How To Start A One-Person Business (All You Need Is... $0) - YouTube
发布时间 2024-06-24 03:13:31 来源
This is quite possibly the most popular topic in the self-improvement space. These types of posts like this one get a lot of views and engagement and that's kind of why I'm making it but I want to bring a new perspective. But the posts in question are the ones like the best side hustles to start in 2023, the best online business model in 2023. How to get rich and stop being so poor in 2023. Please click now or you will have 10 years of bad luck. I'm tired of the last one too.
这很可能是自我提升领域最热门的话题。这类帖子，比如这篇，通常会获得大量的浏览和互动，这也是我写这篇文章的原因之一，但我想带来一个新的视角。这里说的帖子是像《2023年最值得开启的副业》、《2023年最佳在线商业模式》、《如何在2023年变富并摆脱贫困》等等。还有那种“请立即点击，否则你会倒霉十年”的帖子，我也受够了。
And all of these videos posts or articles lack one big thing and that is a big picture overview of online business. They focus more on the tactics and the methods and the outreach special strategies, the flavor of the day outreach strategy in order to gain more clients or do whatever it may be to make more money right now. As always, there's nothing wrong with this. I have nothing. I have like nothing against this. I watch it all the time happen online. I watch some of the videos myself, but I am here to bring a new perspective and potentially open some minds to a new route that you can take.
所有这些视频、帖子或文章都缺少一个很重要的东西，那就是对网络业务的大局观。这些内容更侧重于战术、方法和特定的策略，如当下流行的获客策略，以便快速赚到更多钱。当然，这并没有什么错，我对此没有任何意见。我时常在网上看到这种情况发生，甚至自己也会看一些这样的视频。但是，我在这里是希望带来一种新的视角，并且有可能为你们提供新的思路和选择。
And the problem here is that every single person on this planet is wired to want that quick fix. I did and I still do to this day. I want the quick fix and I have to step back and remind myself that that success doesn't come instantly. And I've proven that to myself, right? It helps when you have experience to bank on, but the beginners, they don't have that experience. And so they get trapped in this loop of quick fix, quick fix, quick promise, latest best business model in 2023. Let's make it happen. And then you go through a cycle of failures like myself, where you can watch previous videos of mine where I talk about my story, but you have to go through the failures. There's no escaping it, but maybe just maybe this video can help a beginner start on the right path because the quickest fix is the longest path or accepting the longest path, rather than jumping to one thing than another, than another, just to come back to the longest path and then make it work.
这里的问题在于，每个人天生都想要快速解决问题。我也不例外，到今天我还是渴望快速成功。我不得不提醒自己，成功不是一蹴而就的。我已经在自己身上验证了这一点，有经验可以依靠确实帮助不少，但初学者没有这些经验，于是他们就会陷入快速解决、快速承诺、2023年最新最佳商业模式的循环中。他们想着让这些快速见效，然后经历一轮又一轮的失败。你可以看我之前的视频，我讲述了我的故事，但你必须经历这些失败，这无法避免。不过，也许这个视频能帮助初学者走上正确的道路，因为最快的解决办法是接受那条最漫长的路，而不是跳来跳去，最终还是得走上最漫长的那条路，然后让它成功。
And so what I'm here to tell you is that the latest and greatest strategies or tactics or business models may not work. And if they do, if they do work for you, they probably won't be around in three to six months because you're fighting other bottom feeders that lack purpose behind their work. And that is because these bottom feeders don't really like that term, but that's what they are. They are in a state of survival. They have not mastered themselves. They have not gone through the self-improvement or the mental work. Benji just moved the camera in order to break out of that state of wanting that quick fix. So that's all they can see because their mind is so narrowed on this desired end result that the only that's the only thing they can think of. They can't zoom out and see it on a 10 year, 20 year, 30 year life's work perspective.
所以，我今天要告诉你的是，最新最棒的策略或战术、商业模式可能并不起作用。即便它们对你起作用，也可能在三到六个月内就行不通了，因为你在与那些缺乏身份认同的底层竞争者斗争。这些底层竞争者虽然不喜欢这个称呼，但他们确实如此。他们处于生存状态，没有自我掌控力，也没有进行自我提升或心理建设。Benji调整了摄像机，他们渴望快速解决问题，只能看见眼前的目标，无法放眼长远未来，无论是10年、20年还是30年。
And so you can see this right now in the short-form content agencies, the ones that are creating like reels, TikToks, shorts for certain creators, or even on Twitter, if you're in the Twitter space, the ghostwriting. That's a very popular agency model right now. And they're both very lucrative. Don't get me wrong. But you have to understand that I personally, this is why I'm like talking about this is I get a hundred DMs and emails a week about hiring someone to give me the same Walmart quality captions on a reel that isn't going to help grow my brand. Like the subject line is a do you want more views? Do you want more subscribers? Let's blow up your account. Let me create these captions in CapCut and be the same as everyone else and expected to work. People don't care to get good. They care to get money. That's a brutal mistake that I made and you will too.
你现在可以在制作短视频内容的代理机构中看到这一点，这些机构为某些创作者制作像Reels、TikToks、短视频，甚至是在Twitter上的代写服务。这是一种非常流行的代理模式，非常赚钱。别误会我的意思，但你必须明白，我个人每周都会收到一百封关于雇人帮我写那些毫无助益的“沃尔玛品质”字幕的私信和邮件。这些邮件的主题都是“你想要更多的浏览量吗？”“你想要更多的订阅者吗？”“让我们爆红你的账号”等等。他们用CapCut制作的字幕和其他人的一样，却期待能有效果。人们并不在乎做得好，只在乎赚钱。这是我犯的一个严重错误，你也会犯的。
So treat this as a seed of awareness that you will register as you were going through your mistakes and failures on your business journey. Because if you're chasing the quick bucks with the latest strategies, you have about three to six months before you need to pivot. Therefore, you need a big picture overview of business or give up or prioritize becoming the best in that space. If you're going to do the captions or you're going to do the ghostwriting, it better be a five to 10-year long fucking game plan where you are the best in the business.
所以，把这当作是一个提醒，当你在商业旅途中经历错误和失败时，你会注意到这一点。因为如果你只追求快速赚钱，用最新的策略，那么大约三到六个月后你就需要调整方向。因此，你需要一个对商业的宏观概览，要么放弃，要么优先成为这个领域里的顶尖。如果你打算做文案撰写或者代笔工作，就必须制定一个长达五到十年的计划，让自己成为行业内最优秀的。
So what is the best business model of 2023? The best business model is an actual business model. What a side hustle, not free online surveys that pay you five cents for every survey you complete, it's not investing your weekly allowance into crypto. A business has to generate revenue. You need cash flow. A business has the ability to scale, pivot and position itself in the market regardless of algorithm changes and trends.
那么，2023年最好的商业模式是什么？最好的商业模式就是一个实际的商业模式。它不是副业，不是那些每完成一个调查就付你五美分的免费在线调查，也不是把你的每周零花钱投资到加密货币中去。一个生意必须产生收入，你需要现金流。一个生意必须能够扩展、调整和在市场上定位自己，不论算法变化和趋势如何。
And half of the short-form content marketing people will be out of a job in six months. They will because they don't understand marketing. They understand a little piece of marketing, which is short-form content, but do they understand long-form? Do they understand how short-form fits into the funnel? Like what's the quantifiable end result that you're giving with short-form content? Is it more views? Because frankly, most people don't give a shit about views. Is it cash? Because then you're going to need a unique system or templates or strategies for actually converting short form content into leads or cash because short form content is usually very shallow and that does not nurture a lead into becoming a high paying customer or a loyal customer. Right? I'm not talking about direct response here. Go and fill this out in the funnel that's already created, right?
六个月内，半数从事短视频内容营销的人将失业。他们之所以会失业，是因为他们不懂得真正的营销。他们只了解营销的一小部分，即短视频内容，但他们懂得长篇内容营销吗？他们知道短视频内容在营销漏斗中的位置吗？比如说，你通过短视频内容带来的可量化成果是什么？更多的观看次数？坦白讲，大多数人并不在乎观看次数。是现金收入吗？如果是这样，你就需要一个独特的系统或模板、策略来实际将短视频内容转换为潜在客户或现金收入，因为短视频内容通常非常浅薄，无法培养一个高付费客户或忠实客户。对吧？我不是在谈论直接回应的方式。这不是填补已经创建好的漏斗的问题，对吧？
Because short form content agencies do very well when they target a creator or a brand that already has a funnel that is converting leads, but your short form content is just driving a tiny bit more traffic. You're not the reason behind their success and you need to understand the reason so that you can eventually iterate on your offer into order to make it something that gets results for anyone you want.
因为短视频内容代理机构在针对那些已经有高转化率渠道的创作者或品牌时表现得非常好，但你的短视频内容只是稍微增加了一点流量。你不是他们成功的主要原因，你需要理解他们成功的原因，这样你才能不断改进你的服务条款，使其能够为任何你想要帮助的人带来效果。
Money is the lifeblood of society. It is the fabric that holds society together right now. And so on a micro scale, right? So money being the lifeblood of society, blood, when it stops flowing to your hand, it will die. So if blood stops flowing to a certain space in the online business arena, it will die off. So if your business that does not fuel the market or provide blood to the market, then your business will die off and therefore your sense of purpose will die off because that's a thing. If you aren't making money, that means you aren't contributing to society. And that means that you aren't, you aren't contributing to something that is greater than yourself, AKA having a purpose.
钱是社会的命脉。它是目前将社会维系在一起的纽带。打个比方来说，钱就像是社会的血液。当血液停止流向你的手时，你的手就会失去生命。同样地，如果血液停止流向某个在线商业领域，那么那个领域也会消亡。因此，如果你的企业不能为市场提供“血液”，你的企业就会衰亡，随之而来的还有你的目标感。因为如果你不赚钱，就意味着你没有为社会做出贡献，也就是说你没有为比自己更宏大的事物做出贡献——也就是失去了目标感。
So business is the modern vessel for living with purpose and business is a vessel for your value. That is what it is. Online surveys and prescriptive business models that you find online and most jobs are soulless. A business has an offer and a traffic source. And this is a universal principle beyond business and offer equals value and traffic equals people, right? So if you do not have an offer and you are not putting it in front of people, then you will not sell that offer. Or if you have a lot of people, like you built an audience, but you do not have an offer, then you aren't going to make money.
所以，商业是当代赋予生活目的的一种方式，也是表达你个人价值的一种载体。在线调查和各种在网上可以找到的商业模型，大部分工作都是没有灵魂的。一个商业行为需要一个产品或服务（即“报价”），以及一个引流渠道。这其实是一个超越商业领域的普遍原则：报价代表价值，引流代表人群。所以，如果你没有一个产品或服务，也没有将其展示给潜在客户，你就无法销售这个产品或服务。或者如果你有大量的受众，但没有提供产品或服务，那么你也不会赚到钱。
The same is true with relationships. If you are a valuable offer in this lens and you put yourself in a group of desirable people or the people that you want to meet, because you can also go into a group of people that you don't care about or don't care to form a relationship with, you have to match those two, right? So let's go into, let's say a bar scene where there's a lot of people, but you are not a valuable offer, then you are not going to sell or convert.
这在关系中也是一样的。如果你是一个有价值的存在，并且把自己放在一个你想认识或觉得有吸引力的人群中，因为你也可以进入一个你不在乎或者不想建立关系的人群中，但你必须把这两者匹配起来，对吧？所以，假设你去了一个酒吧，那里的很多人都有吸引力，但如果你自己并没有什么特别之处，那么你就无法吸引别人或成功建立关系。
So let's talk about the dynamic traffic source, right? Because we need traffic before we need an offer, which we'll talk about soon, but I'm not a fan of putting yourself in a box. And I am bullish on the future of the creator economy, which we talked about in the previous video, the future of the one person business, because the creator economy is the new economy, regardless of if you want to become a creator or start a business, right? It's the new economy. That's where people are hiring from brands and employers are finding the value that you post online and are hiring from that.
那么，让我们谈谈动态流量来源，对吧？因为在我们讨论 offer 之前，我们需要首先获得流量。虽然我不喜欢把自己局限在一个固定框架内，但我对创作者经济的未来非常看好。我们在前一个视频中已经讨论过个人创业的未来，因为创作者经济就是新经济，不管你是否想成为创作者或创业，这就是新经济。人们在这里招聘，品牌和雇主通过你在线发布的内容发现你的价值，并基于此进行招聘。
So the resume is becoming slowly outdated and the public resume, AKA your personal brand, regardless of if it's a business or not, is how you are going to make money in other areas than just business. And so that's why I am of the belief and have the philosophy that everyone should display their value online or start some form of a personal brand, because it is the closest thing to a one size fits all traffic source. There is for business, right? Even if you don't start for business reasons and you gain, let's say 50,000 followers and you get a job and you get all of these other opportunities, because that's where opportunities come from, then you can start a business right away if you have that.
因此，简历正在逐渐变得过时，无论是做生意还是其他方面，公共简历，也就是你的个人品牌，才是你赚钱的重要途径。这就是为什么我相信并一直主张，每个人都应该在线上展示自己的价值或开始建立某种形式的个人品牌，因为这几乎是一个适用于所有业务的流量来源。即使你不是为了商业目的开始，但如果你获得了比如说5万个粉丝，这样你很可能会找到工作并获得其他各种机会，这些机会都是从这里来的。那么，在这种情况下，如果你有了这么多粉丝，你就可以立即开始创业。
And the other thing is that a personal brand cannot be replicated. There we I've talked about this so many times. There's no competition. There's no saturation if you actually build a personal brand. So with a personal brand, you don't have to rely on ads. You can talk about whatever you want. If you sprinkle in content related to your offer, see the previous one person business playlist, you don't have to rely on cold outreach for long. You build an audience so you can do whatever you want. Eventually, your business doesn't die when you stop doing the manual work. You aren't cornered into a specific niche, like how zuby on Twitter and other social media platforms not only talks about politics, but makes music and sells fitness programs.
另一个问题是，个人品牌无法被复制。我已经谈过很多次了。如果你真正在建立一个个人品牌，就不存在竞争和市场饱和的问题。所以，有了个人品牌，你不需要依赖广告，你可以谈论任何你想谈论的内容。如果你在内容中加入与你产品相关的信息（参见之前谈到的一人企业系列），你就不需要长期依赖冷启动。通过建立受众群体，你可以随心所欲地做任何事。最终，当你停止手动工作时，你的业务也不会消亡。你不会被局限在特定的领域，比如，Zuby在推特和其他社交媒体平台上不仅谈论政治，还制作音乐并销售健身计划。
Most people just can't get out of the scarcity mindset of needing to land clients so their content feels limited and boring. And along the way, you just meet incredible people that you wouldn't find in real life, right? You get connected with the like minded people that resonate with your content. And so I've been doing this for like three years and I've had two great friends along the entire way. And I actually went to go and see them this past week in South Carolina and Tennessee. We hung out. We had incredible conversations and you can tell in this video in the last video, my energy is just up, right? I'm ready to go. I'm carved the fuck up. I've been eating so many carbs, like 500 grams a day, still not gaining weight. I'm trying to lean bulk. But here's a picture of us by the lake, Justin, Joey or Justin C. Scott, Joey Justice and your boy that used to have long hair rest in peace.
大多数人无法摆脱那种需要寻找客户的稀缺心态，以至于他们的内容显得有限和无聊。在这个过程中，你会遇到一些在现实生活中可能永远遇不到的了不起的人，对吧？你能和那些与你的内容产生共鸣、志同道合的人建立联系。我做这件事已经有三年了，这期间我交到了两位非常好的朋友。实际上，上周我还去南卡罗来纳州和田纳西州看望了他们。我们一起出去玩，进行了非常棒的对话。从这段视频以及上段视频中你可以看出，我的能量很高，对吧？我准备好了，精力充沛。最近我摄入了大量碳水化合物，每天大约500克，但体重仍没增加。我在尝试增肌。这里有一张我们在湖边的照片，照片中的人有Justin, Joey还有以前留着长发的我（愿长发安息）。
And frankly, you just won't find those conversations in everyday life. You have to be intentional and the digital world is a great way to put your intentions out into the ether as Justin Scott would say. So the lesson here is that your personal brand should be considered the foundational traffic source for your offers, right? A lot of people are worried about selling a business, even when they haven't started. It's against the point. Stop worrying that late into the future. But personal brand, I plan on doing this for or having mine for the rest of my life. I don't plan on selling me, right? But when I have that foundational traffic source, like I do now, I have a good amount of followers, then I can build another business and use my personal brand to fuel it.
坦率地说，你在日常生活中不会遇到那样的对话。你必须有意图地去做，而数字世界正是一个很好的平台，可以像贾斯汀·斯科特说的那样，把你的意图传达出去。因此，这里要学习的是，你的个人品牌应该被视为你业务推广的基本流量来源，对吗？很多人担心卖掉业务，甚至在他们还没开始的时候就这样想。这是没有意义的。停止担心那么遥远的未来。但个人品牌，我计划一直保有，或是保留我的个人品牌一辈子。我不打算卖掉自己，对吧？但是当我像现在这样拥有一个基础的流量来源，有大量的追随者时，我就可以建立另一个业务，并利用我的个人品牌来推动它发展。
And as long as I'm not too closely tied with that, I've learned I can eventually sell that business and make it successful 10 times faster than someone else could without a personal brand because I have that loyalty. I've nurtured the audience and the business that I built or the businesses that I build are going to reflect the values that I have in my personal brand. And it will be an extension. Therefore, previous customers and my following will be able to fuel that and I'll have a network that just can send massive traffic to it and help me promote it without paying like so much money for influencer marketing like other brands are doing. I can get it for practically free.
只要我没有过于紧密地与那个业务捆绑在一起，我发现我能比没有个人品牌的人快10倍成功地卖掉业务，因为我有忠实的追随者。我培养了我的观众，并且我所建立或将要建立的业务都会反映我个人品牌的价值观。这些业务将成为我的延伸。因此，之前的客户和我的追随者会给这些业务带来动力，我会有一个能够带来大量流量的网络，并且帮助我推广这些业务，而不需要像其他品牌那样花大价钱做网红营销。我几乎可以免费获得这些推广。
And so the other thing is that paid ads are another traffic source. But if more people know your name and you're running paid ads to your audience, then the conversion rate goes through the roof and the same thing with cold outreach where if I'm DMing my audience or people have just seen me around the space because I produce content, then they're going to be 10 times more likely to reply. Or if I have 100,000 followers, they're going to feel obligated to reply to me. I don't really like to think of myself that way, but that's what happens. I got it. The first thing that made this click for me is when someone was like 50K DM'd me when I barely had any followers and started talking to me about their services. And I was just like, Oh my God, I'm talking to this dude with 50,000 followers. No way. And I bought his services, right? You're just more open to the people that display and have authenticity and value to provide online. And you can pivot whenever you'd like because your content shouldn't be, at least under my philosophy and what I teach, your content shouldn't be limited to a specific topic or a niche. It is limited to value and value is ideas written from the lens of a specific goal or problem, regardless of the topic topics here just help with idea generation. Like if you write about self improvement, business and spirituality, those are great, you're only using those to find content in order to generate ideas. In essence, nobody cares about the topic. They care about how anything and everything will benefit their life. We are selfish creatures.
所以，另一件事就是付费广告是另一种流量来源。但如果更多人知道你的名字，而你又在跑付费广告给你的受众，那么转化率就会飙升。对于冷联系也是同样的情况，如果我给我的受众发私信，或者他们因为我制作的内容而在这个领域见过我，那么他们回复的可能性就会增加十倍。或者如果我有10万粉丝，他们就会觉得有义务回复我。我不太喜欢这样看待自己，但事实就是如此。我明白了，让我顿悟的第一件事是，当有人只有5万粉丝时私信我聊他们的服务，而我那时几乎没有粉丝，我就想，天哪，我居然在和一个有5万粉丝的人聊天。不可能，我最终还买了他的服务，对吧？你会更愿意接受那些在网上展示出真实性和提供价值的人。而且你可以随时转向，因为根据我的理念和我教的内容，你的内容不应该局限于某个特定的主题或领域。它应该局限于价值，价值是从特定目标或问题出发写出的想法，不管主题是什么，那些主题只是帮助生成想法。如果你写的是自我提升、商业或灵性，这些都很好，你只是用它们来寻找内容以生成想法。实际上，没有人关心主题，他们关心的是任何事情和一切事情如何能让他们的生活受益。我们是自私的生物。
So let's talk about the experience model. In essence, you help people that are at point A where you were before and help them get to where you are now with point B and you have content and products in between that with knowledge, experience and systems. And I've talked about personal branding and content strategies in the past. So we're leaving the traffic source of this video at that you can go and watch my other videos. Instead, I want to focus on offer creation, right? A product or service because most people think that they need the perfect customer avatar, the perfect system curriculum or coaching structure, a fancy physical product with perfected supply chain management prior results when you need to actually work with someone to get results in reality.
那么，让我们来谈谈体验模型。基本上，你帮助那些在A点的人，他们处在你之前的位置，然后帮助他们到达你现在的B点，在这个过程中你提供内容和产品，包括知识、经验和系统。我之前也谈过个人品牌建设和内容策略，所以这段视频的流量来源暂时不讨论，你可以去看我的其他视频。相反，我想关注于产品或服务的创建。因为大多数人认为，他们需要一个完美的客户画像，完美的系统课程或辅导结构，一个复杂的实物产品以及完善的供应链管理，但实际上，你需要与某人合作才能真正取得成果。
This is a harsh truth for many to accept because there are also many negative connotations that come up with it. If negative connotations don't come up, then you're in a great spot in reality. You need to know more than someone that is one step behind you. And you can see the terms that age of information, the attention economy, knowledge is how you catch attention, like in a sense, knowledge is how you communicate information. Information is how you capture attention. So in this modern business landscape, knowledge is king. I sound like fucking Tai Lopez. I don't want to sound like Tai Lopez knowledge. And so another thing is that everything in this world goes through developmental stages.
这对许多人来说是一个难以接受的残酷事实，因为它往往带有许多负面的联想。如果你没有这些负面联想，那你在现实中处于一个很好的位置。你需要比落后你一步的人知道更多。而你可以看到，在信息时代和注意力经济中，知识是吸引注意力的关键。知识就是你传递信息的方式，信息则是你吸引注意力的工具。所以在现代商业环境中，知识至关重要。听起来像是某个叫泰·洛佩兹的人在说话，我真不想听起来像他。另外，还有一点是，世上的一切都经历发展阶段。
We talked about in the last video, how your community that you attract evolves. They set new goals. You evolve. You set new goals. You are not static. You stick to one niche. You're fucked in my eyes. You're not really, but your purpose, your sense of fulfillment from your work is fucked. And so business is no different as a whole where it comes in stages, beginner, intermediate advanced. So you trying to make $100,000 or you trying to make a million dollars from the start is just going to cause overwhelm. You need to break down that goal into manageable chunks and focus on the levers that you have to move as a beginner, which are going to be different at the intermediate stage and different again at the advanced stage.
我们在上一个视频中谈到过，你所吸引的社区会不断发展变化。他们会设定新的目标。你也会发展变化，你会设定新的目标。你不是静止不变的。如果你只坚持一个利基市场，那么在我看来你就完了。并不是说你真的完了，而是说你的工作目标和你的成就感会完蛋。因此，商业也是一样的，它分为初级、中级和高级阶段。从一开始就想赚十万美元或一百万美元只会让你感到不知所措。你需要把这个目标分解成可管理的小部分，并专注于初级阶段需要推动的关键点，而这些关键点在中级和高级阶段会有所不同。
So be mindful of who you are learning from and what lens they are teaching from. I'm trying to teach from a beginner level here, but other people, they could be teaching from an advanced level and it's just going to cause anxiety, overwhelm and the lack of results because you're focusing on the wrong things. So we have to start small and that's why I like to help people at the start create what I call a minimum viable offer, which is like a minimum viable product, but offer is kind of more encompassing of both products and services. I like to start with a service. And in this case, that service revolves around a single single skill or interest. Go learning eight billion, learn one because charging the big bucks takes time, experience and multi disciplinary skill acquisition while building in the real world, not reading about working with customers, but actually working with them.
因此，要注意你向谁学习以及他们用什么视角来教学。我这里试图从初学者的角度进行教学，而其他人可能会从高级水平进行教学，这只会导致焦虑、过度负担和缺乏成效，因为你把注意力放在了错误的事情上。所以我们必须从小处着手，这也是为什么我喜欢帮助人们从一开始就创建我称之为“最小可行性提案”的原因，这类似于“最小可行性产品”，但提案更全面，包括了产品和服务两方面。我喜欢从服务入手。在这种情况下，这项服务围绕着某一项单一的技能或兴趣展开。不需要学习像地球上八十亿人那样各种各样的东西，只需专注一项技能，因为赚大钱需要时间、经验和跨学科技能的积累，而这些都是在现实世界中通过实际与客户合作而不是仅仅阅读相关内容来获得的。
With that skill or interest that you learn, you immediately turn it into a freelancing, coaching, consulting or what I call a tutoring offer. And when I say skill, I mean anything like email marketing, web design, copywriting, Facebook ads, brand design or anything else from the $1 million skill stack video that we had in the past. And by interest, I mean anything like health and fitness, performance and productivity, personal development and spirituality, relationships or dating. And those are skills. Yes, but I just want to make the distinction between skill and interest so we can understand how they apply to the offers that I listed out.
将你学会的技能或兴趣，立即转化为自由职业、教练、咨询或我称之为辅导的服务。当我说到技能时，我指的是像邮件营销、网页设计、文案写作、Facebook广告、品牌设计或者我们之前提到的“百万美元技能栈”视频中的任何内容。而当我说到兴趣时，我指的是像健康与健身、表现和生产力、个人发展和精神修养、关系或约会。这些也是技能，是的，但我只是想区分技能和兴趣，以便我们能理解它们如何应用于我列出的这些服务。
So first is just we have to package up your offer fast. And with a skill, it should be fairly obvious, right? It's a freelancing service. So if you learn web design, then it's website or landing page design. If you learn email marketing, then you're going to write emails or you're going to set up email sequences, you're going to you're going to do what you've learned. And usually one hack here that people don't like register is that courses, courses that you take are usually their higher ticket service, right? Or they can be spun into a service like a Twitter course as an example, like one that you get from modern mastery from my community. There's like three Twitter courses.
首先，我们需要快速打包你的服务。针对一项技能，这应该是相当明显的，对吧？这是一项自由职业服务。如果你学会了网页设计，那么服务就是网站或登陆页面设计。如果你学会了电子邮件营销，那么你将撰写电子邮件或设置电子邮件序列，你会做你所学的事情。这里通常有一个人们不太注意的小窍门，那就是你所参加的课程通常是高价服务，或者它们可以被转化为一种服务。举个例子，比如你从现代精通（modern mastery）社区获得的Twitter课程，就有三个Twitter课程。
You can take those and then you apply them to someone else's business as well as your own or other than your own. And that is a ghostwriting service, right? So if you learn website design, then you're just doing that for other people's businesses and you don't have to take a course to do this, but you will have to string together like specific YouTube videos in order to actually build something and then be able to do that for someone else. And so anyone can pick up a skill fast, start talking about what they learn, start teaching what they learn. And I've talked about this in the past as well, just just start teaching. I don't want to go over all the limiting beliefs you hold again. You're not an imposter. Just fucking teach what you know. But with that, that's how you attract clients. If you understand how to write content fairly well, and then you pitch your offer, right? Which is for another video and I've talked about it before again. And so another thing, just a quick plug is that I've written or I've created 10 plus courses, 180 plus strategies inside of modern mastery. It's five bucks to join. There's also a two hour writer, which is like my writing frameworks for building an audience and then there's digital economics, which is a masterclass of everything you'll need to know for actually building this product, sizing yourself, building the personal brand, solving your own problems and marketing a good product in a way that pulls in a creative income in a non ideological manner, as in it's not limited to agencies or freelancing or coaching or whatever. It's very principles based. So that was freelancing with a skill.
你可以学到这些技能，然后将它们应用到别人的生意上以及你自己的生意上。这其实就是一种代笔服务，对吧？比如，如果你学会了网站设计，那么你就可以为其他人的企业做这件事。你不需要专门去上课学习，但需要把相关的YouTube视频串起来，实际动手做出一些东西，然后再为别人提供这项服务。所以，任何人都可以快速学到一项技能，开始分享和教授自己学到的东西。我之前也提到过，只要开始教就行了，不必再纠结那些限制相信了，你不是骗子，教你所知道的东西就好。
这样你就能吸引客户。如果你对写内容有一定的了解，然后再推销你的服务，这个过程我以前也讲过。所以，我想顺便提一下我已经创建了10多个课程，里面包括180多种策略，全部在Modern Mastery平台上，只需5美元就能加入。另外还有一个“两小时写作课程”，讲的是我用来吸引观众的写作框架，还有“数字经济学”课程，这是一个包含所有你需要知道的知识的高级课程，帮助你打造产品、建立个人品牌、解决自己的问题，并以一种创造性的方式营销一个好的产品，这种方式不局限于某种特定行业（如代理机构、自由职业或教练），而是基于原则的方法。
以上就是关于如何通过一项技能来开展自由职业服务的介绍。
Now for coaching, consulting or tutoring offers, we have to first understand this universal principle goal, right? We start with a goal where your customer wants to be or where you what you have achieved path. Your unique way of getting them there problem, what they are struggling with now. So where you were or where they are and how are you going to help them bridge that gap in a nutshell, that's all that marketing is you're selling a transformation that either you have achieved yourself, you have helped others achieve or you want to start helping others achieve. And remember that freelancers gain experience by working with clients first, right? They don't like you have to work with people in order to get that momentum rolling. And so like they don't even have results with the skill into when they start selling, you don't need results to start, right? I can go and I can look up a planner on Amazon and I can take it and I can create my own and I can put it on Amazon and start making money. Now of course the marketing, the sales, et cetera, those are details that come after and driving traffic to it with something like a personal brand, but that's how you make money. And so coaching and consulting offers are fairly obvious, right? You help them with something like health productivity or performance in their life and you walk them through it. So this structure that we go over, we're going to go over a structure for a tutoring offer because I feel like more people can benefit from that. But the same structure is applied, right? So you're at the same structure as a coaching or consulting offer.
现在，对于教练、咨询或辅导类的服务报价，我们首先需要理解这个通用原则的目标，对吗？我们从一个目标开始，这个目标是你的客户想要达到的，或者是你已经通过某种路径实现的目标。你的独特方法能够帮助他们解决他们现在遇到的问题。所以首先是你曾经的位置或他们现在的位置，然后你如何帮助他们弥合这个差距，简而言之，这就是所谓的市场营销——你在销售一种转变，这种转变要么是你自己已经实现过的，要么是你帮助别人实现过的，或者是你想开始帮助别人实现的。
记住，自由职业者是通过与客户合作来积累经验的，对吗？他们不像你这样有现成的结果，他们必须与人合作才能开始积累势头。所以即使他们在开始销售时没有实际的成果，他们也可以开始。我可以去亚马逊上查找一个计划表，把它拿过来，制作自己的版本，然后把它放到亚马逊上开始赚钱。当然，市场营销、销售等细节是在后面要考虑的，通过个人品牌来引流，但这就是赚钱的方式。
所以，教练和咨询服务的报价是相当明显的，对吗？你帮助他们解决生活中的健康、生产力或表现等问题，带领他们一步步实现目标。我们这里要讨论的是一个辅导服务报价的结构，因为我觉得更多的人可以从中受益。但同样的结构也适用于教练或咨询服务报价。
And so for a tutoring offer, I prefer this over freelancing because you don't have to do the work for them, right? It's more fulfilling. You can take on more clients. You can scale a tiny bit faster. But in essence, you are teaching them the skill, right? So a freelancing offer was mainly skill-based. So is a tutoring offer. So this is less about personal development. This is more about you acquiring a skill through your self-education and then going on to teach it to others and think of it like you're walking them through a course one on one.
对于辅导来说，我更喜欢这种方式而不是自由职业，因为你不需要为他们完成工作，对吧？辅导更有成就感。你可以接更多的客户，扩展得也更快一些。实质上，你是在教他们一项技能。自由职业主要是基于技能，辅导也是。所以，这不是关于个人发展的，而是关于通过自我学习获取一项技能，然后教给别人。可以想象成你在一对一地带他们完成一门课程。
So you're teaching them how to write an email newsletter. You're teaching them how to edit a YouTube video. So you're teaching them how to write social media content or you're teaching them web or graphic design because with this, you can target a more beginner level, right? So you open the amount of people that can actually use your service because most people like with the short form content agencies, they're going and they're trying to target these people and flooding the market when in essence they could just go and teach a creator because the creator economy is booming. They can go and teach a creator for four calls how to actually go and create those, right?
所以你在教他们如何写电子邮件通讯，如何编辑YouTube视频。你在教他们如何撰写社交媒体内容，或者教他们网页或平面设计。这样的话，你可以针对更初级的水平，对吧？这样你就可以服务更多的人群。大多数短视频内容机构通常会直接去寻找客户并且大量涌入市场，但实际上他们可以教创作者相关技能。因为创作者经济正在蓬勃发展，他们可以通过四次课程教创作者如何自己制作这些内容，对吧？
But you have to be somewhat good. I wouldn't recommend doing this with Walmart quality cap cut captions. And so with this as well is that the results from this transfer over into a course or digital product much easier, right? So you're able to flesh out an offer stack much, much, much quicker because you teach someone, you get them results. You actually have something to show for it because hopefully you're having them create a project and you can show, hey, my students have created these projects.
但是你必须要有一定的水平。我不建议用沃尔玛质量的字幕来做这个。而且，这个方法的结果可以更容易地转化为课程或数字产品，对吧？所以，你能够更快地完善一个产品组合，因为你教了一些人，他们得到了成果。你实际上有一些成品可以展示，因为希望你的学生们在制作项目时，你可以展示说：“嘿，我的学生们已经完成了这些项目。”
And then you turn your entire curriculum or your coaching offer or tutoring offer into a course. And now you sell the course so you open up more room for more people to afford your actual products and then from those products buyers buy again, principal and business, they will sign on with you to actually walk them through it one on one to learn and hold them accountable. So you're increasing your income that way as well faster.
