Are you seeing any other roles in dealership with high variants on the comp? And let me tell you where my head is. Sure. Right. With all this, you know, technology is getting more embedded in the dealership. There's more support for more roles in the industry, meaning bigger operation, more technology, a bigger support system. You maybe have to do a little bit less or you can be more focused on your role. That's the broader macro theme that I see. I'm curious to know from you, where are also you seeing trends or like big variants in a dealership when it comes to comp or like the type of positions? Or are you seeing any of that stuff? Yes, with all the stuff coming out in, especially AI and everything, I know that people are going to be more crucial right now in the role they're in, right? If you're not able to execute in sales, then there's really no excuse for it right now. Because you have stuff that you and I in early on in the business didn't have, right? To tie that into compensation is, yes, you will get paid a little less, but you are going to have a little less work to do, so to speak. Go ahead. I've got that.
Just like any industry, like the eight players are always going to get paid, you know, a player comp. Yep. Like they're always going to be the hottest demand, right? And they're always going to bust a rass. I think it's just always caveats to all these things. So we're seeing a lot of comp changes in fixed operations. Why is that? Well, it's a backbone of the dealership right now. So when I kicked off this year, I told everybody that, hey, fixed and accounting is going to be the big thing this year, bringing that revenue in, that gross profit, and then being able to manage the money coming in and keeping track of everything. So fixed-based total sense, accounting, interesting.
I can imagine why even the past month or the last two months, because of the CDK outages, that's probably people are like, you know, maybe in desperate need in some cases to bring on more support. Certain stuff shows weakness and vulnerability, right? When we went through 2008, we had a lot of cream rise to the top and a lot of people didn't, right? And a lot of mistakes were made. I've picked up dealer groups in the last three months that have never had a corporate controller, and now they want a corporate controller, right? So we're adding new roles. We're adding new high level rules, right? So a pretty high level role. Would you say corporate controller you're referring to the person that manages all the controllers, right? All the dealerships.
So similar to a CFO, we use titles very loosely in the business, right? That's right. Show me what you can do. And I'd say like, hey, a CFO is maybe somebody that is a CPA, essentially, that really understands finances. You know, it's all open to interpretation, but corporate controller being, you know, somebody over six stores managing the office managers, but there's all sorts of mixes, right? Some accounting people may not have this background that the dealer wants, right? And that's really crucial right now, especially with, like, to your reference and mergers and acquisitions, people are looking for people that have been through those, right? Because the dealers are trying to acquire more businesses right now.
Yeah. And I think that that competency, yeah. Yeah. And, you know, if you're a accounting person and you've never been through one of those, then, you know, it's tough.