The Incredible Rise of the Celsius Energy Drink | Odd Lots
发布时间 2023-12-28 16:32:26 来源
摘要
For awhile, it was Red Bull that was synonymous with energy drinks. Then Monster Energy came along and turned into one of the best performing stocks of all time. And now there’s another company showing explosive growth along with a surging stock, and that’s Celsius Holdings. But where did Celsius come from? Why do some drink makers manage to make it in such a crowded field? And why is the energy drink space such a seemingly hot category? On this episode of the Odd Lots podcast, we speak with Mark Astrachan, an analyst at Stifel Nicholaus, who specializes in the energy drink space. We discuss the keys to winning and the broader competitive landscape of the industry.
Intro -- 00:00
How long has Celsius made energy drinks for? — 07:23
How do beer and legacy soft drink distributors find innovative products to stock on their trucks? — 08:02
Bang replaces Monster, Pepsi goes after Celsius — 10:37
Who decides which drinks get stocked and distributed? — 13:31
The energy drink category at retail approaches $11 to $12 billion — 19:45
Are energy drinks taking share from more more traditional soft drinks? — 21:20
What’s the process for a new flavor or brand to enter the market? — 28:24
What's the biggest disruption threat to the energy drink space? — 30:09
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Monday and Thursday for interviews with the most interesting minds in finance, economics and markets.
Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts
Check out more Odd Lots: https://youtube.com/playlist?list=PLe4PRejZgr0MuA6M0zkZyy-99-qc87wKV
Get the Odd Lots newsletter via https://www.bloomberg.com/account/newsletters/oddlots
And for all things Odd Lots, visit https://www.bloomberg.com/oddlots
Visit our other YouTube channels:
Bloomberg Television: https://www.youtube.com/@markets
Bloomberg Originals: https://www.youtube.com/bloomberg
Quicktake: https://www.youtube.com/@BloombergQuicktake
#Bloomberg #Podcast #OddLots
Visit us: https://www.bloomberg.com/podcasts
Follow Bloomberg Podcasts on Twitter: https://twitter.com/podcasts
For coverage on news, markets and more: http://www.bloomberg.com/video
GPT-4正在为你翻译摘要中......
