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If I Started YouTube While Working Full-Time, I’d Do This - YouTube

发布时间 2024-07-15 23:00:35    来源
Hey friends, welcome back to the channel. So if you are looking to start or grow a YouTube channel alongside working a full-time job, then hopefully this video is going to help you out. If you're new here, my name is Ali and I started my YouTube channel way back in 2017 when I was a medical student at Cambridge University. And I then spent two years working full-time as a junior doctor in the UK's National Health Service, including during the pandemic. And while working full-time, I grew this YouTube channel over three years from zero to around 1.3 million subscribers. And so I definitely know how hard it can be to balance working a full-time job alongside starting a YouTube channel, but it is definitely possible. So in this video, I'm going to be sharing my best advice about how you can successfully balance working full-time with building a YouTube channel. And we're going to talk about things like how you can find the time and energy to do both things, how much time you should spend on your channel, and how to optimize the way that you use your time and energy so that you don't burn out, and you can still keep making the videos. Now, I recently asked my audience to send in any questions you guys had about growing your YouTube channels. And I'm going to be using a question that Heneel sent in to talk directly about this problem that I'm sure a lot of you are facing. So let's dive into Heneel's question. And of course, there will be timestamps down below, so do feel free to skip around the video if you feel like it.
嘿,朋友们,欢迎回到频道。如果你想在全职工作之外开始或发展一个YouTube频道,那么希望这段视频能帮到你。如果你是新来的,我叫Ali,早在2017年我还是剑桥大学的医学生时就开始了我的YouTube频道。后来,我在英国国家医疗服务系统(NHS)担任了两年全职初级医生,包括在疫情期间。当时,我一边全职工作,一边在三年内将这个YouTube频道从零发展到了大约130万订阅者。因此,我非常理解在全职工作的同时启动一个YouTube频道有多难,但这绝对是可能的。所以在这个视频中,我将分享一些我的最佳建议,教你如何成功地平衡全职工作和建设YouTube频道。我们将讨论如何找到时间和精力来同时做这两件事,应该花多少时间在频道上,以及如何优化你的时间和精力使用,以防止精疲力竭,还能继续制作视频。 最近我问观众们是否有关于发展YouTube频道的问题,而我将用Heneel发来的一个问题直接讨论这个我相信很多人都会面对的问题。那么,让我们深入探讨Heneel的问题。当然,下面有时间戳,所以如果你觉得需要可以随时跳到你感兴趣的部分。

Hey Ali. So I am a veterinarian working from 10 to 6 in a clinic. And I also do some private cases after I'm done with my 10 to 6 job. And basically, the thing is both these things are like sort of factors, jobs where they require my presence and my energy. And I really wanted to get into something that will have more like a passive way of working and a passive way of generating income. So I was thinking of going into like getting into the YouTube route or making content either that would be for veterinarians like myself or pet parents, educating them about the things that we as veterinarians want them to know before. So I really want to start this YouTube channel since the past one year. And I feel like I just don't get enough of time during the day. Or even if I have the time, I am kind of so drained out that I just want to sleep and not do anything. And so in order to combat this, I thought I would start at least doing live streams of me studying so that I get the hang of me on YouTube. And I tried that out once or twice and that kind of stopped there. But I think it really worked out well because it kind of kept me focused on the studying part of it as well as I was kind of putting out content on the channel. So what I have done so far is I have made that setup and kept it. But I would really like to know what would be your opinion on me getting this YouTube channel really up and going even though I have all these things lined up for the day already. Thanks.
嘿,Ali。我是一名兽医,在诊所工作时间是10点到6点。除此之外,我还在下班后处理一些私人案例。基本上,这两份工作都需要我的亲自参与和能量。我真的希望能找到一种更被动的工作方式,能够以更被动的方式获得收入。所以我在考虑走YouTube这条路,或者制作一些内容,目标受众可以是像我这样的兽医或者宠物主人,教育他们一些我们作为兽医希望他们提前知道的事情。我从去年开始就想启动这个YouTube频道,但我觉得每天都没有足够的时间。即使有时间,我也疲惫不堪,只想睡觉什么都不做。为了应对这种情况,我想至少开始做一些学习过程的直播,这样可以熟悉在YouTube上发布内容。我试过一两次,效果还不错,因为这不仅让我专注于学习,同时也在频道上发布内容。到目前为止,我已经准备好相关设备了。但我真的想知道你对我在已经排满的日程中启动这个YouTube频道有何看法。谢谢。

Ooh, okay. This is a good question. How would you do YouTube with a full-time job? Now I am going to take a little bit of a different approach to answering this because of Haneel's background. So he's a vet who works full-time from 10 a.m. to 6 p.m. He does private cases as well. But he would love to have a passive form of income. We all want to make money in our sleep without doing any work. So you know, this is why I started this journey. I can understand why Haneel and probably you watching this would like some passive income. It sounds great, doesn't it?
哦,好的。这是个好问题。你在全职工作的情况下如何做YouTube呢?因为Haneel的背景,我会用有点不同的方法来回答这个问题。他是一名兽医,从上午10点到下午6点全职工作,还接私人的病例。但他非常希望能有一种被动收入。我们都希望在睡觉时赚钱而不用做任何事情。所以你知道,这也是我开始这段旅程的原因。我能理解Haneel,还有可能在看这个视频的你们,为什么会想要被动收入。听起来很棒,不是吗?

