The TikTok Car Dealer: Livestreaming Negotiations to 1,000s
发布时间 2024-06-27 17:00:34 来源
摘要
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with George Saliba, Dealer Principal at J&S Mitsubishi ...
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中英文字稿 
When Elon first dropped those prices, I thought I was done. I honestly thought the ED markets over from them. No one's taking pictures of the software screen. Like they're just sitting there. And you don't know what kind of Tesla it is if you don't look at that screen. Tels you long range plus, miles, then everything. In two months, we gained 220,000 followers on TikTok. ["TikTok"] George Saliba on the CDG podcast. We finally made it. Oh, I'm so excited. What's up, dude? Awesome. I'm excited, man. Been a big fan for a while. And dude, the first in-person. Technically second, I did one with Alex Vedder from Cars Commerce. Set up wasn't as good as this, but we're upgrading. We're evolving. Right place, right time. So good to have you on, man. Yeah, thanks. I'll have you be here.
当埃隆（马斯克）第一次降价时，我以为我完蛋了。我真的以为电动汽车市场从此被他们占领了。没有人去拍照软件界面。他们就坐在那里。如果你不看那个屏幕，你根本不知道那是一辆什么型号的特斯拉。屏幕上显示长续航、电池里程，所有信息都在上面。两个月内，我们在TikTok上增加了22万粉丝。「TikTok」这是乔治尔·萨利巴在CDG播客上的分享。我们终于成功了。哦，我太兴奋了。怎么样，兄弟？太棒了。真激动，伙计。我也已经是你的大粉丝了。而且这还是第一次面对面采访。严格来说是第二次，上次是和Cars Commerce的Alex Vedder一起录制的，设备没有这次好，但我们在不断升级中，不断进步。对的时间遇上对的人。很高兴你能来。是啊，谢谢。我也很高兴能来。
All right, so I got to start. I was saying, I was like, how do I want to start? Got to start off with the story of how we connected. Yeah. So I got to say, so you DM me. Yeah. And I saw the last name I'm like, so he brought us in. I'm like, what does his name sound familiar? Yeah. I'm like, oh my God. It's that mother that used to bid against me at the auction all the time. And then you're like, wait, that's my uncle. Yeah. Yeah. And that was the weirdest thing, because that's when you were mysterious. Yep. I was anonymous. You were completely anonymous. And you had my attention when Elon Musk retweeted you. So I'm like, who's this guy? So basically, I had to send you a message. I don't even remember what I said. I think I asked you about something anyway. And then you reply back. Hell, you said your uncle. Yeah. Tell your uncle I say hello or something. Yeah. Tell your uncle I say hello. And you said the go. And I was like, what is going on? I was like, this is so weird. I was so creeped out, honestly. I was like, what? And I was asking everyone. I was like, this is the car dealership guy. You know him? He just replied back to me. And like, no, no, no. I was like, I was fan growing basically. Yeah. That's crazy. And then I saw you at NDA. And I was like, I got to go up to him. He said that. He said that thing to me. He said that thing to me on on X. I got to go up to him. Yeah. That's crazy.
好的，我得开始了。我当时在想，我该怎么开始呢？我得先讲讲我们是怎么认识的。对，所以我要说，你给我发了私信。然后我看到你的姓氏，我在想，这个名字听起来怎么这么熟悉？天哪，这不就是那个拍卖会上总是跟我竞争的人吗？然后你说，那是我叔叔。对，当时你还挺神秘的。是的，我是匿名的。你当时完全是匿名的，然后当埃隆·马斯克转发了你的推文时，我就被你吸引了。我在想，这人是谁？基本上我就给你发了消息。我都不记得我说了什么，好像是问了你点什么东西。然后你回复了我，你说了你叔叔的事。对，你还让我代你问候你叔叔。我当时就在想，什么情况？这太奇怪了，说实话，我有点被吓到了。我还问了好几个人，这不是那个车行的人吗？你们认识吗？他居然回复我了。他们都说不认识，我那个时候简直像个小迷弟一样。太疯狂了。后来在NDA见到你时，我心想，我得过去找他，他给我发过消息。我得过去找他，太不可思议了。
The crazy thing is that when you DM me that, you probably weren't even on social. No, I wasn't. I was barely on TikTok or Instagram or anything. Today you have what? Over 500,000 followers? Yeah. Yeah. Across across the board. Yeah. So you made some moves in between. Yeah. Some things happened. It was. So when I saw you at NDA, I had 30,000 followers on TikTok.
这件事很疯狂，当你给我发消息的时候，你可能甚至不怎么玩社交媒体吧？
是的，我那时几乎不用TikTok或Instagram之类的。
你现在有多少粉丝了？超过50万了吗？
是的，是的，各个平台加起来是超过50万了。
所以中间你做了不少事情啊。
是的，确实发生了一些事情。当我在NDA见到你的时候，我在TikTok上只有3万粉丝。
And you know, I was with my brother, John. And it was our first time at NDA. So we were excited. And I'm walking around. And people are like, as soon as I walked in, two minutes. And people asked me, think people were going to recognize you there. And I was like, maybe because it's a car convention. And you're like, yeah, basically. It's possible. First two minutes I'm in there. Someone's like, George. And I'm like, what? This is what? Hello. And I was like, what the hell is going on? So in the convention the next days, I was going to recognize like two, three times a day. I had 30,000 followers. And I was like, this is crazy. And I wasn't even going hard at that time. I was just on my own. I was editing everything. I was filming like kind of a maniac. I got made fun of for like carrying my iPhone around and like filming some stuff. And I was just playing with it. You know what I mean?
你知道吗，那时我跟我哥哥约翰在一起，那是我们第一次去NDA（可能是一个活动或地名）。所以我们很兴奋。我在会场里走动。刚进去两分钟，大家就纷纷问我：你觉得会有人认出你吗？我当时还想，可能吧，毕竟这是个汽车展。你也说：“是啊，很有可能。”结果进去两分钟，有人就喊“乔治”。我当时心想，这是什么情况？你好啊。我简直不敢相信。
在接下来的几天展会中，每天都有两三次有人认出我。当时我有三万粉丝，我觉得这太疯狂了。而且那个时候我并没有特别努力工作，只是自己编辑、自己拍视频，像狂人一样。我还被取笑一直拿着我的iPhone在拍些东西，只是当做玩玩而已。你懂我的意思吗？
I had a good advice from someone who was big on TikTok, Vukam. And he was basically like, you know, it was a customer mind. So I asked him, I said, what's this TikTok thing? How should I go about starting? I'm going to try. And he's like, post twice a day. Every day, don't miss a day post anything. He said, just post. So I'm like, I'm on post. And then like, you know, you could think about it. Oh, the editing. I don't know the video. I don't know the call. You know, like I just posted. Like I didn't think about it. You were just documenting your day. I just got the ownership and whatever it was. Like just sold my Tesla stock and bought him a clearance of a 20 S POV. I don't know, like anything. My book, my brother buying cars in the auction, me bidding on cars in the auction, me telling market updates on somebody. So it grew to 30 K.
我从一个在抖音上很有影响力的人，Vukam，那里得到了一个很好的建议。他基本上是这么说的，"你知道，那时候我是他的顾客。" 所以我问他，我说，这个抖音是怎么回事？我该怎么开始？我要试试看。他说，每天发两次，不要错过一天，随便发什么。他说，只管发就行。所以我决定开始发，然后你知道，你可能会想，哦，编辑视频，我不知道怎么做，不知道视频内容该怎么拍。不管那些，我就是直接发。我没有多想，你就是在记录你的一天。我就是接管了这件事，无论是什么。例如，我刚卖掉了我的特斯拉股票，买了一辆麦克拉伦20 S的视角视频。或者说，我的书，我哥哥在拍卖会上买车，我在拍卖会上竞标，或者我告诉别人市场动态。结果它涨到了3万粉丝。
And then I was with friends with someone on TikTok. My camera guy, loved my camera guy. Videographer, everything he does, everything's great. So I used to send him videos and he had me up on TikTok. And he was like, oh, you know, like, I'm looking for an 911. We just became friends. So I told my media guy that I'm looking for my own camera guy and I'm going to like go full time. Cause I had someone doing it for me at that time, at the other ship, we're doing like car review videos. And I was like, I was doing it myself. I was like, look at the panoramic roof and the beautiful leather stitch that gave us stupid. It was like, it was so fun. Before you take us back, cause I want to talk about how you even got started before that business, what happened to your, like what happened to your business, right? You started documenting just what you're doing. Nothing you said, like just nothing scripted, nothing unique. You're just at the dealership. No, I don't have time for that. Indi dealer independent dealership in New Jersey.
然后，我在TikTok上和一个人成了朋友。他是我的摄像师，我很喜欢他。他是个视频制作人，他做的每件事都很棒。所以我以前会给他发视频，他也把我在TikTok上发布了。他说他在找一辆911车（保时捷911）。我们就成了朋友。于是，我告诉我的媒体人员，我正在找自己的摄像师，而且计划全职干了。因为那时有另一个人在帮我制作视频，我们做的是汽车评测视频。当时我自己也在弄这些视频，比如展示全景天窗和漂亮的皮革缝线，虽然有时候感觉挺傻的，但也很有趣。
在你带我们回顾之前，我想聊聊你在那笔生意之前是怎么起步的，你的生意发生了什么。你开始记录你正在做的事，没有任何剧本，没有什么特别的安排。你只是在车行里工作。我实在是没时间做那些复杂的计划。我是在新泽西的一家独立汽车经销店里工作的。
And you're just showing what you're doing. And like what just started happening? How did that impact your business? What was the evolution? So I, the first thing that happened was I was documenting a 2023 Tesla Model X plaid. At the time, you know, there was ice fold, I sold it for like 130 or something like that, which is the high peak of the market. I'm documenting, I get a message from someone, Elizabeth, Shadow of Elizabeth. And she's a great customer of mine now. And she said, hey, I'm interested in buying this guy to hire you the money. And know my first lead on TikTok, basically. She found you on TikTok. She found me on TikTok. Yeah. And it was like, sure, you know, here's my cell phone number, Text Me. And I was like, if she's real, she'll text me. So she texted me and she's like, yeah, yeah, yeah, can I send you like a $5,000 wire deposit? And I'm like fraud, you know? I'm like, I FaceTimer. She's like, hey, I'm Elizabeth. I'm like, oh, wow, you're a real person. And she's like, yeah, can you show me the car? Whatever face on the car showed it to her. So okay, done. She sent me payment done. She bought the car. She sent me to her like the next week.
你只是展示你正在做的事情，然后你刚刚开始发生了什么？这对你的业务有何影响？有何演变？那么，首先发生的事情是我正在记录一辆2023款特斯拉Model X Plaid。当时市场很高，我卖了大概130或者类似的价格。在我记录的时候，我收到了一条来自伊丽莎白的信息。现在伊丽莎白小姐是我的一个很棒的客户。她说：“嘿，我有兴趣买这辆车，可以给你转账。”这是我在TikTok上获得的第一个线索。她是在TikTok上找到我的，她联系了我，我说，“好的，这是我的手机号码，给我发短信。”我当时想，如果她是真心的，她会发短信给我。所以她发了短信，然后说，“可以给你转5000美元的定金吗？”我觉得这是欺诈。所以我跟她视频通话，她说，“我是伊丽莎白。”我说，“哇，你是真人。”她说，“是的，可以给我看看车吗？”然后我通过视频展示了车，她说，“好的，成交。”她立刻给我转了钱，买了这辆车。接下来的一周，她把我介绍给了她的朋友。
It was crazy. It was a whole TikTok series. I documented the whole experience. She sent me a trophy in the mail, like your first TikTok sale was hilarious. So now take us back, right? I think just the story of how you got into the business, again, I should say, or you weren't that close to it, but then you launched cellmyev.com. You sort of had an evolution. Yeah. That's culminated in what you're doing now. Can you give us just a brief overview of how you got to this point? So like, I was working, you know, I worked in New York City for like three years and then I worked as an automotive warranty sales person going dealership to dealership, which was really cool. And I like looking back, like that was awesome. Cause I got to see different dealerships and all that stuff. But anyway, I was doing that. And then my dad was like, you know, go search on mbeyonddemand.com and look for Mercedes to buy it. Cause that, what you hear is that, I think it was like 20, 24, 25, 2014 or something like that. And the internet buying was big before that. We didn't know, I think we're late late to the game, but we still kind of were early. And I was buying like 25 Mercedes Benz a month on the website. I was like the number one buyer in the country. Like I got invited to go to the AMG school. Where were you buying them? Where were you buying them? Mbeyond demand, Mercedes Benz on the band from, directly from Mercedes Benz financial. Nowadays that website is the puts, but back then it was hot. So I started doing that and I just started buying. And I was like, I love buying. I never really liked to sit at a desk and sell. Buying was always just more fun to me. My appetite for risk is very high. And like for me to like, yeah, there's crazy swings in buying. Yeah, it's fun. Once you get into it, it's just like, it's a great time. You can do it from anywhere, you can do it from home. Like it's awesome. So going from there, so I left that job.
