The Secret "Profit" Weapon of Car Dealerships | Car Dealership Guy Podcast
发布时间 2024-04-23 09:00:24 来源
摘要
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Todd Sands, Senior Vice President at CNA ...
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The back end that profitability is really taken off. You know, the 20 years I've seen that remember back when it first started, the target PVR was try to hit a thousand, right? And that was the big number. There's a secret profit weapon for dealerships across the nation. And this man has a front row view to where it's all headed. Today I'm speaking with Todd Sands, senior vice president at CNA National a leading provider of finance and insurance products for the automotive industry. Don't forget to click subscribe so you never miss an episode. But before we dive into the show, this episode is brought to you by CDK Global. CDK Global has been empowering nearly 15,000 dealers with the tools and technology. They need to build deeper relationships with customers. Their team is keenly aware of the state of dealership technology. And while many vendors promise seamless experiences between your CRM, DMS, digital retail and fixed ops, most of these bolt-on solutions tend to break workflows and cause more harm than good.
The back end of profitability is really taking off. You may remember 20 years ago when the target PVR was trying to reach a thousand, right? That was a big number. There is a secret profit weapon for dealerships across the nation, and this man has a front row seat to where it's all heading. Today, I am speaking with Todd Sands, Senior Vice President at CNA National, a leading provider of finance and insurance products for the automotive industry. Don't forget to click subscribe so you never miss an episode. But before we get into the show, this episode is brought to you by CDK Global. CDK Global has been empowering nearly 15,000 dealers with the tools and technology they need to build deeper relationships with customers. Their team is highly aware of the state of dealership technology, and while many vendors promise seamless experiences between your CRM, DMS, digital retail, and fixed ops, most of these add-on solutions tend to disrupt workflows and cause more harm than good.
That is why CDK has launched a new dealership experience platform. This new integrated software consists of everything you need to operate a dealership officially while delivering an unparalleled experience to your customers. Basically, everything working together, not separate, one system to run your dealership as opposed to 10. CDK developed it with an outside and approach listening to dealers every step of the way. You can learn more about CDK's dealership experience platform by visiting CDK Global dot com slash DXP or clicking the link in the show notes below. This episode is also brought to you by Upstart. Upstart partners with dealers to digitize and connect their online in store and financing process to create the car buying experience today's customers expect.
这就是为什么CDK推出了一款全新的经销商体验平台。这款新的综合软件包括您在经营经销商时所需的一切,同时为您的客户提供无与伦比的体验。基本上,所有内容都在一起运作,而不是分开的,只需一个系统即可运行您的经销商,而不是10个。CDK与外部合作伙伴开发了这款软件,并一直倾听经销商的每一步。您可以通过访问CDK Global点com/DXP或点击下方节目注释中的链接了解更多关于CDK经销商体验平台的信息。本集节目也由Upstart赞助。Upstart与经销商合作,将线上、线下和融资流程数字化连接起来,为创造当今客户期望的购车体验。
Backed by trusted OEMs, Upstart helps dealers sell more cars efficiently, speeding up processes to boost profits and enhance customer satisfaction. With integrated finance capabilities powered by AI technology, Upstart's connected platform enables consumers to shop from anywhere, then seamlessly transition in store and complete the deal digitally, creating a hassle free purchase path that benefits both dealers and buyers. For a brighter car buying future, visit upstart.com slash dealers. That's upstart.com slash dealers or click the link in the show notes below. Lastly, this episode is also brought to you by CNA National.
借助可信的原始设备制造商支持,Upstart帮助经销商高效销售更多汽车,加速流程以提高利润并增强客户满意度。通过人工智能技术支持的综合金融功能,Upstart的连接平台使消费者能够随时随地购物,然后无缝过渡到实体店完成交易,打造了一条让经销商和买家双方受益的无忧购买之路。想要更美好的购车未来,请访问upstart.com/dealers。这是upstart.com/dealers或点击下方节目说明中的链接。最后,本集节目还由CNA国家担保。
I'd like to thank CNA National for coming on as a guest and also supporting podcast. First of all, I think the one thing that stuck out to me about you and your career at CNA is how long you've been there. Very rare to see that nowadays. I mean, over two decades. What gives them like, are you just to build differently? Like what's going on over here?
我想感谢CNA National来做客并支持我们的播客。首先,我觉得你在CNA的职业生涯中给我留下的印象是你在那里工作的时间有多长。现在很少见到这样的情况了。我是说,超过20年。这是怎么回事,是你们就是与众不同吗?在这里发生了什么?
Well, I'm naturally inclined. I'm a loyalist when you look it down deep and a lot of it has to come come back to the culture of the organization. You know, I when I started here, just the people I'm surrounded with on a daily basis, work hard, get the job done. But I've also watched the company grow over time. When I first started here, there were about a hundred employees here in Scottsdale with our division. And now we're bumping up over over 300 plus employees and just to watch the organization grow and to see what we've been able to accomplish over all these years and to see some of the new people come into the organization.
嗯,我天生就是这样的。当你深入了解时,我是一个忠诚的人,这在很大程度上归功于组织的文化。你知道,当我刚开始工作时,我每天都被周围的人包围,他们努力工作,完成任务。但我也看到了公司随着时间的推移而增长。当我刚开始在这里工作时,在我们斯科茨代尔分部大约有一百名员工。现在,我们的员工人数已经超过了300人,只是看着组织的增长,看到我们多年来取得的成就,看到一些新人加入组织,感到很欣慰。
But, you know, I'm just a green P actually. When you look at my tenure at the company, there's a VP of our. Oh, I look. Yeah. I did some proofing. I looked through the page and everything. I saw I saw there was a lady that just crossed like 40 years at the company. I'm like, whoa. Yeah. She's on my day. That's so there you go. I did my homework.
但是,你知道吗,实际上我只是一个刚入职的职员。当你看我的在公司的任期,有一个副总裁在我们这里。哦,我瞧瞧。是的,我做了一些校对。我看了整个页面。我看到有一位女士刚好工作了40年。我惊讶了。是的,她就是我来这天。所以,我做了我的功课。
Before we get, and we're going to get into some, you know, the details of just, you know, F and I, VSC, I've, you know, vehicle service contracts, warranties. I mean, there's a ton of this cost on that. And I, I've lately, I have been doing more, you know, deep dives into this type of content. I just offer, you know, a wider perspective for the audience. Before we even get into that, I'm curious to know. You know, briefly, like how has, you know, the call it like back and then just automotive in general evolved since, you know, you've started in this industry.
在我们深入探讨F和I、VSC、以及车辆服务合同和保修等细节之前,我想提一下。我最近开始更深入地研究这类内容,以为观众提供更广泛的视角。在我们深入讨论之前,我很好奇。简单来说,自从您进入这个行业以来,回溯到汽车行业整体的发展是如何的。
And I'm talking from the perspective of, you know, today we are the dealer, right? Much more optimizing for an even split. Call it at, at most, I would say an even split between front and profit, right? Profit on the vehicle and back end profit on, you know, on ancillary products. But what have you seen? How has that changed? I'm just curious to know from since you started this industry, right? What have been like the biggest changes that you've seen happen there?
从今天我们是销售商的角度来说,我们更注重的是实现一个更加均衡的分配。可以说,在前端利润和车辆后端附加产品利润之间,最多实现一种均衡分配。但你看到了什么?这种情况发生了什么变化?我只是好奇自从你进入这个行业以来,你看到的最大变化是什么?
Man, you know, 20, 20 plus years will give you a lot of answers to that. But, you know, really what you've seen is the entrepreneurs in our space, you know, continue to bring new products to market in relation to the F and I office and also on the front end for sales opportunities. But, you know, when I first started, everything was paper. So that's how long it goes back that there was no such thing as e-contract. And everything was generated via paper, paper rate charts and all that fluth with those F and I offices.
哥们,你知道,20多年的经验将会给你很多答案。但你知道的,我们这个领域的企业家们不断推出与 F 和 I 办公室相关的新产品,也为销售机会在前端带来新产品。但是你知道的,当我刚开始时,所有东西都是纸质的。所以可以看出,以前没有电子合同这种东西。一切都是纸质的,纸质的利率表格和所有那些与 F 和 I 办公室有关的东西。
And then the culmination of the products came on. You know, you started with a basic extended warranty or extended service contract and you had the gap offerings that were out there and some basic tire and wheel. And then all these additional bundle type products or ancillary products started to come to market. And, you know, the industry really took off with the array of offerings, right? You've got vehicle protection products from interior exterior protection.
