Welcome to big questions. This is Count Busman. I am beginning to discover that there are things in myself which I may have been very good at but which I avoided because I didn't quite understand that I was good at them. One of them just may be negotiating. If you think of it as an exercise and curiosity is opposed to one of competition, winning can look a lot different. Both sides can win which is kind of how I see interviewing. When I go into an interview, I win when there are new discoveries. I hope that my subjects also win by making self-discoverys to my questions. I'm walking out glad they did.
So my guests don't big questions this week. Mori Tahirabor connected me with a piece of myself. Mori is on the faculty at the Wharton School of Business at the University of Pennsylvania. Her book Bring Yourself. How to harness the power of connection to negotiate fearlessly gets to the heart of her specialty. And did you hear it? Here's that word again. Connection. Seems like every force in my life is leading me toward that word. Connection. You'll hear Mori and I talk a lot about it. This podcast should connect with everybody because we're all negotiating. We all negotiate with family and friends as well as to work. For those of you who don't like to negotiate, listen up. You just might.
因此,这周我的客人不会问太大的问题。Mori Tahirabor让我找到了自己的一部分。 Mori在宾夕法尼亚大学沃顿商学院任教。她的书《Bring Yourself. How to harness the power of connection to negotiate fearlessly》深入探讨了她的专业特长。你有听到吗?又是那个词,连接。似乎我生命中的每一个力量都带领我走向这个词,连接。你会听到我们谈论它很多。这个播客应该能够连接所有人,因为我们都在进行谈判。我们不仅与家人和朋友谈判,也与工作有关。对于那些不喜欢谈判的人,请注意听,你也许会喜欢。
So let's get straight. Mori Tahirabor. Before we get to Wharton School of Business and Goldman Sachs, how did you learn to negotiate as a kid? Wow, that's a question. So I was born in Iran. So first generation, Iranian American, we came to the US during the hostage crisis, 1978-79. And I don't know if as a kid you ever learn to negotiate, I think life is just one big negotiations as a kid, right? With your parents, you know, all the things that you want, all the things they say no to, few things that they say yes to. And I think that's sort of the push pull and figuring out who's actually the decision maker of the family. Do you go to your dad? Do you go to your mom? You know, the whole understanding that whole landscape as a kid. I think actually kids do it really well because they're very emotionally intelligent and super curious. So I think every kid actually learns how to negotiate it.
And then we grow up and be loose touch with all those great attributes like emotional intelligence and being curious and asking questions that we have as a kid. There's sort of that naivete actually I think works in their favor. And as adults, you know, we have bad experiences, we have bad negotiations, people get divorced, people have contracts that are not honored. And so we pick up all these really sort of the scars and the bad experiences that create sort of hurt and pain. And you start not trusting people. And you start not hearing people, you start not seeing people, you're not as curious anymore. So I actually think it's a really great question. But I think every kid is sort of probably at their best negotiators when they're really young. And then life sort of is a doozy. And we sort of lose those great attributes as we get older.
Having just taken in what you said, it occurs to me I might be a great negotiator because I have remained childlike in my curiosity all my life. But I never saw myself as a negotiator. And in fact, never thought I was a good negotiator because I wanted to connect so badly that I often would just say, okay, whatever you want as long as we're connected. Is that just me or do a lot of people go through that?
I think people were journalists, people who are sort of interview people for living, people who make careers out of hearing people and listening to people and being really curious, make for really great negotiators. Because yeah, I think that's part of my strength is I'm just really interested in people. I find them I find them fascinating. And I always think there's like something to learn from somebody. So I'm not at all transactional in that way. So I think, in fact, it's the transactional piece that even I do teach this, don't really value as much. It's sort of everything that leads up to it that I think is so much more interesting, is so much more elegant. But I do think being curious and asking questions and listening to people's responses and not having canned questions and really sort of being in that moment and being really present for their answers makes for a great skill for negotiators. It's fantastic.
But then you said, and when you have these conversations, you're like, yeah, whatever you want as long as we're connected. But I think that the challenge with that is that you're sort of leading yourself out of the conversation. It's also whatever you want.