He's thinking maybe YouTube or content, maybe content for vets or people who are pet parents. That is actually a very good thing to be thinking about. He's leaning into his unfair advantages. But he's been wanting to stop for a year, but don't have the time and don't have the energy classic problem that we all face with anything we're trying to do. Either we don't have the time or we do have the time, but we're so drained by the thing that we do for our day job that we just don't have the energy to do it. He's dabbled with some live streams and stuff, but really just wants to know how do I make this YouTube channel successful with a full-time job?
他在想着也许可以做YouTube或内容,可能是为兽医或养宠物的人提供内容。这其实是个非常好的想法。他正在利用自己的独特优势。但问题是,他已经想放弃一年了,因为没有时间也没有精力。这是我们在尝试做任何事情时都会遇到的经典问题。要么是没有时间,要么就是有时间,但因为日常工作耗尽了精力,最终还是没法去做。他之前尝试过一些直播和其他内容,但现在他真的想知道如何在全职工作的情况下成功经营一个YouTube频道。

So we need to zoom out. And we need to zoom out because if Haneel was sitting in front of me right now, the first thing I would say to him, Haneel, is like, why do you actually want to start a YouTube channel? Do you want to start a YouTube channel because you are intrinsically motivated to start a YouTube channel specifically? Or do you want to start a YouTube channel because you think it is your best route to passive income? And the reason why it really matters here, because if Haneel were to say to me that, look, honestly, the reason I want to start a YouTube channel is like, I don't really care about YouTube itself. I don't really care about making videos. I am using the YouTube channel as an instrumental strategy to get to my real goal, which is some form of passive income.
所以我们需要拉开视角。我们需要拉开视角的原因是,如果哈尼尔现在坐在我面前,我首先会问他,哈尼尔,你到底为什么想开一个YouTube频道?你想开YouTube频道是因为你内心真的很想做这件事,还是因为你觉得这是获得被动收入的最佳途径?之所以这个问题很重要,是因为如果哈尼尔告诉我,他其实并不在乎YouTube本身,也不在乎制作视频,他只是把YouTube频道作为实现真正目标——某种形式的被动收入——的一种手段。

In that sense, I would tell Haneel, like, man, don't start a YouTube channel. If your goal is passive income, there are way more efficient ways to make passive income than by starting a YouTube channel. I would not recommend a YouTube channel if the goal from starting a YouTube channel is to try and make passive income. Why is that? Well, it's just too much of a slog. You know, if you really want to make passive income, they're just are just better paths for it. One thing that I would that would come to mind is generally, if you want to make money, you want to do some sort of B2B offer, you want to sell to businesses rather than to consumers, you want to try and sell some sort of product.
从这个角度来说,我会告诉哈尼尔,不要开设 YouTube 频道。如果你的目标是赚取被动收入,有比开设 YouTube 频道更高效的方法。我不建议通过开设 YouTube 频道来尝试获取被动收入。为什么呢?因为这太费劲了。如果你真的想赚取被动收入,有更好的途径可以选择。一个想法是,一般来说,如果你想赚钱,最好做一些B2B(企业对企业)的业务,卖给企业而不是消费者,尝试销售某种产品。

In Haneel's case, he's got expertise in the veterinarian field. So like, it's just more efficient to find a client who is a veterinarian practice or going up the supply chain of vet stuff, talking to a pharmaceutical company that supplies products to vets, trying to figure out what is a service that I can offer them, which would solve a problem that they have in their business. Because businesses have large amounts of money, whereas individuals do not have large amounts of money.
在哈内尔的情况下,他在兽医领域有专业知识。所以,更高效的做法是找到一个兽医诊所的客户,或者在兽医用品的供应链上寻找机会,可以与向兽医提供产品的制药公司进行对接,尝试弄清楚自己能为他们提供什么服务,来解决他们业务中的问题。因为相比个人客户,企业通常资金更充裕。

Usually when someone wants to start a YouTube channel, they're trying to go the B2C approach. Either they're hoping to get loads and loads of views so that they can get sponsorship and ad sense and stuff and then make money. It's not particularly passive because you still have to keep on making the videos and you're always going to run into the problem of like kind of time and energy and stuff. Or you're going to try and sell some sort of product to consumers. So maybe he would sell a course on how to get into vet school, which would be sold to consumers who want to get into vet school. And then yeah, in that sense, it's passive because you make the course once. It might take six months to make the course, but you make it once and then if theory you sell it over time. The problem is it's just a very long game. There's no guarantee that it's actually going to work.
通常,当有人想要开设一个 YouTube 频道时,他们通常采用 B2C(企业对消费者)的方式。要么他们希望获得大量的观看量,这样就可以获得赞助和广告收入,然后赚取金钱。这并不是特别被动的收入,因为你仍然需要不断制作视频,而且总会遇到时间、精力等方面的问题。要么他们会尝试向消费者销售某种产品。比如,他可能会销售一门关于如何进入兽医学校的课程,目标是那些想要进入兽医学校的消费者。这样的话,从某种意义上说,这种收入是被动的,因为课程只需制作一次。尽管制作课程可能需要六个月的时间,但你只需要制作一次,然后理论上可以长时间销售。然而,问题在于这是一场漫长的游戏,没有保证它一定能成功。

There's no guarantee that Heneel has what it takes to succeed on YouTube. It takes having some sense of like having expertise in the topic, but also a sense of being able to explain things on camera, a sense of other people connecting with the sort of personality that you have on the internet. I'm not saying that Heneel doesn't. It's just that these things are not guaranteed. Whereas if you were genuinely just trying to make money and you were just trying to sell a very useful service to some sort of business, that is way more guaranteed to the path to selling a service to a business in the vet sphere and making money from it that you can then hire people out to become to make roughly passive.
不能保证Heneel能在YouTube上取得成功。成功需要具备对主题的专业知识,也需要有在镜头前解释事物的能力,以及能让其他人通过互联网与你的个性产生共鸣。我并不是说Heneel不具备这些,只是说这些东西并不是一定有的。相比之下,如果你真正想赚钱,并且你只是想向某类企业销售一项非常有用的服务,那么这种路径更有保障。在兽医领域向企业销售服务并赚钱,然后你可以雇人,让收入变得相对被动,这条道路更有保证。

That to me, I would say has a 10 times more likelihood of working than Heneel trying to start a YouTube channel as an instrumental technique to get to make passive income. That's if Heneel were to tell me that really the YouTube channel is just a means to an end. If however Heneel were to tell me, you know what, the YouTube channel is not a means to an end. I really like the idea of starting a YouTube channel. I'd say to him, okay, you really like the idea of starting a YouTube channel? Would you do it even if you knew you'd never make money from it? If Heneel's answer is still yes, I would ask him why. Would you do it if you didn't make money from it? Yes, I still would wise that because I get a lot of personal joy and satisfaction from the thought that my content could be useful to someone else.
在我看来,这样做的成功概率是 Heneel 试图通过开设 YouTube 频道获得被动收入的 10 倍。如果 Heneel 告诉我 YouTube 频道只是一个实现目标的手段,那我会这么认为。但如果 Heneel 告诉我,他真的很喜欢开设 YouTube 频道的想法,我会对他说,好吧,你真的喜欢这个想法吗?即使你知道从中赚不到钱,你还会做吗?如果 Heneel 的回答仍然是肯定的,我会问他为什么还要做?如果他的回答是“是的,我还是会做”,因为想到我的内容可能对别人有用,我就会感到很大的个人快乐和满足。

