Welcome everybody. So I have a lot to say. I try to actually organize it thoughtfully and intelligently and while I'm doing this, if people have dying questions or issues or something like that, feel free to ask. I probably wouldn't have much time with them to do Q&A. I'd be happy to do that. And obviously I have some time tomorrow to talk about strategy to company, geopolitics and all those things. I just want to start with, we have like, what a company. I don't know about you guys, but I see this company in action. It just blows me away. And the quality of the people, the respect of our clients, how much they want us and countries around the world, it's extraordinary. And it's all based upon the things that you do and how you do it and things like that.
How do we make sure we're going to do it? Stay innovative and ambitious and disciplined while killing complacency, arrogance, bureaucracy. And so we're going to do a bunch of things. None of this is out of anger. It's just out of thought about kind of reinstilling some basic disciplines. If you have 100 people, just can you live with 100 people and make that work and we should be able to, when we're asking people, everyone, oh, this is very important. Every one in this room, I'm talking to you personally. When I give these examples, don't say that's something else, that's not my unit, that doesn't affect me. It does. I'm going to tell you why, because all of you, you're responsible for this company.
That's worth $700 billion, you know, 320,000 people, all the clients you've seen around the world. You individually are responsible and you know more than you think. You travel around and talk to people and you have, you have, you have, you know more than you think. So, I bet we're asking people to do a 10% efficiency target. Again, it's a discipline. And the basic thing is, what you can, and this is basic business, this is not AI. I'm going to talk about AI in a second. This is just, can you do less? So, what, what are you, you and is doing that you can do less? They don't need to be doing it all or things like that. I apologize and when I'm being specific, that is you I'm talking about.
Okay, I'm not, I just, I got to get it off my chest about what we need to do and some of the things I've seen recently. On over my career, I said speed kills, but I mean slow speed. Okay, I don't mean fast speed. And I wrote down just examples, okay, of winners and losers and this is just over the last 20 to 30 years. Sears in Kmart, they're gone, Walmart has done well. Digital equipment, gone, AMP, the best supermarket in the world disappeared, taken over by Kroger's whatever. Blackberry disappeared, del did well. Apple obviously has done well, Amazon has done well. Nakeda basically disappeared.
And you know, I go on and on with these examples, it's even worse in financial services, mostly because you can manipulate the numbers and over leverage and stuff like that, but travel is blew up, city blew up twice. Bear Sterns fell, Lehman fell, bank one, I'm here because you know, bank one screwed up a bunch of businesses and stuff like that. The SNL business, the whole business got wiped out. The whole thing, savings and loans do not exist anymore. And you know what it was? Interest rate mismatch. Wammu, interest rate mismatch. Silicon Valley bank, interest rate mismatch. The whole mortgage business disappeared. A hundred percent of the brokers and stuff like that disappeared. Kitter disappeared, Drexel disappeared.
And these were, if you look at these things, it's complacency, it's bureaucracy, it's arrogance, it's slow to adjust. A lot of it's dishonest numbers. I'm going to give you some very specific examples. Failure to set standards, bad people, bad comp schemes, disincentives, bad incentives, politics, you know, and these things like all the cancer that kills companies. And you know, we all have to be very cautious about when that takes place. And I'm going to give you examples about why I think it happens and how we have to combat it. Now, and it's even more important to say because things are faster and more complex.
I mean, the world is just faster and more complex. That means we got to move quicker, coordinate better, and do those things. I'm a fanatic of a proper county. Don't get me wrong. I'm going to give you a specific example where the county will lead you to the wrong answer. Regulatory rules will lead you to the wrong answer. Regulatory capital will lead you to the wrong answer. And yet, we fall into this little echo chamber. So instead of know your numbers, I'm going to change you, get your numbers right, understand them, analyze them, work them, test them, and don't be rote about them.
You've got to have the budget in their thing. You can't always compare yourself to forecast because then you're always very close. And it's just that you've got to show the budget. You've got to show the budget. And then the other one, which I hate, I really hate is comparing yourself to peer average. I mean, really? Is that what we're going to do? You should always compare yourself to the best. Where are they and where are we? Fixed in variable expenses matter. Jeremy mentioned it in the complexity of actually making decisions. This is where rote matters. You can't just say fully allocated or fully marginally. You have to think about what matters in that thing.