简直疯了。这是一整个TikTok系列。我记录了整个过程。她还给我寄了一个奖杯，说什么你第一次在TikTok上卖东西真是搞笑。所以现在，让我们回顾一下，对吧？我想听听你是怎么进入这个行业的，或者应该说，当时你并没有太了解这个行业，但后来你推出了cellmyev.com。你经历了一些变化，最终到了现在的状态。能否简要概述一下你是如何走到这一步的？
好吧，我曾在纽约市工作了大约三年，然后在汽车保修销售领域工作，从一个经销商到另一个经销商，这真的很酷。回头看，我觉得那段经历非常棒，因为我能看到不同的经销商和那些事情。不管怎样，我那时在做这些事情，后来我爸说，你去mbeyonddemand.com上找找梅赛德斯买，因为你听到的消息是，我记得是2014年左右，网上购物非常流行。虽然我们意识到得有点晚，但其实也不算太晚。我每月在网站上购买大约25辆梅赛德斯奔驰，成了全国的头号买家，甚至被邀请去参加AMG学校。
你是从哪里买的这些车？我是在Mbeyond Demand，梅赛德斯奔驰公司的一个平台，直接从梅赛德斯奔驰金融公司购买的。现在那个网站没落了，但那时候很火。所以我就开始买车，然后就爱上了买车。我从来不喜欢坐在办公室里卖车，买车总是更有趣。我的风险承受能力非常高，买车有很大的波动性，但真的是很有趣。一旦你进入这个领域，就会发现这是个很棒的事。你可以在任何地方做，甚至在家里。真的很棒。所以从那时起，我就离开了那份工作。
When I left that job, the Mitsubishi leadership we had wasn't doing so well, it was losing money. So I just quit and I told my dad, like I'm coming. And it was kind of a weird situation going in there, but I got in there and we turned the store around in like five months, it's like a break even point. And then after that, I was just buying grand cars. The story was losing money. Independent store. Or was it all? It was an all-star. It was an armance of each store, Mitsubishi point. You're Mitsubishi point. So then I got in there, I learned everything. I once in ADA Academy, which is great. 323, shout out, NADA and 323. So, came back, the pandemic happened. And we did, right, we sold like 60 Mitsubishi's a month. Like we're a top, we're like top 50 top hunter in the country. Like it was awesome, you know? Yeah. Anyway, we had a raw success doing that.
当我离开那份工作时，我们的三菱业务领导层状况不佳，公司在亏钱。所以我辞职了，并告诉我爸爸我要回去。当时的情况有点奇怪，但我进入公司后，在大约五个月内扭转了局面，使店铺实现了收支平衡。之后，我开始购买优质的汽车。这家店之前一直在亏损，是一家独立门店，但实际上它是全明星店铺，而且是三菱销售点。
于是我在那里，我学到了所有东西，我曾经在NADA学院学习过，非常棒。323，致敬NADA和323。后来，疫情发生了。我们每个月能卖出大约60台三菱汽车，是全国前50名或前100名的优秀销售店，非常棒。总之，我们取得了显著的成功。
Then in January of 2021, I went to one of my best friend's wedding in Massachusetts. And I got COVID and that's when COVID everything, like it was hard to have a wedding, like you know all that kind of stuff. Tell me about it. I got married during COVID. It was like top secret stuff. Yeah, top secret stuff, like no real invitations or anything that was hilarious. So anyway, I get COVID, my wife is like very pregnant. And we're about to like, you know, have her first son. And I wake up, like when I get back home and I'm like, I am sick. Like so I drove her parents' basement, like hung out there. And then I have my laptop with me, you know? Buying cars, looking for inventory, just like, like it's pretty cool to send a basin by herself and not go live. You're like, yeah. I'm like introverted and not. Like that was like a great time for me, but like, anyway, isolation was kind of cool.
然后在2021年1月，我去参加了我一个好朋友在马萨诸塞州的婚礼。当时疫情还很严重，举办婚礼非常困难。后来我感染了新冠。我结婚时也是疫情期间，简直是秘密行动，没有正式的请柬什么的，真的很搞笑。
总之，我得了新冠，我妻子那时候怀孕很重，我们马上要迎来我们的第一个儿子。我一回到家，就觉得自己病了。于是我开车去了她父母家的地下室，在那里呆着。我随身带着笔记本电脑，买车、找库存，一边自得其乐地待在地下室独自生活。
我是个有点内向也有点不是内向的人，那段时间对我来说挺不错的，反正在隔离期间感觉挺有意思。
So I had a laptop. I'm like, oh, you know, my wife's having our first, you know, first kid and baby. And I want to get a 2020 Tesla Model X performance, you know? And I found on the Oxford 90 miles on it. LA and I just, it's like, bidding, bidding going up. But I'm going home with this. So I just went home with it. I bought it for like $91,000. And got it, you know, did the whole thing with the EVs and like not do the whole thing. But I priced it online. And then the profit we made was like crazy. It was like a $39,000 profit. Okay. So just to stop for a second. It's 2021. Yeah. This is my, going into the EVs right now, 2020. Correct. And you buy this Tesla, right? And you look sure whatever I drive it, but then you sell it, you make a shit load of profit. So like 39k on one car. Yeah. And I'm just going to assume here that at this point, you had this massive light bulb. Yeah, everything was not like, it was crazy. I can turn this into a legit business where I am buying Teslas and selling them. I was like the first one on the East Coast have a Tesla.
所以，我有一台笔记本电脑。我当时想，我妻子要生我们的第一个孩子了。我想买一辆2020款的特斯拉Model X高性能版。我在牛津找到了一个只开了90英里的车。然后我开始竞价，价格不断上涨，但我决定无论如何都要拿下这辆车。最终我以大约91,000美元的价格买了下来。然后我做了一些关于电动车的调查，估了价格。我们最终的利润非常高，赚了大约39,000美元。
好，现在停一下。这是2021年。我刚刚进入电动车市场，也就是2020年。我买了这辆特斯拉，开了一段时间，然后卖了出去，赚了一大笔钱，大概是39,000美元。此时，我突然灵光一现，意识到可以把这变成一个正当的生意，通过买卖特斯拉获利。当时，我可能是东海岸拥有特斯拉的第一人。
There was a guy in the West Coast. I don't know if I want to say his name, but it's plugging something. I forget. Now I'm just drawing a blank. It's terrible. Whatever, plugging something. And I'm like, all right. This guy has some Teslas. What's going on here? It seems like to be the only guy that has Teslas. And I was like, you sold that car quick. I was like, okay, what do you mean dealer? He was the only dealer I saw in the country with like over 60 Tesla's and stopped in 2021. Got it. You're referring to dealers that had like high volume of Tesla's. No one had any Teslas at that time at all. People were afraid to buy them. We tried buying one like four or five months prior to that. And it was not a fun experience. But I figured it out when I got the car, how to market the car, what to take pictures of. Yeah, like what Tesla's like. All right. This time I could tell people it's not even a real secret. You just got to take a picture of the dang hardware screen in the software screen showing, yeah, the software screen. So I had dealers there putting, I was watching like, I was like, no one's taking pictures of the software screen. Like they're just sitting there. And you don't know what kind of Tesla it is. If you don't look at that screen, tells you long range plus miles, then everything. So I can't imagine like these things are going to be auctioned. They're probably being marked wrong as like the long ranges and being performances. And dealers that knew what they were doing were probably making like 25 grand on each car. Before I bought that car, I was like, I was like, there has to be a 20 grand profit or 10 grand minimum on each car prior to 2020. And whoever was buying Tesla before that was making like an insane killing.
有一个西海岸的家伙。我不确定是否要说他的名字，但他好像在推销什么。我记不起来了，现在脑子一片空白，真糟糕。反正，不管怎么样，他在推销东西。我就觉得，好的，这家伙有几辆特斯拉。怎么回事？他好像是唯一拥有特斯拉的人。我还说，你卖车这么快。我问，你是经销商吗？他是我在国内见过的唯一拥有超过60辆特斯拉的经销商，而且在2021年就停了运营。明白了，你是指那些拥有大量特斯拉的经销商。当时没有人有特斯拉，人们都不敢买。像四五个月前我们试图买一辆，但过程一点也不愉快。但当我拿到车后，我明白了如何推销这车，拍什么照片。是的，比如特斯拉的照片。好吧，这次我可以告诉大家，这根本不是秘密。你只需拍硬件屏幕和软件屏幕的照片，对，就是软件屏幕。我看到很多经销商只是把车放在那里，没有拍软件屏幕的照片。你如果不看那个屏幕，就不知道是啥型号的特斯拉。屏幕会显示长续航里程加上其他信息。所以我无法想象这些车被拍卖时，很可能被标记错误，比如长续航被标记为性能版。懂行的经销商可能每辆车能赚2.5万美元。我买那车之前就觉得每辆车得有2万美元利润，至少1万美元。2020年之前买特斯拉的人肯定赚了大钱。
So anyway, I bought six Tesla's on the movie the next week. They also, before I know I have 30 Tesla's in stock, 40 Tesla's in stock. I had people coming to the dealership to sell me their Tesla and I've always wanted to start an acquisition business. And my dad would be like, do you really want to get off your desk to go appraise Twitter, crawl over the 200,000 miles. I'm like, no, I don't. So this was cool. Cause I was realizing all these cars are new. What like the 2013 was the first Tesla. So all these cars are new. This is in 2019. So it's easy to buy them. People are coming to me to sell them. And I was like, why are you coming here? And you're the only guy that knows open the door on these things. People don't even know how to open up the door. So I'm like, all right, you know, this is pretty cool. And I was like, let me see if like, sellmyevy.com is available.
所以呢，我下周看电影的时候买了六辆特斯拉。接着，在我意识到之前，我的库存里已经有30辆、40辆特斯拉了。人们不断地来我的经销店卖给我他们的特斯拉。我一直想创办一个收购业务。我爸会说：“你真的想离开办公桌去评估Twitter，爬上20万英里吗？”我说：“不，我不想。”所以这件事挺酷的，因为我意识到所有这些车都是新的，最早的特斯拉是2013年的。这是2019年，所以买这些车也挺容易的，人们也主动来卖给我。我就想：“你们为什么来这里？”原来我是唯一一个知道怎么打开这些车门的人。人们甚至不知道如何打开车门。所以我觉得这挺酷的，然后我想看看“sellmyevy.com”这个网址是否可用。
And it was available for like three grand. I was like, click and bought it. And killer domain, by the way. Yeah, thanks. I mean, you could sell it out to them. We have 206 reviews right now on Google. So before you started social media, which I want to transition into, what were you doing? Like what volume, what numbers were you selling of, you know, these Tesla or buying and selling? So our basically for the last year, we've stocked 80 to 100 Teslas. Now we're low, but we stocked 80 to 100 Teslas. And we're selling about 60, 60 tests, 40 to 60 Teslas a month.
这段话翻译成中文并且尽量易读如下：
这东西差不多要花三千块。我当时就毫不犹豫地点击购买了。而且这是一个很棒的域名。是啊，感谢，我的意思是，你可以把它卖给他们。我们在Google上现在有206条评论。那么在你开始社交媒体之前——我想谈一下这个——你在做什么呢？比如说你在买卖这些特斯拉时的交易量是多少？基本上，在过去的一年里，我们库存了80到100辆特斯拉。现在库存少了，但之前我们一直有80到100辆特斯拉。我们每个月大概能卖出60辆，40到60辆特斯拉。
So explain this. I just had a dealer on the podcast, massive dealer, very successful. And he told me, he's like, I don't touch Teslas at all. Yeah. Ever. No one, a lot of people don't touch Teslas. What do you, like, what do you think about that? Like what, what are they doing wrong? Or what's a vault on market? That's why people don't touch them. And that's why I'm kind of like over the eating market. You're over the eating market. Yeah, I'm, I love it. Always be in it. I'm in it. I can't get out when the, when the first, when Tesla, when Elon first dropped those prices, I thought I was done. You thought you were done. I was done.