然后你把你的整个课程安排或者教练服务或辅导服务变成一个课。现在你卖这个课程，这样就有更多人能负担得起你的实际产品。然后这些买了产品的人会再次购买，它的主要原理和商业模式，他们会签约让你一对一地带他们学习，并且让他们负起责任。这样你也能更快地增加收入。
And so the reason you're doing the tutoring offer instead of a course first is because you can charge more and increase prices to like $2,500 plus after a few clients. Of course, this is variable and it's a progression. You don't have an audience or traffic to bring inconsistent course sales yet. You don't know what gets results yet. Even if you think you do, you don't, you have to work with people. And that's why you work one on one and refine along the way. And you can use direct outreach methods or different strategies to acquire clients.
所以，你首先提供一对一辅导，而不是直接开设课程，是因为你可以在有了几个客户后提高价格，达到每次辅导$2,500或以上。当然，这个价格是可以调整的，你也可以逐步提升。你现在还没有足够的受众或流量来稳定地销售课程。你还不清楚什么方法能真正带来效果。即使你觉得自己知道，其实你还需要通过与人合作来验证。因此，先进行一对一辅导，并在过程中不断改进是很重要的。你可以通过直接联系客户或使用各种策略来获取客户。
You weren't banking on the audience. Instead, you were doing more manual work upfront because that's a beginner strategy that you have to do before you get to intermediate or advanced. And then as your audience grows alongside you, then you can wean off of that. And so in short, it's easier to make a $1,000 sale than it is, it's easier to make $1,000 sale than it is 100 sales, right? You have more control over your income. And then once you do that and once you realize that, it's incredibly liberating. And so coaching, consulting or tutoring offers consists of a few things.
你当时并没有依赖观众相加，而是提前做了更多的手工工作，因为这是初学者必须采取的策略，只有这样才能迈向中级或高级水平。然后，随着你的观众逐渐增加，你就可以逐渐减少这种手动工作。简而言之，做成一笔 $1000 的销售比做成100笔 $10 的销售更容易，对吧？这样你对自己的收入有更多的控制。一旦你做到这一点并意识到这一点，你会感到非常解放。所以，教练、咨询或辅导服务包括几个方面。
So the first thing is a structure for what you are going to teach them. And this revolves around point A and point B, the problem and the goal, right? And then how you fill that, right? What are the steps in order to reach that goal? So take out a notebook and actually write this down. What is the promise, right? Are you going to help them create one fully edited YouTube video as the tutoring offer? And then the problem is that they don't have a skill. They aren't able to break into the online space, even though that's where the world is moving, right? Marketing. And then from there, how would you teach them, right? What do they need to know? What did you learn? Is it the overview of like an editing software and then how to actually cut things and structure the video? And then after that, it's like color grading and B roll. And after that, it's exporting and uploading to YouTube, right? So that's four calls.
首先，你需要为你要教的内容建立一个结构。这结构围绕着A点和B点，也就是问题和目标，对吧？然后你要填充内容，就是达到目标所需的步骤。拿出笔记本把这些写下来。承诺是什么，比如，你是否会帮助他们制作一个完全编辑好的YouTube视频作为辅导内容？然后问题是他们没有这项技能，无法进入在线领域，即使世界正朝这方向发展。这就是市场需求。那么从这里开始，你会如何教他们呢？他们需要知道什么？你学到了什么？是不是需要先概述编辑软件的使用，然后是如何剪辑和结构化视频？接下来是色彩校正和补拍镜头，再之后是导出和上传到YouTube。这就是四个阶段的内容。
Boom. And so the second thing you need is weekly calls. This is just like a general structure of most offers, but weekly calls in order to walk them through that structure or curriculum or outline. And so I recommend selling or starting with because you just need a place to start and improve from is four calls, right? Once a week. And so you want to start with four calls instead of one because that allows you to charge more. And so your efforts go a longer way, right? You don't want to charge like 100, 200 for a consulting call when you could charge 1000 at the start for a pack of four calls and then increase more.
砰。所以你需要做的第二件事是每周通话。这就像大多数服务的基本结构，每周通话是为了引导他们了解这个结构、课程或大纲。因此，我建议从每周四次通话开始，因为你需要一个起点并从中改进。每周一次通话，这样可以提升你的收费，让你的努力更有价值。比如，一开始你可以为四次通话收费1000块，而不是只为一次咨询通话收费100或200块。这样一来也能增加你的收入。
And then you have to take on less clients, do less work and you're able to focus your efforts more on actually building leverage for your audience. So you can wean off of that. And so what you do on these calls is you just walk them through the structure. You teach them exactly what you need to know. Think of it as a live tutorial and then towards the end, you answer any questions they have, what they're struggling with and things like that.
然后你需要减少客户数量，减少工作量，这样你就能更专注于为你的受众打造杠杆。所以你可以逐渐减少这部分工作。在这些电话会议上，你需要做的就是为他们梳理结构。教给他们确切需要了解的内容，把它当作一个现场教程。到了最后，你再回答他们的疑问，解决他们面临的困难，诸如此类的问题。
And so the third thing that I recommend is weekly action items and text access. So at the end of every call or at the end of every week, you can write this down in your notebook as well is to give them action steps. What do they need to do? Right. So I recommend like having a desired end result for the offer as a whole. So if it's YouTube editing, it's having a polished YouTube video. So every week, what do they need to do? What do they need to deliver to you?
所以，我建议的第三件事是每周的行动项目和文本沟通。每次电话结束时，或者每周结束时，你可以在笔记本上记下这一点，就是给他们明确的行动步骤。他们需要做什么，对吧？我建议为整个项目设定一个理想的最终结果。例如，如果是YouTube视频编辑，那么最终结果就是一段经过精心编辑的YouTube视频。那么每周他们需要做什么？他们需要交付给你什么？
Right. And then the text access with like Telegram WhatsApp or just giving them text on your phone or a Discord channel private to them or something. And then you they can ask you questions whenever you want, get feedback and all of that fun stuff. And so another example just to paint this picture more is if you were selling something like graphic design tutoring, what's the desired outcome? Is it like creating one polished social media post or an Instagram carousel? That's the project, right? Or if you're teaching coding like a small coding bootcamp, what's the outcome? Is it a final HTML and CSS webpage? Right. Things like that.
好的。然后通过像Telegram、WhatsApp这样的文本访问，或者只是给他们发手机短信，或者一个专属于他们的Discord频道。这样他们可以随时向你提问，获取反馈等等。这种互动就非常有意思了。再举个例子来更好地说明这一点：如果你在出售诸如平面设计辅导服务，期望的结果是什么？是创建一个完善的社交媒体帖，还是一个Instagram轮播图？这些都是项目对吧？又或者你在教授编码，就像一个小型编程训练营，那期望的结果是什么？是一个最终的HTML和CSS网页，对吧？类似这样的。
And so in terms of charging, right, that's always people's question, what price do I charge? What do I do? Just slap a price on it and test it out. Again, quick fix mindset is going to fuck you up where you could slap 5,000 on it. Try it out. Try saying 5,000 when you're talking to people and see what happens. And then after that, they're going to say, no, you're going to get a bunch of nose and then you learn through trial and error.
关于定价问题，这是人们总是会问的：该定什么价？该怎么做？其实，你可以直接定个价格试试看。快速解决问题的心态会害了你，比如你可以试着定5000元。和别人聊的时候就说5000元，看看会发生什么。之后，很可能会收到很多拒绝，但你可以通过试错不断学习。
And then you refine your process to the point of actually selling in accordance with the value you have to provide. But I would recommend starting at like lower, right? So you can increase because it's harder to decrease. So start at like 500 to a thousand for a pack of four calls. And then as you get results, as you get more confident, increase the price from there.
然后你会不断完善你的流程，最终达到按照你能提供的价值来销售的程度。但我建议你从较低的价格开始。因为降价比涨价更难。所以你可以从四次课程套餐定价500到1000之间开始。随着你取得成效，信心增加，再逐步提高价格。
And so even better at the start, I would recommend helping people for free in the creator economy specifically, because you're building online, you're networking with other people that are distributing value online. And so in this case, I want to paint the picture this way where I worked with Joey. This is how Joey and I met. We actually worked with each other and helped each other on a free call. And Joey has a testimonial for me. I have a testimonial from him.
所以在开始时，我建议在创作者经济领域里免费帮助别人，因为你是在网上建立自己的存在，与其他在线传递价值的人建立网络联系。在这种情况下，我想这样描述：我和乔伊合作时，我们就是这样认识的。我们实际上是通过免费电话互相帮助的。乔伊给了我一份推荐信，我也给了他一份推荐信。
At that time, I had like 500 followers. Now I have upwards of like two million, right? My testimonial from him is so much more fucking authoritative than it was before. It's worth tens of thousands of dollars more because people will see that testimonial from me. They know who I am. They trust me and they will buy like immediately without reading anything else. So testimonials from creators are appreciating assets.
当时，我大概有500个粉丝。现在我有大概两百万个粉丝，对吧？相比以前，他给我的推荐现在要有说服力得多。这个推荐的价值提升了成千上万美元，因为人们看到我给出的推荐后，他们知道我是谁，他们信任我，他们会立刻购买，不需要再看其他信息。所以，来自创作者的推荐是一种不断增值的资产。
So you don't only want to try to land big fish and try to make the most money without it's a progression. Stepping stone, stepping stone, stepping stone. And so the next thing is you can either scale your client business or you can productize, right? So there's this is the difference between like an employee business, like a regular business or a one person business.
所以你不仅仅是想钓大鱼和赚最多的钱，这是一个逐步发展的过程。一步一步来，一步一个脚印。接下来，你可以选择扩大客户业务，或者把服务转化为产品。这里的区别在于，这是一种与普通企业或者个人经营的业务不同的模式。
So a lot of the people that I'm networking with right now, they're focused on scaling a coaching offer because it's very it's lucrative, right? They it's high ticket coaching. They can every a lot of people make a lot of money doing that clearly. And that's what they're doing. And so they're hiring people as coaches, training them and automating the process so they can keep scaling that onward and onward.
所以，我目前正在建立联系的很多人都在专注于扩展他们的教练业务，因为这非常有利可图。这是高价位的教练服务，很多人都能从中赚很多钱，这很明显。因此，他们正在聘请教练，培训他们，并将流程自动化，以便能够不断扩展业务。
But my preferred method, at least in this information space is to productize, right? So it's turning it's one growing large by talking about broad, big inner level topics and really whatever you want without niecing yourself down too much. And then selling the tutoring coaching consulting offer and then packaging that up into a course or multiple courses. And then that's how you scale is through low ticket.
但我更喜欢的方法，至少在这个信息领域中，就是把知识产品化，对吧？也就是说，通过讨论广泛、大范围的高级话题，并且不把自己限定得太局限，来不断扩大影响力。然后销售辅导、咨询服务，把这些内容打包成一个或多个课程。这样一来，你就可以通过低价产品来实现规模化。
And a lot of people don't like that. But a lot of people don't have my results. Sorry, not sorry. So there was one million somewhere in this YouTube title. And that's the thing is that you scale to one million with this. It's either high ticket coaching, consulting, sometimes agency work. I don't like the agency model. But it's a good it works or through low ticket product. And that's how you get there, right? You just it's it's a process. It takes time and you build this leverage over time in form of an audience or a personal brand traffic source that compounds with time. And eventually one day you run a promotion, you make your first 100 200 K a month and you're like, Oh, OK, I could probably hit this number. And then you hit it. It's that simple. Yeah. I mean, it's difficult, but it's it's that simple. And so this took me I had a bit of prior experience with freelancing, but I started creating creator journey, personal brand around three years ago, right? And so that's what led me to now. And I've made a bit more than that now, but that's like timeline three years. If you do it optimally and you approach it from a space of experience, then give yourself three years to hit like big numbers. That doesn't mean you can't make a good amount your first year, right? Like a million dollars is a lot of money. You don't need that much. And so give yourself five years, give yourself five years to make a million dollars in the space. And I bet you can if you commit to it.
很多人不喜欢这种方式，但很多人也没有我这样的结果。抱歉，但我并不后悔。在这个YouTube标题里提到了一百万。关键在于你可以通过这种方式达到一百万。无论是高价辅导、咨询，有时候是代办服务。我不太喜欢代办服务的模式，但它确实有效，或者通过低价产品。就是这样，你明白吗？这是一个过程，需要时间来建立这种长期杠杆，形式可能是观众群体或个人品牌流量来源，随着时间推移而积累。最终有一天你进行一次促销，一个月赚到第一个10万或20万美元，然后你会觉得，“哦，我可能真的能达到这个数字。” 接着，你就真的做到了。就是这么简单。是的，虽然很难，但原理就是这么简单。
所以我自己有一些自由职业的经验，但我是在大约三年前开始创建创作者之旅、个人品牌的。这就是我目前取得成果的原因，我现在已经赚到比那更多的钱了，但大概是个三年的时间线。如果你做得好且有经验，那么给自己三年的时间达到大数字。这并不意味着你第一年赚不到钱，对吧？一百万美元是一大笔钱，你不需要这么多。所以，给自己五年的时间，在这个领域赚到一百万美元。我敢打赌，只要你投入其中，你一定可以做到。
Ever since I can remember, I've been obsessed with learning. Yes, even years ago when I was gaming for three to six hours a day, I would always carve out time to learn something new. And a lot of it took away from the quality of my schoolwork or job, but somehow I always knew that things would work out. At first, I thought that this thirst for learning was the dreaded shiny object syndrome, you know, the thing that all successful people weren't against. But if my bursts of obsession were true shiny object syndrome, I don't think I would be where I am now. The path I've took has led to something that I couldn't even fathom as a teen. And I want to share it with you now, but in a streamlined fashion without the road bumps. So in the course of 10 years, I've obsessed over things like fitness, nutrition, SEO, web design, web development, graphic design, digital art, social media, content writing, marketing and sales, copywriting and funnels, neuroscience, philosophy, spirituality, self development. And the list goes on. So I am cutting it here, but there is much, much more. And each of these obsessions lasted about one to three months.
从我记事起，我就对学习充满了痴迷。是的，即便是几年前每天玩游戏三到六个小时的时候，我也总会抽出时间学习新东西。虽然这大大影响了我在学校的成绩和工作的质量，但不知为何我总觉得事情会有一个好的结果。起初，我以为这种求知的渴望是所谓的“闪亮物体综合症”，那种成功人士都会避免的东西。但如果我的这些痴迷真的是“闪亮物体综合症”，我想我不会走到今天这一步。我选择的道路让我达到了青年时无法想象的成就。我现在想与你分享这些经历，但会尽量简化，省去其中的波折。在过去的十年里，我曾痴迷于健身、营养学、SEO、网页设计、网页开发、平面设计、数字艺术、社交媒体、内容写作、市场营销和销售、文案与销售漏斗、神经科学、哲学、灵性发展、自我提升等领域。清单还可以继续，但我就到此打住了，每一次痴迷大概持续一到三个月。
And the thing with this is is that if I wanted to learn something outside of these obsessions, I would. I wouldn't laser in on one thing and only do that one thing. I don't think that's really possible because like if I was obsessed with spirituality and let's say a nutrition podcast that I was interested in listening to came across my notifications or something, then I'm going to listen to the nutrition podcast. I'm not just going to ignore my curiosity because I'm so dedicated to something else. And so what, what is the result of me obsessing all over all of these things over the past decade? And it's the one thing that most people think or say it's impossible. And even if they don't literally say it's impossible, they imply that it's impossible or they tell you not to focus on this one thing. And so the impossible achievement that I'm talking about here is doing what I love for a living. It seems like it's a common trend right now to be like, don't follow your passion. Don't do what you love. Don't do all of this other shit for the sake of grabbing attention and leading you towards something that eventually leads to doing what you love or being passionate about life. And so it's kind of contradictory.
这件事就是，如果我想学一些我痴迷之外的东西，我会去学。我不会只专注于一件事，只做那件事。我觉得那是不可能的。比如说，如果我痴迷于灵性，而某天我收到一条关于营养学播客的通知，这个播客恰好引起了我的兴趣，那我会去听那个营养学播客。我不会因为过于专注于灵性而忽视我的好奇心。
那么，过去十年我对这些各个方面的痴迷有什么结果呢？这就是大家认为或认为不可能的事情。即使他们不直接说这是不可能的，他们也会暗示这是不可能的，或者告诉你不要专注于这件事。而我这里所说的“看似不可能的成就”就是“以我所爱的事物为生”。现在似乎有个普遍趋势，就是不要追随你的激情，不要做你喜欢的事情，不要为了博取关注而做这些事情，从而引导你最终做你喜欢的事情或者对生活充满热情。这显得有点自相矛盾。
I get where they're coming from, but I think it's silly to write off doing what you love or trying to live a passionate life because if you don't do those things, what is the other option? If you want to go all the way to the negative extreme, it's doing what you hate and never living with a shred of passion in your life. And I don't think anyone wants to do that. And I do not think that you have to put those things off until you reach some form of material success. And another thing is that hopping from skill to skill didn't prevent me from making an income at the start. I actually believe that it helped me make more of an income because if I were starting with one skill and trying to earn from it, there's a cap on how much you can make per skill or with a singular skill. Let's say web design where it's very, it's not impossible, but it's difficult to form a compelling marketing campaign around that unlike something like copywriting and funnels and a much more holistic skill stack that you can.
我理解他们的观点，但我觉得因为这种原因就放弃做自己喜欢的事情或追求有激情的生活是很愚蠢的。如果你不这样做，还有什么选择呢？如果你要走到最消极的极端，那就是做自己讨厌的事情，一辈子没有一丝激情。我不认为有人希望那样。而且，我认为你不需要等到取得某种物质上的成功才可以追求这些事情。
还有一点是，从一种技能跳到另一种技能并没有妨碍我一开始就赚钱。实际上，我相信这反而帮我赚了更多的钱。因为如果我只专注于一种技能并从中赚钱，每种技能的收入都有上限。比如说，做网页设计，虽然不是不可能，但很难围绕它建立一个有吸引力的营销活动。这和像文案写作和营销漏斗那样的全面技能组合是不一样的。
Manipulate in a way to deliver direct results and promise direct results like I can get you a hundred new leads or I can make you $10,000 extra a month with web design alone. It's kind of hard to do that. So throughout this, don't get trapped in thinking that you can't start making some form of an income or even just replace your entire income as you were learning these skill sets and as you were going about learning over the next decade. Because personally, I've talked about this before, you can make money instantly if you know what you're doing. And I recommend that you start building and executing instantly so that you can get real world data to iterate from and learn more in order to improve it and be able to charge more. You aren't going to come out of the gate charging five to $10,000 for one skill. It just doesn't work like that. You have to start small and you have to follow the progression that life presents. It comes in stages and steps. You go 500, a thousand higher, higher, higher, and then you eventually productize and then we've gotten into that in the previous one person business videos. So skill stacking is greater than being a specialist, which is greater than doing nothing at all because you're afraid of saturation, automation or any other excuse that leads to distraction. We are in a digital renaissance and skill stacking, stacking a dynamic set of skills that you can apply in the digital landscape allows you to build a creative solution to almost any burning problem on the market. You will reach a point where you can spot a problem in the market and you can be like, I have the skills to create a system for this in order to solve it. And I have the marketing skills to be able to package this up and put it in front of the right people and then making money is a lot more easier that way. You are you become in control of your income. So with my experience, I can get better results than most specialist freelancers or agencies because they this is metaphorical and abstract, but they know how a will impact B will impact C. And that's it. Right. That's kind of the specialist nature is I'm going to do this in order to get this very specific niche result, but through skill stacking and holistic understanding of the entire digital domain and just niches in general allows me to understand. How a impacts B impacts C and how that goes back and impacts a all the way throughout the alphabet and a circular motion and how all of those things interconnect and then my skill stack in the middle, allowing me to kind of pick and choose whatever I want to do.
以一种能直接带来结果并承诺直接结果的方式去操作，比如我可以为你带来100个新客户，或者通过网页设计每月额外赚取$10,000。做到这点有点难。所以在整个过程中，不要陷入一种认为你无法开始赚取一些收入或者甚至在学习这些技能的过程中完全替代你的收入的思维陷阱。因为从个人经验来看，我之前也说过，如果你知道自己在做什么，你可以立即赚钱。我建议你马上开始构建和执行，这样你可以从现实世界中获得数据，以进行迭代和学习，从而改进并能收取更高的费用。你不会一开始就能收取五千到一万美元的费用，这是不可能的。你必须从小做起，遵循生活给出的进程。它是有阶段和步骤的，你先收取500美元，然后逐步提升到一千，更高，更高，最后形成产品化。我们在之前的一人公司视频中也谈到了这一点。
所以，技能叠加比成为专家要好，后者又比因为害怕市场饱和、自动化或任何其他借口导致停滞不前要好。我们正处在数字文艺复兴时期，技能叠加，即在数字领域应用一组动态技能，可以让你为市场上几乎任何紧迫问题提供创造性的解决方案。你会达到一种境界，在市场上发现问题时，你会觉得自己有能力创造一个系统来解决它，并有市场营销的能力将其打包并展示给合适的受众，这样赚钱就变得容易多了。你的收入就掌握在你自己手中。
根据我的经验，我能够得到比大多数专业自由职业者或代理机构更好的结果。这是比喻和抽象的，他们知道A会影响B，B会影响C，仅此而已。这就是专业化的特性：我做这个是为了得到这个非常具体的结果。但是通过技能叠加和对整个数字领域及各个领域的整体理解，我能够明白A如何影响B，再如何影响C，再如何反过来影响A以及整个字母表的循环过程，并且这些东西是如何相互联系的。这样，我的技能叠加就处在中心位置，让我能够挑选和选择自己想做的任何事情。
Okay. So enough. Prefits. Let's dive straight into it. So first, we need to stack evergreen skills for profitability. So here's a graphic just to give a big picture overview of what we're going to talk about here. Top left, we have evergreen skills, which we'll dive into. And then once those are paired with personal interests, direct experience and the internet in the middle, you culminate and create you, which becomes irreplaceable. So if you follow anyone on social media, really, they're going to tell you to learn a specific skill or start a specific business model like an agency doing Facebook ads. This isn't bad advice, but I want to take a different approach because I'm all about understanding, right? I want this to actually make sense to you guys. So let's zoom out and go meta. So the skills for profitability, you will be exchanging value for value and value comes in the forms of money, time, social leverage, information or expertise. It's not just money. You have to trade the resources that you have right now, whether it be skill, expertise, information that other people don't have social leverage. If you have a lot of followers on one platform in exchange for helping someone on another platform, and then you eventually can trade your way to money and then you can trade, you can start trading money to buy back other resources like time.
好的，够了。前缀部分讲得够多了。让我们直接进入正题。首先，我们需要积累常青技能以实现盈利。这里有一张图表，可以给你们一个总体概述。左上角是常青技能，我们会详细讨论它们。然后，当这些技能与个人兴趣、直接经验和网络相结合时，你就会变得不可替代。如果你关注社交媒体上的任何人，他们通常会告诉你学习某项特定技能或者开始某种特定商业模式，比如做 Facebook 广告代理。这不是个坏建议，但我想换个角度，因为我注重理解。我希望你们真的能明白。所以让我们放大视角，从宏观上看。盈利的技能，是在交换价值，价值不仅仅体现在金钱上，还包括时间、社会影响力、信息或专业知识。你必须用你现在拥有的资源来交换，比如技能、专业知识、信息，或者是你在某个平台上的大量粉丝，以换取你在另一个平台上帮助他人，然后最终你可以通过交换获得金钱，再用金钱换回其他资源，比如时间。
So you will be exchanging this value with other humans. This is transactional. And at the top of everything, when interacting with other humans, human nature and psychology reign supreme. So we need three things. The first is a valuable message, a way to communicate with others that is relevant, understandable or actionable. The second thing is a medium for distribution, a way of putting your valuable message in front of people or else nobody sees your value. Number three is a result oriented skill, which is a way for delivering a transformation to the people you have attracted with number one and two. Message, medium and applicability. These are skills that interact with one another without one. You aren't going to get the same results. This is why it usually takes six plus months to actually see some tangible progress in this domain because you can't just learn a skill and not put it in front of someone or have a skill put it in front of someone and not be able to get results and then expect to make that into a sustainable business.
所以你将与其他人交换这个价值。这是交易行为。在一切之上，当与他人互动时，人性和心理是最重要的。因此，我们需要三样东西。首先是一个有价值的信息，一种能够与他人有效沟通的方式，这需要相关性、可理解性或可操作性。第二是一个传播媒介，一种能够将你的有价值信息展示给人们的方式，否则没有人会看到你的价值。第三是一种以结果为导向的技能，它是一种为那些通过前两项内容吸引来的人提供转变的方法。信息、媒介和适用性，这些技能是相互作用的，缺一不可。如果缺少其中任意一个部分，你的结果就不会一样。这就是为什么在这个领域通常需要六个月以上的时间才能看到实质性的进展，因为你不能只学会一种技能却不展示给别人看，或者展示技能却无法取得结果，然后期望将其变成一个可持续的业务。
All right. So we're going to start with the message. You need to learn how to create a compelling message that attracts other people to not only you, but the value that you have to offer and you need to be able to articulate the value of both just the ideas that you're selling. You are selling ideas through content and just anything that you do. Whenever you interact with another person, you are selling something. You are selling your worldview, your beliefs, whatever it may be. And what a lot of creators tend to glance over is that people can become interested in anything. Like a lot of people come to me and they say, I don't know if I should start writing about this weird interest because nobody would be interested in it. And it's like, that's not their fault for a lack of understanding of the interest. That's your fault for not being able to make it interesting. Because if you're interested in that weird topic, how did you become interested in it? You weren't just born with that interest. There was a gradual steps that opened your mind and made you aware of that interest and its importance to you. Why is it important in your life and how can you pass on that importance to someone else to get them interested in it?
好吧。我们先从信息开始。你需要学会如何创建一个引人注目的信息，让别人不仅对你感兴趣，还对你所提供的价值感兴趣。你还需要能够清楚地表达你所推广的思想的价值。你通过内容和你所做的一切在传递思想。每次你与他人互动时，其实都是在“销售”某种东西——在销售你的世界观，你的信仰，无论是什么。而很多创作者往往忽略了这一点：人们可以对任何东西产生兴趣。很多人会来找我说，他们不确定是否应该开始写关于某个奇怪兴趣的内容，因为觉得没人会对其感兴趣。我会告诉他们，这不是别人不理解这个兴趣的问题，而是你没有把它变得有趣的能力。如果你对某个奇怪的主题感兴趣，想想你是怎么对它产生兴趣的，你不是天生就有这个兴趣的。这是一个逐步的过程，打开了你的思想，让你意识到这个兴趣的重要性。为什么它在你的生活中重要？你如何将这种重要性传递给别人，让他们也对其产生兴趣呢？
Right? It's not a one and done. I post one tweet and then or one Instagram post and then everyone knows what my interest is. No, it's a game. It's a 10 year long game of introducing people and educating people on these interests. You are becoming the person that introduces people to these interests and makes it an important part of their life. Because it's spilled into its given you many benefits by incorporating it into your life. So how are you going to help other people do that?
对吧？这并不是做一次就完事了。我发一条推特或一条Instagram帖子后，大家就都知道我的兴趣了。不是这样的，这是一场长期的游戏，是一个长达十年的过程，通过介绍和教育让人们了解这些兴趣。你正在变成那个把这些兴趣介绍给别人并让它们成为对方生活中重要一部分的人。因为这些兴趣已经渗透到你的生活中，并带给你许多好处。那么，你将如何帮助别人做到这一点呢？
So if your words aren't resonating with other people, it's not them. It's you. And so you are either speaking from an advanced level when 95% of the market are beginners. You don't understand persuasion. So you have to answer or imply an answer to the question, what's in it for me? Or you didn't capture their attention and deliver a valuable message to that attention. And so for the last point, value does not always mean actionable. Value can be as simple as entertainment, right? People like entertainment.
所以，如果你说的话没有打动别人，问题不在他们，而在你。可能是因为你在用一个高级的层次交流，而95%的市场是初学者。你不懂得如何说服别人。所以，你要回答或暗示回答一个问题：“这对我有什么好处？”或者你没有抓住他们的注意力，没能传递有价值的信息。要注意，价值并不总是指可操作的东西。价值也可以简单到只是娱乐，对吧？人们喜欢娱乐。
Netflix has a lot of value to a specific set of people because it gives them an escape from reality. And of course, there's different interpretations and perspectives around that. But you get the point and with that, entertaining doesn't necessarily mean humorous or mind numbing. I can include a quote or interesting fact to keep your guys's attention on this video. Because it's entertaining and it introduces you to something new. It gives you a novel idea.
Netflix 对一部分特定人群来说有很大的价值，因为它给他们提供了一种逃避现实的方法。当然，对于这种说法有不同的解读和看法。但你明白我的意思。因此，娱乐性不一定意味着搞笑或令人昏昏欲睡。我可以加入一句名言或一个有趣的事实来吸引你们对这个视频的注意力。因为它很有趣，还能向你介绍一些新东西，带来一个新颖的想法。
So there are two skills that you need to study in order to learn to craft a impactful message. And that is marketing, which is creating a message that is attention grabbing, relevant and valuable for a specific person. So from their perspective, the second thing is sales, which is a process for making people aware of their problems and presenting a solution to those problems. Notice how you don't just target people that are automatically aware of everything you do.
要学习如何制作有影响力的信息，你需要掌握两项技能：第一是营销，指的是创建一个能够吸引注意力、对特定人群有相关性并且有价值的信息。要从他们的视角出发。第二是销售，这是一个让人们意识到自己问题，并提供解决方案的过程。注意，你的目标不仅是那些自动就知道你一切行动的人。
It's a process and sales can be synonymous with storytelling because the human mind makes sense of the world via stories. It strings things together from past to now to future and how it interacts with your situation in life. And so they both sales, marketing and story, they're all based around transformations. That's what people want. They want a desirable outcome in the future. They want to avoid where they were in the past and maybe they want to get out of the position that they're in right now. They want to improve.
销售和讲故事是一个过程，二者可以看作是同义的，因为人类通过故事来理解世界。我们习惯把过去、现在和未来串联起来，并理解这些与我们生活情况的互动。因此，销售、营销和故事都是围绕转变展开的。这也是人们所追求的，他们希望在未来获得理想的结果，避免重蹈过去的覆辙，或许还希望摆脱当前的境况，达到更好的状态。
And so for the sake of brevity in this video, I can't go into every single skill. I can't. I just can't teach that. I've went into many in the previous one person business videos, but if you want the systems for actually one learning every skill we're going to talk about here and then applying it in the real world by starting a one person business and productizing yourself, check out digital economics. Links in the description.
为了简洁起见，在这个视频中我无法详细讲解每一项技能。我真的做不到。我在之前的一人企业视频中已经讲过很多技能了，但如果你想了解如何学习我们接下来要讨论的每个技能，并通过创业和将自己产品化来在现实世界中应用这些技能，可以查看“数字经济学”系列。相关链接就在描述中。
The next thing is the medium. We just talked about the message. Now you need a medium for distribution because in life discipline equals freedom. Shout out jocko, but in business distribution equals freedom. So with an internet business distribution comes from media and code, right? The back end of the internet is code and then the front end what we see is media. So coding is a great high value skill to learn. It's very important, especially when paired with marketing know how.
接下来要讲的是媒介。我们刚才讨论了信息，现在你需要一个分发信息的媒介，因为在生活中，自律等于自由（向Jocko致敬），而在商业中，分发等于自由。对于互联网业务来说，分发依赖于媒体和代码，对吧？互联网的后端是代码，而前端是我们所看到的媒体。所以，编程是一项非常有价值的技能，尤其是当它与营销技巧相结合时，这点非常重要。
Like if you can create a software and you actually know how to market it, which most startup people don't, then you're way ahead of the game, right? I know there's so many people that are passionate about coding that create this app or startup. And then they try to launch it and they don't have an audience. They don't have distribution. They don't have anything backing them like investors, which would take over from the audience. But I'm creating a SaaS right now, a note taking software and with my marketing know how and my distribution and knowing you guys and what will truly benefit your lives, I'm going to have a more successful launch than any other tech founder could simply because they don't understand marketing and they haven't built distribution because most coders only know the technical side.
如果你能开发一款软件，并且确实知道如何进行市场推广——而大多数创业者并不具备这方面的能力——那么你就已经领先很多了，对吧？我知道有很多人对编程充满热情，创办了应用或创业项目。但当他们尝试推出产品时，却没有观众，没有分销渠道，也没有像投资人这样的支持。然而，我目前正在创建一个SaaS应用，一款笔记软件。凭借我的市场推广知识和分销渠道，并且我了解你们和什么真正能提升你们的生活质量，我的产品发布会比任何其他技术创始人都更加成功，因为他们不理解市场推广，也没有建立分销网络。大多数程序员只懂得技术方面的内容。
They don't know the human side, but many of you are going down the creative route. So we're not going to be talking about coding here. We're going to be talking about media. So you will have to still have some technical know how you will have to study. No code tools that fit your situation well. I'm talking website builders, course dashboards, membership dashboards, email marketing software, just social media in general, maybe like discord, you have to understand technology to an extent, at least how to use it.
他们不了解人性化的一面，但你们中的许多人正在走创意路线。所以我们今天不讲代码，而是讲媒体。尽管如此，你们还是需要一些技术知识，需要学习适合你们情况的无代码工具。比如网站构建器、课程仪表盘、会员仪表盘、邮件营销软件，甚至是社交媒体，比如 Discord，你都需要有一定程度的技术了解，至少知道如何使用这些工具。
So you build distribution by growing on top of funnel social media platforms. And we talk about distribution and leverage in the one person business roadmap video. And these platforms can be any of them, but I recommend starting with either Twitter, LinkedIn or Instagram, I would argue that Twitter is the most friendly and not easiest, but simplest to grow on because the retweet button is very low friction. You don't have to take any pictures. You don't have to understand design. All you need to do is write and practice writing a persuasive message. Check out to our writer if you want to learn how to do that.
所以，你通过在顶层漏斗的社交媒体平台上发展来建立分发渠道。我们在“一人企业路线图”视频中讨论了分发和杠杆效应。这些平台可以是任何一个，但我推荐从推特、领英或 Instagram 开始。我认为推特是最友好且最简单（虽然不一定是最容易）增长的平台，因为转推按钮的使用成本非常低。你不需要拍照，也不需要理解设计。你只需要写作，并练习写出具有说服力的信息。如果你想学习如何做，可以看看我们的写作指南。
And so YouTube podcasts and blogs are great. But when you zoom out, as we always do here and see it from the bigger picture compared to other platforms, it's a lot more difficult to grow on those platforms. YouTube, you have to get a lot of things right. It could be expensive to actually like have some form of a nice setup, which does influence the amount of subscribers podcasts or just hard to grow in general blogs. They depend on SEO. So does YouTube. And I like these, but I treat them more as authority building platforms at the start where you're fleshing out your ideas, you're going long form, you're getting practice in. And then once you have the distribution on bigger platforms and you can fuel something like YouTube, like if I were to bring my Twitter followers over to YouTube over time, and my videos start getting better and better and better, and it starts picking up in the algorithm, then those start to grow later down the road. That's exactly what I did. It's not the only way, but it's an effective method that I found to work for me. And so the principles for growth on these platforms are all the same. You need a valuable message.
