My $0 to $1 Million Guide - How I Would Start Over in 2024

Alright today I'm going to answer the question that I get the most often which is that if I was starting over again from scratch and I had no money my bank account. I didn't have any special skills network or people that are audience to use how would I do it how would I make myself successful how would I make my first million. If I was starting over from scratch again I'm twenty five years old. And it's twenty twenty four what would I do today. And I'm going to answer the question I will give you an answer this question I'm worked up as you can see because I got an answer to this question. I want to give you an observation about this question because the question is actually I think we would all agree it's a money question it's a success question how would you make it that's really what people want to know but they always add this. If you were twenty one years old again if you were twenty five years older they had this age component to it which is sort of funny because I don't give you twenty one thirty one forty one. Broke broke if you're not successful doesn't matter what age you are it is your day one you can't go back in time so really it doesn't matter what how old you are you know the reason I think people say. If you're twenty one again twenty five again is because they're like if all the possibilities were on the table if you have all the hope in the world again at that age and the reality is one thing you should take away from this is should always have that twenty one year old mindset. Should always have the belief that the whole my whole world is in front of me that my best days are ahead of me that anything is possible and I can reinvent myself right now. I could today on the spot reinvent myself and decide on a different guy now I do a different thing I do things a different way that old guy is gone he's the old me and so. I think the first thing to do is to free yourself of the time constraint the age constraint which only adds pressure and doubt. An anxiety to the equation which none of that helps you be successful.

今天我要回答我被问得最多的问题，那就是如果我从零开始，一分钱也没有在银行账户上，也没有任何特殊技能、人脉或观众资源，我该如何做到成功，如何挣到我人生中的第一百万。如果我从零重新开始，我现在二十五岁，时间是2024年，我会做些什么呢？我会回答这个问题，因为我对这个问题有答案感到兴奋，正如你可以看到的，我想给你们一个观察结果，因为这个问题实际上是一个关于钱和成功的问题，人们想知道如何才能成功，但他们总是增加这样一个前提条件：如果你再次二十一岁，如果你再次二十五岁，他们为这个问题添加了一个年龄的成分，这有点有趣，因为我不会给你二十一岁，三十一岁，四十一岁的回答，如果你不成功，无论你多大年纪都没有意义，对你来说仍然是第一天，你不能回到过去，所以，你年纪多大无关紧要。我认为人们之所以说“如果你再次二十一岁，再次二十五岁”是因为他们觉得如果所有的可能性都摆在桌面上，如果你再次拥有世界上的所有希望，事实上，你应该从中学到的一件事是，应该始终保持那种二十一岁的心态，始终相信我的整个世界都在我面前，最好的日子还在前面，一切都有可能，我现在可以重新塑造自己，决定成为一个不同的人，做不同的事情，用不同的方式，过去的人已经过去了，是过去的我，所以，我认为首先要做的是摆脱时间和年龄的限制，这只会增加压力、怀疑和焦虑，这些都不会帮助你成功。

I remember when I was twenty nine years old and I had this like excellent existential crisis because I was like I thought I was going to be for 30 to 30 and I thought I'd be you know have million dollars in my bank account by now and. I didn't have any of those things and then I was like. All right well. Guess I didn't happen moving on and I just continued on and by thirty all of a sudden I sold my company and had a whole bunch of breakthroughs and a big part of that was getting the weight off my shoulders a feeling like I'm behind or playing catch up instead I wanted to be playing offense and so my question my answer to this question is comes from a place of offense. So let's take the age out let's think of it like it's karate white belts again if we started as a white belt we want to make our way up to a black belt in the game of success what would we do. Let's take a quick break to ask this question what if you could find tracking close all your deals in one place what if your schedule your goals to do list your emails were all organized in one tab instead of dozens of tabs what if connected with customers didn't leave you with so many what if's what if I stop talking about what if I just told you about how to sell some. I want you to meet the new powerful easy to use software that's designed to help your sales team prospects smarter grow revenue faster and get deeper customer insights all in one connected platform with upspots sales up your data tools and team are fully linked. On a highly customizable platform that is actually a joy to use it's smart software for smart sales teams who want to close the year strong visit upspot.com slash sales to learn more.

