How to Raise $20 Million for Your SaaS Startup – with Pini Yakuel
发布时间 2016-11-21 06:08:23 来源
摘要
https://www.conversionaid.com/podcast/pini-yakuel-optimove/
Pini Yakuel is the co-founder and CEO of Optimove, a SaaS product that uses its predictive customer modeling technology to helps marketers understand customers and create personalized marketing campaigns.
The company was founded in 2009. It initially started out as a consulting business. And the co-founders used the consulting revenue to fund the SaaS business.
In 2012, they were offered $1.5 million in VC funding and turned it down. They continued self-funding the business until this year, when they raised $20 million in their first round.
Optimove is based in Tel Aviv and has offices in New York and London.
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