首页  >>  来自播客: The Knowledge Project with Shane Parrish 更新   反馈

#182 Todd Herman: Unleashing Your Secret Identity

发布时间 2023-11-28 14:00:00    来源


We all inhabit different identities throughout our day. Perhaps we’re entrepreneurs or employees, mothers or fathers, athletes or CEOs. But how can you harness the strengths of these different identities to get the best out of yourself? And can these different identities be used to get through tough times? Todd Herman calls on more than two decades of experience working with top performers on performance, strategy, mindset, and execution to discuss his thoughts on peak performance, the value of patience, the fear that prevents us from performing our best, imposter syndrome, and how he worked with Kobe Bryant to build the legendary alter-ego of The Black Mamba. Herman has worked with elite athletes, peak performers, and entrepreneurial leaders for over 22 years. He helps them achieve their most ambitious goals by becoming more resilient, creative, confident, and courageous. He is also the author of the bestselling book The Alter Ego Effect. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Vanta: Helping you get compliance-ready, fast. https://www.vanta.com/



If you shamed where to actually pursue the thing you want and start taking action on it, you're losing the excuse of hope. I think hope is a double edged sword like everything in nature. The moment I take action on it, I no longer have that warm blanket of hope that someday maybe I'll be able to go and do it. And I think that many people stay stuck where they are not pursuing the things that they really want to do because of hope. Welcome to the Knowledge Project, a podcast about mastering the best of what other people have already figured out so you can apply their insights to your life. I'm your host, Shane Parrish. Every Sunday, I send out the Brain Food newsletter to over 600,000 people. It's considered noise canceling headphones for the internet and is full of timeless wisdom you can apply to life and work.
如果你因为羞愧而不敢真正追求自己想要的东西,并开始采取行动,那么你就失去了寄托在希望上的借口。我认为希望就像自然界中的其他事物一样,是一把双刃剑。 一旦我开始行动,我就不再拥有那种温暖的希望——也许某一天我能去实现它。我认为,很多人停滞不前,不去追求自己真正想做的事情,正是因为希望。 欢迎来到知识项目,这是一档关于学习大师们智慧的播客,让你能够把他们的见解应用到自己的生活中。我是主持人,谢恩·帕里什。每个星期天,我都会向超过60万名订阅者发送脑粮简报。这份简报被誉为互联网的“降噪耳机”,充满了可以应用于生活和工作的永恒智慧。

It's concise, it's quick, you can read it in a few minutes. Sign up at fs.blog.slashnewsletter. If you're listening to this, you're missing out. If you'd like access to the podcast before public release, special episodes that don't appear anywhere else, hand-edited transcripts, first access to our events, which we've started to run again, or you just want to support the show you love, you can join at fs.blog.slash membership. Check out the show notes for a link. My guest today is Todd Herman.
它简洁快速,几分钟就能读完。请访问 fs.blog.slashnewsletter 订阅。如果你正在听这个录音,你可能错过了一些内容。如果你想在播客公开发布前就收听,获得其他地方没有的特别节目、人工编辑的文字记录、我们重新开始举办的活动的优先参与权,或者你只是想支持你喜欢的节目,你都可以加入 fs.blog.slash membership。链接请查看节目备注。今天我的嘉宾是托德·赫尔曼。

Todd is a coach and mentor to elite athletes, leaders, and public figures on mindset and execution. I've wanted to talk to Todd since I discovered his work through Kobe Bryant and read his book, The Alter Ego Effect. This episode is about the power of mindset, specifically around identities and what it can do for you to unlock the next level. Each of us is inhabiting different identities throughout the course of our day, perhaps for entrepreneurs or employees, mothers or fathers, athletes or CEOs.

But how can you harness the strength of these different identities to get the best out of yourself? And is it possible to create a new identity for yourself to get through tough times? We go deep on peak performance, the value of patience, the fear that prevents us from being at our best, imposter syndrome, and how we worked with basketball great Kobe Bryant to build the legendary Alter Ego of the Black Mamba. It's time to listen and learn. The Knowledge Project is sponsored by Metalab. For a decade, Metalab has helped some of the world's top companies and entrepreneurs build products that millions of people use every day.

You probably didn't realize that at the time, but odds are you've used an app that they've helped design or build. Apps like Slack, Coinbase, Facebook Messenger, Oculus, Lonely Planet and many more. Metalab wants to bring their unique design philosophy to your project. Let them take your brainstorm and turn it into the next billion-dollar app from ideas sketched on the back of a napkin to a final ship product. Check them out at metalab.co. That's metalab.co. And when you get in touch, tell them Shane sent you. Make an exceptionally delicious cup of coffee in less than a minute with the AeroPress coffee maker.
你可能当时没有意识到,但你很可能已经使用过他们帮助设计或开发的应用程序。像Slack、Coinbase、Facebook Messenger、Oculus、Lonely Planet等许多应用程序都是他们的杰作。Metalab想要把他们独特的设计理念带到你的项目中。让他们把你的头脑风暴转化成下一个从草图变为最终产品的亿万美元应用。查看他们的网站metalab.co,就是metalab.co。如果你联系他们,告诉他们是Shane推荐的。使用AeroPress咖啡机,在不到一分钟的时间内制作一杯特别美味的咖啡。

It's the only coffee press out there that uses a patented three-in-one brew technology. And because it's so unique, so is the flavor. Not only does it taste incredible, but I love the smooth, full-bodied finish that other coffee makers can't give you. Best of all, you can pack it in your bag when you travel so you don't have to drink that mediocre coffee at your office or Airbnb. AeroPress is made in the USA and is trusted by professional baristas who love it for its versatility. It's the only press that lets you experiment with temperature, grind size, and immersion time. And now they have a new crystal clear version.

With over 45,000 5-star reviews and sold in over 60 countries, what are you waiting for? Pick one up today for under $50 at AeroPress.com.com. And get 15% off exclusively for our listeners. That's A-E-R-O-P-R-E-S-S.com.com. Are you building a business? Well, if you haven't already been asked by potential customers or investors about SOC 2, ISO 27001 or HIPAA compliance, you likely will be soon. Achieving compliance can unlock major growth for your company and build a foundation of trust, but it can also be time-consuming and tedious.
获得超过45,000条五星好评,销往60多个国家,你还在等什么?现在就去AeroPress.com.com购买,价格不到50美元。我们的听众还能独享15%的折扣。就是A-E-R-O-P-R-E-S-S.com.com。 你在创业吗?如果你还没有被潜在客户或投资者问到SOC 2、ISO 27001或HIPAA合规性,那么很快可能就会被问到。实现合规可以为你的公司带来巨大的增长,并建立信任的基础,但这也可能需要耗费大量时间和精力。

Vanta can help. Vanta automates up to 90% of compliance. We're getting you audit ready in weeks and saving you significant costs. And Vanta scales with your business, helping you enter new markets and land bigger deals and earn customer loyalty. Listeners get $1,000 off Vanta when they go to vanta.com slash knowledge. That's v-a-n-t-a.com slash knowledge. I think, you know, the theme of this podcast is probably going to be how do we get the best out of ourselves? And maybe that's a good place to start.

That's a very open-ended question, but people come to you and they come to you with a need and that need is performance. I need to perform. I need to get the best out of myself, whether it's in two days or in two weeks or consistently over a period of time. Now what? Like, how do we do that? What does that mean? Okay, so for the long term, from my experience, the quality of your mentors and the people that you have around you plays a massive role in you not stepping in stupid more than you need to. I've been a byproduct of mentorship. I'm a big believer in apprenticeship. I think it's one of the things that's been lost nowadays because so many people want to create the perception of immediate success as fast as possible. And it's the fast food world that we live in and drive through wins and things like that.

But apprenticeship for me has opened up, you know, a very large chunk of the doors of opportunity for me because their role at X was better than mine. They'd already done it. So I'd say in the long term, that long view of how can I get around high quality, high value people? Because typically they're going to carry with them high value ideas or philosophies or paradigms that are going to be better than mine. I think that's one thing that I would always look at first is the under appreciation of environment and how that plays way more on your success than you. Because we come in, right? Like Shane, you read amazing ideas and amazing books and we index a lot to making myself better. And it's sort of me thing as opposed to how can I design an environment around me that's going to make it a lot easier and grease that slide. And so that's one thing as I always like to evaluate people's environments because sometimes that's the easiest thing to change. And I haven't even made you the problem. You know, I said long view. I want to look at your environment and the people that you have around you and mentors and in the short term. And this is I kind of became known in the pro sports world as a quick hit guy.

And so when someone is playing at the US Open in Flushing Meadows in New York on Saturday, and it's a Wednesday and I get the call in New York City where home is for me, I'll be on that subway. Out there, I want to look at your identity because your identity, the person or the view of yourself that's going out to perform on that field is where all of your habits, attitudes, behaviors, your beliefs, sit is on top of that identity of you as that performer. And with the tools that I was using with people and becoming known as Mr. Alter Ego, when I now had a better model and a better tool to help change people's identity quickly. And so speed was always what I indexed towards. It's also because that's what my clients want. Typically really ambitious people. They appreciate speed. And so that was a forcing function on the tools that I needed to build for the clientele that I have.

So I'd say first long view mentorship environment. And then secondly, I'm going to look at identity. Those aren't the only things, but those are the first two things I want to take a look at for a lot of people. I just want to make a comment, maybe on the apprenticeship thing. And I think when the gap between where we are and where we want to be seems really huge, we tend to gravitate away from apprenticeship because that's a long, slow, methodical process and craftsmanship. And we gravitate towards these quick hit. How do I achieve what I want to achieve as quickly as possible? So we gravitate to shortcuts towards hacks towards.

And that, you know, I think of this and I try to teach my kids this, which is a lack of patience changes the outcome. It's like you know the process to achieve the outcome you want, but it's that lack of patience that's going to make it impossible to actually achieve the outcome. I don't know that I would use the frame of impossible. Okay. That lack of patience can cause us to make really poor decisions. Then those decisions can get us into more trouble than we need to. Someone who's a hero to both of us, you know, Charlie Munger and Buffett both would talk about how success has a lot more to do with not making stupid mistakes. Then it ever does in making phenomenally right choices. Yeah. You know, and the easiest example is if I'm out drinking with you Shane, me getting into the car and driving is a could be just a subtle stupid mistake. Nothing ends up happening or it could be an irrevocably, irrevocably bad decision that ruins or, you know, causes a lot of people harm.

So yeah, I think patience is it can be a great forcing function because it drives immediate need right now and can force someone to finally get up off their ass and do something. Or this is actually something that might resonate with you too. Shane, like I stand on stage in front of like a lot of entrepreneurs. And when I talk about my business life and building businesses and whatnot, I talk about my career, which isn't something entrepreneurs typically talk about. They don't talk about their career. And so I've had people ask me like when they come to the mic stand afterwards and like, why do you use career like entrepreneurs?

That's just a I never hear an entrepreneur say that. Because I look at entrepreneurship as a career. And when you look at something as a career, then you look at it as, well, what are the skills that I need to build? And career isn't something that's to your point in impatient two week timeframe. It's a very long view of things. So I take a look at that world a lot differently than I think many other entrepreneurs do and people in our world.