我记得当我29岁的时候，我经历了一次优秀的存在危机，因为我以为我会在30岁的时候成为一个成功人士，我的银行账户里可能已经有了数百万美元。但是我什么都没有实现，然后我想，“好吧，看来不会发生了”，然后继续前行。到了30岁，我突然卖掉了我的公司，取得了很多突破，其中很大一部分原因是解除了我承担的压力，不再觉得自己落后或者赶不上。相反，我想坚持主动出击，所以我的回答是基于主动出击的态度。所以，让我们去掉年龄的限制，把它想象成白带腰带的空手道，如果我们从白带开始，想办法晋升为黑带，在成功的游戏中我们会怎么做呢？先让我们暂停一下来思考这个问题：如果你能在一个地方追踪到你所有的交易，那该多好？如果你的日程、目标、待办事项和电子邮件都能在一个选项卡中整理得井井有条，而不是分散在数十个选项卡上，那该多好？如果与客户的联系不会让你产生太多的疑问，那该多好？如果我不再纠结于可能性，而是直接告诉你如何销售，那会怎样？我让你认识这个新而强大、易于使用的软件，旨在帮助你的销售团队更智能地开发潜力、更快速地增加收入，以及获取更深入的客户洞察，所有这些都集中在一个联通平台上，这个平台是UpSpot Sales，它的数据工具和团队是完全链接在一起的。这是一个高度可定制的平台，使用起来真的很愉快，它是为智能销售团队量身定制的智能软件，帮助你在年底大放异彩。访问upspot.com/sales了解更多信息。

All right let's get back to the pot. So. Let's break this down into smaller chunks I the best metaphor I have our best framework I've heard from my career was that everybody goes through three phases in their career and the three phases are number one learn. Earn and legacy so this learn earn legacy framework that your career will go into those chapters the beginning of your career is generally the learn period is when you got internships or you're just starting your first business you're making a bunch of mistakes. Or you go work at a bigger company just to see what it's like and you're getting you're getting your experience that's the learn phase of your career what's most important in the learn phase of your career is what you optimize for. So one job offers you an extra fifteen thousand dollars the other job offers you fifteen thousand dollars less which job should you take most people take the one that pays them the extra fifteen k a year which is like. Nine K after taxes or something like that and even though the other job would have been a far better learning experience for them that they were going to get way more hands on experience working with way smarter people on more interesting projects which in the long run would have paid off in a much bigger way. So why is it important to know you're in the learn phase because you know what to prioritize your key KPI is. How much learning per month am I doing how much am I growing per month as a person I'm building me as a product right. That's the learn phase or in phase is now I've built myself as a product I have the skills I know what to do I understand the market and I can actually go and I can reap what I've sold so I can actually extract some value now I have cash in the bank. Which lets me get to the ultimate point of financial freedom where your money works for money and you work for you that's where your investments generate enough income you don't need to be doing any jobs that way you can just work on whatever your most interested whatever you're passionate about whatever you love and so. The earn phase comes next and then there's a legacy phase which is where you see a lot of people get to when they you know they want to go to Mars and then they want to buy this newspaper company to keep you know or start a foundation or go back and teach at their college or whatever it is legacy is how you give back to you remember for doing something that's beyond yourself contributing I think this framework is a good framework for a career and I think it is the natural evolution of a successful career. That's the first first thing I would keep in mind.