好，那你解释一下这个。我刚刚在播客上采访了一位经销商，他非常成功，是个大人物。他告诉我，他完全不碰特斯拉，是的，绝对不碰。很多人都不碰特斯拉。你怎么看这个？他们哪里做错了？或者说市场有什么问题？为什么人们不碰它们。我现在对电动汽车市场有些厌倦了。你对电动汽车市场厌倦了？是的，我喜欢电动汽车市场，我一直都会在这个市场里，但我不能退出。当特斯拉，埃隆·马斯克刚刚降价的时候，我以为我完蛋了。你以为你完蛋了？是的，我完蛋了。
I was like, how much money did you lose that time? Honestly, it's not that much compared to people who had Rolls Royces and G63s. Yeah. But like 220 grand, which over the course of our losses of three months, which is we were, we were in it. So we can, you know, you have, you have to have money to lose. So, so we were in it. So we were able to like buy another Tesla and lower our dollar cost, dollar cost average inventory. So you, what you did was you're saying you bought new ones and then you dollar cost average. I just took, I just took, I took 15 grand, 17 grand losses, like all day. And I was like, let's just get them out of here because I could buy another one and make and we're like big six or seven. Yeah. So it's not a big deal. You just got like ripped the band off and keep moving. And what, what did your dad think about that?
当时我问：“你那次到底亏了多少钱？”说实话，相比那些拥有劳斯莱斯和G63的人，我这点损失算不了什么。嗯，是这样的，大概亏了22万吧，这是我们三个月亏损的总额。我们参与了这个市场，所以你懂的，你得有钱才能亏得起。所以我们当时在市场中，所以我们还能再买一辆特斯拉，并降低我们的平均持仓成本。你是说，你买了新的车，然后通过平均成本法降低成本。是的，我一次亏个1.5万、1.7万这种，亏了好多次。我想，赶紧处理掉这些车，因为我可以再买新的车，我们就像赚了个六七千块那样。所以这不是什么大事，你只要撕掉创可贴继续前进就好了。你爸爸怎么看待这件事？
You know, like, like about this entire experience. Oh, I mean, like I, I got it. Like I don't like, and I was like on top of myself. Like if my dad was here, he'd probably tell you, like I'm very proud on how he like just fricking shovel them. You know what I mean? It's like, I was like a cow, like just like, I mean, when those price drops start, I can imagine the butterflies and you're something like, holy shit. I thought I was done. No, like, honestly, thought the EV markets over for me. Really? Yeah. Cause I was, but I was so, I didn't know how in it I was. Like that domain name that that business I was building there was just strong. And people just kept calling me to some of their Tesla. I was like, what's the price? You know, what are we? How were they hearing about you at this point? Was it through already?
你知道的，就像……整个经历。我是说，我明白了。我就像，不知道怎么形容，就像一直在自我调节。如果我爸在这儿，他可能会告诉你，他很骄傲我能坚持下来。你懂我的意思吧？就像我是一头牛一样。那些价格开始下跌的时候，我能想象到那种紧张感，就好像“天啊，我以为我完蛋了”。说真的，我一度认为电动车市场对我来说就结束了，真的。因为我当时完全不知道自己已经深入其中。我在那里建的那个业务和域名真的很强大。然后人们不断打电话给我，说要买他们的特斯拉。我就问“价格是多少？”还有就是他们怎么知道我的？是通过什么途径？
So I started paper click. I never did any social media at that time. Um, so I just started paper clicking SEO and then people were referring me on forums online. And then I became known as like the guy that just buys Tesla. So today you generate thousands of leads. I want to say per month from social media. Let's transition into that. Right. I think lots of dealers, I just posted, um, I just posted a study that shows that social media is the fastest growing outlet for shoppers. It's not the biggest, but it's the fastest growing. And there's no doubt, I mean, we're both in the game. We know the power of this, right? I would say I'm much bigger on the dealer B2B side. You're very big on consumer side, um, especially with having people sell you to our cars. I'm, I'm curious to know what got you, what got you into social media. Right? Like, yeah, how did that even work?
好的，所以我开始使用点击付费广告。在那时，我从未参与过任何社交媒体。嗯，所以我只是开始做点击付费广告和搜索引擎优化，然后人们在网上的论坛上推荐我。后来我变得像是那个只买特斯拉的人。所以今天，你每月从社交媒体上获取成千上万个潜在客户。我想说，让我们谈谈这个转变吧。我认为很多经销商，我刚发布了一项研究，表明社交媒体是增长最快的消费者渠道。它不是最大的，但增长最快。毫无疑问，我们都参与其中，我们知道它的力量，对吧？我想说我在经销商B2B领域更加突出，而你在消费端非常强，尤其是当人们向你出售汽车时。我很好奇是什么让你进入了社交媒体，对吧？这到底是怎么开始的？
So I just started playing around with it. Like my, I had my buddy, Vukam was telling me, yeah, post this post, this post. So when I got back from an ADA, my videographer messaged me. I looked for a job. So I said, come right now. I was ready to go. Cause after an AD, I was like, wow, I'll be recognized me. I just sold this model X. Like I was doing all these things off TikTok. I was making some TikTok deals at the time. So I said, come right now.
所以我刚开始玩这个东西。比如，我有个朋友，Vukam，他跟我说，发这个帖子，发那个帖子。所以我从ADA回来后，我的摄像师给我发消息。我在找工作，所以我说，马上过来。我已经准备好了。因为在ADA之后，我感觉，哇，人们认出我了。我刚卖了辆Model X。我当时在TikTok上做了很多事情，也做了一些TikTok的交易。所以我说，马上过来。
So he showed up and I didn't tell anyone I was hiring this guy. Like I should have looking back on, I should have mentioned it, but he shows up. Everyone's like, what are you doing here? He's like, I'm here to see George. And like, why are you saying George? We didn't, he's like, I'm going to be filming. They're like, that's a little, you know, like, so I didn't really tell anyone that I was doing kind of just happened. Cause I knew it was going to be successful. And, um, you know, then in two months, we gained 220,000 followers on TikTok.
所以他出现了，但我没有告诉任何人我要雇这个人。回头看，我应该提到这件事的，但他就这么出现了。大家都问他，你来这里干什么？他说，我是来找乔治的。他们就问，为什么你要找乔治？我们不知道啊。他说，我要拍摄。他们觉得这有点不对劲。其实我并没有提前告诉任何人这件事，就这么发生了。因为我知道这会成功。然后，两个月内，我们在 TikTok 上增加了22万粉丝。
And we're, we're, I have, you know, I have 30 videos in my drafts right now. Um, but we're doing content like almost every day. It comes in like four times a week. And we kind of just took it full time. You know what I mean? Uh, like if you ever watched like shorts on Instagram or TikTok and you see people like invest in yourself, get a camera guy to record your life. Like this is basically like that situation. You basically went on social media. You didn't do anything differently than what you were at your dealership. You were just documenting. I was just documenting it.
我们现在，我有，你知道吗，我现在的草稿里有30个视频。呃，我们几乎每天都在制作内容，每周大概更新四次。我们基本上是全职在做这个内容，你懂我的意思吗？就像你在Instagram或TikTok上看短视频，有人告诉你投资自己，雇个摄影师来记录你的生活。我们的情况基本就是这样。你在社交媒体上发布内容，其实你并没有改变你在经销店的任何习惯，你只是把它记录下来。我只是记录了一下。
Like I didn't like to do the social media that was like, show this panel roof. And these zine lights. You weren't doing the script itself. I had to stop what I was doing. Yeah. Yeah. You were not going to go, like, I'm actually working here. Like, why do I have to go stop and go do this and then come back to my work and like miss five cars to buy. So like break this down. First of all, what was it like you're not bringing customers in, right? We're like, I was sitting here. You're presenting them some terms or payments and there's a person filming. Yeah.
就像我真的不喜欢做社交媒体那样，比如展示这个屋顶板和这些灯。你没在做剧本本身的内容。我不得不停下我正在做的事情。对，对。你不会去说，我实际上在工作呢。为什么我不得不停下来去做这个，然后再回到我的工作上，并且错过了五个可能的客户。所以让我们分解一下。首先，这是什么情况，你没有带客户进来，对吧？我们在这里坐着。你在向他们展示一些条款或付款，并且有一个人在拍摄。
Do people like care about that? But then like, why are you going to go really cool about it? Now people were cool. I'd be like, Hey, because it's kind of cool. Like if someone says to you, like you're going to go, like you're going to go sell your car and they want to record it. I mean, that's kind of, I think that's kind of easy, you know, but it's only sell your car. Also people that are buying their car buying car too. But these people that we, that we filmed when they're, when people are buying car, we, we just say, Hey, we're, we like like to film the process and we have, we have a good following on social media. Do you want to do it? And, and a lot of people would just say yes, to be honest with you, like, if you took me back around like 12 months and you told me that you would be doing this filming people on a car deal and they like almost wouldn't care, I would be, I would have said no way. It's one of those things to me, which no, because I just don't, I didn't think that people like someone come and make a, you know, a six figure purchase or something.
人们真的在意这个吗？但如果你表现得很酷，那么为什么要这样呢？现在人们都很酷。我觉得，如果有人对你说，他们想录下你卖车的过程，这挺酷的。比如你要卖车，而他们想录下来。这挺简单的，只是卖车而已。而那些买车的人也被拍摄了。当有人买车时，我们会说：嘿，我们喜欢记录这个过程，而且我们的社交媒体上有很多关注者。你愿意被拍摄吗？很多人都会同意，说实话，如果你把我带回12个月前，告诉我会拍摄人们买车的过程，而且他们几乎不介意，我会说没可能。这对我来说有点不可思议，因为我不觉得会有人在花六位数买车的时候同意被拍摄。
Like I just didn't think, but I think what you got the car business all about experiences. It is. Everyone's always trying to like make a damn experience or you're doing a right. They read carpet, though, you know, like, come on. So people want to feel like special, I guess, you know, like the people like attention. And that's a good point. And there's, you make them feel very special. It is, it is a, it's cool. And the way the deal ends, they're always happy. What am I going to do? Film it and make someone angry? Yeah. Like, so now tell me about a little bit about the different platforms you're on today.
就像我根本没想过，但我认为你所说的汽车行业实际上是围绕体验展开的。确实是这样。大家总是在想办法制造一种体验，或者你在做一件正确的事情。比如说走红毯，大家觉得那很棒。所以，人们想要感受到特别，我猜是因为人们喜欢被关注。这是个好观点，你让他们觉得非常特别。这非常好，交易结束时他们总是很高兴。我能做什么？拍下来让人不高兴吗？对吧。现在告诉我你今天在哪些不同的平台上活跃。
Okay. Because I'm curious as a dealer, like what platform works best for you, worse for you. Here's the thing, right? We see these, I call them vanity metrics, right? A million followers, three million, five hundred thousand, right? But you know, just as well as I do that, different platforms, right? The follower has a different amount of value. Plus, is it a, is this follower a 15 year old kid or is this a 30 year old with real disposable income, right? There's different quality. So what platforms are you on? So go ahead.
好的。因为我是一个销售人员，我好奇什么平台对你来说效果最好，哪个平台效果最差。这是问题所在，对吧？我们经常看到那些，我称之为“虚荣指标”，对吧？一百万粉丝，三百万，五十万。然而，你和我都清楚，不同的平台，那些粉丝的价值是不同的。再者，这些粉丝是15岁的孩子还是有真实可支配收入的30岁成年人？这也是有区别的。那么，你目前在使用哪些平台呢？继续说吧。
So you don't want to take talk. Everyone was saying like, Oh, like the people are going to be broke or like whatever. You know what I mean? I mean, like low quality, low quality followers or the demographic may not be like super urban, but it's like I'm shocked about how my following base is strong, how strong they are. And like I've had a, they're just the cars you could see I'm buying. Like that speaks for itself. You know what I mean? So the first insight here is just that TikTok actually has followers that are not a 15 year old kids.
