Build A One-Person Business As A Normal Person (From $0 To $10K)
发布时间 2024-12-01 22:19:08 来源
I talk about the one person business a lot. Now why do I talk about this? Well, of course, it does well on YouTube. People like watching it, it's an attention-grabbing topic, but it's also just the most logical option for beginners. Because most people have these dreams of building a startup or a software or an apparel brand or maybe some kind of like pre-workout or supplement. But that's not the most beginner-friendly. You need some capital to make that work. You need initial cash to invest in the manufacturing, the product, and the development, and all of those kinds of things. And so when people get into that and they start learning about it, they kind of get discouraged because they don't have anywhere to go. They can't do that thing yet.
我经常谈论一个人经营的生意。那我为什么要谈论这个呢？当然，这个话题在YouTube上很受欢迎，人们喜欢观看，因为它引人注目。但更重要的是，对于初学者来说，这也是最合乎逻辑的选择。大多数人都梦想创建一个创业公司，开发软件，创立服装品牌，或者生产一些比如健身前的补剂之类的产品。但这些并不是对初学者最友好的选择。你需要一定的资金投入才能使这些项目运转起来，你需要初始资金投入生产、产品开发以及其他各方面。因此，当人们进入这些领域并开始了解时，他们往往会感到气馁，因为他们暂时没有条件去实现这些。
And now you can always go with things like dropshipping, which there's ways to get around that. But I still believe the one person business model that we talk about often, and I'm going to break down in the simplest of terms in this video, is the most logical option for beginners. Because with that, you don't need any money to start. You don't need really anything aside from the skills or interests or expertise that you already have and an internet connection. The thing with this and why I recommend this style of model is because it's skill, interest, and expertise agnostic. It works for all of them.
现在，你可以选择像代发货这样的方式，并且有一些方法可以规避其缺陷。但我仍然相信我们经常讨论的一人企业模式，并将在这个视频中以最简单的方式解释，这是初学者最合逻辑的选择。因为这种模式不需要启动资金，只需要你已有的技能、兴趣或专业知识以及一个网络连接。我推荐这种模式的原因是它对技能、兴趣和专业知识都不设限，不论你具备哪一种都可以运用。
And then once you get going and once you know what you're doing and you're learning the skills on the go as you're actually building the business, you're stacking a lot of high value skills doing this that you can take and do another business model with. But once you do that, you can then increase your income, increase your cash flow to the point where you have enough to invest in starting the software business, starting the apparel business, starting the ecommerce business, whatever it may be. And another reason is I teach this because I did it. I was a one person business until I hit $50,000 a month.
当你开始行动，并在实践中学习技能时，你实际上是在建立业务的同时积累大量高价值的技能，这些技能可以应用于其他的商业模式中。一旦做到这一点，你就可以提高收入和现金流，直到有足够的资金投资于创建软件公司、服装公司、电子商务公司等等。另一个原因是我传授这个经验是因为我自己就是这样做的。在达到每月5万美元的收入之前，我一直是一个人经营业务。
And then I hired on an editor and he's also my support guy. So technically, I'm still a two person business under my personal brand, but then Cortex, which we're starting right now, is fueled with a lot of a lot of the money that I've made. So we don't have to take on VC or investors or any kind of external funding to build it and we're free to build it how we want. And as I've said in a previous video, Sam Altman, the founder of OpenAI chat GPT, he said in an interview one time that he has a group chat with his friends where they're betting on who's going to be the first $1 billion one person business because there are already one person businesses making one million 10 million.
然后我聘请了一位编辑，他也是我的支持人员。所以严格来说，我的个人品牌还是由两个人运作的。但我们正在启动的项目Cortex，是由我之前赚取的大量资金支持的。因此，我们不需要依赖风险投资或外部投资者的资金，可以自由地按照自己的想法来构建它。正如我在以前的视频中提到的那样，OpenAI的创始人Sam Altman曾在一次采访中说，他和他的朋友有一个群聊，他们在赌谁会成为第一个年收入10亿美元的个人企业，因为已经有一些个人企业年收入达到了一百万或一千万美元。
And I'm sure there are many others that are making much more than that. And now those numbers are like holy crap. How is how are they doing this as one person? And this wasn't possible in the past. This is only possible right now with the things that I'm going to tell you about, which is usually thanks to technology, social media, the internet being able to connect with anyone being able to attract an audience to who you are and being able to distribute a digital product that doesn't take any extra effort or labor or capital to build and distribute.
我确信还有很多人赚得比这更多。而现在这些数字让人不禁感叹：“天哪，他们一个人是怎么做到的？” 过去这是不可能的，但现在却可以实现，这都要归功于我将告诉你的一些因素，通常是由于技术的进步、社交媒体、互联网的发展。互联网让我们能与任何人交流，吸引关注你的人群，并能够分发一种数字产品，这样的产品无需额外的努力、劳动或资金就能被创建和传播。
So I'm going to lay this all out for you in what I believe is the simplest just bare bones, simplest way to start making some kind of money because that's what most people want. The a common question I get in the comments, which is why I'm creating this video is like, okay Dan, I get this whole one person business thing kind of makes sense. But how do I actually start? And after thinking about that question for a long time, I'm like, I thought I was showing you how to start. But there's still other things on people's minds when they hear the word business.
所以，我要用最简单、最直接的方式为大家讲解一下，如何开始赚点钱，因为这是大多数人想要的目标。大家在评论中常问的问题也是我制作这段视频的原因之一。有朋友会说，“好吧，Dan，我大概理解一个人的生意这个概念，但我该如何真正开始呢？” 对于这个问题思考了很久后，我以为自己已经在教大家如何开始了。但是，当人们听到“生意”这个词时，脑海中可能还会有其他疑问。
So for the remainder of this video and for quite a long time, do not worry about building a website starting in LLC or even worrying about taxes. If you haven't made at least $10,000 to $50,000, you're fine. Now, side note there, I don't know about overseas people. I don't know how the tax and businesses work there. So do some external research for yourself. See if you actually need one. But in the US, you can you don't need an LLC. You can be taxed as self-employed forever. And when you're making $10,000 to $50,000, that is a lot to you because you're just starting out in business.
在接下来的视频和相当长的一段时间里，不必担心要建立网站、成立有限责任公司（LLC）或关注税务问题。如果你还没有赚到至少1万美元到5万美元，你是可以不必担心的。需要注意的是，我不知道海外的情况，也不清楚那里的税务和商业运作机制。所以你需要自己做些额外的研究，看看你是否真的需要这些。但是在美国，你不需要成立LLC，你可以一直以自雇的身份报税。当你赚到1万到5万美元时，对于刚开始创业的你来说，这已经是一笔不小的金额了。
But the IRS is not going to audit you. That's a minuscule amount to them. So remove those from your mind. And let's focus on actually making money first because that's why you're starting the business. Now, one last thing to preface is that I'm not going to teach you how to start an agency or how to start an e-commerce business. I'm going to teach you the absolute bare bones of how to just turn your skill or interest into some kind of offer so you can start making money. The beauty behind this is that you can pivot and scale as far as you want. If you start with something like it, like an SMMA or dropshipping, you're stuck in that. Your pigeon hold in that. The only option is to either succeed or quit with what I'm going to show you right now and what I've talked about infinite times before. You can pivot as much as you want. You can change as much as you want.
但国税局不会对你进行审计。这对他们来说是微不足道的数目。所以，把这些担忧抛开。让我们先专注于真正赚钱，因为这是你创业的原因。再提一个最后一点，我不会教你如何创建一家代理公司或电商业务。我会教你如何把你的技能或兴趣转化为某种产品或服务，帮助你开始赚钱。这个方法的妙处在于你可以根据需要进行转型和扩展。如果你一开始选择的是像社会媒体营销代理（SMMA）或代发货业务（dropshipping），就会被限制在这些选项中，只有成功或放弃的选择。而我现在要教你和之前多次提到的方法，让你可以无限次地转型和改变。
This is the style of business that you just build as far as you want to go with any kind of interest. If your values or beliefs change, it can change with it. And then you use that, especially the audience portion, to fuel any other kind of business you want to build. If you want to start an agency, build this kind of business first and then pivot into the agency. And likewise for e-commerce or software or whatever it is. Start here. Now, before we begin, I have a soft little ad. So if you don't like ads, skip ahead, maybe 30 seconds. But the one person business launchpad, I know it's right in line with this video is about to launch. By this video, the time it goes out, it should be launch. Check the link in the description. We go over what I talk about in this video. And more because a video can only, it can't cover an entire course worth of material unless I make the video five to 10 hours long.