So it's interesting as you were saying that, you know, patience doesn't mean passive. And I think often we conflate patience with doing nothing. And I don't think they're the same. What's your, what do you think? Yeah. And I am one of the first persons to beat the hustle drum with people like, hey, when you're just starting out with something, you've got a hustle. Like you've got to focus your energy and work hard at that thing. But then for many people, it becomes their identity. Oh, I'm someone who can do that.

And then they get trapped inside of it. Whereas in the world of building a business to a certain level or even building your sporting skills or any sort of skills, there becomes a time of maintenance that kind of gets baked into that process. And if you only are always hustling, that means you're typically going to add more, add more, add more. More is the enemy to peak performance, adding more to something, doing more things, having 17 more new ways of doing a breakaway.

Deek on a hockey goalie is not going to make you better. In fact, some hockey trivia, the best goal score on breakaways in the history of the NHL had two moves every single goalie in the NHL knew his two moves, but he could execute those two moves better than every single goalie could possibly save him. So going back to the whole patience thing is there's an element of thinking time.

And I think that so many people would observe someone who's trying to be patient in their thinking about a strategy or a way of doing something as them being they're lazy with it or they're avoiding it. And a lot of amazing people, all they need is two really great decisions a year. We're going to have so many things to talk about already, right? I keep going down the straddle.

I want to go back to Buffet and Munger for a second. One thing that I think is very underappreciated about them is that they never find themselves out of position. They're always operating from a position of plenty or a position of strength. So no matter what happens in the environment, they can always take advantage of it. They're never forced by circumstances into a bad decision.

And when we were talking about how a lack of patience leads to poor decisions, the poor decisions lead to a worsening position. The worsening position leads to fewer and fewer good outcomes. Like if you put Warren Buffet or Charlie Munger in a bad position, they're going to look very average, but they're always operating from a really good position. Well, and my favorite takeaway that I've had from them that's really shaped my decision making is their context of assumptions where if they were

I don't know if it was Charlie, if it was Warren who said it, but if they had two investments sitting in the middle of the day, they were going to be able to get a good position. But if they had two investments sitting in front of them and they have an idea of what they project the outcome would be on those two investments, they then go to, well, how many assumptions are we making on these two things? And this one over here that looks even a little more sexy. But if we're looking at it and there's three assumptions that we're making and this one over here is only one assumption

or two assumptions even with every assumption, the likelihood of success is like cutting it in half. And then I kind of reflect on my own life and a bunch of decisions that were made that I thought were going to be great outcomes for me. And I'm like, oh, how many assumptions was I making? And sometimes I wish it was only three assumptions. There was like nine assumptions I was making that were going to have to be successful in order for that thing to kind of pan out for me.

That's a great example of a very methodical and patient process of making a good choice. I want to go back to like the 19 different deeks to the best in the world at sports or business. Get really, really, really good at the basics. And then part of what makes them the best is their ability not to get bored with doing the simple things in a world that's attracted to the highlight reel. I would actually change that and say it's not their ability to not get bored. It's for them to attack the boring things with an intention of understanding that that's what will separate them from everybody else.

I see even in the world of business, especially nowadays where everything is a highlight reel on Instagram or Twitter or LinkedIn. And that is just not the case. There's so much of the work that we all do behind the scenes. Like, if you want to win, you've got to know how to execute. And it's in the execution that so many people break. They just don't want to do the things. Everyone wants the noun without the verb. They want the best selling book, but they don't want to do the work of writing for the best selling book because it's a painful process as someone who's written it. It's it challenged me. Is that fear that prevents us from doing that?

Well, from my experience, one of the major things that causes that, Shane, is the lack of admitting to yourself what it is that you actually want. So many people that have come to me and they feel stuck or they feel maybe they built a business that has trapped them in some way. And they're trying to figure it out. And they're kind of delaying on taking some of the actions that they know they should be doing.

I'll just ask them, did you accidentally build this business? We make these assumptions that, you know, we sat down and we said, I'm going to build that business right there. And it was such a smart intention. I'm an accidental entrepreneur. A lot of people, I think, have gotten themselves through just great action into a corner, but it's not really what they want. I think that the reason that many people would have levels of dissatisfaction or they aren't maybe taking the inspired action that they're supposed to be taking is because it's not what they actually want. And they know that.

And I think most people really don't sit down and be really honest with themselves about what it is that they truly want to be doing. And one of the reasons that they don't is because if you, Shane, were to actually pursue the thing you want and start taking action on it, you're losing the excuse of hope. I think hope is a double-edged sword like everything in nature. Something can't only be good because nature tells us that that doesn't work. Hyperhidrosis and hypohydrosis. Water isn't always good.

When you and I are floating in the middle of the ocean, the last thing I want is more water unless it's rain water to help me fuel my body. And hope is the same way. Hope can't only be good. Because if I'm hoping that maybe someday I'm going to be an actor in Hollywood, and that's always just a dream in my mind, but I never take action on it. It's actually a place of safety and security because the moment I take action on it, I no longer have that warm blanket of hope that someday maybe I'll be able to go and do it. And I think that many people stay stuck where they are not pursuing the things that they really want to do because of hope.

Is hope the difference between interested and committed then? Yeah, great question. It would play a part. It would play a part. And then some of those other things that get in the way there between interest and commitment are the things that you had brought up earlier, whether it's the fear of rejection, the fear of losing face somehow, the fear of testing your skills because we think we're kind of good at something. And maybe we're not.

I'll give you an example. Well, I'm trying to scale a software company with two co-founders for people in the coaching space. And I love putting myself back into that what I call the field of play constantly because I want to test myself. Todd, you can give this advice very good to other people. But how good are you at following product market fit methodology? How good are you at defining a specific target market to get traction inside of and sticking with it?

So for me going back to that whole fear of not taking action, I have a real fear of inaction because I want to test myself. Where does that fear of inaction come from? One is cultural. Definitely cultural influences from your, whether it's your childhood. I'm not a therapist. I don't do that kind of work with people. But ideas that people have about what the taking action is going to mean or the negative responses that they had when they were younger that really created a strong narrative about how bad it is to go and take action on something.

And then again, it's the fear of losing the hope because if I always live in inaction, but I still have my hope of like doing it, I'm not going to lose that. That warm feeling that I have about daydreaming about that thing. And I'm not confronted with the realities. And then the fear of uncertainty is another thing. Will I lose the money if I invested it this way into my business and will I lose my time and, oh geez, what else am I going to be missing out on if I actually stay committed to this one thing and become very myopic in trying to channel my energies towards that. And I always try to like to flip that with people and say that you have no idea the version of you that's waiting for you on the other side of being committed. Because the side of you that you're going to meet that only stays in the area of interested is going to be the very same version of you that you're experiencing right now.

But the person that becomes committed, it's a forcing function on your skills to forcing function on your traits and your attributes that you've already developed. And if you take with yourself a very curious mind of, no, I'm like, if you just have, I have a fundamental belief, Shane, that I'm going to figure things out. And that I'm, I'm going to stumble. I'm going to fall. But I also know I have the capacity to pick myself up and continue marching forward. And the reason I know that and the reason that everyone that's here listening to this right now knows that is you're here. That's how I know that you have the capacity to pick yourself up because you're here because everybody gets knocked down. I just want to get knocked down pursuing the things that I want to go and pursue.

I think that's really powerful, right? That sort of, I think people often think they need the courage to get to the outcome versus the courage to figure it out as I go along the way. And there are two very different types of courage. When you have, when you're thinking about the courage to the outcome, the gap between where you are and the outcome is huge. So it becomes very hard and then hope is easy, right? So you can gravitate towards hope. And I'm just sort of thinking about this out loud in relation to the conversation. But courage to figure it out means I can't, like hope doesn't play a role, right? It's the courage to take the first step that matters and then I don't care if it goes left or right. I'll just like course correct as I go along.

And think about this too, Shane, to your great point about courage for the outcome. It's also very egoic for you and I to even think that we even know what the outcome is going to be in the future anyway. Like, don't forget the things that you're wanting right now are coming from your current level of identity and how you view and see yourself. But the more that you push yourself into challenging situations, you do tough stuff, you pick up hard things, you have hard conversations with people, that's changing your level of ability, which is going to change how you view and see yourself. And because the way that you view and see yourself is different, it's going to open up different ideas around what it is that you want. And so now your vision is constantly changing as you're evolving and iterating. And so like what you think you wanted three months ago, six months ago, if you're a person that is challenging yourself, it's going to change that vision. It might crystallize it better, greater clarity. You're going to figure out what you don't want.

Let's bring about to environment before we go into identity. I think you can use your environment to take your desired behavior and make it your default behavior. You've been working with thousands of people who perform consistently across sports and business. What do they do differently about their environment to maximize success? And using the term success very broadly in terms of performance, not successes. And like what are they doing to improve their physical performance, their mental performance there? What does, what do the environments look like? What's different? Well, one that can't be ignored is the luck of where they were born. It just can't be underestimated how critical that is to the success factor of someone. So these are choices that they didn't even make. It was just, they got lucky being where they are.
在我们探讨身份认同之前,先聊聊环境吧。我认为你可以利用环境来实现你想要的行为,并使其成为你的默认行为。你与成千上万在体育和商业领域表现出色的人合作过。他们为了最大化成功,在环境方面做了哪些不同的事情呢?在这里我们用“成功”这个词非常广泛地指代表现,而不是具体的成功案例。他们在提高身体和心理表现方面做了什么?他们的环境长什么样?有什么不同? 一个不可忽视的因素是他们出生地点的运气。这个因素对一个人的成功有多重要,不能被低估。所以,这些是他们自己没有选择的东西,只是因为他们很幸运,出生在他们所在的地方。

So statistically speaking, the best size of city or town to live in to develop your sporting skillset is around a quarter of a million people. Because at a quarter of a million people, the level of competition can be well above average in that area. The quality of coaches that you could get now increases over that of 100,000 person city. And so it's that kind of sweet spot of size. Now that's inside of now a culture that would be maybe valuing that type of sport.

So in Canada, hockey, quarter of a million person city, you're going to get good coaching. But if in Canada, you were trying to play and become very good at rugby, maybe not. There's that side of things. There's many factors outside of ourselves because we want to index towards me. Like what made me do this? And I like to tell people like I think about 33% of my whatever successes and outcomes I've had in my life, I'm going to index towards luck.

And that's not me stealing competency from myself. It's actually, for me, it's very empowering because I'm like, oh, how can I engineer more of that? Because there are just many fun happenstances that happen for me. But that was also because I was taking action, but I'm looking for more luck. But in the environment, getting to like what also shaped the athlete, it would be definitely the quality and the excellence of the coaching and the talent that they had around them.

And so I grew up on a big farm in Ranch in Alberta, Canada. I tooled her brothers. And so, you know, typically when there was a three boy job to go and do, it typically meant that it was hard labor and my older brothers loved to make me do the crappiest part of it. So I didn't develop the affinity towards it that they did. Now I'm getting ready to go off to College University. And I was working with my dad in the corrals with some cattle. And we stopped just to take a quick break.