That to me is gold standard. That's like great, we are doing YouTube for the right reasons. The people who end up making money on YouTube usually are the ones who didn't set out to make money on YouTube. It is very hard to make money on YouTube. If you set out to make money on YouTube, they're just way more efficient ways to make money. But it becomes a lot more doable. If the reason you're doing it is an intrinsically motivated reason for starting a YouTube channel because you're motivated by the purpose, the service, the joy, the love of teaching in Heneel's case. So if anyone is watching this and thinking of starting a YouTube channel as an instrumental reason for making money, I would say don't do it. It's not worth it. There are more effective ways of making money. What are those more effective ways of making money? Well, I have a video over there. My honest advice to someone who wants to be financially free, that has so many recommendations of books and articles and podcasts that you can check out because that is the more efficient way to make money. You should start a business selling stuff to other businesses. Please, for the love of God, do not start a YouTube channel. If your only reason to start it is to make money. There are more efficient ways of doing it. Having said all of that, I'm now going to assume that for the rest of this video that Heneel actually does want to start a YouTube channel, for its own sake, because he's motivated by the pleasure of the purpose, the joy of service, all that kind of stuff, and is simply running into the problem of time and energy. I'm going to assume that Heneel's goal is something to the effect of I want to make one YouTube video per week.
我认为这是金标准。那真是太好了,我们为了正确的理由在做YouTube。那些最终在YouTube上赚钱的人通常不是一开始就打算通过YouTube赚钱的。通过YouTube赚钱真的非常困难。如果你一开始的目标就是赚钱,有很多更高效的方式可以赚钱。但如果你是有内在动机去开设YouTube频道,比如出于目的、服务、教学的乐趣和热爱,那么这就变得更加可行了。所以,如果有人在看这段视频,并想着开设一个YouTube频道只是为了赚钱,我会建议不要这样做。这不值得,还有其他更有效的赚钱方式。那些更有效的赚钱方式是什么呢?好吧,我那边有一个视频,讲的是我关于如何实现财务自由的诚恳建议,里面推荐了很多书籍、文章和播客,你可以去看看,因为那是更高效的赚钱方式。你应该开个卖东西给其他企业的生意。拜托,如果你开设YouTube频道的唯一原因是为了赚钱,请不要这样做。还有更有效的方法。这些话说完之后,我现在要假设,对于接下来的视频内容,Heneel确实是想开设一个YouTube频道,是出于其本身的乐趣、服务的快乐等等,并且只是遇到了时间和精力的问题。我假设Heneel的目标是每周制作一个YouTube视频。

This, I think, is a good goal. When we think of goals, there's sort of a spectrum of goals. There is input goals. There is output goals. There is outcome goals. Generally, these are easier. Input goals are easier. And outcome goals are harder. And also, broadly, these sort of input goals are more in your control. And outcome goals are less in your control, or under your control, or whatever the phrase is. Okay, so what would an outcome goal be? An outcome goal would be I want to get to 100k subs by, I don't know, 2026. Whatever the thing might be, that is an outcome goal. That is, broadly, it is very hard to do an outside of Heneel's control, outside of your control. What's an output goal? An output goal is one video per week. I would like to output, I publish one video per week. And what is an input goal? An input goal is I want to do, I don't know, eight hours per week work on my YouTube channel, or whatever the thing might be. This is an input. Heneel is inputting eight hours of time here.
我认为这是一个不错的目标。当我们思考目标时,可以将目标分为不同的类别。有输入型目标,有输出型目标,还有结果型目标。这些目标通常有难易之分。一般来说,输入型目标比较容易,而结果型目标比较困难。同样地,输入型目标更容易掌控,而结果型目标则不太在你的掌控之中。 那么,什么是结果型目标呢?一个例子是:“我希望到2026年,我的订阅用户能达到10万。”这就是一个结果型目标,整体上来说,这很难实现,因为它超出了内外任何人的控制范围。 什么是输出型目标呢?例如:“我希望每周发布一个视频。” 这就是一个输出型目标。 那什么是输入型目标呢?例如:“我希望每周在我的YouTube频道上工作8小时。”这就是一个输入型目标。换句话说,某某投入了每周8小时的时间。

This is an output, he's aiming to output one video per week. This is an outcome, he's aiming to get 100,000 subscribers by 2026. I don't like outcome goals. Outcome goals are very hard. I think when you're very experienced, you can go for outcome goals. These days for my business, we have outcome goals. I'm like, you know, the goal is to grow the business of 10 million in revenue by the end of next year. It's hard, it's outside of my control, but I'm fairly experienced in the world of business, that it sort of makes sense to have that as an outcome goal. If I was a total noob, and I had outcome goals for my business, things would be things would be a lot harder and I'd be more likely to lose motivation.
这是一种输出,他的目标是一周发布一个视频。这是一种结果,他的目标是到2026年获得10万名订阅者。我不喜欢结果目标。结果目标非常难。我认为当你非常有经验时,可以设定结果目标。现在对于我的业务,我们设有结果目标。比如,我的目标是到明年年底实现1000万美元的收入。这很困难,也超出了我的掌控范围,但由于我在商业领域相当有经验,这样的结果目标还是有道理的。如果我是个新手,并且为我的业务设定结果目标,事情会变得更难,也更容易失去动力。