所以，YouTube、播客和博客都很棒。但是，当你放大视野，像我们在这里常做的那样，从更大的角度来看这些平台，与其他平台相比，增长难度要大得多。在YouTube上，你需要很多因素都做到位。实际上，要有一个不错的设备配置可能会很昂贵，而这会影响到订阅者的数量。播客本身就很难增长，而博客则依赖于SEO优化，YouTube也是如此。我喜欢这些平台，但我更倾向于在初期把它们作为建立权威的平台，在这些平台上表达你的想法，进行长篇创作并积累经验。之后，一旦你在更大的平台上有了分发渠道，就可以推动像YouTube这样的平台的发展。比如，如果我把我的Twitter粉丝逐渐引导到YouTube上，随着我的视频质量越来越好，并在算法中获得更多推荐，最终这些平台将会开始增长。这正是我所做的。虽然这不是唯一的方法，但对我而言确实是一种有效的方法。因此，这些平台的增长原则都是一样的：你需要一个有价值的信息。
You need eyeballs on that message. So people follow you. If you're not getting eyes on your content, people aren't going to follow you. You do this by getting shares, retweets, whatever it may be, networking, replying to bigger accounts or just learning certain tactics in order to do that. The next thing is consistent effort on getting your content shared. And a brand that looks like it should have 1 million followers. I could give a lot of branding advice, but the thing that I feel like would be best is does your profile look like it deserves a million followers? If it doesn't, figure out what's causing that and fix it. It could be your banner, it could be your bio. The wording in the bio could be how your profile picture looks.
你需要让你的消息被更多人看到，这样人们才会关注你。如果没有人看到你的内容，人们就不会关注你。你可以通过分享、转发或其他方式来实现这一点，比如进行社交、回复大账号或者学习一些特定的策略。下一步是持续努力让你的内容被分享。此外，你的品牌需要看起来像是应该有一百万粉丝的样子。我可以给很多品牌建议，但我觉得最重要的是：你的个人资料看起来像是值得拥有一百万粉丝吗？如果没有，找出原因并加以改进。可能是你的横幅，也可能是你的简介，或者是简介中的措辞，甚至是你的头像。
If your profile picture sucks, then watch some YouTube videos on how to take a good profile picture with your phone with good lighting, have someone else do it, make it a project, have fun with it, spend a day creating the best profile picture you can. So we're talking about building on social media as our medium for distribution, but you have to understand that the medium for distributing your message comes before the social media platform. The social media platform is just a vessel of modality for that. And so writing and speaking are the mediums for distributing your message or at least articulating your message and packaging it up.
如果你的头像很糟糕，那就去看看一些YouTube视频，学习如何用手机在良好光线下拍出一张不错的头像。让别人帮你拍，把这当作一个项目，享受其中的乐趣，花一天时间打造出最佳头像。我们在讨论如何利用社交媒体作为分发信息的媒介，但你必须明白，分发信息的媒介先于社交媒体平台。社交媒体平台只是一个传递这些信息的工具。所以，写作和演讲才是分发或至少表达和包装你的信息的真正媒介。
So all of my social media growth and just content in general is based around writing. It doesn't matter if I have a nice design on Instagram or cool animated reels. It's a written script that I read into this, this YouTube video is a written newsletter beforehand, and then I go off the cusp and the camera, but I follow it along. So I have that persuasive structure. And of course, all of my other content, you can just look and see it's all written because man, this skill is so important. And it's hard to articulate why. A story is that someone told me or someone asked a question, like, is it easier to go from Twitter to Instagram rather than Instagram to Twitter?
所以，我所有的社交媒体增长以及内容制作都是围绕写作展开的。不论我在Instagram上设计得有多漂亮，还是制作了多酷的动画短片，所有内容的基础都是书面脚本。我先写下这个YouTube视频的内容，然后在镜头前即兴发挥，但我始终遵循这个结构。因此，我的内容具有说服力。当然，如果你看我的其他内容，全都是书面的，因为这项技能非常重要，我很难解释清楚为什么。有人告诉我一个故事，或者有人问过这样一个问题：从Twitter转到Instagram是否比从Instagram转到Twitter更容易？
And so I thought about that. And it's like, yeah, it would because a lot of people from Instagram, usually bank on some form of vanity or design or something like that, right? Something good looking like, let's take a fitness influencer, for example, they grow and their value is determined by their body or a fancy car or something like that. And that's awesome. But then when you try and go to Twitter or any other platform that is writing based, or that isn't visual based, it's going to be 10 times harder to grow because you're starting over from scratch in terms of the skills that will get you growth and be able to deliver a valuable message, regardless of external looks. And if you combine both, like if you're hot, and you have like this incredible skills tech, you're set for life.
于是我思考了这个问题。确实是这样，因为很多Instagram上的用户通常依靠某种虚荣心或设计感之类的东西，比如说，健身网红。他们的成长和价值往往基于他们的身材或一辆豪车之类的。这很棒，但当你尝试去用Twitter或其他以写作为主的平台时，增长会变得艰难十倍，因为你在获取增长技能和传达有价值信息方面需要从头再来，而这些不依赖外表。如果你能将两者结合起来，比如你既有吸引人的外表，又有强大的技能，那你就前途无量了。
So we talked about the message, the medium, and now you need a results oriented skill. So we now understand that we need a valuable message paired with a medium for distribution. And that's all you need because those are valuable skills in themselves. And you can create an offer, like you can be a sales closer for someone can help people with their marketing. You can be a content writer, you can become a YouTube video editor, but even then like with that example, you understand the need for results oriented skills. So by this, I mean things like email marketing, sales closing, as we said, graphic design, videography, animation, web design, in short, you need to understand how to apply the medium and the message to the digital landscape.
那么我们已经讨论了信息传播的内容、媒介，现在你需要的是一种以结果为导向的技能。我们已经明白，需要一个有价值的信息和用于传播的媒介。这些本身就是很有价值的技能，你可以利用这些技能去创造一个提案。比如，你可以成为一个销售成交专家，帮助别人做营销；你可以成为一个内容撰稿人，一名YouTube视频编辑。通过这些例子，你要理解结果导向技能的重要性。我指的是像邮件营销、销售成交、平面设计、视频制作、动画、网页设计等技能。总之，你需要懂得如何把信息和媒介应用到数字化领域。
So to your own business, like your own personal brand, or someone else's business with technology. And so when you understand how these pieces work together, you can deliver specific results through that technology. You can write emails that pull in more customers, you can create graphics that pull in more followers, you can create videos that hold more attention. So you unlock a new level of power when you pair marketing, sales, and communication with a specific technology that can be leveraged for what everyone wants, money, followers, reputation, opportunity, freedom, and status as a whole.
所以，不论是你自己的事业，比如你个人品牌，还是他人的事业，都可以通过技术来实现目标。当你理解这些要素如何协同工作时，你就能通过这些技术实现具体的成果。你可以写出吸引更多客户的电子邮件，设计出吸引更多粉丝的图形，制作能吸引更多注意力的视频。因此，当你将市场营销、销售和沟通与特定技术结合起来时，你会发现自己解锁了一种新的能力，这种能力可以为你带来大家都想要的东西：金钱、追随者、声誉、机会、自由和地位。
Okay, so we're partially done. Those were the evergreen skills for profitability. And now we need to stack personal interests for individuality. And remember, this is a very long video, but this is the meta approach. This is like, like five to 10 year time span approach, start with what we talked about, but don't hold what we're going to talk about in the top of your head so that you can like become aware of them as you're experiencing life. So in these videos, I talk about turning yourself into the niche with a personal brand, but this can also apply when you're trying to sell to a different customer avatar, business, or just person in general.
好的，所以我们已经完成了一部分。那些是关于盈利的永久性技能。现在我们需要叠加个人兴趣来体现个体性。请记住，这是一个非常长的视频，但这是一个元方法。这个方法就像是一个五到十年的时间跨度。先从我们讨论过的内容开始，但不要把我们接下来要讨论的内容放在你的脑海顶端，而是随着你生活经历的增加逐渐意识到它们。在这些视频中，我谈到的是将你自己转变成一个具有个人品牌的小众市场，但这同样适用于你试图向不同的客户群体、企业或一般人群销售产品时。
So with a personal brand, your interests are what makes you unique. And with the creator economy, booming, people think, Oh, it's going to be saturated. And no, it's not going to be saturated. If you lean into the interest that make you you, right, because everyone can learn these skills, everyone can start talking about, Oh, learn these high value skills in order to make money online. But few people are able to synthesize these with their true interest there. The people that can actually do this are the ones that stand out. And so here's another way of thinking about it is that when I have an offer a product or service to sell, my interests help me niche down who I can sell it to, right? Because I am my own niche and my interests help shape that.
所以，建立个人品牌时，你的兴趣是你独特的标志。在内容创作者经济蓬勃发展的情况下，很多人会认为市场会过于饱和。而实际上，只要你专注于那些让你与众不同的兴趣，市场并不会饱和。每个人都可以学会技能、都可以谈论如何通过学习高价值技能来赚取在线收入，但很少有人能把这些与他们真正的兴趣结合起来。那些能够做到这一点的人，才是真正脱颖而出的人。
另一个角度来看，当我有一个产品或服务要出售时，我的兴趣可以帮助我细分我的目标市场。因为我是我自己的细分市场，而我的兴趣帮助定义了这个市场。
So if I'm interested in fitness, let's say my main topic or skill that I plan to sell something around is marketing and sales, right? But if I'm interested in fitness, and I incorporate some of my fitness interests, not only does that separate me from all of the marketing and salespeople, but it also attracts other people that are interested in fitness. And since I am interested in the fitness scene, I know a lot about my customer avatar or my potential customers. I know a lot about myself because I have that interest.
所以如果我对健身感兴趣，比如说，我计划围绕营销和销售这个主要话题或者技能来销售某些东西，对吧？但如果我在其中融入一些我对健身的兴趣，不仅能让我从所有其他营销和销售人员中脱颖而出，还能吸引其他对健身感兴趣的人。因为我对健身圈子感兴趣，所以我对我的客户画像或潜在客户有很深入的了解。我对自己也有很多了解，因为我有这种兴趣。
So if I wanted to niche down to, let's say fitness coaches and help them with their marketing, then I could do so so much better. And they're getting into my audience without being sold to because they follow they want to follow people that are talking about fitness so they can network with bigger players in the creator economy. And you have to think about it this way is that most people they want to go like where the richest people are they want to work with people that they despise like it like I hated working for small business owners. I did not like working for small business owners. So if I want to target fitness coaches and I'm attracting them through my interest of fitness, I would much rather prefer working with someone who has that like minded interest as me. And so it's a win win because whether I'm like specifically targeting fitness coaches or not, I'm still attracting people that have similar interest to me and then I can introduce them to something like marketing and sales.
所以，如果我想专注于健身教练并帮助他们做营销，我会做得更好。而且，他们关注我并不是因为被推销了什么，而是因为他们想跟随谈论健身的人，从而与创作者经济中的大玩家建立联系。你得这样去思考，大多数人想去跟最富有的人打交道，甚至宁愿和他们厌恶的人合作。比如我就讨厌为小企业主工作，我不喜欢那样的工作。所以如果我想要吸引健身教练，并通过我对健身的兴趣来吸引他们，我更愿意和那些与我有共同兴趣的人合作。这样对双方都有利，因为无论我是否专门针对健身教练，我都会吸引到和我有相似兴趣的人，然后我可以向他们介绍比如营销和销售之类的内容。
And then that rounds out my brand even more because I'm helping the fitness people learn something new while also keeping the people that are interested in marketing sales interested in me because I'm teaching them something new about fitness or I'm introducing them to another one of my interests and not just talking about marketing and sales all the time. And so you see how that works but a lot of people are afraid of incorporating more interest into their brand. The last thing is like what if it doesn't get good engagement? And so it's good that you're answering questions but do your own Q&A think these through and try to answer the questions yourself.
然后，这就使得我的品牌更加完整，因为我既帮助健身爱好者学习新东西，同时也让对市场销售感兴趣的人继续关注我，因为我在教他们一些健身新知识，或者介绍他们了解我的其他兴趣，而不仅仅是一直讲市场销售。所以你看，这样的效果是很好的。但是很多人害怕把更多兴趣融入到他们的品牌里。最后一个问题是，如果没有得到良好的互动呢？所以，回答问题是好的，但你也应该进行自己的问答，认真思考这些问题并尝试自己回答。
If it doesn't get good engagement, it's not because your audience just doesn't like something like fitness, it's because you didn't make it interesting enough to them. You didn't start broad and beginner level and introduce them to the importance of that topic before you start diving into some advanced stuff that nobody cares about. And yes, going broad and beginner will still attract advanced people. Let's say your target audience is someone more advanced, your offer is more advanced, and you have to educate them to get to that point.
如果没有获得好的参与度，这并不是因为你的观众对健身这一类的东西不感兴趣，而是因为你没有使它对他们足够有趣。你没有从广泛和初级水平开始，先向他们介绍这个话题的重要性，然后再深入到一些无人关心的高级内容。而且，是的，即使你从广泛和初级内容开始，仍然会吸引高级的受众。假设你的目标受众更加高级，你的产品也更高级，那么你需要教育他们，才能让他们达到那种水平。
Advanced people still follow beginner level advice. If you talk about the fundamentals, the advanced people know how important those are that like I would consider myself advanced in the fitness scene. And I've all the people that I follow, they're talking about the fundamentals of diet, they're reminding me of what I need to know. Most people don't need to. Most people don't need something new, they need to be reminded of what works. So another question is what if I don't make any sales? Again, we need to zoom out and view this from a big picture.
即使是高级水平的人仍然会遵循初学者级别的建议。如果你谈论基本原理，高级水平的人们知道这些有多重要，就像我自认为在健身圈中属于高级水平。而我关注的那些人，他们都在谈论饮食的基本原理，他们会提醒我需要知道的东西。大多数人不需要新的东西，他们需要被提醒什么是有效的。所以，另一个问题是，如果我没有任何销售呢？再一次，我们需要放大视角，从更大的局面来看待这个问题。
You're not going to be hard promoting in every single post. And so on a five year time scale, right, expand the time horizon on a five year time scale. If 20%, like maximum, if 20% of your posts are nothing to do with the thing that you sell, but 80% are, do you really think that's going to make like a big difference in how many sales you make? Like, will it really impact overall revenue? If one, you're not hard promoting every single day, to you 20% of your content on the parts where you aren't hard promoting, like, answer the question yourself here, you're thinking too small.
你不需要在每一条帖子中都进行强硬的推销。从一个五年的时间尺度来看，扩大时间视野。如果最多有20%的帖子与你销售的东西无关，而另有80%是有关的，你真的认为这会对你的销售额产生很大影响吗？这真的会影响整体收入吗？请自己思考这个问题，当你每天不是在进行强硬推销，而你的内容中有20%是在不强硬推销的情况下，你是否觉得这个影响很大？你想得太狭隘了。
So another question is, what if my interest has nothing to do with the thing that makes me money get creative, use it as a way to help people understand I'm interested in EDM, electronic dance music. And so I notice patterns between that and let's say online business or creator economy. And I like to make the link between how EDM producers or DJs, how they kind of synthesize song or synths or sounds into songs, how creators they synthesize ideas and quotes and other things and just in general into content.
那么另一个问题是，如果我的兴趣和赚钱的事情没有关系怎么办？可以试着创造性地解决这个问题，把它当作一个帮助别人理解的机会。比如说，我对电子舞曲（EDM）感兴趣。我会注意到其中的一些模式，例如在线生意或创作者经济。我喜欢把这些联系起来，比如EDM制作人或DJ是如何把各种声音和音效合成一首歌曲的，而创作者则是把各种想法、名言以及其他内容整合成他们的作品。
And so it just makes it more challenging, which is good and rewarding to try to note the patterns between the things that don't really go together. Or so you think everything is connected. All right, so that was stacking personal interest. So we had stacking evergreen skills, and then that was stacking personal interest. And so now we need to stack experience for nuance and navigation. Nothing happens, then everything happens. When you are on the path of mastery for life, not in one skill, but in one domain, aka your life and what you're interested in, you will experience this lesson of nothing happens, then everything happens multiple times.
这就使得这件事更具挑战性，但正因如此，它也更有意义，因为你会努力去找出那些看似不相关事物之间的模式。你会开始认为一切都是有联系的。好吧，这就是叠加个人兴趣的过程。我们已经讲到了叠加常青技能，现在讲的是叠加个人兴趣。所以接下来我们需要叠加经验，以获得更多的细微差别和导航能力。
什么都没发生，然后突然一切都发生了。当你在人生这条通往精通的道路上前行时，不仅仅是在某一项技能上，而是在你的人生和你感兴趣的领域内，你会多次经历这个教训：什么都没发生，然后一切都发生了。
So from the book, mastery by George Leonard mastery is the mysterious process during which what is at first difficult becomes progressively easier and more pleasurable through practice. So this is the opposite of instant gratification. And it's why it's so difficult to internalize or understand without action is because everyone wants to understand immediately instant gratification goes far beyond just like wanting having like a material desire for something. It's it's everything.
所以，从乔治·伦纳德的书《掌握》中来看，所谓掌握是一种神秘的过程，通过练习，让最初困难的事情变得越来越轻松和愉快。这与即时满足正好相反。每个人都希望立即理解，但没有行动就很难真正内化或理解这种过程，因为即时满足不仅仅是对物质欲望的追求，它涉及到方方面面。
It's the need for like for immediate understanding. It's the need for immediately fixing like an emotional problem that you're going through. It's everything people just want everything right now. And you can't have it. You have an entire life ahead of you calm down. And so with this, I'm not going to give you exact steps that you can take here to baby you along the way and stroke your mental thing. I am however, and have given you the meta skills to start researching for yourself, right? You're going to have to follow the curiosity that you have after going through this like, Oh, what's the fundamentals of marketing sales? Go look it up. And so in terms of experience, your job is to hold what I just told you about nothing happens, then everything happens. And what I'm about to tell you in your mind as you go along this journey, because it will help.
这是对立即理解的需求。这是对立即解决你正在经历的情感问题的需求。人们总是想要马上得到一切。但这是不可能的。你还有一个漫长的人生，冷静一点。因此，我不会给你具体的步骤来手把手地引导你，安抚你的情绪。然而，我已经给了你开始自我研究的元技能，对吧？你需要追随自己的好奇心，例如，“营销销售的基本原理是什么？”去查一查。所以在实践方面，你的任务是记住我刚才告诉你的一切，如“什么都不会发生，然后一切就会发生”，并且在你踏上这个旅程时牢记这些，因为这将对你有所帮助。
So by sticking things out, you will experience short bursts of intense progress, lean into those and enjoy them. So the two skills that will help you implement everything above that we just talked about is rapid learning and rapid execution. And so when those are combined, we can consider them rapid building. I made an entire video on this. It's called learn new skills fast. How I remember everything I learned, one of the less popular videos that sucks. I encourage you to watch it because it's extremely important. But in short, here's what you do. Choose a project to emulate. This should incorporate the skills you are trying to learn. Start building your own version, create an outline for your project and build until you hit a wall. Seek specific knowledge. When you hit a wall, learn the skills necessary for that specific real world situation. This helps you cut through the fluff that can be learned through experience and a bonus, teach along the way. Teaching will identify your knowledge gaps, meaning you can seek more specific knowledge.
坚持下去，你会经历短暂而强烈的进步期，要向这些时刻靠拢并享受它们。我们刚才提到的所有内容，需要两项技能来帮助你实现：快速学习和快速执行。当这两者结合起来时，我们可以称之为“快速构建”。我制作了一个完整的视频，标题是「如何快速学习新技能。如何记住我所学的一切」，虽然它不太受欢迎，但这视频非常重要，我鼓励你去看。简而言之，你需要这样做：
1. 选择一个你想模仿的项目，它应该涵盖你想学习的技能。
2. 开始构建你自己的版本，制定一个项目大纲，并持续构建，直到遇到瓶颈。
3. 当遇到瓶颈时，寻找具体的知识，学习为了解决实际问题所需的技能。这会帮助你避开那些无关紧要的内容，专注于通过经验学习到的东西。
4. 另外一个建议是：在学习的过程中进行教学。教学会暴露你的知识空白，这意味着你可以追求更具体的知识。
So my favorite way of integrating everything we've talked about and starting to practice all of these skills immediately is by starting a one person business, a personal brand. Why? Because it's a business, right? Like a lot of people in that start freelancing or something like that, they're like, Oh, I want to practice SEO. So I'm going to try and land a client relating to SEO. And it's like, you could just start your own website for your own business about what you're building and what you're doing in life, watch the other videos about your goal in life and how you're going to get there. And practice SEO that way on your own blog practice designed by creating your own profile banner in your profile picture practice persuasion by writing content practice distribution by getting eyes on your profile and learning the tactics relating to that and supplementing all of this with the educational resources necessary, like a course, a YouTube video or something along those lines.
所以，我最喜欢将我们讨论过的所有内容整合起来，并立即开始练习这些技能的方法，就是创建一个个人品牌的个人企业。为什么？因为这也是一种商业，对吧？很多人开始自由职业或类似的事情时，会想“哦，我想练习SEO，所以我要找一个与SEO相关的客户。” 其实，你可以为你自己的企业建立一个网站，展示你在生活中构建和进行的事情，看看其他关于你人生目标和实现途径的视频，通过你自己的博客练习SEO，通过创建自己的个人资料横幅和头像来练习设计，通过写内容来练习说服技巧，通过让人们关注你的资料来练习分发，并学习相关策略。此外，可以通过学习资源来补充这些技能，比如课程、YouTube视频或类似的资源。
So you can also write copy for your sales page or your promotions, you can create your own minimum viable offer and start to market that, or you can affiliate for a product and practice your marketing skills on that. And so the skill stack that you develop by building your own personal brand for a year can transition over into almost any online business. And with your marketing knowledge, you'll already know what to do. Just be like, I'm going to create this offer and I'm going to sell it to this guy. And I have so much leverage already with my personal brand, I have X amount of followers, which is more than the average person. So when I DM them, they're going to be much more likely to DM me. And you're just making it so much easier on yourself by building a personal brand. I wish I did this. I really do. That's why I talk about it so much now. And yes, I sell courses and stuff relating to this because I genuinely believe in them. And how this has changed my life, I've straight up switched all of the courses that I offer. Because of this new thing that I learned, and I feel like I have to spread it to you guys. So that was rapid learning and rapid execution for your bursts of building. When you feel the urge to go all in on this stuff, when you have the clarity and education necessary to actually get started.
你可以为你的销售页面或促销活动写文案，创作符合最低可行标准的产品并开始推销，或者可以为某个产品做联盟营销，练习你的营销技巧。通过一年时间打造个人品牌所积累的技能，可以转移到几乎任何线上业务中。凭借你的营销知识，你已经知道该怎么做。比如，你可以说：“我要创建这个产品，并卖给这个人。” 你已经因为个人品牌的影响力而获得了很大的优势，比如你有比一般人更多的粉丝，当你给他们发送私信时，他们回复你的可能性也更大。通过建立个人品牌，你会让自己的营销变得更加轻松。我真的希望我早点这么做，所以我现在才会如此频繁地谈论这个话题。是的，我确实销售与此相关的课程，因为我真心相信这些东西。而且这些知识改变了我的生活，因为我学到了新的东西，我甚至更改了我提供的所有课程。我觉得我有责任把这些经验分享给大家。这是一种快速学习和快速执行的方法，当你感到有动力并具备必要的知识时，你可以全力投入。
The next thing is you have to tend to your perspective throughout the entirety of online business. 1% of 50 years is six months. And six months is just the start of the beginning. If you're on the path of mastery, you're on it for life. I mentioned earlier that shiny object syndrome isn't a bad thing. But the bad shiny object syndrome is the thing that takes you off the path of mastery. So learning a new skill that complements your other ones and allows you to push to new levels in business isn't a bad thing. Right? You're allowed to both learn web design and copywriting and so on and so forth until you have a big picture understanding of the online business domain as a whole. Your skills compound and no one can take them away from you. Self education is or investing in your own education is usually never a waste. It's only a waste if you aren't building something along the way. Because you won't remember anything. You'll have nothing to show for it in terms of both knowledge and just real world tangibility.
接下来，你需要在整个线上业务过程中不断调整自己的视角。50年的1%等于六个月。而六个月只是刚刚开始。如果你走在精通的道路上，就会终身不断进步。我之前提到过，追求新奇并不是坏事。但坏的是，那种让你偏离精通道路的追求。因此，学习一种能补充你现有技能的新技能，并推动你在业务上达到新高度，这不是坏事，对吧？你可以同时学习网页设计和文案写作等各种技能，直到你对整个线上业务领域有一个全面的了解。你的技能会不断累积，没人能把它们从你那里夺走。自学或者投资于自己的教育通常不会浪费。只有在你一路上没有实际做出什么东西的时候，这才是浪费。因为那样的话，你不会记住任何东西，也没有任何实际成果可以展示，无论是知识还是现实中的成果。
So when a shiny object or distraction registers in your awareness and you allow your focus to narrow in on it, you close your mind to the depth of your craft and the distractions are just that there there are temporary bump in the path. Because once you've started down the path of mastery, you can't you can't go away from it. Because the only reason you start on the path of mastery is because you got that missing piece in your mind that finally made it click for you and made you realize that it was possible and that you can see through all of your excuses for not making whatever it is that you want to make work work. And so once you see that, there's no going back. It's always going to pop into your head when you're sitting there doing nothing and you're thinking, man, I know you're not going to say this directly. It sounds kind of weird, but you're going to say, I know my potential. Why am I wasting it right now? Again, the most important pattern here is nothing happens and then everything happens. So you have to zoom out, you have to see your work from the perspective of your life's work that 50 years, right that time horizon six months is 1% of 50 years because mastery is a cyclical cyclical. It happens. It repeats a cyclical process of slow or no progress followed by intense bursts of progress in business.
所以，当一个闪亮的物体或干扰进入你的意识并让你专注于它时，你的注意力就会变得狭隘，忽略了你技艺的深度，这些干扰不过是路上的暂时颠簸。一旦你踏上了精通某项技艺的道路，你就无法偏离。因为你之所以开始走上这条路，是由于你找到了一块缺失的拼图，终于让一切对你来说变得清晰，让你意识到这是可能的，并且你可以看透所有不行动的借口，去实现你想做的一切。所以，一旦你看到了这一点，就再也无法回头。当你坐着什么都不做时，这个念头会时常冒出来，你会想到：“我知道自己的潜力，为什么现在要浪费它？”虽然你不会直接这样说，但大致会有这种想法。最重要的规律是，什么都没有发生，然后一切突然发生。所以你需要从更长远的角度看待自己的工作，即从一生的事业这个角度来看。五十年的时间跨度里，六个月只是其中的1%。因为精通是一种周期性的过程，它会反复出现——缓慢或没有进展之后紧接着是迅猛的进展，就像商业中的模式一样。
This first exponential leap to kind of the next stair step. It usually happens after six months. That's a pattern that I've noticed in many people starting business is that if you can stick it out and stay consistent for six months, around that six months mark, you're going to have that leap and you're going to know, okay, this is possible. And that's usually when most people commit for life. So I'm still full off of course. But then after this, like a few months after this, it's followed by massive resistance, like you're going to feel like you aren't making any progress or as much progress as you should be. This is normal. So you have to zoom out. You have to gain a big picture understanding view the world from better perspective. And notice that months of potential despair are just a part of the journey. Nobody said that they weren't supposed to be there. Nobody said that you're supposed to feel good or bad. Nobody said it's going to be easy or hard. Those are expectations that you hold in your mind. See beyond them.
这种第一次指数式的飞跃，可以说是一个新的台阶，通常在六个月后发生。我注意到，很多人在创业时都有这样的模式：如果你能坚持六个月，保持一致性，在大约六个月左右的时候，你会发现一个飞跃，让你知道，这是可能的。这通常也是大多数人决定终身投入的时候。因此，我仍然觉得非常充实。当然，在这之后的几个月，你会遇到巨大的阻力，比如感觉自己没有取得任何进展，或者进展不如预期。这是正常的。所以你需要放大视角，从宏观上来理解，看到整个世界的更好视图，并意识到可能几个月的沮丧只是旅程的一部分。没有人说它们不应该存在。没有人说你应该感觉好或不好。没有人说这会很容易或很难。这些都是你心中的期望。超越它们。
So the next thing and last thing is gradual awareness of the domain. Because when you learn one skill, a field of awareness opens around it. Right. So let's start to paint a picture here as best we can. But let's say this is the skill you learn. And the domain around it is like a light in a dark room, like a candle in a dark room. And so you're using that skill to navigate and it allows you to become aware of other skills and opportunities that you can learn or take on. And so then when you learn that, then field of awareness opens around that. So now you have two and they're connected. But then you get three and you get four and then you full circle. And now you have awareness of this much larger domain that you can act within and solve problems within by connecting your skills. And so this field of awareness that you create by mastering or not necessarily mastering, but understanding one skill and then the next and then the next and then the next and then the next and your personal interests and your experience in life and all of these different things, you're expanding your field of awareness. And that is where you can solve creative problems. That is where you're going to make money. So commit to the path stack evergreen skills for profitability, which is the medium message and results oriented skills stack personal interests for individuality and then stack experience for nuance and navigation of the domain. Give yourself 20 years, not two weeks, ending it here.
好的，接下来也是最后一个要讲的事情是领域的渐进性认知。因为当你学会一种技能时，围绕它的认知领域会随之打开。对吧？所以让我们尽量描述一个画面。假设这是你学会的技能，而围绕它的领域就像在黑暗房间中的一盏灯，就像黑暗房间中的一根蜡烛。所以你使用这项技能进行导航，它使你意识到你可以学会或掌握的其他技能和机会。当你学会这些后，又会打开一个新的认知领域。这样你就有了两个相连的领域，然后是第三个，第四个，直到形成一个完整的循环。现在，你对这个更大领域有了认知，可以在其中通过连接你的技能来解决问题。
所以，通过掌握或者并不一定是完全掌握，但至少理解一种技能，再到下一种，再到下一种，再到下一种，以及你的个人兴趣和生活经验，你在不断扩展你的认知领域。这样你就能解决创造性的问题，并且这是你赚钱的地方。因此，投入到这个过程中，积累常青技能以获得利润，这是有中等回报的消息，并注重结果导向的技能，积累个人兴趣以体现个性，然后积累经验以增加领域的细微差别和导航能力。给自己20年的时间，而不是两周，结束。
The first business course that I bought was a six figure agency course. That was six years ago. Before that, I didn't really see the value in courses. And I see people talk about this quite a bit. It used to be very common where people just don't trust courses at all. And I was the same way. I didn't trust courses. I didn't trust the people selling them. I knew that all of the information could be found online, whether it be from YouTube videos or less expensive courses like on Udemy, but that never worked. I didn't see any results with it. And it's clear why it's because the information is so scattered. And even on social media platforms, I know this well, right? This is what I do is in order for me to grow, which is main priority, right? I don't want to be stuck at zero subscribers posting into the void, just hoping someone finds my hyper valuable content.
六年前，我买了第一个商业课程，是一个利润六位数的代理机构课程。在那之前，我其实不太看重这些课程的价值。我看到很多人谈论这个话题，以前人们普遍不信任课程，我也是这样的。我不信任这些课程，也不信任卖课程的人。我知道所有信息都可以在网上找到，比如YouTube视频或者价格更低的Udemy课程，但这些都没什么效果。我没有看到任何成果，很显然原因在于信息太分散了。即使在社交媒体平台上，我自己也深有体会。为了让我自己成长，这是主要优先事项，对吧？我不想困在零订阅者的状态下，对着空气发布内容，只希望有人能发现我极有价值的内容。
You have people are playing the game of catching attention delivering some form of value, whether it be just educational actionable advice or entertainment or a mix of both. But it's usually short, sweet, and just focused on high performing topics. And the topics like most of the topics inside of the six figure agency course that I took, if you would have put those online in a separate video without people showing intent by actually purchasing a course, nobody would talk about it. It's just so fucking boring. And nobody wants to actually sit down and listen to those things. And especially when there is not any money or pain on the line to actually implement the strategies that you are purchasing, it just doesn't make sense.
你会看到人们在争相吸引注意力，提供某种形式的价值，无论是教育性、可操作的建议还是娱乐，或者是两者的混合。但这些内容通常是短小精悍的，专注于高点击率的话题。而像我参加的那个六位数字收入机构课程里的大多数话题，如果你把它们放到网上单独制作成视频，没有人会主动去看。那些话题实在是太无聊了，没人愿意坐下来听。尤其是当没有经济利益或迫切需求来驱使你实施购买的策略时，这些内容就更显得毫无意义。
There's a lot of psychology involved in purchasing a course, putting something on the line, actually forcing yourself to sit down with the boring strategies and implement them, right? Rather than just looking for some form of entertainment online and hoping that you can find the perfect balance of entertainment and value so that you can just endlessly consume content while doing nothing about your life. And don't act like you're immune to this. Nobody is immune to this. I'm not immune to this, right? I click on things mindlessly on my phone and end up watching for a minute before I realize like, what the fuck am I doing? Why am I actually watching this? I could be doing something better.
购买课程涉及很多心理因素，需要投入一些成本，迫使自己坐下来认真学习那些无聊的策略并实际执行，对吧？而不是仅仅在网上寻找某种娱乐，期望能找到娱乐与价值的完美平衡，从而可以不断地消费内容却对自己的生活无所作为。不要以为你对此免疫，没有人能免疫。我也不能免疫，对吧？我会无意识地点开手机上的东西，看了一分钟后才意识到自己在干什么，我为什么在看这个？我其实可以做些更有意义的事情。
And so when I was fed up with my multiple business attempts and just trying to learn online and learn the fundamentals and buy books and other things, I was fed up, frankly, I didn't want anything to do with the space anymore. But I wanted to give myself one last try. So I researched the best or the latest and greatest business models to get into something that could take me to six figures and income, which at the time, like it's a good thing to aim for six figures at the start. But you soon realize that that is just the beginning of all of this.