所以你不想谈论TikTok。大家都在说，比如，说那些用户会没钱，或者说怎么样。你懂我的意思吗？我是说，粉丝的质量可能不高，或者说这些人的背景可能并不特别都市化，但实际上，我对我的粉丝基础之强大感到惊讶，而且你可以看到我买的车，就足以证明这一点。你懂我的意思吧？所以，第一个心得就是TikTok其实是有一些并不是15岁小孩的粉丝的。
Yeah. But like, like, everyone knows that. But like, let's go beyond that though. Like you're buying like real cars. Yeah. You know, real cars, like from real people really, really established, wealthy individuals, business owners and celebrities and stuff like that. And, but I am upset that I never fall through with Instagram when I started. I, I was so like when I started TikTok, I was so focused on TikTok. We had 250,000 followers on TikTok and no followers on Instagram or Facebook or anything like that. But when I started, it's really cool to see what the other people come from, how they come, how they come from other social media platforms, not just TikTok. Yeah.
对啊。但是，大家都知道这件事。不过，让我们谈点更深入的东西。你买的是那种真车，是从真正的人那里买的，那些真正有地位、富有的个人、企业家和名人等等。不过，我很懊恼没有在开始的时候专注于Instagram。当我开始用抖音的时候，我把所有注意力都放在了抖音上。那时我们在抖音上有25万粉丝，但在Instagram或Facebook上完全没有粉丝。不过，当我开始用Instagram的时候，看到其他人来自不同的社交媒体平台，而不仅仅是抖音，这真的是很酷的体验。
So that was all. That's a plus. And now I'm going full time on the social media thing, posting to every platform. And, and it's just, it's just free, you know, just free advertising, free marketing and it builds some kind of community. Well, tell me more about like you meant, I see you often you write on social media. Like, Hey, I'm looking to buy a cyber beast, this car, that car is crazy. And you mentioned me prior that, you know, like certain platforms outperform, right? When it comes to that community. So what does really well for you when you're actually, if I'm posting a story, I'm posting it on Instagram. Why?
所以这就是全部的内容。这是一大优点。现在我全职投入到社交媒体上，发帖到每个平台。而且这完全是免费的广告和营销，还能建立一些社区联系。嗯，告诉我更多关于你的情况，比如我经常看到你在社交媒体上写道，“嘿，我想买一辆Cyber Beast，这辆车，那辆车真疯狂。”你之前还提到某些平台在构建社区方面表现更好。那么，实际上哪些平台对你来说效果最好呢？如果我是发故事，我会在Instagram上发。为什么呢？
Uh, I don't, it's just just the reaction you get is better on Instagram because on TikTok, I think it's just how they do their stories. It's like likes and not many people are engaging on the TikTok stories, but a lot of people do DM people DM more on TikTok in my experience, maybe because I just have a big following there. But on Instagram, they've had stories longer, I think.
呃，我觉得吧，Instagram上的反应更好。在TikTok上，可能是因为他们的“故事”功能的缘故。TikTok上的“故事”更多的是点赞，但互动的人不多。不过，在我看来，可能是因为我在TikTok上有很多粉丝，所以会收到更多私信。但Instagram的“故事”功能存在时间更长。
And people are looking at stories every day, like they're looking through a catalog. Yeah. Or they're looking through like looking to buy a new couch or, you know, new, a new something, new something. So a lot of people, you know, like we're selling things all the time. And it just seems like Instagrams and maybe more transactional type of platform than TikTok, I think. Interesting.
人们每天都在看故事，就像在翻阅目录一样。对，他们就像在看要买一张新沙发或其他什么新东西。很多人，你知道的，我们一直在卖东西。而且感觉Instagram似乎比TikTok更像一个交易型的平台。我觉得这很有趣。
And by the way, I was just telling my wife, I think I spent on Instagram, like $700 in the last week on just clothes. Yeah. And, you know, like I hate shopping and stuff like that, but it's crazy how good, like you mentioned transactional. It's true. I haven't spent a dollar on any other social network, but it's crazy how good the ads are. Um, it's not has nothing to do with organic content. But just the point is like, I'm very comfortable spending money now on Instagram. It's like, Hey, I actually need a bathing suit for a family vacation. Let me just buy it. Yeah.
顺便说一下，我刚刚跟我老婆说，我觉得上周我在Instagram上花了大概700美元买衣服。对，你知道的，我其实挺讨厌购物什么的，但就像你提到的，交易体验真的是太好了。真的，我没有在其他社交网络上花过一分钱，但Instagram上的广告真的太厉害了。这跟什么有机内容没关系。重点是，现在我在Instagram上花钱很自在。比如说，嘿，我确实需要一件泳衣去度假，那就直接买吧。
It makes it super frickin easy now. Yeah. Yeah. The, I know it is scary. Yeah. I mean, that stuff works. Like that's just like, uh, it's just show, it just shows you like how people are transitioning to social media. And I was late to the game for sure, but, yeah, but you've grown from like zero to 500,000 hours in like four months. Yeah. Yeah. It's been a crazy ride.
现在变得超级容易了。是的，是的。我知道这有点吓人。是的，我的意思是，这种东西确实有效。就像，这只是表明人们如何转向社交媒体。我肯定是赶得有点晚了，但，是的，你在四个月内从零增长到了50万小时。是的，是的，这真是一次疯狂的经历。
Like, I know I've had, um, I have, I have, I get the most insane messages sometimes, like positive ones, like how people are telling me like, I've taught them so much or they've learned so much in my sales from from watching me buy a car from actual business. And I haven't really thought about it like that. Um, like I do like a lot of playful things with my customers. Like I have these, um, cash cards for closers. And basically like it tells you an objection on each one.
就像，我知道我有时候会收到一些特别疯狂的信息，嗯，就是很正面的那种。人们告诉我他们通过看我买车或者做生意学到了很多东西。我以前从没这样想过。我确实经常和客户做一些很有趣的互动。比如，我有一些“成交现金卡”。每张卡片上都会写着一个可能的顾客异议。
And that's another thing I'm really into. I love, I love turning it known to a yes. Get in. And I think you told me for like, you love game of finance. Yeah. Yeah. I like making it fun.
还有一件我特别喜欢的事。我喜欢把“不”变成“是”。听好了。我记得你告诉过我，你也喜欢金融游戏。对，我喜欢让它变得有趣。
Yeah. And you know, so we tell us about these, tell us about these cash cards for closers. So, so they have like an objection on the back, like these, yeah, it's like, it's like 50 cards with the objections on them. And then there's responses to the objection to it. So it's like, I want it. I need to speak with my wife. Yeah. Yeah. Why?
好的。那么，你能给我们讲讲这些销售专用卡片吗？这些卡片的背面都有客户的反对意见，就像……对，像是有50张卡片，每张上面都有客户的异议，并且也有对应的回答方式。比如，有客户说，他需要和妻子商量一下。对，就是这样。为什么？
You know, what do you do? She says, no. Yeah. So if I'm a customer and I'm at your dealership and I say, why need to speak to my wife? Are you going to pull out an actual? No, I will. If I have people in my, if I feel my office, I'll make it fun and be like, so what's going on? And then like I'm waiting for the objection. I'm like, pitch me, you know, like, I need to do my way. And you'll take a physical car to be able to think. I need to do it. Is it again?
你看，你会怎么做呢？她说，不。好的。那么如果我是顾客，我在你的车行，我说我需要和我妻子商量一下，你会怎么回应？你会直接拿出个实际的东西吗？我不会。如果我办公室里有其他人，我会把它搞得有趣点，像是说，发生什么事了？然后我会等待他们的异议，就像是说，向我推销吧。我需要和我妻子商量，你可能会拿出一辆实车来考虑。我需要再次确认一下。
Oh, I expect my wife. I understand he speaks to your wife. And oftentimes I do too. But what's going on? Like, what do you know if she says no? And, you know, so you're like, you're like breaking the fourth wall. Yeah. You're making it. And they laugh. Yeah. Yeah. It's a lot of fun. So so good. And then when we're like doing live appraisals, I try it. It'll be you can't be on all the time. Like sometimes we do a video and I'm like, that's, that's going to be huge. Or that's, that was an awesome video. But yeah, it's, it all depends on obviously the person you're filming with energy. They bring all that kind of stuff. But yeah, we try to do something interesting in each video. Um, it's crazy how if I do want something wrong, I learn from what I'm doing wrong. I read the comments and I get better. Um, but yeah, it's, you tell me about it. It's, I get crucified on Twitter. Yeah. When I say something wrong, you know, it's funny. I'll tell everyone a little secret here, but I post all my content first on Twitter because the beautiful thing on Twitter is people are not afraid to tell you what they think. So before you put it on every frickin platform, you put on Twitter and you wait like 10 minutes. Within 10 minutes, you already have a bunch of comments and you can see if you missed something. Like sometimes you miss something small and someone calls you and like, Oh, wow. Yeah. Like great point. You edit that and then you put it on all the other platforms. Do that's nuts. Like when I, when I go live sometimes, so I'll go live and buy cars, right? It's like my favorite thing to do. Like I just want to do that. How does that work? Like explain it to us. What do you mean by go live? So I go live on TikTok or I'll stream. I have a streaming, streaming set up in my office. So I can, I'm working on making a really cool setup, but you can stream on YouTube, Facebook, Twitch and TikTok at the same time. So I'll put like one day, this was recent. I just put a number and it says like a call rail number, you know, like 1,800 number two lights on my cell phone. So I was like, it says call here if you want to sell your car. And I had 220 calls in less than an hour. Why are you streaming to your audience? I was streaming to audience on social media. yeah.
哦，我在等我妻子。我知道他会和你妻子说话，而且很多时候我也会说话。但发生了什么事？比如，如果她说不，你知道会怎样。所以你就像在打破第四面墙一样。对，你在制造乐趣。而且他们笑了。是啊，很有趣。所以很好。然后当我们在做现场评估的时候，我会尝试。有时候你不可能总是完美。有时候我们做了一个视频，我觉得这会很受欢迎，或者这是一个很棒的视频。但这当然取决于你和谁一起拍，他们带来的能量之类的。但是，是的，我们试图在每个视频中做一些有趣的事情。有时候，我做错了什么，我从错误中学习。我读评论，然后变得更好。但你知道，当我说错话时，我在推特上会被批评得很惨。有趣的是，我先在推特上发布所有内容，因为推特上的人不怕告诉你他们的想法。所以在你把内容发布到所有其他平台之前，你先在推特上发布，等10分钟。在10分钟内，你已经有了一堆评论，你可以看有没有错过什么。有时候你错过了一些小细节，有人指出来，你会觉得，哇，很好的意见。然后你编辑之后再发布到其他平台。这太疯狂了。比如说，有时我会进行直播，比如我会直播买车。那是我最喜欢做的事情。我只是想做那个。这是怎么回事？像你说的直播是怎么操作的？我会在TikTok上直播，或者我会在办公室里进行流媒体直播。我正在制作一个非常酷的设置，你可以同时在YouTube、Facebook、Twitch和TikTok上直播。所以有一天，我只是放了一个号码，比如一个热线号码，你知道的，像是1-800这样的号码，他们可以打到我的手机上。所以我说，如果你想卖车就打这个号码。不到一个小时，我接到了220个电话。为什么你要向你的观众直播？我在社交媒体上向观众直播。是的。
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And just to kind of table set here, before you like you did not have any social media experience prior to this, no, no, no, I don't have any social media experience at all. I mean, just doing stuff like, you know, for the dealership, like most sales managers or most, you know, owners will do to advertise the store. Correct. yeah. OK. But a couple questions. yeah. Right. First of all, like, what do you think if someone's listening to this, right? They may be a dealer, an employee to dealership. What do you think from like, if they're like, you know, I want to grow my business, I want to, I want to do what you're doing or some version of what you're doing, right? yeah.