这是一种商业风格，你可以根据自己的兴趣做到想发展的程度。如果你的价值观或信念发生变化，这种业务也可以随之调整。然后，你可以利用这种方式，特别是观众部分，来支持任何你想要发展的其他业务。如果你想创办一个代理机构，先建立这种类型的业务，然后再转向代理机构。同样的，这种方法适用于电子商务、软件或其他任何领域。从这里开始。现在，在我们开始之前，我有一个简短的广告。如果你不喜欢广告，可以跳过，大约30秒。但是，我想推荐一个与本视频内容相关的"一人创业启动平台"，它即将上线。等到这个视频发布时，应该就上线了。可以查看视频描述中的链接。我们会讨论视频中提到的内容，还有更多信息，因为一个视频无法涵盖完整课程的内容，除非时长达到5到10个小时。
But I just, I just decided to put it all in one place. And this is my cheapest course yet. It's just four people that want to start. So go check that out, link in the description. Step one of starting a one person business is just understanding the digital tool stack that you need to have a digital tool stack is like software. So if on your phone, if you are into self improvement and productivity, you probably have a to do app. You have a notes app. You have other things of that nature for a business. You need something similar. So you can manage the resources, assets, ideas, other things for your business. So let's go over those. And also links to these as well will be in the description. If you just need an easy way to access them.
我决定把所有内容集中在一个地方。这是我目前最便宜的课程，专为那些想要开始的人设计。可以查看说明中的链接。开始一个人经营的业务的第一步，就是理解你所需要的数字工具组合。数字工具组合类似于软件。例如，如果你手机上有自我提升和提高生产力的应用程序，比如待办事项应用、记事本应用等，那么做生意时你也需要类似的工具来管理资源、资产、想法和其他业务相关的事项。现在让我们来看看这些工具。此外，这些工具的链接也会在说明中提供，方便你轻松访问。
When setting up an online business, you need four things. One is somewhere to generate traffic to attract potential customers. Two is somewhere to collect emails. So you have direct access to interested potential customers and can remarket to them. As an aside, if you're building on social media, yes, you can promote on social media. But that's just a bunch of random people that chose to follow you. If you want to turn readers into fans and give them more value, then an email list is kind of necessary for that. Three is somewhere to accept payment and host your products or services. This is so you can promote to number one and two to make money. Four is somewhere to save your ideas and writing for marketing, client work, product planning and content.
建立一个在线业务时，你需要四样东西。第一，要有一个能吸引潜在客户的渠道来产生流量。第二，要有一个收集电子邮件的地方，这样你可以直接接触到感兴趣的潜在客户，并且可以再次进行营销。顺便提一下，如果你在社交媒体上建立品牌，可以在上面推广，但那只是吸引了一些选择关注你的随机用户。如果你想将读者转化为粉丝，并给他们提供更多的价值，那么建立一个电子邮件列表是必要的。第三，需要一个接受付款并托管产品或服务的地方，以便你可以通过第一和第二点来赚钱。第四，需要一个保存创意和写作的地方，用于营销、客户工作、产品规划和内容创作。
Now I've tried every possible software on the market. I've tried quite a few of them. And so this list is what I deem to be one the most reliable, the highest quality and the most affordable with free plans that you can start on. So the first type of technology or tool that we need is somewhere to generate traffic. And many of you aren't going to like this because social media is the most accessible. You have it on your phone already. You're watching it right now. It is zero cost. You can log on. You can post right now. And it is skill based skill based skill issue. If you can't grow on social media. Yes, there is an algorithm and luck baked into it.
现在我已经尝试过市场上所有可能的软件，真的试了不少。因此，我整理出了一份我认为最可靠、质量最高且最实惠的清单，其中还包括可以免费开始使用的计划。 首先，我们需要一种能生成流量的技术或工具。许多人可能不太喜欢这个答案，因为社交媒体是最容易接触到的。你的手机上已经有社交媒体，你现在就在使用它。它不需要花费任何费用，你可以立刻登录并发布内容。 如果你在社交媒体上没能取得增长，那是因为这需要技巧。当然，算法和运气也在其中发挥作用。
But you can also learn and practice the skill of writing persuasion, attention capture, think of social media as a meta skill, right? Or an umbrella skill. And you acquire that umbrella skill by learning all of the other minor skills that compose of it. So when you break down a social media platform, you have a sharing mechanism, you have an engagement mechanism, you have writing, you have designs, you have videos, you have video editing, you have comments, you have DMs, all of these communication, social dynamics persuasion. These all come into play when you're trying to increase the impact of how you approach social media.
你也可以学习和练习写作技巧，比如说服和吸引注意力。把社交媒体看作一种“元技能”或者“综合技能”，对吗？你通过学习组成这一技能的各种小技能来掌握它。当你拆解一个社交媒体平台时，你会发现它有分享机制、互动机制、写作、设计、视频、视频编辑、评论、私信等。所有这些都涉及到沟通、社交动态和说服力。当你试图提高自己在社交媒体上的影响力时，这些技能都会发挥作用。
Another thing and why I think this is a better strategy than going straight for paid ads is one, if you're watching this and you're you like the idea of the one person business, you don't have money. You don't have a lot of money to put into paid ads. So that doesn't make sense. You can't test. You're going to blow $100, $500. And then you're not going to have the right angle. You're going to run out of money before the ads even start getting good. You don't have $1,000, $10,000, $50,000 like big companies to pour into paid ads to really test and refine and make it profitable. So on social media, you just write posts every single day. You're testing ideas and angles every single day. Once you do this for one year, two years, three years, you have all of these ideas. You know exactly which ideas get engagement, capture attention, bring in followers, bring in sales. Then you can turn that into a paid ad and you start off on a much better foot.
另一种策略，我认为比直接投入付费广告更好，其原因之一是，如果你想开展一人创业，但又没有太多资金用于付费广告，这种策略会更适合你。你可能没法承担那些测试广告的成本，比如一不小心就花掉100或500美元，却还找不到合适的方向，导致在广告取得成效前就耗尽了资金。而不像大公司有成千上万甚至数万美元的预算，可以通过付费广告进行多次测试和优化直到盈利。
所以，可以考虑在社交媒体上发布内容。每天写帖子，不断测试新的想法和策略。经过一到三年的积累，你会发现哪些创意能够引起关注、增加粉丝和促进销售。这样一来，你就有了成功的经验可以转化成付费广告，效果会更明显，起点也更高。
Now with this whole social media thing, since we are going for the easiest, low cost and most accessible way, we're going to do it with writing, right? Writing on social media. That way, you don't need to learn video editing. You don't need to learn audio editing and you don't need to learn graphic design. Anyone can write a post and share an impactful idea. You text your friends every single day. If you have self improvement-minded friends and if you don't, get on social media so you can find them. Social media isn't all toxic. There's actually an entire niche of self improvement. You're watching it right now. There's probably people in the comment sections that you can actually make friends with and build a business with. But it act as if you were texting or DMing those friends.
现在，有了社交媒体这个平台，我们追求的就是一种最简单、成本最低且最容易获得的方式，所以我们会选择写作，对吧？在社交媒体上进行写作。这样，你就不需要去学习视频剪辑、音频编辑，也无需学习平面设计。任何人都可以写一篇帖子并分享有影响力的想法。你每天都会给朋友发信息。如果你的朋友也关注自我提升，那就更好，如果没有，那就去社交媒体上寻找这样的朋友。社交媒体并不完全是有毒的，其实有一个专注于自我提升的细分领域。你现在就是在参与其中。评论区里可能有一些人，你真的可以与他们交朋友甚至建立业务。但在交流时，就像你在给朋友发短信或私信一样。
It's the same exact thing. You just post it online and people follow you. It's like think of social media as a big internet group chat, but those group chats are different niches and the self improvement space, self improvement, umbrellas, everything. It umbrellas business. It umbrellas anything valuable. It's not memes and entertainment, influencer stuff like showing off your body, being a fitness model, even fitness people can just write and give out the education aspect. So with that, you have three options for social media, which is X, threads, or LinkedIn. These all have their pros or cons. Just choose the one that you feel like you resonate with most. LinkedIn has the most professionals on it. It probably has the most money to make on it.