好的，让我们回到正题吧。所以，让我们把这个问题分解成更小的部分。我在职业生涯中听到的最好的隐喻或框架是，每个人在职业生涯中都会经历三个阶段，这三个阶段分别是学习、赚钱和留下遗产。所以，你的职业生涯将进入这三个章节。职业生涯的开始通常是学习阶段，这是你找实习或刚开始创业的时候，你会犯很多错误。或者你去大公司工作只是为了看看那是什么样子，你正在积累经验，这就是你职业生涯的学习阶段。在职业生涯的学习阶段，最重要的是你要优化什么。一个工作给你额外的一万五千美元，另一个工作给你少一万五千美元，你应该选择哪个工作？大多数人会选择支付额外一万五千美元的那个工作，即使另一个工作对他们来说是一个更好的学习体验，他们将得到更多与聪明人一起合作的经验，参与更有趣的项目，从长远来看，这将带来更大的回报。那么为什么知道自己处于学习阶段很重要？因为你知道要优先考虑的是什么，你的关键绩效指标是什么。我每个月有多少学习，我每个月有多少成长作为一个人，我将自己打造成一个产品，对吧？这就是学习阶段。赚钱阶段是我已经成为一个可以赚钱的产品，我掌握了技能，知道该做什么，了解市场，实际上我可以去实现我所能卖出的价值，所以我现在有了存款，这使我可以达到最终的财务自由的目标，也就是你的钱为你赚钱，你为自己工作，这就是你的投资产生足够的收入，你不需要做任何工作，这样你就可以专注于自己最感兴趣的、最热情的事情，无论是什么，你喜欢什么。然后是留下遗产的阶段，当你达到这个阶段时，你会看到很多人想去火星，然后想买下这家报纸公司，或者开始一个基金会，或者回到大学教书，或者做其他的事情，遗产是你如何回报社会，如何为自己做一些超越个人的贡献。我认为这个框架是一个好的职业阶段的框架，也是一个成功职业生涯的自然演变。这是我要记住的第一件事。

So those first 10 years. I say 10 years 10 years sounds like a long time but. You know what's the phrase like we overestimate what we can do in a year and we underestimate what we can do in 10 so true. The first 10 years you are in the learn phase you are actually just dabbling. So we are told that we should stick to it be determined to do blah blah blah. That's the wrong advice it's the same bad advice that gets you when you're 18, 19 years old to declare your major. I even love that they call it declare like I'm gonna be like yeah you know chemistry right like you know what what are we do based on what based on what experience I'm a bio and chemistry major. I knew nothing about any of those I don't even know what jobs they create but at 18 years old I'm supposed to declare my major or fall behind silly. And so we don't want to fall into the silly traps and pressures that people pigeonhole you into so what are you going to do for your major what are you going to do for your career. What you know what what field are you in the answer is I'm dating around right just like we date before we get married you want to do the same thing with your career so you're going to be dabbling. So you should be expecting to I don't know every 18 months turn over and reinvent yourself and hop into a new situation to keep challenging yourself. And what you're trying to do is not trying to change you're using change to find the thing that you are uniquely capable of and that's the next key lesson. Identifying your edge so the second thing I would do if I was starting over again is I would realize that I'm in the learn phase I would start dabbling and I would be trying to identify my edge.

这些最初的10年。我说10年，10年听起来像是很长的时间，但是其实如此。你知道有个短语说我们往往高估了我们一年内能做到的事情，也低估了我们10年内能做到的事情，这是真的。在最初的10年里，你处于学习的阶段，实际上只是尝试。所以我们被告知要坚持做什么，要决心做什么等等。这是错误的建议，就像18、19岁时宣布选择专业一样，我甚至喜欢他们称之为宣布，就好像我要成为一个化学家，你知道吗，你知道这基于什么经验呢？我是一个生物和化学专业的，对这些都一无所知，我甚至不知道它们创造了什么样的工作机会，但是18岁时我就应该选择专业，否则就会掉队，真是傻。所以我们不想陷入人们把你限制在一种职业道路中的傻瓜陷阱和压力之中，所以你打算为你的专业做什么？你打算在事业上做什么？你知道在哪个领域？答案是我正在约会中，就像我们在结婚之前约会一样，你要用同样的方式对待你的职业生涯，所以你应该尝试一下。所以你应该期望在每18个月内转换并重新发展自己，进入一个新的环境以不断挑战自己。你所要做的不是试图改变，而是利用变化来找到你独特的能力所在，这是下一个关键的教训。确定你的优势，所以如果我要重新开始，我会意识到我处于学习阶段，我会开始尝试，并试图确定我的优势。