好的，在这里简单说明一下背景，在此之前，你完全没有社交媒体经验，对吧？对，对，对，我完全没有任何社交媒体经验。我只是做一些像是为了经销商进行的宣传，就像大多数销售经理或店主为了推广店铺所做的那样。对，没错。好，接下来有几个问题。首先，如果有人在听这个节目，他们可能是经销商或经销店的员工。你认为，如果他们也想拓展业务，想做你正在做的事情，或者类似的事情，他们应该怎么做？
Really specialized in buying cars, maybe selling who knows what it's like the first step you tell, like someone, you know, any dealer in the country. And I listen to this. Just start posting something. Just, I don't know. Just do like depends, you know, like, anyone could do it, you know, it's just like anything else in life. Like, you know, you got to have like 90% energy and maybe a 10% tactics, you know what I mean? so usually I find someone that's going to execute the thing. There's a lot of people doing something like the Nissan dealership in Texas. yeah. With like the karate chop central central use and yeah. yeah. yeah. Like the karate chop and they're flying on mattresses in the showroom. That probably got them so much business. I would like to know why I find out. yeah. That that was great. But I was going to get them a ton of impression. You're right, man. I'm curious how much you translated to actually.
真的专注于买车，也许卖车，谁知道呢？这就像你对某人说的第一步，你知道，在这个国家的任何一个经销商都是这样。我听了这个后，觉得只需要开始发点东西。我也不知道，就看情况吧。你知道，任何人都可以做，就像生活中的任何事情一样，你需要90%的精力和也许10%的策略，你明白我的意思吗？所以通常我会找到一个能执行的人。有很多人像德克萨斯州尼桑经销商那样做东西，是的，他们像是用空手道劈开中央的中央用途，没错，那可能为他们带来了很多生意。我想知道为什么，我会找到答案的。是的，那真的很棒，但我本来就打算让他们获得大量的曝光。你说得对，我真的很好奇它实际转化了多少客户。
I'm sure. I mean, you'll get to click that link in the bio. yeah. I mean, that's like what, how much would that have costed you? Someone to charge you. yeah. Served by the time. People are spending 80 grand. I'm up in the radio. Yeah. Now, give us like actual numbers, right? Like what was your business before you started really buying from online? What is it now? How are how many cars are you buying online? I'm still in a growing phase because this has really only been going on for three months now. Like I have three months of of statements like looking at these numbers. And obviously it's still too early because, you know, like the average day to sell a bio car after you sell it, it's like 30 days or less and stuff like that.
当然。我是说，你可以点击简历里的那个链接。是啊，我的意思是，那样做要花费你多少钱？有人会向你收费。对啊，随时间推移，人们会花8万美元在广播上。现在，给我们一些具体的数字，对吧？在你开始真正从网上购买之前，你的业务情况是怎么样的？现在又是怎样的？你现在在网上买多少车？我还在增长阶段，因为这个才进行了三个月。我有三个月的报表可以看这些数据。显然还为时过早，因为你知道，卖一辆二手车的平均时间大概是30天或更少，等等。
I mean, I'm trying to run out of high velocity and so this quick as possible. You know, I'm a big into the tools. I'm the auto and Accutrade, but it really, it really has to be more time for me to really say like what's happened, you know what I mean? But it's fun and it's engaging and you're in. We're building like a nice community and people, you know, someone came yesterday from Ohio, they saw the RS7 online and they said, that's the guy on TikTok. Let's go. That's the guy on TikTok. So and that happens often. But give us like rough numbers. Like how do we buy? So we're buying 20 to 30 cars a month on TikTok. And we're probably doing like 10, 10 deals. I don't count the sales. Like I don't have a sheet or anything like that.
我的意思是，我正在尽量以最快的速度进行高效运作。你知道，我对工具很感兴趣。我是自动化和Accutrade方面的，但实际上，我需要更多的时间才能真正说清楚发生了什么，你明白我的意思吗？不过，这过程既有趣又有吸引力，我们在建立一个很棒的社区。昨天有个人从俄亥俄州来，他们在网上看到那辆RS7，就说：“那就是TikTok上的那个人，我们去找他。”这样的事情经常发生。给我们一些大概的数据吧，比如我们每个月在TikTok上大概买20到30辆车，可能会完成大约10笔交易。我没有具体的统计表或者类似的东西。
Yeah. Probably just it just gets overwhelming because sometimes a lot of people are coming in like on the ticket. So like TikTok, TikTok, TikTok, like, you know, like, you know, so maybe probably over 10 purchases. In terms of actual buying cars, you're saying. So if like 20 to 30 right now and it's growing, so I've been in a bad place, you know, the past couple months, it's just been too many leads and not enough manpower to handle the leads. So this is a great month. Like I'm like so happy this month. I can just go stream. I got like just getting leads to come in. My buyers are buying. I'm buying too. I'm filming some stuff. I'm going on live and I'm buying these cars on live. And it's funny because well, I might have to close the deal.
是啊，可能只是因为有时候来的人太多了，感觉压力很大。比如说在TikTok上，很多人不断地涌入，就像TikTok，TikTok，TikTok那样，也许超过10个购买吧。你是说实际买车的数量呢。如果现在有20到30个，而且还在增长。我过去几个月情绪不太好，来的潜在客户太多，而我们的团队人手不足，没法应对这些潜在客户。所以这个月真的很棒，我非常开心。我可以去做直播，我收到了很多潜在客户的信息，买家们在买车，我自己也在买。我还拍了一些视频，做直播时买这些车。还挺搞笑的，因为有时候我还得关掉交易。
Customers would be like, George, no, don't do 84. And I'm looking at the numbers because people start commenting. 84 grand. You can do it. Don't go over 84. Don't go 84. And someone's like, it's worth 87 five. And I'm like. Oh, so you don't know when you buy these cars live. yeah. I'm like, I'm like reading the comments. The comments are coming in when I'm going live. Dude, this is crazy because you like, you know, John Clay Wolf, right? Yeah. Yeah, of course I know John Clay Wolf. Yeah. I mean, so this is like, it's so similar to how, you know, he's done for years on buying cars on the radio. I mean, listen, I obviously like it's when you're in the business, you know, you like you had your fans and stuff like that.
顾客们会说：“乔治，别，别出价到84。” 我在看数字，因为人们开始留言：“84千。你可以出这个价。不要超过84。不要出到84。” 然后有人说：“这车值87.5千。” 我就想：“哦，所以你买这些车的时候并不知道最终价格对吧。” 我一边直播一边读评论。这实在是太疯狂了，因为——你知道John Clay Wolf，对吧？当然，我当然知道John Clay Wolf。对啊，这和他多年来在电台上买车的方式非常相似。我是说，显然，当你在这个行业里时，你会有自己的粉丝什么的。
Like, like I'm a fan. Well, I'm John. Yeah, I'm a fan of John fan of Hans head. Like, you know, my dad is someone who's very influential in the business to me. Um, and and like just like how they started, like, what was he spending? Like over a million dollars a year on advertising to grow, give me the VIN.com. Like. So basically right now is I'm going, it's my, my next, my next like endeavor is to grow this into like a monster, basically. Like, you know, so you want to grow the wholesaling, or sorry, you want to grow this. You can say wholesale. You want to go to retail, everything, you know, that's your vision. It's to could just buy more of these cars and you're using social media as a, as a lead funnel, essentially.
就像，我是个粉丝。嗯，我是约翰。对，我是约翰的粉丝，也是汉斯的粉丝。你知道，我爸在商业方面对我很有影响力。而且，他们一开始是怎么做的？他说他每年花费超过一百万美元做广告来扩展“Give me the VIN.com”。而现在，我的下一个目标是把它发展成一个巨大的企业。你明白吗，所以你想要扩展批发业务，或者说你想要扩展这一切。你的愿景是购买更多的这些车，并且你正在使用社交媒体作为一个潜在客户的渠道。
Yeah. Yeah. I mean, like, you know, we still retail, you know, a lot of cars and we wholesale a lot of cars too. So, um, it's, it's just easy. We have a process to set up in place. The only thing like the cell might, EV thing when I'm showing before that got me to set a process in place to buy any car across the country at any time, at any day, like sell my EV was your foray into like, let me build an actual process. I can do this. And then social media as a distribution child.
是的，是的，我的意思是，你知道，我们仍然零售很多汽车，也批发很多汽车。所以，这很简单。我们已经有了一个流程。唯一的事情就是，好比我之前提到的"卖掉我的电动车"项目，这促使我建立了一个全国范围内随时购买汽车的流程。就像"卖掉我的电动车"是你进入这个领域的契机，让我建立了一个实际操作的流程。然后，社交媒体是一个分销平台。
The whole, the whole way I came into the business was like just like home, a home run, like from, from every step of the way to being learning about every single process and how to get there, how to do it. You know what I mean? So now I'm able to control the advertising I'm doing and control the marketing dollars I want to spend. I've never boosted anything on any social platform because it's amazing content. You don't need to do that. Like I have a theory on boosting when you should boost and all that kind of stuff. But like if you're doing amazing content where it doesn't sound to marketing and advertising, it's like, you know, the classic dealer thing is to stand in front of a car and say, Brett sales alert, how 99 it's old school.
我的整个入行过程就像一次全垒打，从每一步的学习到掌握每个流程，直到最终成功。你明白我的意思吗？现在，我能够掌控我的广告投放，控制我想花费的营销预算。我从未在任何社交平台上通过付费推广任何内容，因为内容非常出色，没有必要那样做。我对何时该做付费推广以及如何做有自己的见解。但如果你制作的内容非常出色，看起来不像在做营销和广告，那就不需要那些额外的推广。就像经典的汽车销售手法，站在车前说“打折促销，只要99”，这种老派的做法已经过时了。
It's like on if you want to get into the algorithm, if you stand at a, if you stand in front of a camera and talk to it, how many people are doing that? Yeah, a lot of them. But if you stand in front of the camera and watch a video and react to the video, how as a professional, reacting, how many people are doing that, you know, like people, people want to work with someone worth listening to. Yeah. I totally, I totally get it. I mean, you need, you need differentiated content. And this is a friendship. You just change it up. Do you think dealerships are going to transition to like a pay, pay plan or model where they're incentivizing the team, the salespeople for like social media? Look, I know obviously the end result is if you do it well, you're going to get a sale. So if I incentivize you to sell, this is upstream of that.
如果你想进入算法，就像这样，如果你站在摄像头前对着它说话，有多少人在这么做？是的，很多人。但是如果你站在摄像头前，看一个视频并对其做出反应，作为一个专业人士，有多少人在这么做呢？人们希望与值得倾听的人合作。是的，我完全明白。这就是为什么你需要差异化的内容。这是一个友谊，你只是改变了一下。你认为汽车销售行业会转型成一种按表现或模式付费的形式吗，比如激励团队和销售人员利用社交媒体？看，我显然知道最终结果是，如果你做得好，你会有销售。所以，如果我激励你卖东西，这是为这个结果做准备。
But do you see a world where like salespeople are incentivized? Like part of their pay plan is like, I don't know, quantity of content, platforms. Who knows what? Do you think that's going to become more mainstream? I'll tell you where my head is at. Like I'm always thinking like, what's next? There's no doubt about it. I'm seeing dealers like opening up for like recording studios in their, in their showrooms. Like who do you know, like has recording? Roman. Roman is a great, Roman is a great example. I mean, Roman, you know, they have a very forward-thinking leadership and they have a recording studio now. They're creating actual like podcast content.
但你能想象一个世界吗？在这个世界里，销售人员会有激励措施，比如他们的薪酬计划的一部分是基于内容数量、平台等等。你认为这会变得更主流吗？让我告诉你我的想法。我一直在思考下一个是什么。毫无疑问，我看到一些经销商在他们的展厅里开设录音室。你知道谁有录音室吗？Roman。Roman是一个很好的例子。他们的领导层非常具有前瞻性，现在他们有了一个录音室，他们正在制作实际的播客内容。
Yeah. That's our goal. And they're not the only ones, but the point is like. See others do it. Yeah. So the point is like, what's next? I mean, is this, is this going to, you know, our dealers can continue going down this path? Cause here's, here's the big thing, right? You can create content, but if it's not great content, right? It's not the algorithm is not going to pick it up. It's like it's going to be seen.
是的，那就是我们的目标。而且他们并不是唯一的，但关键是，看看其他人是怎么做的。对，所以问题在于，接下来是什么？我的意思是，我们的经销商会继续这条路吗？因为这里有个重要的问题，你可以创建内容，但是如果内容不好，算法是不会推送的，就像是没人会看到一样。
Were you, how do you just think about like the incentive model for dealerships? And are we just going to continue seeing more adoption at dealerships of this like organic content creation world? Yes. Yes and no, obviously. I mean, it depends who's really has like the vision for the store. And you know, obviously this is like the older business, maybe going more modern, but I don't know.