He was a man of air, a few words, but he said, Todd, you know, it's obviously you're not going to be moving back to the farm in Ranch. You're not going to become a farmer. Hopefully, Mom and I have given you some like really great foundation like character integrity stuff that's not going to fail you. But you're going to go and do things that we're probably not going to give you very good advice on.

So my only advice to you would be like, whatever you go and do, believe in yourself enough to surround yourself with the best. Really find people who are at the very top and tuck yourself under their wing. And that has been made all the difference for me. So now going back to those clients of mine, those athletes, they had, whether it's one person or they had three people or they had a team around them. And especially when they're more into the pro ranks. Nowadays, they had at least one great coach who could really help them with the technical side of their sport along the way.

The coaching thing is interesting because it made me think of imposter syndrome where you said believe in yourself enough that you can get the best coaching. And imposter syndrome is kind of a way that we maybe bully ourselves a bit. I have a really hard time with that phrase, Shane. It basically was non-existent in the 2000s.
教练这个话题很有趣,因为它让我想到了冒充者综合症(Imposter Syndrome)。你说要相信自己,才能得到最好的教练。而冒充者综合症有点像是一种我们自己打击自己的方式。Shane,我对这个说法感到很困扰。其实在2000年代基本上没人提到这种症状。

Imposter syndrome is a new term anyway. It's actual route where it came from was two ladies in Texas in the 1970s. And it was actually called imposter phenomenon. And what it was there to explain was in this new world of work where women were both coming into and building careers for themselves and they were also still holding that main role of being a caretaker at home. They felt like they were kind of being imposters in both. Like they weren't good at either of them.

And then in 2010 when Instagram came around, you can see it literally in Google's search algorithm. Imposter syndrome starts to take off. Well, some of that was because people were now posturing with veneers of their lives online. There was now filters to our photos to make ourselves look better or be more stylish. And then you have the rise of influencers who now have these easily accessed platforms to talk to people about subject matter. They have no expertise in whatsoever. They have no nuance of understanding around it whatsoever.
然后在2010年,Instagram出现了,你可以从谷歌的搜索算法中看到,冒名顶替综合症(Imposter Syndrome)开始流行。部分原因是因为人们开始在网上展示他们生活的光鲜面。他们用滤镜美化照片,让自己看起来更好或者更时尚。随后,随着影响力人士(Influencers)的崛起,这些人可以轻松地利用这些平台和大众讨论各种话题,而他们对此毫无专业知识,也没有任何深入的理解。

So imposter syndrome, I think, has become a catch-all term for all of the mental maladies of human beings and it's crap to me. Really, it only is three things. One, imposter syndrome is, or imposter phenomenon would be that you have sort of given up all of your successes in life, your achievements to luck, right place, right time. Nowadays, it's privilege and a bunch of different terms now. You're not responsible for your anything that's happened. Yeah, and you dismiss it, basically, right?

And that's very toxic to your overall level of confidence and level of self-efficacy, your belief in your ability to go and make things happen. That's what self-efficacy really means. And so to those people, I always give them the same piece of advice. What you've done is you're sitting at the poker table of life and you've robbed yourself of your chips. And so I keep this on my desk, Jane. So people are listening. I have a little glass jar and it has a whole bunch of poker chips inside of it. We need to do a really good job of owning our wins, owning the skills that we developed, owning the circumstances and situations that we've pulled ourselves out of that might have caused other people to turn back and not enter the cave, so to speak, to use Joseph Campbell's words. Own those things.

And there's a great story from the former CEO of Levi's, where when they were going into China, he was very concerned that it wasn't going to be successful. And stressing about it, losing sleep over it. And he has this journal that he keeps on his desk. And he broke down his entire life into three-year increments from zero to two and three to five and six and on and on and on. And what he did was he catalogued all the things that he learned and all the skills that he developed and, you know, knowledge he gained, a wisdom he gained throughout that, all these periods of his life. And he'd pick it up and he'd flip through it. And the reason he'd flip through it is because at the end of flipping through it, he would always come to the conclusion, oh, no matter what gets thrown in my way, I'll figure it out. Like, look, I've just proven that over time. And so I say that because to that person who discounts themselves, like they do with who am I to go after that? Stack the confidence chips. Play at the poker table of life with your actual chips that you've earned over time. So that's one thing. So we discount.
这是一个关于前Levi's公司CEO的精彩故事。当他们进入中国市场时,他非常担心项目不会成功,甚至为此焦虑失眠。他有一本日记本,总是放在办公桌上。他把自己的人生按照每三年分成一个阶段,从零到两岁、三到五岁、六岁一直到现在。在每个阶段,他记录自己学到了什么技能、获得了什么知识和智慧。他时不时会拿起这本日记,翻看过去的记录。每次翻看之后,他总能得出一个结论:无论遇到什么困难,他都能找到解决办法,因为他已经证明了自己能够克服困难。 我提到这个故事,是想告诉那些不自信的人,不要轻视自己。你应该像玩扑克一样,把自己多年来积累的信心“筹码”放在桌上进行游戏。我们经常低估自己。

The second thing that imposter phenomenon is actually about is the fear and the concern or the worry of what that people are going to find you out. That you're not as good as they think that you are. Now, that kind of diverges into two roads. If you're someone who's posturing and positing a sense of skill sets and competencies that are not rooted in truth whatsoever, then here's the reality. You should be found out. But for those that feel like they're going to be found out, I just tell them the same thing. Stack your chips. Go back. Like, are you trying to posture like this perfect persona of every single poem that you write is going to be the next raven? Or, well, then you've just created a paradigm and a set of rules around yourself that's going to be really hard to win inside of. And so that's what I've often found is people have rules about what success is going to mean, which then causes them to feel like they might be found out. And I would just say, let's pull yourself right back into the process.

That's why I like to index towards career. There's going to be a lot of stuff over my career that I'm going to put out or I'm going to create that just doesn't hit the mark. Here's my response. So what? I want to come back to environment for a second in terms of how much of success for knowledge workers get outside of the realm of athletes here for a second, but probably relates to athletes as well. So, you know, is subtracting things like your environment, your surface area of responsibilities, naturally gross, your surface area of projects you want to take on, of commitments that you have of people reaching in more successful. So I'm going to show to you how much of developing performance is getting reps in what you're good at, which means subtracting all of these other things. So getting rid of priorities, you know, simplifying your life and not letting this surface area continuously expand.

It's undeniable that that's a major part of that process of being more valuable. Because we were talking before about success, and I don't like that term. I think of, I think in the terms of being useful and being valuable, the more useful you are, the more valuable you are, then whatever success is going to happen is going to happen, I think. But when I'm working with people, we subtract, we remove, and we delete. So that I can get you into what I call the float channel. Highly ambitious people, typically the main lever that they pull in their life is the lever of more. And then they wonder why they're buried under a weight of stress and overwhelm, and then ultimately they get burned out. Happens in entrepreneurship a lot, happens in knowledge work a lot, and that's because your ambition got in the way, which then comes down to a really poor decision making process of like, what is the most important, most valuable, highest impact thing that I could be working on right now. And your answer to that, if you're super impatient, you typically will be looking for dopamine hits of things that are immediate feedback loops, as opposed to long term. It's great to have this balance of like, I'm working on this really long term thing, that it's return on investment, or it's return on my skills is going to be just orders of magnitude, huge, or return on meaning to me.

And then there's these other things that you can work on that get you traction in the short term. So knowledge workers, one of their biggest challenges is absolutely not trying to do too much, not trying to add so many projects onto their plate. And I think of, Shane, I don't know, do you read many autobiographies by chance? A few, yeah, welcome someone. The reason I read them is because in the nuance and the grout of those books, you hear very much a similar story. I grew up in a place, I was like kind of a fish of a water, it wasn't the best place for someone like me. Maybe I didn't have the right parents, sometimes they did have the right parents, those parents opened them up to a world that other kids never got an opportunity. But I felt like as a bit of a fraud, or I couldn't do what my parents did, or I wish I could go and be like so and so.
然后,还有其他一些能在短期内取得进展的事情可以做。对于知识工作者来说,他们面临的一个最大挑战就是不要试图做太多,不要试图在自己的任务列表中添加太多项目。Shane,我在想,你会读很多自传吗?偶尔会读一些,对,欢迎推荐。 我阅读这些书的原因是,在这些书的细节和小故事中,你会听到非常相似的故事。我在一个地方长大,感觉像离水的鱼,这个地方对我这样的人来说并不是最合适的。也许我没有合适的父母,有时他们确实有合适的父母,这些父母让他们看到了其他孩子没有机会看到的世界。但我感觉自己有点像个骗子,或者我不能做到我父母做的事,或者我希望能像某某一样过上那样的生活。

And there's this pathway of a lot of times people not pursuing the thing that they most wanted to do. Instead, what we hear frequently is the Steven Spielberg stories of I got a camera when I was young and I fell in love with directing and making films. And so it's a terrible narrative for you to constantly be battered with is these people who found their things super early in life. Because then you lament the fact that you didn't or what didn't I see when I was younger and then you beat yourself up and you're like, oh, maybe I was supposed to be a caricaturist, because I did like drawing when I was in and then you question yourself and you doubt yourself. And it's like there's so many different ways that people found their thing.

And I say this specifically because I love what Steve Martin had created as a frame for his life. When he was in his 20s, he resolved to live his life in decades. And he said, my 20s is going to be about mastering the craft of comedy. And then my 30s, he got there and he's like, well, now because of these opportunities that I have, I'm going to master the craft of acting. In his 40s, he's like, I'm going to start mastering the craft of music, specifically the banjo for him. And then his 50s has been about mastering the craft of painting. He's an amazing painter. This long view of things could really help people not feel so rushed in. I got to do this project right now. It's like, well, we're working with a decade here, man. So Shane Parrish is working on his next decade of becoming absolutely world-class at interviewing. Now, all of a sudden, you don't go and buy seven courses next week on interviewing skills or whatever. You're going to give yourself more time to sink into things. That's really powerful. I think when you think long-term, it prevents you from doing a lot of short-term behaviors naturally that either leads you astray, take you off the path of long-term thinking, or otherwise get in the way.

If I go to you and I'm going to make this tangible, if I have a coworker and I go to them, and I have a problem with them, the way that I address that problem is going to be very different if I think I'm going to have a relationship with them for 10 years versus if I think they're only going to be here for a few days. And if I treat them like it's a transaction, they're going to behave like it's a transaction.

It's going to reinforce my view that they're not committed. They're not, you know, it's just a job to them. It's not a career and it's going to change the opportunities they get. So this one little thing can make a huge difference in not only how you treat other people, but how it actually spirals beyond that moment into something much larger. Shane, like that's, and that's a fantastic example of taking a look at two people who are literally doing the same mechanical actions, whether it's a knowledge worker who's trying to grow themselves on LinkedIn. They're doing the exact same thing. They're posting things the same way.