This really breaks up into two categories. The first edge is one that everybody who's not successful yet has, which is you're small and you're helpless and what that means is that people will help you. Like I can't tell you how many meetings I got with amazing people how many opportunities I got how many times I got to shadow somebody right along with somebody because I just told them like hey, I think what you do is amazing and I don't know the first thing about it. I don't know how I can help you I want to help you someday but at least I can help you because hey it always feels good to give back right to help somebody out. I'm giving you that opportunity can I just can I just figured and learn this with you will you will you show me how this works and being small and helpless is a absolute edge that most people who are unsuccessful try to hide. They're embarrassed that they're not successful they're embarrassed that they're starting at the beginning and because of that they throw away one of their best edges, which is that people want to help people who are at the beginners. Embrace that you're a beginner that is part of your edge the next thing is you got time you're not busy.

这可以分为两个类别。第一个方面是每个还没有成功的人都具备的，也就是你很小、很无助，这意味着人们会帮助你。就像我曾经与很多了不起的人会面，或者得到了很多机会，多少次和某人并肩工作，只是因为我告诉他们“嘿，我觉得你做的事很棒，而我对此一窍不通。虽然我不知道如何帮助你，但我希望有一天能帮到你。”至少我可以帮助你，因为帮助别人总是让人感觉很好。我给你这个机会，我可以一起学习和探索这个领域吗？你能向我展示它是如何工作的吗？而作为小而无助的人，这是绝对的优势，大多数不成功的人都试图隐藏它。他们为自己还没有成功感到尴尬，为自己从头开始感到尴尬，正因为如此，他们放弃了自己最好的优势，即人们愿意帮助初学者。接受你是一个初学者，这是你的优势的一部分。接下来，你有时间，你不忙。

So for me there are so many opportunities I don't do because I have a $5,000 an hour time budget so if somebody's going to cost me an hour it needs to be worth at least $5,000. When I was younger I would have done I did psych studies I would go take a pill or go you know try to read from this card for $7 an hour right by hourly rate was much lower back then. And so I was willing to do a whole bunch of things that other people wouldn't do because I'm not busy my calendar is clear that's a huge advantage you have that's another part of your edge. Another part of your edge you have nothing to lose. And by the way a lot of this is mindset because the actions you take are downstream of your mindset right like the actions you take which is what people want they want the answer. What I'm giving you is a way for you to always get the answer so you don't need to watch a video like this you can be the guy who makes videos like this and how do you do that you figure out the mindset first so that then the actions come like naturally.

对我来说，有很多机会我没有抓住，因为我的时间成本是每小时5000美元，所以如果有人要花费我一个小时的时间，那么它至少要值5000美元。当我年轻的时候，我会去参加心理学研究，我会去服用药物，或者读取这张卡片，每小时7美元，我的小时工资当时较低。所以我愿意做很多其他人不愿意做的事情，因为我没有忙碌的日程安排，这是你的巨大优势，这也是你的优势的另一部分。你没有什么可以失去的。顺便说一句，很大程度上这是心态问题，因为你采取的行动是你心态的下游，就像你采取的行动是人们想要的答案。我给你的是一种方法，让你总能得到答案，这样你就不需要观看这样的视频，而是可以成为制作这样视频的人，你如何做到这一点呢？首先找到正确的心态，这样行动就会自然而然地出现。

So I'm finished the mindset section that I'll tell you the actions so the mind the next part of the mindset that matters is you have nothing to lose so just like you're small and you're helpless just like you got a clear calendar and nothing to do. You also got nothing to lose you're already lost you got nothing you're starting a rock bottom but that's a pretty solid foundation and what you want to do with that foundation is take more risks than somebody who has something to lose. For me now if I go do something I have my reputation people could see me fail I have to do some things of a certain caliber and that means I might be overlooking some hidden gem type of opportunities. You know I don't go to conferences I don't go to certain meetings but you should if you're in that boat boat we have nothing to lose because you got everything to gain. You now need to find your personal edge so those first ones are the common edges of losers right the losers edge and losers have those edges and you should embrace the losers edge because the losers edge is what helps you become a winner.

