363: Skyflow - Lessons on Launching a New SaaS Product Category
发布时间 2023-08-03 02:25:15 来源
摘要
Anshu Sharma is the co-founder and CEO of Skyflow, a privacy API for securing and managing sensitive customer data.
Before starting Skyflow, Anshu was a product manager at Salesforce and Oracle, where he saw firsthand the need for better data privacy solutions.
After a decade of watching the problem grow, Anshu finally decided to do something about it and launched Skyflow in early 2019.
But creating a new product category is very challenging because you first have to educate potential customers on why they need a different solution.
Anshu and his co-founder spent over a year building an MVP before they ever talked to any customers. In hindsight, it was the right approach.
In just a few years, they've grown Skyflow to a 7-figure ARR business with over 100 employees and raised $70 million.
In this episode, you'll learn:
* Why it took Anshu over 10 years to start Skyflow and what he did during that time that prepared him for the challenge.
* How the founders spent over a year building their MVP and why it was the right thing to do for their business.
* Why Anshu didn't rely solely on demos and slides and always did a counter-intuitive thing first before showing people the product.
* How Skyflow got its first 100 customers in large part by the 'thought leadership' content that Anshu double-down on creating.
* And how large customer canceling their contract turned out to be a growth opportunity for Skyflow.
I hope you enjoy it!
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Show Notes: https://saasclub.io/363
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