But marginal profitability is absolutely critical. When we look at it and Jeremy gave an example about anything we do, the next $100 million of revenues, while the business may have a 14% return, and this can be almost anything we do, the next 100% is a margin of 80%. And therefore, marginal rwe, and that's how you deploy capital. And so you got to, we have to always understand that. Regards review of allocated expenses. I'm going to give you an example, mostly about JP more. I give you. They are real expenses. But you have the right to question them. You have to question them.
Zero base budgeting. I don't like asking people to do it. It's like too hard. But you got to think that way. If I start from ground, I have 100 people doing this thing. What do I do differently? And so a P&L is not an assessment of a business. You got to do the full assessment. Custom in metrics, turnover, apps, technology, whatever is important is what I'm talking about. We talk about numbers. It's not the P&L. In fact, the P&L could be the most deceptive thing of all. And giving their own answer and proper project reporting. Again, whenever you have a project, and this is on, it could be technology or it could be anything else.
What did we say? We started it and we're today. And I remember getting to JP Morgan and one after another. Every project was like on course. But from the last forecast. But I said, show me what is from the beginning. And every single one was year too late. And it's just an honest assessment. It's not to blame yourselves and get mad about it. And also the project morphed without any discussion. And I think that's just a bad management thing. So external reporting actually matters. So I'm always quite careful reporting external is real. A lot of companies, it's not real. And what happens inside of companies, people start running that way.
And you've never seen me spin analysts. And if I spin analysts, you're going to spin us. That's it. I want to honestly show how we compared other people. Constant investment, the notion you go stop start investments is a bad idea. Constant transformation, technology and conversions. And you can't have stop start strategies almost anywhere. Proper assumptions. What do you do when you're spread on deposits and zero, but you're opening branches? What do you do? That's why I always talk about through the cycle. Think real carefully about the assumptions that go into these things.
Because sometimes they make you do stupid stuff. And sometimes they stop you from doing good stuff. When you do numbers, it's to make decisions too. Therefore, the so what? Risk of contra accounts, any contra accounts, I'm giving you some examples, balance sheet contra accounts, revenue contra accounts, off balance sheet crap. It is an absolute mine and pit of stuff that will kill you. And that's what happened. A bunch of these companies I mentioned. So here are examples. Expenses that could be great investments. The fact that it's called an expense means nothing to me.
In fact, a lot of the business they capitalize it. You build a plant, you capitalize it. You don't start expensing it until it's producing. We build the branch. We don't capitalize it. We have a negative cash flow for a couple years. And then hopefully by the 50 years making a million dollars a year for eternity. So far. Bankers, same thing. And that's private bankers, investment bankers, chase wealth managers, those investments pay off over time. Expense allocations. I got to JP one. This is true by the way. Because the company was dominated by the investment bank, everything was skewed towards the investment bank. Everything.
She funding investment bank. They even took things like HR costs. They lumped them. So HR costs included pension, medical, executive comp, expat, all these departments. They added it together and they charged it out on head account. Really? Expat was 100% for the investment bank. Executive comp was 100% for the investment bank. The subsidy of the trading floors. We were subsidizing the investment bank $2 billion a year, which I immediately fixed. Not to punish anyone because it caused huge misallocation to capital. The big loser all that was the consumer bank. And I'm still quite sensitive about.
We did the same thing with, I'll give you a little example. Capacity in the computer center was charged out to everybody. Whereas the extra capacity was quite expensive was necessary and required for these businesses, but not for those businesses. This is not a waste of time to get this right. And so when you all see your allocating expense, you may spend no time on it, but you shouldn't be paying for capacity we need for payment systems. That should be paid for by payment systems. And all that does over time is cause huge misallocation, analyze sales comp and I got to the company. This is always true. It always goes bad. It always morphs. Don't assume it's okay. People see things, they get paid for things, they should get paid for, they don't mention it.
And I'll just give you one example, but I would have 50. When I got to the company, we paid the Treasury sales force based upon estimated revenues going forward. That was it. Almost no adjustments later on. And I, it's staggering. Branches, well I can give you a lot of examples about branches. Bank One had an open to branches in five years, Chase had an open to branch for five years. They never refurbished their branches, but at least Bank One, by the time we did the merger, making a million plus profit of branch year, 2300 branches, Chase was making zero. Parts because of the allocation I mentioned, partially because no one seemed to care about them, stuff like that. But we should always analyze these, I mean these branches have been usually profitable.