And so the best part of treating people the way you do and being really curious about them is that you can go into these conversations and it's not a zero-sum game. It's really sort of the value that you place on the connection and the relationship that sort of then changes everything about that conversation because it's sort of a shared experience.
And unfortunately, people who I refer to as pleasers who are highly accommodating and they do whatever they can to make the other side happy.
遗憾的是,我所指的那些人是喜欢取悦他人的人,他们非常包容,尽其所能使对方感到愉悦。
Again, I think that the best part of pleasers is that they've got great empathy for people. They have a lot of curiosity. They lead with those things except they just leave themselves out. So the empathy they have for other people, they don't exercise on themselves.
They don't give themselves sort of the priority in any way shape or form. So as a result, over time, I think that actually hinders some relationships because nobody likes to be left out, but you're doing it to yourself to avoid conflict or to make the other person happy, placing that same value on yourself and the things that you need will make the conversation not hard, just sort of like a reciprocal experience and that they value you because you value yourself and vice versa.
Let me give you an experience that really just shot to my mind while you were speaking. Goes back to I must have been like 23, 24 years old and I want you to imagine a long table filled with people between 22 and 25 all are working at the newspaper and they're like having like a great conversational dinner and then the check arrives and it just stopped the flow of all the great conversation because there were two people who were determined to again, if you're thinking maybe there were 16 people at the table.
The ideal thing is just to like divide it up by 16, everybody puts in their money and we immediately go back to conversation but no, there were two people who were determined to find out to the cent what everybody had bought and they turned the whole dinner into this investigation, this financial investigation and I just started going crazy and I just grabbed the check and said just give me this and I went and paid it and this is a classic example of why I've never been good with money and why I didn't see myself good as a negotiator because clearly if you were in my seat you would have figured out a different way.
What's that way? How do I negotiate with those two people? It's funny to say that because again being Iranian were sort of known for our hospitality and generosity and there's nothing that I hate more than arguing over a bill at dinner so I would have been right there with you.
I would have been like let's not like this is painful just give it to me and I'll do what I do which makes me happy which I'll spend the money and we'll go back to the conversation and it's not worth the sitting here and doing calculations.
Frankly I would have done the same thing but probably if you want to talk about sort of having better understanding of your finances and doing this more equitably the conversation then becomes a bit those two people have taken control of it then you suggest something different right you say so why is it their truth that bought out the rest of this sort of process right why did they prevail and it's usually because nobody else speaks up or two of the strongest personalities sort of take over and everybody else it's almost like groupthink even though they're not really happy or comfortable in that situation so...
I think it's the ability to be able to speak your voice or in that moment it would be the discomfort or the displeasure with the decision that they made and you don't have to stand up and start beating your chest and saying no that's not how we're going to do this you could just say you know what we're having such a great conversation we're all who cares what people ate let's just everybody just put in their credit card and let's just do this the easy way and let the waiter take care of it.
I should have appealed to the group and then the group would have been behind me. Appealed to the group and also appealed to the sense of that moment that I think everybody probably had and said isn't that more important like let's just go back to that we're taking time away from the great conversation or the great experience so you know you're not again you're not biting those other two you're just making everybody sort of rethink the decision making and say you know what is right like why are we spending 15 minutes on this why we were having so much fun and so you just propose a different way and a lot of people won't speak up because it's easier not to or they fear that this is going to cause some conflict it's all about... how you say something it's not really what you're saying it's how you're saying it that really matters um but you know you you didn't have to sit there and agree with how they did this with that actually proposing something different the easy thing was taking it and paying it but there's another way.