What I would probably recommend for Heneel is starting here, starting with the output goal of one video per week, because that is an output goal that is more or less within our control. And it's something that we can then optimize for when we're figuring out this main problem that Heneel has, which is I don't have any time. And when I do have the time, I don't have the energy. So knowing that the goal is one video per week, we're now trying to figure out, okay, how do we get more time? How do we find the time and how do we create the energy to be able to make one video per week? And knowing that, it's actually quite useful, because one video per week is less of a vague abstract thing than I want to grow on YouTube or I want to do YouTube or whatever the thing might be. So we know we want one video per week. Now then what we have to do, and at least this is the way I think about it, is we just need to break down what does it look like to make one video per week? What is the process of creating a video? Well, you start off with the idea. Then if Heneel has seen any of my content, he knows that you should figure out the title and the thumbnail of the video. Then Heneel will probably want to write the video, and then probably film, and then probably edit, and then probably publish.
我建议 Heneel 从这里开始,每周制作一个视频作为目标,因为这个目标相对来说是我们可以控制的。同时,这也是我们在解决 Heneel 的主要问题时可以优化的,即“我没有时间,当我有时间时,我又没有精力”。确定每周制作一个视频的目标后,我们可以进一步分析,如何找到更多时间,如何创造精力来制作每周一个视频。这样明确的目标实际上是很有用的,因为每周一个视频比“我想在YouTube上发展”或“我想做YouTube”这些模糊的目标更具体。现在我们知道目标是每周一个视频,那么接下来我们需要做的,就是分解制作一个视频的流程。这个流程包括,从构思开始。如果 Heneel 看过我的内容,他会知道应该先确定视频的标题和缩略图。然后 Heneel 可能会写视频脚本,接着是拍摄、编辑,最后是发布。

And so this needs to happen in order for Heneel to make one video per week. So let's break this down. This is genuinely the advice I give to someone who's in the situation, and loads of people are in the situation, right? Well, if you're watching the video to this point, you're probably in the situation where maybe you want to make YouTube videos, you want to make maybe one video per week, but like how the hell do you find the time and the energy to do it, especially with a full-time job? I was in this position for three years, one year when I was a medical student full-time at Cambridge, and then two years while I was working full-time as a doctor, and then the pandemic happened, and then I took a break and stuff, and then suddenly I became a full-time YouTuber, or rather a part-time YouTuber and a full-time entrepreneur, blah, blah, blah, blah, but like this is the stuff that I'm very intimately familiar with.
为了让Heneel每周制作一个视频,这些事情需要发生。让我们来详细解析一下。这确实是我给处在这种情况中的人的建议,而且很多人确实都遇到这种情况,对吧?如果你看到这里,你可能也想制作YouTube视频,每周制作一个视频,但你会想,到底怎么找到时间和精力去做这件事,尤其是在全职工作的时候?我曾经三年处在这种情况,一年是在剑桥全职读医学院的时候,接下来两年是我全职做医生的时候。然后疫情发生了,我休息了一段时间,然后突然我成了一名全职YouTuber,或者说是兼职YouTuber和全职企业家,总之这些都是我非常熟悉的事情。

Okay, so how do we do it? Well, first thing we need to figure out how much time do we actually have available per week to be able to make this video? Haneel says he works 10 till 6 during the weekdays, and does private cases after that. I'm gonna bet that Haneel can probably not film videos on weekdays because he's working full-time, so now we only really have weekends left. Haneel might have a life, and so you might say that, okay, I want to get all of this done within four hours on a Saturday. So let's say four hours is what we're trying to go for. I think four hours may be a little bit unrealistic, but we'll just go for that. We'll just pretend that Haneel has four hours, the input is four hours per week to give to the YouTube channel, and the output we're going for is one video per week. Now, it actually is possible to do that. Right now, you could open up the YouTube app, and you could hit go live, and you could do a live stream, and you could just film a video. And that would produce one video per week, because you don't need to edit it. It just goes on your YouTube channel, and it shows up as a live stream. Easy enough.
好的,那么我们该怎么做呢?首先,我们需要弄清楚每周实际有多少时间可以用来制作这个视频。Haneel 说他在工作日是从上午 10 点到下午 6 点工作,之后还要处理一些私人案件。我猜想 Haneel 在工作日可能没法拍视频,因为他全职工作,所以我们只能利用周末的时间。 Haneel 可能也有自己的生活,因此你可能会说,好吧,我想在周六的四小时内完成所有工作。假设我们目标是四小时。我认为四小时可能不太现实,但我们就以此为目标。假设 Haneel 每周有四小时可以投入到 YouTube 频道里,我们的目标是每周发布一个视频。其实这是有可能实现的。 现在,你可以打开 YouTube 应用,点击“开始直播”,你就可以进行直播,直接拍摄一个视频。这会生成每周一个视频,因为你不需要编辑它。它会直接出现在你的 YouTube 频道上,显示为一个直播视频。非常简单。

The problem with that is that the less time you put into creating these videos, the less high quality they're going to be. So obviously, a video that's properly filmed and written and edited with a proper title and proper thumbnail is probably going to do better than a random live stream that you just put online. You would then think that, okay, well, that's fine. So maybe it's not the live stream. Maybe a live stream would take half an hour, but I still got another three and a half hours. So what to do with that time? Or maybe you just film a video just off the cuff, and then you spend three hours editing it. That could be it. Maybe you spent two hours looking at the idea, 30 minutes writing it, filming it, and then not doing any editing at all. Like, essentially, we just have this allocation of four hours, and we need to allocate the time to these different activities. So if I personally had to start a YouTube channel, and I was going to make one video week, and I only had four hours to put in my YouTube channel, this is what I would do.
问题在于,你花在制作这些视频上的时间越少,视频的质量就会越低。所以显然,一个经过精心拍摄、编写和编辑,并带有合适标题和缩略图的视频,可能会比一个随便上传的直播效果更好。然后你可能会想,好吧,这没问题。那么,也许直播并不合适。直播可能只需要半小时,但我还有另外的三个半小时可以利用。那么该怎么利用这些时间呢?或者你可以随意拍摄一个视频,然后花三个小时编辑它。可能你花了两个小时思考创意,30分钟编写内容,再不进行任何编辑。基本上,我们有四个小时的时间需要分配到这些不同的活动中。如果我要开始一个YouTube频道,每周制作一个视频,而且只能投入四个小时的时间,我会这样做。