所以，当我对自己多次创业失败感到厌倦，并且试图通过在线学习基础知识、购买书籍和其他资源来提高自己时，我真的心累了，说实话，我已经不想再与这个领域有任何关系了。但我还是想给自己最后一次机会。所以我研究了最好的或最新的商业模式，寻找能让我赚到六位数收入的方法。当时，我认为一开始目标定在六位数是个不错的选择，但很快你会意识到，这只是整个过程的开始。
So I found a dude that had a good reputation. His name's Billy Wilson. If you want to go research him, I haven't looked at him very much in the past. But Billy Wilson, I paid $9.99 or $9.97 for his six figure agency course. And it was a great course. I learned a lot from it. But it was a huge chunk out of my finances. I was like, at my final straw where I had tried so many different business models. This one had to work or else I go back to coding or getting a web design job. The entire story is a kind of like jumble of multiple business failures, and then eventually getting a job and then eventually making one work. But this course was like me getting dead serious about making all of this stuff work.
所以我找到了一个名声很好的人，他的名字叫比利·威尔逊。如果你想去查一下他，我以前没怎么研究过他。但比利·威尔逊的六位数代理课程，我花了9.99或9.97美元买的。这是一个很棒的课程，我从中学到了很多东西。但是，这对我的财政来说是一个很大的负担。当时我已经到最后的地步，尝试了很多不同的商业模式都没有成功。这一次必须成功，否则我就得回去做编程或找个网页设计的工作。整个故事有点像是各种商业失败的混乱，最后找到一份工作，再最终成功做成一件事情。但这门课程让我下定决心，认真对待这些事情，并努力让它们成功。
And so with that with that pressure on the line and me about to drop out of school and deciding whether or not I should actually do the homework and at a part time job at the time, everything just added up to the point where once I saw that first bit of resistance from actually like reaching out to people, cold emailing them, getting on a call, actually trying to make the business work, it all made sense. But there's just so much pressure in my life that it all felt pieces I didn't get results. And I ended up having to get a job because that was, it made the most sense at the time. And so this course, again, was great. It taught me about the applicability of copywriting, sales, marketing, funnels, paid ads, all of these things that I had been learning about like compartmentalized through my YouTube research and on social media, this was all packaged up clean.
所以，当时我面临着很大的压力，快要辍学了，正挣扎着是否应该完成作业，同时还干着一份兼职工作，所有事情加在一起。当我第一次尝试联系别人、给他们发冷邮件、打电话、真正试图让生意运转起来时，一切都显得合理了。但生活中的压力太大了，以至于我没有得到结果，所有计划都化为泡影。我最终不得不找了一份工作，因为在当时那是最明智的选择。这个课程真的很棒，教会了我关于文案写作、销售、营销、销售漏斗和付费广告的实用性。通过YouTube和社交媒体，我学到的东西都是零散的，但这个课程把它们整合在了一起。
Here's how it all works in the form of an agency business model. And so I went on to take this because now it makes sense for almost any business model. It's like, I need this piece, I need this piece, I need this piece, I need this piece. And if you want to understand those pieces, check out the one person business model playlist that I have and the $1 million skill stack, where I go over like which skills you should learn in order to apply to almost every single business model. So there were three things that destroyed my chance at success here. And this is on top of the pressure in my life.
这是按照代理商业模式运作的方式。我决定採取这种方法，因为它适用于几乎所有的商业模式。这就像是：我需要这个部分，我需要这个部分，我需要这个部分，我需要这个部分。如果你想了解这些部分，可以看看我制作的“个人创业模式”播放列表以及“百万美元技能堆叠”，在那里我详细介绍了你应该学会哪些技能，才能应用到几乎每一种商业模式上。然而，有三件事毁了我在这方面成功的机会，而且这些是在我生活压力之上额外的挑战。
The first was that I didn't give a flying fuck about running a Facebook ads agency. I didn't want to actually work on my business. Second thing is that cold emailing local businesses was time consuming, stressful, and none of them had the money to pay me. Now, of course, I could target richer people or people that had more money. But eventually, I found a solution to this after seeing some success with web design and cold email. This is why I always recommend starting a personal brand now. It's the future. If you're not already on the train, I don't know where you've been. I don't know what videos you've been watching.
首先，我根本不在乎经营一个Facebook广告公司。我不想真正投入到我的业务中。第二点是，给当地企业发冷邮件既耗时又压力大，而且他们都没钱付给我。当然，我本可以瞄准更富有的人或者有更多钱的人。但最终，我在看到网页设计和冷邮件取得一些成功后，找到了解决方案。这也是为什么我总是推荐现在就开始建立个人品牌。这是未来的趋势。如果你还没有入局，我不知道你一直在做什么。我不知道你一直在看什么视频。
But personal brand have leads come to you and have an authoritative profile. So when you actually do cold DM people, it is much better than a random email showing up in someone's inbox. Now I'm not saying it's bad all around. It's a very good strategy. I'm just saying for most people, it makes 1000% sense to start delivering value via a personal brand. If you're afraid to write content for free, then you shouldn't even be thinking about working for a client, your first client without much experience. It goes both ways. You have to start. You don't have to fake it till you make it. But you have to start posting and delivering value that you are learning and that you are going to help clients with anyways, in exchange for a lot of money.
但建立个人品牌可以让客户主动找上门，并为你打造一个权威的形象。所以当你真正去私信别人的时候，效果会比随机发送邮件要好得多。我并不是说其他方法不好，这确实是个很好的策略。我只是说，对于大多数人来说，通过个人品牌来传递价值是非常明智的选择。如果你害怕免费写内容，那么你就不应该考虑为客户工作，尤其是当你没有太多经验的时候。这是双向的，你必须开始。你不需要假装直到成功，但你必须开始发布和传递你所学习到的价值，以及你将如何帮助客户，从而获得丰厚的报酬。
It doesn't make sense why people don't start a personal brand. And the third thing was I was never confident in my niche. And that led to an immense amount of friction and shiny object syndrome. So this whole Facebook ads agency that the journey along with it taught me a lot that a lot of things that I would use in my future business models. And it identified a problem that would repeat time and time again, when I started these businesses, or when I had something going well, I would always come back and question what is my niche, right? Choosing a niche is the biggest problem ever in this crater economy. Everyone talks about it. And I mean, I work directly with people in modern mastery and digital economics. It's just a recurring issue time and time again.
人们为什么不开始个人品牌，这实在是难以理解。第三个问题是，我对自己的细分市场从来没有信心。这导致了大量的摩擦和"见异思迁"现象。因此，这整个Facebook广告代理的旅程教会了我许多未来商业模式中会用到的东西。它还让我发现了一个反复出现的问题，每当我创办这些业务，或者事情进展顺利时，我总会回来质疑自己的细分市场是什么。选择一个细分市场是这个创作者经济中最大的难题。每个人都在谈论它。我直接与现代精通和数字经济领域的人合作，这个问题一再出现。
So it's been on my mind time and time again to try and deliver a solution, right? Because that's what you do as a creator is you take problems and you think about them, you contemplate, you research, you write your own stuff, you pull from your direct experience and my experience growing. And long story short, this is what I've found. But before we dive in, there is a new style of cohort that I'm running. It starts on February 7th. I would recommend you check it out links in the description.
所以我一直在反复思考，想要提供一个解决方案，对吧？因为作为一个创作者，就是要从问题出发，深入思考，进行研究，写出自己的东西，结合自己的经历和成长经验。简单来说，这是我发现的内容。不过在深入探讨之前，我要介绍一下我正在进行的一种新型课程。这课程将于2月7日开始，我推荐你看看，链接在描述中。
In short, we're going to be creating your niche of one. And this is all as a personal brand, creating your niche of one writing 20 plus foundational piece of content. I'm going to be writing them with you on the screen. And we are going to outline a growth strategy for your social media. In reality, it's just networking, but how to network properly, build relationships, get new opportunities, whether it be a job opportunity freelance clients, or just meeting great people that'll help you grow. All of that is 150. Right? This isn't an expensive cohort.
简而言之，我们要为你打造一个独一无二的专属领域。这一切都是为了建立你的个人品牌，我们将撰写超过20篇基础内容。我会在屏幕上与你一起写这些内容。我们还会制定一个社交媒体的增长策略。实际操作中，这就是社交网络，但我们会教你如何正确地进行网络互动、建立关系、获取新机会，不论是工作机会、自由职业客户，还是结识能够助你成长的优秀人士。所有这些课程的收费是150元，对吧？这并不是一个昂贵的培训课程。
Like I've ran in the past where it's 999 or even 2000. It's 150. Right? For all of that good stuff. So check it out. Hope you enjoy it. Hope I see you in there. Let's make this whole one person business thing simple. One, build for yourself. Two, write to yourself. Three, sell to yourself. There are millions of people with the same interest problems and desires as you. And you only need to find a fraction of them. The most profitable niche is you. So that Facebook ad agency that we talked about earlier wasn't my first business business attempt and it wasn't my last. So somewhere along this journey of mine, I stumbled or I started logging on to Twitter more.
就像我过去做的那些项目，有时是999美元甚至2000美元。这次只需150美元，对吧？所有这些好东西。所以来看看吧。希望你喜欢，希望能在里面见到你。让我们把这个单人业务变得简单一些。第一，为自己构建。第二，给自己写作。第三，卖给自己。这个世界上有数以百万计和你有相同兴趣、问题和愿望的人，而你只需要找到其中的一小部分。最有利可图的市场就是你自己。我们之前讨论的那个Facebook广告公司并不是我第一次尝试创业，也不是最后一次。在这段旅程中的某个地方，我偶然或开始更多地使用Twitter。
And some guy, Jose Rosado came across my page with like a self improvement tweet, like a harsh truth. And I'm like, Oh, Twitter isn't all memes and bullshit. I can actually find people giving out value on Twitter. And surprisingly, after I followed him and more people showed up on my feed. And I was exposed to this money Twitter, people were giving out incredible advice that I was just like taking left and right. And eventually, it just made sense to start a personal brand on Twitter. And so that's what I started doing. But one thing made me stand out amongst all the others. That is I didn't have a static niche. So before this, we're all over the place here.
有个叫何塞·罗萨多的人看到了我的页面，上面写了一条关于自我提升的推文，非常直白。然后我就想，原来推特不仅仅是段子和废话啊。我能在推特上找到真正有价值的人。让我感到意外的是，在我关注了他之后，更多这样的人开始出现在我的页面上。我接触到了这个所谓的"金钱推特"，这些人给出了很多非常棒的建议，我不停地吸收这些内容。渐渐地，我觉得在推特上建立一个个人品牌是个不错的主意，于是我就开始这么做了。但有一件事让我与众不同，那就是我没有一个固定的领域。在这之前，我们就像乱七八糟的。
But before this, I was doing web design and funnels for serve, service businesses. And then I pivoted that offer as marketing consulting for creators, because that's who I wanted to work with at the time, right? We're the people that I was following, the people that I looked up to, it only made sense that I try and work with the people that inspire me, right? So reposition my offer to marketing consulting, which is pretty much the same thing, where I'm helping them with web design, funnels, copywriting, all of the things that go into that for a service business.
但在此之前，我从事的是为服务型企业做网页设计和销售漏斗。然后我将业务转向为内容创作者提供营销咨询，因为那时候我想和他们一起工作，对吧？这些创作者是我一直在关注、我很崇拜的人，所以我觉得和激励我的人合作是很自然的事情，对吧？因此，我将业务重新定位为营销咨询，实际上也差不多，就是帮助他们进行网页设计、销售漏斗、文案写作，以及服务型企业所需的一切。
But I offered consulting rather than freelancing simply because I am a creator. And I knew they were a creator. And since they're a one person business, I understand that they want to do it on their own, right? That offer would be more profitable than me doing it for them, because I would just be teaching them. But I didn't only talk about my marketing consulting, right? Or marketing or funnels or web design. I talked about whatever I wanted to in a way that was interesting to other people.
但我提供了咨询服务而不是自由职业服务，主要是因为我是一个创造者。而且我知道对方也是一个创造者。而既然他们是一个人的生意，我理解他们想要自己做，对吧？这个提议对他们来说会比我替他们做更有利，因为我只是教他们怎么做。但我不光是谈论我的营销咨询、营销策略、销售漏斗或者网页设计之类的内容，我还以一种让别人有兴趣的方式谈论了任何我想谈的话题。
In other words, I had to introduce them to the importance of the topic I wanted to talk about in order for them to understand. If I wanted to talk about emotional management, I would if I wanted to talk about fitness and nutrition, I would if I wanted to post an aspirational piece of content, I would 80% of my content did not revolve around the thing that I was selling. And it didn't matter. Why would it?
换句话说，我必须先向他们介绍我想谈论的话题的重要性，这样他们才能理解。如果我想谈论情绪管理，我会说；如果我想谈论健身和营养，我会说；如果我想发布励志内容，我也会说。我的内容中有80%与我销售的东西无关，但这无所谓。为什么会在意呢？
If I can be interested in both fitness and business, so can other people, other people can have the exact same interests as me. And even if they don't have those interests, then I write a tweet where we're going to go about that over this in two videos from now where I write content with you in the video self awareness as a whole is like the biggest business hack, right? Because you have to think about how you would actually view content, like do you only follow business people? Do you only follow fitness people? It just doesn't make sense when you actually think about your own actions. If something shows up on my feed about fitness, I feel like anyone can become interested in fitness.
如果我对健身和商业都感兴趣，那么其他人也可以同样感兴趣。其他人可以和我有完全相同的兴趣。即使他们没有这些兴趣，我也会发一条推文，我们将在两个视频后讨论这个问题，在视频中和你一起写内容。整体来看，自我意识是最大的商业秘诀，对吧？因为你必须考虑你自己实际会如何看待内容，比如你只关注商业人士吗？你只关注健身人士吗？当你实际考虑自己的行为时，这种做法是不合理的。如果我的推送中出现关于健身的内容，我觉得任何人都有可能对健身产生兴趣。
If it is the right tweet, right? That's the entire challenge is how do I introduce you to the importance of a topic like fitness? So I could say 10 reasons you need to get into the gym that applies to anyone. And if the reasons are good, then it's shareable. People are going to follow you. And then if you want to talk about business and you go, here's 10 reasons to start a one person business. It's the same thing, right? You have to start broad and beginner level.
如果这条推文是对的，对吧？整个挑战在于我如何向你介绍像健身这样的重要话题。所以，我可以说你需要去健身房的10个理由，这适用于任何人。如果这些理由足够好，那么它是可以分享的，人们会关注你。然后如果你想谈论商业，你可以说，这里有10个理由让你开始一人创业。也是一样的道理，对吧？你必须从广泛和初级的层面开始。
And then that's top of funnel, funnel social media. That's how you grow. And then once you get them into your newsletter or into your lead magnet, or some other kind of funnel that educates them in alignment with the service that you have to offer, that's where the sales come from, right? Because you aren't and shouldn't be promoting in all of your content. It just doesn't make sense to do that. And if you can create a system that bakes in promotions, then you have much more free space in your mind to talk about whatever you want. Right.
然后这就是漏斗顶端，也就是社交媒体漏斗的部分。这就是你如何增长的方式。然后，当你把他们引导到你的电子报或者引导型磁铁，或其他与提供的服务相关的教育漏斗里时，销售就来自那里，对吧？因为你不应该也不可能在所有内容中进行推广，这样做没有意义。如果你能创建一个将推广整合进去的系统，那么你就有更多的自由思考去谈论你想谈论的任何话题了。对吧。
So if I want to sell a product or service, here's exactly what I would do. First, talk about whatever I want in an interesting way that leads to growth to craft a three week long strategy based on the topics in the product or service. This builds authority. And it's what I'm doing right now with solopreneur sprints, right? Pay attention. Did I talk about business in the last letter? Or did I talk about whatever I wanted? The third is start beginner level for the sake of customer awareness and increase to advanced as it gets closer to launch. Right long, medium, and short form content from the top down, the promotions write themselves.
所以，如果我想销售一款产品或服务，我会这样做。首先，以一种有趣的方式谈论我想要的话题，这样可以引导增长，并基于产品或服务的主题制定一个为期三周的策略。这会建立权威感。这也是我现在用独立企业家冲刺计划在做的事，对吧？注意看，上封信我谈论的是商业，还是仅仅我自己想谈论的话题？第三步是从初级水平开始，以提高客户的认知，随着接近发布会逐步提升到高级水平。从上到下撰写长、中、短内容，推广部分会自动完成。
And then the fifth, systemize what worked and incorporate promotions throughout the week to keep sales high, like bi-weekly threads on a topic around you offer. So if I offer web design, and let's say I talk about whatever I want, fitness, business, self improvement, philosophy, anything throughout the week, every single Tuesday and Thursday, I write a web design and business specific thread, right? And at the bottom of that thread, I have a promotion of my offer. I can, that's a system that I can milk endlessly. And if those threads are good, and they tackle a common problem, they give value like you understand persuasion, that's how you make sales.
然后第五点，把有效的方法系统化，并在一周中融入促销活动，以保持销售额高企，比如每两周发布一次与你的产品相关的话题帖。例如，如果我提供网页设计服务，那么假设我平时讨论各种内容，如健身、商业、自我提升、哲学等，但每周二和周四，我会专门写关于网页设计和商业的帖子。在帖子结尾处，我会进行我的服务促销。这是一个可以不断利用的系统。如果这些帖子质量高，解决了常见问题，并且提供有价值的信息，像是理解说服技巧，这样就能促进销售。
Alright, so let's create your niche of one or the niche of you. Here's a graphic, you are the niche. Let's look at this, because this is important. On the left, we have the start of a story and the highs highs and lows associated with it. So people have the desire to change and that is around where your customer is right now. And then when you had the desire to change, you had to learn educate yourself, acquire skills, and actually take action to gain experience that you can teach other people. And that entire journey represents your unique path in life that you that's what content ideas are.
好的，让我们来创建你个人的独特定位，或者说属于你的定位。这里有一张图，你就是那个定位。我们来看看这张图，因为这很重要。左边是一个故事的开始，以及与之相关的起伏。所以人们有改变的欲望，这大致就是你的客户现在所处的状态。而当你有改变的欲望时，你需要学习、教育自己、获取技能，并实际行动去积累经验，这些都是你可以教给其他人的内容。这整个过程代表了你独特的人生道路，而这也是内容创意的来源。
And then upwards, where it says you are here, you see how you're just a bit ahead of your potential customer or a follower. And then you are working towards your ideal future. And now your ideal future is not marketing web design or some hyper specific niche, right? It is very big, broad, I'm sure resembles the good life. And that is unique to every single individual. And how you are going to achieve that good life is unique to you. Are you going to study spirituality? Maybe you like philosophy more? What part of philosophy do you like stoicism? What are the other things? What kind of business model are you going to talk about? Right? Is it going to be a creator business? Is it going to be a freelance agency, e-commerce? What's it going to fucking beat?
然后往上看，你会看到有一个标志写着“你在这里”，你会发现自己比你的潜在客户或追随者稍微领先一些。你正朝着自己理想的未来努力。而这个理想的未来并不是做市场营销、网页设计或者某个特别具体的领域。它是一个非常宏大、广泛的概念，我确信这就像是美好生活的样子。而这个美好生活对每个人来说都是独一无二的。你将如何实现这个美好生活也是独特的。你会研究灵性吗？也许你更喜欢哲学？那你喜欢哲学的哪个部分？斯多葛学派吗？还有其他什么呢？你会选择什么样的商业模式？是创作者经济？自由职业机构，还是电子商务？你到底想干什么？
Next, health, everyone needs health health, wealth relationships? So are you going to talk about health every now and then? Because in your future, your ideal future, you want to have high energy so that you can put effort into your business. So what are you doing health related to do that? And how can you incorporate that in your content to make you stand out from other people? Because you already have the systemized promotions in place to sell your offer and monetize.
接下来，健康，每个人都需要健康。健康、财富和人际关系？那么，你是否会时不时地谈论健康呢？因为在你理想的未来，你希望拥有充沛的精力来投入到你的事业中。那么，你现在在健康方面做了些什么呢？你如何将这些内容融入到你的内容中，使你与众不同呢？因为你已经有了系统化的推广策略来销售你的产品并实现盈利。
So from a spiritual or philosophical lens, your brand is yourself, right? It is a concept. And that brand can be an outcome of a repetitive business ideology that has been conditioned into your head. So if you've only been studying freelancing and haven't dug into like Facebook ads agency, for example, and broaden your perspective to collect that collect aspects of that perspective and bring it into your worldview, then you're going to, it's going to end in a lot of pain and suffering because you're going to think your business model is the best, just like religions do, or even sports teams do. And you need to take a step back, zoom out and create your brand as something unique as something that is you without attaching to any specific ideology. And instead, creating a holistic philosophy for your own brand.
从精神或哲学的角度来看，你的品牌就是你自己，对吧？它是一个概念。这个品牌可能是由你长期接受的商业理念所形成的结果。例如，如果你只研究自由职业，却没有深入了解像Facebook广告代理这种业务，并将这些方面融入你的世界观，那么你可能会陷入很多痛苦和挣扎之中，因为你会认为你的商业模式是最好的，就像宗教或运动队那样固执。你需要退一步，从更广泛的角度看待问题，打造一个独特的品牌，让这个品牌体现你自己，而不要执着于某种特定的理念。而是要为自己的品牌创建一个全面的哲学观。
So let's walk through how to recreate yourself as a brand. First is map your ideal future. How is your story going to end? Will it result in peace, health, and fulfilling work? Or do you have no idea how it's going to end up your story is what separates your personal brand apart? Because every single person's story is niche, individual, and unique. And if you don't have a vision for the future, one, watch the society as a pyramid scheme video, I believe so. But if you don't have a vision for your future, how are you going to educate and execute in a conducive manner towards that vision? How are you going to take directional action in order to gain experience in life and pass that experience down?
那么，让我们一步一步地讲解如何将自己重塑为一个品牌。首先是描绘你的理想未来。你的故事会如何结束？它是以平静、健康和充实的工作为结果吗？还是你完全不知道自己的故事将会怎样结束？
你的故事就是让你的个人品牌与众不同的地方，因为每个人的故事都是独特的、个性化的，并且是独一无二的。如果你没有一个对未来的愿景，可以去看一下关于社会是一个金字塔骗局的视频，我是这么认为的。但如果你没有对未来的愿景，你如何能够以有利于实现该愿景的方式去教育和执行？你如何采取有方向性的行动，以便在生活中积累经验并将这些经验传递下去？
Second is intelligent imitation. When you take stuff from one writer, it's plagiarism. But when you take from many writers, it's called research. That is a well-known quote from Wilson Mizner. But it's the whole steel like an artist thing. So my voice or tone or message is a combination of the voice tone or message that I like from other people, right? I read books and I figure out, I like how this guy said this one thing. I'm going to take that or at least take note of it and then practice it later. Or, hmm, I like how this guy talks about flow. I want to talk about that too. Or like on the flip side too, we've talked about anti vision and vision before and having like a good and bad thing to observe and allow you to choose or make the right decision accordingly. But if I see something that I don't like where it's like, I don't like how this guy's writing, it sounds to like airy fairy. I get that from the power of now.
第二点是智能模仿。当你从一个作家那里拿东西时，这是抄袭。但当你从许多作家那里拿东西时，这就叫做研究。这是威尔逊・米兹纳的一句名言。但这就是所谓的像艺术家一样“窃取”。所以我的声音、语调或信息是我喜欢的其他人声音、语调或信息的组合，对吧？我读书时发现，我喜欢这个人说这句话的方式。我会借鉴或至少记下来，之后再练习。或者，我喜欢这个人谈论“流”的方式。我也想这样谈论这个话题。另一方面，我们之前谈论过反愿景和愿景，善恶对比让你可以观察，并相应地做出正确决策。如果我看到我不喜欢的东西，比如我不喜欢这个人写作的方式，听起来太虚无缥缈了，我是从《当下的力量》这本书中感受到的。
I love that book, but I want to be able to distill those concepts to the people that don't really resonate with the way that he's saying it, right? I need to come at it a different way in order to attract a new audience to that very life changing message. And so the same, it's the same with everything. It's not only my voice, but my brand. What colors do I like? What are like minor button details on my website like the rounded edges? It's everything. That's what creativity is. It's either taking one thing like an idea and then deconstructing it into parts and then reconstructing it like mental Legos, or it's taking those parts from other people and then reconstructing them into your own. So this works for anything, but here's what you're going to do. Write down the books that impacted you the most. Write down the creators, authors, or public figures whose style you love the most, immerse yourself in their work to condition your mind to think in that style. Write down their tone, voice, and what makes them great. Research their products, landing pages, and every detail about how they make an income.
我非常喜欢那本书，但我希望能够把其中的概念传达给那些无法共鸣于作者表达方式的人，对吧？我需要用不同的方法来吸引新的读者关注这个具有深远影响的信息。这其实适用于所有事情。这不仅仅是我的声音，还包括我的品牌。比如，我喜欢什么颜色？网站上的细节，比如按钮的圆角设计？这些都是创意的一部分。创意有两种方式：一种是将一个想法拆解成部分，再像拼乐高一样重新构建；另一种是从别人那里拿到这些部分，然后重组成你自己的。所以，这对任何事情都适用，但你需要这样做：写下对你影响最大的书籍，写下你最喜欢的创作者、作者或公众人物的名字，沉浸在他们的作品中，让你的思维习惯于那种风格。写下他们的语调、声音以及他们的独特之处。研究他们的产品、着陆页以及他们如何赚钱的每一个细节。
In short, create a tribe of mentors and exclusively consume their content. You won't have to copy them directly if you're so immersed in their work that your subconscious bursts original ideas for you from those things, right? You'll notice that you naturally start to talk in that way. So the third thing is book to brand content. The path of the problem solver or value creator is how you escape the world of replaceability. Fall in love with the challenge that problems present from superficial to metaphysical and your ideal future will create itself. This is the infinite game. So every story has an ideal outcome or a goal.
简而言之，建立一个导师圈子，并专心吸收他们的内容。如果你完全沉浸在他们的作品中，你的潜意识会自然地从这些内容中迸发出原创想法，对吧？你会发现自己开始自然地以那种方式说话。所以第三点是将书籍转化为品牌内容。成为一个解决问题或创造价值的人，这是你摆脱可替代性的途径。从表层到形而上学，爱上解决问题带来的挑战，你理想的未来就会自己构建。这是一场无限的游戏，所以每个故事都有一个理想的结果或目标。
And then on the path to that goal, there are a series of highs, lows, emotions, battles, mistakes, and solutions to the problems that you find along the way to be systemized. So here's how you turn your brand or yourself into a niche that houses your content, products, or services. Treat your ideal future as the end goal of the story. Make note of your past. There are select few pivotal moments that can be your starting point of the book. Write down an outline of the book. What are the chapters that must be included to reach the end goal outline key points for each of those chapters? Seriously, do this.
在通向目标的道路上，会经历一系列的高潮、低谷、情绪、斗争、错误以及解决问题的过程，这些都需要被系统化。所以，这里是如何将你的品牌或你自己变成一个包含你内容、产品或服务的利基市场的方法。将你理想的未来视为故事的最终目标。记录你的过去，有几个关键时刻可以作为书的起点。写下书的大纲。为了达到最终目标，必须包含哪些章节？为每个章节概述关键点。认真地去做。
This is book to brand. You take a book, you map the ideal outcome of your future. Right? That's the angle point A is where you are now or one of those pivotal points in your life that made you want to change. And then in between those are chapters and sub chapters and those act as your content ideas. Right? And then you fill them in by writing newsletters, condense those into threads, condense the threads into posts like tweets, Instagram, reels, TikToks, whatever it may be. And then over time, let's say you want to write a book like I am, this is exactly what I'm doing for my content. And this won't be immediate. You're not just going to write out the chapters all at once.
这是一本关于品牌的书。你拿起一本书，描绘你未来的理想结果，对吧？关键是，A点是你现在所处的位置，或者是那些让你想要改变的关键时刻。然后，在这之间会有章节和子章节，它们充当你的内容创意，对吧？然后你通过写新闻通讯填充这些内容，接着把它们浓缩成小段，再缩成类似于推文、Instagram帖子、短视频（例如TikTok）等内容。随着时间的推移，假设你想像我一样写一本书，这正是我为我的内容所做的事情。这不会立竿见影，你不可能一下子就写完所有章节。
You're going to write down two or three. But then you have some form of an outline and then you have something that will allow new ideas and experiences to register in your awareness and you'll be able to connect it to that outline and come back and start filling it in as you experience life, read books, read content from your tribe of mentors that you created, etc, etc. So number four is to write your story. So your story is what makes you unique and relatable. And if you've been paying attention, you can see at the very start of this video, I started with a personal experience around a topic that I wanted to talk about in order to frame the situation, my six figure ads agency course that I bought.
你可以写下两三点内容。这样你就有了一个大纲，这个大纲可以帮助你记录新的想法和经历，并将它们与大纲连接起来。当你经历生活、阅读书籍、从你创建的导师群体中获取内容等时，你可以回来不断完善这个大纲。第四点就是写下你的故事。你的故事让你独特且易于被理解。如果你有在仔细听的话，可以发现这个视频一开始时，我就用一个个人经历围绕我想谈论的话题来展开，比如我买了一个六位数广告代理课程。
I'm sure that was quite relatable with a lot of you, because the story and the relatable aspects of a story give people hope and makes them aware of the possibility that it is possible to overcome the low point of life that they're in or to take advantage and double down on the high point. So we we just talked about this, but for the sake of repetition, because it's important, write the sections of each chapter as an article or newsletter, repurpose that writing into a podcast or YouTube video, condense the main points into a thread, carousel or LinkedIn post, rewrite those main points as engaging tweets, turn those tweets into real scripts and posts for other platforms. This process gives you a multi-dimensional understanding of the topic that you are writing about, right? Because a tweet is a big idea. It's not super actionable. It can be, but an article, you're fleshing out so much more, you're connecting different ideas. And as you do this, this will change your life over six months, right? I have so many fucking reasons to tell you guys to start a personal brand. And that's all my videos are is like, Hey, here's all the reasons. Start one already. Because I genuinely, I genuinely don't think that a creator is a business model. It's a life philosophy, right? Just apply to the internet.
我相信你们中的许多人都会感觉很有共鸣，因为故事和与故事中可共鸣的部分给人希望，并让人们意识到他们有可能度过人生的低谷，或者在高峰时期加倍努力。因此，我们刚刚谈到了这一点，但为了强调其重要性，再次重复一下：将每章的部分写成文章或新闻通讯，然后将这些内容重用为播客或YouTube视频，将主要要点浓缩成一个线索、旋转木马或LinkedIn帖子，将这些主要要点改写成有吸引力的推文，再将这些推文转化为其他平台的实际脚本和帖子。
这个过程让你对所写主题有了多方面的理解，对吧？因为一条推文是一个大的想法，它并不是非常可操作的。虽然有时也可以，但写一篇文章时，你要充实得多，会连接不同的想法。当你这样做的时候，它将在六个月内改变你的生活。我有太多的理由告诉大家去建立个人品牌，这也是我所有视频的内容：嘿，这些都是理由，赶快开始吧。因为我真心认为，创作者不仅仅是一种商业模式，它是一种生活哲学，只是应用在互联网上而已。
And another thing is that if you remember the best ways to learn from my video, learn new skills fast, teaching is one of them, right? Everyone's afraid to teach when teaching is how you learn. You don't have to lie. You just be honest. Like, Hey, I learned this today. How interesting is this? Or if you do something like, why should you start a one person business? Just give off your honest experience in a bullet point list. It's like no one's stopping you, but yourself from writing and producing some form of value in the world. So number five is when in doubt, zoom out two steps to happiness. Zoom in on what's important. Zoom out from everything else. The solution to struggle is perspective.
还有一点是，如果你还记得我视频中讲的学习方法，快速掌握新技能，其中一个方法就是教别人，对吧？大家总是害怕教别人的时候出错，但其实教学是最好的学习方式。你不需要撒谎，只要诚实就好。比如，你可以说：“今天我学到了这个，多有趣啊！”或者，如果你在做某件事，比如“为什么要开始一个人的生意？”你只需要诚实地列出你的经验要点。其实是你自己在阻止自己写作和创造有价值的内容。第五点是，当你感到困惑时，就退后一步。两步走向幸福的方法是：放大重要的事，缩小其他一切。克服困难的解决方法是调整视角。
This journey is difficult. You will struggle to articulate your niche, because nobody wants to put themselves in a box. And so for now, I'm just putting it on your radar that you can completely you can completely forget the traditional niche down advice of choosing like the most profitable market with someone that you don't want to work with in any capacity, using a skill that you don't want to use in any capacity, you can create your own niche. And if this is a problem, like if you can't fully understand this yet, that's a good thing. So what I would recommend you do, because the reason it's not making sense to you and you lack understanding is because you let's say there's a dot here, and there's a dot here, and you're missing the dot here that allows those to connect and give you that aha moment in your mind, right? So you lack experience. So what you need to do is start anyway, immerse yourself in information that has the potential to solve that problem. Read books by courses, by listen the podcast, just immerse yourself in the information, drown yourself in the information to the point where when you fuck off and do nothing, or you zoom out or you go on a walk, then ideas won't stop coming to your brain and things will start to make sense because your subconscious mind is working to solve that problem.
这段旅程很艰难。你会发现很难清晰地界定自己的细分市场，因为没有人愿意把自己局限在一个框框里。所以，目前我只想让你意识到，你可以完全抛开传统的细分市场建议，不必去选择一个虽然利润高但你不愿与之合作的市场，也不必使用一种你不愿意发挥的技能，你可以创造自己的细分市场。如果你现在还不能完全理解这点，那反而是好事。之所以你现在觉得不明白，原因在于你还缺乏经验。可以这样想，假设这里有一个点，这里有一个点，但中间缺少一个点来连接它们，形成你头脑中的“啊哈”时刻。因此，你需要开始行动，沉浸在那些可能解决问题的信息中。读书、参加课程、听播客，让自己充分浸泡在信息中，直到当你放松时或散步时，创意自然不停地涌现，事物开始变得明朗，因为你的潜意识正在努力解决这个问题。
People want to follow humans. They don't want to follow a search engine with a face on it. And with the rise of chat GPT and future iterations of language AI, authenticity is more important than ever. Now I have kind of a lot of views or predictions for chat GPT. I don't think we've reached a point where we can draw conclusions about who or what specifically it's going to replace, but replacements are on the horizon. And I talk about writing a good amount. And so I clearly get questions like, hey, what are writers going to do? Are writers out going to be replaced by AI? And in short, my beliefs fall along the lines of if you think you're going to get replaced by AI, you're going to get replaced by AI. So you need to upskill yourself or become more authentic. You see, everyone is desperate for human connection. And frankly, social media is not delivering on that, right? I teach social media, in a sense, I was a brand advisor in my past, was a marketing consultant at one point, they're all kind of the same thing. It's just dependent on who I'm targeting and how I position the actual offer.