这跟之前说的一样。你只需在线上发布内容，大家就会关注你。把社交媒体想象成一个大型的网络群聊，但这些群聊各自包含不同的小众领域，而个人提升领域涵盖了一切。它涵盖了商业，涵盖了任何有价值的东西，而不是仅限于搞笑内容和娱乐，或是展示身材的网红那类东西。即便是健身达人，也可以通过写作分享教育性的内容。所以在社交媒体上，你有三个选择：X平台、Threads或者LinkedIn。每个平台都有优缺点。选择一个你觉得最符合自己风格的平台。LinkedIn上有最多的专业人士，也可能是能赚最多钱的平台。
Threads is kind of like the Instagram culture. There's some trolls here and there. Quite a few trolls actually, but it seems like engagement is pretty good right now for beginners to start and grow. But as with all social media platforms, that goes up and down. It's the same thing with X or LinkedIn. Sometimes it's easier to grow. Sometimes it's harder to grow. Picking a platform based off of how easy it is to grow isn't a good long term strategy. So just pick a platform that you like and want to stick with the one that you log on the most. So we have social media as the first tool and our tool stack.
Threads有点像Instagram的文化。虽然这里有一些“喷子”，其实还不少，但现在对初学者来说，互动活跃度还是挺不错的，适合入门和成长。不过就像所有的社交媒体平台一样，这种互动活跃度是有起伏的。类似于X或LinkedIn，有时候会比较容易发展，有时候又比较难。根据平台的易发展性来选择并不是一个好的长期策略。所以，最好选择一个你喜欢并且愿意坚持使用的平台，也就是你登录最频繁的那个。因此，我们把社交媒体作为我们工具组合中的第一个工具。
Second, we need somewhere to collect emails because when you're writing posts, you need somewhere else to lead them so that you can speak directly with those people. You're not speaking like in a public podium or in that public group chat, you're speaking to the people that actually want to buy from you. Your email list is where you demonstrate competency or authority, where you give education and insight based on your skill, interest or expertise, which we'll talk about. And it's also just a place where you can directly promote your products or services. So if you are kind of fearful of doing that on social media, because of the trolls, because of the people that don't like you selling in front of their face, even though they don't get mad at the paid advertisements that are put in front of them, they just get mad when they see you making money.
第二，我们需要一个地方来收集邮件，因为当你写帖子时，你需要一个能够引导他们的地方，这样你才能直接与那些人交流。你不是在一个公共演讲台上或公共群聊中讲话，而是在与真正想从你这里购买的人交流。你的邮件列表是你展示能力或权威的地方，你可以根据自己的技能、兴趣或专长提供教育和见解，我们会讨论这些。它也是一个你可以直接推广产品或服务的地方。如果你在社交媒体上这样做有些害怕，因为那些喷子、那些不喜欢你在他们面前销售的人，虽然他们对放在他们面前的付费广告并不生气，但只要看到你赚钱就生气。
So maybe that's more reason to just piss them off more. But in your newsletter where you're directly promoting there, that's probably where you're going to make the most money because that's best done with long form content, where you can demonstrate that competency, where you can show you know what you're talking about, where you can show your value on social media. Social media is where you capture attention newsletter is where you hold and deliver value on the attention. The social media is just a bridge to your newsletter so you can speak directly to them. Now, I'm personally a fan of just pairing a short form platform with a long form platform.
也许这反而更有理由继续激怒他们。但在你的通讯中，您直接进行推广，那可能是您赚最多钱的地方，因为在这里您可以通过长篇内容展示您的能力，证明您对所谈论的话题非常了解，并展现您的价值。社交媒体是吸引注意力的地方，而通讯是保有和传递这些注意力价值的地方。社交媒体只是通向你的通讯的桥梁，这样你就能直接与他们对话。我个人偏爱将短篇平台与长篇平台结合起来。
And I think everyone needs an email list, right? So you could technically exchange the email list for like a YouTube channel or podcasts, but then you have to learn audio editing, video editing, you have to potentially pay for equipment, short form content on social media, writing plus a newsletter is arguably the highest leverage route to go because then you can always just use those newsletters as YouTube video ideas and scripts. And then once you record those, just post them to your podcast. So you're building by writing the newsletter, you're building up a bank of potential future videos. And it just makes sense.
我认为每个人都需要一个电子邮件列表，对吧？当然，你可以选择用像YouTube频道或播客来替代电子邮件列表，但这样的话，你需要学习音频和视频编辑，而且可能还得花钱买设备。而在社交媒体上制作短视频，写作加上发布电子报可能是最高效的方法。因为你可以把电子报的内容作为YouTube视频的创意和脚本使用。录制完后，再把这些内容发布到你的播客上。通过撰写电子报，你实际上是在储备未来可能用来制作视频的素材。这种方式非常明智。
So I personally recommend Beehive for building your email list. It's free for up to like 2500 subscribers. I use them. I recently switched to them. I've spoken with the CEO. It's really good company. I just love I love their culture. And if you use the link, I'm actually not too sure about this. If you leave, if you use the link in the description, I believe you get some kind of like free thing 14 days, I don't know. And then you get 30% off of your first three months of payments. Don't hold me to that. But I think that's there.
我个人推荐使用 Beehive 来建立您的邮件列表。对于最多大约2500名订阅者来说，它是免费的。我最近切换到了这家公司，并且与他们的CEO交流过。这真的是一家很好的公司，我很喜欢他们的文化。如果您使用描述中的链接，我觉得可能会得到某种形式的免费14天试用，我不太确定。此外，您还可以在前三个月的费用中享受70%的折扣。不确定是不是这样，但我觉得有这个优惠。
Now step number three, we have a way to reach customers. We have social media. We have email newsletter. Now we need a place to accept payment and host our products and services. In other words, you need a place to send the people from social media and your newsletter to a place where they can pay you. The best place in my opinion, the simplest place is Stan S T A N. There's a lot of course, membership, community software's out there, but arguably the simplest one is Stan.
现在来到第三步，我们已经有了接触客户的方法。我们有社交媒体，也有电子邮件时事通讯。现在，我们需要一个接受付款和托管产品和服务的地方。换句话说，你需要一个地方，把社交媒体和时事通讯上的人引导过去，让他们可以支付给你。我认为最好的地方，最简单的地方是 Stan（S T A N）。市场上有很多订阅、社区软件，但 Stan 可以说是最简单的。
I actually met up with them recently too. Last week in Toronto, I'm going to make another video about the lessons that I've learned. The cortex engineering team went. We went in a conference room with them. They taught us a lot of incredibly valuable stuff. And they're just a great solid team with just a good set of values. And they are absolutely incredible with customer support. So if you ever need any help with them, Stan is there to help you with that. And it's just simple. If you go, you log in to Stan, you have a few options.
我最近也碰到过他们。上周在多伦多，我准备再做一个视频来分享我学到的经验。Cortex的工程团队也去了。我们在一个会议室交流，他们教了我们很多非常有价值的东西。他们是一支非常优秀的团队，有着良好的价值观，并且在客户支持方面表现得非常出色。如果你需要帮助，Stan可以为你提供支持。流程很简单，你只需登录Stan，接下来会有几个选项供你选择。
You add a product and you can see they have coaching calls. They have courses. They have communities. They have digital product downloads. They have all of these things that just, it's simple, right? When you know what you want to sell, you just go in. You put it on there. You slap a price tag on it and you promote it to your social media or your audience or your newsletter. And you worry about the fine details later.
你添加一个产品，你会看到他们有辅导电话、课程、社群和数字产品下载。他们拥有这些简单的东西，对吧？当你知道自己想卖什么时，你只需进入平台，把产品放上去，定个价格，然后在社交媒体、目标受众或新闻通讯上进行推广。细节的问题可以稍后再处理。
Now the fourth tool in your tool stack is just somewhere to save your ideas, your content and your marketing because you can go between all of these different apps and you can write the newsletter in Beehive. You can write the products in Stan. You can write your social posts on social media. But then they're kind of lost after that and disconnected and disjointed. And when you are building these things, you're having ideas that you want to save for later. So I recommend my own product, Cortex, because it helps you connect all of these things.