然后,产品的巅峰出现了。您知道,您从基本的延长保修或延长服务合同开始,您还可以选择车辆保险漏洞、一些基本的轮胎和轮轴服务。然后,所有这些附加的捆绑式产品或附加产品开始进入市场。行业开始真正蓬勃发展,有各种各样的产品供您选择,从内饰到外观车辆保护产品应有尽有。
So they really started to expand dramatically creating more opportunities for the buyers to have more protection for their vehicles, you know, based on their needs and their wants and at that rapid pace, what we've also seen is you mentioned the back end, right? You got the front end profit, the back end. That profitability is really taken off, you know, the 20 years I've seen it. Remember back when it first started, the target PVR was trying to hit a thousand, right? And that was the big number.
因此,他们真的开始大幅扩张,为买家创造更多机会,保护他们的车辆,根据他们的需求和想法。在这种快速发展的情况下,我们也看到了你提到的后端,对吧?你有前端利润,也有后端利润。这种盈利能力真的起飞了,你知道,我在过去20年看到了这一点。记得当初开始的时候,目标PVR是要达到一千,对吧?那时候那才是大数目。
And now if you're hitting a thousand, wait, just to speak, that was, that was the target profit you're referring to on a vehicle or on ancillary products. PVR per vehicle retail. Correct. But are we talking about? Are we talking about total or we're talking about front end back end? What are we talking about?
现在,如果你的到达了每车 1000 美元的利润目标,等等,只是为了说,这是你所指的车辆或附属产品的利润目标。每辆车零售 PVR。是的。但我们在谈论什么?我们在谈论总额还是前端和后端?我们在谈论什么?
Yeah, back end total. Yeah. That was back. Yeah. Yeah. Yeah. So we're talking 15 years ago plus. Yeah. So, and then what do you see today? Like what are dealers targeting and back end profit? Well, that's, that's taken a turn over here the last last few years, right? I mean, if you look back two years ago, three years ago, coming into COVID when the demand was very high and the supply was low, I think those numbers were up significantly, right? And we were starting to see that back pedal just a little bit.
是的,后端总额。是的。那是过去的事了。是的。是的。是的。所以我们在谈论15年前。那么,你今天看到了什么?经销商在后端利润方面是针对什么?好吧,这在过去几年里发生了变化,对吧?我是指如果回顾一下两年前,三年前,当需求非常高而供应不足时,我认为这些数字显著增加了,对吧?我们开始看到这种回退正逐渐发生。
But we've seen anywhere ranges anywhere from 2000 to 3000 in a general, in a general PVR. You know, depends on the size of the size of the organization, the makeup of their lineup, you know, geographical components, but seems to be a good steady number. Seems to be a good target out there that is a number that people are eyeballing to say, you know, 2000 PVR is an ideal number. What's separating the 2000, the 2000 dealerships to the 3000 dealerships? Ah, there's a slippery slope on that one. But a number of things could be a component of that. You know, a lot of it comes down to the people that may have been there a long time, the training, the processes back end that are, they're involved with the systems they may be using to bring them to start and finish. And it's also the way they're interacting with their customers and the needs. I mean, I think that the $3,000 PVR, as you see some of these vehicles now, MSRP of 65,000 plus, you're starting to see a higher demand for that protection and the need for some of these products in the, in the F and I office based on what we're seeing. Yeah, I actually haven't thought about that, right? Which just vehicles costing more higher percentage of someone's disposable monthly income sort of makes sense. You're taking more risk. You're going to be more inclined to want protection. You know, I did see, I think I mentioned it's on a previous podcast, but I did see that an article is stated again, I want to say this was from CDK Global about Gen Z being like incredibly risk averse in their purchase and just having a higher rate, a tax rate on back end products, which I just found fascinating because, you know, we went for, we really went from Gen Z's not going to buy cars to Gen Z buys cars. They do it in a dealership and they're buying more products for their cars. Like it's quite the turn, huh? Yeah, it's quite fascinating.
但我们在一般 PVR 中看到的范围通常是从 2000 到 3000。你知道,这取决于组织的规模、他们的产品线组成、地理位置等因素,但似乎是一个稳定的好数字。人们眼中的理想数字似乎是 2000 PVR。是什么让 2000 和 3000 家经销商有所不同呢?啊,这是一个棘手的问题。但其中可能有很多因素。很大一部分取决于那些可能在那里很长时间的人、培训、他们所使用的系统中涉及的后端流程,以及他们与客户互动的方式和需求。我认为,随着现在一些车辆的 MSPR 超过 65,000 美元,你会开始看到对保护需求更高,根据我们所看到的情况,F 和 I 办公室对一些产品的需求也在增加。是的,我实际上还没有考虑到这一点对吧?由于车辆价格更高,相对于某人的可支配月收入百分比更高,需要更多的保护。你会更倾向于要保护。我看到,我想我之前在一个播客中提到过,但我看到一篇文章再次提到了这个,我想这是来自 CDK 全球关于 Gen Z 在购买过程中非常害怕风险,并且在后端产品上有更高税率的文章,我觉得这很有趣,因为我们真的从“Gen Z 不会购买车辆”到“Gen Z 购买车辆”,他们在经销商购买车辆,并为其车辆购买更多的产品。这真是一个惊人的转变,对吧?是的,这非常有趣。
So I remember seeing the same thing when they were talking about the Gen Z, they weren't going to be buying cars and going to be relying on Uber and Lyft and different means for transportation and how that paradigm has changed. And now to see that same publication that they're buying more products and more interested and more protection products, it's quite fascinating to see that change and the correlation between the generation and others. Correct. So, so what are you doing at CNA, right? What is, what do you focus on? The team here is really focused on, you know, the, the F and I product offerings, the training to the dealership staffs and then really the customer service experience. You know, a big emphasis where we focus our align our strategy is just trying to make sure that that customer experience all the way through is in a good place so that CSI stores are at an acceptable level based on our performance here in Scottsdale with our claims administration. But also the, when we look at the customer, we've got a customer journey that starts with, we've got a, we've got a dealer customer, right? Whose names on the building? And then we've got the folks at the dealership level all the way through the different departments from F and I to sales to service that our customers as well. And then the end use with the consumer, you know, it's very important that in these days with, you know, the social media, the better business ratings and reviews that are out there that, you know, adhere to what the customer's expectations are. I mean, we were just, you know, I just talked a second ago about how the cost of vehicles have gone up so much. I mean, you get to a point where a customer's expectation is to have a contract that covers what's saying that says it's going to cover and make sure that they're buying experiences, because ultimately you want that customer going back to the dealership, right? For additional work and for additional service work and buying a repeat vehicle from them and continuing the life cycle of the customer journey.
所以我记得当他们谈论Z世代时,我看到了同样的情况,他们不会购买汽车,而是会依赖Uber和Lyft等不同的交通工具,以及这种范式如何改变了。现在看到同一份报告表明他们购买更多的产品,对更多的保护产品感兴趣,这种变化以及与其他代际之间的关联是非常迷人的。对的。那么,在CNA,你在做什么?你关注什么?我们这里的团队真正关注的是,金融和保险产品的提供,对经销商员工的培训,以及客户服务体验。我们的重点在于确保客户体验始终处于一个良好的状态,以确保我们在斯科茨代尔的性能基础上,CSI门店达到了可接受的水平。此外,当我们看待客户时,我们有一个以经销商顾客为起点的客户旅程。然后,从F和I到销售再到服务,我们的客户也是各个部门的客户。最终到消费者端,这在当今社会,尤其是在社交媒体,以及各种商业评级和评论中是非常重要的,要符合客户的期望。我刚刚说过汽车价格上涨得很厉害。你可以理解到一个顾客的期望是要签署一份合同,确保其购买体验是我们所承诺的,因为最终我们希望客户回到经销商那里,进行额外的服务和购买额外的车辆,并延续客户旅程的生命周期。
Yeah, I'm curious to know, you know, based on your data and you have lots of it, so we can, you know, hit this in several different ways. But do you see major geographical differences in like rate of adoption for products based on where you are in a country, right? Like give us some of that insider insight, you know, to where do you see nuances in terms of actual customer behavior? I'm asked you earlier about the, you know, what separates the 3,000 dealership from the 2000, you know, you mentioned process, which of course I totally agree with, but I'm curious to know, like, you know, anything else that you're seeing there.
是的,我很想知道,你知道,基于你们拥有的大量数据,我们可以以多种方式来分析。但你是否看到在不同地理位置之间存在产品采用率的显著差异,比如在一个国家的不同地区?比如给我们一些内部见解,你看到客户行为方面的实际细微差异在哪里?之前我问过你,前提是3000个和2000个经销商之间的区别是什么,你提到了流程,我当然完全同意,但我很想知道,还有其他方面吗?