人们想要追随的是人类，不是长着一张人脸的搜索引擎。随着ChatGPT和未来语言人工智能的发展，真实性变得比以往任何时候都重要。我对ChatGPT有很多看法或预测。我认为我们还没有达到可以断定它具体会取代谁或什么的地步，但取代的可能性已经在不远处了。我经常谈论写作，因此我收到的问题很明显，比如：“作家会被AI取代吗？” 简而言之，我的信念是，如果你觉得自己会被AI取代，那你就会被AI取代。因此，你需要提升自己的技能或变得更真实。每个人都渴望人类的联系，坦白说，社交媒体并没有满足这种需求。我教授社交媒体课程，曾任品牌顾问，也做过营销顾问，实际上这些工作本质上相似，只是取决于我的目标受众和实际提供服务的方式不同。
So I've consulted with a bunch of different creators and influencers and coaches and all these other people that use social media as their primary method for generating traffic. It seems kind of weird because like, that's kind of what I do is I use social media as a modality for attracting traffic, because it's so fucking big, right? There isn't really any other choice. I love working with creators. And so that's what I do. But you have to understand that most people aren't being authentic. You go to someone's profile, and it's either all promotions, or it's all just like actionable advice, which is good. And people tell you to post, but it's the same shit you could find online. And by online, I mean, like, you can type into Google and get the same answer, right? That's not going to separate you from the crowd or make you any more authoritative than the next person with their writing or just content on social media.
所以，我咨询了很多不同的创作者、网红和教练，以及那些主要依靠社交媒体来引流的人们。这听起来有点奇怪，因为这正是我所做的事情——我利用社交媒体来吸引流量，因为它实在是太大了，没得选择。我喜欢和创作者一起工作，所以我做了这些事情。但你必须明白，多数人在社交媒体上并不是真诚的。你去看某人的个人资料，要么全是推广，要么全是一些实用建议，虽然这些建议不错，但大家让你发布的内容，都是你可以在网上找到的。这里所谓的“网上”是指你能在谷歌上搜索到同样的答案。这样的内容不会让你在人群中脱颖而出，也不会让你显得比其他人在社交媒体上的写作或内容更有权威。
So authenticity from my predictions will be the differentiating factor between those that get replaced and those that make the most money possible. Money isn't the only reason to do this, of course, but that's a driving factor for a lot of people. And that's what gets people interested in this. And then once they develop that philosophical sense of mastery behind the writing itself, then it becomes much more meaningful. It's like, when you get into the gym, because you want to just get jacked in big muscles, but if you do not back that with a solid why an intrinsic reason to continue doing that, then it's just a superficial shallow pursuit. And you're going to wake up one day with the body of a 60 year old, but with the mind of a 15 year old.
所以，我预测的真实性将成为区分那些会被取代和那些能赚最多钱的人的关键因素。当然，挣钱并不是做这件事的唯一理由，但对很多人来说这是一个重要的驱动力。这也是人们对此感兴趣的原因之一。而一旦他们在写作的过程中培养出一种哲学上的掌握感，那这件事就会变得更加有意义。就像你去健身房是为了练出大块肌肉，但如果没有一个坚实的内在理由来支撑继续下去，这只是肤浅的追求。有一天你醒来时，可能拥有60岁的身体，但心智却依然停留在15岁。
And so this is a reason authenticity is one, but just diversification of interest in general is why I talk about business, content, writing, philosophy, spirituality, some different mixture of things here and there. And I like to think of it as like diversifying your stock portfolio, right? Because then if one goes to shit, you're not absolutely fucked. And so it's the same thing with interest in building your personal brand. If like one doesn't get much engagement, you weren't stuck to that. And just in this cycle, like if your main money making interest doesn't get a lot of engagement, or you're just not good about writing about it, then your brand is kind of stuck in this terrible place. And it's going to screw with your head and make you want to quit, make you want to call everything a scam, and just pack it up and go sell a product for someone else because you hate selling, you hate people selling products and you don't realize that the way to get out is to sell a product.
所以这就是为什么我强调真实性是一方面，但兴趣的多样化同样重要。这也是为什么我会谈论商业、内容、写作、哲学、灵性以及其他各种不同的内容。我喜欢把这比作多样化你的股票投资组合，因为如果其中一个遇到麻烦，你也不会彻底完蛋。同样的道理也适用于建立你的个人品牌。如果某个方面没有获得很多关注，你也不会被困住。如果你主要赚钱的兴趣点没有得到很高的参与度，或者你不擅长写相关内容，那么你的品牌可能会陷入困境。这会搞乱你的心态，让你想要放弃，认为一切都是骗局，然后干脆帮别人卖产品，因为你讨厌推销，也讨厌别人推销产品，而你没有意识到走出困境的方法就是自己推销一个产品。
So I'm rambling a bit, I'll start to keep it focused from here. But I've worked directly and indirectly with over 5000 creators, some one on one, some not one on one with courses, etc. I've just worked with a lot of people. And this seems to be the most pressing problem for them. Aside from the last problem we talked about, which is creating your niche of one or choosing a niche, that's a huge problem. The other huge problem is being able to incorporate your interests in a way that is interesting, but still maintains all of your brand pillars, right? You need to make an income from it or else you can't do it full time. You have to stand out or else chat GPT is going to replace you maybe. And this makes people quit before things start getting good.
好的，我有点跑题了，现在开始集中注意力。我曾直接或间接地与5000多位创作者合作过，有些是单独一对一合作，有些则是通过课程不是一对一合作。总之，我和很多人合作过。对他们来说，这似乎是最紧迫的问题。除了我们之前讨论过的问题——创建一个独特的细分市场或者选择一个细分市场，这是一个巨大的问题。另一个巨大问题是如何在融入自己兴趣爱好的同时，仍然保持品牌的所有核心要素，对吧？你必须从中赚钱，否则你就不能全职做这件事。你必须脱颖而出，否则可能会被ChatGPT取代。这导致很多人在事情刚开始变好之前就放弃了。
And so for some authority and just some backstory, because it's weird, as I said, a creator telling creators what to do, I started as a freelance web designer pivoted into funnels, understood marketing a lot more, started to position marketing consulting, switching out of done for you work for service businesses. And then when I got online and more immersed in the creator economy and saw that it was the future and that it is the new economy, that's for another video. But then I repositioned that same offer for creators, right? And that's where it kind of gets weird because I'm a creator at that point, I'm a personal brand. And so I started as a creator three years ago.
所以，为了提供一些权威性和背景故事。我知道这有点奇怪，一个创作者告诉其他创作者该怎么做。最开始我是一名自由网页设计师，后来转向销售漏斗，逐渐对市场营销有了更多了解，并开始做市场营销咨询，逐渐不再为服务型企业提供具体执行的工作。当我开始深入接触线上世界并融入创作者经济时，我意识到这是未来的新经济（这部分的详细内容以后再谈）。于是我将相同的服务重新定位为面向创作者的服务。这里有点奇怪，因为到那时，我自己已经成了一个创作者，一个个人品牌。可以说，我是从三年前开始成为一名创作者的。
And I did things kind of like, I love testing things, right? I love going against the grain. So I launched a product immediately because I had experience and I had clarity on what to do. I made a good amount of money with a low following by freelancing and not relying on my following for my clients at that point, and leveraging other people's audiences via affiliate or just networking with them, which we'll talk about in the next video for actually selling my product, right? Because it doesn't make sense to try to sell like a $50 product directly in the DMS. That's just not sustainable. You're not going to make a lot of money doing that.
我做了一些事情，比如说，我喜欢测试各种东西，对吧？我喜欢挑战常规。所以我立刻推出了一款产品，因为我有经验，而且清楚要做什么。尽管我的粉丝数量不多，我通过自由职业赚了不少钱，也不依赖我的粉丝群去找客户。相反，我通过做联盟营销或与别人建立联系来利用他们的受众，实际销售我的产品。这方面的内容我们会在下个视频中讨论。因为直接在私信里卖50美元的产品是没有意义的，这样做不可能赚很多钱，也不持久。
But with a freelance service where you're charging one, two, $3,000, then yeah, you get two or three clients a month and you're good to go. The other thing that I did was I wrote about whatever I wanted to, right? I wasn't in that scarcity mindset of, Oh, I need to make money from my audience immediately. So I'm like, I'm going to talk about self improvement. I'm going to talk about my fitness journey sometimes. I'm going to talk about emotional management. Oh, I'm reading this book. That sounds cool. I like this idea. I'm sure my audience would like it as well. I'm going to share it with them.
但是如果你从事自由职业服务，并且每次收费一到两千、三千美元，那么你每个月找到两三个客户就可以了。另外，我还写了自己感兴趣的内容，不会陷入那种“我必须立刻从观众那里赚钱”的匮乏思维中。所以我会写关于自我提升的内容，有时也会分享我的健身旅程，或者谈谈情绪管理。我正在读这本书，我觉得很酷。我喜欢这个想法，我相信我的观众也会喜欢，所以我会和他们分享。
And then when it came to actually promoting my services, I would include web design here and there, like actionable tips, but I'd approach it from a broad lens where it's like why you should learn web design, right? Because not only does that attract beginners, you have to understand that if I'm selling web design to someone, that means that they're a beginner, whether I'm doing it for them or not, whether I'm charging high prices or not, they don't know much about web design. So not only I'm attracting two types of people there, I'm attracting people that just want to learn web design.
然后，当真正需要推广我的服务时，我会在这里那里提到一些网页设计的内容，比如一些实用的小建议。但我会从一个更广泛的角度来处理，比如为什么你应该学习网页设计呢？因为这样不仅能吸引初学者，你需要明白的是，如果我要向某人出售网页设计服务，那说明他们是初学者，不管我是否替他们完成工作，也不管我收费高低，他们对网页设计都不了解。所以这样不仅能吸引两类人：一类是需要我提供网页设计服务的人，另一类是想要学习网页设计的人。
And I'm attracting people that potentially need web design done for them. So not only can I sell a product that teaches people how to do web design, but I can also sell a service that allows me to do web design for them. And when I build this audience from this multi directional approach, then I have so much more room for leverage, where if I ever want to pivot out of client work, which I did, then I have a base audience there that allows me to still use that same skill set and help them with it.
我在吸引一些可能需要网页设计的人。因此，我不仅可以销售一个教人们如何做网页设计的产品，还可以提供网页设计服务，亲自为他们设计。当我通过这种多方向的方法建立了受众后，我就有了更多的杠杆空间。如果我想退出客户工作，就像我已经做的那样，我还有一个基础受众，可以继续用同样的技能来帮助他们。
And so let me make this very simple for those that don't know how to incorporate their interests into their content. Write about whatever you want in a way that's interesting to practice your writing and persuasion. And when you plan to promote create a promotion schedule, you weren't just promoting randomly, I hope, where it's like, yeah, I'm going to promote under this post, I'm going to promote under this post. And then when I don't promote, I'm going to get mad about why I'm not making sales.
让我把这件事简单说一下，给那些不知道如何将自己的兴趣融入内容创作的人。写你想写的任何东西，但要以有趣的方式来练习你的写作和说服技巧。而当你计划做推广时，制定一个推广计划。我希望你不是随机推广，比如今天在这个帖子下推广，明天在那个帖子下推广。否则，当你没有进行推广而没有什么销售时，你可能会感到沮丧。
And it's because I lack structure of my promotions, pull out your calendar and just create a system start writing down, I'm going to promote on this day, this day, this day, and make it so it's balanced, right? So you aren't promoting all the time. And then when it's time to promote, just incorporate more content related to what you're promoting around the promotions. And then with time, you review that promotion strategy or schedule. Every single month, see what went right, see what went wrong, self reflect, and improve your system over time until you have something that is maintainable experience will teach you much more than I can with this.
因为我在推广上缺乏系统性，你可以拿出日历，建立一个系统，开始记录你要在哪些天进行推广，确保推广的时间是平衡的，这样你不会一直在推广。当需要推广时，可以在内容中加入更多与推广相关的内容。然后，定期回顾你的推广策略或日程表。每个月都看看哪些地方做得好，哪些地方做得不好，进行自我反思，并随着时间的推移改进你的系统，直到你有一个可持续的、有效的经验。实际操作会教给你比我所能讲的更多。
So before we dive in, I know that these mid role promotions can get annoying, but solopreneur sprints starts on February 7th, we will build the base of your one person business by creating your niche of one writing 20 plus foundational pieces of content. I write it with you on the screen and learning how to network the meet friends grow and just have a strategy for actually sustaining brand growth. And this is the last promotion. So you don't have to worry about another one in the next video. But if you're interested, links in the description, check it out.
在我们深入讨论之前，我知道中途插播的广告可能让人烦躁，但我要告诉大家，Solopreneur Sprints将在2月7日开始。在这个课程中，我们将为你的一人企业打好基础，包括创建你自己的独特市场、撰写至少20篇基础内容。我会和你一起在屏幕上写作，还会学习如何社交、结交朋友、发展并制定实际可行的品牌增长策略。而且这是最后一次广告，所以你不必担心下一个视频还会出现。如果你感兴趣，链接在描述中，快去看看吧！
So if you have no idea what to write about, you need to check out the last video, which is called the most profitable niche is you in that video, we mapped out your story, right? We created a book for you that you fill in with chapters and then you write those chapters with newsletters, content, break it down into short form posts, reels, tweets, Instagram posts, etc. Because you have to understand like a lot of people don't know what to write about or if they should write about specific interests, paint it like this, you need a goal, you need a goal for your ideal future. What are you working towards? Right? Think about that. Now, what interests help you get there? And if you have interests that you want to talk about, filter it through that, right? If I want to talk about spirituality, but I'm, I have a product that I base my brand around around, let's say marketing, then how are those two connected, right? Marketing connects to psychology, psychology is like a philosophical psychology in a sense. And if if my end goal is to just live autonomously and be sovereign, spirituality is going to play a huge role in that. So it makes sense to incorporate it in your content. So the first step is to just choose two to three interests that you want to write about.
所以，如果你不知道写些什么内容，你需要去看看我们上一个视频，题为 "最赚钱的小众市场就是你"。在那段视频里，我们梳理了你的故事，对吧？我们为你创建了一本书，你需要将各个章节填进去，然后用新闻稿、内容、短文、视频、推文、Instagram帖子等形式来撰写这些章节。
因为你必须明白，很多人不知道该写些什么，或者是否应该写关于特定兴趣的内容。这样想，你需要一个目标，你需要一个理想未来的目标。你在朝什么方向努力，对吧？要好好思考这个问题。现在，哪些兴趣可以帮助你实现这个目标呢？如果你有你想谈论的兴趣，就通过这个目标来筛选它，对吧？
比如，如果我想谈论灵性，但我有一个围绕营销打造的品牌产品，那么这两者是如何联系的，对吧？营销与心理学相连，而心理学在某种意义上也具有哲学性质。如果我的最终目标是过上自主独立的生活，那么灵性就会在其中发挥巨大作用。所以在内容中融入灵性是有意义的。
所以第一步就是选择两到三个你想写的兴趣点。
The second thing we're going to do now is to broaden and break down because most people start when I say write down your interests, most people start by writing down like hyper specific interests, like biomechanical movement for holistic health people. And then they get stressed out when so many, when there aren't many people interested in that even further, they get stressed out even more, which impacts their ability to write good content, because they think if they don't talk about that main specific interest that nobody is going to buy from them. That's not how it works. My friend zoom out. So let's say that my interests are web design, spirituality, and weightlifting. From those, I want to broaden them into the overarching market that they fit in web design would equal online business or business in general, weightlifting would equal bodybuilding or health in general, spirituality would equal self actualization or improvement. And all of those could really be umbrella under self improvement or self actualization, even web design skill acquisition is it plays a major role in self actualization.
接下来我们要做的第二件事是拓展和细化我们的兴趣，因为大多数人在我说“写下你的兴趣”时，都会写出非常具体的兴趣，比如“为整体健康群体设计的生物机械运动”。然后，当发现没有多少人对这些具体兴趣感兴趣时，人们就会感到压力，这进一步影响了他们写出好内容的能力，因为他们认为如果不谈论这个特定兴趣，没人会购买他们的产品。事情不是这样的，朋友们，放宽视野。
假设我的兴趣是网页设计、灵性和举重。我们要将这些兴趣拓宽到它们所属的更大市场中去。网页设计可以归为在线业务或一般的商业，举重可以归为健美或一般的健康，灵性可以归为自我实现或提升。实际上，这些都可以归为自我提升或自我实现，即使网页设计中的技能获取也在自我实现中起着重要作用。
So now that we have three broad markets, we want to deconstruct and break them down into sub markets or sub topics that we can write about over a long term time span with our content. This isn't like one week of content. And your brand just takes off and explodes. This is like six months of content. So you can introduce people to everything that you talk about and everything that you know, this is a long term game. This isn't like a quick direct response Facebook ad that is trying to get you bot get you to buy immediately Facebook ads and personal branding are a lot different. So the beauty in this method that we're going over right now is that if I want to sell something related to like biomechanical movement therapy, then I can just start talking about health as a whole. And then if you understand the customer levels of awareness, I would go research them. But in short, it's like stage one is not aware. Stage two is problem aware. Stage three is aware of the problem. Stage four is aware that there is a solution. Stage five is that they're aware of your product, right?
现在我们已经确定了三个大市场，我们需要将它们分解成子市场或子话题，这样我们可以在长期内写相关内容。这不是一周的内容，而是六个月的内容，你的品牌才能逐步起步和爆发，使人们了解你所讨论的一切和你所知道的一切。这是一场长期的游戏，不像那些试图立即让你购买的快速直接回应的Facebook广告。Facebook广告和个人品牌建设是完全不同的。
我们现在讨论的方法的美妙之处就在于，如果我想卖与生物力学运动疗法相关的东西，我可以先谈论健康整体，然后了解客户的意识水平。我建议你去研究一下，但简而言之，客户意识分为五个阶段：第一阶段是未意识到；第二阶段是意识到问题；第三阶段是承认问题存在；第四阶段是知道有解决方案；第五阶段是意识到你的产品。
All of your audience is going to fall within five of these levels of awareness. And your job is to hit all of these with your content, right? Your promotions only hit that one of the people that are aware and ready to pull the trigger on your product. Well, they can kind of hit product. I mean, solution aware as well. But the other three, where the majority of your audience lies, you have to educate and introduce them to the problems associated with health, and then slowly guide them into how your specific niche interests that you plan to have a product or service around can help them. You are not supposed to just attract people that only know about your interests, right? This is, as I said, this is personal branding, not advertising.
你的受众会在五种认知水平之内。而你的任务就是用你的内容来覆盖所有这些水平，对吧？你的促销活动只触及到那些已经了解并准备购买你产品的人。嗯，它们也可能触及到对解决方案有认知的人。但是其他三个水平上，占据了大部分受众的那些人，你需要通过教育和介绍，让他们了解与健康相关的问题，然后逐步引导他们理解你计划提供的特定产品或服务如何帮助他们。你的目标不仅仅是吸引只对你的兴趣有了解的人，对吧？正如我所说的，这是个人品牌建设，不是广告。
So with those three broad interests that you have, we're going to, you're going to take out a notebook, but I've already broken them down. Right. So we're going to look at this graphic. I call this the topic tree of called it many things in the past, the content pyramid. I like topic tree. So at the top is you, right? This is your niche of one from the last video. Then you break down you into three different interests. So let's say health improvement and business. And then under that, you break those down into topics. Let's just say topics and then beyond that are sub topics, right?
所以，结合你提到的这三个广泛的兴趣，我们会，你会拿出一本笔记本，但我已经把它们细化了。对，我们先来看这个图表。我把它称为“主题树”，以前叫过很多名字，比如“内容金字塔”，但我比较喜欢“主题树”这个名字。最上面的是你自己，对吧？这是我们上一段视频里提到的“独特领域”。然后你把自己分成三个不同的兴趣领域，比如说健康、提升和商业。再接下来，把这些领域细分成具体的主题。比方说，主题下可以再细分成子主题，对吧？
So health breaks down into nutrition, bodybuilding, lifestyle. And then under that there's best exercises, recipe ideas, training programs, intermittent fasting, daily routine, sleep tips, these are all just made up, right? So your job is to cover all of these things that you write down over the six to 12 months that you are writing content. I prefer to do it from the top down.
健康可以分解为营养、健身和生活方式。在这些大类下面，还有最佳锻炼方法、食谱建议、训练计划、间歇性禁食、日常作息、睡眠小贴士等等。以上这些都是随便举的例子。你的任务是，在接下来的六到十二个月内，写作过程中要覆盖到所有这些方面。我更喜欢从总体到细节的方式来进行写作。
So like a newsletter, long newsletter that can turn into a YouTube video like this. And then those can be broken down into medium form content, like an Instagram caption, long LinkedIn post, Twitter thread. And then those can be broken down even further or the original newsletter can be used as idea generation for tweets, Instagram posts, Instagram reels, TikToks, YouTube shorts, YouTube community posts, etc, etc.
所以，可以把长篇的新闻通讯转换成像这样的YouTube视频。然后，这些视频可以被拆分成中等长度的内容，比如Instagram的文字说明、长篇LinkedIn帖子、Twitter帖子。接着，这些内容可以进一步拆分，或是直接用原始的新闻通讯来生成想法，用于推文、Instagram帖子、Instagram短视频、TikTok视频、YouTube短视频、YouTube社区帖子等等。
So I talk about this like breaking them down in writing format into our writer, something you can check out as well. But this is how your brand perception is formed, right? If someone only sees one tweet from you, that's all they know about you, right? But if they see multiple and the the expertise that you have in certain areas, then over the six to 12 months, you're going to allow people to understand who you are, what you do, and why you do it.
所以，我会把这些内容写下来，整理成文字形式，提供给我们的写手，这样你也可以查看。这就是你品牌认知的形成方式，对吧？如果有人只看到你发的一条推文，那就是他们对你的全部了解，对吧？但是如果他们看到你发布的多条推文，并且了解你在某些领域的专业知识，那么在六到十二个月的时间里，你就能让人们理解你是谁、你做什么以及你为什么这样做。
So the next thing during this is to remember the three pillars of social leverage. So the three pillars are growth, authenticity, and authority. And when you strike a balance of all of these, which we've talked about in previous one person business series videos, I have a playlist for that. But you just want to approach from the angle of, okay, I need to be building all of these pillars up, right? I need to be growing, I need to be making sales, and I need to be authentic.
因此，接下来要记住社交杠杆的三个支柱。这三个支柱分别是增长、真实性和权威。当你在这三者之间取得平衡时——我们在之前的个人创业系列视频中已经讨论过这些内容，我有一个播放列表，你可以去看——你需要从这样的角度出发：我应该同时努力提升这些支柱，对吗？我需要不断成长，我需要取得销售额，我还需要保持真实。
So I can stand out from the crowd. So with these top of mind, if you aren't growing pivot, if you aren't making sales, pivot, if you aren't gaining loyal fans, pivot, iterate as you get more real world feedback. And you don't have enough data or feedback after two weeks of doing this shit, you have to post even if it sucks, because even bad posts, their data points, good posts, their data points, you take both, and you dance between the two until all of your content reaches new levels or stages or baselines of development.
为了从人群中脱颖而出，牢记这些要点：如果你没有在成长，就转变策略；如果你没有销售额，就转变策略；如果你没有忠实粉丝，就转变策略。根据你获得的现实世界反馈不断迭代。如果在两周内还没有足够的数据或反馈，即使内容很糟糕，你也要发布，因为即使是不好的内容也是数据点，好的内容也是数据点。你要综合利用这些数据，在两者之间找到平衡，直到你的所有内容都达到新的水平、阶段或者是发展的新基准。
If you want to go like an evolutionary psychology lens approach to business. So now let's go. I'm gonna, I want to write some content with you. I've already written them, of course, but we're gonna go over them and break them down. And we're going to do this in writing format. So it would fit in a tweet. And I posted these previously, they did well.
如果你想用进化心理学的视角来研究商业，那我们就开始吧。我已经写了一些内容，现在我们一起看看，把它们拆解一下。我们会用适合发推文的形式来写这些内容。我之前发过这些推文，效果不错。
But why tweets? Why? Because they're the perfect length for fitting a 280 character persuasive, heavy hitting message, and keeping concise into the point it really helps with your writing to try and articulate your ideas within 280 characters. And that's the perfect shape for an Instagram post that copy pays over to LinkedIn. They're perfect for short real scripts. These are what I use.
但是为什么选择推特？为什么？因为推文的长度刚好可以容纳280个字符，能够传达一个有说服力且震撼的信息，同时保持简洁明了，帮助你在280个字符内清晰地表达你的想法。而且它们的格式也非常适合发Instagram帖子，并且可以直接复制到LinkedIn。它们非常适合简短的脚本。这些就是我所用的。
And then the good ones can be turned into newsletter topics. And then you just start to create this endless content flywheel of having a post do well, turning into a newsletter, breaking that down, having new ideas do better, turning that into a post breaking it down, etc, etc. So we're going to be using marketing as the topic here.
然后，把好的内容转换成新闻稿的主题。接着，你就开始创建一个源源不断的内容循环：一篇文章表现很好，把它变成新闻稿，再把它拆解出来，产生新的想法，再把这些想法变成文章，再次拆解，等等。我们这里要用营销作为主题。
So the first file of posts that I want you to write is actionable principles. And that's simple. It's just a list of principles or actionable steps that a beginner can take to start to understand or use marketing as our topic of choice. And this helps you build authority in one interest. And for all of these things that we go over, please keep in mind that you cannot like take away the principles of content writing, you need a hook, you need a body, and you need a conclusion.
所以我想让你写的第一类帖子是可操作的原则。这很简单，就是列出一些原则或可操作的步骤，让初学者可以开始理解或使用以营销为主题的内容。这有助于你在某个兴趣领域建立权威。对于我们讨论的所有内容，请记住，你不能忽略内容写作的原则，你需要一个引人入胜的开头、一个主体部分和一个结论。
And these can overlap if you are writing in like 280 character tweet, but in something like a newsletter, these need to be more fleshed out. So let's dive into the post. Your content sucks because you don't hook in the reader, agitate their problem, relate to their problem, give them a valuable solution. Human psychology will always beat what you think will work clear, not clever.
如果你是在写280个字符的推文，那么这些内容可以重叠，但在类似电子邮件通讯的内容中，这些需要更充分地展开。那么，让我们深入探讨一下这篇文章。你的内容之所以糟糕，是因为你没有吸引读者，没有激发他们的问题，也没有与他们的问题产生共鸣，更没有提供有价值的解决方案。人类心理学始终会胜过你认为有效的策略，要明确，不要追求花哨。
So at the top, you see, I have a hook in the middle, I have a body with actionable steps or actionable principles relating to marketing. And then I wrap it up with a conclusion, right? I just pretty much give the big idea that I'm trying to put across here. And so I'm writing these on the spot or I did so they won't be perfect. None of my content is it just slowly gets better with time. So try it out. Write one of those tweets on your own pick a topic from the topic tree that you wrote out and practice it. And if you've liked it, actually, if you liked it or not, post it.
所以，在这里，你看，我在开头设置了一个引人注目的钩子，中间部分是一些关于营销的可操作步骤或原则，然后我用一个结论来收尾，对吧？我基本上就是传达我要表达的核心思想。而且我都是即兴写的，所以它们不会完美。我所有的内容都是这样，随着时间的推移会慢慢变得更好。所以，试试看。自己写一条类似的推文，从你写出的主题树中选择一个话题，练习一下。如果你喜欢，实际上，不管你喜不喜欢，都发布它。
So the next style that we're going to talk about is the importance of a topic, which is similar to actual principles, but it illustrates the why, right? It gives people a reason to get interested in a topic. This is where most people suffer because they don't know how to make their interests interesting to other people. It's just importance continually illustrating the importance or the why of something, because that's what really changes human behavior, right? Like if I, I didn't used to go on walks outside, even though I knew how beneficial it was or how many people told me it was. But once I came across the right why, where it's like, I don't need to do like 20 minutes of intense cardio, I could just go on a 30 minute walk twice a day.
接下来我们要讨论的风格是话题的重要性，这与实际原则相似，但它说明了“为什么”，对吧？它给人们一个感兴趣的话题的理由。这是大多数人感到困难的地方，因为他们不知道如何让自己的兴趣变得对其他人有趣。关键是不断强调某事的重要性或“为什么”，因为这才是真正改变人类行为的原因。就像我以前不习惯出去散步，尽管我知道散步有多大好处，也有很多人告诉我它的好处。但当我找到了合适的理由后，比如我不需要进行20分钟的高强度有氧运动，只需要每天两次，每次步行30分钟，我就改变了我的习惯。
And I'd be good when I was trying to cut down for the summer. And then I continued going on a walk, learned that it's kind of a game really started to enjoy it, develop that philosophical sense of mastery behind it. And now it's just it's a part of my day. Marketing is the greatest skill you can learn. Why it pairs with any other skill, it teaches you human psychology, it helps you monetize a niche interest, only a fool expects to make an income without learning the skill that turns scrollers into customers.
当我试图为夏天减肥的时候，我确实做得很好。然后我继续散步，发现这其实有点像游戏，开始真正享受它，并发展出那种背后的哲理感。现在，这已经成为我每天生活的一部分。
营销是你可以学到的最伟大的技能。它可以和任何其他技能相结合，它教你人类心理学，帮助你将小众兴趣变现。只有傻瓜才会期望在没有学习将浏览者变成客户的技能的情况下赚取收入。
So at the top, again, hook, lead into the body where it has three lines of importance, and then a conclusion that wraps it up. And here's another great example from tail and Simmons on Twitter. I came across this and was like, this actually fits perfectly well. But it says few habits will make you feel as good as daily yoga. So yoga is the interest here that some people may not think is interesting other people. So he's introducing people to the importance of it, right? So a daily practice will calm your mind, increase your flexibility, teach you to be present, give you kinky sex positions to try. Right?
所以，在开头部分，再一次引出正文，其中包括三个重要的点，然后再进行总结。这是一个来自Tail和Simmons在推特上的很好例子。我偶然看到这个，觉得非常契合。它说道，“很少有习惯能让你感觉像每天做瑜伽那样好。”所以瑜伽是这里的兴趣点，有些人可能不觉得有趣，而其他人则感兴趣。因此，他正在向人们介绍其重要性，对吧？因此，每天练习会使你的心灵平静，提高你的柔韧性，教你活在当下，并提供一些有趣的性爱姿势，对吧？
That interests a lot of people, whether you like or not. So throwing in like a curveball, not only makes them rethink, Oh, maybe I should try yoga. But it at least puts it on the radar. Right? Remember the five stages of customer awareness, that's going to put it on the radar. And as more content comes from tailing in specific, then they're slowly going to get more introduced yoga. And they may potentially buy a yoga tutorial or a product or a yoga routine from him. Try it within 30 days, you'll feel 10 years younger. So he does a really great job there with the benefits as well. Right?
这个问题吸引了很多人，不管你喜不喜欢。所以加入一些意外元素，不仅会让他们重新思考“哦，也许我应该尝试瑜伽”，至少会把它放在他们的视线内。对吧？记住顾客认知的五个阶段，这会把它放在顾客的视线内。随着更多关于特定瑜伽内容的发布，他们会慢慢对瑜伽有更多了解，可能会购买瑜伽教程、产品或他设计的瑜伽计划。试试在30天内做，你会感觉年轻10岁。所以他在强调这些好处方面做得非常好，对吧？
A lot of people want to feel 10 years younger. So he leverages that. So the next example and the last example that we're going to go over is calling out common mistakes or problems. This helps you establish authority in your interest. Right? It shows like, okay, hey, this guy is helping people solve problems in the thing that I am interested in. And I'm going to listen to him because it sounds like he knows what he's talking about. Stop writing hyper specific content. As a beginner, you should be focused on growth, make your writing relatable, focus on a common problem, talk about the topic from a high level. Don't expect to grow if only a few people would share your content.
很多人都希望看起来年轻十岁。所以他利用了这一点。接下来的例子——也是我们要讨论的最后一个例子——是指出常见的错误或问题。这有助于你在你的兴趣领域中建立权威，对吧？这表明，这个人在帮助别人解决我感兴趣的领域中的问题。因为他看起来很专业，所以我会倾听他的建议。
不要写过于具体的内容。作为初学者，你应该专注于增长，让你的写作更具共鸣性，关注一个普遍的问题，从宏观角度讨论话题。如果只有少数人会分享你的内容，那你就不要指望会有所增长。
So can you see how I'm kind of writing these tweets to like introduce you to this stuff? But you can try that out, right? Tackle a common problem within whatever interest you have, if it's bodybuilding, then maybe it's lifting the weight too fast, right? And you could easily write a tweet about that where it's like, most people lift weight too fast. It's killing your gains. Do this, do this, do this instead. It will make all the difference. I just wrote a tweet on the spot that would probably for a fitness audience with blah, blah, it's relative, it would get a lot of engagement.
所以，你能明白我是如何通过这些推文来介绍这些内容给你的吗？但是你也可以试试，对吧？找一个你感兴趣领域的常见问题解决，比如你对健美感兴趣，那么问题可能是举重过快，对吧？你可以很容易地写一条这样的推文：“大多数人举重太快，这会影响你的增肌。做这个，做这个，做这个代替。效果会完全不同。”我刚刚即兴写了一条可能会吸引许多健身受众的推文，适用性很强，可能会获得大量互动。
Now let's talk about getting the most out of your content, because most beginners, they struggle with seeing the big picture of content creation, right? It's just too overwhelming. There's too many moving pieces and it makes sense. I didn't actually get started with creating content until I had gone through all of these other business failures. And then when I got to actually creating the content, I'm like, okay, yeah, all of this makes sense. This is what I'm going to do for the rest of my life. So one thing here to note is when you look like self awareness is the biggest business hack.