现在，你的工具堆栈中第四个工具是一个保存你的想法、内容和营销资料的地方。因为你可以在不同的应用程序之间切换，比如在 Beehive 中撰写新闻通讯，在 Stan 中撰写产品内容，在社交媒体上发布帖子。但这样做之后，这些内容就像失落了，彼此脱节且不连贯。当你在构建这些内容时，会产生一些想法，希望日后使用。因此，我推荐我自己的产品 Cortex，因为它可以帮助你连接所有这些内容。
This is where I personally write my posts, my threads, my newsletters, my products. When I build them out, it's where I plan my days. If you join our free Discord, we actually have user-created templates inside of there. And I believe when you just join my email list straight up, I give you a simple life reset planner that is inside of Cortex as well. So you can fill that out. Cortex, to me, I love Notion, but it's a more minimalist version of Notion that is more streamlined and built for writers and creators.
这是我个人用来写帖子、发帖、写通讯、制作产品的地方。我在这里安排我的日程。如果你加入我们的免费Discord群组，里面还有用户创建的模板。另外，只要你加入我的邮件列表，我会提供一个简单的生活重启规划器，也是在Cortex中的。你可以填写这个规划器。对我来说，虽然我喜欢Notion，但是Cortex是一个更加简约的版本，专为作家和创作者设计，更加高效流畅。
So if you want to save all of your ideas in one place, like texting yourself ideas, that's how we built the capture feature. You text yourself ideas, you can connect it to anything, you can reference any kind of information, you can save all of your highlights from Kindle and all of these different things in one place. So that is just easy to keep track of all of that information. And we have the AI synthesis feature going in soon and other AI chat features going in soon.
所以，如果你想把所有想法都集中保存在一个地方，比如通过发信息给自己记录想法，这就是我们设计“捕捉”功能的目的。你可以把这些想法发给自己，它可以连接到任何东西，你可以引用任何类型的信息，还可以把你在 Kindle 上的所有重点内容和其他不同的东西都保存在同一个地方。这样就很容易跟踪所有这些信息。此外，我们很快还会推出 AI 综合功能和其他 AI 聊天功能。
So it can be a chat GPT replacement amongst many other things. And when you're building out a product or service, you're usually giving out worksheets or templates to your customers, right? When you're coaching someone, you're giving them a worksheet to fill out each week. Maybe if you're building a course, you're usually hosting templates alongside of that. So that's what I also build and give out in my courses.
因此，它可以作为聊天GPT的替代品，以及用于其他许多用途。当您开发一个产品或服务时，通常会为客户提供工作表或模板，对吧？在指导某人时，每周都会给他们一个需要填写的工作表。如果您在构建课程，通常也会提供相关的模板。因此，我在我的课程中也会创建并提供这些内容。
Or you can just sell a template straight up in the micro product that we're going to be talking about. So if you create things in cortex, then you're technically just building a database of intellectual property that you can eventually package up and sell in the future as something like a template. So all of the links to those are in the description. You can use those and remember, I just want to maintain the frame of this video, where a lot of people may feel off about selling coaching, consulting, maybe freelancing or courses or templates or ebooks or whatever it is, digital products that are hyper profitable. Remember that I'm telling you that this is a beginner business model. So you can pivot into a big boy business model in the future.
或者你可以直接在我们将要讨论的微型产品中销售一个模板。如果你在Cortex中创建内容，那么从技术上讲，你就是在构建一个知识产权数据库，将来可以将其打包出售，比如作为一个模板。所有相关链接都在描述中，你可以使用这些。请记住，我希望保持这段视频的原有框架，因为很多人可能对销售教练、咨询、自由职业服务、课程、模板、电子书或其他高利润数字产品感到不安。记住，我在这里告诉你，这是一种适合初学者的商业模式。未来你可以转向更大的商业模式。
And if you close your mind off to these things because you have some kind of negative connotation with them, although I believe education products are the most impactful products because education is the starting point of everything. You're in this situation you are in right now because of your conditioning, because of your education. The creator economy is the new school system for all I'm concerned where people can find people that they resonate with. They can purchase education from them and learn from them if they have similar goals as them. So just think it through. I believe this is a very good starting point for a lot of people to learn and practice skills with digital products.
如果你因为对某些事物有负面的看法而拒绝接触这些东西，那就错过了机会。我相信教育类产品是最有影响力的产品，因为教育是一切的起点。你现在的状况很大程度上是由你的环境和教育决定的。在我看来，创作者经济就像是新的学校系统，人们可以找到与自己有共鸣的人，从他们那里购买教育产品并学习。如果你们有相似的目标，就可以从中受益。所以好好考虑一下吧。我认为数字产品是很多人学习和实践技能的一个很好的起点。
So the question now is, okay, what do I sell? So that leads into step two, which is what are you good at? So so far our business looks like this. Social media content, collect emails from that, send newsletters, promote your digital product or service on social media and in newsletters and then create everything in cortex so it's all in one place. Now we need to hammer down what you write content, write emails and create a product or service around. Now I can't help too much with this, but I can ask questions that hopefully provide clarity so you can make the decision for yourself.
那么接下来的问题是，好吧，我应该卖什么？这就引出了第二步，也就是，你擅长什么？到目前为止，我们的业务模式是这样的：通过社交媒体制作内容，收集电子邮件，发送新闻邮件，在社交媒体和邮件中推广你的数字产品或服务，然后在Cortex平台上整合所有内容，使其集中在一个地方。现在，我们需要明确你要围绕什么内容创作、撰写电子邮件以及制作产品或服务。在这方面我可能无法过多帮助，但我可以提出一些问题，希望能为你提供一些清晰的思路，以便你自己做出决定。
If I were to tell you, oh, go sell this exact product, then it would be the same as me telling you to start a social media marketing agency or an e-commerce store in a specific niche, pigeonholing you into that by nature, making you a specialist closing off your mind, you not really learning anything or feeling like you actually knowing what you're doing and not learning any of the skills that allow you to be independent and do this yourself. So I'm not going to do this. Figure it out for yourself. From these questions, think of one main skill or interest you'd like to build this business around. What are your favorite practical, nonfiction books? What do you already do for work or what have you studied? Are other people doing those things online already? If so, good.
如果我告诉你去卖这个产品，那就跟让我告诉你去开一家社交媒体营销公司或在某个小众市场开一个电子商务店一样，将你局限在一个小领域，让你成为一个过于专注的专家，限制了你的思维，使你无法真正学到东西，也觉得自己不懂正在做的事，更不能学到任何能够让你独立自主进行这些事情的技能。所以我不会这样做。你需要自己去探索。从以下问题中思考一个你希望以此来建立业务的主要技能或兴趣。你最喜欢的实用类非小说书籍是什么？你目前的工作是什么，或者你曾经学习过什么？有没有其他人在网上已经在做这些事情？如果有，那就很好。
What transformation have you made in one domain of your life? If you had to write a paper on one interest right now, what would it be? Be decisive here because you just need a starting point. And yes, to handle the objection of, oh, I've just been studying this in college or I've just been studying this in my free time online. I don't know if I'm qualified to teach it or also share my ideas on it. It's like, what do you think the people online are doing right now? They're just sharing what they know and what they find valuable so that other people can also find it valuable.
你在人生的哪个领域做出了转变？如果你现在必须写一篇关于某个兴趣的文章，那会是哪一个？在这里要果断，因为你只需要一个起点。是的，为了应对可能的反对意见，比如“哦，我只是大学里刚学了这个”或“我只是利用业余时间在网上学了这个”，“我不知道我是否有资格教授它或分享我的想法”。想想看，现在网上的人都在做什么？他们只是在分享自己知道的和觉得有价值的东西，以便其他人也能从中受益。
I think the disconnect there is that you are paying attention to the gap between you and other people online, rather than realizing that they're a human too. And if you were to meet them, they're just a human that decides to speak well to a camera or write in a serious way. Side note there, man. Intensity. Taking things seriously. I think it's unfortunate that people think it's just a bad thing to try hard right now or it's just a stigma like, oh, you're to try hard. Don't try hard. I don't think you get it. The only way to see any kind of success and anything is to be serious and to try hard.
我觉得问题在于，你关注的是你与网上其他人之间的差距，而没有意识到他们也是人。如果你遇到他们，你会发现他们也只是一个决定在镜头前表达得很好或者写得很严肃的人。顺便说一句，兄弟。认真对待事情。现在，遗憾的是，人们觉得努力是一件坏事，或者认为这是一个污名，比如"哦，你太努力了"，不要努力。我觉得你没明白，取得任何成功的唯一方法就是认真并努力。
Do you think comedians, people who joke all day just don't try hard? Do you think it just comes naturally to them? Or are they sitting down writing and scrapping jokes every single night? Even something like comedy, you have to take seriously. You have to try hard in order to make it work. The whole chill guy or don't try hard thing that is going on right now will just make you complacent and dumb. Now, from there, back to the questions that I just asked on uncovering what your skill or interest that you want to sell is, I want you to do a few things here because this is going to help you with ideas.
