik, this is such a refreshing take. We talk about what you could do now, you know, and a lot of my shows and it is learn, play, try, you know, A.I. is not going anywhere, right? The train is left the station. And I feel like while that is helpful, what you're doing really takes it to the next level because it's really the action and how we could work with A.I. to build the next thing to support ourselves and make money and thrive, right? It's like, it's a very clear path to that, which is just I think really important right now and what people need to hear.
是的，Henrik，你知道吗，这是一个如此新颖的观点。在很多节目中，我们谈论的是现在可以做什么，比如学习、玩耍、尝试。人工智能不会消失，它的发展已经不可阻挡。而我觉得，虽然这种讨论是有帮助的，但你所做的事情真的将其提升到了一个新的高度，这实际上是关于如何采取行动以及如何与人工智能合作去构建下一个支持我们、挣钱和成功的项目。 这是一个非常明确的路径，我认为在当下这是非常重要的，也是人们需要听到的。
Yeah, no, I'm 100% agree with that. Well, thank you for being here. That is it. Any last takeaways or anything you want to share before we go? No, I think we've been through quite a lot of it. I mean, like, I am as you can hear is one of, I haven't really spend that much time talking about this has been in Nicholas and my head for a while. And so it's kind of very refreshing coming out and and talking about it and hearing what questions you get back. And so I really, really appreciate spending time on it.
好的，我完全同意你的观点。感谢你今天的参与。那么就这样了。临走之前，你还有什么想分享的或者最后的建议吗？我觉得我们已经讨论得很充分了。可以说，这个话题我没有花太多时间来谈论，一直以来都只是我和尼古拉斯心中的想法。所以能够出来谈论它并听到大家的反馈，真的让人感到耳目一新。我非常感谢能花时间来讨论这个话题。
Well, you're great. I, you know, I had more of a we have to wrap this. And so hopefully you're watching listening, you got something out of it. I know I did. You can go and check out autos.com now. Start your journey. Build your next great donkey corn company. Also, you can preorder me my customer in a I link is in the show notes. Henrik, thank you again. Thank you so much. And thanks to all of you for joining us today on the show. I really loved learning with all of you. Thanks again to our series sponsor, Hi, Blader.
好的，你很棒。你知道的，我更多的是想说我们需要结束这一段。所以希望正在观看或收听的你能从中获得一些东西，我知道我获得了。你现在可以去访问autos.com，开始你的旅程，打造下一个优秀的donkey corn公司。同时，你可以预订我的客户，链接在节目注释中。Henrik，再次感谢你。非常感谢。同时也感谢所有参与我们节目的观众。我非常喜欢和大家一起学习。再次感谢我们的系列赞助商，Hi, Blader。
You've got to check out the AI download collection. We've curated all the top headlines from our show. So it's really easy to read more about these stories. So you can keep up and of course, share them. Click the Hi Blader link in our show notes to get smarter.
你一定要看看这个AI下载合集。我们精选了节目中的所有重要新闻，让你能轻松了解更多故事详情。这样你就能跟上潮流，当然也可以分享给他人。点击我们节目备注中的Hi Blader链接，变得更聪明吧。
Thank you so much to Mousso Media for producing and editing the series. Check them out at moosomedia.com. If you love this episode, what do you got to do? You got to subscribe, rate and share it. It helps me keep growing the show independently.
非常感谢Mousso Media制作和编辑这个系列。可以访问moosomedia.com了解更多。如果你喜欢这一集，你需要做什么呢？你需要订阅、评分并分享。这将帮助我独立发展这个节目。
We've got so much more coming your way. I'm Cheryl Lazar. So you will see you next time on the AI download. Thank you.
我们还有更多内容会带给大家。我是Cheryl Lazar。我们下次的“AI下载”节目再见。谢谢大家。