现在我们来谈谈如何最大化利用你的内容，因为大多数初学者在内容创作过程中会遇到很大的困难，对吧？这太让人感到不知所措了，涉及的环节太多，这很正常。我其实在经历了多次业务失败后才真正开始内容创作。当我终于开始创作内容时，我突然觉得，一切都明白了，这就是我将要做一辈子的事情。所以这里有一个重点，就是自我认知是最大的商业窍门。
I've said that a few times, but it's so true. Just observation and awareness, where if you were to read your content, right, this is like becoming a mind reader, where if you're to read your content from the lens of your audience, would they share it? Would you share it if you were reading it? Do you even like your own content? And if you don't, why are you posting it? And now I don't like, I don't want to make that seem like you're you're not going to like some of your content. But that's room for improvement. And so if if you come to the conclusion that no, someone wouldn't share like or comment on my post, and you don't have a strategy for getting more eyes on it, which we'll talk about in the next video, but how do you expect to grow? Right, you can't just keep posting into the void. If your content wouldn't get like shared and then potentially lead someone to follow, think about that as well. Would if you're reading the content, would you click on the profile, read the bio, and then follow if not, where's the gap? Identify the gap and then close it. So from the tweets that I wrote above, are they authoritative? Yes, will they attract a potential customer assuming that I actually have a product or service and that I occasionally talk about the things revolving around those products or services? Yes, are they so specific that they won't get shared? No, and this is the balance that you have to strike with top of funnel social media. I'm talking Twitter, Instagram, LinkedIn, or YouTube and podcast, if you are trying to grow on those platforms, right?
我已经说了好多次了，但这真的很重要：观察和意识。如果你从你观众的角度审视你的内容，他们会分享吗？如果你是读者，你会分享吗？你自己喜欢你的内容吗？如果不喜欢，那你为什么要发呢？
我并不是说你会喜欢你所有的内容，但这意味着有提升的空间。如果你得出的结论是没有人会分享、点赞或评论你的帖子，并且你也没有获取更多关注的策略（我们将在下一个视频中讨论），那你怎么指望自己的粉丝增长呢？你不能只是不断地往虚空中发内容。
想一想，如果你的内容不会被分享、点赞，进而吸引别人关注，那就要找找原因。如果你自己看这些内容，会点击进入你的个人资料，查看简介，然后关注吗？如果不会，问题在哪里？找到问题并解决。
从我之前写的推文来看，它们是否权威？是的。如果我有产品或服务，并且偶尔谈论与之相关的话题，它们会吸引潜在客户吗？是的。它们是否过于具体而不容易被分享？不是。这就是你在通过社交媒体拓展用户时需要找到的平衡点，无论是推特、Instagram、LinkedIn、YouTube还是播客平台都一样。如果你想在这些平台上成长，就必须考虑以上这些问题。
At the beginning, I treated my podcast and YouTube kind of as like, this is what I want to talk about. So I'm going to talk about it. But if it's heavily influenced by the algorithm, then you're going to have to go a bit more broad in some cases on a newsletter. That's really where you can talk about whatever the fuck you want. But with the newsletter, you want to get a bit more specific, because that's usually where you're nurturing an audience towards a more advanced level. So in the upper three to five range of the customer levels of awareness, same thing with a lead magnet, right? This is what some people forget. If I talk about, let's say, emotional management, and I'm selling web design, and I offer a lead magnet on web design, and I lead into that, and it's like, hey, do you want to learn a new skill? Or do you have a business and you want more customers? There's a little bit of a disconnect there, but people are still going to click on it, become educated on it without any of your doing right? Once you write a lead magnet, that content is there, and it's going to be educating as many people that go through it. And then you can either pitch people on your service there, or they're on your email list. So they'll eventually buy once you talk more about web design and hit the right pain point.
一开始，我对待我的播客和YouTube频道的方式有点像是“我想谈什么就谈什么”。但是如果受算法的强烈影响，有时候你就不得不在一些方面变得更广泛一些。然而，在通讯中，你可以随便谈任何你想谈的话题。但是在通讯中你也想变得更具体一些，因为那通常是你在培养受众达到更高级别的地方。所以在客户意识层级上，通常是前三到五的范围内。和引战磁铁（lead magnet）同理，很多人会忘记这一点。如果我谈论情绪管理，而我卖的是网页设计，我提供一个关于网页设计的引战磁铁，然后引导到这上面，就像“嘿，你是否想学一项新技能？或者你有一个企业并且想要更多客户吗？”这中间有点脱节，但人们还是会点击它，自行获取教育信息。一旦你写了一个引战磁铁，那内容就在那里，会不断教育经过它的所有人。然后你可以在里面推销你的服务，或者他们已经在你的邮件列表中了，所以当你更多地谈论网页设计并触及到正确的痛点时，他们最终会购买。
So the next thing to do to make the most of your content, let's say like the three pieces of content that we wrote is to study the best content structures, you do this by using something like tweet hunter or TUMEX on Twitter, or you can do this without TUMEX or Twitter. So you can try this, right? So type into the Twitter search bar from colon vdanko space min underscore faves colon 1000. And so what that does is it only shows tweets from me that have a minimum likes of 1000. You can do more crazy stuff with Twitter advanced search, but that is what I would recommend you do is look at your favorite people, your tribe of mentors, the people you aspire to write like, and just study all of their top tweets and see how they're structured. And then from those structures, you can use similar topics and plug them into that and rewrite them, right?
所以，接下来为了充分利用你的内容，比如我们写的三篇内容，建议你研究最好的内容结构。你可以通过使用像 Tweet Hunter 或 TUMEX 这样的工具在 Twitter 上进行研究，当然不用这些工具也可以。你可以试试这个方法：在 Twitter 搜索栏中输入 `from:vdanko min_faves:1000`。这会显示来自我（vdanko）并且至少有1000个点赞的推文。你还可以使用 Twitter 高级搜索做更多复杂的搜索，但我建议你做的就是看看你最喜欢的那些人、你视为导师的人或者你希望自己写作风格能像他们的人，研究他们所有的热门推文，看看这些推文是如何结构化的。然后你可以从这些结构中汲取灵感，用相似的主题进行创作和改写。
So one of my top tweets I have off the top of my head where it's like the greatest skill is decreasing the gap between idea and execution. So if I wanted to plug marketing into that, I could say the greatest skill of the 21st century is learning to capture attention, right? It can be better than that. But that's just an idea, right? Where the structure, sorry, is already laid out there. And so me plugging in a new topic and testing it out may do well. And then if that does well, that leads into the next thing of how to make the most of your content, which is repurpose the content.
所以，我脑海中想起的一个顶级推文是这样的：最大的技能就是缩短从想法到执行的间隔。如果我想把营销融入这个概念，可以说21世纪最大的技能就是学会捕捉注意力，对吧？当然，可以有更好的说法。这只是一个想法，对吧？其中的结构已经在那里了。所以我把一个新话题插进去并测试一下可能会效果不错。如果效果不错，就引导到下一个阶段——如何最大化利用你的内容，那就是重新利用内容。
So we wrote multiple lists above, right? And by list, I mean like bullet point tweets. And from those, you can turn those into threads or Instagram captions or Instagram carousels, right? If you go and look at my stuff, this is what I do all the time where if I had that bullet point list of the importance of learning marketing, then the hook of the thread or the newsletter or the Instagram carousel is marketing is the greatest skill you can learn. And then I would use the last line of that one tweet where it's like only fools, expect to make an income without learning the skill that turns viewers into customers. Here are the three things you need to know.
所以我们在上面写了多个列表，对吧？所谓列表，我指的是像项目符号那样的推文。然后你可以把这些内容转变成线程或者Instagram的标题或者旋转图片，对吧？如果你去看看我的内容，这正是我一直在做的事情。比如说，如果我有一个关于学习市场营销重要性的项目符号列表，那么这个线程、简报或Instagram旋转图片的引子可以是“市场营销是你能学到的最重要的技能”。然后我会用那条推文的最后一句话来结尾，比如“只有愚人才指望在不学习将观众转化为客户的技能的情况下赚钱。以下是你需要了解的三件事”。
And then I can go over the three points of it pairs with any other skill. It teaches you human psychology, or it helps you monetize a niche interest. So to recap everything we've talked about, you can and should incorporate your interest to make your brand authentic, create a topic tree that you can master in six to 12 months through writing, because teaching and writing are like they go hand in hand, right? You have to teach what you learn in order to when order to identify knowledge gaps in order to learn more and truly become an expert. I do believe that teaching is a modality that the internet has presented for individuals to become experts in a field faster, write multiple list style content pieces to establish authority in your main interest, broaden your writing if you don't think it will be shared, study the best content structures, use them as training wheels and branch off of what you've already written.
然后，我可以讲讲这三个关键点：它可以与任何其他技能相配。它教给你人类心理学，或者帮助你通过一个小众兴趣赚钱。总结一下我们讨论的内容，你可以而且应该把你的兴趣融入进去，使你的品牌更加真实，创建一个在六到十二个月内通过写作能够掌握的话题树。因为教学和写作是相辅相成的，对吧？你必须教授你学到的东西，以便识别知识上的空白，从而学到更多并真正成为专家。我确实相信，互联网提供了一个通过教学来让个人更快成为某一领域专家的方式。写多篇列表形式的内容文章，以在你的主要兴趣领域建立权威性。如果你觉得写的内容不会被分享，就扩大你的写作方向。研究最好的内容结构，利用它们作为训练轮，并在此基础上扩展你已经写过的内容。
This is all you need to get started with content creation. If you pair it with the last video, the most profitable niches you, you are off to an absolutely incredible start in terms of building leverage. And the next video will take that to the next level. So you can learn how to network and grow. And then after that, it's just about learning marketing sales, advertising promotions, how to create a product. And then you have a very holistic brand and potentially your life's work ahead of you.
这就是你开始创作内容所需的一切。如果你将其与上一个视频（关于最赚钱的领域）的内容结合起来，你已经在积累优势方面有了一个非常棒的开端。接下来的视频将帮助你更上一层楼，学习如何建立网络和提升自己。之后，就是学习营销、销售、广告宣传以及产品制作的过程。通过这些，你就能打造一个全面的品牌，甚至可能开启你未来的事业。
I'm an introvert at heart. And when I went to college, I was never the first to engage in any type of social or classroom situation. And even my friend group that I still have to this day, we kind of just stumbled upon each other in the dorms. Like they approached me, I forget exactly how it was we were all awkward at the beginning, just getting to school and we're like, Hey, you guys want to go walk to lunch or hang out? And then it slowly built into this, and don't even get me started about speaking in front of the class or going to networking meetups to meet new people, those just turned me off in every single way.
我是个内向的人。当我上大学时，我从来不是第一个主动参与社交或课堂活动的人。直到今天，我的朋友们都是在宿舍里偶然认识的。他们主动接近我，我已经忘了具体细节了，我们一开始都很尴尬，因为刚刚到校，我们就说，嘿，你们想去吃午饭或一起玩玩吗？然后关系就慢慢发展起来。更不用说在课堂上发言或者参加网络聚会认识新朋友了，那些活动让我完全没有兴趣。
I wanted nothing to do with them. All I wanted to do was sit in my dorm, play video games and work on the side businesses that I was pursuing at the time. And this was before I realized that being introverted isn't about being anti social. Being social is a skill, not a personality trait that can be improved, yet people hide behind their introverted identity to avoid the inevitable discomfort they're going to have to face if they want to see success in any domain of life. Like it doesn't make sense to write off business or something else that requires some form of social interaction, whether it be in business or just relationships or meeting new people. Like thinking of yourself as an introvert in that way and thinking that like 50% of the population that is introverted just doesn't do those things that is completely against the point.
我当时一点都不想和他们有任何交集。我只想待在宿舍里，玩电子游戏，经营我当时在做的那些副业。那时候我还没意识到，内向并不等于反社会。社交是一项技能，而不是一种无法改变的性格特征。可是，人们常常躲在“我是内向的”这个标签后面，来逃避他们必须面对的那些不舒服的情境，尽管他们如果想在生活的任何领域取得成功，就不得不面对这些情境。放弃商业或其他需要某种社交互动的事情是不合理的，无论是在商业上、在人际关系上，还是在认识新朋友方面。将自己视为内向的人，认为大约50%的内向人群就不参与这些活动，这是完全错误的。
And so that was college, but now we're at the center of a new party, which is social media. And I tried to build a name for myself many times in the past, I started with a fitness YouTube channel went on to create a digital art page on Instagram, even did some photography, a lot of photography actually. If you go to the bottom, like scroll all the way to the bottom of my Instagram page, you can see what I'm talking about here. And then the next thing was building multiple agencies or just freelancing businesses and testing out different tactics for growing and selling on social media. And then that's when I stumbled across Twitter of all places. Seriously, nobody really thought of Twitter back then. And I would argue that still most people don't now, because I thought it was a place for like politics and half bake memes. And the since the day I downloaded it in like 2011, I just remember vividly scrolling on Twitter, not seeing anything that I liked. And then I just deleted it deleted the app from my phone for like 10 years. But one day when I decided to get back on Twitter, a tweet from Jose Rosado, great person go follow him on Twitter, go follow him everywhere. A tweet of his popped up on my timeline. And it was some form of like heavy hitting truth, like a harsh truth.
这就是我的大学生活，但现在我们身处一个新的“聚会”中心——社交媒体。我之前试过很多次建立自己的名气，最开始是做健身YouTube频道，然后是创建Instagram上的数字艺术页面，还做过一些摄影，其实做了很多摄影。如果你划到我Instagram页面的最底部，你会看到我说的这些。接下来的事情就是建立多个代理公司或者是自由职业业务，并测试在社交媒体上如何增长和销售。然后，我偶然发现了Twitter，真的，当时根本没人想到要用Twitter。其实我觉得现在大多数人仍然没有想到，因为我当时觉得那是一个政治和半成品笑话的地方。从2011年下载Twitter的那天起，我就记得自己不停地刷，却没看到什么喜欢的内容，于是我就把这个应用从手机上删了，差不多有10年没有再用。但有一天，当我决定重新登录Twitter时，一条来自Jose Rosado的推文出现在我的时间线上。他是个很棒的人，大家应该去关注他、到处都去关注他。他的那条推文就像是一种重击人心的真相，一种严酷的事实。
And I love that stuff. That's the kind of content that I really like is like, Hey, stop being a little bitch and go do this shit. I'm pretty sure that that was Jose's thing at the time is like stop being a little bitch. And so that resonated really well with me. And so I followed him and I realized that he wasn't just talking about self improvement, he was talking about online business, which was what I was interested in too. So I was like, Oh, this is a steal. This guy's talking about both self improvement and online business. And then by following him, more accounts got exposed to my feed either from people that he retweeted, or that I just came across in the replies, or you know how you find people on social media, it's kind of just like the network effect. And before I knew it, I was drowning in high value money Twitter advice.
我特别喜欢这种内容。那种告诉你别再软弱无能，去行动的内容，真的是我的心头好。当时Jose的理念就是这样：别再软弱无能，快去做事吧。这种态度和我非常契合，所以我开始关注他。然后我发现，他不仅仅在讲如何自我提升，还在讲我也感兴趣的在线生意。我觉得这简直是赚到了！这个人不仅谈自我提升，还谈在线生意。通过关注他，我的社交媒体动态上出现了更多类似的账户，不管是他转发的，还是我偶然在回复中看到的，也就是常说的网络效应。很快，我就沉浸在高价值的“金钱推特”建议中了。
And then on Twitter, I lurked without engaging or doing anything. That's the type of person I am. I just don't like engaging. I don't like commenting. I'm an introvert, right? I didn't want anything to do with it. So I just lurked for like six months until I finally realized like it just hit me all at once. I'm like, all of these people are writing the same exact tweets that I could be writing. Like, I enjoy this content because I could do the same thing. They're confirming my beliefs. And so why am I just sitting here consuming when I could be doing the same exact thing? Because they were clearly getting leads followers, sales, they were growing, and actually making an income doing it. And all it took was a little mindset shift or shift in perception to see from that lens of, why am I not doing the same exact thing? I can do all of this. And so that alone, it sounds cliche, but that alone changed the direction of my life.
然后在 Twitter 上，我只是潜水，不参与任何互动。这就是我的性格。我不喜欢互动，不喜欢评论。我是个内向的人，对吧？我不想涉及这些事情。所以我就这样潜水了大约六个月，直到有一天，我突然意识到——这些人发布的推文，我完全可以写同样的内容。我喜欢这些内容，因为我也能做同样的事情。他们证实了我的想法。那么，为什么我只是坐在这里消耗内容，而不是自己也做同样的事情呢？因为他们显然在得到关注者、销售额，他们在成长，实际上也在通过这样赚钱。而需要的只是一点心态的转变或者是看问题的角度转变，从那一刻开始，我问自己，为什么我不做同样的事情呢？我完全可以做到这一切。听起来老套，但正是这样一个转变，改变了我生活的方向。
So here is a graphic to illustrate that the digital world has no barriers. We can see this is the evolution of networking, where 20 years ago, you need college network location, profession status in order to get opportunity today. All you really need is the internet, because in the past, the only way to the top was your network. And your network was limited by your physical location, or the college, the prestigious college that you went to and climbing your way up the ladder, then introverts didn't stand a chance, especially me at that time. If I would have gone to college in the past, I would have been fucked. I would have been out of a job. I wouldn't have been doing anything because I wouldn't be social enough to actually make that happen.
这里有一个图来说明数字世界没有边界。我们可以看到这是网络发展的过程：在20年前，你需要通过大学网络、职业地位来获取机会。然而今天，你只需要互联网就可以了。在过去，通往成功的唯一途径就是你的人际网络。而你的人际网络受限于你的物理位置或你所上的名牌大学，并且需要一步步往上爬。当时内向的人根本没有机会，尤其是那个时候的我。如果我在过去上大学，我可能会完蛋。可能会失业，什么也做不成，因为我不够社交，无法实现这一切。
So in the past, you couldn't like we take this for granted, we don't actually sit and think about it. But you can DM a celebrity. And if your DM is good, like if you're a good persuasive writer, which is a skill, right? It's not like just nobody gets access to these celebrities. The people you want to DM, there is a string of words that you can say that will get them to respond. And even in a like a freelancer, an agency owner, their case in the past, you wouldn't be able to just DM a client, walk them through some kind of strategized messaging to open them up to your service, and then get them to pay you twenty five hundred five thousand ten thousand. I know some people are even charging sixty thousand dollars for services through the DMS. Do you not see how fucking insane that is? Like most people would kill for sixty thousand dollars. So if you can just upskill yourself a little bit for three to six months in order to be able to create a freelancing consulting coaching service from the start, start reaching out to people because the digital world has no barriers and then pull in an income for yourself by charging low like five hundred two thousand, getting results, improving your skill stack, charging more, learning how to create a system that solves a specific problem within a specific niche and then charging even more to get more results.
所以在过去，你无法像现在这样和名人直接联系。我们理所当然地认为这是件简单的事，但实际上并没有仔细想过这其中的变化。你现在可以直接给名人发送私信（DM），如果你的私信写得好——这也是一种技能，对吧？——并不是说任何人都能容易地接触到这些名人。但是如果你想给他们发私信，有一串特定的话语可以让他们回复你。而即使对于自由职业者或是代理公司老板来说，在过去，你是不可能通过私信来联系客户的，更别提通过一些精心策划的信息让他们了解你的服务，然后愿意付给你2500、5000、甚至1万美元。我知道有些人甚至通过私信就能收取6万美元的服务费用。你不觉得这简直疯狂吗？大多数人简直为了6万美元不惜一切代价。所以，如果你能花三到六个月的时间提升自己一点点技能，从头开始创建一个自由职业咨询或辅导服务，开始联系潜在客户，因为数字世界没有障碍，然后通过收取低额费用，比如500到2000美元，逐渐提升技能，逐步收费更高，学习如何在特定领域内创建解决特定问题的系统，然后收取更高的费用以获取更好的结果。
And then by that time, if you're growing an audience and you productize, like it's very clear what people should be doing. But this is all modern. In the past, you had to go to school, you had to get good grades, you had to apply to a prestigious college, get accepted, and then do all of this fancy work to become like rise to the top of the ladder and whatever compartment or department of that education you wanted to go into. And then you had to be extroverted enough to actually form real connections with these people so that they would pass opportunities off to you rather than the next guy. And so in the past, people had the work their ass off in order to get the limited opportunities that were available.
到那时，如果你已经在积累观众并把产品化做好，大家就会非常清楚该做什么了。但这些都是现代的情况。过去，你必须上学，取得好成绩，申请一所名校，获得录取，然后做一系列精细的工作，以在你想进入的某个领域或部门中爬到顶端。然后，你还必须足够外向，能够与这些人建立真正的联系，这样他们才会把机会留给你而不是下一个人。所以过去，人们必须非常努力工作，才能获得有限的机会。
But now there's just an overabundance of opportunities and options that make people overwhelmed uncertain. And so they flock to the secure career systems, you could call them that have been developed over time that the schools are tightly close with. And so think about it, the person that you read just now in the comments, they need a website and you could fulfill that service. And the tweet that you just scrolled by that guy needs a video editor and the person on some subreddit they want to learn how to be happy they have a problem in their life. They're not sure how to solve it and maybe you can come in and help them. The internet gives you indirect access to the 4.9 billion people that are on it. And all it takes is one piece of content, right?
但现在有太多的机会和选择，让人感到不知所措和不确定。所以他们会涌向那些经过时间发展起来、学校紧密相关的安全职业体系。想一想，你刚刚在评论中读到的那个人需要一个网站，而你可以提供这个服务。而你刚刚刷到的那条推文中的那个人需要一个视频编辑，再比如某个子论坛上的某人想学会如何变得快乐，他们在生活中遇到了问题，不知道该如何解决，也许你可以帮助他们。互联网让你间接接触到网上的49亿人，而你所需要的只是一个内容而已，对吧？
This is all media. This is all content where it takes one piece of content for someone to like just it'll just land somewhere, right? Let's say it was a good piece of content, someone retweeted it, then a big account saw it, they retweeted it, and then another huge account saw it got put on a meme page, maybe it got mentioned in the news, this is like way overly optimal case, but this can happen to anyone, right? It's just a matter of learning how to write a good piece of media, and then having it spread to whatever part of the internet you could get to. And then people know your name, people start to know what you do. And then if you attract them to your audience and you have content going for you, then you nurture them, they get to know you more. And then if you eventually have a product or service that you can offer them in order to pull in an income.
这就是所有媒体的运作方式。这些都是内容，只要有一条内容被人喜欢，它就会传播开去。假设这是一条好的内容，有人转发了它，然后一个大号看到了，又转发了一次，接着另一个更大的账号注意到了，可能被放到了一个搞笑页面上，甚至在新闻中被提及，这样的情况尽管有点过于理想化，但确实可能发生在任何人身上。关键是要学会如何创作出一条好的内容，然后让它传播到互联网的各个角落。这样人们就会知道你的名字，了解你在做什么。接着，如果你能吸引他们成为你的受众，并且你不断推出新内容来吸引他们，他们就会逐渐了解你。如果最终你有可以提供的产品或服务，就能通过这个渠道来获得收入。
Networking, even though I don't like that word networking just, I like making friends is a better way to put it. But networking is the pillar of my success. Jose Rosado was the first person that I reached out to from my memory. I ended up signing on to his coaching program, which was a great program. This was like three years ago. And the cool thing is about this is that both Jose and I were in like slightly different niches, kind of, we talk about some same things, we talk about some different things. But that just goes to show that like people can be unique, even if we're in very similar domains. And so another example is Joey Justice. If you're in modern mastery, you know who Joey is, if you're on Twitter, you probably know who Joey is.
社交，即使我不喜欢用“社交”这个词，我更喜欢称之为“交朋友”。交朋友是我成功的支柱。从我的记忆中，第一个联系的人是Jose Rosado。我最终加入了他的辅导项目，那是一个非常棒的项目，大概是三年前的事情。特别有趣的是，虽然我和Jose涉及的领域有些不同，我们谈论有些相同的东西，也谈论有些不同的东西。这就表明，即使在相似的领域，人们也可以各具特色。另一个例子是Joey Justice。如果你是现代精通（Modern Mastery）的成员，你肯定知道Joey，如果你在推特上活跃，你可能也知道他。
But we hit it off like way back when when we first both started on Twitter. And now I'm flying out to see him in early March. I've seen him multiple times. He's a very good friend of mine. And it's just crazy what happens when you start actually putting yourself out there. And we helped each other with our services at the start, I helped him get his, I like offered my services to him for free in order for him to get a testimonial for me and to just make his better. And he offered coaching to me. So it's like vice versa. That's kind of how it works in the creator economy is you just make friends, you help each other, and then you use those strategies to help others. And even last year I moved to Texas with Dakota Robertson and JK, Malina that I met on Twitter. And I've also met great people like Justin Welsh, Sahil Bloom, Dickie Bush, I had dinner with Dickie Bush, like a few weeks ago, I've talked with others. It's just genuinely insane what kind of like-minded people that are ambitious in life and achieving good things you can find on the internet if you actually look for them.
但是我们一见如故，就像很久以前我们第一次在Twitter上认识的时候一样。现在，我打算在三月初飞过去见他。我已经见过他好几次了，他是我非常好的朋友。真的很奇妙，当你开始真正展示自我的时候会发生什么事情。我们在一开始的时候互相帮助，我免费为他提供服务，以便他能给我一个推荐，并且提升他的业务。他也为我提供了指导。所以这是一种互惠互利的关系。这就是创作者经济的运作方式，你交朋友，互相帮助，然后用这些策略去帮助别人。还有去年我和在Twitter上认识的Dakota Robertson和JK Malina一起搬到了德克萨斯。我也遇到了许多优秀的人，比如Justin Welsh，Sahil Bloom，Dickie Bush，几周前我还和Dickie Bush共进晚餐，我也和其他优秀的人聊过天。确实令人惊叹的是，如果你真的去寻找，在网上可以找到很多志同道合、生活上有抱负并取得卓越成绩的人。
Because most people don't approach social media with this mindset. They approach social media with the mindset of I want to be educated and entertained. It doesn't even cross their mind that they could reach out to this person and become friends with them. I'm talking about like people that are within a similar follower range as them and then grow together and offer their value in front of potentially 4.9 billion people on the internet. So if you're in this creator game or this one person business game, if you're not on social media, you've already lost. This is kind of a given. I don't care if it's like paid ads or building a personal brand in general. I recommend building a personal brand, but if you're not on social media at all, I don't know what you're doing. And then go and talk to any creator or one person business owner that you know and ask them what the most important part of their success is and they're going to tell you it's networking.
因为大多数人并不会以这种心态来使用社交媒体。他们使用社交媒体的心态是“我想要接受教育和娱乐”。他们根本没想到自己可以联系某个人并与他们成为朋友。我说的是那些粉丝数量相似的人，他们可以一起成长，并在互联网潜在的49亿人面前展示他们的价值。所以如果你在创作者游戏或个人创业游戏中，如果你没有在社交媒体上，你已经输了。这几乎是显而易见的。我不在乎是做付费广告还是建立个人品牌，我推荐建立个人品牌，但如果你完全不上社交媒体，我不知道你在干什么。然后，去问任何一个你认识的创作者或个人创业者，问他们成功的最重要部分是什么，他们会告诉你是网络（人脉）。
If they don't, I don't know what to tell you. So when you don't have an audience, which everyone does not have an audience at the start, DMS are how you get in front of people and you start making connections freelancers understand this well for landing clients. But the average person that is just trying to grow on social media, they don't see the importance of it. And so that's what this video is for. Because I've seen I've seen people land job offers, right? This isn't only for people that are trying to start a business. This is for anyone that is looking to advance their career. I've seen people with tweets that go viral when they have very low followers, simply because they are friends with someone that has a lot of followers and they shared it. And so people usually fall into two camps here. First is that they don't understand the sheer power network effect of DMing people on a consistent basis. The second is that they don't understand that you can get large accounts to share your post if you are strategic enough.
如果他们不这样做，我也不知道该怎么说。所以，当你没有观众时，每个人一开始都没有观众，私信（DM）是让你出现在人们面前并开始建立联系的途径。自由职业者对此非常了解，因为这是他们获取客户的方式。但是，普通人只是想在社交媒体上成长，他们看不到其重要性。所以这就是这个视频的目的。因为我见过有人因此得到了工作机会。这不仅仅是为了那些想创业的人，也是为了任何想要提升职业生涯的人。我见过有人虽然粉丝很少，但因为他们的推文被有很多粉丝的朋友分享后变得很火。因此，人们通常会陷入两类情况。第一类是他们不了解通过不断私信建立网络效应的巨大威力。第二类是他们不知道如果策略得当，可以让大号分享你的帖子。
So this is clearly about how to send a good DM, but most people suck at sending DMS or they don't know how to do it. So I want to preface with this, like no shade on you if you've done this before, but from here on out, never ever ever ever ever fucking ever send a DM that starts with starts and ends with high or hey, how are you? Can you follow me back a straight sales pitch with no prior connection, a long block of text that takes too much time to read, especially if the sentences aren't spaced out. You have to approach DMS tactically, especially if you're reaching out to big accounts that get 10 plus DMS an hour. I would say that I get 10 plus DMS on almost every single platform, every single hour. And so you have to understand that like, I'm one, I just do not have the physical capability of replying to all of those DMS, especially because it's not just one DM back. It's usually a question and then I answer and then the DMS compound.
这段文字主要讲述了如何发送好的私信，但大多数人发送私信的方式非常糟糕，或者他们根本不知道该怎么做。所以我想先说明一下，如果你之前做过类似的事，不要觉得被冒犯了，但从现在开始，绝对绝对绝对不要再发送这样的私信了：以“嗨”或“你好”开头和结尾，问“你好吗？”，要求对方回关，直接推销而没有先建立联系，一大段没有间隔的文字让人看着头疼，尤其是句子没有分开排列。你必须战术性地发送私信，特别是当你联系那些每小时收到10多个私信的大账号时。我几乎每个平台每小时都会收到超过10个私信。所以你必须明白，我根本没有能力回复所有这些私信，特别是因为私信通常不是一对一回复的，而是一个问题接着一个问题，私信会越来越多。
So if I start answering people, the number goes from 10 plus DMS to like 40 plus DMS every single hour. So you have to keep in mind that people with a large following that you're trying to get in front of, they're just skimming through DMS to see if they're missing anything important to the point where it's like an email subject line or a hook for a piece of content or a headline for an article, you have to capture attention with what they can see. And you have to be strategic about what you're going to say.
所以，如果我开始回复人们的信息，每小时收件箱里的私信数量会从10条以上飙升到40条以上。你需要明白，那些拥有大量粉丝的人，你想要引起他们注意，他们其实只是快速浏览私信，看是否有重要信息。这就像是电子邮件的主题行，或是一段内容的引子，或者是一篇文章的标题一样，你必须用他们能看到的内容来吸引他们的注意。而且你需要有策略地决定要说什么。
So let's dive into the seven steps to non needy networking. This started out as a guide in digital economics. And then it got repurposed into to our writer to help people get eyes on their writing. And then I put it in modern mastery, it's just a very important process to understand this is foundational for anyone trying to grow a business or just improve their career or just get online. And so the main purpose of this really when we peel it all back is to get your name in front of people's eyes and in their mouths, because even freelancers struggle with thinking that they're just in this constant cycle of I need to reach out to this guy. And then the conversation ends if they never respond. No, if you reach out to 100 people and you were kind and you had value to offer, and you walk through the process that we're going to go through, then they're even if they can't like help you with anything, they're going to have you top of mind for the next person that comes to them and ask if they know anyone that can help with web design, email marketing, fitness, whatever it may be.
那么，让我们深入了解一下「七步非需求型社交」的方法。这个方法最初是作为数字经济学指南而诞生的，之后又被改编为帮助作者让更多人看到他们的作品。然后我把它放在了现代掌握中，这是一个非常重要的过程，对任何想要发展业务、提高职业生涯或在网上自我提升的人来说都是基础性的。
当我们深入探讨这个过程时，其主要目的是让更多人知道你的名字，并在他们的谈话中提到你。即使是自由职业者也常常陷入「需要不断联系别人，但如果对方不回应对话就结束了」的循环中。但实际上，如果你联系了100个人，你表现得友好，并提供了有价值的内容，并按照我们将要讲述的流程去做，那么即使他们现在无法帮助你，他们也会在有人问到是否认识可以做网页设计、邮件营销、健身等方面的人的时候，第一时间想到你。
So the first step is to find somebody that you want to DM, you want to DM, and this isn't exclusive to just making connections. This is crucial for paid work as well. So many freelancers choose niches that they don't give a shit about. And then they're entire, they're just put themselves in this like fucking terrible place where they hate reaching out to people because they hate the people that they're reaching out to. They hate working with the people, so they hate the work that they're doing for the people. And then they just build themselves into another miserable nine to five.
所以，第一步是找到你想发私信的人，不论是否只是为了建立联系。这对有偿工作来说也至关重要。许多自由职业者选择了他们毫无兴趣的领域，然后他们就把自己置于一个糟糕的境地。他们讨厌联系别人，因为讨厌这些人，也因此讨厌为他们工作。结果就是，他们把自己逼成了一个又一个痛苦的朝九晚五工作。
So this is a crucial step is just to reach out to people that you actually want to connect with. So reach out to people that you are inspired by or you would want to work with, you would want to strategize with or you see potential for mutual benefit. And when you're just starting out, you kind of have to work your way up the ladder, right? Because there's so many different moving pieces with all of this, it's impossible to explain one video. But just one example, if if I have zero followers, and I'm reaching out to someone with 100,000, and by chance, they open my DM, and then they look at my profile, there's like, yes, this is a bit superficial, but there's there's not really anything you can offer me. I see zero followers, and I think, okay, we're in the social media game, this guy hasn't put in anytime at all. How is he going to help me?
所以，这一步非常关键，就是要主动与那些你真正想要联系的人接触。联系那些你受其启发、想要合作、希望共同制定策略或者看到了共同利益潜力的人。当你刚开始时，你需要一步步往上爬。因为这里面有很多的复杂因素，很难在一个视频里全部解释清楚。举个例子，如果我没有任何粉丝，去联系一个有十万粉丝的人，如果他们碰巧打开了我的私信，然后查看了我的个人资料，会发现这有点表面看法，但他们可能会觉得，我没有什么能提供给他们的。我看到你没有任何粉丝，我会想，好吧，我们都是在玩社交媒体游戏，这个家伙一点投入也没有，他能怎么帮我？
And of course, there's a lot more nuance to that. And so once you have an audience and leverage, you can really reach out to anyone you want. If you have 100,000 to a million followers, you have a lot more social proof, because that shows that you've been in the game for a while, that you're offering some form of value that is just like a badge saying that like, Hey, I've stuck this out for a bit, and I've actually proven myself. And so when I reach out to someone, and I have like a million followers, I'll get a response from almost anyone. And so you're probably asking, where do I find people to DM? Well, I'm assuming that you follow people that you either want to connect with or can help you grow or that you want to work with, right, you follow at least one of those people.