你认为那些整天开玩笑的喜剧演员是不是不用太努力？你觉得这对他们来说是与生俱来的吗？还是他们每晚都在坐下来写段子、删段子，反复打磨？即使是喜剧，也必须认真对待。只有努力尝试，才能让它成为现实。现在流行的那种随意或者不努力的态度只会让你懒散和愚蠢。接下来，回到我刚才问的问题——关于揭示你想销售的技能或兴趣，我希望你能做以下几件事情，因为这将帮助你寻找灵感。
First is write down five authors, creators or experts in that skill or interest. Two is save five quotes or ideas from each of them inside cortex. You can just connect with read wise and do this on your Kindle. If you want to highlight them or you can just put them in capture and then you type at and then the author name of the source and then it's captured and connected to that thing. So you can reference it and find it later.
首先，写下五位在该技能或兴趣领域的作者、创作者或专家的名字。第二步，是从每个人那里保存五条引语或想法到大脑中。你可以通过Readwise连接，并在Kindle上完成这一步。如果你想突出显示这些引语，可以放入捕捉部分，然后键入“@”和来源作者的名字，这样引语就会被捕捉并连接到相关内容，方便以后查找和引用。
And third, study what digital products or physical products they are selling. Books, courses, or coaching. If they're selling something like a physical product, let's say they pre-work out. I'm assuming it has some kind of philosophy behind it. If they're selling a pre-workout or supplements, they're also giving out education. They're also probably selling training programs, digital products. They're probably also doing fitness coaching or they're giving out a template for tracking their nutrition or whatever it may be. You're just trying to get ideas here.
第三，研究他们正在销售哪些数字产品或实物产品，比如书籍、课程或辅导服务。如果他们在卖一些实物产品，比如说健身前补剂，我猜测产品背后可能有某种理念。如果他们在售卖健身前补剂或其他补品，他们可能也在提供相关的教育内容。他们很可能还在销售训练计划、数字产品，或者做健身辅导，甚至可能提供一些营养跟踪模板或其他类似的产品。你只是想从中获得一些灵感。
Now, I'm going to throw up a screenshot of a template that I use for this where I break things down into mentors or the people that I want to study into topics. I break those down into pain points and content ideas. So that's what I want you to do. I want you to take your main topic of interest, write it down, and then break down three to five bullet points of real-world pain points that topic can solve. And then from there, three to five content ideas.
现在，我将展示一个我使用的模板截图，在这个模板中，我将内容分解为导师或我想研究的人以及不同的主题。我把这些进一步分解为痛点和内容创意。所以我希望你也能这样做。请你找出一个你感兴趣的主要主题，把它写下来，然后分解出三到五个它能解决的实际痛点。在此基础上，再想出三到五个内容创意。
So if you want the full template and like nine or ten more, check out the one-person business launch pad, as I said, new course launching. Now, a pro tip here before we move on to the next section is that nobody has original ideas. Absolutely nobody. If you understand how the mind works, how it soaks in information, how it comes up with ideas, you need other ideas in order for another idea to exist. But the thing here is in writing, in your products, in the ideas that you see in the world.
如果你想获取完整的模板以及九到十个更多的模板，可以查看我提到的"一人创业启动台"这门新课程。在进入下一个部分之前，给大家一个小提示：没有人能凭空产生原创的想法，绝对没有。理解大脑的运作方式，理解它如何吸收信息、如何生成想法后，你就会明白需要有其他想法的基础，新的想法才能产生。但关键在于，无论是写作、产品，还是你在世界上看到的各种想法，都是如此。
The ones that get the most attention are the most well-known. But think of it this way. There's writing that you see online and you're like, wow, that's an original deep thought. But I can guarantee you they're just combining ideas from sources that you are just not aware of yet. Think about that. Now, step three is finally micro products and services. So the easiest way to start in my opinion, we have a way to generate traffic, we have a skill or interest to write about.
那些获得最多关注的通常是最有名的。但换个角度想想。在网上你会看到一些文章，觉得这些想法真是独到而深刻。但我可以保证，他们只是把一些你还不知道的来源中的想法结合在了一起。想一想这个。现在，我们要进入第三步：开发小型产品和服务。在我看来，这其实是最简单的开始方式，我们已经有了产生流量的方法，并且有写作的技能或兴趣。
Now we need to turn that skill or interest into something that people can pay for. There are two ways to do that. The first is the micro product. There's a difference between products and services. A product is like a consumable. It's something you can grab or hold or consume. It's not someone helping you do something. A service is something like freelancing, coaching, consulting. So there's do it yourself, which is product.
现在我们需要把这种技能或兴趣转化为人们愿意付费的东西。可以通过两种方式来实现。第一种是微型产品。这需要理解产品和服务之间的区别。产品就像是一种消费品，是你可以拿在手上、使用或消费的东西，不是别人帮你做事。而服务则类似于自由职业、指导、咨询等。因此，所谓“自己动手”的属于产品。
And then there's done with you or done for you. So freelancing agency services that's done for you, done with you is something like tutoring or like a bootcamp or coaching or consulting, things like that. Now I want to tell you a quick story to help nail in the point of what a micro product is. So as I mentioned previously, last week I had a call with the CEO of Stan, the creator store platform. His name is John Hugh.
然后，还有“与您合作”或“为您完成”的服务。像是自由职业的代理服务就是“为您完成”的。而“与您合作”则类似于辅导、训练营、指导或咨询服务等。现在，我想通过一个简短的故事来帮助您理解什么是微产品。正如我之前提到的，上周我与Stan平台（一个创作者商店平台）的首席执行官约翰·休进行了通话。
And he got his start on TikTok as a creator. But before that, he worked at Goldman Sachs. Now, as a creator, he decided to talk about career advice because that's something he was good at. Over time, he got the hint from his audience that they wanted his resume, the thing that helped him get the job at Goldman Sachs. So he's like, okay, I'll just throw it up, put $10 on it and see how it does.
他最初是在TikTok上做创作者开始的。但在此之前，他曾在高盛（Goldman Sachs）工作。现在，作为一个内容创作者，他决定分享职业建议，因为他在这方面很有经验。随着时间的推移，他从观众那里得到暗示，他们想要看看他的简历——也就是帮助他获得高盛工作的关键。所以他决定，把简历放上网，定价10美元，看看效果如何。
And surprisingly, it did pretty well. So he ended up making $1,000 in a short amount of time. But after talking with the STEM team and them seeing a lot of people do this on their platform, many people have made millions. Some have made thousands. Some have made hundreds. It really depends on the audience, how much traffic you're generating on social media and your newsletter, and then promotions, promoting the micro product or service and how well that does.
出乎意料的是，它表现得相当好。所以他在短时间内赚了 1000 美元。不过，在与 STEM 团队交流后，他们发现很多人在他们的平台上采取这种做法，其中有些人赚了几百万美元，有些赚了几千，有些赚了几百。这实际上取决于你的受众以及你在社交媒体和新闻通讯上吸引的流量，然后再加上对这个小型产品或服务的推广，以及推广效果如何。
And you improving based on how well you want it to do. The lesson here is that you probably already have something you can upload to the internet, put a small price tag on, create content around and build a site income. It's sitting somewhere on your hard drive in your cortex or still stuck in your head waiting to be written as a short 10 page ebook or guide. So think about that. That's the micro product.
你可以根据自己的期望来改进。这里的重点是，你可能已经有一些东西可以上传到互联网上，给它定个小价格，围绕它创建内容，并建立一个网站收入。这些东西可能已经存在于你的硬盘、你的大脑中，或者还在你的脑海里等待着被写成一个简短的10页电子书或指南。想想看，这就是你的微型产品。
And the thing with the micro product is that in order a lot more people pay for a higher priced service from you that we're going to talk about once they've already invested in you. Some people don't want to go all in on a high price product or service. They want to pay something small so that they can trust you and know that you know what you're talking about. And then inside the micro product, you just link to the service. So people that go through it, they see that, they click on it and then they're more likely to buy. So you don't need a micro product per se. It's probably lower priority than the micro service. I would build the service first so you can make money faster. But if you have the time and the idea comes to mind, just build out the micro product really quick so that you can have some other income stream.