Okay, it's there I'm thinking of the word manipulation does manipulation come into a negotiation if can it be done in a way where the person who's being manipulated thinks it's actually good for them is that part of this or is manipulation a bad word? I personally think it's a bad word because I think there's again a better way of saying it I mean negotiations is persuasion right and so again appealing to somebody's senses knowing what's important to people and really speaking to them from that perspective which means again you have to be really curious and really understand them but to say you're manipulating them leads no room for them right and is that really what this is all about or do you want to in a lot of ways have them know that you understand what they're saying but then persuade them to sort of choose your interests or go with your whatever proposal that you've made and I think that's so much more I don't know it feels it feels like such a more successful way of doing it because it doesn't feel opportunistic it feels human okay you know with with not any less you don't be any a lot of people say well I'm really competitive then that's how I want to do this I'm really competitive but part of that means is that really the best way to get to where I want to go and usually that means if you treat people a certain way it doesn't feel opportunistic it doesn't feel like manipulation then they're happy as well and all they did was abide by what you wanted it's just you did it differently.
Okay another image flashed in front of my mind as you're talking I don't know if you remember way back there's guy named Steve Ross who was running time it might been time Warner or the time ink to time Warner and he was negotiating with somebody who was a smoker and they were going back and forth and every time this guy would pull out another cigarette Steve would have a lighter and light it for him and this went on for quite some time until finally the guy said Steve stop lighting my cigarettes app every time you like my cigarettes I lose another 75,000 bucks is that manipulation or is that just being hospitable I mean it's frankly it's that takes a lot of emotional intelligence and you know because you you've obviously paid enough attention to know the person's habits and what puts them at ease right and Cal there's so little of that these days you know people just don't pay attention because they're not sensing that connection or maybe they don't even know how because we're so divided and we're so all our connections are made through devices these days and phones but to me that whole notion of let me light this person's cigarette just says I was paying attention I know that whether or not I like it doesn't matter but this is something that you do maybe put to your knees maybe you're you're more comfortable and I know how you're going to value this I know that this is going to make you understand that you know your comfort in this situation is important to me isn't manipulative I don't know I actually think it's use that hospitable I would agree and it's received that way if it's authentic.
Okay what you just said about connection is something that I am intensely curious about because it seems to me that in the last from between 2019 and now the world has become a different place and this sense of connection that you were just talking about has been just pushed or pulled to extremes and we're not feeling it what does this do to a negotiation it was it easier to negotiate in the olden days or the previous days when there was this sense of connection
I would challenge that and say I don't know if there was even a great sense of connection there I mean we physically were disconnected because of the pandemic and so being at home not going to work not being in social settings so that created a sort of a natural disconnection but I think that the world has been disconnected for a really long time and you know people have whole relationships on texts I don't even understand that right and so conversation is not valued people don't even listen to voicemails because it's easier to text somebody or not call so that's been in the works for far before the pandemic and I think the pandemic obviously in these past few years have have amplified those things but is negotiations was it easier
I always think that negotiations when done in person or when you can actually see your counterpart is always easier and some people think oh no I have all kinds of courage when I just send somebody an email but the thing is it's strips you of all those things that are like our superpower right the ability to to look in somebody's eyes the ability to you know I'm looking at your background right now and you sort of understand what's important to call that way right and you sort of look at somebody's reaction to you and do they smile do they look uncomfortable yes so you have all your sensory skills and you can sort of listen with your not just your ears but your eyes your heart you know and the depth of that it gives you so much information and what's negotiations if you can't get information because negotiations to me is like problem solving and so the more you have to work with the better the outcome can be in isolation you can't get that in an email
you know it's funny because I can write a book but it will take me an hour two hours to get out of short email because I'll sit there and start thinking about how will this be received what will they think about this word was this the right sentence and isn't it easier to just get on zoom with somebody and I don't have to worry about that because then I can see how they're reacting and if they frown I can say was I clear about that I can say that a different way or you know that there's so much that you get from that interaction so I think if you value that then the pandemic actually didn't make things more difficult in some ways actually I think zoom was actually a great gift to us because it can be as intimate as you want it to be so when you have the ability to look at somebody you know I and rather than sitting in a top-rights room that's quite sterile or an office that's the same people took us to their living rooms and their bedrooms and their kitchens and you know we have the great privilege of understanding people and what's important to them because we saw so much more and so I think I think the whole notion of this is first of all how much you valued connection and if you already valued the connection then the pandemic may have even made it a little bit easier because first of all we create connection and second of all I think these moments are really intimate you just have to sort of really commit yourself to that it's always easier in person and and I think this is sort of second best of that but people have to value it people have to not be afraid of having conversation
You know, I remember when I started to do these interviews with the icons and Esquire Magazine made a point that I be with them. They didn't want, I think, Skype was just coming out at the time, and I was just feeling, you know, I'll bet that if I was doing this over the internet I could be just as good. And one time, I got a chance to pull it off, and I realized just like we are now, we're like six inches apart, we would never be as close in real life as we are right now. So that heartens me because if there's more of this, then it enables me to be exactly who I am.