We've indexed so much towards habit and behavior so much recently, and I appreciate all the talk about habits, but there's another side of this whole thing. And so in that moment, that's a perfect example of the way your frame of mind is a part of the way that you're going about it. Now that way of going about it is like, hey, I'm going to have a long-term relationship with this person, whether they know it or not. And a long-term relationship could be, it might be just one interaction. We've all had those moments in life where someone came along at the right time for us and just really treated us like a human being.
我们最近在习惯和行为上花了很多时间,对于这些讨论我非常感激,但事情还有另一面。在那个时刻,这是一个完美的例子,展示了你的心态是如何影响你处理事情的方式。而这种处理方式就像是:“嘿,无论对方知不知道,我都希望能和这个人建立长期的关系。” 而这种长期关系可能只有一次互动。我们都经历过这样的时刻,有人在我们需要的时候出现,并真正把我们当作一个人来对待。

They saw something in the moment with us. They could have been just a nice word. It could have been just a smile, like anything that it just embeds in us in that moment in time. And that's how I think about what I call it citizen-tawed. We'll talk about identity in a bit. But that's another very important identity that I have that I take out into the world. Living in New York City, there's a lot of people who they put on their headphones and they think that because they have their headphones on, the world doesn't exist. That's a pretty terrible way to show up and be a contributor in society, I think.

So I think I've got a responsibility as citizen-tawed when I go out there to who knows if today is a day that I give someone a moment that shapes and shifts them and puts them back on course or does evolve into some sort of long-term relationship. Because we do, whether we like it or not, we do have long-term relationships with people. But a lot of times it's not physically, it's just inside their own head. And the interesting thing about long-term too is it allows for compounding. And what we know about compounding is all the gains come at the end, not at the beginning.

So if you take yourself off that path through loss of trust or transactional behavior or not a win-win situation, you immediately take yourself off the long game. And if you take yourself off the long game, you've immediately ruled out exponential returns on whatever you're doing. Shane, an example with that. And any child client was in the Stanley Cup playoffs and it was game one very tightly contested first game. And it did come down to overtime. He hopped off the bench, got on the ice, accepted a pass coming over the other team's blue line.

And he snapped a one in a million shot over the left-hand corner. He's coming down the right wing, snapped it over the left-hand shoulder of the goalie who is absolutely stellar that game and fit the puck in between a window the size of a puck. And so everyone's like one in a million shot. No, Ryan practiced that shot thousands of times. That exact spot on the ice, and I get chills just thinking what, the amount of effort that you're putting in to maybe, to maybe one day in a high-pressure situation, be able to deliver that shot.

That's compounding. Totally. The compounding effect, because the compounding effect delivers confidence, because there's a lot of guys who don't pull the trigger on that shot. He was covered by the defenseman very well. The goalie was in the perfect position for him. There's nothing about that situation that says he should have taken that shot, but he did. And that comes to ultimately everything I ever try to help someone with Shane. At the end of the day, Shane, I want you to trust yourself.

Trust is different than confidence. It's at the DNA level. When you feel like you trust yourself, that's when time is collapsing. Think about an alpine skier who's standing at the top of a mountain that looks like it's a vertical cliff and it's in the Olympics. It comes once every four years. So here they are. They're skis standing in the gate, getting ready to go down this vertical face. In that moment, that's the present moment.

I want to do everything I possibly can to help that person in that moment trust themselves. Well, what is the equation of trust in that moment? Well, past tense, that's where all of your preparation comes in. Did you show up? Did you do the work? Have you put in the reps? Did you prepare yourself on not only the days where it was a little bit overcast so that it wasn't too sunny and it was not slushy or it wasn't icy? Did you only ever practice with being the first person to take the run around the freshly groomed slope? Or did you also practice being the 26th person to go around those gates with tracks already grooved in? Things starting to get a little bit slushy and a little bit icy where your skis start to slip a little bit. Have you practiced the slipping of the edges of your. If you have, and all those things are in affirmative, great. I've built up trust in your preparation. Yeah. Then it gets to the future. Do you trust the future? The future is your plan.

Do you trust your plan? The way that you're going to go down those gates? Do you have multiple plans? Because, oh, shit. Today, you're in the 18th slot. You're not in the first or second slot. It's going to be a little sloppy going around those things. Or the wind kicked up for you. It didn't kick up for the persons that went before you. Now, what are you going to do with that? I hope it's a so what? I hope it's a watch me, which is now bringing you into the moment. Do you trust the plan that you have or the plans that you have to adjust? That's flexibility and adaptability. That's mental toughness. Your ability to be flexible and adaptable despite what you're getting as the circumstance that you're dealt with. That's mental toughness. So now we come to the moment. If you trust those two things, then the likelihood that you're going to trust yourself, which is diff. It's going to build confidence. It's going to build certainty that you've got this. And then we work out what's your phrase, Shane. What's the thing you're going to say to yourself so that you can get into the moment, get out of your ego, and trust all of these things aligning for you. Your prep, your plan, and then now you're just the vehicle and the vessel to deliver those two things in the moment.

And so is it let go, which is an often one. Is it let go and let God? Is it watch this mom? Whatever it is that's going to help to alleviate any tension or pressure that's always built up. Pressure is not real. Pressure is only delivered by the human itself. Someone says, this is a high pressure game. I don't let my clients and athletes think that way because I don't know that that's true. Truth is gravity. You experience gravity. I experience gravity. But pressure, some athletes deal with it differently than other people deal with it. That tells me that pressure is very elastic. So the commentators who are saying that this is high pressure, I've found that most of those people were middle of the road performers when they played their sport. And they dealt with pressure, not like the people that are elite or legends. So there's a different door that you can walk through. That door is preparation, planning, moment. It's all in the bands of time, past, future, present.

Do you have a hard time or your clients as well relating to average people? I don't think the average person, I don't think they want to get amazing at their craft or what they're doing. I think they're comfortable, I'll say that. Being okay. And convincing themselves and maybe relying on hope and all of this other stuff. But they don't sort of walk away from a meeting going, oh, what did I say? What could I have said better? Oh, here's how this could play out better or walk away from a poor performance going, what can I take away from that to the next one so that I get better, so that I improve. And it has nothing to do with blame or anything. It's just, you know, you don't blame circumstances. You just sort of look at looking in the mirror and you're confronted with you and your performance on that day. And maybe they were better that day and maybe they weren't. But like you take away something from that and get better. I think people like us and maybe I'm wrong. Just have a hard time sort of understanding people who are not like that. Boy, we have a long conversation about this Shane. So I'm going to be vulnerable for people.
你是否在与普通人交流时感到困难,或者你的客户也有这种困难?我觉得一般人并不想在他们的专业或工作中变得非常出色。我认为他们感到舒适,这么说吧,安于现状,并且说服自己、依靠希望等等。他们似乎不会在会议后反思说,"哦,我说了什么?我还能说得更好么?这里有更好的处理方法"。也不会在糟糕的表现后问自己,"我能从中学到什么,为下一次做得更好,以便进步?" 这与责怪无关,你不怪环境。你只是看看镜子中的自己,面对当天的表现。也许那天别人表现得更好,也许没有。但你总是从中学到东西并不断改进。我觉得像我们这样的人,很难理解那些和我们不同的人。这是一个聊很久的话题,Shane,因此我要向大家坦诚一点。

I think I struggle with this. Kobe, Kobe and I would talk about this when I was building the black mamba with him. And he often said he just had no way of relating to people who just didn't want to be poor excellence, like just the best at their thing. You know, hard time relating to them. And I would say I was similar, but then after I matured and I still have to watch myself Shane because it is such an ego response to make myself probably feel good about myself. To judge someone else because they're not getting some sort of result or I perceive them as being average. Yeah. Because there's many reasons why someone might be getting average results. From my own experience of going through some, you know, difficult things in my life, I would hate to treat someone and make them feel like I'm so much better than you because look at what I've done.

Okay. Yeah. It's all internal, right? Like it's sort of like, and maybe it is my ego and we can use me as an example here because I feel safe talking about this. Like maybe it just is my internally. I just don't understand how people cannot want to get better at things or, and maybe I'm not seeing it. And there's an aspect of, you know, totally I could be blind to their process and blind to. But I also know what it looks like because I do it. Yeah. Same as like Kobe, right? Like he knows what it looks like. I know. To be successful on the court. It means waking up at 4 a.m. means shooting 10,000 free through it. It means doing all the work. And so he knows when somebody's not doing that. Well, on our relationship, that was one of the things that, well, I wouldn't say it fractured it, but we didn't speak for a long time because I challenged him on the same level of energy of excellence and being a father.

Because we came together during the time of him going through the allegations of sexual assault in Colorado. That's why that's where we built the black mamba from was in that moment. Because he felt like he was losing his edge and then he got connected to me through my mentor Harvey. He originally reached out from a friend of his in pro sport connected him to Harvey and then Harvey said, Oh, you're going through an ego death. You're not losing your edge. You're going through an ego death, Kobe. You need to talk to a guy that is now very much indexing performance towards what I call at the time identity based performance. Like I help you build the identity to go and win. And then the tool I would use would be the alter ego tool. Back then I kind of called it character crafting after we developed the relationship. And we were having these conversations to make ourselves well, maybe not to make he didn't make me to make himself feel good, but for me, I was maybe make yourself feel good about, you know, judging people who were average.

And I said, Oh, isn't that funny? Because I don't see you putting in the same energy towards your family. Kobe took that and ran with it then. That was that was the good part of the short relationship that we did have was. And I always I always have this with clients is when you're working with really big egos or super egos that happen in the legendary status of athletes. I need to come in and break the exterior of that a lot of times. And so I can't cow tow to them, which is what often happens with the people that are around them. Totally. I say all that because coming back to it, I've had to battle that judgment of average when it comes to professional or career lens maybe. But then I see these people crushing it as being a dad or a mom or in their personal hobbies and things like that. And maybe that's where I was under indexing as well. So that's exactly where I was going to take this is like often people at the top of their game, whatever field that is. They over index on a particular they over index on one aspect of life and life is an integration of multiple different parts from health to relationships to family to, you know, food that you put in your body to all these things. And they over index on work or some sort of visible success that they're getting affirmation for. And when they do that, all these other parts of their life suffer.