当然，这里面还有很多细节需要探讨。拥有观众和影响力后，你几乎可以联系任何你想联系的人。如果你有十万到一百万的粉丝，这意味着你有很强的社交证明。这表明你已经在这个领域坚持了一段时间，并且提供了一些有价值的内容，就像一个徽章在告诉大家：“嘿，我坚持下来了，而且证明了自己。”因此，当我联系别人时，如果我有一百万粉丝，我几乎可以得到任何人的回应。你可能会问，在哪里可以找到需要私信的人呢？我假设你关注了那些你想建立联系的人、能帮助你成长的人或者你想合作的人，对吧？你至少关注了其中的一个人。
So from that one person, go and look at their following list, right? This is probably zero to a thousand people that they follow. Look through that list, spend some time going through the accounts, find like minded accounts, or just find people that you'd want to connect with, follow them, start replying to them, engage with them, and then eventually walk through this process of DMing them. The first thing that you send is an inspired compliment. This is step two. So you can find a piece of their content work or just something that they've done that truly inspires you or that you like, or it gave you an insight that you want to share with them. And then you send that to them.
从某一个人开始，去看看他们关注的名单，对吧？这个名单可能有从零到一千个人。仔细浏览这个列表，花些时间看看这些账户，找到志趣相投的账户，或者只是找到你想要联系的人，关注他们，开始回复他们，和他们互动，然后最终通过私信与他们交流。私信的第一步是发送一条启发性的赞美。这是第二步。所以你可以找到他们的某一条内容作品或者他们做过的某件事，这件事真正启发了你或者你喜欢，或者它给了你一个你想和他们分享的见解。然后你就把这些发送给他们。
So let's say it's like a tweet that I resonated with, and I'm going to send that person to tweet and be like, Hey, man, explain what I liked about it, and then go from there. And so people love praise. And there's this thing called the law of reciprocity, where if you give value to someone else and praise is a form of value, then they feel obligated to give it in return. So let's let's pretend that I wrote a tweet on managing emotions. This is what I would say. What's up, Dan? This tweet hit me hard. I've been going through it the past couple of days and this instantly gave me some relief. Thank you. And then I add the link to the post they liked. Simple as that. Step number three is to show genuine interest in them. So if they don't respond from this, you can just reach out again in the same manner, send them something that you liked and keep doing that until they respond. And so showing interest is communication 101. Showing interest makes you interesting.
假设我看到了一条让我很有共鸣的推文，我会发信息给那个写推文的人，说：“嘿，兄弟，”然后解释我为什么喜欢这条推文，然后从那里开始。人们喜欢受到称赞，而有一种叫做互惠定律的心理现象，如果你给他人带来价值，例如称赞，人们就会觉得有义务回报这种价值。所以假设我写了一条关于管理情绪的推文，这就是我要说的：“怎么样，丹？这条推文让我深有感触。这几天我一直在经历一些事情，这条推文立即让我感到了一些安慰。谢谢你。”然后我会附上他们喜欢的帖子链接，就这么简单。第三步是对他们表现出真诚的兴趣。如果他们没有回应，你可以用同样的方式再次联系，发送你喜欢的内容，重复这样做直到他们回应。所以，表现出兴趣是沟通的基础。表现出兴趣让你变得更有趣。
So ask them about their goals, what they're building, what they do for work. This gives you the opportunity to give value, even if you don't have the value to give right now. So let's assume that they just respond with the generic, thank you so much. And that was to the last message. And now you can go to their profile, find what they're working on or just a goal that they have and try to assume it. So if you find what they're working on, you can say something like, what are your next plans for modern mastery? It's been crazy seeing it grow. I'm curious what you've gotten store. If you can't find what they're working on, do you have anything that you're building right now? With that kind of content, you must have something bigger in the works.
所以，问问他们的目标、他们在做什么、他们的工作内容。这给了你一个机会去提供价值，即使你现在还没有什么可以提供的价值。假设他们只是简单地回复一句“非常感谢”，然后这是对上一条消息的回复。接下来你可以去他们的个人资料，看他们正在做什么，或者找一个他们的目标，尝试去推测一下。如果你发现了他们正在做的事情，你可以说：“你对现代精通（译注：假设这是他们项目的名称）的下一个计划是什么？看到它的发展真是太疯狂了。我很好奇你接下来有什么计划。”如果你找不到他们正在做的事情，你可以问：“你现在在做什么项目吗？有那样的内容，你肯定有更大的计划吧。”
Step number four is to lead with value. This is the part that trips most people up because most people don't think they have value to give. So your first options are to see where you can help send actionable tips if you personally have them, or you can send resources, videos, articles, or anything that may help with them building what they're building in accordance with their goal. And so if you have to ask more questions in order to get more specific on what they're building so that you can actually help them with that, then do so. Ask more questions in between these.
第四步是给予价值。这一步难倒了大多数人，因为大多数人认为自己没有什么价值可提供。首先，你可以看看自己能在哪些方面提供帮助，提供一些切实可行的建议（如果你有的话），或者你也可以发送一些资源、视频、文章或其他任何可能帮助他们实现目标的东西。因此，如果你需要问更多的问题来明确他们在做什么，以便更好地帮助他们，那就去问吧。在此过程中多问一些问题。
So if you have no value to give, you can send a resource that can help them with their goals, connect them with someone else in your network, just continue having a good conversation and showing interest, show that you're interested in helping them. So step number five is to get on a call to make a deeper connection. So this part is optional, but highly recommended. You don't have to get on a call with someone, but I would practice it, right? Especially if you're an introvert, it helps a lot to be able to get on a zoom call and just talk with someone, because making that face to face connection is priceless, right? Especially on the internet where nobody really knows your mannerisms.
所以如果你没有可以提供的价值，你可以发送一些能帮到他们达成目标的资源，或者把他们介绍给你网络中的其他人，或者继续进行愉快的对话，表现出你对帮助他们的兴趣。第5步是进行一次电话交流，以建立更深层的连接。这一步是可选的，但强烈推荐。你不一定要和对方通话，但我建议你尝试一下，特别是如果你是一个内向的人，通过Zoom通话和别人聊天会有很大帮助，因为面对面的连接是无价的，特别是在互联网上，没有人真正了解你的行为举止。
They don't know how you talk outside of like a scripted reel or post, and it just helps to mesh on that personal level. And so when I was starting out, I was getting on zoom calls left and right, even if I didn't feel like it, I remember being so anxious one time when I was DMing someone with like 50,000 followers, I was just like, Oh my God, this guy, like it's crazy. I can't believe I'm even getting on a call with him. And then you realize that every single person behind a high following count is human to they're just like you.
他们不知道你在脚本视频或帖子之外是怎么说话的，这有助于在人际层面上融合。所以，当我刚开始的时候，我不停地参加 Zoom 通话，即使我不太愿意。有一次我记得特别焦虑，当时我正在给一个有五万粉丝的人发私信，我当时就想，天哪，这家伙，太夸张了。我简直不敢相信自己竟然和他通话。然后你会意识到，每一个拥有大量粉丝的人都是普通人，他们和你一样。
And so people think that getting on a zoom call is weird, because one, they haven't done it. And it's a lot more normal than you think if you just ask someone, Hey, you want to get on a call and like I can help out with what you're building, or we can just talk shop and have a good time. And so it also helps to just take the conversation to somewhere like Telegram or WhatsApp, where you can send them like a voice message, right? You can make it more personal. And now I mentioned WhatsApp, there's people in the replies of these YouTube videos. I'm gonna get you one day motherfucker.
人们觉得参加 Zoom 电话会议很奇怪，是因为他们没做过。但其实这是很正常的，如果你问别人：“嘿，你想打个电话，我可以帮你解决问题，或者我们可以聊聊，一起愉快地交流一下。” 这也是个好办法，把交流转移到 Telegram 或 WhatsApp 等平台，你可以给对方发语音信息，使交流更具个人化。提到 WhatsApp，还有一些人会在 YouTube 视频的评论区回复：“我总有一天会找到你，混蛋。”
But there's like these scammers that have their name as like WhatsApp and then a number and they have my profile picture. That's so weird. Like, I'm sorry, I'm sorry if you guys like click on that you're an idiot. Don't click on those things. Step number six is to follow up with value, right? You've waited some time, you've gotten on a call with them. Maybe there's some space between the messages, the conversation fizzled out, but it helps to strengthen that or just like keep that connection going.
但有些骗子会把名字改成类似“WhatsApp”和一个号码，然后用我的头像。真的很奇怪。对不起，如果你们点了这样的东西，那真是傻了。不要点那些东西。第六步是要提供价值，对吧？你已经等了一段时间，跟他们通了电话。也许信息之间有些空隙，谈话中断了，但提供价值有助于加强或保持这种联系。
Oh my god, my text guy's calling me. Hey, how are you man? Yeah, sounds good man. I really appreciate it. So when you're following up with value, you want to remember their goals, right? You want to have their goals top of mind. So when you come across something, or you find something interesting, just as you're consuming content, or you're reading books, or you're watching YouTube videos, or you're building stuff out, then you can think to send it to them in order to just continue providing value to them.
哦天哪，我的技术员给我打电话了。嘿，你好吗？是的，听起来不错，我非常感谢。所以在你提供有价值的反馈时，要记得他们的目标，对吧？你要时刻想着他们的目标。因此，当你遇到某些事情，或者发现有趣的东西时，不管你是在看内容、读书、看YouTube视频，还是在做某些项目，都可以考虑把这些东西发给他们，以继续为他们提供价值。
I've done this before with like content systems that I built out, or like notion templates that I built out. And if I feel like it'll benefit one of my friends and my network, then I'm going to send it to them and just be like, Hey man, I built this out. Maybe it'll help with xyz. And so if you want like a hard script to practice, I don't recommend like copy pasting any of these just use your own voice. But if I were to give a script, it would just be, I remember you telling me about your plans for their project or goal, I found this today and thought you'd find it helpful.
我以前用自己做的内容系统或者 Notion 模板也做过类似的事情。如果我觉得这对我的朋友或我的社交圈有帮助，我就会发给他们，告诉他们：“嘿，我做了这个，也许对你们的某个项目或目标有帮助。” 所以如果你想要一个硬性脚本来练习，我不推荐直接复制粘贴这些内容，最好用你自己的语气。但如果我真的要给出一个脚本，那就是：“我记得你跟我聊过你的项目或目标计划，我今天看到了这个，觉得你可能会觉得有帮助。”
So it could be a YouTube video, or it could be really anything that you just feel like they would benefit from. So the last step step number seven is to follow up with an ask. Notice how we provided value, we've followed up with value. All of this is variable, right, you don't have to do it exactly in this order. These are kind of just the principles. And if you study influence or persuasion, you'll understand this a lot more.
所以这可以是一个YouTube视频，也可以是任何你觉得对他们有益的东西。最后一步，第七步，是跟进一个请求。注意，我们先提供了价值，然后再继续提供价值。所有这些步骤都是可变的，你不一定要严格按照这个顺序。这些只是一些基本原则。如果你研究过影响力或说服力，你会更容易理解这些。
So I'd recommend like the book influenced by Robert Chaldini. But by this point, you built a pretty damn solid connection without asking for anything yet and understand this is a long game as well. Right. If you're here to just like get a quick payment from them or get like a quick retweet from someone or a quick share, like you may succeed, but it's not sustainable. You're not building an actual like good network that you can rely on. And so at this point, you can ask them to join a mastermind group, send them one of your posts that you've put a lot of time into because they may share or retweet that, right? You don't even have to ask them to retweet it. They could just share it. And the third is ask any specific questions you have for them without paying for consulting. Right.
所以，我建议参考一下受罗伯特·柴尔迪尼影响的书。不过，到目前为止，你已经建立了非常牢固的联系，并且在此过程中没有要求任何回报。要明白，这是一个长期的过程。对吧。如果你只是为了获得快速的支付、快速的转发或者快速的分享，你可能会成功，但这并不是可持续的做法。你并没有在构建一个真正可靠的好网络。
在这个阶段，你可以邀请他们加入一个智囊团，或者把你花了很多时间写的一篇帖子发给他们，因为他们可能会分享或转发这些内容。你甚至不需要主动请他们转发，他们可能会自己分享。另外一个选择是，向他们提出任何你有具体疑问的地方，而不是付费咨询。对吧。
So this is like what a lot of people miss is they'll just shoot a message immediately to someone and expect like a thought out answer when there's no relationship there. And so if you have a burning question that you want answered, then you should practice building a relationship because a lot of the time, I mean, some people do this. I haven't really done it in the past, but I know there's some like big, big people where someone will send them a question because they don't take into account how much time like they're busy people. And so the person will send them like a link and be like, Hey, you can sign up for a consulting call here. It's like a thousand bucks. Right.
很多人常常忽略这点，他们会立即给别人发消息并期待对方会认真回复，但实际上他们与对方之间并没有什么关系。如果你有一个急需答案的问题，那么你应该先尝试建立关系。因为很多时候，人们确实是这么做的。虽然我过去没怎么这样做，但我知道一些很有影响力的人，别人给他们发问题时并没有考虑到对方的繁忙程度。于是，那些大人物会回复一个链接，告诉对方可以在这里预约咨询电话，费用大约是1000美元。
And so no one's going to pay that. But if you actually network with this person, you show that you're a cool person and a real person, then you can usually ask questions and get answers because they like you. And so if your plan is to leverage these people for audience growth, then you need to write a tweet that they would think about retweeting, right? So you could write a tweet that mentions a topic that you learn from them. You can write a post on Instagram and tag them in it because you inspired a part of that post. And then when you send that to them, you just be like, yo, just wrote this up and thought you'd enjoy it. It was inspired by our previous conversation. And if they're tagged in it, then there's mutual benefit because if they share it and that post gets traction, it just looks better for them anyways.
所以，没有人愿意付那个钱。但是，如果你和这个人建立了网络关系，展示你是个有趣且真实的人，那么你通常可以提问并得到回答，因为他们喜欢你。所以，如果你的计划是利用这些人来增长受众，那么你需要写一条他们会考虑转发的推文，对吧？你可以写一条提到你从他们那里学到的某个话题的推文。你可以在Instagram上发一篇文章并标记他们，因为那篇文章的一部分是受他们启发的。然后，当你把它发给他们时，你可以说：“嗨，刚写了这个，觉得你会喜欢。这是我们之前对话的灵感来源。”如果他们被标记了，那么这是互惠互利的，因为如果他们分享了，那篇文章获得关注，他们看起来也更好。
And so for DMS, you should be reaching out to people every single day. Right. I'm assuming if you want to become a creator or your solopreneur or one person business, you are in the space to not only learn and produce and meet people. But that's exactly it. Is you're there to meet people? If you like someone's post DM them and tell them you like it. If you like someone's reply, like it, engage with it and just be like, Hey man, I love that reply on the post. Like it's so easy to just send a DM to thank people for what they're doing online.
因此，对于私信（DMS），你应该每天都主动联系他人。如果你想成为一名创作者、单干者或独自经营的小企业主，你应该不仅学习和创作，还要结识新朋友。这正是你存在的目的之一：结识新朋友。如果你喜欢某人的帖子，就给他们发私信告诉他们你喜欢。如果你喜欢某人的回复，就点赞并互动，简单地说一句：“嘿，伙计，我很喜欢你在那条帖子上的回复。” 给人发私信感谢他们在网上所做的事情其实是非常简单的。
And so there's a bonus tip. Number eight, because you might be thinking, Dan won't just take a lot of time. It's like, yes, obviously zoom out and see the big picture. If it's going to take you four years to get a formal education and the degree, and then another 10 years to actually work your way up the ladder to a reasonable salary that you can live with, then it's going to take a few months, years, it's going to take some time to build your own thing. And all of this is ironic because the uncertain or the uncomfortable path or doing your own thing is the only quick fix out there. And when I say quick, I just mean like an expanded time horizon. It could take you two years to start making 10, 20, $50,000 a month by building your own thing. But then people love the certainty of like, Oh, I go to college for four years, I get to take a break. I get to go and work for this cool big status based company, and then work my way up the ladder from $50,000 a year to $100,000 a year, and then get capped there, and then eventually start my own thing. And maybe spend a few years doing that when you could have just done it from the start.
因此，有一个额外的小提示，第八条。因为你可能会想，丹，这不会花很多时间吗？是的，显然，拉远视角看整体情况。如果你需要花四年时间接受正规教育并获得学位，再花十年时间在公司里逐步晋升以获得一个你能够生活的合理薪水，那么建立自己的事业也需要几个月甚至几年时间。这其中有一种讽刺，因为那些不确定或不舒服的路径，或者说自己干，是唯一的快捷途径。当我说“快捷”时，我的意思是一个扩展了的时间范围。可能需要两年时间，通过建立自己的事业开始每月赚到1万、2万甚至5万美元，但人们喜欢那种确定性，像是，“哦，我去上四年大学，休息一下，然后去这个很酷的大公司工作，逐步晋升，从每年5万美元到每年10万美元，然后止步于此，最后再开始自己的事业。”而你本可以从一开始就自己干的。
That's why the digital world has no barriers. This is such an important thing. We do not live in the world that we lived in 10 years ago, you live right now and there's ample opportunity to build whatever the fuck you want. And so another thing is bringing your ideal future, the actions you're going to be taking then anyways into the now is something that you should be doing. If you want to be a writer, and you're not writing for 10, 20 minutes, even an hour a day, and then just scaling it up as you are able to make that more sustainable in your life, that's what you do. If you're going to have to DM people anyways, when it comes time to start building your own thing, you should be doing it right now.
这就是为什么数字世界没有障碍。这是一件非常重要的事情。我们已经不生活在10年前的世界了，你现在所处的世界有足够多的机会去创建你想要的一切。因此，把你理想中的未来和你将要采取的行动带到当前是你应该做的。如果你想成为一名作家，但每天没有写作10、20分钟，甚至一个小时，然后逐步增加时间，使其在你的生活中更可持续，那么你就该这么做。如果你将来需要和别人私信交流来建立自己的事业，那么你现在就应该开始这么做。
So start with DMing two people a day, you like their content DM them, then bump it up to five bump it up to 10. I promise that alone will just change fucking everything. Because the thing with this is like, Oh, you like, why would I do these things if I'm not being paid for it? Do you do you see the dissonance there? There's a huge dissonance where it's like, you're not going to be able to get paid for it until you have enough practice from doing it without getting paid in order to get paid. And preferably it's something you like doing. Like, if you're going to be writing every day in the future and getting paid for it, but you're not writing every day right now, and working your way up in terms of income, then I don't know what you're doing like, I'm feeling feisty today. So just get your shit together.
从每天给两个人发信息开始，如果你喜欢他们的内容，就给他们发信息。然后逐渐增加到五个人，再增加到十个人。我保证，这样做本身就会彻底改变一切。因为问题在于，你可能会想，“如果我没能得到报酬，为什么要做这些事情？”你能看到这个矛盾吗？这里存在一个巨大的矛盾，那就是：只有在你通过不拿报酬的实践积累了足够经验之后，你才能拿到报酬。而且最好是你喜欢做的事情。比如说，如果你将来每天写作并因此获得报酬，但现在你并没有每天写作，也没有为了增加收入而努力，那我不知道你在做什么。我今天有点急躁，所以赶紧把事情做起来吧。
So Complex sales funnels upsells with countdown timers absurd guarantees and flexing big numbers rented Lamborghinis and beautiful women on a yacht for a paid photoshoot to market the product. That was the state of Internet marketing 10 years ago. And you still see some of it now. And I don't believe it's all bad. Most of the things that I talk about in my videos, I don't actually believe are all bad. I'm just using them to help frame a discussion like I am here. But over the past 10 years, it seems like most of the big names or the things that we are exposed to on the internet, people are people seem like they're walking on eggshells and bending the truth to make an income.
复杂的销售漏斗、倒计时促销、荒谬的保证以及使用大数字炫耀，出租的兰博基尼和在游艇上拍摄的美丽女性来推广产品。这就是十年前互联网营销的现状。即使现在，你仍然能看到一些这样的现象。我并不认为这些完全是坏事。我在视频中谈到的大多数事情，我并不认为都是坏的，我只是用它们来协助讨论，就像我现在正在做的那样。但在过去的十年里，似乎互联网上的大人物或者我们接触到的事物，大多人看起来像是如履薄冰，并且在扭曲事实以谋生。
Start an agency. You can make $100,000 fast. So you can learn one skill that you hate to work with people that you hate. Start a drop shipping store. You can ship straight from China. So you can sell useless products and contribute to the cheap dopamine extravaganza going on online. Target this niche and never break out of it. Never evolve. Never incorporate your interest into your work. Always squeeze the most money you can out of your customers. Okay, nobody actually said that, but it was implied in their teachings.
开个代理公司。你可以很快赚到10万美元。你只需要学会一个你讨厌的技能，去和你讨厌的人打交道。
开个代发货店铺。你可以直接从中国发货。这样你就可以卖一些没用的产品，给网上那些贪图廉价快感的人添砖加瓦。
锁定这个小众市场，永远别跳出这个圈子。永远别进化。别把你的兴趣融入到工作中。总是从顾客身上榨取最多的钱。
好吧，没人真的这么说过，但他们教的内容其实就是这个意思。
I don't really care if you go out and do these things. I feel like they can be a decent stepping stone. And I made a tweet the other day about how the most successful people they use unethical strategies and spin them in an ethical way. That is how you start to integrate your shadow, right? It is much better than repressing your emotions and having and starting to unconsciously manipulate people because everyone has a dark side. Everyone has a shadow to think you are absolutely pure is just idiotic and even more egoic than you think because you're thinking it's not egoic. You need a modality or a vessel to integrate your shadow. And so sales, marketing, persuasion, influence, and practicing these things in business in order to sell a beneficial product is a very useful thing to do with your life.
我其实并不介意你出去做这些事情。我觉得它们可以作为一个不错的踏脚石。我前几天发了一条推文，说最成功的人都使用不道德的策略，然后把它们包装成道德的方式。这就是你开始整合你内心阴暗面的方式，对吧？这比压抑你的情绪、无意识地操纵别人要好得多，因为每个人都有阴暗面。每个人都有个黑暗面，认为自己完全纯洁是愚蠢的，而且比你想象中的更自负，因为你认为这不是自负。你需要一种方法或载体来整合你的阴暗面。因此，在商业中为销售有益的产品而进行销售、营销、说服和影响等练习是非常有意义的事情。
So these things aren't bad. And there's a better way of going about it. And that's why you watch these videos, right? You're subscribed to my channel because you want to create a better life. And maybe you've experienced these business models before and have tried them out for three to six months or however long it takes to start seeing some results. And you're just not content with your results. You're not satisfied with your work. You don't see it becoming fulfilling to you. And that's the entire reason you got into this.
所以这些事情并不是坏事。有更好的方法来处理。而这就是你为什么看这些视频的原因，对吧？你订阅了我的频道，因为你想创造更好的生活。也许你之前体验过这些商业模式，并尝试了三到六个月或不管需要多长时间才能开始看到一些结果。但你对自己的结果并不满意。你对自己的工作不满意。你不认为它会让你感到满足。而这正是你涉足这个领域的全部原因。
So if you've watched my videos, you know that I am here to tell you that there is a way to do what you want or do what you enjoy and pull in income doing so. And this entire video came about because I was on a zoom call with a guy named Michael in the modern mastery community, one of the members.
所以，如果你看过我的视频，你就知道我在告诉你，有一种方法可以让你做自己想做的事或喜欢做的事，并且还能赚到钱。这整个视频的灵感来自于我在现代精通社区参加的一次Zoom电话会议，和其中一位成员迈克尔聊过后有了这个想法。
And we hit it off and we were talking about the future of the crater economy. And we noticed some patterns because he's deep in the business game. I'm deep in the business game. And we've noticed certain things in the first to just kind of frame this discussion is that the level of markets of sophistication across the board is increasing as a whole. And so market sophistication in this sense is the awareness of the products and services available on the market. Right. So the market right now is pretty dang flooded with all of this shallow cheap advice like how to get laid one on one how to pick up girls how to start this agency business, whatever whatever all of these quick fix products that neglect the big picture of business, right. And without a big picture without being able to see into the future and have that sense of fulfillment or sense of mastery behind what you're doing over a long enough time period, you're going to burn out and you are not going to enjoy your life.
我们一拍即合，开始讨论关于火山口经济的未来。由于他在商业领域非常深入，而我也是，所以我们发现了一些模式。首先，为了更好地展开这个讨论，我们注意到整体市场的复杂度正在提升。在这里，市场复杂度指的是对市场上现有产品和服务的认知。目前市场几乎被各种肤浅且廉价的建议产品所淹没，比如怎样约会女生、怎样开办某个代理业务等，这些快速解决方案往往忽略了商业的全局观。没有全局观，没有能够展望未来并在长期内获得满足感或掌握感，你最终会感到疲惫并且无法享受生活。
When the entire reason you are doing this is to enjoy your life more. And so with that raising of the level of market sophistication, it's just like the school system, how most of us, especially if you're watching this video, have lost trust in the school system, right? But now people are losing trust in and have not had that much trust for the shady marketing tactics that have been presented over the last decade of internet marketing as a whole.
当你做这些事的全部原因是为了更好地享受生活时，情况就像是市场逐步成熟。这有点像教育系统一样，我们大多数人，尤其是看这个视频的人，已经对学校系统失去了信任，对吧？现在，人们对那些在过去十年间出现的互联网营销中的各种不正当手段也开始失去信任，或者说一开始就没有太多信任。
So to start this off, this is this week's visual, right? So on, this is the future of education in my eyes, where a student instead of going through the school system, which prefers conformity, memorization, standardize tests, convergent thinking, and just becoming a cog in the machine and then being trained into the societal system or the social fabric as an employee, a student will go through the creator economy and be able to pursue their curiosities, find a community, learn relevant skills that you can actually make money with, start a real world project without having or needing any credentials, there's no gatekeepers on the internet, and then acquiring the specific knowledge necessary along the way to become an entrepreneur.
那么，首先，这是本周的视觉材料，对吧？在我看来，这代表了教育的未来。学生将不再经过学校系统，这个系统偏好的是一致性、记忆、标准化考试、趋同思维，并把学生培养成社会系统中的一颗螺丝钉、一个员工。相反，学生将进入创造者经济体，通过追求自己的好奇心，找到一个社区，学习实际能赚到钱的相关技能，不再需要任何资历就能启动真实的项目。互联网上没有把关者，他们可以在此过程中获取必要的专门知识，最终成为企业家。
And so a lot of you know my philosophy about how everyone is an entrepreneur, some just decide to get paid for the value they have to provide. I also talk about how entrepreneurship is modern day survival. Our ancestors were entrepreneurs, and they serve their communities, right? In the past, you had a little niche community that in this case, it was like a physical community rather than an unlimited digital community, where you had a specific thing that you could provide inside of that physical community, whether you were a cook or the natural path, right? You helped people heal or you were the doctor or you went out and hunted for food, you created fires, you were taking care of the kids, whatever it may be, things have subtly shifted, right? In terms of like tangible things, but our psyche remains the same, right? And so we have to fulfill the same needs through entrepreneurship.
所以，很多人都知道我的理念，即每个人都是企业家，只是有些人决定为他们提供的价值获取报酬。我还谈到创业是现代生存之道。我们的祖先也是企业家，他们服务于自己的社区，对吧？过去，你生活在一个小型的社区，这种社区是实体的，而不是无限的数字社区，在那个社区里，你会提供某种特定的服务，不管你是厨师还是自然疗法师，你帮助人们康复，或者是医生，或者外出打猎获取食物，生火，照顾孩子等等。虽然这些具体的事情发生了一些微妙的变化，但我们的心理需求保持不变。因此，我们必须通过创业来满足这些相同的需求。
And so my first point with this to illustrate communities is that reality is not compartmentalized, right? When people go to school, they usually start somewhat broad with like general studies and then they niche down and into a specific compartment, right? They go to for a biology degree or a certain doctor degree, right? They get very specific. And what that does is that neglects the holistic nature of life. And so the same holds true for online business where they tell you to niche down as far as fucking possible. So you can like target a specific problem within that.
所以，我想通过这个例子来说明社区的作用：现实生活是没有被分割成单独部分的，对吧？人们上学时，通常会先学习一些较为广泛的基础课程，然后再逐渐专注于某个特定领域，对吗？比如，他们会攻读生物学学位或某个医生学位，他们变得非常专注。而这样做的结果是忽视了生活的整体性。同样，在网络商业中，他们会告诉你要尽可能地细分市场，这样你就可以专门解决某个特定问题。
But like building an audience and a personal brand is somewhat new, right? More people are talking about it now. And to be quite honest, in my experience, in the past three years of me doing this previously freelancing, so I understand both sides of the argument, the strategies for making an income are vastly different, right? If you want to niche down and stay very focused on one little niche, you are limiting your audience growth and your future potential to pivot. So an example just to paint the picture, Zuby is someone on Twitter and other platforms now who's grown quite a bit where his main topic that he talks about is like political stuff, self improvement, but he sells a fitness program. And he makes music, right? You're just a personal brand, you're attracting people that like you.
但建立一个受众群体和个人品牌是相对新的，对吧？现在有更多人讨论这个问题。说实话，根据我前三年从事自由职业的经验，我能理解这种观点的两面性。赚钱的策略大不相同，对吧？如果你想专注于一个小领域并保持非常专注，你就会限制你的受众增长和未来转型的潜力。举个例子，Zuby是Twitter和其他平台上的一个人，他的主要话题是政治、自我提升，但他也卖健身课程，而且他还创作音乐。你只是一个个人品牌，你吸引的是喜欢你的人。
And then you are nicheing down on a specific problem or goal that people relate with. And then you're positioning a product to be perceived from the lens of that problem or goal. And then you are selling it to the people that resonate with that in your audience. You're not like not every single person in your audience is a customer right away right when they follow you. And so with this, the essence of marketing is getting people from point A to point B via a transformation, right? And what's in the middle there from point A to point B isn't so compartmentalized to something like biology, right? In my case, modern mastery, the community, I help people work less earn more enjoy life. I can create like a better point B and illustrate that point, but it's to live a good life, right? That is a niche goal.
然后，你需要专注于一个特定的问题或目标，这样人们可以与之产生共鸣。接着，你将产品定位于这个问题或目标的角度，让人们从这个视角来感知你的产品。然后，你将产品销售给在你的受众中与之共鸣的人。并不是你所有的受众一关注你就立刻成为客户。营销的本质是通过一个转变将人们从A点带到B点，对吧？A点到B点之间的过程并不像生物学那样被划分得很细。在我的案例里，比如“现代掌握”这个社区，我帮助人们工作更少，赚得更多，享受生活。我可以描绘一个更好的B点并加以解释，但最终的目的是让人们过上好生活。这就是一个细分的目标。
Most people don't want that some do. And even less want it from me as a teacher, right? People resonate with me. That's niche enough. And so with that, what is my process from going to point A to point B? It's not limited to one thing like building a business, it's health, wealth, relationships, it's fucking everything that it takes to create a good life. And if you limit yourself to one specific thing, then you are limiting the value that you can give your audience, right? And this is what I'm trying to paint with this entire video.
大多数人不想要，但有些人确实想。而且更少的人希望我作为老师教他们，对吗？人们跟我产生共鸣，这已经足够小众了。所以，我从A点到B点的过程是什么？这不仅限于一件事，比如建立一个企业，它涵盖了健康、财富、关系，几乎所有创造美好生活所需的一切。而如果你把自己限制在某一特定事物上，那么你就限制了你能给观众带来的价值，对吗？这就是我在整个视频里试图表达的意思。
So that was the first point to start to frame this conversation. The second point is that we need more holistic solutions for a community with a shared purpose. So Napoleon Hill has a concept called a master mind. And in essence, what that is, it is a group of one or more people or two or more people. So a group of people with a shared purpose. And by working together, they can actualize that purpose 10 times faster than they would be able to alone, right? So you are building a community of people with a same purpose. That's what you're attracting people to is your vision or your purpose for the future. And then by combining minds, you are able to help other people hit that much, much, much faster.
所以，这就是我们开始这次对话的第一个要点。第二个要点是，我们需要为拥有共同目标的社区提出更全面的解决方案。拿破仑·希尔提出了一个叫做“智囊团”的概念。实质上，这就是一个由一人或两人以上组成的小组，也就是说，一个有共同目标的小组。通过共同合作，他们可以比单独行动快十倍实现这个目标，对吧？所以，你在建立的是一个拥有相同目标的社区。这就是你吸引人们加入的原因，是你对未来的愿景或目标。然后，通过头脑风暴和合作，你能够大大加快其他人实现目标的速度。
Your audience in this case is your community that you are serving. And each of them in this creator economy are going to have their own community as well if they decide to lean into their entrepreneurial nature. And so what you're doing is you're attracting this community. And then you're distilling what you know, your knowledge, expertise, experience, skill set, to them in order to reach the goals that you set for them, right? You are becoming an educator. And so the purpose that you are helping people achieve is the niche in itself. But the way you help people achieve that goal is not niche down. It's holistic, right? What is everything it takes to reach that goal? Is it starting a business? Is it beginning self improvement? Is it nurturing your relationships? Right? We'll talk about this more.
在这种情况下，你的受众是你所服务的社区。而在这个创作者经济中，如果他们决定发挥自己的创业精神，每个成员也都会有自己的社区。所以，你的任务是吸引这个社区，然后将你所知道的、你的知识、专长、经验和技能传授给他们，以帮助他们实现你为他们设定的目标，对吧？你正在成为一名教育者。而你帮助人们实现的目标本身就是一个细分市场。但你帮助人们达到这个目标的方式却不是细分的，而是全面的，对吗？达成这个目标需要什么？是创业吗？是开始自我提升吗？还是培养你的人际关系？我们将会进一步讨论这些内容。
So we need fewer shallow promises and more solutions to reach meaningful goals. And that means that the foundation of the information you give out as a creator needs to have people set meaningful goals for themselves. It needs the foundation of every single teaching needs to be critical thinking. But modern business models don't do that. Right? They pay no regard to that drop shipping a fancy little flashlight has no soul. And then creating like a basic journal with a print on demand strategy, just so you can sell something like to get in on whatever little game there is.