But to get back to where you were, you're saying that most everybody or a lot of people are living in a world where let's just text back and forth. I don't even want to listen to your voicemail. If I don't need to give you an immediate response on something, I'm not even gonna send you back an email, right? Right, yeah. For the sake of efficiency, right? Oh, that's what it is, they're just being efficient. I mean, I think that's part of it. We live in that country that we value, we value the rapidity of things, and we value efficiency, which becomes, you know, eating your lunch on the go or, you know, like we, it's so crazy because everything has to be so fast in our culture.
So I think part of it is also people say, well, it's more efficient, and I'm like, to send the text, is it really? Because you could have, in that, could have been all kinds of things could have been lost in translation, so at the end of it, you're sending 20 texts where you could have sent no text and just picked up the phone. And isn't that more efficient? But I think it's that if you don't value that human personal connection, then that becomes the better option. I just don't understand how that could be unless people are really uncomfortable around people, or you know, in the case of negotiations, they're just afraid of negotiations. But I don't know, I'm that person that thinks, what can beat this? Like, what can really be when you are deeply connected to somebody or engaged in a conversation where you feel that sense of intimacy from just being able to look at each other and assess people's reactions? And like there's nothing better, and that shouldn't be efficient.
I am thinking as you're talking of two people I know who have a lot of money, like a lot, a lot of money. And both of them, one came up in the Middle East, and another came up in kind of the heart of Africa where basically if they wanted something they had to go to a market and negotiate the price. And from listening to them both talk, it occurred to me that it was almost more about maintaining the relationship than getting that singular deal done. Because if the person who was selling did something to alienate the person who was buying, then he was losing or she was losing all the business that would come. And I'm wondering if we as Americans have lost something because everywhere we go there's a price tag on something, and this is what you pay, right?
I do, I think that's the beauty of some of these cultures that actually really value the relationship but way before the transaction. And look, some of these cultures are, you know, some of the most tough negotiators around. So like when it actually gets to that, you know, it's not an easy conversation. But that's sort of accepted anyway for them. You know, in the Middle East, that's in a run like that's not to negotiate that way, it's not a bad thing. But way before that, when you walked in the store, they've offered you a cup of tea, and you're, you're sort of the hospitality and the grace, and that comes way before the hard talk. And so it, first of all, slows down the process, but it creates this opportunity that the next time you're going to go out and buy something, you're like, "I really enjoyed my time with Salsa. So as opposed to choosing another store, I'm going to go spend my money with that person," right? And for the life of me, I can't understand this notion of sort of beating people down because people say, "Oh, well, I'm never going to see this person ever again anyway. They're in some market, you know, and I'm here. Yeah, I'm visiting, a tourist, so it doesn't matter how I behave." And that becomes inhumane in a lot of ways because I feel like that's the excuse that people use to treat people badly. That's the permission you give yourself because you're never see this person again.
First of all, how often do you end up seeing somebody that you never imagined you're going to run into? And second of all, isn't it easier to actually get them to do something for you when you treat them better and not try to beat them down? Or if you're more hospitable?
I mean, that's why they do it. They, when you come in, they're offering you, you're going to look at a rug, but the first thing they do is offer you tea and sweets. They're telling you their story in a lot of ways which is, we are a culture of hospitality, and this is just who we are. We open doors to people.
This is what we do. So first, it's the story, and then it's the other stuff. then it's the transaction and I just I just feel like it's so I keep using the word elegant but it's like this beautiful dance the back and forth doesn't become you know like hard bargaining it's just part of the flow of the conversation and it takes time though and we don't give these things time we don't and in the absence of time you can't do it okay so slowing it down is just not possible in many cases now I think it's possible.