Did you ever get a chance to meet and talk to Clayton Christensen? No. Okay. So he was another mentor of mine. Clayton has a great story that he tells regarding being in the NBA program at Harvard when he was in the 1970s. I don't know if you've heard this before. No. So he is a part of this Mormon group that was there. And what they would do is they'd bring in former Harvard alumni that had had success and come in and just speak to their group. And he talks about in a very eloquent video online, a gentleman who came in and he would talk about their careers. And he said, you know, a lot of you are going to come back a decade from now and you're going to have a lot of very successful careers. It's just the nature of who comes out of this program, but you're going to find that some of your classmates have got children that are being raised by other men or other women. And now I don't think any of them planned that. They didn't leave Harvard and say, I want my kids to be raised by someone else when I do have kids, but they didn't also work on their family life. And the reason is because in business, it's so easy for us to work another hour, work on another project in your day or at night because the feedback loops are so quick. I put in work now, I'm going to see your result tomorrow or next week or something like that.
你有没有机会见过并和克莱顿·克里斯滕森交谈呢?没有。好的,他是我的另一位导师。克莱顿有一个很棒的故事,他讲述了自己在1970年代哈佛大学读MBA的经历。我不知道你是否听过这个故事。没有。好,他是那里的一个摩门教团体的一员。他们会请一些曾在哈佛取得成功的校友来与他们的团体交流。克莱顿在网络上的一个视频中非常优雅地提到,一个前来演讲的绅士会谈论他们的职业生涯。他说,你们中的许多人十年后会有非常成功的职业,这是从这个项目走出来的人自然的结果。但你们会发现,一些同学的孩子由其他男人或女人抚养长大。我认为他们当初都没有计划这样做,他们并没有离开哈佛时想着以后要让自己的孩子由别人养育。但他们同样没有在家庭生活上投入精力。 原因是,在商业领域,我们很容易多工作一个小时,或者在白天或晚上再做一个项目,因为反馈循环非常快。我现在投入工作,明天或下周就能看到结果,类似这样的情况。

But when you're parenting, the feedback loop is 18 years plus. And did you produce like a really great, well-rounded, competent adult that is self-driven and all these things? And that was Mitt Romney who came in and shared that with Clayton's group. And that always stuck with me. And I heard Clayton share that speech kind of long before it went kind of viral online. And so to your point or to the point we're talking about is the feedback loops for a lot of high achievers are so much quicker in your domain of career. And they're a lot longer in other areas like health, even, or family or your marriage and relationship. It's typically not just all of a sudden you were an asshole on Thursday and the husband or the wife leaves you. It's like it was a long time coming. I think that's really interesting, right? And thinking about how we gravitate towards, again, quick, right? Quick feedback loops, positive reinforcement on one particular aspect of our life to the neglect of another aspect, which might have a longer feedback loop. And we take those other things kind of for granted and that can come back to bet us.

I was just going to say, this is where luck comes in. I think I got very lucky growing up on such a big farm. Because if you think about farm life, farm life is a rare place where you work and you live in a place that has no boundaries. That's just the way of life for you. I knew that I was going to be probably in some sort of knowledge work when I was, you know, going through my 20s. And I just thought about how could I make a farm for my kids to feel a part of in New York City for a short time while I was moving between offices. I had my office at home and it was in the corner of our master bedroom and like any good New Yorker. You're making your space to a lot of duty for you. I'll be doing like videos like this. I was doing trainings and stuff. I had this pop up black photography canvas that would go up behind me. And my challenge was that I had two little girls at the time. You know, now they're 10 and nine. But back then they were like three and two. And you know, they just wanted to be in there with dad.

I got them to come in and help me set up my day. So one of them got to open up my laptop that day. And, you know, I punch in the passcode to get in. The other one was able to grab the at the time the blue snowball mic or whatever and bring it to the top from the desk. And the other one got my like journal out and put it on the desk too. So they were helping me set things up. And I thought it was like, that's the equivalent of me loading the bales on the back of the truck. Right. Like they were and once they felt like they had contributed, then they then they would leave and they wouldn't they wouldn't quote bug me. Yeah. And so I think of that idea of like, how can we best integrate these different ambitions that we have so that they really overlap and do double triple duty for ourselves. I like that a lot. I like the integration thing. I mean, I'm a big advocate of that. And, you know, work in life blend for me. Yeah. Yeah, it's interesting.
我请他们过来帮我安排一天的工作。于是,其中一个帮我打开笔记本电脑,我输入密码登入。另一个负责把当时的蓝色雪球麦克风或其他设备从桌子上拿起放好。还有一个帮我把日记本拿出来放在桌上。他们都在帮我做准备工作。我觉得这就像是我把草捆装到卡车后面一样。当他们觉得自己做出了贡献后,就会离开,不再“打扰”我。 所以,我在想如何更好地融入我们不同的目标,使它们能够真正交叉重叠,多重效益。我非常喜欢这个想法。我是融合理念的忠实支持者,对我来说,工作和生活的结合很好,真的非常有趣。

I think that's a good sort of segue into the relationship between identity and performance. Yeah. This comes into a bit of a language trap that we have in our world, Shane, where we refer to ourselves in. I, me, you, we think of some people, if you have a maybe a little bit of an unsophisticated understanding of identity, which is not a judgment. It's just, it's the nature of things. We think of that there's one me. And then in our world nowadays, Shane, now there's an authentic self. There's the authentic version of you. And I love to break that frame with people because. I can't look under the microscope and find one you. There is no one you because we operate in the world in many roles that we have. Even our behaviors and our attitudes, they shift and they change based on situation. So that could be the, I call it the field of play that you're going into or the, the, the role that you're taking into something. Who's in that environment with you? How you operate with your family or your parents.
我觉得这是一个很好的切入点来讨论身份与表现之间的关系。是的,这涉及到我们世界中一种语言陷阱,Shane,我们通常会用“我”、"你"来描述自己。如果你对身份的理解比较简单,这并不是一个评判,只是事情的本质。人们通常认为只有一个“我”。而在现代社会中,Shane,现在还出现了一个“真实自我”的概念,所谓的你最真实的版本。 我喜欢破解这个框架,因为我不能在显微镜下找到一个单一的你。因为事实上,没有一个固定的你。我们在世界上扮演着许多不同的角色。即使是我们的行为和态度,也会根据情况的不同而变化。所以这可以说是,你所进入的“游戏场地”或者是你正在扮演的角色。你周围的环境是谁,你如何与家人或父母相处等因素都会影响你的表现。

I mean, hey, I'm never going to not be the forgetful kid because I left my wallet on an airplane once coming from Disneyland when I was 10 years old. And my mom to this day thinks that I forget about everything. Right. So whatever. That's the role I get to play with her and, or the character. But we have many roles that we play. And I like to give people this frame of understanding that the moment you become a lot more intentional about the who that you're bringing onto a field of play that you're designing. Not one that's just been designed by someone or something else because our influences for how we perceive ourselves were very much created before we ever had any volition or choice in the process. Because our concept of me and myself and stuff is a lot of times carried out and formed before the age of eight. Now a child has no concept of me. They don't even, they don't think of themselves as having an identity until around seven and a half when the frontal lobe starts to kick in and we start to develop reasoning and judgment skills.

So let's say all this because I like to help design identities for people that are specifically designed to help them win on a field of play that's very important to them. The CEO who's really struggling with managing and leading people. Maybe they carry with them a great identity of, oh, I'm a great doer. I'm great at executing. And now though, based on the stage of what their business would be at, they need to take on a new identity. And people will argue against it. They say, well, I'm not an operator or I'm not a leader of people. It's like, that's just not my strength. My natural strengths are this.

Well, like I love to poke holes in personality assessments because most people who take personality assessments like Myers-Briggs. Good example. I mean, I don't know how many more articles need to be written about how it doesn't carry very much efficacy in the world. But the reason they also don't carry much efficacy is because when you're answering these questions, you're like, hmm, you know, I'm a really good planner when I'm at work. But when I'm at home, I'm not that good of a planner. So you start automatically, you start separating your life. And then all of a sudden you just put a three down. But if you were to sit there and say, I'm going to take this assessment on the identity that I have as a business person or a career person or whatever, you're going to actually be able to answer those questions a lot faster because you're not getting confused by all of the different selves that you've got with you.

And so for me, one of the things that I index towards highly with helping people navigate their lives or their performance is I look, I try to build an identity for people, a really strong identity that you're really clear on that you've decided. And you get multiple identities. Well, I have the identity because I have the role of being a dad at a long career in my business and coaching long before I became a dad. And so that built up a certain level of skill sets and worldviews and ways of operating in my day, which are really, it's like a bicep curl. Every day I'm waking up and I'm a challenger personality type in the way that I coach people, okay, because it works for the clientele that I have.

Now, it'd be very easy for me eight to 10 hours a day for decades to believe that that's who I am. I'm just a challenger guy. That's just who I am. Like, if you don't like it, too bad. But instead, when I think of like, well, who and who do I want to show up for my kids? What are the qualities that I want? Well, I want to be patient, funny, and I want to be silly for them at this age and very loving and caring. And this is kind of me going into the alter ego side of things and me indexing towards mentors and apprentice. Like, well, who already embodies that? And my dad had some of those qualities. So, automatically, okay, well, and I don't need to trick myself into loving my dad.

But the other one very explicitly was Mr. Rogers. Because I can't think of anyone that sits on the other end of the spectrum of being a challenger personality type, then Mr. Rogers. So, that becomes my source of inspiration for that role and identity that I have. And then even in business, and this is why I think entrepreneurship, even more so than careers inside of companies, is just so challenging. And it's because there are so many roles that you play.

There's the marketer role. There's the PR guy. You got to sell Farnham Street. You got to get some backlinks when you're starting out. Like, you got to get some people. Or whatever your process was to grow the demand of Farnham Street. And even inside of my own business, I think of myself having three very distinct roles that I operate. And then, oh, what? How's that guy showing up over there? To win on that particular domain. And what that does for me, because I operate through these worlds of identities, is it helps me then, Shane, bring to the surface, more traits, more attributes, more qualities that could have laid dormant.
有市场推广的角色。还有公关的人。你得宣传Farnham Street。刚起步时需要获取一些反向链接。你得找到一些人。或者你采取了一些其他的方法来增长Farnham Street的需求。在我自己的生意中,我认为自己扮演了三个非常不同的角色。然后,我会想:那个人是怎么在那方面取得成功的呢?这对我的帮助是,因为我在这些不同的身份世界中运作,它帮助我,Shane,挖掘出更多原本可能潜藏的特质、属性和品质。

And I think about Carl Jung in his work on archetypes. Because he formulated this idea of the 12 different archetypes. There's like the ruler archetype. And there's the warrior archetype. And there's the jester archetype. And there's the every man or every woman archetype. And there's all these different archetypes. And most of us will get trapped inside of living through one to three main archetypes, in a lot of the ways that we operate.
我想到了卡尔·荣格(Carl Jung)在他关于原型的研究中提出的观点。他提出了12种不同的原型,比如统治者原型、战士原型、小丑原型,还有平凡人原型等等。这些原型种类繁多。而我们大多数人在生活中,很多时候会被限制在一到三种主要的原型中来行事。

And his sort of theory was you become a really whole human being when you can actually bring to life all of the different attributes of these archetypes. And so that's how I think about developing my different identities. I'm trying to be as whole as I possibly can. And I think the more whole I can be as a human being, that's going to make me more valuable. That's going to make me more useful to other people.

It's going to also make me more useful to myself, so that I don't just fall into the same trap of thinking of only solving things a certain way. Because there can be a more caring way that I go about it. There can be a more challenging way that I go about it. There can be a more fun, funny way of going about it, like the jester would. Does the alter ego act like a shield towards our inner ego against criticism, against everything else? And it protects us.

And it also allows us to put, to compartmentalize almost, to leave the fit. To leave the family at home, to leave the problems at home, to leave. I didn't sleep well at home and just get in this box to use Kobe's words or sort of Joseph Campbell. And the only thing that matters in that moment is this personality I've adopted. Because that personality is unlocking a level of performance that I can't get to without doing that.

Another way of looking at it is it's the disassociation from your current ego state that you have. The current narrative that you tell yourself about who I am and what I'm capable of. That disassociation and then being able to act through a new idea inspired by someone or something else allows us to more freely tap into the traits and abilities and qualities that we have within us that we just don't access because we have this hard, crusty exterior of like, no, this is who I am. This is my explanation of like, why I'm this way?