Well, you definitely see a demographic split. So I'll give you a couple examples. When you look at Metro cities, so you mentioned what Philadelphia, right? And here we're in Phoenix, Phoenix Metro. You look in Chicago Metro, Atlanta, New York, Dallas, and you can go into some of those larger Metro markets. You've got a far larger customer base, a lot more competition, right? At the retail level, dealers competing with each other significantly. You've got some of the, you know, some of the publics, a lot of the privates.
在城市人口中,你明显可以看到不同的分割情况。我举几个例子给你。比如你提到了费城,对吧?现在我们在凤凰城,凤凰城大都会区。还有在芝加哥大都会区、亚特兰大、纽约、达拉斯,你可以看到一些更大的都会市场。在这些地方,你有更大的客户群,竞争也更激烈,在零售层面,经销商之间的竞争很激烈。你会看到一些公共机构,很多私人企业。
And so what you'll, you'll tend to see is a different, a different metric there on the performance. You've got a lot of folks that have been in the business a long time and then you get into maybe more of the surrounding rural areas, right? And so you get into some of the small private mom and pop dealership areas, you know, the customer experience across the board is very important to all of them. But you start to see a little bit of maybe a transition and change is the release of the PBR, maybe it also the products that they're promoting and selling through their F&I office. So they all change, right?
所以你会注意到的是业绩方面有不同的指标。你会发现很多人在这个行业里很长时间了,然后你会看到他们可能更多地进入周围的农村地区对吧?所以你会进入一些小型的私人家庭经营的经销商区域,你知道,客户体验对他们所有人来说都非常重要。但你会开始看到可能会有一些转变和变化,比如PBR的发布,也可能是他们通过F&I办公室所推广和销售的产品。所以它们都在发生变化,对吧?
They've got options on what they want to sell at the dealership from a vehicle service, contrast gap all the way down into those ancillary product offerings from the bundles, the painless den repair, the interior exterior. So there's a myriad of products that can be offered and based on the makeup of the, the makes that there's someone as well. So there's a number of factors that you'll, you'll see that tie into the ultimate performance at the dealership level.
在汽车经销商,他们有很多选择要销售的产品,从车辆服务到各种附属产品和套餐,包括无痛修复和内外装修。因此,可以提供多种产品,根据不同品牌的车型有所不同。因此,有许多因素会影响汽车经销商的最终表现。
So talk to us about products, right? Are there like up and coming products right now? Are there products that are maybe, you know, going out of style? What are you seeing on that end? The product, the product mix out there is, is constantly changing, evolving. You know, there's always, there's always someone that's on the front end, that is a leader and finding that, that new product out there. And I don't want to say widgets. It's not a widget. I mean, there's every product is brought to market by the folks that operate in this space.
所以让我们谈谈产品,好吗?现在有什么新兴产品吗?有一些产品可能已经过时了吗?你在这方面看到了什么?产品,产品组合在不断变化,不断进化。你知道,总会有人站在前沿,成为领导者,发现新的产品。我不想说零件。不是零件。我是说,每种产品都是由在这个领域运作的人带到市场上的。
They all bring value to the consumer. So as you look into the product offerings, you've got a lot of the traditional products, extended service contracts or vehicle service contracts. You've got, you know, the gap, you've got these tired wheeled products. And then you start to see a little, some, some different products out there. Like you're seeing, um, etch for catalytic converters that you're seeing out there, that has popped up in the last, you know, can you, can you explain that to anyone that's not familiar with this? Can you just explain how this works? Well, with the, with the significant theft rate of the catalytic converters, that has been taking place throughout the, throughout the country. Um, and that being utilized, you know, there was an opportunity to take an edge type product, right? And stencil it on the catalytic converter and create a, a warranty product or assurance protection for that theft that was happening.
它们都为消费者带来价值。当你查看产品提供时,你会看到许多传统产品,延长服务合同或汽车服务合同。你会看到,你知道,缺口,你会看到这些轮胎产品。然后你会开始看到一些不同的产品。比如你看到了催化转化器刻字,最近冒出来的,你能解释给那些不熟悉的人吗?你能解释这是如何运作的吗?好吧,考虑到催化转换器的高盗窃率,这种情况已经在整个国家蔓延。利用这一点,有机会推出一种刻字产品,并在催化转换器上进行刻字,为发生的盗窃创造一个保修产品或保障保护。
And there's some heavy dominance in different areas of the country, but, ultimately it became an opportunity where there was value to the, to the consumer, right? To have that protection in light of the potential theft of a catalytic converter. Yeah. I can't tell you how many cats I've replaced. In my time as a dealer, like I literally can't even count. It's just absolutely, it's absolutely absurd. And this goes back to the last few years you're seeing that. I mean, there was definitely a massive uptick in the last couple of years, for sure. But just thinking back to like the amount of times, you know, well, you know what vehicles were notorious for getting their cat stolen.
在全国的不同地区,一些领域的支配力量很强,但最终这成为一个机会,能为消费者提供价值对吧?为了防止催化转化器被盗,这种保护变得很重要。是的。我告诉不了你我替换过多少催化转化器。作为一个经销商,我简直数不清。这太荒谬了。在过去几年中,这种情况愈发严重。我肯定在过去几年中看到了明显的增长。但是想想那些时候,你知道哪些车辆很容易被盗催化转化器。
Do you know what I'm thinking? I'm not about there with me. Mitsubishi Outlander. Ah, meat, the Outlanders, man, these things, because here's why, right? They were tall enough. They had like a very easy cat to steal, right? So they were tall, just tall enough to where people could like roll right under them or, you know, slide underneath. And these things were like super easy to steal.
你知道我在想什么吗?我不是在跟我说话。三菱欧蓝德。啊,肉,欧蓝德,这些东西,因为这个原因,对吧?它们高大。它们有一个非常容易偷的地方,对吧?所以它们就够高,刚好高到人们可以从下面滚过去或者滑下来。而且这些东西非常容易被偷。
So I'm telling you, like the amount of times that I woke up in the morning and I, I get a text like, Hey, outlander cats are stolen. It got to the point where we have to take all of our outlanders and we have lots of them. We're selling lots of them. We have to park them completely off site in a gated lot. And it was still advertised online just so that, you know, like we wouldn't leave them on a lot anymore. I mean, to that extent, we just, we couldn't do it because the Outlanders and the Tori is for getting their cat stolen. I don't know with the latest models, if anything has changed, but man, we spent a lot of money on that.
所以我要告诉你,有多少次我早上醒来,收到一条短信说,嘿,outlander猫被偷了。我们不得不把所有的outlander都拿走了,而且我们有很多。我们在一个有大门的地方将它们全部停放起来。尽管如此,它们仍然在网上被宣传着,这样我们就不会再把它们留在停车场了。我是说,我们实在是做不到了,因为outlander和Tori的猫总是被偷。我不清楚最新型号有没有改变,但我们花了很多钱在这上面。
But anyways, edge again, like, you know, fascinating product. And it's funny how like, you know, can come up with insurance for almost anything. Yeah, you absolutely can. And there's, and there's, oh, and that's the beauty of our, of our business. And, you know, with the, the frontiers that are out there, you're always going to have something new coming to market and, you know, traditionally you just take a look. And we tend to be fairly conservative in our approach and just look at for best in class products. We don't necessarily go after the widgets that maybe, you know, the, the hot, the hot ticket for a period of time and look at just a longer term view, you know, stability and making sure that the performance standards are there more than the tables, table stakes type products.
但是,再次来谈谈创新,你知道,这是一个迷人的产品。很有趣的是,你知道,几乎什么都可以为其提供保险。是的,确实可以。这就是我们业务的美妙之处。你知道,在市场上会不断涌现新的产品,我们一直都会关注。我们在做事情时往往比较保守,只考虑最优秀的产品。我们不会追逐那些也许在一段时间内很火的小玩意儿,而是更长期的视角,追求稳定性,确保产品性能标准高于基本要求。
But again, it's just a matter of what, what those dealers and producers out there are really looking for to compliment their lineup of product offerings. And like you said, with the mitts is what they're seeing with the, with that, right on the converters.
但是,这只是有关那些经销商和生产商真正寻求什么,来搭配他们的产品系列。就像你说的,与手套一样,他们看到了与转换器完全匹配的产品。
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All right, Todd. So I want to shift topics. Tell me a little bit about reinsurance. Um, you know, if you could just provide like a super brief overview, because I'm going to assume most people listening are familiar or use it. But I really want to focus on how and if any way you see it evolving right now, right? So let's just start, start us off with like a super brief overview, state of reinsurance with the deal ships.