You know, it's interesting because when you know there's like I talk about sort of four stages of negotiations and the first is before you even see somebody you're preparing and then you do this thing called information exchange and that's not at all about the transaction that's really about just getting to know people that's about making human connections that's about asking questions it's about telling them your story hearing their story this is where empathy and curiosity sort carry the day and when you do that that sort of absolutely extends until you're an entrepreneur.
I'm asking you to extend your sales cycle because otherwise they could just come in and you can say what's your budget or they say how much does this cost and I tell them I'm I always say don't do that put that off let let that come after there's been this connection because first of all you can understand more about them and they can understand more about how you do business which is valuing your customers wanting to spend time and when that happens sure it's going to take longer but people appreciate the way you've made them feel.
So again everybody has options right everybody you can choose where you're going to spend your money that's when people are going to remember how you made them feel and they're going to come back to you because of that but you know time and time again I mean not always but a lot of times I can see the wheels turning in their heads and they're sort of you know counting the money you know what if Mory at the end of that conversation and we get to the transaction and they can't afford the services wasn't that a waste of my time and I would say if you think it was a waste of your time then it was a waste of your time because there was something else to have been gained from this and that's I think you have to be again the way we start the conversation I think you have to be intrinsically curious about people and if so then just the act of getting to know somebody is the value add not whether or not they're going to end up doing business with you and I think that actually inherently makes them more likely to do business with you so the it will come it's just coming in a way that's you know giving it time um and giving it space and not making the transaction the sort of the apex of this conversation but really the getting to know each other becomes the most important part.
What are stages three and four you went through one and two? So the next after information exchange is the actual bargaining the the what we most people consider to be the actual negotiations which is the transaction I get that that stage is marked at its beginning by an opening offer or yes somebody that budget so it's it's squarely in the in the form of transactional conversation it's usually about money and then the fourth stage is just making the deal and what that deal entails and what it looks like so it's really sort of a part three and four sort of big hoses but I can teach a whole semester about information exchange.
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I feel like that's where the magic happens and yeah I can't change the world but I can certainly change the minds of however many students I have and in some ways I feel like it's my duty in a lot of ways I feel like I've done a good job if I can actually have people value the time spent with one another as opposed to being so focused on an outcome.
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You know value the process; the outcome will be there. Focus on the outcome, not value the process, not value the person and did some much more difficult conversation. Then it's just about money; it can only go two ways there's no shades of gray there's no that you don't know them they don't know you people are more likely to make better deals when they like you but you're just taking away all of that you're going right to the heart.
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Of the thing that makes negotiations really hard for people which is then it becomes almost like a win-loss proposition it's information exchange that creates the gradient of opportunities and possibilities. I see because in that stage two you can be setting other things up there could be a whole continuum of deals that work out of this outside of just trying to win this one exactly and it becomes more of sort of the ritual right the things that you value and you actually enjoy as opposed to you know just a transaction which feels really empty.
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Should people be smiling throughout this whole process um not through the whole process I mean if you get to stage three that's when the smiles go away not if stage two goes really well right because you know then again human connectivity is has been there right you don't have to feel I am not that person who believes you know there's a lot of myths and negotiations I feel that that have really undercut the opportunity for people to be excited about this or value it a different way than just a transaction which is far more difficult.
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But you know one of the myths has come to the table don't smile don't show any emotion you know sort of a robotic like persona and that's against everything I stand for I mean I wrote a book that's called Bring Yourself so if that means you know I speak with my hands I'm quite animated and that will be me in a negotiations because anything short of that means I'm not comfortable in my skin and I'm the pretense of it all we'll suck up all my energy because then I'm sitting there going should I smile should I not have smiled what was I indicating to them with that smile and your brain you're not you're not present you're just constantly sort of evaluating yourself.
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What for just show up be there in that moment and if that moment means I'm really happy with what you just said then great smile um study show is that actually people smile and show that sort of warmth actually ends up making better deals and so why not now would I jump up and down the minute somebody puts an offer on the table that I'm like wow that's excellent probably not recommended but to smile sure what are you what are you losing it's not a poker game like it it just I don't see it that way wow negotiations are not a poker game yeah you show yourself it's so it's a beautiful experience.