Because as I have proven to my own self through the work of thousands of tremendous people, we are so malleable. Like we are, I mean, I don't know how many more times we need to hear about gray matter, right? And, you know, the neuroplasticity of us, well, the plasticity of our identity is just as shapeable. And so the moment we sort of collapse ourselves into, oh, no, this guy or this girl meant to go and do this role, it becomes so much easier to shape that self.
因为正如我通过成千上万人的努力向自己证明的那样,我们是非常可塑的。就像我们的灰质一样,我们的神经可塑性已经被提到过很多次了,对吧?我们的身份可塑性也是如此。 所以,当我们把自己定型为 "哦,不,这个人就是要去做这个角色" 时,塑造那个自我就变得更加容易。

And the sort of rhetorical question I get to be when I'm standing on stage and doing speeches is, how many of you have ever been asked to create a vision statement or a mission statement for your life, right? And I'm like, I did. Because I consumed a lot of self help stuff when I was very young and I still consume because there's a lot of great smart people out there. But man, a mission statement for my whole life, that just, I could never, and then I felt like I was an idiot.

Like, man, everyone else is just so much better than me. And so here's a great example of, you know, Todd just doesn't get it. Like, that's very much like an honest take of my assessment of myself. But the moment I say to you, Shane, Shane, what is your mission as a father? If I let you sit with it and say like, I got you four hours, what's your mission as a dad? You'd be able to come back with a response that's going to be pretty good. And you're going to iterate on it because no statement should ever be just baked in time forever.

And that goes to the power of isolating our identity. If I say like, hey, what's your, what Todd, what's your mission as a coach? Todd, what's your mission as a CEO? What's your mission? And then at the end, when I maybe write out these eight different missions, like what's your mission, Todd, as a husband of Valerie, my wife? I feel like I can answer that a lot easier and more simply. Just pragmatically, Shane, it's so useful to think of yourself through the many lenses of many different identities. I almost think of it like the map and the territory, right? Like the territory is huge and you're creating a map and that map is a distillation of the territory, but it allows you to see things that you can't see in the territory because it's removing a lot of detail in most cases and just focusing on the essence of what's needed.

So when you're saying like, what's your identity as a father and what's your mission as a father, it's like, I don't have to think about work. I don't have to think about relationships with, you know, my partner. I don't have to think about anything at all except for this one aspect. So I've narrowed the playing field, if you will, into like a five by five quadrant. Now it's a lot easier to see what's in that quadrant because I can, I'm not looking at integrating all of these different things. Even just practically, Shane, look at how you did it so brilliantly with the naming of the site, Farnham Street, right?
所以,当你在谈论作为父亲的身份和使命时,就好像我不需要考虑工作,也不需要考虑与伴侣的关系。我不需要考虑其他任何事情,只需要关注这一个方面。所以,我把这个“战场”缩小到了一个五乘五的范围。这样,看到这个范围内的东西就容易多了,因为我不必把各种不同的事情整合在一起。实际上,Shane,你看看你是怎么巧妙地为网站命名的,比如“Farnham Street”,对吧?

Now it's isolating the map of the territory down to a, hey, this is what we think that this area means. Like they think in a different way and so this is where we're going to index our content towards in the very beginning is, you know, great decision making, great thinking skills, great frameworks, great mental models. Talk about luck. Like that whole thing was just created as me sharing what I was learning without the intent of anybody ever reading it. And it was me reflecting on the experiences I was having, if you will.
现在,我们已经将这片区域的地图进行细化,并指出“嘿,这就是我们认为这个区域的含义。” 他们的思维方式不同,所以我们在一开始就会将内容定位在出色的决策、优秀的思维技能、优良的框架和思维模型上。说到运气,这一切都是我在分享自己所学的东西时逐渐形成的,当时没有任何人会看见我写的内容的打算。这可以说是我对自己经历的反思。

But why did you do it publicly though? Well, because I'm sorry, I'm not interrupting you again, but you don't, you don't have the sort of public avatar of someone who needs to be followed. Like there's many people that are like, I can tell by the way that they show up on social media that they need to feed off of the energy of other people to validate their existence in life. You don't because you have far more sort of stoic way about you. So it's just fascinating to me that you chose to write in public. Well, this is super interesting in two ways. One, I hate attention. So I actually like, it's a struggle for me in a lot of ways to go on social media and, you know, write a book and put it out there and do all of these things because it's like, oh, God, it just means more attention. And then so the way that it started, it wasn't actually FS dot blog, which it is now.

It was 68131 dash 1440 dot blah blah blah blah blah. And the reason is so 68131 is the zip code for Berkshire Hathaway, which is Farnham Street. So the Berkshire Hathaway is on Farnham Street headquarters. 1440 was the unit number. And my theory, my thinking behind this, I worked for an intelligence agency at the time. I was not allowed to have a website. I was not allowed to have a public profile. I wasn't even allowed to do what I was doing. I'm sure they're listening to this now. You know, they knew about it. But so it was me reflect and I didn't want to put a password on it because it was just super annoying to like have to log in and like do all these extra things. If I wanted to just read a quick post on my phone or while I was traveling or doing something. And so if I was writing that's different, I could write and then just upload.

And so it was really just meant for me to share. And it was only over time, like share with myself. And it was back to the the grout that we talked about earlier. It was my way of developing the grout between these ideas and connecting them together. And they're not my ideas. They're they're the best of what I've learned from other people. And so it was my grout to connect those. And my way of connecting these ideas was to reflect on them and put them in my own words and connect them in some ways that were great and some ways that were really terrible. And the website somehow caught on and then then it became Farnum Street. Right. So talk about sort of like accidental success in a way.
因此,这真正只是为了让我自己分享。而且随着时间的推移,这种分享主要是和我自己分享。回到我们之前谈到的“填缝”,这是我用来在这些想法之间建立联系的方法。这些想法并不是我的,它们是我从其他人那里学到的最好的东西。所以,这就是我用来连接这些想法的填缝。我连接这些想法的方法是反思它们,用我自己的语言表达,并以某些很棒的方式和某些不那么好的方式来连接它们。结果,这个网站不知怎的受到了关注,然后就成了Farnum Street。所以,这在某种程度上可以说是一次意外的成功。

But where did it break out? It was, I think around 2010, it started to get read a lot. And then I shortened the URL, but not it was like fernumstreetblog.com. And then it was really 2015 ish 2016 ish where it sort of became what we think of it as today. Yeah. And then in 2019, I'm guessing, if I remember correctly, the New York Times sort of profile on me and that profile really just leapfrogged everything. So we went from having an audience on Wall Street to an audience of people who care about going from 90 to 90.1. Yeah. And that includes professional sports. It includes CEOs. It includes people who manage money for a living. And what are all those people having common? Well, a small degree of skill improvement can lead to a massive distortion in outcomes.

But like in that, when I say breaking out, like, was it being passed around through email saying like, Hey, you got to read this? And that was the need because you were one of the first people to sort of more ubiquitously talk about the idea of mental models. Because I'll be, I'll be frank, I was very jealous of you because I was like, Oh, my goodness, like this is what I, this is what I basically give people is a better mental model framework to view themselves with or view their performance with. So I've been doing this. So like I, I loved your stuff. And exactly 2015 was when I learned about Farnham Street. So I was kind of sorry.
但是打个比方,当我说“爆红”的时候,我指的是这种内容是否通过电邮被广泛传播,比如有人说:“嘿,你必须看看这个!”这就是需求所在,因为你是最早广泛谈论“心智模型”这个概念的人之一。坦白说,我当时非常嫉妒你,因为我觉得:“哦,天哪,这正是我提供给人们的东西,一种让他们看待自己或其表现的更好的心智模型框架。”所以我一直在做这个。说实话,我非常喜欢你的内容,而确切地说,我是在2015年知道Farnham Street的。所以,我有点抱歉。

I was a part of that Lager group, I guess, that maybe found you. But I'm always fascinated with that first breakthrough area because it's not really investigated very often. And so I'm sure probably it would have been emailed back then. Yeah, it was anonymous to like it was meant, it wasn't meant for people to discover me. I was still working at the intelligence agency and they, you know, they don't like public profiles and stuff like that. But also at that point, there was no risk for me, right? Like it was anonymous.

I could look like an idiot. I often think the fear of looking like an idiot keeps us from doing things that we, we know are probably going to lead to growth or success or not to use a word success performance. You know, they're going to make us better and we don't want to do them because we fear looking like an idiot. And the older we get, the more attachment we have to our identity and the more attachment we have to our identity, the less likely we are to take risks. But it's the taking of risks that also got us to where we are today, which, so you have this twofold thing. And I was actually talking with another entrepreneur about this a few weeks ago where they're scared to take a risk and they're scared to take a risk because they've been taking risks their whole life. It's worked out.

And now they have something to lose. And so they don't want to look like an idiot. And sometimes that that loss is monetary, but often that loss is our identity, right? Our ego are part of our soul. So we're the way that I relate to this and you can correct me if this totally doesn't make sense to you is like, we're animals. Like we're just at our core. We are animals. And so animals have a tendency to be territorial.

But with humans, like I'm not walking around my neighborhood, pissing on fire hydrants to mark my territory. My territory is my identity. It's my ego. It's my sense of self. So if you tread on that territory, now I feel threatened. Yeah. And so then we unconsciously do things that prevent us that get in our way, right? So we get in our own way in a way of that because we don't want to, you know, if somebody slights us in a meeting, what do we do? We react and we react without thinking.

Yeah. And why do we do that? Because we're animals and animals have territory. And if an animal comes on their territory, they react. They don't think that they don't have the conscious processing power of that. We do. You had said like the types of people who come to you, like I talk about, there's those people who are going to come into work with me or buy our stuff, whatever. I find our people that are mature enough to know that they're the ones getting in their own way. I like to use identity with people to help them perform.

But I also want to be very cautious with people that they don't fall into a fixed idea of who they are with their identity because that gets to the point of losing things. It's going back to the person who's an entrepreneur. Listen, there have been phenomenal entrepreneurs that have had things taken away from them. They've lost their businesses. And if you've lost your business, you've lost your identity. No, you're not an entrepreneur. You're entrepreneurial. So if I lost everything, lost my businesses for whatever reason, I didn't lose my entrepreneurial nature. And I can come back to maybe before I go and if I'm an entrepreneur, well, then that means I'll go back out and start another business right away.

And then you get trapped inside of something that you didn't actually want, but you went and did it because your identity says that I'm supposed to have that. So instead, I could ping you and say, Hey, Shane, everything just collapsed around me. I don't know what I'm going to do next. But if you've got any things going on in your world, I'd be, I'd love to come and lend my hand to those things in that. And you might go, Oh, shit, shooting star. I'll grab some of that, you know, while I can. I would be fine with doing that.

I didn't find it going and plugging myself into the world of someone else because I'm still applying my entrepreneurial traits and abilities over there. I want to try to create rules in my life so that those ideas of losing things don't exist with the same weight on me as they would someone else. And so one of the things I discovered in super over indexing early on on identity is like, Oh, crap. I'm trapping people in some ways because these identities are like causing them in some ways to stay too long in their sport.