好的,托德。我想改变话题。告诉我一点关于再保险的情况。如果你能提供一个超级简短的概要就好了,因为我要假设大多数听众都熟悉或使用它。但我真的想讨论的重点是你是否看到再保险在目前有任何变化的方式。所以让我们从一个超级简短的概述开始,描述再保险的现状。
Yeah, sure. I mean, look, re, reinsurance is something that spun off from the insurance industry into our space and in, in the automotive space. It was geared up back in the 70s. Um, when you had a credit life, A&H disability, and then the, the onset of extended warranties came into the market and took off. But a rapid pace, but there have been multiple types of reinsurance structures that are out there and not all of it is reinsurance. I mean, there's dealer owned warranty companies. There's a retrospective program. So there's a myriad of ways for, you know, the, the dealers to get involved with this, but ultimately what's happening is they're participating in the back end insurance profitability, right?
是的,当然。我的意思是,再保险是从保险业中分离出来的,进入我们的领域,即汽车领域。它是在70年代开始兴起的。当时有信用人寿保险、意外伤害保险,以及延长保修的问世和迅速普及。但是,市场上存在多种再保险结构,而并非所有都是再保险。我是说,有经销商拥有的保修公司,还有追溯性计划等。因此,经销商有许多参与的方式,但最终他们所做的是参与后端保险的盈利。
There's a reinsurance. It's just a transfer of risk from one insurer to another. And so when that takes place, there becomes a favorable, um, position for that owner operator to participate in that, in that back end. And what you've seen is over the course of 20 plus years, at least that I've witnessed is you've seen changes and slight tweaks to the programs that are out there, whether it's where they're located, which would be like a domicile. Um, obviously you've got the tax regs that are constantly changing, right? Um, based on the US Treasury and the IRS on how they, how they viewed the different structures and what rulings they may come out with or that they might have proposed. Um, and then it ties to the overall performance of the investment markets.
有再保险。这只是从一个保险公司向另一个保险公司转移风险。因此,当这种转移发生时,对于车主运营商来说,参与那个后端就变得有利了。在我至少见证了的20多年中,您看到的是对现有的方案进行了一些变化和微调,无论是它们的位置如何,比如所在地。显然,您会发现税收法规在不断变化,根据美国财政部和美国国内税收局对于他们如何看待不同的结构以及可能提出的裁定或建议来看。然后这与投资市场的整体表现联系在一起。
So as the stock market goes, you know, a big part of the investment, excuse me, the insurance market is tied to the yield, right on your investments as well. So you've got the combination of all those taking place, um, to favor, you know, getting some of the insurance proceeds to the, those dealer owner operators and, and their partners at the dealership and ownership level. Yeah. So classic case of like vertical integration where, you know, a dealer, like you, you're obviously selling tons of warranties. Why not participate in that underwriting profit or loss? Of course, if it doesn't work out.
随着股市走势,你知道,投资的一个重要部分,对不起,保险市场也与投资收益挂钩。所以你需要考虑所有这些因素的结合,用来支持保险收入流向那些经销商拥有者和他们的合作伙伴在经销商和所有权层面。是的。这就是一个经典的垂直整合案例,你知道,像你这样的经销商,显然销售了大量的保修服务。为什么不参与保险承保的盈利或亏损呢?当然,如果事情不顺利的话。
So there's a couple quick questions here, right? Like I'm familiar with one type of, you know, I've experienced with this, but what is, what are the different types of reinsurance in the market today? You mentioned like dealer owned warranty companies. So can you just break that down for us? Yeah. Yeah. Absolutely. So you're going to get into a couple, a couple of different basic structures, high level. So, um, first one would be like a dealer on a warranty company. So dealer would ultimately set up their own obligor entity, uh, which is the company that's obligated behind the scenes to perform. They file the product of the state level and then they participate, um, with their product in that company and that structure of a period of time with, you know, certain tax benefits, certain investment income returns or investment returns.
所以这里有几个快速的问题,对吧?我熟悉一种类型,我有过这方面的经验,但是市场上今天有哪些不同类型的再保险?你提到了像经销商拥有的保修公司之类的东西。你可以给我们解释一下吗?是的。当然。所以你要了解一些基本的结构,高层次的。第一种就是经销商拥有的保修公司。所以经销商最终会建立自己的义务实体,这是在幕后被要求执行的公司。他们在州一级提交产品,然后在一段时间内与这家公司参与他们的产品,这种结构中,有一些特定的税收优惠,一些投资利润或回报。
And then ultimately at the end of the rainbows, when these contracts earn outright and mature, you've got claims being charged against it. Whatever's left goes into some form of surplus or what's referred to as like an underwriting profit. Um, so that would be one structure that, uh, is prevalent out there. And then you have, uh, another, which would be considered a producer owned reinsurance company sometimes referred to as a, uh, US domiciled. It's like an 831 B, uh, reinsurance company traditionally, where it's a smaller, it's got a premium cap to it where you can only write so much annual written premium, uh, net written premium, but it gives the, um, dealer the opportunity to participate in all F and I products, right?
然后最终在彩虹的尽头,当这些合同获得完全赔付并到期时,你会对其提出索赔。剩下的部分就会进入某种形式的盈余或被称为承保利润。这是一个普遍存在的结构。然后还有另一种结构,被认为是生产者拥有的再保险公司,有时被称为美国注册的831B再保险公司,传统上它是一个较小的再保险公司,具有限额保费,只能承保一定数量的年度净保费,但它为经销商提供了参与所有F和I产品的机会。
It's just not extended service contracts. It's the products that are available to go into that company. And you know, it's, I, I like to correlate it to, uh, you start up, but you're starting to insurance business is what you're doing. You're starting a small insurance company that, um, is set up and, you know, traditionally there's a favorable domiciled. There's multiple domiciles that are available for the dealers to use in that structure. Does that matter Todd? Does that matter? Like where he's right? Again, so you're a dealer. You're selling all these warranties. Why not be an insurer as well? Cause these things are clearly very profitable. So you set up this company. Now, when you say domicile, right? Where the company's actually domiciled. Like does that actually matter where someone domiciles these reinsurance companies?
这不仅仅是延长服务合同。这是可以进入该公司的产品。我喜欢将其类比为创业,但实际上是在做保险业务。您正在开设一家小型保险公司,并且通常有一个有利的注册地。经销商可以在这种结构中使用多个注册地。托德,这重要吗?这重要吗?就像他所说的,你是一家经销商。你在销售所有这些保修服务,为什么不也做一个保险公司呢?因为这些明显是非常赚钱的。你建立了这家公司。当你说注册地时,公司实际上的注册地。某人选择这些再保险公司的注册地是否真的很重要?
It does. It does. I mean, for example, if you want to do something here in, in Arizona, the cost to domicile the company, you know, back in the 70s and 80s, it was a Arizona was a hotbed for these types of structures, but as the cost goes up, right? The operating costs, the annual costs, um, the licensing for the company as those have gone up, um, other domiciles historically have come into play there. At one point, there was, uh, still possibly out there. Nivas, you've got the Turks and Caicos and then you've got some other domiciles here, here, the U S that are being used and the primary basis there. It's from a, from a cost perspective, you know, keep the expense, annual operating expenses, um, to minimize those, uh, in order for the company to, to operate efficiently and at the maximum profitability. And that's why these domiciles really come into play. Cause again, you can go here at here in Arizona and other states, but you can have some significant cost, startup costs to get them going and ongoing operating costs. So a big part of that is this cost structure.
是的。是的。我的意思是,比如说,如果你想在亚利桑那州做一些事情,设立公司的成本,你知道,在70年代和80年代,亚利桑那州是这些类型结构的热点地区,但随着成本的增加,对公司的运营成本、年度成本、公司许可证等方面的成本上涨,其他历史悠久的地区也开始成为选择。曾经可能还有一段时间在那里。你有土克斯和凯科斯群岛,然后在这里还有一些其他在美国被用作主要基础的的地区。从成本的角度来看,你知道,为了使公司能够高效运营并获得最大的盈利,要尽量降低费用,年度运营费用,因此这些地区真的变得非常重要。因为你可以选择在亚利桑那州和其他州设立公司,但可能需要付出一些昂贵的启动成本和持续运营成本。所以其中一个重要因素是这种成本结构。
What are you seeing as like the average loss ratio nowadays on these companies? And I'm also curious to know if like it's rising declining. If you're seeing any trends there, uh, absolutely have seen a trend and up, up tick in the last, um, say go on about last 18 months or so, because we've seen as an industry, well, gosh, we've seen parts and labor escalate significantly in the course of, you know, really mid 22 through 23. I mean, there's been a number of publications as of late and different editorials, industry editorials that have alluded to that with escalations and in the labor rates, right? Uh, it's part of that's tied back into, uh, retaining good techs. So you've seen labor rates go up significantly.