And when we don't, this goes back to a count again. We don't give a branch credit for a credit card. So when they create a Sapphire account, that's where 700 buy, I think they create a million accounts a year in the branches. That's 700 million dollars of value. I'm going to give a couple of quick examples here. And we do these NPVs about why we should close the branch. And we should do them. We should be disciplined. I think for the most part, NPVs might work, but they don't always work. And you just, you gotta use your common sense sometimes. Banksville branch, we're going to close it. It's kind of small. They show me, and I get, now I'm getting 100 complaints. Literally, there's a campaign. Every small business there, there's 200 or 300 consumers.
Banksville is six miles. They said six miles to the closest branch. The biggest competitors were us and other branches in Greenwich. It's a six mile drive from the next closest branch. And I looked at that and that was making 500, 600,000 profit. I said, if you close that branch, you know what's going to happen? What would happen the day we closed it? Who's going to open in the same spot? Yeah, or that good Connecticut bank. And by just a little lady want to drive six miles in the winter on those windy roads. And is the branch more profitable than it kind of looks? And to me, that wasn't the NPV. It was the pawn blocking the queen.
While we're cutting, I wasted cutting. I also did something I opened the partners room. And a lot of people told me, this is just how I think about what you do and what you don't do. Do the right thing anyway. Whether it looks good, or it looks bad. The whole operating committee said, don't do it. The partners room is going to cost a million half dollars a year, et cetera. And I was, yeah, but we don't know each other. You know, and if we don't do it, there'll be years before we know each other. And you know, I could, it's a good expense. It's a judgment call. You know, you could argue, I know I love you, enjoy it.
Do the right thing and explain it. They don't do that thing because you think it'll look bad for you or hurt morale a little bit. So Chick-fil-A is a great arc on the paper. They're trying to, they're using satellites and stuff like that and drones to, and now they got down to 13 seconds of sandwich through the, through the drive through line. That's what you got to be thinking. How do you make it better? Better, better all the time. Full and constant assessment, the way you do this stuff, a lot of what I've been talking about here. Always look, always learn. It's the only way, look at competition, go to other companies, go to their branches, go to, go on the road trips, take people out, take each other, you know, when you go out, take management teams to dinner.
When you see clients, you want to, you know, it's, they tell us that we're making a mistake. It's a gift. And by the way, very often they tell you that's a mistake, but it's not your area and some people just tend to ignore it. No, no, write it down and send it to the person. Always acknowledge your mistakes. You'll learn a lot, having winded the bar with people. And then it's okay to be a fast follower like we are in our own echo chamber sometimes. And that's not bad. That just happens, you know, and this is the way you get out of the echo chamber.
Hit the road, go to the branch, talk to small businesses, constantly assess, constantly engage. You have to have great controls, constantly review financial operational detail. You know, that's, that's, that's, and always, always, you can't, that's a discipline, that's like exercising. I bought a, I had a, we had a printing, this commercial graded printing press and to print financial reports and stuff like that. And they said we got to buy a new one, of course, two million dollars, a 0,000, 200, 2000, whatever it was.
I went in and said, no, no, I went to the tech field and said, just, we don't, we don't need to print all that stuff. Get rid of some, they came back very proudly and got rid of 8%. I was like, okay, well, I got my mother could have done that. And then, but we got, then we got, we needed again, and I did it. So I literally got the room that we were small coming as I'm. I got every report, there were, you know, a hundred. And I put on top the name of the people getting it. And I had you all come in, say, do you read this report? What's in it? And I cut it 50% immediately.
Now, they're late around. They come back to me and say, we have to do it. We're, we're bigger and stuff like that. So I bought one of these machines for two million bucks. We just bought Primerica. I'm down in their printing plant and the guys showing me his plant and I'm saying, great. And they see one of the machines. They say, hey, I just bought one of these. He said, how much do you pay for? I said, two million. I said, how much do you pay? How much do you pay? 50,000. You know why? He bought it from a bankrupt company. It was still in the box. That's all.
And let's, let's do that a little bit every now and then, you know, like, as it turns out, some of this is a true story. Some of those reports were being printed and shipped to people in Dallas. We had a company called Gulf Insurance. And they were being shipped to a person who died a year earlier. And then I asked, what are they, what are they doing with it? And all that stuff was being put into a warehouse. And that's dumb. And you see a phone, you're going to find some of this furniture that's been sitting in a warehouse for 10 years. Just give it away. You're going to come and send.
Close down the warehouse. Like, what at white washing? We don't do this here, never did. But a bank one, every water report was like, how great we were. I was like, what, we suck. How's it possible? Like, they said, well, we don't want to document anything for the regulators and lawyers. And I said, no, I want an honest assessment because you're better off being a great company, which will reduce your exposure than hiding your weaknesses. You know, and so the audit report should be tough and teach us all the time.
