Building 4 Unicorn Companies With Celebrity Partners w/ Brian Lee (TIP474)
发布时间 2022-09-08 23:45:03 来源
摘要
My guest today is one of the most impressive entrepreneurs of all time, Mr. Brian Lee. Brian co-founded billion dollar businesses such as Legalzoom with Robert Shapiro and The Honest Company with Jessica Alba which both went public in 2021. He also co-founded ShoeDazzle with Kim Kardashian and wrote the first investment check into Honey, which went on to sell to paypal for $4B. But he’s not done yet, he’s just co-founded a new company called Arena Club with baseball legend Derek Jeter.
While Brian is an incredible success story, he’s also just a great guy. I thoroughly enjoyed our discussion and know you will as well.
IN THIS EPISODE, YOU’LL LEARN:
00:00:00 - Intro
00:07:54 - How Brian and team bootstrapped legalzoom into the behemoth it is today
00:13:36 - How Brian convinced Robert Shapiro to partner with him
00:34:06 - ShoeDazzle with Kim Kardashian
00:37:02 - How they launched The Honest Company to $160M in revenue in year 2
00:41:42 - The secret sauce behind celebrity partnerships
00:48:22 - Honey with Jessica Alba, which went on to sell to PayPal for $4B
00:49:58 - Working with baseball legend Derek Jeter; Why he’s building a new company around baseball cards
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💡 OTHER RESOURCES
- Check out The Honest Company: http://www.honest.com/
- Check out ShoeDazzle: https://www.shoedazzle.com/
- Seeking Alpha is a crowd-sourced content service for financial markets. Take control of your financial future — Use our link here for a special $140 discount: https://bit.ly/3PVyNfF
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WHO I AM:
I’m Trey Lockerbie and host of We Study Billionaires🎙. I used to study options trading but pivoted to value investing 💵 after a life-altering dinner with Warren Buffet. Back in the day I was traveling around the world as a musician, but I’ve now settled in Los Angeles with my wife and two children. Together with my wife I started Better Booch 🥃 - a nationally distributed Kombucha company.
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