你是怎么考虑经销商的激励模式的？我们会不会在经销商那里看到更多这种有机内容创作的趋势呢？是的，也不是，显然这取决于谁有对店铺的长远规划。显然，这是一种老旧的商业模式，可能会走向现代化，但我不是很确定。
I mean, you know, I know, I know, I know some people who obviously do it. And I haven't heard of anyone really trying to do it again. I mean, it really takes a person to start. You have to have that intrinsic drive. Yeah. Yeah. You're going to have no one. This is so like it's the hard part about conning creation is that it's a treadmill. Yeah. Right.
我的意思是，你知道的，我知道，我知道，我知道有一些人显然是这样做的。我没听说过有人真的试图再做一次。我的意思是，这确实需要一个人的开始。你必须有那种内在的动力。是的，是的。你不会有任何帮助。创作的难点在于它像一台跑步机。一旦开始，就很难停下来。
And so it's like you need to be disciplined, have consistency if you want to actually win. And in my opinion, that's like obviously creating good, good content is also really tough. But doing it consistently in my opinion. It's all about the consistency. I mean, like if we just want to talk about like motivation and attitude and all that kind of stuff, that's what's going to drive you to be successful and kind of anything.
所以说，如果你真的想要成功，你就需要自律和坚持。我的看法是，当然创作好的内容也很难，但要持续地做这件事才是关键。我认为，持续性是最重要的。就像我们谈论动机和态度之类的东西，这些才是驱使你在任何领域取得成功的因素。
But I mean, if you ask, if you ask people like, or especially like my dad, if you asked them like the other day, it looks at me. I can't believe you're doing that stuff on social. Like I can't believe you're on camera. Like because he never would have guessed. Like I was always a shy. Yeah. I feel like I feel like you're talking about me around, but you're saying to stuff, it's like it's hilarious. I wasn't even on social media before this like stop.
但我的意思是，如果你问，尤其是如果你问我爸爸，如果你问他，像前几天，他看着我说，我真不敢相信你在社交媒体上做那些事。我真不敢相信你在镜头上。因为他从来不会想到，我以前一直很害羞。是的，我觉得你在说我，但你在说的东西太搞笑了。我之前甚至都不上社交媒体，像这样停下。
I like making people happy and stuff like that. And it's just like fun for me to be with customers and give them all the money or like whatever it is on camera because they're like, that was cool. You know, I was going to ask you like, what motivates you? I guess this let's call space. You have enough money than you'll probably ever need or you have a lot of like the point is like you're not doing it. It's just like for the money.
我喜欢让别人开心，诸如此类的事情。而且和顾客在一起，给他们钱或其他东西，对我来说很有趣，因为他们会觉得那很酷。你知道吗，我本来是要问你是什么激励了你？我猜可以这么说吧，你的钱已经够用了，或者说你的钱已经很多了。重点不是为了钱做这些事情。
Like is it the thrill? No, it's the build. It's building something like you feel like I feel like I'm really going into something that's going to be pretty cool in the next six months. I'm just going to create like one website where you can do you can join a sales group for like a subscription fee. And I like teaching people. What do you mean a sales group? What do you mean?
是因为刺激吗？不，是因为构建。我感觉就像是在构建某个东西，觉得在未来六个月里会变得非常酷。我打算创建一个网站，你可以加入一个销售小组，支付订阅费用。而且我喜欢教别人。你说的销售小组是什么意思？什么意思？
So like, you know, I'm going to build the website where all I have to do is say celibia.com or whatever it is, you know what I mean? And people to go to because the link tree thing, by the way, got to go. If you're building a business and like you tell people when you're streaming, go to my link tree, the viewers actually drop. They take talks algorithms actually like, Nope.
所以，就像，你知道的，我打算建一个网站，只需要说“celibia.com”或者其他什么网址，你明白我的意思吧？然后人们就可以直接访问了。因为那个链接树（link tree）之类的东西，真的该淘汰了。如果你在做生意，然后在直播时告诉人们“去看我的链接树”，观众数量实际上会下降。TikTok的算法也会觉得不行。
But if you say, Hey, my website, sleep it.com. I don't use links. Different actually. I'm actually website. It's great to use in the beginning. But I see this being like a website where people can sell cars, you know, possibly buy merchandise, join a sales community and just kind of like hang out in one place, you know, like you're like.
但是如果你说，嘿，我的网站，sleep it.com。我不使用链接。这就很不同了。实际上，我的网站一开始使用是很棒的。但是我认为这个网站可以成为一个人们卖车、买商品、加入销售社区以及闲逛的平台，就像一个综合活动空间一样。
And you can tell me from off base here, but you're like, you're becoming like the Alex or Mosey of like automotive. I guess I am, but or maybe not. But when you say I like teaching, he comes to mind. It's like, I mean, you're, you know, phenomenal content creation and you're focused on automotive and you want to teach. Yeah. I mean, it is a weird, like hidden passion of mine. I don't think many people know.
你可以告诉我我是否理解错了，但你现在就像汽车界的Alex或者Mosey。我猜我也是，或者也可能不是。但是当你说你喜欢教学时，我就想到了他。你的内容创作非常出色，而且你专注于汽车领域并且喜欢教学。是的，这确实是我一个不为人知的隐藏激情。我想很多人都不知道。
I've never said George. I've never had anyone say George loves teaching. I'm like, yeah, but the German I get out of just how people were actually like driven and know how to do it and execute something is just like, it's fun. Super interesting. Yeah. So, you know, it's funny. Like I don't have, I actually am not like teaching doesn't get me excited at all. To me, it's more about democratizing the knowledge.
我从来没说过乔治。我从来没听过有人说乔治喜欢教学。我是那种，嗯，不过我从中学到的是德国人那种其实很有动力并且知道如何做事并且执行的方法，真的很有趣。非常有意思。所以，你知道，这很有趣。我实际上对教学并没有什么激情。对我来说，更重要的是让知识普及。
Like that, you know, when I when I when I get, you know, some crazy insight or something and I share it with the world, to me, that gets me excited. Like I don't even know why it's like, hey, like you've you've you've now been armed with this information that will make you better, make you whatever, smarter, more money. Um, anyways, just, you know, come juxtapose what you said to how I feel.
就像这样，你知道的，当我获得一些疯狂的见解或者什么新发现时，我会与世界分享，这让我很兴奋。我甚至不知道为什么会这样，可能是因为你现在掌握了这些信息，可以变得更好、更聪明，或者挣更多钱。不管怎样，只是想让你对比一下你说的和我的感受。
But yeah, like I'm a I've been a huge ClickFunnels fan and just started the website. ClickFunnels is a website where you can go and it's like you pay a subscription fee to grab their website and they basically build everything to you based on like call to actions and be testing all that kind of stuff. It's like the perfect website for someone who wants to get people to transact. Like it can be transactional or like maybe get like an offer like a cash offer or something like that. It's gonna be it's a it's an easy website. It's e-commerce acts as e-commerce and sales at the same time. But yeah, it's been crazy because it's like now that I've built a buying team, I have to build a social media team, get people to reply to the comments, the DMS, the messages, and that's like a new sales team in its own business, which has been really, really fun. Actually, that's been really cool.
但是，是的，我一直是ClickFunnels的超级粉丝，并且刚刚开始了自己的网站。ClickFunnels是一个网站，你可以支付订阅费用来使用他们的平台，他们基本上会根据行动号召（如CTA）和A/B测试等，为你构建所有内容。这个网站特别适合那些想让用户进行交易的人。无论是进行交易，还是提供优惠，比如现金优惠之类的，这个网站都非常合适。它非常简便，同时具备电子商务和销售的功能。
但是，现在情况有点疯狂，因为在我组建了购买团队后，我还得建立一个社交媒体团队，让人们回复评论、私信和消息。这简直像新创建了一个销售团队，但其实非常有趣，这真的很酷。
Do you see a world where you're making more money from media than from automotive? Or like is your like I want to just continue growing the actual automotive. So it's like if someone comes to me and says I want to give you like I don't know money to do this, you know what I mean? Like I've had I've talked to different content creators, like I've had the Costco guys come to the dealership and I talked to Eric and he told me who's Eric, one of the Costco guys are on TikTok. It's EJ Bafumo, Eric Bafumo, I think at I'm going to, I was just terrible at another at but anyway, a lot of people know them and they went full time in the content business. He left his job because they were making like a lot of money doing it full time.
你觉得未来你会通过媒体赚的钱超过汽车行业吗？或者说你更想继续发展汽车业务。如果有人过来跟我说，他们想给我钱让我做某件事，你明白我的意思吗？我和不同的内容创作者聊过，像Costco的那些人在TikTok上很火。我和Eric聊过，Eric是谁？他是Costco的TikTok达人之一，我觉得他叫EJ Bafumo，Eric Bafumo。我记不清了，但总之很多人认识他们。他们全职做内容创作，Eric辞掉了工作，因为他们全职做这个赚了很多钱。
But me being in a business, it's like I got to focus on this. Like this is my this is my machine that I want to build. You know what I mean? Yeah, you're doing it in service of your business. Like there is monetization that you earn, but it's getting really minimal nowadays. So you're saying your earnings are decreasing from that? From monetization? I just find that it's getting less. Yeah, by the way, that's what I'm seeing as well from other creators. Yeah. TikTok is that you're making less. Yeah, you're making less. I mean, a lot of people are getting in on it nowadays, which they're going to draw, you know, the the, uh, the, uh, Is it the RPM or something like that down? Yep, correct. Yeah. Like what are just some other opportunities that'll spawn for you from being suddenly, like, you know, becoming like, you know, I call it like a niche micro influencer in our industry.
但因为我是在做生意，我必须专注于这方面。就像，这就是我想要建立的机器，你明白我的意思吗？是的，你在为你的生意服务。虽然你确实能从中赚到钱，但现在收益越来越少了。所以你的收入在减少？来自变现的收入？对，我发现它在变少。顺便说一下，我也看到其他创作者也是这样。是的，TikTok上的收入减少了。对，赚的少了。现在有很多人加入进来，这会导致RPM（每千显示收入）下降。是的，没错。那么，有哪些其他的机会会因为你突然成为我们行业中的小众微型网红而产生呢？
Right. And like you're an up and coming. You're gaining all these followers. Obviously lots of eyeballs. Other like, have you realized any other opportunities across the business from this? So like you asked me about the content question before and like, I mean, like I've never like said this out loud or anything like that, but I wouldn't mind being like someone like Alex Hormos or something like that or like get against that kind of role. I mean, um, I do love the car business. Like I would never leave. I, it is my goal to be like, you know, 30 buyers working for us across the country and taking over a hundred cars a week to the auction every week. Like, but um, it is like a true passion. So, um, if I had time, like I'm going to build a studio in my office. I'm going to go, I'm going to have a make a podcast. I'm going to go live. Just conversations with people and see where you know, you know, you know, you just got like, do it.
好的。你现在正在崭露头角，粉丝数量不断增加，吸引了大量关注。你有没有发现在这一过程中还有其他商业机会呢？你之前问我关于内容的问题，说实话，我之前从未公开讲过，但我不介意成为像Alex Hormos那样的人，或者扮演类似的角色。当然，我非常热爱汽车行业，绝不会离开。我希望最终能够在全国范围内拥有30名买家，每周拍卖超过100辆车。这是我的真正热情所在。如果我有时间，我会在办公室里建一个工作室，开设一个播客，进行直播，与人们对话，看看会有什么结果。重要的是去做。
Like if I could buy your stock, I'd buy it because I have the big testament because I feel like I, I just, I've seen your growth and CD approved. I like that. No, but I think that I can just see scaling the media, the media game. Yeah. Tremendously, not leaving a car business, but at some point, you know, you have an operator that runs the day to day and you're building this media led empire. Now, do you retail most of the cars you purchase or do you wholesale them or do you just go into, you know, accurate trade and you kind of decide based on that? How do you do it?
