Even if you're a fairly new K-pop fan, you've probably heard of the coming-of-age ceremony. Idles like Red Velvet's Joy, Apings Hyung, Aoey's Tundi, and groups like Twice, Nine Muses, and even BTS's Demean and Jungkook have performed it. But the song itself ruined the life of the original singer. Park Deune is a singer and actress who started her career in the entertainment industry when she starred in a high-type biscuit commercial in 1994. Because of her visuals and charisma, she continued getting booked, getting a minor role in the drama dinosaur teacher before she made her debut as a singer under Taewan Entertainment with the album Sky Blue Dream in 1997.
即使你是一名相对较新的K-pop粉丝,你可能也听说过"成人礼"。像Red Velvet的Joy、Apink的Hayoung、AOA的Chanmi,以及团体如Twice、Nine Muses,甚至BTS的Jimin和Jungkook都表演过这首歌。然而,这首歌本身却毁了原唱歌手的生活。朴珍恩是一名歌手和演员,她的演艺生涯始于1994年的一则高级饼干广告。凭借她的外貌和魅力,她不断获得工作机会,甚至在电视剧《恐龙老师》中获得了一个小角色,然后于1997年在Taewan娱乐公司旗下以专辑《Sky Blue Dream》作为歌手正式出道。
Under the agency, she released hit songs like Sky Blue Dream, Steel Away, Precious Love, and Don't Know Anything, with her image being charming and fresh, as she had only been 15 at the time and had also been in the industry when she was a child. In 1997, when Deune had already built quite a name for herself, she signed with JYP Entertainment in hopes that she would become even more popular and grow as an artist. It was obvious why. She had a great career at such a young age, was talented in singing and dancing, was charismatic, and had the potential to be the greatest star in K-pop.
在经纪公司的帮助下,她推出了《Sky Blue Dream(天空蓝梦)》、《Steel Away(偷走)》、《Precious Love(珍贵的爱)》和《Don't Know Anything(什么都不知道)》等热门歌曲。她的形象清新迷人,那时她才15岁,并且从小就已经投身于音乐行业。1997年,当Deune已经在音乐界小有名气时,她签约了JYP娱乐公司,希望藉此提升人气,进一步发展成为一名更成熟的艺人。原因显而易见:她在如此年轻的年龄就拥有出色的事业,在歌唱和舞蹈方面非常有天赋,富有魅力,并且有潜力成为K-pop界最耀眼的明星。
However, this became a bit hard for her as JYP had different plans for her when he took her into his company. Park Deune Young himself worked very closely with her until she came out with Coming of Age Ceremony in 2000, which was her fourth studio album. The album was an entirely different concept than people were used to seeing of her. She went from charming fresh girl to singing a seductive song, which gave the general public a bit of a whiplash. But no matter how controversial this transformation was, Coming of Age Ceremony also proved to be her most successful album, managing to sell over 420,000 copies after its release.
Despite its success, it marked Deune's career in a very bad way. The title track was written by Park Deune Young himself, and it talks about a young woman who had decided to lose her innocence to an older man, who had been waiting for her to reach the age of consent. The music video for the song also has a lot of symbolism about her losing her quote unquote purity. The teddy bear in the white fabric that she runs under the sewing machine represents her childhood innocence. In the music video, Deune stains the fabric with blood and tears up the teddy bear, which is supposed to symbolize her becoming a woman.
Due to this sudden change in concept, Deune attracted all kinds of attention. Her spiky short hair, the dresses with slits, and the choreography became famous in Korea, to the point that we can say that Deune was a pioneer for more mature concepts in K-pop. The song also got lots of backlash on top of all the undeniable impact it had. The choreography was deemed too provocative, and the music video was banned from many Korean networks due to its contents. The public tried to keep the song under wraps due to its raunchy lyrics, but the controversy only made it spread more. The fact that she had freshly turned 18 was also a problem, but Deune kept promoting the song, and it became a defining hit for her.
Despite all of the negative comments she was getting, JYP is still proud of what he came up with to this day. When he appeared on Knowing Bros, he expressed that the choreography for coming of age ceremony was one of the best that he created, and that the album itself is one of the few he worked on that he considers to be high quality. Her time in JYP didn't last long, though, as she left after releasing two more albums before going on a hiatus for six years. Despite her numerous hits, she was mostly associated with the coming of age ceremony, and as you can imagine, it was very painful for her.