目前这些公司的平均损失率是多少?我也很想知道它是在上升还是在下降。如果你看到任何趋势,绝对是在过去的18个月左右,我们看到了一个上升的趋势,因为我们作为一个行业,在过去的几年里,零部件和劳动力成本显著上升。我是指自22年中期至23年间,这方面出现了大量的出版物和不同行业社论,都提到了劳动力费率的上涨。这部分与留住优秀技术人员有关,因此你可以看到劳动力费率大幅上涨。
Some of it has been driven at the state level with different legislation on the labor rate side. And the main thing is the, is the parts, um, uh, the reimbursement on that. I mean, a traditional R O in our space is probably, you're looking at maybe 50, 50 parts to labor. Sometimes 60, 40, but when you look at what's going on with the parts pricing, then I give you an example pre COVID basic traditional engine assembly was sitting around 4,600, right? Just for the, for the total, for the total claim parts and labor. And you look at that in 23, it's jumped up to 7,900. Um, so you've seen some significant increase. So that's an engine assembly at, like, give us a little bit more context. So your turn to like just average between all franchise and independent dealerships.
一些州级立法推动了劳动费率方面的不同立法。而主要问题是零部件的报销。我的意思是,在我们这个领域,传统的R O可能是零部件与劳动费用大约是50比50,有时是60比40,但当你看到零部件定价的变化,我给你举个例子,在COVID之前,基本传统的发动机总成费用大约在4,600美元,仅为总索赔零部件和人工费用。而在23年的时候,这个数额飙升到了7,900美元。所以你可以看到一些显著的增长。这就是一个发动机总成的例子,再给你一点背景信息。请你来看看所有特许经销商和独立经销商的平均值。
Yeah. That's a, that's a number that's, um, just a, a combined based on a general domestic, um, lineup. So take a, and we're talking about, we're talking about a used engine. Uh, well, at this point, you know, the, the procurement of parts, you know, pretty much the same because of some of the supply challenges that are out there. So whether it's used, but, you know, whether it's like kind of quality used or even a, a remand traditionally they're coming in at that point. Wow. So from 4,600 to 7,900, that's how much the average cost of an engine assembly has gone up in the US. Yeah. And that's just, that was just a general number that I, that I grabbed. I was looking at, um, in relation to some of the fried trends. What's that?
是的。这是一个基于国内通用汽车产品线的综合数字。所以拿一个,我们谈论的是一个使用过的引擎。嗯,此时,您知道,由于一些供应挑战,零部件的采购几乎都是一样的。所以无论是使用过的,但是无论是高质量的使用过的甚至是翻新的,在那个价格点上通常都是这样的。哇。从4600美元到7900美元,这是美国引擎总成平均成本上涨的多少。是的。这只是我抓取到的一个普遍数字。我在关注一些趋势时看到的。那是什么?
Yeah. I said, that's definitely outpace inflation. Yeah. And that's the, I think that's the challenge. It has the industry we're, we're going to be facing here in the next, next few years is, um, no one, if you would have gone back and we had this conversation in late 21, and we were talking about what we would foresee to be the downstream effects of COVID and the supply and all things that were happening. I don't, I don't think either one of us would have said, yeah, we're going to see parts and labor jumped by anywhere from 20 to 30% over the course of a year period of time. I mean, if we would have all known that we all would have hedged against that with, you know, premium adjustments to the, the pricing of the policies to hedge against that for the wellbeing of the dealers back end. So yeah.
是的,我说,这绝对超过通货膨胀。是的。我觉得这是一个挑战。作为业内人士,我们未来几年将面临的挑战是,如果我们回到21年末时进行这次对话,谈论COVID的下游影响以及供应等方面发生的一切,我想我们两个当时肯定都不会预料到,我们会看到零部件和人工成本在一年的时间内上涨20%至30%。如果我们当时都知道这一点,我们肯定会以调整保险政策价格的方式进行对冲,以保障经销商的利益。所以是的。
So we've, we've seen a rise in the loss ratio. We look at the L 12 and it's been taking out, you know, it depends on the location. What do you look at the what? What is it? We look at a 12 month rolling to see this kind of the trends over your basis to look at it to forecast and hedge against it. And what are the, what are the specific changes when you said you're seeing a rise? Like what does specifically the rise look like?
所以我们已经看到损失率上升。我们看L12,它一直在增加,你知道,这取决于位置。你看什么?我们看12个月滚动以了解这种趋势,以便预测和对冲。当你说你看到上升时,具体是什么变化?上升具体是什么样子?
So we're seeing a across the, across the industry where we're seeing a change in some of it is associated with the use cars as an example. You notice over the last few years, the use cars have aged a little bit in the dealers inventory. They've got a little bit more higher mileage. So we're seeing an older use, use car, higher mileage use cars coming in with the protection, which tends to get into a higher risk area based on the condition of that vehicle. And you're starting to see some of the newer, newer cars come back in the market with the, with the sales cycle, which is, is created, you know, some of that new, new business coming into its life cycle. But across the board, you'll see a, a change in, and the loss performance all the way down at the make and model level. You know, some, some of the makes perform a little bit better than others.
所以我们在整个行业中看到一些变化,其中一些与二手车的使用有关。你可能注意到,在过去几年里,经销商的二手车存货变老了一点。它们的里程数略高了一点。因此,我们看到一些年龄较大、里程较高的二手车进入市场,并带有保护措施,这可能会增加基于车辆状况的风险。而一些新一代车型也开始回归市场,带来了销售周期,并创造了一些新业务。总的来说,我们可以看到在各个汽车品牌和型号层面上都存在损失表现方面的变化。一些品牌的表现可能比其他品牌略好一些。
Um, but you do, you do, you do have the demographic, the demographic component of it, you know, location, geographic. I mean, just recently we had a claim get called in. Uh, it wasn't that one of our online or issuing customers, but it was considered just a transient repair. And to just give you an idea, the, the labor rate that was being used was over $300 an hour. Um, there's being called. Yeah. So yeah, at some point it's, it's going to, it's going to need to give a little bit, uh, in relation to what's happening with the, the general consumer base out there, right?
嗯,但是你有的,你有的,你有的是人口统计学,地理组成部分,你知道的,地点,地理位置。我的意思是,最近我们接到了一个索赔电话。嗯,那不是我们的在线或发行客户之一,但被认为只是一个临时的修理。为了让你有个概念,使用的工资率超过了每小时300美元。嗯,有电话打过来。是的。所以,在某个时候,它将需要在与普通消费者群体之间发生的事情有所妥协。
I mean, you get some costs that are going to start out running the disposable income that's available to these consumers to afford some of these, these repairs, if they don't have the protection products. And how are you as, you know, a warranty company, how are you dealing with this? Right? When you see $300 labor rate, clearly, when assume you have a cap somewhere in between there, like how are you navigating through that?
我的意思是,如果消费者没有购买保护产品,会产生一些费用,这些费用可能会超出他们可支配的收入,以便支付一些维修费用。作为一个保修公司,你们是如何处理这种情况的呢?当你们看到300美元的工时费时,当假设你们在这之间设定了一个上限时,你们是如何应对这种情况的呢?
And there's a lot of, there's a lot of levers there that we, uh, we can work through on our own. We, we do have the actuaries, right? Those are folks that price all this stuff. The folks in the back end that look at, you know, predictive, what's coming in the, in the future. So we'll do an annual price adjustment, uh, premium adjustment, uh, based on where it's needed and warranted based on what we've seen with the trends. So, you know, that's a part of it. Um, but one of the, one of the things that we've, we're very fortunate is that we've got, um, our entire planes, claims staff here, they're made up of all, uh, X, odd mode of fixed ops personnel, service advisors, service managers, service riders.