微小产品的作用是为了让更多人愿意为你提供的高价服务买单，而我们将在他们对你产生投资后再讨论这些服务。有些人不想一开始就投入大量资金购买高价产品或服务，他们更愿意先花少量钱来建立对你的信任，并确认你专业可靠。在微小产品中，你可以加入服务的链接，让使用这些产品的人有机会看到并点击链接，这样他们购买服务的可能性就更大。因此，微小产品本身并非必需，相较而言，微小服务可能更重要。我建议先开发服务，以便更快实现盈利。如果你有时间和想法，可以快速开发微小产品，作为额外的收入来源。
So moving on to talk about the micro service. And we've talked about this previously in the fastest way to start a one person business. The thumbnail says something like make your first $1,000 we go over the micro offer in there. But in reality, it's a micro service. So what is a micro service? First, the problem is that freelancers, coaches, consultants or other service providers think they need everything in place before they start selling the landing page, the logo, the program system and teachings wrong. You literally just need to be able to teach your skill or interest.
好的，让我们来谈谈微服务。我们之前也讨论过，最快的方式来开展一个人的生意。缩略图上可能写着类似"赚取你的第一个1000美元"。我们在里面探讨了微产品，但实际上这是一种微服务。那么，什么是微服务呢？首先，问题在于自由职业者、教练、顾问或其他服务提供者认为他们需要在销售之前准备好一切，比如登陆页面、标志、项目系统和课程等等。这种想法是错误的。实际上，你只需要能够教授你的技能或兴趣即可。
So yesterday, someone in the cortex premium community, they made a post saying that they were a bit lost when it comes to monetization. They said they've been a systems analyst and programmer for over 10 years. And as they've been learning online in this self-improvement or online business space, they felt like the only thing they could sell was like social media management or ghost writing or some productivity coaching or something like that. Then I stopped them and I was like, okay, why don't you just teach coding, basic coding or systems analysis and sell it as a way for people to acquire this skill that allows them to break into new career opportunities. And his response to that was, well, I just didn't think of it.
昨天，在Cortex Premium社区里，有人发帖说他们在赚钱方面有点迷茫。他们表示自己当了十多年的系统分析师和程序员。当他们进入自我提升或网络商业领域学习时，感到好像只能出售社交媒体管理、代写或一些效率提升辅导之类的东西。我就停下来对他们说，为什么不教别人编程基础或者系统分析，把它作为人们获得新职业机会的一种技能来卖呢？他听了我的建议后回答说，他之前没想到这个办法。
So you don't have to overcomplicate it. You probably have a skill or interest that helped you get a job or advance your career or improve your health or improve your mental health or improve your relationships. You have something that you have done that you just need to teach. If you need help with this, go on to you to me or Skillshare and just look up what it is. The topic of interest that you can talk about. Look at those courses. Now, not everyone knows those courses exist. And this is an entire topic for another video, but that's from search-based intent.
所以你不需要让它变得过于复杂。你可能拥有某种技能或兴趣，这帮助你找到了工作、提升了职业、改善了健康、提高了心理健康或改善了人际关系。你拥有一些经历，只需要去分享和教授。如果你需要帮助，可以去Udemy或Skillshare上查找相关信息。寻找那些你感兴趣并可以谈论的话题课程。现在，并不是所有人都知道这些课程的存在。这可以是另一个视频的话题，不过这是基于搜索意图的。
People go to those websites and people go to YouTube based on search-based intent. If you just take a very similar product, make it a tiny bit better, sell it under your own personal brand and attract an audience by persuading them that this can help them improve their skill set or something of that nature. They're not trying to search for that course on you to me, Skillshare or YouTube. You're the only option for them because you're the one teaching about that thing that may need me, I may need to create another video on this because for some people that clicked for others, it didn't really click.
人们访问那些网站，也会根据搜索意图去YouTube。如果你只需要对一个非常相似的产品做一点点改进，然后以你自己的品牌出售，并通过说服他们这种产品可以帮助他们提升技能或其他类似方面来吸引观众。那么，他们不会在平台上搜索这样的课程，因为你是唯一提供这方面教学的人。可能我需要为此再制作一个视频，因为对一些人来说这已经很有吸引力，而对另一些人，则没有真正做到。
So just understand that you can sell a similar product as someone else. There's 8 billion different planners on Amazon and most of them do well. You can go and create a planner right now and you can put it up on Amazon. And if you market it correctly and if you have an audience which most people on Amazon don't, you'll probably make a good amount of money. Depends.
所以请理解，你可以销售与他人类似的产品。在亚马逊上有80亿种不同的计划本，大多数都卖得不错。你现在就可以自己设计一个计划本，然后放到亚马逊上。如果你能正确地进行营销，并且拥有大多数亚马逊卖家没有的受众群体，你可能会赚到不少钱。这要看情况。
Now, the micro offer that we talked about in the other video, the fastest way to start an online business is a pack of four calls that you charge $1,000 for. Now, how do you turn that into an actual service? You break out four calls, put it on paper, call one, call two, call three, call four. You have one every week. So it's one month long that you're helping someone. Now, you think of where they are now, where you can help them be, your topic of interest and the exact steps they need to take in order to get there.
现在，我们在另一个视频中讨论过的小型套餐，启动在线业务最快的方法是提供一个包含四次电话的服务，收费为 $1,000。那么，如何将其转化为一个实际的服务呢？你可以将四次电话列在纸上，标记为电话一、电话二、电话三、电话四。每周进行一次，这样持续一个月，帮助客户。你需要想清楚的是，他们现在处于什么位置，你可以帮助他们达到什么目标，还有就是你的兴趣主题，以及他们需要采取哪些具体步骤才能实现目标。
Then you organize those steps by talking points on the call. And then after each call, you give them a worksheet in something like cortex in order for them to fill out. You ask them questions. You give them homework. You give them a project to build. They fill it out the next week on the call. You go over that. You go over their pain points and then you go over the next talking points that you need to teach them. You do that over the course of four calls. It can be more or less calls depending on how much you need to teach. That's worth a thousand dollars fitness trainers do that all the time.
然后，你根据通话中的要点来整理这些步骤。在每次通话后，你会给他们一个类似于Cortex的工作表让他们填写。你会问他们问题，给他们布置作业，让他们完成一个项目。他们会在下周的通话中填写完这些内容，然后你会进行查看。你会讨论他们的痛点，并介绍下一个需要教导的要点。整个过程大约经历四次通话，具体次数取决于需要教授的内容多少。价值一千美元的健身教练经常这样做。
You don't need any kind of landing page or service. You just need the ability to DM people and attract leads via the newsletter. Just have people join your newsletter at the end of each email. Ask them to reply to the newsletter if they want to work with you on that one thing. Then you talk to them in there. Then you send them to the link to your product on Stan and they potentially purchase it and you go from there and all you need is five people or you can do the same thing on social media. You write a social media post. Then you add a comment and you say, if you want help with this DM me and then you go through that. Yes, you're going to have to filter through some people. Yes, it's going to take a decent amount of time.
你不需要任何形式的落地页或服务。你只需要有能力私信别人，并通过电子邮件吸引潜在客户。每次发邮件时，让人们加入你的邮件列表。如果他们想和你合作某件事情，就让他们回复邮件。然后你可以在邮件中与他们交流。接着，你把你的产品链接发给他们，他们可能会购买。就这样，你只需要五个人，或者你可以在社交媒体上做同样的事情。你可以写一条社交媒体帖子，然后在评论中说："如果你想得到帮助，请私信我"，然后你就可以与他们沟通。是的，你需要筛选一些人。是的，这会花费相当多的时间。
But you only need to land five people to make five thousand dollars. If you DM or message 100 to 200 people a month, five people isn't that much. And yes, it's going to feel demotivating because you're only landing five people out of 100 to 200. But that's just how business is. It's called conversion rate. Once you build an audience and don't have to do it manually in the DMs and people just buy from your promotions, then you're in a better spot. That's why you build an audience on social media and your newsletter and know you don't need a large audience to do this.