Firstly, I would cut out editing, because I would outsource it. How do you outsource editing? Well, you look at editors on Upwork and Fiverr and People per Hour. If you want to find really good editors, you go to Hey Friends dot Studio, which is a company that I'm running with some friends. There's ways to find editors. People always like, oh, but I can't outsource editing because it's expensive. I have a whole course. My part in YouTube Academy has like a whole module on how to outsource your editing. But in a nutshell, Haneel is a veterinarian. He probably makes more money from his day job than it would cost to hire a video editor in his country. I don't know where Haneel is from, but I'm going to assume it's somewhere like India, where vets definitely get paid more than video editors. So what Haneel can do is he can outsource video editing and find someone who's just making less money than he is. He mentioned that he does private cases. That means he gets paid private practice rates to do private cases. So let's say Haneel makes $100 for each private case that he does. And let's say it costs him $30 or $40 to find someone to edit a video. Haneel can do some extra cases to buy back his time and to use some of that money to buy back time when it comes to outsourcing video editing.
首先,我会砍掉剪辑的工作,因为我会把它外包出去。怎么外包剪辑工作呢?你可以在Upwork、Fiverr和People per Hour上寻找剪辑师。如果你想找到真正优秀的剪辑师,可以去Hey Friends点Studio,这是我和一些朋友一起经营的一家公司。有很多方法可以找到剪辑师。有人总是说,不能外包剪辑,因为这很贵。我在YouTube Academy有一个完整的课程,其中有一个模块专门讲解如何外包剪辑。但简而言之,Haneel是一名兽医,他的日常工作收入可能已经超过了在他的国家雇佣一个视频剪辑师的费用。我不知道Haneel来自哪里,但我假设他来自像印度这样的地方,在那里兽医的收入肯定比视频剪辑师高。所以Haneel可以外包视频剪辑,找一个收入比他低的人。他提到他做私人病例,意味着他可以按私人执业的费率收费。那么假设Haneel每处理一个私人病例赚取100美元,而雇人剪辑一个视频可能花费他30到40美元。Haneel可以多接一些私人病例,用这些额外收入来节省时间,并将其中一部分用来支付外包视频剪辑的费用。

The way to think about this is that four hours per week is not that much time to put into a YouTube channel. Everything takes two resources, time plus money. And you can argue energy and stuff. But actually time and money are interchangeable. You can spend time to save money or you can spend money to save time. In this context, I'm saying that if it were me and I only had four hours per week and I was making money through my day job and my private practice, I would be spending money to save time. I would be outsourcing my editing. If I didn't want to outsource my editing, for whatever reason, because I'm silly or because I'm broke or whatever the thing might be, then we would have to factor editing into this whole process. And I would probably say editing would take maybe two hours. So I'm going to put two hours in brackets over here. And yeah, you can always edit a video for more than two hours.
理解这一点的方式是,每周投入到YouTube频道的四个小时并不算多。所有事情都需要两个资源,时间和金钱。而且你可以说还需要精力之类的。但实际上,时间和金钱是可以互换的。你可以花时间来省钱,或者花钱来省时间。在这个背景下,我想说的是,如果是我,每周只有四个小时,并且通过我的日常工作和私人执业赚钱,我会花钱来省时间。我会把视频剪辑外包出去。如果我不想外包剪辑,不管是什么原因,比如因为我是个傻瓜或者因为我没钱,或者其他原因,那么我们就得把剪辑时间考虑到整个过程中来了。我可能会说剪辑需要大概两个小时。所以我会在这里用括号表示两个小时。当然,你也可以花更多时间来剪辑一个视频。

On average, it takes our editors five days to edit one of these videos for my main channel. But back in the day when I was editing my own videos, it was taking me like four to six hours to edit a video. Sometimes I had to get one out while, because I was aiming for one video a week. And so I'd only spent two hours in the editing. I was editing my own videos for two whole years before I decided to outsource the editing. And that was just dumb of me. I wish someone had told me you need to figure out how to outsource it. Oh, by the way, if you're enjoying this video and you have not yet started your YouTube channel, you should definitely check out my PodTime YouTuber Foundations course. It's linked down below. It costs just one dollar. Literally one dollar. You pay us one dollar and you take the course. It's like four and a half hours long. It will teach you everything you need to know to get your YouTube channel started. And if you pay the one dollar and you take action and you email us, we will literally refund you the one dollar. This is a free course if you do the work. Every week, we get hundreds of people signing up and we get like five people emailing us saying, Hey, I actually did the work and I have the refund and we give them the refund. So one dollar course, PodTime YouTuber Foundations linked down below.
平均来说,我们的编辑需要五天时间来编辑我主频道上的一个视频。但早些年我自己编辑视频时,通常花四到六个小时。有时候,因为我每周都要发布一个视频,所以只能用两个小时来编辑。我自己编辑了两年才决定将编辑工作外包出去,那真是太傻了。我真希望有人告诉我,应该早点学会如何外包编辑工作。 顺便说一下,如果您喜欢这个视频并且还没有开始自己的YouTube频道,一定要看看我PodTime的YouTuber Foundations课程,链接就在下方。只需要一美元,真的只要一美元,您付一美元就可以参加这个课程。课程总时长约四个半小时,会教您所有需要知道的,帮助您启动自己的YouTube频道。而且如果您付了一美元并付诸行动,发送电子邮件给我们,我们会退还这个一美元。这意味着,只要您认真做了,这就是一个免费的课程。每周都有数百人报名参加,而我们大概只收到五个人的邮件说他们完成了课程并申请退款,我们也把钱退给了他们。所以,PodTime YouTuber Foundations课程,一美元的费用,链接在下方。

I'm going to assume Haneel is following my advice and is actually outsourcing his editing. Great. It still probably takes half an hour per week to like review the edit, go back and forth with the editor, use frame.io, which is really good software for like feed feeding back on the edits and stuff. So we're down to 3.5 hours. What do we do with the rest of that time? Well, I think filming the video, we should aim for that to take 30 minutes. If Haneel is doing content about things that he's experienced in and knows what he's talking about, you know, it shouldn't take longer than 30 minutes to film a video. Maybe, maybe each video is like 10 minutes long or like six to 10 minutes long. You can do that within a 30 minute filming session.
我假设Haneel正在按照我的建议做外包编辑。这很好。即便如此,他每周大概还是需要花半小时来审核编辑内容,与编辑交流,使用Frame.io这样的优秀软件来反馈编辑意见等。所以我们现在还剩3.5小时。我们应该如何利用这些时间呢?嗯,我认为拍摄视频应该控制在30分钟内。如果Haneel在做自己有经验并且擅长的内容,拍一个视频不应该超过30分钟。也许每个视频大约10分钟长,或是6到10分钟长,那么30分钟的拍摄时间是完全可以完成的。