如果我能买你的股票，我会买，因为我有很大的信心。我看到你的成长，确实令人佩服。我觉得你在媒体领域的发展潜力巨大。当然，这并不意味着要离开汽车业务，但在某个时刻，你可以有一个运营者来管理日常事务，而你可以专注于建立一个以媒体为主导的帝国。
现在，我想知道你是主要零售你购买的大部分汽车，还是做批发交易？又或者你根据市场情况来决定？具体是怎么操作的呢？
We're, we're, we're retailing 400 cars a month and a whole selling 200 cars a month right now. Oh, so you're wholesaling a meaningful amount of cars. We are. Yeah. How are you wholesaling the cars? We do manheim and we do OVE, but I want to move everything over to manheim and I want to start the wholesale. Yeah. Because now I'm trying to become like, you know, a huge buying machine. We're using accurate trade now so we can spend less time with customers and make them an offer for just for wholesale.
我们现在每月零售400辆车，同时每月批发200辆车。
哦，所以你们批发了相当数量的车？
是的。你们是怎么批发这些车的？
我们通过曼海姆和OVE平台，但我想把所有车都搬到曼海姆平台，并且想从批发开始。
是的，因为我现在想变成一个巨大的购车机器。现在我们在使用Accurate Trade，这样可以减少和客户交流的时间，并直接给他们一个批发价格的报价。
Yeah. I should also disclaim that this is not sponsored by accurate trade. No. Ac, um, cars commerce is a very great sponsor of CDG, but this is like, no, I mean, there's only two tools in the business. This is fully just organic. Your experience. I mean, I mean both of the two monster monsters in the country already use, use them. So it's like, it's a tool that, you know, people should use. But anyway, um, I moved my buyers over to it because we don't buy Chevy pickup. We don't, we don't buy Toyota Priusas with 110,000 miles. We don't buy a Corollas, you know, but why shouldn't we? Yeah. We're only buying cars that we want to buy. So my buyers, it's hard to teach someone to buy cars. You either have it like, like you got it or it's like, they're going to be a learning struggle, you know, But one second, why aren't you buying those cars? Because how am I supposed to get them in every single lead that we have coming in? So right now we have over 2000 leads a month. Okay. It's just a capacity thing, right? But you want to teach the buyer to make the decision on their own. So Accutrade is more of a tool where you can do that. Yeah. And that's how you buy the Corollas. We already bought two Corollas because we switched to this. And I don't have to help them or get the number. Scaling your, you know, you're buying team that one. Just scaling the buying team. How big is your buying team today? It's only three. So me and my brother have our own teams. So separate teams. Separate teams. Yeah. Yeah. I have, I have three buyers and I have a group of people that feed me deals, like a little like free community group. And my brother has, geez, I think he has like five or five buyers right now. So, and then, you know, obviously my father has buyers. So you guys operate like, you know, as they say in a corporate world, like separate P and L's...
对了，我得声明一下，这不是Accurate Trade赞助的。其实，汽车商贸是CDG的大赞助商，但这次完全是我个人的体验。这行里只有两种工具。坦白说，国内两大巨头都在用了，所以这是大家应该用的工具。总之，我把买家转移到那边去了，因为我们不买雪佛兰皮卡，也不买跑了110,000英里的丰田普锐斯，或者卡罗拉。不过，为什么不买呢？我们只买我们想要的车。所以我的买手们，很难教他们怎么买车。要么你会，要么你就得慢慢学。但是，等等，为什么你们不买那些车呢？因为我怎么才能处理每一个进来的线索？我们现在每月有超过2000个线索。这只是一个容量问题，对吧？但是你希望教会买手自己做决定。所以Accutrade更多是一个你可以用来做这件事的工具。对了，所以我们买了两辆卡罗拉，因为我们转用了这个工具。而我不用再帮他们或者去设定价格。扩展你的买车团队。对，正在扩展买车团队。你们现在的买车团队有多大？只有三个。所以我和我哥哥有各自的团队，分开的团队。对，我有三个买手，还有一群人给我提供交易，就像一个小的免费社区组。而我哥现在大概有五个买手。另外，我爸也有买手。所以你们的运营方式就像企业界所说的，有各自的利润和损失（P&L）。
Yeah. Yeah. We have three separate, three separate stores. Yeah. Yeah. Yeah. Got it. But that's the key though, to teach buyers like how to buy and how to buy easy, you know, like kind of just like a little plan for dummies or something like that. Yeah. So, so I mean, what's next for you, man? You've been rising super quickly. You have the store, of course, which is sort of running on, I don't want to say cruise control, but it's kind of just doing its thing. Right. What's next for the business right now? I mean, what are you thinking about? You know, we would love to open up a new location indoors, like over 80,000 square feet. A new retail location? Yeah. One new retail location...
好的。好的。我们有三个独立的店铺。对，对，明白。但关键是要教会买家如何购买，以及如何方便地购买，就像给新手制定一个小计划一样。是的，所以，我是说，你接下来有什么计划？你发展得非常快，你的店铺当然也在运作中，我不想说是自动运转，但它的确在按照自己的节奏发展。对，你现在对生意有什么打算？你在考虑什么？我们想要开一个新的室内店铺，面积超过8万平方英尺。一个新的零售地点？是的，一个新的零售地点…
Why? Why? We want to, you know, my brother is a big exotic player and now that I'm on social media and stuff like I'm buying different cars. You're buying. You're not used to buying Tesla. I only used to buy Teslas, only electric cars. Like I was Rivian, Tesla, everything. But now you're selling these great cars. Now, people are coming to me with these different cars. So my Tesla inventory is shrunk, right? And not only did it shrink because of my time, it's shrunk because of the amount of leads coming in, or just too like crazy. I didn't have the manpower to handle all the leads. So as over time, my Tesla material will grow back again. Yeah. We're going to buy more cars...
为什么？为什么？你知道的，我哥哥是个大的异国车玩家，现在我在社交媒体上表现活跃，也开始买不同的车。你在买车。你以前不习惯买特斯拉。我以前只买特斯拉，只买电动汽车。像是Rivian、特斯拉这些。但现在你开始卖这些好车，所以人们会找我买不同的车。结果我的特斯拉库存减少了，不仅因为我的时间问题，还因为进来的客户太多了，我没有足够的人手处理这么多客户。所以随着时间推移，我的特斯拉库存会再次增长。对，我们会买更多的车……
But basically, when I have people trying to sell me like a Lamborghini or a Bentley, it's hard for me to get time to all the leads, you know? But it's just a manpower thing at this point. And then the exotic's for buying, we want to open up a new store to put them all inside and have like a really cool experience. And I think being on social media and having that kind of amazing indoor facility would be a crazy, crazy social like, like, you know, just to take it to the next level. Tastes the next level...
但基本上，当我有很多人试图卖给我兰博基尼或宾利时，很难有时间处理所有的潜在客户。你知道吗？现在主要是人力的问题。至于买这些豪车，我们想开一家新店，把它们都放进去，打造一种非常酷的体验。我认为在社交媒体上展示这种绝佳的室内设施，会是一个非常、非常疯狂的社交热点，真的能把我们的体验提升到一个新水平。
Yeah. Like we're operating in Ewing, New Jersey and Old and Avenue right now. So and it's already fun. But yeah. Some little like indoor, a little awesome place would be like really cool. I know that'd be like just like almost like a museum hangouts about kind of thing, you know, a couple of pool tables, you know, like. Yeah. I know what I want to ask you. I want to transition for a second from the media. Tell us about just the market. You obviously have some form of pulse here on the market. You're buying cyber trucks. You're buying, you're getting hundreds of thousands of lead. What do you just give us like the general, your general take on the market today, what you're seeing in the market. So I think the market overacts...
好的。比如说，我们现在在新泽西州尤因和老大道这边运作，已经挺好玩的。但如果有个小一点的室内场所，会很酷，就像一个博物馆的休闲区那样，有几张台球桌。是的，我知道我要问你什么了。我想从媒体话题转换一下，聊聊市场的情况。显然你对市场有一些洞察。你在购买网络卡车，而且获得了成千上万的线索。你能不能给我们一个你对当前市场的总体看法？所以我觉得市场反应过度...
Like consumer health. Go ahead. Yeah. So I think the market over over reacts. So like if there's one or two dead weeks in the auction, prices across the country drop, because dealers are reflecting their prices. And then all of a sudden everything sells again. Dealers sold all their cars and then the market's hot again in the auction. And that's the truth. So I think you just got to buy when you see good prices. And what's good prices though to you? Like what does that mean to you? So you'll see like, you know, when you see the auction, everything's doing over like 90% say cost to market or something like that. And it's just doing way over MR. And you're like, oh, just sitting back and just watching. And then all of a sudden you have two or three dead weeks in the business.
就像消费者健康一样。继续吧。对，我觉得市场反应过度。如果拍卖市场有一两周的冷清，价格在全国范围内都会下跌，因为经销商会根据这些情况调整他们的价格。然后突然之间，一切又卖出去了。经销商把他们的车都卖光了，然后拍卖市场又热了起来。这是事实。所以我认为当你看到价格合适的时候就应该买。那么对你来说什么是合适的价格呢？这对你来说意味着什么？你会看到拍卖市场上的一切都超过了比如90%的成本与市场比率，价格远远高于市场建议零售价(MR)，然后你只是旁观等待。突然之间，业务出现了两三周的冷清期。
And then in those weeks, no one's buying cars. So you kind of just have to catch it at the right time if you're an auction buyer. But yeah, that's I think the market over over reacts to whatever reaction is going on, which is kind of funny. And then when it's hot, everyone's buying again. But I think it's going to be a good month for us in the business. And I think the next three months are going to be really good. Tell me about the market for Tesla's Cybertrucks EVs in general. Like what are you buying them out today? Are people taking big losses on these cars or making big wins? Like what's it look like today? So Sabersharts are going to be available on Tesla's website in a month or two. On pre-owned or new? New. Like they're going to be sitting there. You can go ahead and tell your order. Available for delivery times are going to be at a week or two weeks soon. Okay. So what does that mean for the market? Are we about to see? We're going no, no, it's going to be at a like, I think we're going to be retelling Sabershucks soon for like 117 like easily. One of the things. What are you retelling now? Now we're selling them for like one to one. If someone offers me 117, it's sold. This, this fell fast. It was only in since maybe three or four months. Yeah. We had like a couple months ago, someone bought one in Florida for what 250 or something? Yeah, 250, 275 or something like that.
然后在那些周里面，没人买车。所以如果你是个拍卖买家，你就得赶在合适的时间。但是，我觉得市场对任何反应都有点过度反应，这挺有意思的。然后当市场火热的时候，每个人又都在买车了。但我觉得这个月对我们的生意是个好月份，我认为接下来的三个月会很好。告诉我关于特斯拉的Cybertruck电动车市场情况。今天你是怎么购买它们的？人们在这些车上亏大钱还是挣大钱？今天情况怎么样？Cybertruck将在一两个月内在特斯拉官网上可以购买。是二手车还是新车？新车。它们会在那里，你可以下订单。交货时间很快就会是一到两个星期。好的，这对市场意味着什么？我们会看到什么？我们不会，是的，我认为我们很快就会以大约117的价格重新出售Cybertrucks。现在你们在卖什么价格？现在我们大概卖一到一。如果有人出117，就卖了。这个变化很快，仅仅三个或四个月前。对，几个月前，有人在佛罗里达买了一个，花了250还是啥的？对，250，275左右。
And went from 275, which was the first sale, which you knew it was doing over 250. You know it was going to be two over 250. It was the first one running the auction. And the next one sold for 200 or 205. The next one sold for 200 again. It did 200 a couple times. And then it went to 190, 180, 170. It's from 170 to 140. And just kept flying all the way down. And now I would personally buy a Sabershuck for 105 this time of week, but ask me next week, and it may not be 105 anymore. Sorry, this thing is changing daily. Yeah, the beasts are holding value because they have overseas demand. Why do those have overseas demand? Everyone in Dubai, for example, wants a Sarabese. Like not many people want to sell a Sabershuck. And just for anyone that doesn't know, that's like the most upgraded premium version. To try motors, you're to succeed in like three seconds. So you're, are you shipping any to Dubai? Or no, you're not doing that.