所以，我们需要减少肤浅的承诺，多一些实现有意义目标的解决方案。这意味着，作为创作者，你传递的信息基础应该是帮助人们设定有意义的目标。每一个教学的基础都需要是批判性思维。然而，现代的商业模式并不是这样的，对吧？它们对此毫不在意，比如卖一个花哨的小手电筒没有灵魂。然后用按需印刷策略制作这样的基本日记本，只是为了随波逐流地卖些东西。这些都缺乏真正的意义。
That's fine. Go ahead and do that. But you're here because you want to do more, right? You want to not be that person. You actually want to contribute to people's lives. And so the same holds true for starting an agency with a skill that you don't give a shit about to sell to people that you don't give a shit about in order to pull in cash that is just like there's no there's nothing there. So the third point is clarity above all because the past decade of internet marketing has banked on complexity products and services would have the same simple solutions just repackaged in a new way because that is marketing, right?
那没问题，继续做吧。但你来这里是因为你想做得更多，对吗？你不想做那种人。你实际上希望对他人的生活有所贡献。所以，对于凭借自己不在乎的技能去创立一个代理机构，并将这种技能卖给你也不在乎的人，只为了赚一点没有意义的钱，这样的做法也是一样的。因此，第三点是要把清晰度放在首位，因为过去十年的互联网营销一直依赖于复杂的产品和服务，而这些产品和服务其实都有同样简单的解决方案，只是以新的方式重新包装而已——因为这就是营销，对吧？
You go and look at any self help book on habits and they're all saying the same thing. But they're different in the form of how they're told, which is actually a good thing. I'm not blaming books here because books are usually more holistic than not because it involves the author's personal experience or you're tying in different anecdotes. But when it comes to courses or even internet content in general, it's just step, step, step, step. Here's how you do it. And there's nothing unique about this. You just need to go and do it. And I'm going to the next person is going to repackage it into something else.
你去看看任何关于习惯的自助书籍，他们讲的都是同样的东西。不过，它们的表达形式不同，这实际上是一件好事。我并不是在责怪这些书，因为书籍通常更全面，因为它涉及到作者的个人经历或不同的小故事。但是当涉及到课程、甚至是互联网内容时，通常就是一步一步的流程。告诉你就是这样做的，没有什么特别的。你只需要去做就行了。接下来会有另一个人用不同的方式重新包装这些内容。
And then everyone's going to get stuck in this surface level bubble and never seek out the depth behind things or the root cause, right? So now people want a clear, simple and practical solution from the lens that they learn best from or from the teacher that they learn best from, right? So I am a very philosophical person and people follow me because I'm philosophical and some people are very practical and they enjoy the the practicality zero fluff stuff. I love fluff.
然后，每个人都会困在这种表面的泡沫里，永远不会去追求事物背后的深度或根本原因，对吧？所以现在人们希望从他们最擅长学习的角度，或者从他们最喜欢的老师那里得到一个清晰、简单和实用的解决方案，对吧？我是一个非常哲学的人，人们关注我因为我很有哲理，有些人则非常实用，他们喜欢那些没有花哨内容的实用信息。而我喜欢那些有点花哨的东西。
Like the tweets or the social media posts where it's like, I only like to read books that don't have fluff or cut through the plot fluff and give me the straight value. And this is with me specifically because like, I just like fluff. It helps me frame certain things. It gives me the nuance or the big ideas that the same old actionable advice won't give, right? There's only so many principles in all of this stuff. Like, if you want to go and learn how to start a billion dollar company, you can do that in like 10 steps.
喜欢那些类似的推特或者社交媒体帖子：我只喜欢读没有啰嗦内容的书，直击要点，提供直接的价值。而我个人就特别喜欢那些带“啰嗦”的内容。它们帮助我框定一些事情，给我提供了细微差别或者大创意，而这些都是那些老生常谈的实用建议所无法提供的。毕竟，这些东西里的原则是有限的。如果你想知道如何建立一个市值十亿美元的公司，可能只需要十个步骤。
And then everything else is really like, there's steps to do things. And most people don't do that because they don't have the fluff that resonated with them. They don't have the why that made them actually go and act on something, right? People are so stuck in this little surface level trap of I want, I want to know exactly how to do this, this, this, this, and this without the vision or the why or even the clarity to get there because of that path. It's just, it's all out of whack. And so as a creator, by leaning into the voice that you learn best from or using that to help others or just following the people that you learn best from, the student-teacher relationship gets a lot better there in the creator economy, because you attract people with your shared goals and the ones that learn best from you.
然后，其他一切其实都有步骤可以遵循。但大多数人不会那样做，因为他们没有让自己产生共鸣的动力。没有那个“为什么”让他们去真正行动，对吧？人们常常停留在浅层次的陷阱中，他们想要知道每一件事情的具体操作步骤，却没有愿景、没有为什么，甚至缺乏清晰的方向，因为这个过程本身就乱七八糟。所以作为一个创作者，通过依靠你学得最好的声音或用它来帮助他人，或者只是关注那些你从中学得最好的人的时候，在创作者经济中，师生关系会变得更好。因为你会吸引与你有共同目标的人，以及那些最能从你身上学到东西的人。
And this starts to illustrate the depth behind my saying you are the niche. And I have a video on this as well in the one person business so now we're going to talk about the emergence and demand for the holistic synthesizer. So under this philosophy that I'm painting, the creator economy cannot get saturated because one your community evolves. So when you don't subscribe to a specific label compartment or niche of reality that limits what you are capable of, the only option is to evolve beyond that humans and communities or collectives do not only stick to one goal, right? It evolves with time you at you achieve a goal and then you set a new one and then you achieve it and you set a new one and you achieve it and you set a new one. And so as a creator, you evolve.
这段话开始阐明我所说的"你就是细分市场"背后的深意。我有一个视频也讨论了这一点，关于个人创业的内容。现在我们谈谈整体综合者的出现和需求。在我描绘的这种理念下，创作者经济是不会饱和的，因为你的社区是不断发展的。所以，当你不局限于现实中的某个特定标签、分隔或细分市场，限制了你的能力时，唯一的选择就是超越这些。人类和社区（或集体）不仅仅追求一个目标，对吧？它是随着时间发展的，你实现一个目标，然后设立新的目标，接着你又实现它，然后再设立新的目标，如此循环。因此，作为一个创作者，你也在不断进化。
And that means that your products evolve, right? So I started out as a web designer and I sold a web design product because the only thing you can do is teach what you know from personal experience. And so my products or services revolved around web design. I sold a web design product. I freelance with web design. I sold a freelancing product as well. And over time, as I created new products, as those didn't fulfill me as much and I wanted more and I wanted to grow, I stopped selling those and I desaturated the market. So a new web designer can come in, right? So if creators, or this is just creators in general, if they actually keep improving themselves and don't get stagnant and continue building, then your products evolve and you desaturate the market underneath you.
这意味着你的产品会不断发展，对吧？我一开始是一个网页设计师，销售的也是网页设计相关的产品，因为你只能教你亲身经历过的东西。因此，我的产品和服务都围绕网页设计展开。我卖过网页设计产品，还在网页设计领域做过自由职业者，并且销售过自由职业相关的产品。随着时间的推移，当这些产品不再满足我，我渴望更多的成长时，我就停止销售这些产品，从而让市场上的竞争减弱，这样新的网页设计师就有机会进来了。所以，如果创作者——不仅仅是个别创作者，而是创作者们整体——能够不断提升自己，不停滞不前，继续创造新东西，那么他们的产品就会不断进化，并且逐渐减少市场的饱和度。
So the third point here is that you have a unique web of interests, right? It's a web of interests. As an example, I've talked about this many times before go watch the other videos, but a person that is interested in fitness, business and spirituality is vastly different from a person that talks about fitness, business and tech, right? Just because of the infinite combinations those hold and the topics that spring from those and how you articulate those over 50,000 tweets or 1000 Instagram posts or even 1000 YouTube videos.
第三点是你拥有一个独特的兴趣网，对吗？所谓兴趣网就是这样。举个例子，我之前多次提到过，你可以去看其他视频。一个对健身、商业和灵性有兴趣的人，和一个对健身、商业和科技有兴趣的人是完全不同的。这是因为这些兴趣的无穷组合所带来的话题是不同的，以及你在大约五万条推文、一千个Instagram帖子，甚至一千个YouTube视频中如何表达这些兴趣。
And then the fourth point of why the creator economy cannot get saturated is that large creators have ample resources. It's not rare to see large accounts decrease output on all fronts. I see this all the time on Twitter, like with people over 300,000 followers, they tweet like once a day, maybe once every three days, they have resources, they don't need more, right? They have all the money they could have. And you this isn't rare on YouTube either. If you go and look at someone with a million subscribers, I'd say 50% of the time they've either stopped posting altogether, or they're posting like once a month, once every three months or something like that just to pop in and say what's up.
第四点，为什么创作者经济不可能饱和，是因为大咖创作者拥有丰富的资源。这种情况并不少见，大号经常会在各方面减少输出。我在推特上经常看到这种情况：拥有30万粉丝的人可能一天发一次推文，甚至每三天才发一次。他们有资源，不再需要更多了，对吧？他们已经拥有了所有的钱。在YouTube上也不稀奇。如果你去看看那些拥有一百万订阅者的人，五成的概率是他们已经完全停止发布内容了，或者只是每个月发一次，每三个月发一次，仅仅是露个面问候一下。
And so this gives new creators the ability to flood the market, generate attention for themselves and show that they are an authority in the space and then continue evolving evolving until they reach a point where they also have ample resources, mostly in the form of money. And then they can go on to start another business. Like right now I'm starting a software business. I'm also writing a book. I'm doing other high lever activities so that I can eventually move on. I don't ever want to leave social media per se, but I don't want it to it doesn't consume my life. But it did previously. I want to the entire goal behind my efforts is to be in full control of my days.
因此，这给了新创作者一个机会，他们可以充实市场，为自己制造关注，并展示自己在该领域的权威性，然后不断发展，直到他们拥有充足的资源，主要是金钱。然后，他们可以继续启动另一个业务。例如，现在我正在创办一家软件公司，还在写一本书，还在进行其他高层次的活动，以便最终可以前进。我并不想完全离开社交媒体，但也不想让它占据我的全部生活，但以前确实如此。我所有努力的最终目标是完全掌控我的时间。
And so over 10 years of attempting to solve that problem, that's what you need to do. You need to evolve. So the holistic synthesizer, which is the solution to this all and what I would encourage you to become or aim to become. So let's define what this holistic synthesizer is. It is someone who pursues their own vision, forges their path with the unique skills and interests they acquire. They do not view those skills or interests as individual parts, but as an interconnected whole that are necessary aspects of their life, not temporary pieces for a quick cash grab. Their life's work is to distill, educate and distribute their personal experience on the path.
在尝试解决这个问题的十多年时间里，你需要做的就是不断进化。所以，我鼓励你成为或者努力成为一个“整体综合者”，因为这是解决所有问题的关键。那么，什么是“整体综合者”呢？让我们来定义一下。整体综合者是那些追求自己愿景的人，他们用自己独特的技能和兴趣开拓出一条道路。他们不将这些技能或兴趣视为独立的部分，而是把它们看作生活中必不可少的、相互连接的整体，而不是为了快速赚钱的临时手段。他们毕生的工作就是提炼、教育和传播他们在这条道路上的个人经验。
In short, a holistic synthesizer is someone who documents their journey to the good life in an educational and persuasive manner. That's what everyone's trying to do. Right? Why not be honest about it? Every single person's niche is how to achieve the good life. I saw a tweet somewhere. This sounds extremely cringe, but it's so true. And I saw this like two years ago, but it was a tweet and it was like, everyone's at the end of everyone's journey, they are a life coach. Okay, so why not lean into that now?
简言之，一个全面的综合者是以一种有教育意义和说服力的方式记录自己通往美好生活的旅程的人。这正是每个人都在努力做的事，对吗？为什么不坦诚面对呢？每个人的领域都是关于如何实现美好生活。我曾在某处看到一条推文，虽然听起来非常矫情，但却很真实。我大概两年前看到的，那条推文说，每个人的终点都是成为生活教练。那么，为什么现在不朝这个方向努力呢？
You don't have to label yourself as a life coach, be get creative with it, like call yourself the modern conqueror or something. Same thing, but that's what a brand is, right? Don't call yourself a life coach. Create a fucking good brand. Your brand is your story where you are now, regardless of experience. Your content is your school. What helped you get there? Pass it down. Your product is the map, a holistic system that helps people get to where you are with less trial and error.
你不必称自己为人生教练，可以创造性地起个不一样的名字，比如称自己为“现代征服者”或者别的什么。这都是一样的东西，但这就是品牌，对吧？不要称自己为人生教练，要创建一个特别棒的品牌。你的品牌就是你的故事，无论你现在处于什么阶段，无论经验多少。你的内容就是你的学校，是什么帮助你到达现在的位置？把它传递下去。你的产品就是地图，一个全面的系统，帮助人们以更少的曲折达到你现在的位置。
The internet has given you the power to self educate faster than ever has been possible to just educate yourself and learn new skills. Take it upon yourself to improve your life, pursue your curiosities and share your discoveries. That's all this is when more people master their personal lives, they can put the creative ability of their minds together to work on global problems. By the point you do this, you'll know what to do by the point you master your survival or improve yourself to the point of self actualization, you'll know what to do.
互联网赋予了你自我教育的力量，这种速度是前所未有的。你可以自学并掌握新技能。主动改善自己的生活，追求自己的好奇心，并分享你的发现。就是这么简单，当更多人掌握自己的生活时，他们可以将创造力集合起来解决全球性问题。一旦你做到这一点，你会知道该怎么做。当你掌握了生存技能或自我提升到一定程度时，你会知道该如何行动。
You have to build your own thing. Entrepreneurship is modern day survival. Your psyche is wired to hunt. You are neuro biologically rewarded for hunting for your survival, not for being a monkey and a cubicle hunt for money to ease survival induced stress and open room for creativity. The creator philosophy is not a business model, but a way of life. And in essence, it's improve yourself and then improve others that want to be helped from the lens that you are distilling in for information from or from your personal experience.
你必须建立自己的事业。创业是现代的生存方式。你内心天生就有追求的本能。你在狩猎以求生存时，会在神经生物学上获得奖励，而不是在办公室里为了减轻生存压力而挣钱。创作者的哲学不是一种商业模式，而是一种生活方式。本质上是先提升自己，然后从你的信息渠道或个人经验的角度，帮助那些想要得到帮助的人。
So here are the steps to doing this so you can start acting today. Step number one is of course to master your survival. And this is mastery is a process, right? You don't have to wait until you hit the point where you've mastered your survival. Because frankly, I don't think you'll ever like actually register as you mastering your survival. It's an ever it's a never ending process. What I'm saying here is that you need to master your survival for life because you can't sustain authenticity when you need something from someone else for survival. Right? If you can't if you aren't self reliant and able to generate an independent income source and have a sense of self confidence that does not require you you don't need anything from others. Right? So you can act authentically. Every single individual on this earth has to self actualize in order to contribute to humanity in the best way they can. Self actualization is to fulfill the desire to become everything one can be to actualize your potential. While this can be done with the perfect career path that you find or create for yourself, I can't help you there. I haven't done that. Right? I'm here to help you with business and self improvement and everything that I've done because that's what we're talking about here. You can go find someone else if you don't resonate with this message. That's the point.
以下是这个过程的步骤，以便你可以从今天开始采取行动。第一步当然是掌握你的生存技能。而这种掌握是一个过程，对吧？你不必等到完全掌握生存技能的那一刻才开始行动。坦白说，我认为你可能永远都不会感觉到自己彻底掌握了生存技能。这是一个永无止境的过程。我在这里说的是，你需要终身掌握你的生存技能，因为当你在生存方面依赖他人时，你无法保持真正的自我。如果你不能自给自足，无法独立产生收入来源，并且缺乏不依赖他人的自信心，那么你就无法真实地表现自己。地球上的每一个人都需要自我实现，以便以最佳方式为人类做出贡献。自我实现是满足成为最好的自己、实现自己潜力的愿望。虽然这可以通过找到或创造适合你的完美职业路径来实现，但在这方面我无法帮你，因为我自己也没有做到。我在这里是要在商业和自我提升方面帮助你，因为这是我们在谈论的内容。如果你对这个信息没有共鸣，可以去找其他人帮忙。这就是重点。
Another thing is that I didn't choose that route because I saw that you will never have full control over your days or the way that you make money or anything. So my recommendation is still the same. I've talked about this before many times, but you have to solve the biological problems in your life. Improve your health finances and socialization. Discover your interests through improvement. And this takes time, but it does not limit you for making an independent income right now, which we'll talk about in the next video where I discuss the minimum viable offer. Right? So you can actually just learn a skill and start selling it. And the other thing you have to understand is that 95% of people's problems revolves around survival based problems. Right? Health, wealth, relationships, and happiness.
还有一点，我没有选择那条路，因为我发现你永远无法完全掌控自己的生活、赚钱的方式或其他任何事情。所以我的建议依然不变。我以前多次提到过这个，但是你必须解决生活中的生物学问题。改善你的健康、财务状况和社交能力。通过自我提升来发现你的兴趣。这需要时间，但并不妨碍你现在就开始独立挣钱。我们将在下一个视频中讨论最低可行产品（MVP）。你可以学会一项技能并开始销售。另外你需要明白的是，95%的人们的问题都围绕着生存问题。包括健康、财富、人际关系和幸福感。
So if you can solve that for yourself and then create a system to help you do that like a system in this case, let's say it's like a gym program that you create for yourself that you don't copy from someone else. That's the key here. You have to figure it out for yourself so that you actually have something that you can bring to the market. If you just copy it, what everyone else is doing and never zoom out and create something of your own, then you aren't going to succeed in this game. You have to test, experiment, fail and create a system that resonates with you because you're attracting people that resonate with you.
所以，如果你能自己解决这个问题，然后创建一个系统来帮助你，比如在这种情况下是你自己设计的健身计划，而不是从别人那里复制的。这是关键所在。你必须自己弄明白，这样你才有东西可以拿到市场上。如果你只是复制别人做的事，从不放眼全局、从不创造自己的东西，那么你在这个游戏中是不会成功的。你必须测试、实验、失败，创建一个与你契合的系统，因为你吸引的是与你契合的人。
Another thing there is that people don't learn best from someone that's 10 steps ahead of them. They learn best from someone that is two steps ahead of them, right? Someone who has freshly solved the problem. And that's why I recommend creating a course, right? Because I usually create my courses when I'm two to three steps ahead of who I once was, right? After I start seeing results. And of course, I can iterate on the product, but then I'm able to position that product to someone who was two steps behind me then. So it's evergreen, right? I'm not teaching from the extremely high level that I'm at now.
还有一点是，人们并不总是从那些比自己前进了十步的人那里学得最好。他们其实更容易从那些仅仅比自己快两步的人那里学到东西，因为这些人刚刚解决了他们面临的问题。这就是为什么我建议制作课程的原因。因为我通常在比原来的自己前进两到三步的时候制作课程，也就是在我开始看到成果的时候。当然，我可以对课程进行迭代，但我能够把这个课程定位给那些比我当时落后两步的人。所以这是一个持久有效的方法。我并不是从我现在极高的水平上去教学。
So step number two, after mastering your survival is to create your own philosophy. There is enough shallow advice on how to make money, how to get laid and various methods for putting a bandaid over your mental health. We need more individuals that are truth seekers. The individuals that understand that step by step shallow advice looks good on the outside, but is hollow on the inside. We need more people that can attack the root of problems, which is often metaphysical, spiritual or existential. It's rarely shallow self help advice because that's what the self help advice came from was from the philosophical stuff.
所以，第二步，在掌握了如何生存之后，就是要形成自己的哲学。关于如何赚钱、如何吸引异性和各种临时缓解心理问题的方法，已经有太多肤浅的建议了。我们需要更多追求真理的人。那些明白按部就班的肤浅建议表面上看起来不错，但内里是空洞的人。我们需要更多能够直击问题根源的人，这些根源往往是形而上学、精神或存在主义层面的。那些肤浅的自助建议很少能触及这些，因为自助建议本来就是从哲学层面来的。
The world is desperate for depth and that you can only create depth by forging your own path. Philosophy is based on experience. And you have to self reflect to notice patterns in your life. And you need to study the greats and align those and find the patterns in their life that aligns with your life. You have to set your mind on an ideal future and then need to start and view the length view your problems and your day to day actions from the lens of your ideal self so that you have a compass for your decision making because we aren't here to get the same results that everyone else has gotten for the past decade.
这个世界渴望深度，而只有走自己的路才能创造深度。哲学基于经验。你必须自我反思，才能发现生活中的模式。你需要研究伟人们，找到他们生活中与你一致的模式。你必须设定一个理想的未来，然后开始从理想自我的角度来看待你的问题和日常行动，这样你就有了决策的指南，因为我们不想得到过去十年里其他人都得到的相同结果。
And so as an example, my ideal future is kind of what I'm living right now because that's what you do. You just live your ideal future and eventually the amount of time you get to spend on that ideal future becomes like fully actualized. So my ideal future is four hour workdays, writing every single morning for like two hours, hitting the gym, building businesses or not even businesses, but side projects like I want to build the mastery facility, which would be like a co-working space of fucking sick gym and other things and expand modern mastery and build my software and just do fun things and be able to eliminate the things that I don't want to do.
因此，作为一个例子，我理想的未来其实就是我现在正在过的生活，因为你需要做的就是过上你的理想生活，最终你会花越来越多的时间在这种理想的未来上，直到完全实现。所以我的理想未来是每天工作四个小时，每天早上写作两个小时，去健身房，然后搞一些项目，比如我想建一个‘掌握中心’，这个地方会是一个超级棒的健身房和其他设施的共享工作空间，还有扩展现代掌握，开发我的软件，做些有趣的事情，并能剔除那些我不想做的事情。
And that philosophy alone is much, much, much different from many others. And so what I do is I study the greats and I build things and make mistakes. And then I align my philosophy with certain aspects of theirs. I take the best from the greats from multiple different ones and make it my own. That's how you forge a unique philosophy. And you have to be open to change that philosophy along the way when you encounter new information or new ways of doing things, better ways of doing things.
这种理念本身就与许多其他理念有着很大的差异。所以我会研究那些伟大的人物，学习他们的成就，自己动手尝试，犯错误。然后我将自己的理念与他们的某些方面相结合，从多个伟大人物身上汲取最优秀的部分，形成自己的东西。这就是你如何锻造出独特的理念。而且在这个过程中，当你遇到新的信息或更好的做事方法时，你必须愿意调整和改变你的理念。
Step number three is to turn this philosophy along the way into a public school. That's what social media is. I'm convinced that the future of schooling will be done online with creators as teachers and each student can join the school that aligns the most with their interests, values, and preferred method of learning one school system when dominate 12 plus years of their life. So students would evolve beyond one creator base school after a few years of course, and then they would go on to the next and eventually they would go on to start their own because that's what you do. That's the cyclical nature of life. That's what we're doing throughout all of this stuff is we're just passing on what we learn right in everyday life too.
第三步是将这一路走来的理念转变为一个公立学校。这就是社交媒体的本质。我坚信未来的教育将会在线上进行，创作者们将成为教师，每个学生可以加入最符合他们兴趣、价值观和偏好学习方式的学校。一个学校系统主导他们12年以上的生活是不现实的。因此，学生们在经过几年后会从一个基于创作者的学校进化到下一个，最终他们自己也会开始创办新的学校，因为这是自然的循环规律。我们在这一切中的目的，就是不断传递我们在日常生活中学到的东西。
That's why you communicate with people. You're just passing on what you know, your beliefs, what you're learning, and everything else in accordance with the conscious subconscious or unconscious goal that you are trying to achieve at that point. Everything you do physically is goal directed and not just physically but mentally. If you are not being if you are not absolutely at one with the present moment, then it is goal directed. So you want to make it your life's work to create a library of knowledge, a holistic library of knowledge for everything that you were doing in life. You continue evolving your goals continue evolving you continue moving forward and you pass down the lessons you learn along the way your ideas, beliefs, opinions, actionable advice, everything.
这就是为什么你要与人交流。你在传递你所知道的、你的信仰、你正在学习的东西，以及其他一切，这都是为了实现你在那个时刻的某个有意识、潜意识或无意识的目标。你做的一切不仅仅是身体上的行为，还有精神上的行为，都是有目的的。如果你不能完全与当下合一，那么你的行为就是有目标导向的。所以，你应该把自己的一生都投入到创建一个知识库、一个全面的知识库中，为你生活中的所有事情做准备。你的目标会不断进化，你自己也会不断进步，你会把一路上学到的教训、想法、信念、观点、可行的建议等传递下去。
And you can notice this in the creator economy, right? I guarantee that a lot of your favorite creators are doing this exact thing even though they may not be conscious of what they're doing but they are doing a great thing and they are going to stand out for years to come. And your public school is digital real estate. So I recommend at least starting with top of funnel social media to grow a broader audience like Twitter, LinkedIn, Instagram, sure sometimes TikTok. And then along the way you can start things like YouTube podcast newsletter or just a blog to start nurturing that audience and start fleshing out your own ideas more because the long form stuff takes practice but eventually get very good at it. And then you can start to fuel that with your top of funnel socials that you've been growing this whole time.
你可以在创作者经济中注意到这一点，对吧？我保证你最喜欢的许多创作者正在做这种事情，尽管他们可能没有意识到自己在做什么，但他们确实在做一件非常棒的事情，而且在未来几年内会非常出众。你的公立学校是数字房地产。因此，我建议起码从顶端漏斗的社交媒体开始，来扩大你的受众，比如推特、领英、Instagram，有时候也可以用TikTok。然后在这个过程中，你可以开始做一些事情，比如YouTube播客、新闻通讯或者只是一个博客，来培养那些受众，并且开始更深入地阐述自己的想法，因为长篇内容需要练习，但最终你会非常擅长它。然后，你可以利用你一直在增长的顶端漏斗社交媒体来为这些内容提供助力。
And then what your product will be is implementation. So you'll sell a variety of low ticket products and then for the people that want more for you or who who have committed to you, you will have high ticket products like freelancing, coaching, consulting, or tutoring, which we'll talk about in the next video. And so this is what I've dedicated myself to teaching because I see the opportunity in this space.
然后，你的产品将会是实施。你会销售各种低价产品，而对于那些想要更多或已经对你有承诺的人，你将提供高价产品，比如自由职业、辅导、咨询或教学，我们将在下一期视频详细讨论这个内容。所以，我致力于教授这一点，因为我看到了这个领域的机会。
So I offer the two-hour writer course to help people get their ideas out in a persuasive impactful manner and are able to distill their philosophy and create this public school through writing. And then I offer a higher ticket, a bit more expensive digital economics masterclass to productize yourself for people that are serious about making it work because some aren't. So they dabble in modern mastery or to our writer and then the people that are serious and are committed to my philosophy in order to go and create their own, they sign up for digital economics. And so eventually after doing this and creating content, creating products and letting them evolve and treating this as your life's work and distilling and distributing your philosophy, eventually you'll be able to do whatever the fuck you want, right?
我开设了一个两小时的写作课程，帮助人们以有说服力和有影响力的方式表达他们的想法，并通过写作提炼他们的哲学理念，创建一个面向公众的“学校”。此外，我还提供一个更高价位的数字经济学大师课，帮助那些认真对待这一事业的人将自己“产品化”。因为有些人只是浅尝辄止，他们参加现代精通课程或两小时写作课，但那些认真并致力于我的理念的人，会报名参加数字经济学课程。通过不断创作内容、开发产品并让其进化，将这视为你一生的事业，提炼并传播你的哲学理念，最终你会实现自己想要的一切。
It's like zuby where he can create music, he can go and sell a fitness program if he likes, I'm eventually going to do some fitness stuff because I want to start that mastery facility gym. And you have to think long term for this, I'm thinking like 10, 20 years with all of this.
这就像Zuby，他可以创作音乐，也可以去卖健身计划。如果他愿意，我也最终会做一些健身相关的事情，因为我想开一家健身中心。所以你必须从长远考虑，我想着这些事情要用10年、20年的时间来实现。
Step number four is after creating your own school is to create a holistic solution as a product. And so I've worked with like 5000 plus creators and that's not exaggerating, that's under exaggerating. And the biggest problem that they face is that they don't know what to sell or they don't know how to make what they sell unique. And so of course I'm going to talk about this in the next video, but I'll give you a basic rundown here to just provide some value. So until then, here's what you do.
第四步是在创建自己的学校之后，开发一个整体解决方案作为产品。我曾与超过5000位创作者合作，这绝不是夸张，甚至有些保守。他们面临的最大问题是，他们不知道该卖什么，或者不知道如何让他们的产品独树一帜。当然，我会在下一个视频中详细讨论这个问题，但现在我先简单介绍一下，以便给你一些有用的信息。
所以在那之前，你可以这样做：
（然后可以继续写具体的步骤或建议）
Step one is to identify a desirable goal. So what is one big goal in your life that you are either trying to achieve have achieved or just achieved like very far in the past, right? Are you fit? Have you acquired a certain skill? Like don't limit yourself to like, oh, the only this thing makes money so I can only sell that.
第一步是确定一个理想的目标。那么在你的生活中，有没有一个你正在努力实现、已经实现或曾经实现过的大目标呢？比如，你是不是很健康？你是否掌握了一项特定的技能？不要局限自己于“只有这个东西能赚钱，所以我只能卖这个”。
If you've even acquired a skill, right? If you know how to edit in Adobe Photoshop, then sell a fucking Photoshop course, right? Or just put a product on the market. If you know how to create a website, create a product called how to create a website and improve from there doesn't have to be perfect because until you actually get a product out, you have nothing to improve.
如果你掌握了一项技能，对吧？如果你会使用Adobe Photoshop，那么卖一套Photoshop课程，对吧？或者直接推出一个相关产品。如果你会创建网站，那就制作一款教人如何创建网站的产品，不断改进，不需要一开始就完美。因为直到你真正推出产品之前，你没有任何可以改进的东西。
You have nothing to iterate on. And it just you're going to be all of these lessons of life and business lessons are going to be passing you by because you don't have anywhere to apply it. So you have to start selling something. And so the key with this is not to focus on the goal itself. Like, oh, I learned how to create a website. It's the focus on the lifestyle it creates for you, right?
你没有任何可以反复实践的东西。这就意味着生命中的各种经验和商业课程都会从你身边溜走，因为你没有地方去应用它们。所以你必须开始卖点什么。关键不是专注于那个具体的目标，比如“哦，我学会了如何创建一个网站”，而是要关注它为你创造的生活方式，对吗？
So why am I selling a writing course? Not because like, oh, I want to become a writer. That's a part of it. But it's because of you should read my landing page where I talk about how cathartic it is to write. It's helped my thinking skills. It's helped me think clearer. It's helped me build an audience. It's helped me build a business where I can really do most of what I want, or at least I have like, I know for 100% certainty that I can create that life.
所以，为什么我要卖写作课程呢？并不只是因为我想成为一名作家。这其中确实有一部分原因。但是，更重要的是你应当看看我的介绍页面，我在上面讲述了写作带来的疗愈效果。写作帮助了我的思考能力，它让我思维更加清晰。它帮助我建立了观众群体，也帮助我创建了一个让我可以实现大部分愿望的事业，至少，我可以百分百确定，我能通过写作创造这样的生活。
And so step number two, after creating a goal is to identify a starting point, right? Because marketing is getting people people from point A to point B with a unique solution. So where were you at in the past? Why didn't you like being there, right? Paint a picture of the lifestyle you were living and make the contrast between the lifestyle that you have now? What's different? What's beneficial? What was painful about the past? What's beneficial about now? What's the why?
那么，在设定目标之后，第二步就是确定一个起点，对吗？因为营销的本质是通过独特的解决方案把人们从A点带到B点。那么过去你处于什么样的状态？为什么你不喜欢那种状态？描述一下你过去的生活方式，并与现在的生活方式做个对比。有什么不同？有什么好处？过去有哪些痛苦？现在有哪些好处？背后的原因是什么？
And so now you want to outline a unique path. So think of a book, right? They have point A, where there's a problem that opens a curiosity loop to hook people into the book. And then there's a point B. So the goal is achieved. The lifestyle is created, the dream happens. And then along the way, there's chapters. So what do people want to know? And this is where the holistic solution comes into play, because if I'm creating a self improvement product, and it's like the warrior program where point B, you're you have the you live the life of a warrior, right?
所以现在你想要勾勒出一条独特的路径。想象一本书，对吧？它有一个起点A，那里有一个问题，激起人们的好奇心，让他们想要继续读下去。然后还有一个终点B，在那里目标达成，生活方式得到实现，梦想成真。一路上有许多章节。那么，人们想知道些什么呢？这就是整体解决方案发挥作用的地方。比如说，我在创建一个自我提升的产品，就像“战士计划”，在终点B，你会过上战士般的生活，对吗？
Now, what is necessary there? Is it only fitness? No, is it only mindset? No, is it only business? No, you tell me what is the synthesis that you are going to use to create that unique solution? Right? It's it could be a culmination of business principles, mindset advice, a fitness program, it could be everything. What is your way? Have fun. Get creative. What is your way of getting them to point B?
现在，需要什么呢？仅仅是健身吗？不是，仅仅是心态吗？不是，仅仅是商业吗？也不是。告诉我，你会用怎样的综合方法来创造那个独特的解决方案？对吧？这可能是商业原则、心态建议、健身计划的结合，甚至可能涵盖所有方面。你的方法是什么？尽情发挥创意吧。你会用什么方法把他们带到目标点B？
So step number five is, of course, to branch into new opportunity. So this is a bit further down the road. But as you go about this, as you create products, as you sell products, as you build your audience, as you create your community and distribute your philosophy to your community in the creator economy, that cannot be saturated. Eventually, you'll have enough resources to pursue bigger and better goals for yourself and desaturate the market, while still being like on social media, right?
所以，第五步当然是拓展新的机会。这是稍微后期一些的事情。但是在这个过程中，当你创建产品、销售产品、建立受众群体、创建社区并向你的社区传递你的理念时，在创作者经济中，市场是无法饱和的。最终，你会有足够的资源去追求更大更好的目标，同时也能在市场上脱颖而出，依然活跃在社交媒体上。
And having a good time and being like the legacy there or leaving your legacy and just checking in and having a good time. I know Hamza did this recently, even though I think he's starting to do some like YouTube stuff and sell something related to that. It's a good pivot. But yeah, it's just just be conscious of what's going on on social media. And you can create some good stuff.
享受美好时光，留下自己的足迹或者传承，并且时常关注，享受过程。我知道最近Hamza也做了这些，他好像开始搞一些YouTube相关的事情，并且卖一些相关产品。这是一个很好的转变。但要时刻注意社交媒体上的动态，你可以在上面创造一些好东西。
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