Netflix will get ads, predicts The Trade Desk CEO Jeff Green
发布时间 2018-11-15 05:01:00 来源
摘要
Jeff Green, the CEO of the online advertising marketplace The Trade Desk, talks with Recode's Peter Kafka about the state of digital ads.
In this episode: (2:04) Competing with Google and Facebook; (4:21) What the Trade Desk does; (06:56) Programmatic advertising, Yahoo and Microsoft; (12:35) Fixing “crappy” ads online; (15:26) Google and Facebook’s lack of transparency; (17:18) Are programmatic ads responsible for publications’ declining revenues?; (20:08) Subscriptions vs. ads and Connected TV; (24:00) Will Netflix ever have advertising?; (26:12) Matching brands with “safe” content; (28:55) Fraudulent programmatic ads; (32:09) "The biggest problem in advertising today”; (36:06) Convincing people top buy ads off Google and Facebook; (39:41) Amazon’s encroachment on Google’s turf; (42:39) GDPR and other regulations; (45:27) Direct-to-consumer offerings and China
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