我们在这方面有很多杠杆,可以自行解决。我们有精算师,他们负责定价所有这些东西。后端的人员会预测未来的情况。所以我们会根据需要进行年度保费调整,根据趋势调整。这是其中的一部分。但我们非常幸运的是,我们拥有完整的索赔团队,他们由前固定运营人员、服务顾问、服务经理和服务骑手组成。
So we've got some eyes and ears on the back end here that can, and kind of look through the, the call and get a sense for, uh, is there a multiple line item claim that is really needed here? And so they'll, they'll be able to kind of triage that up front, but then we've got a lot of systems on the back end now that we've introduced on, um, streamline in the processes and then trying to get more predictive and what's coming with the data and the analytics. Um, cause that's, you know, the, the future state of where this business is going to go with the predictive and what, I don't want to say AI, but you know, that's potentially a component of, um, what's going to be happening here to, to get smarter with the millions of millions of data records that we have, um, to really glean that information and predict what's going to happen with the certain makes and models short term and long term on the performance side.
因此,在后台我们有一些眼睛和耳朵,可以查看电话并了解这里是否真的需要多个项目索赔?他们将能够在前期处理这些,而且我们现在在后台引入了许多系统,对流程进行了简化,并试图更多地借助数据和分析来预测未来发展方向。因为这是业务未来发展的状态,通过预测和未来,我不想说人工智能,但这可能是这里即将发生的一部分,以智能地处理我们拥有的数百万数据记录,从中获取信息并预测短期和长期在性能方面对特定品牌和型号发生的情况。
So speaking of predictive and what's going to happen, obviously, we've seen the rise of electric vehicles over the last couple of years and a market share has grown. We're going through a bit of a cooling period now, uh, which we know, but needless to say, there's more EVs on the streets. Um, I'm talking to use cardiillars who are, you know, in more of the subprime space who are feasting on the use, the visa right now, just given the tax credit, which sort of serves as a down payment for the consumer. Um, you can get, can get applied directly to the vehicle. So anyways, no doubt about it that we're seeing more EVs on the roads. We also know that, you know, there's been, they've been selling very, very slowly on the new side. I am that that's been a struggle for more dealers. I'm curious to know from you, how are you approaching EVs from an insurance perspective, right? Like what is different and, you know, what are you building to anticipate a future where the reality is there's going to be more EVs on the road. Um, so how are you, how are you navigating through that?
说到预测和即将发生的事情,显然,我们在过去几年看到电动汽车的崛起,市场份额也在增长。我们现在正经历一个冷却期,我们知道这一点,但毫无疑问,街上有更多的电动汽车。我在与那些在次级市场上更多地从事二手车销售的车行交谈,他们目前正因为税收抵免而细细品味着二手车的味道,这种抵免可以作为消费者的首付款。这笔款项可以直接用于购买车辆。总之,毫无疑问,我们在道路上看到更多的电动汽车。我们也知道,新车销售速度非常缓慢。我知道这对更多的经销商来说是一种挑战。我很想知道你们从保险的角度是如何处理电动汽车的呢?会有什么不同之处,你们又是如何预见未来,因为很明显未来道路上会有更多的电动汽车。那么你们是如何处理和应对这种情况的呢?
We started that, we started that journey well over two years ago. Um, we went out and we entered into a relationship with a company that actually tears down EVs. Um, tears them down to just the cabin chassis and we were, we've been doing some deep diving into the makeup of these things on how they're built, how they're designed, what the internal plumbing really looks like in them. Um, and you're, you're right. They're, they're completely different from the ice field, completely. I mean, someone even say it's not an electric vehicle. It's an electric device, right on wheels. Cause when you look at them, it's, it's rather daunting when you see how they're being, um, how they're being built in a sheer amount of, um, electronics that are, um, built into these units.
我们从两年多前开始了这个旅程。嗯,我们与一家拆解电动汽车的公司建立了合作关系。他们将电动汽车拆解到只剩机舱底盘,我们对这些东西的构造进行了深入研究,看它们是如何构建的,设计的,内部结构是什么样的。你说得对,它们与传统内燃机车完全不同。有人甚至会说它们不是电动车,而是轮子上的电子设备。因为当你看它们的时候,看到它们被制造时,里面嵌入了大量的电子元件,实在让人印象深刻。
So we went back and we entered in this relationship and we've been doing some discovery. Um, and we took our time on it to understand if you're going to build a EV service contract and an extended warranty, you know, build it specific to the EV space. So instead of taking our traditional service contract and just putting some additional language into it, um, for basic coverage, we expanded that. We went to a pure EV only service contract, but by doing that, we also took into consideration, you know, a lot of, a lot of times the often concern is my, my battery, right? You got the range anxiety, but what's going to happen when I have to replace that battery? Well, I think federally mandated 800 is out there on most of these batteries and excess of that in some instances.
所以我们回去了,进入了这段关系,我们一直在进行一些发现。嗯,我们花了时间来理解如果要建立电动汽车服务合同和延长保修,就要将其专门针对电动汽车领域。所以我们不是简单地将我们传统的服务合同加入一些额外语言,来扩大基本覆盖范围。我们转而打造了一个纯粹针对电动汽车的服务合同,但在这个过程中,我们也考虑到了,你知道,很多时候人们担心的是我的电池,对吧?你有续航焦虑,但当我需要更换电池时会发生什么?我认为联邦法规规定的800是大多数这些电池的寿命,有一些情况下甚至是超过这个数字。
So looking at the way we adopted the coverage and we built it, we went into having a contract that has, um, coverage without battery in case the buyer doesn't want that protection or case they decide to keep it for less than eight years or less than a hundred thousand miles. So we put a lot of thought into the coverage. Um, but then we really took it a step further here internally and we started the process with, um, our claims adjusters, you know, because one of the things that I've noticed is it is comments such a fast pace, the EV segment, right? And they, and the projection and hundreds of units in the years to come and the rapid pace of the way these vehicles are going to be coming to market and they're going to be delivered.
因此,我们看了看我们采用的保障方式以及我们如何构建它,我们制定了一份合同,其中包含了无电池的保障选项,以防买家不想要保障,或者他们决定在不到八年或不到十万英里的时间内保留它。因此,我们对保障做了很多考虑。然后在内部,我们进一步地进行了工作,我们从索赔调整员开始了这个流程,因为我注意到的一点是电动汽车领域的发展速度非常快,预计未来几年将有数以百计的单位投入市场,并且这些车辆的交付速度也会非常快。
But oftentimes I think there's just a, there's a discomfort or an unfamiliarity with a, how they're equipped, how they're built, but then potentially how they're going to be serviced through some of these, some of these dealerships. You know, there's investment, a significant investment that dealers are being asked to make into their operation to position for the servicing of these vehicles, um, down the road. Um, so we, we took a look and we actually brought in, uh, in hired folks specifically for our EV claims area. So when we have calls routed into our system or into our call center, they, if it's an EV, it gets routed to EV specialists. So we have adjusters that are specifically on the EV side, um, to have that expertise and, and that knowledge to help support that experience because there, there are quite a few complexities in relation to those, those vehicles.
但我经常觉得只是因为对他们的装备、结构的不熟悉或不适应,以及潜在的在某些经销商服务的方式上,这几家经销商可能需要进行一些重大的投资。你知道,经销商被要求对他们的运营进行重大投资,以便为这些车辆的维护做好准备。因此,我们进行了审视,并专门为我们的电动车索赔部门招聘了员工。因此,当电话被路由到我们的系统或呼叫中心时,如果是电动车,它将会被转到电动车专家那里。因此,我们有专门的调解员处理电动车方面的事务,以便他们能够拥有专业知识和专长来支持这种经验,因为与这些车辆相关的问题有相当多的复杂性。
And then in addition to that, there's a, there's a lot of training that goes into it. Uh, we built web based training for, for the F and I managers and sales representatives that they could leverage and use about what's different about an EV, but, you know, a big part of it, uh, as an industry that we're all facing is, is getting ourselves educated on these EVs quickly and finding the right folks that we can partner up with to educate ourselves for what's coming. Cause you know, right now it's, what was it? The 8% I believe was the, the latest I saw it was the, yeah. Yeah. So around 8% Yeah. Around eight and I think they're projecting a 24, 25% on market share. Yeah. Mark share in the years that comes up. We have to hedge against that, right? It's not going away. It's just matter how fast it is going to hit us. Are there any non obvious, right?
除此之外,还有很多培训内容。我们为财务和保险经理以及销售代表建立了基于网络的培训课程,他们可以借助和利用关于电动车的不同之处的知识,但是,作为一个行业,我们都面临的一个重要问题是,要快速了解这些电动车,并找到正确的合作伙伴,以便为未来做好准备。因为你知道,现在只有多少?我相信最新数据是8%,对,大约8%是的,我认为他们在预测未来几年的市场份额会增长到24%,25%。我们必须对此有所准备,是吧?这个趋势不会消失,只是我们要应对的速度有多快而已。有没有一些不太显而易见的问题?