So that leaves us with three hours left. What do we do with that three hours? Honestly, I'd probably spend two of those hours on the idea, the title and the thumbnail. And I'd spend one of those hours on writing the video. The two hours on the idea, title and thumbnail, one hour of writing the video, 30 minutes filming the video, 30 minutes reviewing the edits that my outsourced video editor has done. And then publishing the video, I'm not really going to count in the four hours because I can just sort of upload it overnight if it depends on how good my internet connection is. And once I've nailed the title and thumbnail already, that's like the hard part. Publishing it is like a five minute job. It's not it's not too hard. I'm going to assume this takes five minutes. And now this just becomes a maths a maths puzzle. Like, how do you make the best quality videos given the constraints of time and given the constraints of money?
那么我们还剩下三个小时。我们该怎么利用这三个小时呢?坦白说,我可能会花两个小时在构思、标题和缩略图上。然后我会花一个小时来写视频脚本。再接下来的时间安排是:两小时用于构思、标题和缩略图,一小时用于写视频脚本,三十分钟用于拍摄视频,三十分钟用于审查外包视频编辑做的修改。至于发布视频,我不打算算在四个小时内,因为我可以根据网络连接速度,选择在晚上上传。一旦确定了标题和缩略图,这就是最费功夫的部分。发布视频只需要五分钟,这并不难。我假设这只需要五分钟。现在这就变成了一个数学难题:在时间和金钱的限制下,如何制作出最佳质量的视频呢?

So how do we do idea, title and thumbnail in two hours? Actually, two hours is a very reasonable amount of time to do idea, title and thumbnail. He comes up with some ideas. Again, this is like a whole thing, figure out target audience value proposition, competitor analysis, unfair advantages, the whole shebang. But if Haneel is just getting started out, I would say don't overthink it. Watch all of the videos I've ever made about how to grow on YouTube. Maybe sign up to my course if you really want to, but it's kind of expensive. Maybe you can't afford it. That's fine. Whatever the thing might be. In fact, Haneel, if you're watching this, reach out to us. We'll give you free access to the course. Whatever it might be, it's not that hard coming up with ideas. And then you spend maybe, I don't know, an hour on Canva doing a doing title and thumbnail for that particular video. We want to streamline this process to make it as efficient as possible.
那么,我们如何在两小时内完成创意、标题和缩略图呢?其实,两小时来处理这些事情是很合理的时间。他会想出一些创意。再次说明,这是一整套流程,包括确定目标受众、价值主张、竞争对手分析、不公平优势等等。但如果Haneel刚刚起步,我会建议不要过度思考。看看我过去所有关于如何在YouTube上成长的视频。你也可以报名我的课程,如果你真的很想学习的话,但它有点贵,也许你负担不起,那也没关系。不管怎样,如果Haneel你在看这个视频,联系我们,我们会免费给你课程。不管怎么样,想出创意并不是那么难的事情。然后你可能花一小时在Canva上为那个特定视频制作标题和缩略图。我们希望简化这个流程,使其尽可能高效。

When it comes to writing videos, what I would recommend for Haneel is don't script your videos. If you script your videos word for word, it will take way longer than one hour to write a video. A 10 minute video is maybe like, how many words? 1500 words? Something like that. It usually takes longer than one hour to write 1,500 words or 1,000 words. Generally, what I'd recommend is just going with bullet points. What I do for my videos, especially if it's a topic that I actually have expertise in. So if I was talking about medical stuff or whatever, if I was Haneel, I'd be talking about vet stuff. I would just decide what are the three to five things I want to say in the video. And I just want to limit it to three to five things, potentially even just three things. Let's say I were doing a video called How to Get into vet school in the UK, right? And I'd be thinking, what are the three main points I want to make in this video? Well, it's going to have an intro and it's going to have an outro. Sure. Point number one, point number two, point number three. This is the triplet method of making videos, which I talk about on the course as well. Point number one, how it works. Point number two, tips for getting in. And point number three mistakes people make. And then within each of these points, I would limit myself to just three points. So this is the triplet method, the three by three method, three by three. I have three main points, one, two, three, and I have three sub points within my three main points. And this would take me maybe 10, 15, 20 minutes to put together. That is the time that Haneel would use in writing the video. And then coming back to a little diagram over here, it's actually pretty good. I've given Haneel a whole hour to write the video and it shouldn't take more than 20 minutes. If he's following my method and talking about stuff that he actually has a genuine expertise in. Now we've got way more time to film the video.
当涉及到制作视频时,我建议Haneel不要把视频逐字写成剧本。如果你逐字写剧本,一段视频的编写时间将远超过一个小时。一个10分钟的视频可能需要多少字呢?大概1500字左右吧,这通常需要超过一个小时来写完1500字或1000字。总体来说,我建议使用要点来进行创作。尤其是当你对某个主题有实际专业知识时,这是我的方法。如果我是讲医学话题,比如我如果是Haneel,我会讲关于兽医的内容。我会决定在视频中要说的三到五个关键点,并且限制在三到五个要点,甚至可能仅限于三个要点。 假设我要做一个名为《如何在英国进入兽医学校》的视频,我会思考在这个视频中要讲的三个主要点是什么。这个视频会有一个开头和一个结尾,当然。然后是第一个要点、第二个要点和第三个要点。这是我在课程中也提到的三段论视频制作方法。第一个要点是入学流程,第二个要点是入学技巧,第三个要点是常见错误。在每个要点中,我会限制自己只讲三个小点。这就是三段论方法,三乘三方法,三乘三。我有三个主要点:一、二、三,每个主要点内有三个小点。 这样编写的话,大概需要10到20分钟来整理。这是Haneel编写视频所用的时间。回到这里的一个小图,可以看出这个方法非常好。我给了Haneel整整一个小时来写视频,但如果他遵循我的方法,讨论他真正擅长的内容,实际上不应超过20分钟。这样就有更多的时间来拍摄视频了。