Kill bureaucracy. All the time and relentlessly it comes a lot of forms. We'd that garden. It's a mindset. Home Depot, when you're walking to Home Depot and you're walking through global galactic headquarters, the sign above says, store support center. It reminds people every day they are there because of the store. And we have to remember that. All of us, particularly staff. We are there because of a client and a branch where investment bank in front of a client. And that is an important mindset.
And then you can use things like war rooms and all these things, a review customer complaints. Very often, I always look at customer complaints and sometimes I read them and I know the policy and I call up some of this and say, I agree with the customer, we could have should have wouldn't have. And you got to change your mindset. ATMs, when I got to JP Morgan, this has happened periodically. My wife called me, she didn't know Walgreens, the ATM didn't work. I tell the people around the ATM they ended bank one.
The guy called me and I said, no, it's working. My wife calls me, he says, it's not working. He calls, I call him up, he says, no, it's working. So I said, you need me a favor. Get in your car and drive out there. And he drives out there and it's not working. It's squiggly. Now, as it turns out, we have an outside vendor tracking this stuff. And I said, you know, I fired the vendor and I want to be paid back the last six months. Now we track it ourselves. That stuff happens all the time.
That black car story, you all know the black car story, never happened to JP Morgan. It did happen when we took over Sheerson. And I was going outside one day and there was, you know, literally, I said 50 black cars. They had given away those books to everybody. People were taken, way into seven o'clock to go home. They're supposed to just take it to the closest train station. They would pick up their dinner money. No one paid attention to it. There was one woman who took it to Glen Cove or something and back every day. She came in early in the morning and went back. Her boss knew about it. And I said to the boss, I said, you know, I can get her own car and driver for a third with that cost. Literally. And I did do it. I took away the books. I did stuff, changed some of the bunch of rules and stuff like that.
So branches should have a branch administration group or nothing gets sent to the branch that doesn't go through this group. Because if they're getting stuff from HR, risk, legal, compliant, trading, audit, finance, options, equity, they're overwhelmed. There should be a group that says no, no. And then they organize in a way that makes sense because I used to go to Smith Barney and they'll complain. You know, I complain. They say, well, I said, I told you this. They said, you did not. I said, we sent you a memo. We give you this. And one of the branch administration members came and saw me said, he took a FedEx box, a big one, dropped in front of me, said, yeah, I get that every week from you guys. Where in it is it?
So we just changed a little thing. Common sense, a little booklet called, I think we called it since we last met. Or you must read this that had a summary page and the stuff they have to read and that whenever we go out, they've got that part. And so it's just important, just little things. We had 500 coaches at JP Morgan. When I first came in, the operating committee was going through all these things and this came up. I said, 500 coaches, I kept them bringing it up and so on the operating committee said, you're going to do this every meeting. You're going to micromanage every single decision.
And of course, I said, no, I'm not going to micromanage every single decision. I'm sorry, you know, it's your decision. I came in that Monday. I said, I changed my mind. I'm going to micromanage this one. I want all coaches out by the end of the week. And I'm not doing it to save money. Whose job is it to coach? We had outsource management. I mean, seriously, and I also said the operating committee, at the end of one year, any one of you can bring back a coach. You personally have to know about and think it's the right thing to do. You know, I bite.
In my whole career, I've never seen it work. Like when we're trying to save someone. It doesn't mean we shouldn't try. In my whole career, I've never seen it. Maybe there's one example where it actually worked. Kill meetings, you got to kill meetings. Meetings got to start in time. They got to end on time. Someone's got to run it. I mean, I go to a lot of meetings and no one knows who's running. We're too nice. We collaborate too much. This should be a purpose to a meeting. There should always be a follow-up list. Example of bureaucracy is always the meeting after the meeting.
Whereas generally with me, if you can't stay in front of my partners, don't bother to come say it to me. I'm not your messenger. Lay it on the table. It's okay. Sometimes obviously there's something that's different. You want to have privately. But usually, it's a go-around. It's a rope of dope. It's an end run. You know, usually don't allow that kind of stuff. Mistakes I made. This is going to be short. But I always said it's an anatomy of mistakes. Didn't have the right people in the room. Didn't work it hard enough. Didn't have a decision-making process that made sense. Didn't get the right inputs.