Because I'm a hockey player. That's my tire. I'm a golfer. And that they do have other interests. And then they sort of retire too late or something like that. So I want to build up new. That's a huge loss. Right. So, so again, going back to what you were just saying, if you're a hockey player and you retire, if you're CEO and you retire and you have your whole identity wrapped up and being a CEO or being a hockey player, you literally have nothing. And that creates it like a crisis, I would imagine inside people. Big time.

How do you resolve that? Well, one of the trapping questions that we ask people, and this comes from spiritual traditions and it comes from self-help books. We're asked to answer the question of, you know, who are you, Shane? I'm more concerned about what are you? And when we say what am I? Oh, well, I might say you could respond in the context of it. I'm, well, I'm a, you know, dad to three little kids and, you know, I'm an owner of business or I go, what I'm thinking about is, you know, what skills do you have? What at, like, what, like, like, what are you made of? What characteristics do you bring out?

So to specifically answer the question of, if I have a CEO who is moving out of that and they are retiring or they did lose something or they got fired or whatever and they do have a crisis. I did I say, like, you know, those are labels that can be easily gotten in the future again. But what are the skills or what are the attributes or what are the traits or what are the qualities that you have that have not been lost? I want to bring things back into the process of the person because that feels like they can own something now. And then you can also take these traits and attributes and qualities into other domains.

Is that what you mean by court drivers? Not necessarily. The parts of us that drive our behavior that we don't realize are driving a lot of our behavior. They're, they're core that are sometimes unseen. So are being a Canadian. One of the things I, as someone who's lived and traveled around the world, you know, and Canadians have this moniker of being, like, aw, shucks and, you know, like, modest, I'd say. It's the thing that I, you know, I'm going to say I dislike the most, but I'm like, no, like, own it. Like, I want to see more people who are Canadian say, like, no, I want to hear someone say it. No, I'm, I am the best at this.

But American friends, they will easily index because that's a very American, right? You know, greatest place in the world, vicarious country. So those things are a part of our language that ends up seeping into how we see it. That's a core driver is country where you're from, even city, region, being, uh, uh, being a farm kid. I'm from the farm. So that's a core driver. It can drive a lot of our behaviors and attitudes and, you know, paradigms, philosophies about the world.

Your religion is a core driver. It can shape so much of how you show up in the world, the choices that you make, your gender or your, your race. Those are core drivers. And sometimes people don't look at those things and really analyze them and say, what do I tell them? What do I tell myself? What? What it means to be a black person? Because a lot of my clients over the years, whether it's NBA or, you know, NFL or other sports are black. And so what is it a bit like, is that sometimes getting in the way of your or is it an empowerment?

Because not everything is negative. Because then I'll say like, is it actually true? Is that true that all Jewish people can and can't do this or all people from farms in, you know, can and can't do this? One of the keys to performance is sort of focusing. What's a good way to, I wouldn't say hacker focus, but get us into focus. I'd say one of the things that is very different from an elite level client versus someone who could be even great, whether it's in their sport or they can, they can be great at what they do as well. There's a very different level of meaning and intention that this person over here has behind what this activity means to them. We throw around the word focus, say, you just got to focus more. And what I would say to people is, I think you need to add more meaning to the activity and what it's doing for you and where it's taking you. Because when you really somatically, so your physical body understands that me doing this practice, this activity is taking me to where I want to go. That alignment between the vision of what, whether what you want to become, what you're trying to create, A, it actually removes a whole bunch of the friction from staying focused on that thing. Because you know, you know desperately why you're doing this. So I would say if people are struggling with focus issues or even discipline issues, I would say that they're very detached from the meaning that they could be adding to this thing, which then gets me to a lot of people talk about habits and routines. And the delta difference between the people who get orders of magnitude difference in their world versus people who do do the rote active habit is we talk about rituals. And ritualization is very much lost in our culture today. We don't put young boys and we don't put young girls through the ritual of graduating from childhood into womanhood or you know, like we used to do in tribal days.
因为不是所有事情都是负面的。有时候我会问自己,真的吗?难道所有的犹太人都能做这个,或者都不能做这个?或者所有来自农村的人都能做某件事,或者不能做某件事? 提高表现的关键之一在于专注。怎么才能让我们集中注意力?我不会说要"黑客专注",而是找到一种办法让我们更专注。我认为,精英级别的客户和那些甚至可以在其运动或者其他领域中表现出色的人,他们之间有一个很大的不同,那就是他们对活动的意义和意图有着不同的理解。 我们常说“你要更专注”。我会对人们说,我认为你需要赋予这个活动更多的意义——它对你的作用以及它带你去的地方。当你的身体和心灵真正理解到,这个练习或者活动正在带你通向想要达到的目标时,这种愿景和现实之间的对齐会大大减少专注上遇到的摩擦。因为你清楚地知道你为什么这样做,所以如果你在专注或者纪律上遇到问题,我会说这是因为你与这个活动的意义脱节了。 很多人谈论习惯和日常,而那些在世界上取得巨大成就的人和那些只是形式上重复习惯的人之间的区别在于仪式感。今天在我们的文化中,仪式感几乎已经消失了。我们不再像部落时代那样,通过某些仪式让男孩和女孩从童年过渡到成年。

Well religion also used to be full of ritual right and the decline of religion has, we've anesthetized a lot of these things. So what kind of ritual, like what kind of rituals do the very best have that other people don't have and how do they use them to become better. The preparation of transitioning into their role or their field of play. Okay, we're going to get into like now talks about imagery visualization. This is where this stuff really plays a part language does. We haven't talked about this yet Shane but one of the things that makes the alter ego concept so powerful is it reunites people back into their creative imagination, which I think is the great superpower of human beings. Our creative imagination is what sets us apart.

And the creative imagination is also the one thing I have found that helps people move by the resistance that resistance that lives within, whether it's your ego, whether it's the fear of something. Creative imagination is the ultimate sword that slays resistance because it's just really just fundamentally it's accessing a different part of your brain anyway. It's sort of bypassing so much of your critical thinking factor because your creative imagination is active. So the rituals of transitioning out and onto the field of play, you had mentioned Kobe before, so when we were building the black mamba, now we needed to find a way to trigger that sense of that character, that self going out onto that court. And part of the process for me is building that mental movie theater for people. And for him, his words, I wanted to commune with the black mamba.

So in many other people's worlds, maybe they would build a cage. This is very much for athletes. We'd build a cage and that thing lives inside the cage. And then they would open the cage and then the thing gets unleashed. Kobe was different in that he wanted to commune with it so he got into the cage with it. And that's all the mental thing that's happening in the locker room before going out onto the court. And there's that trigger that's happening. And the great thing about triggers in the book I talk about in clothed cognition. And what in clothed cognition is is because I have a story about what it means to have a white doctor's coat on, your detailed, your methodical, your careful, your smart. If I actually put on a doctor's coat, I will enclose my cognitive traits in the abilities of smart, detailed, methodical and careful.

Now, if I'm about to go do something that demands being careful and methodical and detailed, I've just elevated my performance, my ability to go and execute that because of wearing the thing. So for me, it was wearing a pair of non prescription glasses when I was 22 years old because I felt like I had a baby face. I looked like I was 12. It was getting in the way of me even believing that I was credible. And so I went and bought a pair of non prescription glasses for my alter ego, Super Richard, so I could step into a new identity that wasn't so worried about rejection. And Super Richard was specifically hired to do sales calls because I wasn't doing them. I was good at coaching, but I just wasn't good at promoting myself. So those rituals are rituals is when routine or habit meets storytelling because that's meaning.

It's not Kobe that's getting trash talk, it's the mamba that's getting trash talk now when it goes into the arenas and everyone's got the slurred chance because he's someone who's just an abuser or whatever the case was. We had to create that for his own mental wellbeing. I love the idea of having that. Do most people tell other people about it? Like Kobe has sort of like made this famous, but I would imagine that most people just sort of like keep it to themselves. They do even Kobe. We created it in 2004. He didn't tell the world about it until 2009 when he won the World Championship, when they were when the NBA Championship, even Beyonce with Sasha Fierce. Sasha Fierce wasn't revealed to the world really until 2008 when she was retiring her. No one is going to go to the press conference after the game and say, oh, my alter ego so and so crushed it today. These are all creative mechanisms that we do to help us pursue the things that are difficult or challenging. It's not just one concept and one idea of we're only doing it to help us get past some sort of traumas. It's also an extremely playful thing.
意思是这些垃圾话不是针对科比本人,而是针对“曼巴”。当科比在球场上打球时,大家会用模糊不清的言语侮辱他,称他是个滥用者之类的。为了维护他的心理健康,我们创造了这个角色。尽管科比把这个概念带火了,我猜大多数人通常不会公开谈论自己的“另一个自己”。事实上,即使是科比也是这么做的。我们在2004年创造了这个角色,但他直到2009年赢得NBA总冠军时才向世界揭示。同样的情况也发生在碧昂丝身上,她也是在2008年宣布退出歌坛时才公开了“Sasha Fierce”这个角色。没有人会在比赛后的记者会上说“我的另一个自我今天表现得很好”。这些都是我们用来帮助自己应对困难和挑战的创造性机制。这不仅仅是一种单一的概念或想法,也不仅仅是为了帮助我们克服某些创伤,它也可以是非常有趣的事情。

There's many different reasons why someone might be employing the alter ego, but at the end of the day, it comes back to the quote that I share all the time from Carrie Grant, the Hollywood Golden-era actor who was growing up in Bristol, England was challenged throughout his life with some mental health and some depression and stuff. But he wanted to make it to Hollywood and he had this vision in his mind of being debonair and charismatic. And so he built Carrie Grant. That's not as originally. And at the end of his career, he was getting interviewed. And he said, I pretended to be somebody I wanted to be until I finally became that person, or he became me, but at some point, we met. And that's when you feel very, very fulfilled because you realize all of a sudden one day, the actions that are now habitual to you, you become unconsciously competent at them. You become unconsciously competent at the identity that you actually wanted to have. And the way that you know that is because your performance is living up to your capabilities. And you do the things that that person would do. And then you become the person or the person you've adopted. I think that's beautiful.

