364: Almanac: Overcoming Horizontal Product Challenges
发布时间 2023-08-10 12:00:27 来源
摘要
Adam Nathan is the founder and CEO of Almanac, a collaboration platform for remote teams to write, approve, and organize docs.
In 2018, after years of working in product roles and getting frustrated with inefficient work tools and endless meetings, Adam quit his job and set out to start his own company.
He spent over a year validating different ideas before picking Almanac.
But launching a horizontal product poses huge challenges. And it was no different for Adam. When your product can work for everyone, it's easy to dilute your messaging and end up grabbing no one's attention.
So it's no surprise that Adam and his co-founders struggled to find their target customers.
However, today Almanac is a 7-figure ARR SaaS with over 50 employees, tens of thousands of customers, and $45 million in VC funding.
In this episode, you'll learn:
• Why after quitting his job, Adam took a whole year to thoroughly test and validate different ideas before settling on Almanac.
• What the Almanac founders built first to validate their two-sided marketplace instead of diving straight into the product (not an MVP).
• How content marketing and influencer promotions helped Almanac to get the first 1,000 customers.
• How Adam maintained optimism and stability for his team even after losing all three of his co-founders.
• What Adam did to overcome the challenges of building a horizontal product and help his team to get clarity and focus.
I hope you enjoy it.
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Show Notes: https://saasclub.io/364
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