你只需要吸引五个人，就可以赚五千美元。如果你每月给100到200人发消息或私信，吸引五个人并不是太难。是的，你可能会感到没动力，因为你只是从100到200人中吸引了五个人。但这就是商业运作方式，这叫做转化率。一旦你建立了自己的受众群体，不再需要手动发私信就能通过推广销售产品，你的情况就会改善。这就是为什么要在社交媒体和新闻通讯中建立自己的受众群体，并且你不需要一个庞大的受众群体就能做到这一点。
The last thing here and the reason I recommend four calls is because one, it costs you can charge $752,000 with that. That's a decent chunk of change. If people are paying for that, then you know if you turn it into something a more fleshed out coaching program or course for whatever it may be digital product or even software, right? My two hour writer course turned into cortex. It's just a good way of validating whether or not people want the product or service and you haven't built anything out.
最后一点，也是我推荐进行四次通话的原因，是因为这样做可以为你带来高达752,000美元的收益。这可是相当可观的一笔收入。如果有人愿意为此付费，那么你可以将其转变为更完整的教练项目、课程或其他数字产品，甚至是软件。例如，我的两个小时写作课程后来就发展为Cortex。这也是验证人们是否对你的产品或服务感兴趣的好方法，而且在此之前你并没有花时间去开发任何东西。
You haven't invested time into building a website, a landing page and all of this other stuff before you know if it works or not. The question now is, okay, I have my topic of interest, I have my digital tool stack, I have my micro product or service, but how do I attract people so that they pay me? That's step four. So we're going to go over offer driven content. In previous videos, I talk about writing about whatever you want. I talk about you are the niche. I talk about writing about multiple interests and none of that goes out the window here.
在还不知道是否有效之前，你没有花时间去建立一个网站、登陆页面和其他这些东西。现在的问题是，我已经有了感兴趣的话题、数字工具包以及微型产品或服务，但是我该如何吸引人们来付费给我呢？这是第四步。所以我们将讨论以产品为导向的内容创作。在之前的视频中，我谈到过写作关于任何你想写的话题。我说过你自己就是一个小众市场，也说过关于同时涵盖多种兴趣的写作，而这些都不会在这里失效。
But if you want a good place to start, you just want the simplest place to start. You don't want to learn all of that. You don't want to talk about multiple interests. You just want to make money. That's your goal. That's what this video is providing. If you have a different goal, then pick apart what you can get from this video and apply it to your goal and forget the other stuff. So to reiterate, the simplest, most accessible, low cost route to do this is social media and writing on social media.
但如果你想找个好的起点，那就是找个最简单的起点。你不需要学太多复杂的东西，也不用讨论多方面的兴趣。你只想赚钱，那是你的目标。这就是这个视频要提供的内容。如果你有不同的目标，那就从这个视频中挑选对你有用的部分应用到你的目标上，其他的就可以略过。总之，要再次强调，最简单、最容易接触、成本最低的方法就是通过社交媒体以及在社交媒体上写作。
You don't need to pay for ads. You don't need to learn SEO. You don't need to pay for newsletters, sponsorships or podcast sponsorships to promote your product or service. You build an audience and that is the highest leverage thing you can do because when you pay for those sponsorships or pay for those advertisements, you don't gain a following from that. You don't gain a newsletter from that. Sometimes, unless you're sending people to the newsletter. With the audience, you can remarket to that audience time and time again every single week that you send a newsletter, you're more likely to land more clients.
你不需要为广告付费，也不需要学习SEO，也不需要花钱做新闻简报、赞助或播客赞助来推广你的产品或服务。建立受众群体才是最有效的，因为当你花钱做广告或赞助时，你并不会因此而获得追随者或者新闻简报。除非你专门把人们引导到这些渠道。有了自己的受众，你可以反复向他们推销。每当你发送新闻简报时，你就更有可能吸引到更多的客户。
Every day that you post an email, I mean, every day that you post a post on social media, you're more likely to get people into the email list. It's just a constant cycle that gets more powerful with time. Now, we need to choose what topics to write about. First, take the topic of your product or service and break it down into one, your personal story. So where you were before, middle and after relating to the topic, what was your transformation?
每当你在社交媒体上发布帖子时，你更有可能吸引人们加入电子邮件列表。这是一个随着时间推移越来越有效的循环。现在，我们需要选择要写的主题。首先，以你的产品或服务为主题，然后将其分成几部分：一是你的个人故事，描述你在主题相关的事情上，从前到中的经历及以后的转变。
Two is the pain points people face. This is going to be how you start 80% of the content that you write, your newsletters, your posts, whatever it may be. They can all start with pain points. Your hook can be a pain point. Your introduction can be a pain point. The introduction to this video is a pain point and three content topics that I've already done well. So you can search for topics on YouTube and write down the best performing videos, watch them for content ideas and write down content ideas as you watch them.
二是人们面临的痛点。这将是你开始撰写80%内容的方式，无论是你的新闻简报、帖子还是其他内容，都可以从痛点开始。你的引子可以是一个痛点，你的介绍也可以是一个痛点。本视频的介绍也是一个痛点，以及我已经表现良好的三个内容主题。因此，你可以在YouTube上搜索主题，记录表现最佳的视频，观看它们以获得内容灵感，并在观看时记录下你的内容创意。
That's it. Create a new document or note and write down five to 10 points for each of those. And once you start, then you can worry about how to write and structure your content. For now, act like you're texting a friend and they're asking you questions about your topic of interest. Write your answers in public on social media. Now with all of this stuff, with writing content and newsletters, social posts and newsletters, just start with frameworks.
就是这样。新建一个文档或笔记，并为每个主题写下五到十个要点。一旦开始后，再去考虑如何撰写和结构化你的内容。现在，就像你在给朋友发短信，他们在问你感兴趣的话题。把你的回答写到社交媒体上。对于所有这些内容，包括写作内容、新闻简报、社交帖子和新闻简报，只需从框架开始。
I personally learned to write not by studying writing, but by studying what works on social media. I just would scroll the timeline and I'd look not from the lens of consumer, but a creator and be like, oh, okay, he used this as the hook. He had bullet point list of these points. And then he had one last line that tied it all together. Let me try and write one similar to this with my own ideas that have written down. And I just repeated that process time and time again, the way I started writing my newsletters was by studying other people's newsletters. The way I started creating YouTube videos was just starting honestly. And then slowly watching YouTube videos and being and realizing, oh, okay, I could speak better this way. Okay, I could include a text screen here.
我个人学会写作并不是通过专门学习写作，而是通过研究社交媒体上的成功案例。我会浏览时间线，不是以消费者的视角，而是以创作者的视角去观察，发现某个人用了什么作为吸引点，他列出了这些要点，最后用一句话将所有因素串联起来。然后我会尝试用我自己记录下来的想法去写一个类似的内容。并且我会一遍又一遍地重复这个过程。我开始写新闻通讯是通过研究其他人的新闻通讯。我开始制作YouTube视频也是通过直接动手，然后慢慢地看其他YouTube视频，意识到“哦，我可以这样更好地表达，嗯，我可以在这里加入一个文字屏幕。”
I could include B-roll here. I could include a quote here. I conclude a graphic. And so that starts to shape how I write my newsletters as well. The point here is that you study the structure of the content that you want to create. The structure is not the actual words, but what the words are. So the first line, it's a hook. Okay, why is that important? Okay, then it's bullet points. Okay, then it's a last line. You choose a post that you see on social media. You copy that over to your cortex. You just embed the tweet in it. You open that in the side and then you just try to emulate it with your own idea. It's going to be hard at first, but eventually you'll get it.
我可以在这里加入一些辅助镜头，也可以在这里引用一段话，还能插入一个图表。这些元素会影响我如何撰写我的新闻通讯。重点在于你需要研究你想创作内容的结构。结构不是具体的文字，而是文字的功能。例如，第一行要抓住读者的注意力，接下来可以用项目符号列出要点，最后一行则是总结。选择一篇你在社交媒体上看到的帖子，把它的结构记在脑子里，将推文嵌入其中，然后尝试用自己的想法来模仿它。刚开始会觉得很难，但随着时间的推移，你会掌握这种技巧。
Now this isn't copying because you're taking the structure, not the content. You're not taking the idea in the exact words. You're changing it completely and trying to emulate the structure. Now for newsletter writing, what I like to do is use the pain and process framework, pain and process. Pretty simple. I have a document and cortex that I can link under this video too, but it's simple. You choose the topic to write about. If you don't know what to write about, go research the YouTube videos and just find a topic to write about. Or choose a pain point. That's the topic. And then the first two paragraphs, the first five lines, you just state what the pain point is. If you want to make this easier, use the personal experience. When was the time where you faced that pain point and walk them through the story and what changed?