The obvious risky component here is the battery. Most obvious, most expensive, but is there anything non obvious? Cause it seems at face value, like, you know, these things have, um, you know, certain or they don't have certain components that an ice vehicle has, right? So maybe, you know, obviously you're not changing oil and whatnot. I mean, it's just, it's not like a normal vehicle could say that, Hey, these are maybe cheaper to earn sure in a long term, right? Based on your data, right? What does the insurance look like? And, and I want to qualify that with one thing that based on my understanding from a maintenance perspective, right? Electric vehicles are actually more expensive, partly driven by the tires. Right. So different type of maintenance, but net net.
这里最明显的风险因素是电池。最明显,也最昂贵,但是否还有其他不那么明显的风险?因为乍看之下,这些东西似乎没有内燃机车辆那样的某些部件,对吗?也许显而易见的是,你不需要更换机油之类的。我的意思是,并不像普通车辆可以说,嘿,这些也许长远来看更便宜,对吧?根据你的数据,对吧?保险是什么样的?并且我想强调一点,根据我对维护的了解,电动汽车实际上更昂贵,部分原因在于轮胎。所以维护方式不同,但总体来说。
Tires are, you know, they wear much, much, much quicker and those are expensive. Right. But I want to understand from like a non obvious and sureable item. So there are any major risks that you see based on your data with experience with EVs. Sure. Yeah. It's a little, it's a little early, right? There in the infant stages with some of the EVs that have come to market, but you're going to find, I'll give you an example of one thing that stood out to us. Because you've got motors in there that are very expensive. You've got converters and again, that you mentioned the battery, but the sheer volume of wiring harnesses that are in some of these. I mean, this facility we went to, the F-150 Lightning had five times the amount of wiring harnesses than a traditional F-150. Just to give you an idea. You know, those are, those are components of it. There's a lot more underneath these, these, the hood, so to speak, than, than we're realizing, I think at this point, just generally speaking. But I'll give you an example of something that stood out to us. So we've been, we've been covering EVs underneath a program we have dating back to 2017. Now, take that for granted in 2017. We didn't have as quite as many EVs out there, but there were still, you know, there were the bolts and the leaves and there were still vehicles out there that were electric, but I was looking at, okay, so what is a symptom, right? So we pulled some claims information and we're looking at it. And so living in Arizona, as we've talked about early on, out here, it's hot from April through October. Well, the number one thing that stood out as far as frequency of repairs, meaning the most common repair here in Arizona on electric vehicles, some would say, oh, it must just got to be the battery. Well, it wasn't. It's, it's the AC compressor. And so I thought about why, why would the AC compressor be such a high risk out here in Arizona and walking with our claims manager. And he said, well, let me show you. And we walked down into our parking garage. And we've got a few, you know, there's a few test was here in the building and they don't work for us up. They, you know, they're, they're working with the attorney firm across the way, but we walked through the parking garage and he goes, you hear that Tesla right there? I said, yeah, he said, well, that's, that's the AC running to maintain a certain temperature to keep the battery cool, to ensure efficiency on the battery. So it come to realize that often when it's 115 degrees out here in the summer months, June, July and August, that these ACs are constantly running when these vehicles are parked outside when people are working. So it's significant uptake in just the AC compressors alone. So those are some of the downstream, you know, the effects. That's definitely not obvious. So yeah. No, and that's, that's part of the findings that, you know, as an industry, we're all going to, we're going to realize this down down the road. To your point earlier, our EV is going to break less or more than ISIS. It's yet to be determined, right? They're completely different and we need to get them into a segment where they start to age a little bit and we start to see, you know, a little bit more of the infrastructure nationally with more of these on the road. I mean, right now you got California, Washington or again, in different parts of country that are really, you know, the big producers on the, on the EV side are picking up quite a bit out here in Arizona as well. But as it as it grows, we're all going to learn quite a bit more about the overall performance of these vehicles.
轮胎,你知道,它们磨损得非常快,而且价格昂贵。是的。但我想了解一些非显而易见的、可靠的项目。根据您的数据和对电动汽车的经验,您是否认为存在任何重大风险?当然。是的,现在还为时过早。一些电动汽车处于市场初期阶段,但您会发现,我们觉得有一个事情非常突出。因为电动汽车里面有非常昂贵的电机、转换器,还有您提到的电池,但是某些电动汽车里的线束数量非常庞大。比如,我们去参观的一个工厂,F-150 Lightning的线束数量比传统的F-150多了五倍。这只是一个例子。您知道,这些都是它的组成部分。事实上,发动机舱内包含的组件远比我们现在所意识到的要多得多。不过,我可以告诉您一个我们特别关注的事项。我们从2017年开始覆盖电动汽车,尽管当时电动汽车数量并不多,但那时有宝骏、尚电等电动汽车存在。我开始考虑,哪些是症状?我们查看了一些索赔信息。在亚利桑那州生活,正如我们之前讨论过的,四月至十月的天气很炎热。在亚利桑那州,电动汽车最常见的维修问题是什么?有人可能会说,一定是电池吧。但不是的。事实上,最常见的故障是空调压缩机。为什么在亚利桑那州空调压缩机的风险如此之高?我们与索赔经理走过一遍停车场。我们在这座大楼里有一些测试车,虽然他们并不是我们公司的员工,而是和对面的律师事务所合作,我们走过停车场,他说,“你听见那辆特斯拉的声音吗?”我说,“听见了。”他说,“那是空调在运行,以保持一定的温度,让电池保持凉爽,确保电池的效率。” 逐渐意识到,当夏季六月、七月和八月的气温达到115华氏度时,这些汽车在户外停放时,空调会不断运行。许多人在工作时会需要这一功能,因此空调压缩机的使用量显著增加。这些是些非显而易见的影响。是的。而这些发现正是我们作为行业需要逐渐认识到的。正如您早些提到的,电动汽车是否会比传统汽车故障率更低还需待定。它们完全不同,我们需要等到它们逐渐衰老并开始在更多地区投入使用后,才能看到更多关于这些车辆整体性能的信息。
Do you find right now that like dealers are asking you a lot about this or is there any common theme in types of questions that you're fielding from your dealer partners all over the country? Not, not really a common theme. I think the common theme is directionally, you know, where, where, where are these going to be in the next few years? Because, you know, a couple of years ago, we were, all we were talking about is it's going to be 10, 15, 20, 25% of market share and it's slowed down a little bit and, you know, waiting for the demand to pick back up. We'll see it.
你现在是否发现像经销商们正在询问你很多关于这个的问题,或者你在全国各地的经销合作伙伴那里接到各种类型问题时是否有共同的主题?并没有一个共同主题。我认为共同主题是,在未来几年中,这些会朝着什么方向发展?因为几年前,我们都在谈论市场份额将会达到10%、15%、20%、25%等,但是增长速度有所放缓,现在只是等待需求重新升温。我们拭目以待。
So it's going to be interesting to see how it goes up. But I think the biggest thing that we've been finding is, is being able to get training to their personnel and to their teams for when these vehicles come in. And think about a, you've taken an off make, off make electric vehicle into your service department. So you take a Nissan Leaf goes into your, your Ford dealership and you're accustomed to only working off of maybe the Ford F-150, lightning or the Mach E, right? And now you've got to look up and work through what does it look like for, for a Nissan Leaf potentially in order to retain that customer or the sublighted out and send it elsewhere for the repair work.
因此,看到这种情况如何发展将会很有趣。但我认为我们发现的最大问题是,能否为他们的员工和团队提供培训,以便在这些车辆进入时进行。想象一下,你把一辆非本品牌的电动汽车送到了你的服务部门。比如,你带着一辆尼桑叶子进入了你的福特经销商,而你习惯于仅仅处理福特F-150雷电版或Mach E,是吧?现在你必须要了解并掌握,为了维护顾客,或者将其转交至其他地方进行维修,尼桑叶子可能会有怎样的问题。
So, you know, learning on the back end of how these are made and how they are built because it, just like we're seeing with the, the ice segment, a lot of it's just becoming pure replacement. And there's not a lot of repairing going on anymore. A lot of it is just pure replacement on the components and the component groups. These full front end LED displays. Yeah, yeah, I know. It's actually the worst, you know, my, my, with my experience in service. I mean, there's, there's certain things. I mean, man, I remember like the land Rover is like, there's like one little thing broken and I think we had like an evoke or something like one, one tiny thing broke it on the, on the dash. And it's like, oh, got a replace to hold dash or something along these lines. I mean, I can give you a million examples.