So Haneel can hit record on the camera. He can film on his phone. He can film on a camera, whatever the thing is. I'm assuming it's easy enough to set up. He mentioned he's got this live streaming studying setup. So already has the camera. He hits record and he just shares from the heart and tries to add as much value to his audience as he possibly can, sharing everything he knows within the confines of this triplet method of creating this video. The three main points and the three sub points. Now the video is filmed. It then gets uploaded to Google Drive or Dropbox or whatever. You can hand an SD card to an editor if you know them in real life. The editing is outsourced. A few days later, Haneel is going to get a review from the editor and it might take half an hour back and forth. And then he published the video. This is the simple process to making a video every week with four hours of time. The way we then make this process more efficient, for example, is by recognizing what can we batch.
所以,Haneel 可以按下相机的录制按钮。他可以用手机拍摄,也可以用相机拍摄,无论用什么设备。我猜测这个设置起来应该很简单。他提到他已经有了一个直播学习的设备,所以已经有了相机。他一按下录制按钮,就可以真心实意地分享,尽可能地为观众提供有价值的内容,分享他所知道的一切,按照这个三重方法来制作视频,包含三个主要观点和三个次要观点。现在视频已经拍好了,然后上传到 Google Drive 或 Dropbox 之类的地方。如果你现实生活中认识编辑,也可以把 SD 卡交给他们。编辑工作是外包的。几天后,Haneel 会收到编辑的反馈,这个过程可能会花半小时的时间来回沟通,然后他发布视频。这就是每周花四小时制作一个视频的简单流程。为了让这个流程更高效,我们可以识别出哪些工作可以批量处理。

So this was a thing that I really realized when I was working full time as a doctor, I realized that the only thing that actually needed large amounts of time was the filming. I didn't have a setup in my pouch. So I had to set up the camera, set up the light, the tripod, the microphone, film the thing and then take it more back down again. So it would take me like an hour to set up for filming. So what I realized is, well, if it takes an hour to set up filming, every time I set up filming, I should film more than one video. I should ideally film two or three or four videos in the same day, because if I can do that, then I can be very efficient. And then I can do my entire like upload calendar in one filming session. So if Haneel was being really pro, this is what I would advise. I would say Haneel, you should probably have, instead of thinking about about this as like four hours per week, where it's like, it has to be consistent, instead, let's say this is, I don't know, a monthly calendar or something. You guys get the idea. This is a Saturday. This is a Sunday.
所以,当我全职做医生的时候,我真正意识到的是,其实拍摄才是最耗时的部分。我当时没有一个固定的拍摄装置,所以每次拍摄前我都得花时间设置摄像机、灯光、三脚架和麦克风,然后拍完再拆掉。每次光是准备工作就要花大约一个小时。因此我意识到,如果每次准备拍摄都需要一个小时,那么我应该在同一天内多拍几段视频,最好是拍两到四段视频。这样一来,我可以非常高效地完成工作,一次拍摄就可以满足我的整个上传计划。如果Haneel想做得更专业,我会建议他不要把任务分散到每周花四小时这样,而是把它看成一个月的计划。比如,利用周六周日来集中完成拍摄任务。你们明白这个意思。

Now I'm going to assume because Haneel works full time, you can't really do very much Monday to Friday. I'm assuming you can't really do very much. What I would do if I were Haneel is I would say, okay, the first Saturday of every month is going to be my film day. And the goal is to film four videos in that day. The goal is to film four videos in that Saturday. That means in preparation for that first Saturday, where I'm going to take the whole day, or the whole like morning or whole afternoon, whatever, to film four videos, I need to make sure I've prepared those four videos. So how do we find the time to prepare those four videos? Well, conveniently, when it comes to idea generation, title, thumbnails and writing, these are actually all of these things that can be done in small amounts of time here and there.
现在我假设因为Haneel全职工作,你在周一到周五真的不能做太多事情。我假设你真的不能做太多。如果我是Haneel,我会这么做:每个月的第一个星期六是我的视频拍摄日。目标是在那一天拍摄四个视频。这意味着在那个第一个星期六之前,我要花整天时间,或者整个早上或整个下午,来拍摄这四个视频,我需要确保我已经准备好了这四个视频。那么我们怎样找到时间来准备这四个视频呢?很方便的是,关于创意生成、标题、缩略图和写作这些事情,其实都可以在零散的时间里完成。

When I was working as a doctor full time, for example, you know, a full time job is not really a full time job. There are very few days where it's genuinely back to back and you don't even have a single minute to yourself. You've got break times, you've got lunch breaks, you've got those times when you're seeing a patient and then they have to be taken to radiology and it takes five minutes to get there and back and there's no other patient to see. So you've got 10 minutes of time, you've got times or any other toilet, you've got times when if you're commuting to work, it looks like Haneel is driving. But if you're commuting to work, for example, on public transport, you can use your phone, you can get an iPad or laptop or notepad, like there's all these little moments of time here and there and you can use those moments of time to think, okay, cool. My goal is on Saturday the 1st of August, I'm going to film four videos. So I need four ideas, I need four titles and thumbnails, I need to have four outlines created so that when it gets to Saturday the 1st of August, I now have enough content that I can just bang out four videos on that one filming session. And that means then Haneel can give all four videos to his one or two or three outsourced editors and they can slowly work on it over time and then Haneel is not spending that much time reviewing those back and forth because there's lead times and it takes a while to get back from the editors and stuff and this is really how you become a part-time YouTuber.
当我全职作为医生工作时,你知道,全职工作其实并不是全天候的工作。很少有那些真正连轴转的日子,连一分钟的空闲时间都没有。你有休息时间,有午休时间,有时候你看诊后病人需要去放射科,这个过程需要五分钟,而在此期间没有其他病人需要看诊,所以你就多了十分钟的空闲时间。如果你要上厕所的话也有时间,再比如你上班通勤的时候,像Haneel那样开车上下班,但如果你是公共交通通勤,你可以用手机、平板电脑或笔记本电脑。就像这些零碎的时间,你可以用来思考,例如,好,目标是8月1日星期六,我要拍四个视频。因此,我需要四个视频创意,四个标题和缩略图,还要准备四个大纲,这样到了8月1日星期六的时候,我就有足够的材料在一次拍摄session里完成四个视频。这样一来,Haneel就可以把所有四个视频交给他的一到三个外包编辑,让他们慢慢地处理,这样Haneel也不需要花太多时间来回审核那些视频,因为审核也需要时间,从编辑那边反馈也需要时间。这就是你如何成为一个兼职YouTuber的过程。