这并不是抄袭，因为你只是借用了结构，而不是内容。你没有用相同的语言去表达思想，而是完全改变了它，并试图模仿其结构。对于新闻简报的写作，我喜欢使用“痛点与流程”框架，很简单。我有一个文档和核心内容，可以在这个视频下方链接，但其实很简单。你只需选择一个主题来写。如果不知道写什么，可以去YouTube上找一些视频，然后选择一个主题来写，或者选择一个痛点作为主题。在头两段的前五行中，你只要陈述这个痛点是什么。如果想让这更简单，可以用个人经历。回忆一下你什么时候遇到这个痛点，带着读者走过这个故事，以及那些改变。
And then the second section of the newsletter is just a list of steps. Step one, step two, step three, step four, step five, however many. Or this can be tips. This can be quotes. This can be lessons. It can be steps. It can be whatever. Just a list of things that resolves the pain point for them. Then for each of those steps, you give another one to two paragraphs of information that goes over the what, the why, the how, so that it's a full point. That's it. That's how you write your first newsletter. Go write it. Step five, please for the love of God, promote yourself. I've been doing this a while and the only reason people don't make money is because they don't promote themselves. They start on social media. They start writing content.
然后，简报的第二部分就是一个步骤列表。第一步、第二步、第三步、第四步、第五步，可以有很多步。这些步骤也可以是小贴士、名言或课程，总之是任何形式的信息列表，用来解决读者的问题。接着，对每个步骤再进行一到两段的详细介绍，解释这个步骤是什么、为什么重要以及如何执行，让它成为一个完整的要点。就是这样，这就是你写第一期简报的方法。去写吧。
第五步，请务必推广自己。我做这行有一段时间了，发现人们赚不到钱的唯一原因就是他们不推广自己。大家开始在社交媒体上行动，开始写内容，不要忽视推广自我。
Then they're like, oh, why am I not making money? Or I'm not making enough money doing this. Then you go and look at their profile and you look at their newsletters and absolutely nowhere have they linked their products or services. And they haven't hit on pain points that would make people want to go and pay for those things. Yes, you want to do this too. Even if you have zero followers or zero subscribers because you want to show people that you have value to offer more people are going to follow you if you are selling something. People think selling is bad when it's the thing that builds your authority and people actually want to buy from the people that think selling is bad. Ignore them. You'll be fine.
然后他们就会想：“哦，为什么我没赚到钱？”或者“我做这些事情赚的钱不够。”然后你去看他们的个人资料和简报，却发现他们根本没把自己的产品或服务链接放上去，也没有触及能让人们想要购买的痛点。是的，你也应该这样做。即使你现在一个粉丝或订阅者都没有，因为你需要向人们展示你有价值可提供。如果你在卖一些东西，会有更多人关注你。许多人认为销售是不好的，但实际上销售是建立你权威的一种方式，人们实际上一些想从那些认为销售不好的人那里购买产品。忽略那些说法，你会没事的。
Now, the thing here is if you don't promote your products or services, one, you don't have an incentive to improve your writing because it's a lot easier to give up when you don't see the point of writing to build an audience. If you don't see a way to make money, your product or service linked in your writing, then you won't try to make any and you'll see it as pointless. I wrote my first ebook at 140 followers and made $3,000 by the time I hit 500 followers. This happened because I wanted it to happen and tried to get as much traffic as possible to my product. That's extremely important if you don't promote you don't have an incentive to continue. You're just going to go back to the comfortable job.
现在，关键是如果你不推广你的产品或服务，首先，你就没有动力去提高你的写作水平，因为当你看不到通过写作来建立读者群的意义时，你更容易放弃。如果你看不到通过写作来赚钱的途径，也就是看不到你的产品或服务在其中的关联性，那么你就不会去尝试做任何事情，并且会觉得这一切毫无意义。我在只有140个关注者的时候写了我的第一本电子书，到我达到500个关注者时，已经赚了3000美元。这之所以能发生，是因为我想要它发生，并且努力让尽可能多的人关注我的产品。这一点是非常重要的：如果你不进行推广，你就没有继续下去的动力。你只是会回到那个安逸的工作中去。
Number two is that people won't know that they can pay you because I still have people tell me after years of following me that they had no idea I had products they could pay for. I think I'm pretty good at self promotion. I think I'm not too in your face about it, but I think I do it enough and consistently and people still tell me, oh wow, like I've been following you for three years. I didn't know you had the two hour writer course. So as much as it may turn some people off, other people don't know. The people that want to buy half the time just aren't paying attention. That means you have to do it consistently so eventually they find out.
第二点，人们可能不知道他们可以向你付费，因为即使是跟随我多年的一些人还会告诉我，他们完全不知道我有可以付费购买的产品。我认为我在自我宣传方面做得还不错，我不会太过咄咄逼人，但我认为我做得足够频繁和持续。然而，仍然有人对我说：“哇，我都跟了你三年了，居然不知道你有一个两小时的写作课程。”所以，尽管这可能让一些人反感，其他人却不知道。那些想购买的人往往并没有注意到你的信息。这意味着你必须持续地进行宣传，这样最终他们会发现。
The third thing is that you'll never get over your fear of selling. There's a vocal minority on the internet. The 1% of people who despise advertisements and self promotions even though they claim to support independent artists. They'd rather you beg for donations or sponsorships rather than create your own product and pitch it to them. Ignore these people. You'll see them in the comments of posts and think that nobody buys that person's product and I can tell you for every one negative comment I get 5200 people buy my product. They just don't say anything because they are idiots.
第三件事是，你永远不会完全克服对销售的恐惧。在互联网上，有一小部分人非常反感广告和自我推广，即使他们声称支持独立艺术家。他们宁愿看到你乞求捐款或赞助，而不是自己创造产品并推销给他们。无视这些人吧。你会在帖子的评论中看到他们，以为没有人会购买那个产品。但我可以告诉你，每收到一个负面评论，就有5200个人购买我的产品。那些购买者只是没说什么，因为他们不爱发声。
Now I'm not saying that all products are good and that everyone should buy my product. I'm just saying you don't need to shit on a product simply because it's not for you and you don't see the value in it. That's just what it is. You see the value in eating every day for $10 but you don't see the value in something else that costs $10 that could benefit some other area of your life rather than just sustaining your body. If the product is bad then yes by all means go crazy. But even then at the same time you're just wasting your time and for you can't improve what doesn't exist.
我并不是在说所有产品都是好的，也不是建议大家都去买我的产品。我只是想说，仅仅因为某个产品不适合你，或者你看不出它的价值，就抨击这个产品是不必要的。这就是事实。你可能觉得每天花10美元吃饭很有价值，但对另一个花10美元就能在生活的其他方面带来好处的东西却看不到价值。如果这个产品确实不好，那么你当然可以尽情批评。但即便如此，你也只是在浪费时间，因为你无法改善不存在的东西。
So if you never promote your product or service how do you expect to get better at marketing and sales? You don't have any data to improve from. The same goes with business, writing or any other project or skill. You will suck at first then you get better but you don't get better unless you suck at first. So to end this video you have my full permission to suck. You technically don't need anything more than the advice that I gave in this video. You really don't. You can figure it out on your own. It's going to take trial and error. That's how you do anything but if you want to avoid some of that trial and error or just move in a better direction again the one person business launch pad is available now.
所以，如果你从来不推广你的产品或服务，你怎么能期待自己在市场营销和销售上变得更好呢？没有数据来改善你的策略。商业、写作或任何其他项目和技能也是如此。刚开始时可能不太理想，但之后会慢慢提高。不过，前提是你得先经历不太理想的阶段。为此，在这个视频结束之前，我完全允许你有一个不太理想的开始。实际上，除了我在这个视频中给出的建议，你真的不需要其他东西。你可以自己摸索出来。这会需要反复尝试，这是做任何事的常规过程。但如果你想避免一些试错，或者只是想朝着更好的方向前进，那么“一人公司启动平台”现在已经可以使用了。
That's it for this video. I hope it was helpful. Thank you for watching. Like, subscribe, new discord channel for cortex. If you want to join that a lot of people asking questions and they're having fun. So see you in there. See you later. Bye.
这就是本视频的全部内容。我希望它对你有所帮助。感谢观看。请点赞、订阅，并且我们新开了一个Cortex的Discord频道。如果你想加入的话，很多人在里面提问，同时也能玩得开心。我们在那边见。再见！