Made assumptions that I've made so many. The London Whale, which I'm sure, when I die, you know, when I do, it's going to say Jamie, his resume blotted by the London Whale. But the mistake wasn't complexly the derivatives, folks. It didn't go through the regular risk committee. I didn't know that. But I had signs looking back. It should go through a risk of me. It didn't go through the risk of me exactly precisely because it was risky. And they want to play close their vest. This goes back to hoarding information, which is a disease.
I always thought, this goes down a long time ago because I said, it's cloud is outsourcing. I like doing it stuff for ourselves. I still do like it. And this is a mistake I made. At one point, I said, you know what? We're going to take the operating committee out to Silicon Valley. This goes back to why it's important to get in the road. They went to see Tencent and Pingan and Ali Baba. It's amazing where you learn. And we flew out there and we sat down with cloud and Amazon and stuff like that.
And flying back, I said, I made a huge mistake. We're going cloud right away. And it just opens up your eyes. And you got to be obviously willing to change your mind. I remember when I got to bank one, I thought it was a mistake. One of my bigger ones. I've been there for not quite a year. I'm in Louisville. And you know, our business has been shrinking. We had open branches, customer sat stock. We had seven deposit systems. I was trying to fix all that. But I was in a branch. I realized that the branch across the street hours were nine to five. And ours were ten to four. I said, whoa, that's not so good. I called up and they said, well, we're different. You know, we're not, they're kind of bank.
I said, do me a favor. Find out. Let's find out for all of our branches we had two thousand, a little over two thousand. What are ours? Our versus the average competent, not the best in the town. And they said, well, how are we going to do that? I said, well, email the branch manager manager and tell him to tell you. And so we called, co-lay this. Our average branch were open two hours less a day. And I went home. It was a Friday. I went home embarrassed. I came in. I'm wondering, just what happened? The whole branch system was there. And here's what I said to him.
I apologized. I thought it was a pretty good CEO. I made a mistake. I should have recognized as much sooner. I said, on the other hand, none of you told me. Like, what's wrong with you too? Like, seriously, not a salesperson, not a branch manager, not a regional manager, not a district. Never came up. And then I said, we have to change. And so I said, well, you know, morale's already bad. And they went on and on about morale because we had to change the work hours, you know, the time for the people, when the cash gets sent in, the settlement, the financial.
And I said, well, we got to change it. We're here for customers. You know, I said, morale sucks because we suck. Moral will get better when we're better. What the hell is culture? I struggle with this one a little bit because, and I think it's all the things I'm speaking about here, by the way. I don't think you can put it in one little thing. But there are good people and bad people. And you know that I think we're almost all good people. There are people you don't trust. And people mean different things sometimes.
They don't trust them because they lie. They shave the truth. They're not particularly honest. Or you don't trust them because you don't trust the judgment. It was a very different things, but what are their motives in life? I mean, you know, and this goes back to, what's the role of our bank? I think it's to lift up society, to help people. I create culture by doing not saying recognition is important. I was never particularly good at as most of you know. But as an amazing way, yeah, I know they're laughing, yeah.
This is why I was at a town hall one day and so I said, what do you do to show recognition to your direct reports? And a couple of my direct reports were in the room and they burst out laughing. But I told them and I meant that they do know, and I learned lessons in this. I learned less by watching Ted Lasso and David Novak, that recognition is a form of humility and acknowledgement they did something that you didn't, that they taught you something.
And so I do think it's very important that we get it right. And I did make biscuits for my, I had Judy make biscuits for my operating committee. But then I also came in the next day and I realized I gave you biscuits and they all took them. It's how thank you. This was give business to the boss. And Mike already mentioned, fire bad clients. I've done it before, corporate clients and then you know, this wealthy guy had come into a branch, yelling at the screaming, so the branch people said he said, I mean, nobody complained, he's philanthropic.
I knew him. It happened the second time and the third time I actually called up the branch manager. I said, what is he doing? And he told me what the guy does. And it was disgusting. I couldn't even say it here. And you know, it's just one of those people is like, to beat up and yell at people because they're a big powerful thing. And I called them up and said, you know, it's so and so. I want you to take all your business out of the base and you can't do that.
Actually, you can do it. And by the way, and you're not going to treat my people that way, don't allow it. And it doesn't matter anywhere because you know, in any client, okay, you don't do business with a client like life will go on. Higher back your guards, I've told this story about we outsourced all our guards in the United States and you know, and a union guy came to see me at young at me and I the bureaucracy didn't want me to see him. I see everybody.