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But everything you're saying tells me I should be great at this you are I mean just the way you show up like just I mean I've listened to good number of your interviews just today and you know I was sitting there going if people just negotiated this way then every negotiations would be fun and every negotiations would you know you lead with a curiosity there's warmth there's connectivity and so I think that's why you could sit there and listen you know I sat there I don't know I went through like maybe 10 of them and it all felt like actually like a negotiations because I think teaching in some ways isn't negotiations I think getting your listeners to listen and being engaged isn't negotiations having that conversation with somebody for them to feel like they can open up to you because you've done the research you've learned about them you're interested in them at that moment you know that's all negotiations and I think it's you do a beautiful job of it all.
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It took was this conversation for you to believe you're a great negotiate you're gonna be great this weekend I really appreciate it I feel I feel like I just found a side of myself that I either I don't know if I was scared of unveiling or I'm really gonna have to chew on this but in the meantime while I do you mentioned something that also struck a question and that is you you said sometimes you think of teaching as a negotiation how does that apply.
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I think of it that way because first of all I have a very different approach to negotiations so a lot of my students come into the class sort of having sort of these images of what a good negotiator is for example sort of aggressive and contentious and in your face and and so I have to change all that right I have to change the perspective on that not to say that if that's who they are they can. they can't be a great negotiator they can it's just to say that there's a there's a whole variety of different types of negotiators and they're all very successful be who you are in that sort of in that spectrum and to to have people listen to that you are in some ways having a negotiations because it's persuasion right.
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I have to show them give them the data I have to give them the success stories I have to allow them to really believe and then you know this happened a lot during the pandemic when we had to go virtual the negotiations was don't be distracted by everything around you stay really focused I know we're not in person I know this feels different but this is going to be a really great experience I promise you just follow these rules right put your phones away stay in the moment really look at the people around you and feel that sense of connection pay attention because you know the there's so much fear and anxiety going on hey this is your break from that right this is that gift that you didn't even know that you wanted but you really needed that's a negotiations because.
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I have to you know first of all you are on a device right you are using technology that in and of itself sort of has a path of the effect right see computer be stressed see phone be stressed see your let see your iPad and think about work or you know you're usually using it to browse and shop and all the rest you're trying to get them away from all of that and say despite the medium this is intimate despite the medium we can get something really great down here there's magic in this that's the negotiations and did I do it I mean I was I was so surprised by the level of intimacy that we created in those rooms because they felt safe and felt like people needed each other the only problem was that when it comes to my students I have no boundaries and so we would my classes are like three hours or four hours they would be there for five and a half hours I mean so if I were I'd be like don't you all have to eat dinner um my T my TAs would leave I mean it was crazy but I think that happened because we needed that connection so badly and here I was saying to them this doesn't have to be impersonal like this can be really personal this can be really connected and it it worked because I was so committed to having them understand that um so you know it ended up being really special in in a lot of ways.
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What's the difference between that experience and going in to give advice to Goldman Sachs so what I do for Goldman Sachs is teach I teach for their foundation in their 10,000 small businesses program largely and what that is is really just a collective of small business owners and entrepreneurs throughout the country that Goldman has committed to training and basically sort of like this many MBA they go through weeks of curriculum I just happened to be sort of the kind of the lead negotiations faculty and so there isn't a difference and what the difference is obviously you're in person or you're on on zoom and I you know I did it with plenty of these Goldman Sachs 10,000 small business entrepreneurs during the pandemic as well uh there's the audience in a lot of ways sort of especially when it comes to negotiations they all have a lot of similarities and whether you're my undergrads of Wharton or whether you're these entrepreneurs or corporate executives that I've worked with the first thing is I asked them to interpret their technology away and anything phones computers all of it so I come in as like the bad guy because I like what is she saying I can't put my phone away so that's the rule that is the hard fast you're in my class you have to put your phone away I don't care if you're the CEO of some Fortune 500 company it doesn't matter.