This was the exact method that I used to grow my channel from zero to like 1.5 million subscribers while working entirely full-time as a doctor and even now I only spend one day a week on my YouTube channel. This day, this day is a filming day and on filming days I aim to film at least one video, sometimes two, sometimes three. This is actually the third video I'm filming today. We had a filming video last week where I filmed four videos in one day. Some days has just been one, some days have been zero depending on how I feel but I only spent eight hours a week on my YouTube channel. I've gotten to the point of course now where I have a team to deal with all this sort of stuff but fundamentally what I do now is no different from this process which is what I was doing five years ago when I was still working full-time and in the same position as Haneel where I'd be working nine till six every single day sometimes I'd have shifts in the evening, sometimes I would have night shifts, I would have not very much time to do my YouTube channel but because I found ways to streamline the process and make it efficient I found ways to batch film my content.
这是我用来将我的频道从零增长到大约150万订阅者的确切方法,同时我还全职做医生。即使到现在,我每周只在YouTube频道上花一天时间。这一天是拍摄日,在拍摄日我至少要拍摄一个视频,有时拍两个,有时拍三个。实际上今天我已经拍摄了第三个视频。上周的拍摄日我一天拍了四个视频。根据我的状态,有些天只拍一个,有些天甚至一个也不拍,但是我每周只花八小时在YouTube频道上。当然,现在我已经有一个团队来处理这些事情了,但基本上我现在做的事和五年前没有什么不同,那时我还全职工作,和Haneel一样,每天从早九点工作到晚六点。有时我会有晚班,有时还会有夜班,几乎没有什么时间打理我的YouTube频道。但由于我找到了一些方法来简化流程并提高效率,我发现了如何批量拍摄内容的方法。

After two freaking years I found a way to outsource my editing because I was still doing my own editing which was really really really dumb to use outsource your editing. Eventually this process becomes like clockwork and when you do it enough times you start realizing oh I can actually make one video per week. I could even make two videos per week because actually I can film two in a row especially if I make it an easy lift in terms of writing and the more you do this the more you get better at the skill over time and provided the content is valuable enough for your target audience and you do some amount of research into idea, title and thumbnail which is why I'm spending two half my time doing looking idea, title and thumbnail provided you spend enough time researching that things will probably work out well. Again there's no guarantee YouTube is not a guaranteed game this is why I said right at the start if your goal is to make money and YouTube is your instrumental way that you're going to make money with it's just not worth it like I would not recommend doing that
经过两年时间,我终于找到了一种方法外包我的视频编辑工作,因为一直以来我都是自己编辑,实在是非常呆板和低效。最终,这个流程变得非常规律,做到一定次数后,我意识到自己每周可以制作一个视频,甚至每周可以制作两个视频。特别是如果在写作上尽量简化一些,我可以连续拍摄两个视频。而且,随着时间推移,越多做这一块,我的技能也越来越好。只要内容对目标观众来说足够有价值,再加上一些关于创意、标题和缩略图的研究(这也是我花一半时间在做的事情),那么事情很可能会顺利进行。不过,再次强调,YouTube并没有成功的保证。这就是为何我在一开始就说,如果你的目标是赚钱,而YouTube只是你实现这个目标的工具,那我并不推荐这么做。

but if you like the idea of starting a YouTube channel and growing a YouTube channel for its own sake you know I have enough money now I don't need to make YouTube videos but I make YouTube videos because it's the thing I would do anyway I enjoy the process of teaching I like the idea of taking in a question from the audience and I like the idea of just being able to spiel about it and draw some stuff that's kind of cool and maybe the video is not going to go viral but I don't really care maybe the YouTube channel is not going to make money I don't really care because I enjoy the craft of making YouTube videos so you want to get to a point Heneel where the reason you're doing this is not because it's going to get you to passive income but it's because you enjoy it and you think there is a value in the service you're offering to the world in some way you might think that hopefully your videos are helpful to at least one person and the more you do that the more the channel grows eventually you get monetized you start making money through AdSense and then if you want you can start doing products further down the line and you can get to the point where you're making a decent amount of money from it but again it's not guaranteed so please do not start a YouTube channel if the reason you're doing it is for the money okay hopefully all that makes sense if you're still here then you might like to check out this video over here where I break down my three-part process for actually growing a YouTube channel in terms of level one get going level two get good level three get smart it doesn't really overlap with this stuff in this video but it will give you another mental model for thinking about how to grow a YouTube channel thank you so much for watching and I'll see you hopefully in the next video bye bye.
但如果你喜欢开设和发展一个 YouTube 频道的想法,为它本身而付出努力,那就去做吧。现在我的钱已经够用了,不需要通过制作 YouTube 视频来赚钱。但我仍然制作这些视频,因为无论如何我都会做这些事情,我享受教学的过程。我喜欢从观众那里收到问题,并能够畅谈一番,还能画些有趣的东西。也许这个视频不会火,但我不在乎;也许这个频道不会赚钱,但我也不在乎,因为我享受制作视频的过程。所以,Heneel,你的目标应该是做到因为喜欢而去做,而不是为了被动收入。你认为你提供的服务在某种程度上对世界有价值,而不仅仅是为了赚钱。你可能希望你的视频至少能帮助一个人,随着你不断努力,频道会逐渐成长,最终可以通过 AdSense 获得收入。如果你愿意,之后还可以推售产品,赚取更多的钱。但这不是保证的,所以请不要仅为了赚钱而开设一个 YouTube 频道。希望这些话能说得通。如果你还在这里观看,那么你可能会对我在这个视频中分解的三步法——第一步上手,第二步提升,第三步精通——感兴趣。这段内容与目前的视频没有太多重叠,但会给你一个新的思维模式来考虑如何发展 YouTube 频道。非常感谢你的观看,希望在下个视频中见到你,拜拜。



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