Performing the song has even become a rite of passage for K-pop idols, as many female idols perform it once they turn 20, which is the legal age in Korea. The song usually gets performed at end-of-year ceremonies or solo concerts, and over the years, it's become a popular song to cover by groups due to its easy choreography and provocative concept. Throughout the years, though, fans have rightfully been concerned over the fact that female idols who are barely adults were singing and performing about a man taking their innocence now that they were legal age. It became even more concerning that covering the song became a tradition for group members.
But Joon herself had her life ruined because of it, though. She appeared on Strong Heart in March of 2012, and it was no surprise that the topic of her hit song came up. However, Joon herself revealed that she didn't know the concerns of the song when she had first performed it. Joon said that she met JYP in 2000, and he gave her the song coming of age ceremony, which gave her the racy image that stuck with her through most of her career. She denied that she was forced to sing it by her label, however, she shared, at that time, I didn't know that coming of age was such a racy song. I listened to it again recently, and it was so racy, I was shocked. Joon also added that she didn't think the song was explicit and didn't understand that the wind sounds of the song's beginning were supposed to be moaning sounds. She said that after the song came out, there were many rumors about her, and she received negative comments to the point that she wanted to end her life.
She even started thinking that because she was receiving so much negativity, everyone in the world must have hated her. I received much popularity after coming of age, but there were many rumors and negative comments, so I ended up getting really hurt, and it was even up to the point where I didn't want to live anymore. The rumors in question came out after a computer file dubbed Entertainment X files, which contained private information and rumors about the personal lives of the celebrities in South Korea, was leaked on the internet. Even though the file itself didn't mention names for most of the cases, people still made their own assumptions about what rumors were about which celebrities. One of the rumors was that Park Toon had an inappropriate relationship with the higher executive in the industry. Even then, people were thirsty for celebrity drama, and since they already disdain Joon because of her transformation, they were quick to believe this rumor and many others that came after the release of the song.
JYP Entertainment was also hesitant to respond to these rumors and deny them, so Joon was left to deal with all the hate and comments in backlash by herself for something that she didn't do. The song also ruined Joon's relationship with her parents. As mentioned before, before she got into JYP Entertainment, Joon had a rather innocent image of the girl next door singing about love. This wasn't too far off from how Joon wasn't real life. Joon was raised in a highly religious family and went to church every Sunday. Her and her family were highly respected in the community. Well, that was until the coming of age ceremony came out. As Park Toon was raised in a highly religious family, she wanted to keep a pure image rather than a provocative one. The rumors about her after the song hurt her rather badly.
In strong heart, she shared how she hated the new image that the company created for her and how it caused her relationship with her family to be strained. Her church went as far as to take her as an example of negative influence. Back in 2012, she said that she became too embarrassed to face her parents when the church used her song to educate their youth on proper behavior by showing them what not to do. The sermon had been talking about the effects of culture on the youth and since everyone at church knew who her parents were, they stared at her family openly as the song played. She said, the church was educating the youth on the bad influences that can come from pop culture and media. Adult ceremony was used as a bad example. My parents were there so I felt very embarrassed that the video came out.
Not only that, but Toon also spoke about how the image that the company created for her ruined the ties with her family. The concept of the song had been the cause of many rumors that had started and her family started to give her the cold shoulder because of it. After the promotions of the song were finished, she didn't perform the song for 12 years as she wanted to get away from the image that JYP had created for her. She left JYP entertainment in 2003 to go on a hiatus for six years, staying away from the music industry. Toon claimed that she felt restricted by the company about the creative direction that she wanted to take with her career. The time she spent on hiatus was very lonely for her and painful, but thankfully Toon healed over the years and released tracks that she was proud of.
Her story is a sad example of how young women get taken advantage of in the industry. And sadly, this hasn't changed even 23 years after coming of age ceremony was released. The song got covered heavily until a few years ago, and companies are still debuting minors and giving them inappropriate concepts.
You'd think that the fact that Toon and other female idols who went through the same thing have talked about the negative sides of debuting so young would change something, but it hasn't happened yet. Let's hope that these companies wake up and realize the damage that they're causing to these idols.