My kids used to joke with me all the time. They're like, Oh, you're in dad mode. And it actually made me like a better parent. I was like, Oh, yeah, I kind of am. Right. And then I thought, what does it mean to be in dad mode? What techniques do you use to help people visualize? The name itself is misleading visualization. Reality is, there's about 20% of society that can't form visual pictures in their mind. Okay, but they're very auditory so they can hear things. Everyone. There isn't many people I've ever found that can't hear things. So the first thing is, technique wise is you want to engage all of your senses. What are you going to hear? What are you going to taste or touch or feel like on your skin or make it real? Yeah, make it holographic. Bring yourself into it. I call it scripting. It's one of the things I became known for very early in the early 2000s is writing is the doing part of thinking.
我的孩子们以前总是和我开玩笑,说:“哦,你进入爸爸模式了。” 其实这让我成为了一个更好的父母。我当时想,确实是这样。然后我开始思考,进入“爸爸模式”到底意味着什么?你用什么技巧来帮助人们进行视觉化?事实上,不同于这个词的字面意思,有大约20%的人无法在心中形成视觉图像,但他们听觉很敏锐,能听到很多东西。我很少碰到无法听见声音的人。所以,第一步技巧是你要调动所有感官。你将会听到什么?你将会尝到或触摸到什么?你的皮肤会感觉到什么?让一切变得真实。是的,让它像全息影像一样。我称之为编剧。这是我在2000年代初期就以之闻名的技巧之一,因为写作是思考的行动部分。

So I found that when I get people to write out their visualization in the process, not the outcome in the process. So when I walk towards the gate, and my glove and hand grabs onto the boards. And I, and my skate blade feels the ice beneath me. I can feel myself gaining more confidence. And now the sound of my blades as they cut through the ice as we do our warm up with every single stride. I feel more and more of the power of the rink sort of soak up inside of me. So that's what I'm talking about. So write it out. So people who struggle with visualization just know that A, it is a skill like anything else. People make it sound like, oh, everyone can visualize. Well, yeah, we all use forethought every single day. When you think about, oh, you know what, I need to get eggs and milk. And, and so, yes, we do it. But most people do not use visualization or imagery skills in a dynamic way for what you want to achieve and feel in life. Yes.
所以,我发现,当我让人们在过程中写下他们的可视化时,而不是结果,而是在过程中。 比如说,当我走向门口时,我的手套和手握住了栏杆。 然后,我的滑冰刀感受到下面的冰面,我能感觉到自己更加自信了。 现在,随着每一步我滑过冰面时刀刃的声音,我们在做热身时,我感觉到场地的力量逐渐渗入我的身体。 这就是我在说的。 所以,把它写下来。 对于那些在可视化方面挣扎的人知道,A,可视化是一种技能,就像任何其他技能一样。 人们常说,好像每个人都会可视化。 嗯,是的,我们每天确实都会用到预见性。 比如当你想到,我需要买鸡蛋和牛奶时,是的,我们确实在这么做,但大多数人并没有以动态的方式使用可视化或想象技能来实现和感受他们在人生中想要的东西。 是的。

The final thing is I would highly encourage people to do what I call fly on the wall visualization. And that is imagine yourself as a fly on the wall with the people that you might respect or would love to hear talking about you in the context of whatever your role is. And what are you hearing them say? What's the conversation? That seems to anchor inside of people's hearts even more is the words of other people. And what I found after sharing this concept for two decades when saying like, what, why do, why does that one feel different for you as a strategy for your visualization? And I said, because my imagination for what I see other people or thinking about what other people are saying about me doesn't sound like that. I think people are talking about how terrible I am or how I'm not good enough or I don't know how that person thinks. So inviting in a very different conversation into my mind. That's, that's been the most meaningful thing for me.

So two questions left. One, how do we fend off complacency? It seems like a lot of times we achieve success. All the things we thought of for success. I'm using that word again broadly and very loosely. Everybody can interpret that however they want to. We achieved the things we want to achieve. We reached sort of like where we had dreamed to go where like 30 and not 60. And then what? How do we fend that or you make the NBA? You make the NHL and then. Oh, I've made it. I've accomplished this dream I've had for 10, you know, 10 years and I've worked really hard to get here. And now I want to enjoy it. I want to go. I want to party. I want to take care of my family. I want to increase the surface area. I want all those, those are the people who don't make it though. Because when I say to people in the context of there's goal setting two and goal setting through. Oh, tell me about this. Well, do we want to simply land the people on the moon? I would like to return them safely to Earth. Like, you know, when, when JFK said, you know, by the end of this decade, we will have landed a man on the moon and returned to him safely to Earth. That's my best. It's going to be the most important part of that mission was the returning the person safely to Earth. Right? That's two and through to the moon through the moon was was bringing the person back. So your goal wasn't to make it to the NBA. Okay. So you got drafted, made it there on day one and they cut you on day one. Is that what you actually wanted? No. What you wanted was to make it to the NBA and have a 10, 12, 15 year long career where you were a leader on the team and you were top-per-time career. Top producer as well. And then some people might go, and I want to be the legend. I want to be the greatest of all time. Right? Maybe that's it. So the complacency thing, I would say doesn't typically set in when people reach that kind of experience. But if you are noticing or feeling like you are being complacent, put yourself into the identity of an amateur somewhere.
那么还有两个问题。第一个是,我们如何防止自满? 很多时候我们取得了成功,达到了我们设想中的目标。当我使用“成功”这个词时,非常宽泛和松散地使用。每个人都可以根据自己的理解来定义。我们实现了我们想要达到的目标,到达了我们梦想中的地方,比如在30岁而不是60岁的时候。然后呢?我们如何防止自满? 假设你进入了NBA或NHL,然后觉得,“我成功了,我实现了我的梦想,这个梦想我追求了十年,努力工作来到这里,现在我想享受它。我想去派对,照顾我的家人,扩大我的生活圈子。” 但那些安于现状的人通常不会成功。因为当我与人们谈论目标设定时,我会提到“设定目标”和“通过目标”。呃,告诉我这个。我们是否仅仅是想把人送上月球?不,我想让他们安全返回地球。当肯尼迪说,“在这个十年结束之前,我们将把人类送上月球并安全带回地球”时,他说的最重要的部分是“安全返回地球”。这就是“通过目标”的意义,不仅是到月球,还要带他们回来。所以你的目标不仅仅是进入NBA。你被选中了,第一天进入了,但第一天就被裁掉了。这是你想要的吗?不。你想要的是进入NBA,并有一个10、12甚至15年的职业生涯,成为球队的领袖和顶级球员。然后一些人可能会说,我想成为传奇,成为历史最伟大的人。这可能就是目标。因此,当人们达到这一类经验时,通常不会变得自满。但如果你发现自己有自满的迹象,把自己放在一个你还不擅长的领域,让自己重新成为一个“业余选手”,这样可以激励你保持进步。

Start something new and it could be in your personal life. Start building a new skill. Start a new hobby where it's challenging you in some new way. The other thing too is I highly encourage people to schedule average. What does that mean? What I mean is there are times when you might be pushing in one area of your life and it's like, you know what, in these other areas, the amount of energy, effort, emotion it would take for me to be world-class in like four different domains of my life. You'll burn yourself out. NBA, Major League Baseball and NHL players will play multiple times in a week. NHL NBA typically the most would be three games. Major League Baseball could be upwards of six. For the NBA guy who has three games this week, when I'm first working with him, I'd say, hey Shane, can you pick which one of these games you're going to be average at? And they're like, wait, what? No, I need you to pick a game this week that you're not going to push yourself as hard as you would in the other games.
开始一些新的事情,这可以是你个人生活中的新尝试。开始培养一项新技能。开始一个新爱好,让它以某种新的方式挑战你。 另一个建议我强烈推荐的是要学会“安排平常”。这是什么意思呢?我的意思是,有时你可能在生活的某个领域非常努力,而在其他领域,要在四个不同的方面都做到世界级水平需要付出大量的精力、努力和情感。这样做会让你精疲力竭。 NBA、美国职业棒球大联盟和NHL(国家冰球联盟)的球员们每周都有多场比赛。NHL和NBA通常一周最多三场比赛,而美国职业棒球大联盟可能达到六场。如果某个NBA球员这周有三场比赛,当我刚开始和他合作时,我会说:“嘿,Shane,你能选一场比赛,让自己在这场比赛中表现得普通一点吗?”他们可能会惊讶地说:“等等,什么?我需要你选一场比赛,在这场比赛中你不要像其他比赛那样拼尽全力。”

Okay, just be average. You're kind of trying to index towards what your normal kind of average median score would be. Okay? 77% of the time, that was their best performance of the week. Why? Because they relaxed into it. They weren't forcing anything. There was more of an allowing mindset that was there. Is it really you being complacent right now? Or maybe is it a reflex of your human system to just want to like go into a state of like maintenance or optimization or readiness mode where the next big thing will show up for you? I'm conscious of the time here. I want to end with the same question we ask everybody, which is, what is success for you?

So again, in the debate, I'm not going to accept the frame of success, unfortunately. Now, I'll tell you what it is. My mission in life is to create as many smiling pillows as I possibly can. The reason I say that is the most honest place in your home is your pillow. Because where you take stock of your day, where you take stock of like how you dealt with your kids or you beat yourself up because you snapped on them when they didn't really have to snap on them. And so I'll have led a successful life if I can leave as many smiling pillows behind as I possibly can. And that's through sharing good ideas with people, encouraging people, maybe holding people to a higher standard for themselves so that when they lay their head on their pillow at night, they feel really good about the way that they showed up, maybe what they accomplished in that day, how they might have stood up for others or whatever their values are. That's what success is to me.
所以,在辩论中,我不打算接受"成功"这个框架。不幸的是,现在我要告诉你我的看法。我的人生使命是尽可能多地创造"微笑枕头"。我之所以这样说,是因为枕头是你家中最诚实的地方。在那里,你回顾自己的一天,反思如何与孩子相处,或者因为在孩子面前发脾气而责备自己——其实根本没必要发脾气。如果我能留下一些让人枕着时会心一笑的枕头,那我就觉得自己过上了成功的人生。 这是通过和大家分享好的想法、鼓励他人,或者让人们对自己有更高的标准来实现的。这样,当他们晚上把头靠在枕头上时,会对自己当天的表现感到满意,可能是对自己完成的事情、站出来支持他人,或者其他符合他们价值观的行为感到满意。对我来说,这才是成功。

Personally, if I can end my day feeling good and smiling on my pillow at night and I have my own little metrics that I would concern myself with regarding life and kids and business and self, then that's success to me. That's beautiful. Thank you very much, Todd, for taking the time today. Absolutely. Thanks for having me. I just want to add a few reflections on this episode. I've started to do this recently and got a lot of emails saying people liked it. I've been assuming different identities for a long time. I just never really had a name around them. I think Todd helped me with the alter ego effect and being able to assume a different personality. I do this in moments where I need courage and I do it in moments where I have to do something that maybe I don't want to do or I have to appear more confident than I otherwise am. I assume this mask and the mask protects me from criticism and gives me a nudge, almost like a tailwind, a false confidence, if you will, in a way, to go out there and just perform at my best. It's incredible how powerful the way that you think about that is Todd has opened my eyes to some more possibility around this. I really appreciated the conversation with him.

I hope you check out his book, The Alter Ego Effect. It might just change your life. Thanks for listening and learning with us. For a complete list of episodes, show notes, transcripts, and more, go to fs.blog.com or just Google. The Knowledge Project. The Frontum Street Blog is also where you can learn more about my new book, Clear Thinking, turning ordinary moments into extraordinary results. It's a transformative guide that hands you the tools to master your fate, sharpen your decision making, and set yourself up for unparalleled success. Learn more at fs.blog.com. Until next time.
希望你能看看他写的书《替身效应》,它可能会改变你的生活。感谢你与我们一起收听和学习。完整的节目列表、节目笔记、文字记录等内容,请访问 fs.blog.com,或者直接搜索 “知识工程项目”。你还可以在 “前沿街博客” 了解我的新书《清晰思考》,这本书教你如何将平凡的时刻转化为非凡的成果,是一本让你掌握命运、提升决策能力,并为自己奠定无与伦比的成功基础的变革指南。了解更多信息请访问 fs.blog.com。下次再见。