所以,你知道的,学习后台如何制造这些产品以及它们的构建方式,因为就像我们在冰雕段中看到的那样,很多时候只是纯粹的更换。不再有太多的修理工作了。很多时候只是对零部件和部件组件进行纯粹的更换。这些全面的LED显示屏。是的,是的,我知道。这实际上是最糟糕的,你知道,根据我的服务经验。我是说,有一些事情。我是说,天哪,我记得像是路虎这样,只有一点小问题出现,我记得我们有一个召唤或者什么的东西,在仪表盘上有一点东西坏掉,就像是,哦,整个仪表盘都要更换之类的。我可以举出无数例子。
Well, yeah, we're seeing the same thing. We're seeing the same thing right now with all the touch screens and you've got folks that are pushing, but it's, it could be climate control. It could be the Bluetooth connectivity. It could be the radio. I mean, it could be a number of, number of things, but bottom line is it's being replaced. It's not like you can repair those. So. No, no, in many cases you can't. And it's, it's terrible. Cause it just, you buy that car and like saying, you know, you're in it for another two grand on one, one component. So I think, you know, many of us have experience with that.
是的,我们看到了同样的情况。现在我们看到了所有的触摸屏,有些人正在推动,但可能是气候控制,可能是蓝牙连接,可能是广播。我是说,可能有很多事情,但最重要的是它正在被替换。不像以前那样可以修理了。所以。不,很多情况下是不行的。这太糟糕了。因为你买了那辆车,就像是说,你还要再花两千块钱在一个组件上。所以我想,我们中的许多人都有过这样的经历。
All right. So Todd, just wrapping up. Company's been around for 40 years. You've been there for two decades. I don't want to ask you what the next 20 years looks like. I don't want to go that far. I'll be just thinking about the outlook here for the next couple of years in the light of where the industry's at, in light of all the changes that we're going through with affordability, consumer demand, right? Inflation, right? What's your outlook for the next, next couple of years and how does CNA play into that?
好的。所以 Todd,总结一下。 公司已经存在了40年。 你在那里工作了20年。 我不想问你接下来20年会是什么样子。 我不想那么遥远。 我只是在思考未来几年的前景,关注行业的现状,考虑我们正在经历的所有变化,如价格可承受性、消费者需求,通货膨胀等等。 在接下来的几年里,你对这个前景有什么看法,CNA 如何参与其中?
Well, I wish I had a crystal ball to give there the insights. I mean, I wish I had it back in 2000, December of seven, eight, nine, when we went into the Great Recession and came out of that. But, you know, it's a resilient industry period. Um, and there's been ebbs and flows and there's the my short two decades in this business. But it will continue as sustainable. It's just a matter of, you know, when you're doing things the right way and just focusing on the collective way the vehicles are being retailed. I mean, think about how cars being sold today versus the way they were being sold, you know, 10 years ago.
嗯,我希望我有一个水晶球来提供一些洞见。我的意思是,我希望在2000年的时候有这个水晶球,就在大萧条之后的七八九年。但是你知道,这是一个有韧性的行业。我在这个行业只有短短的两十年,看到了行业的起伏。但是汽车行业会持续发展。关键是,你要以正确的方式进行业务,专注于集合方式来销售汽车。想想今天汽车的销售方式与10年前相比有多大不同。
So what does the future of e-commerce or digital retailing look like? Um, you know, it's speculative. Some people will say we're here, but we've been hearing that for years. And where does that go in the future, right? You've got the likes of the carbana that we talked about a little earlier that's fully commerce. So you've got the way the transactions will take place. Um, and the consumers interaction with the, with the dealerships. Um, but long, long term, I think in the next, we'll call 15 to 18 months, we'll, we'll see what Cox and others publish. Um, we should see a nice uptick in the, in, in once interest rates are to take back.
那么电子商务或数字零售的未来会是什么样子呢?嗯,这是一种推测。有些人会说我们已经到达这一点了,但我们听到这样的说法已经很多年了。未来会走向何方呢?你有像我们之前提到的卡尔巴纳这样完全电子商务的存在。所以你会看到交易的方式是怎样进行的。消费者和经销商之间的互动。但从长远来看,在接下来的15到18个月里,我们会看到考克斯和其他公司的报告。一旦利率开始回升,我们应该会看到兴趣的大幅增加。
I, I've got a sense that there's a pent up demand out there. A lot of people, at least a lot of my friends and people in my still. Yeah. I mean, I've got a quite a few friends that are out there in the market right now that they're waiting and they're waiting, not just because of interest rates, but they're waiting for the right vehicle to come along. And, and so we'll start to see some of that natural attrition. Like we see every, we see these cycles in our business. And then, you know, on our end on the F and I product related side, it's, it's just looking at making sure that the products are designed correctly for the, the future of the business and the space. I mean, think about the rapid pace in which these things are being developed, the technology, um, the vehicles themselves. You know, when you write these contracts now, you've got to be more thoughtful and mindful about how they're being equipped, um, putting an exclusionary contract out there and saying you're going to cover, you know, virtually anything and everything, um, need to hedge, hedge against that potentially and look at, you know, what's, what are the right things to cover in relation to the vehicles? Because next year, there's going to be something new that an engineer in Detroit or elsewhere is going to come up with that's going to be put into one of these vehicles that no one would have foreseen coming. And then the year after that, and the year after that, so there's going to hit the rapid pace is what's been amazing to me, that the industry is moving.
我有一种感觉,外面有一种被压抑的需求。至少有很多人,至少是我的朋友和我认识的人。是的。我的很多朋友现在都在市场上等待,他们正在等待,不仅是因为利率,而是在等待合适的机会。所以我们会开始看到一些自然的淘汰。就像我们在业务中看到的这些周期一样。另外,在我们与F和I产品相关的方面,就是要确保产品对未来的业务和空间进行 correct design。想想这些东西正在快速发展的速度,技术,车辆本身。当你现在签订这些合同时,你必须更加考虑周到,留意它们如何被配置,提出排除合同并表示你将覆盖几乎所有事情,需要对此进行对冲,并思考什么才是与车辆相关的正确保障事项。因为明年,底特律或其他地方的工程师将会开发出一个新的东西,这将被放入这些车辆中,没有人会预见到。然后是后年,再后年,所以目前行业发展的快速速度让我感到惊讶。
On the engineering side of it, um, all the way on how the vehicles are moving from sales through F and I, uh, with all the systems in the back end, um, on the service end of it with all the technology is coming and then and embrace ourselves for what's coming with AI, right? And, and with machine learning and some of the different technologies that have become available and that will continue to become available in our space to enhance the customer buying experience, but also the interaction from sales to F and I, F and I to the consumer and fixed stops and all the way through the dealer operations. So it's exciting. I think we should be extremely excited as an industry on what's coming, um, again, cause it's a resilient industry and we will just continue to weather the storm and continue to work through what we're coming out of this COVID environment into the, I don't like the new norm when people says it's just the new norm. It's not the new norm. It's just a, it's just a life cycle of our business that we've all learned how to adapt to and we'll continue to adapt. That's what we do.
从工程方面来看,从销售到F和I的车辆运行方式,包括后端所有的系统,在服务端涉及到即将到来的所有技术,并准备好迎接人工智能的到来,对吧?以及使用机器学习和其他不同技术来增强客户购买体验,以及从销售到F和I,F和I到消费者,以及固定点之间,一直到经销商运营端的互动。所以这是令人兴奋的。我认为我们作为一个行业应该对即将到来的事情感到非常兴奋,因为这是一个适应性强的行业,我们将继续经受风暴并继续努力度过COVID环境,不喜欢人们常说的新常态,这并不是新常态,只是我们所学会适应的业务生命周期,我们将继续适应,这就是我们的做法。
Well said, Todd Sand. Thanks so much for coming on. Really enjoyed the conversation. Um, we'll throw up the link in the show notes below if anyone wants to learn more about you and CNA. And again, appreciate it. Really enjoyed the conversation. Yeah. Thanks so much. Great being with you. All right. Hope you enjoyed that episode. Please give the podcast a rating. Consider subscribing to the show and check the show notes for links to what we talked about. Thanks for tuning in. I'll see you guys next time.
托德·桑德说得太好了。非常感谢你的到来。真的很享受这次对话。如果有人想了解更多关于您和CNA的信息,我们会在下面的节目说明中提供链接。再次感谢。真的很享受这次对话。是的,非常感谢。和你在一起真的很棒。好了。希望你喜欢这一集。请给这个播客评分。考虑订阅节目并查看我们谈论的内容的链接。感谢收听。下次见。