这段话的大意是描述了某个商品（例如汽车）的拍卖过程及价格变化。翻译如下：
“第一笔交易从275开始，你知道它会超过250。第一笔是启动拍卖的。接下来一笔卖了200或205。再下一笔又卖了200，一共卖了几次200。然后降到了190、180、170。从170降到了140，一直在跌。现在，我个人会在这周买一辆Sabershuck，价格是105，但下周再问我，可能就不再是105了。抱歉，这东西每天都在变。是的，那些高端产品的价值保持得不错，因为有海外需求。为什么有海外需求？比如在迪拜的每个人都想要一辆Sarabese，但是没有多少人愿意出售Sabershuck。对于不知道的人来说，Sarabese像是最升级的豪华版本。用三电机，三秒内加速成功。那你有往迪拜运输吗？还是没有在做这个？”
I've done two or three deals already. Oh, so you have actually exported these hybrid trucks? Yeah, two or three. They reach out to you like, how do you get back? Just someone just someone here comes in and buys it and like, you know, they ship it out. Got it. Yeah. It's, it's, I've done, it's, I've gotten like all my Sarabese hucks I sold up to TikTok. It wasn't until recently we had three deals. That's a good one. The last three deals were phone calls. Finally, finally. Well, they still heard about you somewhere. I mean, Yeah, well, one of them did follow, but it was just like in the beginning, it was all NBA, NBA players, NFL players, famous people in Dubai.
我已经做了两三个交易了。哦，所以你真的出口了这些混合动力卡车？是的，两三个。他们是怎么联系你的呢？有人来这边买下，然后他们直接运出去。明白了。我所有的Sarabees卡车都是通过TikTok卖出去的，直到最近我们才有了三笔交易。这是个好消息。最后三笔交易是通过电话完成的。终于，终于。嗯，他们肯定是从某个地方听说你的。嗯，是的，其中一个确实有关注我，但最开始的时候，都是NBA球员、NFL球员和迪拜的名人。
And, you know, that's pretty much the shadow Ahmad Amwell from he owns our luxury super car rentals. When he hit me up, it was like, you're talking to that guy? Like people were going nuts. He hit me up on TikTok and I was talking to him in the morning. I was on the Stairmaster of the gym and he's like, uh, brother, brother, I need some Sabar trucks in it. I was just like, what do you do? And I'm looking him up. He was like four million followers. What is he based in Dubai? He's in Dubai. It owns a really amazing luxury here in so car company out there. It's incredible. Yeah. And it was fun.
你知道，那正是Ahmad Amwell的影子，他拥有我们的豪华超级跑车租赁公司。当他联系我的时候，感觉就像，“你在和那个人说话？”让人觉得很疯狂。他在TikTok上联系我，而我早上在健身房的登山机上跟他对话。他说，“兄弟，我需要一些Sabar卡车。”我当时想，“你是干什么的？”于是我去查了查，他有四百万粉丝，住在迪拜。他在那里拥有一家非常棒的豪华汽车公司。这真的令人不可思议。而且整个过程很有趣。
It's fun. We're going to them. But, um, yeah, it's, uh, it's been the volatile average truck market for sure. Yeah. And, uh, it's going to keep, it's going to stay, but it's going to depend to how available these are. I always thought the average truck was going to be a flop. I had, I had a feeling it. It is it by your standards. I mean, it's a not a flop. It's not a flop, but it's about to maybe be a flop. Cause all these people that have made these orders all flippers. Like Tesla buyers are flippers. Like a lot of them.
这很有趣。我们要去找他们。但是，嗯，是的，卡车市场一直很不稳定。是的，这种情况会持续下去，不过也取决于这些卡车型有多容易买到。我一直以为普通卡车会失败。我有这种感觉。按你的标准来说，嗯，它没有失败，但也许快要失败了。因为所有下订单的人都是黄牛。就像特斯拉买家，很多也是黄牛。
Oh, yeah. I mean, I think most people who ordered the average truck knew they were going to make a hundred grand on it. So until people actually get the cyber trucks that want to get them, you know, who really knows, but in California or any other state, we're paying sales tax. You're owning that thing for 108, 109 right away. So you have to make that decision. Am I going to actually own this car? Cause there's no money in left to be made on it. Yeah. And how many are going to pile it up out on the west coast? I mean, I'm only buying them in Jersey right now. Cause Jersey, there's, there's sales taxes on three views.
哦，对。我是说，大多数订购普通卡车的人都知道他们会从中赚十万美元。所以，在那些真正想要赛博卡车的人拿到车之前，谁也不知道会怎样。但在加州或其他任何州，我们都要交销售税，你一买下车就得付108,000到109,000美元。所以你得考虑清楚，你是不是要真正拥有这辆车，因为再也赚不到什么钱了。是的，而且有多少人会在西海岸囤积呢？我现在只在新泽西买车，因为新泽西的销售税政策对三辆车有所优惠。
So they're owning them for one on one. So people are selling them to me for like 105, 106. You know, but that's quickly, you know, disappearing. Are you seeing any other trends with respect to buying cars on the street? Maybe lots of negative equity where you can't actually buy 80% of these cars or? Well, for a time, yes. Like you're noticing, I can't buy anything. Everyone's flipped on their car, but then they all just fold, you know, in the next couple, couple of months.
所以他们一个个单独的都买到了这些车。有人以大约105或106的价格卖给我，但这种情况很快就消失了。你有没有看到街头购车方面的其他趋势？例如，很多车都是负资产，你实际上不能买80%的车？嗯，曾经有一段时间是这样的。你会发现，当时我根本买不到车，每个人都对车价翻了一倍，不过接下来几个月他们都会放弃。
What do you mean? They all just go ahead and say we got to sell. We got to move. You know what I mean? But what do you do if to have 10 grand of equity? They have to wire us money first. Signability sale, they'll wire us money first when we purchase the car. So the last five deals I signed on Friday to purchase were all negative. Every single one, oh, like 10 grand. Are these people that you're referring to? Do they have the cash to make them the difference? Of course. Really? Yeah, of course. Yeah.
你什么意思？他们都直接说我们得卖掉，我们得搬走，你懂我的意思吧？但如果你有1万美元的股权要怎么做呢？他们得先把钱打到我们账户上。签约销售时，他们会在我们买车时先打钱给我们。所以我上周五签的最后五笔购买交易都是负的。每一笔都负了大约1万美元。这些你提到的人，他们有现金补上差额吗？当然有。真的？是的，当然有。
People are still, why are we? Why me $21,000 to get the to get the to get out of their car? So people are behind are underwater, but they do. You're saying that you're seeing some people with cash that can at least make up the difference. I mean, what choice do you have? You know, we all know what choice you have a repo. Yeah, I know. That's the only other choice. So possess or keep the car. Yeah, exactly. Or fix it and keep the car. Yeah. So a lot of people are manning up and coming up with cash.
人们还在，我们为什么要这样？为什么要我付 $21,000 才能让他们下车？有些人的经济状况很糟糕，但是他们还是努力想办法。你是说你看到了一些有现金的人，他们至少可以弥补差额。我是说，你有什么选择？我们都知道你的选择只有收回汽车。我知道，那是唯一的选择。所以要么拥有或保留汽车。对，要么修理它并保留汽车。对。所以很多人都在咬牙拿出现金。
Yeah. It's been, you know, it happens in waves all of a sudden they're bad. And that's why when I talk to people, I'll be like, listen, I know you don't, you don't like this price. I'm giving you and I'm giving you all the money. But what's going to happen if you don't sell in a couple of months? Oh, well, I'll sell next month. Well, I got news for you the next time you're selling. It ain't going to. It's not going up. So you, how much money do you want to lose? I was like, you don't lose 20 or you don't lose 25. And they're like, let me think about it. I heard no problem. Go talk to people and figure it out and come back to me.
对啊，这种情况总是反复出现，一会儿市场不好了。这就是为什么我跟别人谈的时候会说，听着，我知道你不喜欢我给你的这个价格，但这是我能给的全部钱。可是你想过几个月后再卖会怎么样吗？他们会说哦，那我下个月再卖吧。那我要告诉你的是，下次你卖的时候，价格不会上涨。所以，你想损失多少钱？你是想损失20还是25？然后他们会说让我考虑一下。我会说没问题，去和别人谈谈，想清楚了再来找我。
You know, and they come back. Okay, let's just get it done now. You know, I mean, it's, you know, we're in tracks. Like it's like, it's, it's all fun. So before we wrap up, I'm curious, like, is there any message you want to tell to the industry? Like, is there anything on your mind? I don't know. Should people be afraid or something like that? Should people be afraid? I don't know. No, I don't know. Nothing to do with the market. I'm just curious. Are there any closing thoughts in your mind? No, no closing thoughts. It's going to be like, You're just having a blast. I'm just having a blast. Like, like wait for me to call you if you're out there, you know, like, I'm going to, I'll get on the phone with you. I'll buy your car, you know, I'll get on the call with my, with one of my buyers. We'll close the deal, you know, and we have lots of consumers that listen to this podcast as well.
你知道，他们回来之后。好吧，让我们现在就完成这件事。你知道我的意思，我们正在轨道上。这很有趣。所以在结束之前，我很好奇，你有没有什么想对行业说的话？有什么你想表达的吗？我不知道，人们应该害怕什么吗？应该害怕吗？我不知道。不，我不知道。和市场无关，我只是好奇，你有没有什么临别感言？没有，没有临别感言。这就像在说：你正在尽情享受。我只是尽情享受。如果你在那边等我的电话，我会给你打电话。我会买你的车，我会和我的一个买家通话，我们会完成交易。还有很多消费者也在听这个播客。
Yeah. So yeah. I listen, I talk about people in the business. I'm sure I will, but a lot of people are going to be, you know, it's crazy that the brand that's happening, you know, the brand like what the brand like just the whole, the whole like, you know, right now it's just the George J. Saliva show. But like, who knows what's going to happen? Like this is season one, season two, you know what I mean? That's basically, it's just the beginning, you know, just getting sorry. Yeah, everyone's getting into it, you know, like, it's, it's hard when you first start doing this.
嗯，是的。我听说过，我会谈论行业里的人。我肯定会继续谈论，但是很多人也在关注你知道的，品牌发展得很快。这个品牌，就像是，你知道的，现在就是乔治·J·萨利瓦节目的全部。但谁知道未来会发生什么？这仅仅是第一季、第二季的开始，你明白我的意思吗？就相当于是个开端，抱歉。是的，大家都在参与其中，刚开始做这个确实很难。
It's not, it's not accepted by everyone. But then people see, you know, like, once you get a little bit like, people are close to me in the business, like, start enjoying it. I'm like, let's go, you know, like, it's anything that happened. I mean, now I have sales people tell me, you know, this guy wants to film a TikTok. So before I didn't have that, I was instigating, you know, my sale by camera guy. He's awesome. He was helping me. It's accepted now. You know, now it's accepted, you know, so good work, man. Who knows what's going to happen? I'm pumped to start a week.
这并不是每个人都接受的。但后来人们看到，知道嘛，当你稍微有点成就时，身边做生意的人们就开始享受其中了。我心想，走吧，知道吗？一切都有可能发生。现在我有销售人员告诉我，有人想拍一个TikTok视频。以前我没有这样的事情，这都是由我的摄影师推动的。他非常棒，他一直在帮助我。现在这种情况被接受了，你知道，这已经被接受了。干得好，伙计。谁知道接下来会发生什么？我对新的一周充满了期待。
We're going to wait and watch. We're going to have to do a follow-up pod on the other end to see, you know, how far you've come. Yeah, he's got to stay tuned. Pumped about, man. Yeah, thanks. Good stuff, dude. Really good having you on. Yeah, thanks. And in-person pod. So this was a nice little new test for, for Cardiostrum guys. So pumped, pumped to, pumped to air this. Yeah, thanks, man. It was a really, really fun time. Happy to be here. Loved it. All right. Hope you enjoyed that episode. Please give the podcast a rating. Consider subscribing to the show and check the show notes for links to what we talked about. Thanks for tuning in. I'll see you guys next time.
我们会静观其变。稍后我们得再做一次播客，看看你进步了多少。是的，他得继续关注。很兴奋，兄弟。谢谢，干得好，伙计。真的很高兴有你参加。谢谢。面对面的播客，这对心脏强度团队来说是一次不错的新尝试。很兴奋能播出这个节目。谢谢，兄弟。这段时间真的非常愉快。很高兴在这里，真的很喜欢。好了，希望你们喜欢这集。请给我们的播客评分，考虑订阅节目，并查看节目备注里的链接。感谢收听。下次再见。