He ran the SEIU, a tough union. And he said, you outsource your guards to save money. But the same people working the same job, making the same salary. He said, you're saving money because the benefits programs, you know, which were worth $30,000 to a family, they cut to 15. And then they saved you $1,500. They kept $7,500. And I called up the person who did it. It was very smart and very senior. I said, I want them all back on our payroll. I want them grid followed in pension plans. JP Morgan does not need to make our profit off the backs of our guards.
Leading the team, regular business views like regular war room snapshots, bureaucracy busting, that type of thing, attack the problem, all dead cats on the table. I mean, our biggest mistakes are when people kind of think it's a problem, but they don't bring it up on the table in the right room. Loyalty is earned and it's also earned by getting the full input, you know, and that you've had a chance to have your input. You may, you know, sometimes we'll get things we don't want exactly right, but you earn it.
And so, if you've had a chance of input, if you've had a chance to put the dead cats on the table, then you should get on board. But not before that. And I hate things I hear like, stand your lane, absolutely do not stand your lane. That is a bureaucratic stupid comment. You're not a good partner. You won't let stuff go. If so, it's that to me. You know what I say, right? I'm like, what do you mean? What do they do? Maybe they're right. You know, as opposed to these blanket statements that are bad.
And, and, you know, you've got to work on this one. There's nothing wrong with disagreement, by the way, ever. Disagree is a good thing. Make it fun. You know, that's our job to have fun in life and make everything we do fun. Invite mom. When you go on the road and you're going to have management teams or stuff like that, and invite mom and dad. When I went to Kenya, I had polines, a mother, and Peter's mother and their families there.
I mean, what a gift to us to see what those moms have accomplished with those kids. And, and moms and dads love to see us. And then also, you got to take the management teams to dinner with spouse. They love to see the spouse. I mean, it's a kick. And you learn a lot about each other. Why it's hard to get good growth and innovate, test and learning is nothing, nothing that you shouldn't be testing learning.
You can kill innovation with too much resource, too little resource, or bureaucracy, including NPV. And you got to really think through what you're trying to accomplish and some of these things. I'm going to give examples. Conversions, both JP Morgan and Bank want to stop to all the conversions because they're costly. They take time. They divert resources. Meanwhile, you're dying to slow death. You've got seven loan systems and five deposit systems and 26 general ledgers. You just do them.
And then what happens is you get better at it over time. And so, transformation is a constant thing. So, don't try to make it look better than it is. And that happens all time in companies. Allocate this way, make it look better. I'm going to give you some specific examples and always do the good to bad the ugly. That will make you better. Doing just the good makes you worse. Doing the good to bad the ugly makes you get better versus the competition.
There are good expenses, good expenses and bad expenses, good revenues and bad revenues. I hate the concept of cutting costs. The concept should always be cutting waste. Management tricks and tools. Thou reviews with it without you in the room. Have brainstorming sessions with wine. Have fun. Write memos yourself. Don't always let other people write it. Emails. When we ask questions to someone and even ask Teresa to do it and she asks Derek Walder to do it, who asked somebody else to do it, that memo should come directly back to me from that person.
Not back up the chain. And if I call it person directly, it comes directly to me. They should copy their bosses. The other thing is slow, bureaucratic. But the really important thing is it makes that person a job more important. You're enabling them. You're telling them the job is more important. Definitely celebrate but emphasize the negatives. Have a follow-up list of your own. No management problem. When you write stuff, it comes there. Try to get rid of the friggin' jargon. Speak to someone to explain something to them.
Don't waste people's time. Work smart. Most people lay waste so much time. Double read emails. Triple read them. Take care of yourself. If you don't take care of yourself, it doesn't work. Here's one I really got to change. A hundred percent, you know, alive you've been meetings with me for the last 20 years. I don't think you ever, ever, ever, ever, ever, ever, ever. See me not through the pre-read and not get a hundred percent of my attention.
And people are going to meetings all the time and they're getting notifications and texts and reading email. You got to stop. You got to stop it everywhere. It's disrespectful. I didn't know that. Well, of course, you don't know because you weren't paying attention.
And another thing, don't be lazy about this one. Write a press release about a new product, a new service, and do the FAQs as an exercise because it makes you answer a lot of questions. And people simply don't want to have a quick verbal thing. No, when you write it down, it's amazing. It focuses the mind quite a bit about how you explain what you're doing to people.
Push the thighs low as you can. Take the other side of the argument. Be a skeptic, but not a cynic. And always answer the question, what would you do if you're Queen Queen or King for a day? And that's the big one. What would you do? What's you going to do?