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And when they do that of course they're really frustrated at the beginning but by the end of the class they understand sort of what this was for because my whole thing is we're distracted so give yourself the opportunity to understand what it feels like to just be mindful and to be where your feet are and the only way that can happen is if you're working on yourself like you legitimately make that important and so that creates a sense of connection not only to one another but to themselves right they're in their own body they are and I tell them I say and this is making you really uncomfortable first of all this may be the most difficult thing I'm asking you to do today but if this is uncomfortable then take note of that too because that means hey we're addicted and so work on that work on work on how important.
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it is to be in the moment and and it's it's invaluable and a lot of times at the end of the class the same people that are like oh my god my my undergrads we like you know what it's so nice to to be that present because we don't do it very often they learn more they experience more a lot of my class really asks them to be self-aware and and do a lot of sort of soul searching and how do you do that when your phone is buzzing or you're you're emailing people it doesn't make sense so it works really well it's just you know I have to be okay with people not liking me at the very beginning I'm thinking to myself if you could get people to turn off their cell phones that's what I call being a great negotiator hey that's the first one that's the first negotiation we're negotiating before class starts so as as we wind up are there you you mentioned the the four steps and you want to go over those again quickly and there were there any other pieces of advice that you would want people to know if they were going into a negotiation tomorrow morning this things to think about remember you said a sentence I went something like um was was I was that clear enough for was I clear enough is that a good sentence to have in your pocket well I always think that any kind of feedback you can get is great because we tend to believe as human beings that people were very clear on how we're communicating and you know of course they should understand that that was upsetting me but you have been communicated that you haven't been clear about it whether it's the way you've acted or even your words so there's a pretty big sort of gap between how you think people receiving you and how they're actually receiving you and so I feel like anytime you can stop and and sometimes you know like in class I don't necessarily have to say do your questions because I can sort of read their faces if they all look like they have no idea what I just said hey I need to be clear um but to stop and do that is actually giving you feedback all the way through the conversation because you're sort of trying to better understand your audience and I think that's always good.
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The other sort of the other pieces of advice so we sort of ran through those stages I would say sort of in preparation which was at the first stage most people understand that preparation is really important and it's not just in negotiations just about anything you do and so I would just say this I would say that one of the biggest parts of preparation is to spend that time better understanding yourself giving yourself the opportunity to know what your non-negotiables are or who you are as a person how you want to how you want them to remember you you know how what are the rules of engagement from the way you are going to approach this right and and so I think that removes the the the chance that you're going to regret how you behaved because you've sort of grounded yourself in those principles um the other is that you know this has sort of become almost cliche but the whole knowing your value I think is super crucial because if you don't if you're not your own best self advocate right if you're not your own best friend then how on earth will you ever get what you want from a negotiations.
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because what that does is it minimizes who you are in this conversation what it does is it limits the possibilities for you what it does um says you know you don't deserve this right or you don't deserve as much of this and that comes from how we speak to ourselves right so I think in preparation it's really really important to ground yourself first take a look at that mirror tell yourself all the things that you value about yourself so that that becomes the impetus for your ask right and so you know we talked about with the pleasers and how much value put on the other person again this isn't at their exclusion this is just taking care of yourself first and giving yourself permission for that so preparations or those things are really important and then sort of in information sharing and you know I'll just repeat what we said and I think I was going to agree on this is just be curious right.
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be committed to curiosity no matter how much you've prepared understand that you will never know everything so in this moment you're just learning more and to be open to that and to be curious and ask questions you know I will say it's important as important to be interested as it is to be interesting right so give yourself that pay attention to them and also teach them right those things can happen at the same time and then you know the third stage actually becomes so easy you know you you're still in a moment you're still paying attention but you've done the hard work of connecting don't all of a sudden you know this can't be Dr. Jekyll Mr. Hyde like you're not now a different persona everything now should just flow from those principles I think that's why I love negotiations I love people I love learning that people and so this sort of fulfills that part of me but I wish everybody would see it that way because it's a necessary part of our life it's a crucial part of our everyday and nobody should ever be worried
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and then that stage four it sounds like that's the clothes and the handshake and making things work forward yeah so it's the clothes it could be a deal or no deal right because that's that's an outcome as well but I always say you know if at the end of that sort of transactional phase you actually come to a resolution you come to an agreement that's the whole like getting to yes right but the interesting thing is that when this has been a really good experience mutually right then there's been not yelling screaming and this hasn't been like when it all caused that but a thing scorched earth but you've actually enjoyed this process then if you come to a resolution now you're leaving the opportunity for sort of getting past yes and by that I mean maybe you can sort of sit back after a few days and think you know well maybe we should add these other things to this deal because it can even be a richer deal for both of us or or what we just experienced the economy just went to hell so you know I know I'm going to have to increase my prices now because you know everything is more expensive is there a way that we can look at this where it's not going to hurt you I can stay in business and this could be even even for a moment in time but these are some of my needs so now you can do that without trepidation because you're partners
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and so I think that this whole notion of what that experience is then that last and final stage can be sort of something that goes on in perpetuity because of how much you've enjoyed the journey and not just the outcome I love it I'm a new man thank you so much I feel like it just got it to plow them up from Wharton I'm happy you feel better about it you know it's it's hard to negotiate Cal with with friends and family members because there's a most genality involved in that so not to sort of not honoring that in your sort of trepidation or your your some anxiety with it but you know you do the same thing with people that you know which is be curious and well that's hard open
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Thank you for joining me today for episode three with Cal Fussman who's going to give us some lessons on the art of the interview Cal is a good friend of mine and also the recipient of the Malcolm Forbes Lifetime Achievement Award for storytelling and his approach to interviewing combined highly polished anecdotes with deep challenges to get his subjects to reveal themselves in profound ways
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Cal has interviewed people like Muhammad Ali, President Clinton, and Jeff Bezos so I was very fortunate to have him on the show and I'm also grateful because he's actually agreed to make this a two-part series so we're going to learn a lot today here's part one of my interview with Cal Fussman
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Cal's going to give us some lessons on the art of the interview we'll also talk about some of the famous people that he's interviewed but more importantly how he's able to get people to feel comfortable enough with him to reveal things they might not have shown before and how you can apply that to the world in whatever you do
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when I was preparing for this I had a list of lessons that I wanted to go through but I think the most important one is how to deal with emotions and how to deal with emotions during an interview or during a conversation
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I think that's the best lesson that I take from these 45 minutes or so to if I am feeling emotions to replace that with curiosity and to just hang on to my value and just drive my curiosity to a point where it can receive the value that you just ask me to look into the mirror and define right you can understand people you don't have to say I agree but you go a long way when you tell somebody that I purge and I understand you're not saying yes this is the deal you're just saying I get it I see your perspective we forget that to do that because we feel like saying that means you're an agreement it's not and the other part of it is if it does get emotional which it might then just take a little break take a take a step away breathe breathe I mean the magic of breathing people think that's what's them what do you what do I have to do with things get out of hand step away right just find yourself again and take a breath breathing helps that's all it's quite simple well thank you for making it simple much appreciate it very grateful and I hope that I will see you down the track somewhere because you brought something out of me today that needed to come out I'm so happy and I'm so grateful for the opportunity I am I am truly a fan so I'm going to keep listening to those podcasts because I learned a lot but thank you Cal I appreciate your time all right thank you and we'll see you down the tracks thank you about wraps it up want to give a shout out to Tim Ferris for nudging me to start this podcast it's the way that I connect with you and you with me this is a good moment to connect with you about where the podcast is going as you know much of the time during the pandemic was spent talking about healthcare and how to make it better I have veered toward getting coaching lessons on various topics for a while but it doesn't mean I've forgotten the subject the healthcare I just need a step away and get a clear head on how best to attack the problem I've learned a great deal about healthcare in the last three years and as Arnold Schwarzenegger famously said I'll be back it did a little better than me and I'll continue to incorporate wellness topics in this podcast but for now I'm thinking the healthiest thing I can do is to connect hope more as advice helped connect you with your next negotiation make it a win win cheers