所以我完成了思维模式部分，我会告诉你一些具体行动，接下来关于思维模式的重要部分就是你没有什么可失去的。就像你很渺小、无助，就像你的日程安排很空闲，无事可做一样。你也没有什么可失去的，你已经输了，你一无所有，你从零开始，但这是一个相当牢固的基础，你要做的就是比那些有东西可失去的人更愿意冒险。对我来说，现在如果我去做某件事，我会担心我的声誉，人们可能会看到我失败，我必须做一些符合某种水准的事情，这意味着我可能会忽略一些潜在的好机会。你知道的，我不参加会议，我不去某些会议，但如果你在那样的境地，你应该去参加，因为你没有什么可失去的，而是有一切可以获得的。你现在需要寻找你个人的优势，前面提到的那些优势是失败者的共同优势，你应该拥抱失败者的优势，因为这些优势会帮助你成为一个赢家。

Now you need to find your personal edge your personal edge is going to be the thing that comes naturally to you it comes easy to maybe you're funny. Maybe you don't mind grinding things out when everybody else gets fatigued maybe you're maybe you have an eye you have really good taste and you know even though you're not a great designer or product builder today you can identify great design and product building and understand it. And taste is a it could be part of your personal edge. My friend Chris Williamson told me this today on a call he goes. Yeah you're like a bear riding a unicycle. I go what he goes. You know a bear that's cool but not all together that special a unicycle that's cool but not not not that special a bear riding a unicycle that that's fucking amazing. And so a bear riding a unicycle is a way to think about finding that unique combination of things that makes you you. So for some people it might be that they are a really talented programmer but they also love to study anatomy and biology and they should actually go into that field the crossover of computer science and biology.

现在你需要找到你的个人优势，你的个人优势应该是你自然而然拥有的东西，它对你来说很容易，也许你很有趣。也许在其他人疲惫不堪时，你不介意费力地完成任务。也许你有很好的眼光和品味，即使你现在还不是一个很出色的设计师或产品建造者，你也能识别出优秀的设计和产品建造，理解它。品味可能是你个人优势的一部分。我的朋友克里斯·威廉姆森今天在电话中告诉我，他说，"是的，你就像是一个骑着独轮车的熊"。我问他是什么意思，他说，你知道，一个熊很酷，但并不特别，一个独轮车也很酷，但也不是特别，但是一个骑着独轮车的熊，那真是太棒了。所以，骑着独轮车的熊是一种思考方式，去找到那些使你成为独特的组合。对于某些人来说，他们可能是非常有才华的程序员，同时也热爱解剖学和生物学，他们应该进入计算机科学和生物学的交叉领域。

For some people it's that they're just really good with they're really good people person and that's cool but now how do you pair that with. You know you're you're willing to work twice as hard as the average person or you love sports or whatever it is you try to find an overlap of two or three things that are true about you that create a unique combination.

对于某些人来说，他们只是非常善于与人相处，这很酷，但是现在如何与此相配呢？你知道的，你愿意比一般人工作更加努力，或者你热爱运动，或者无论你是什么，你试图找到两三个关于你自己的真实特质的重叠点，从而创造出独特的组合。

For me for example, I'm a successful business guy but I'm not the most successful business guy right there's people who worth hundreds of million dollars I'm not. But I'm more successful than 98% of people on the business side. But then I'm also kind of entertaining and funny I'm good at talking and there's a lot of better talkers than me but they're not that's a business side there's a lot of better business people to me but they're kind of boring when they talk. And so my overlap is some combination of I love you know creating content I love being curious about things and turning into content. I'm good at talking and I'm successful that became my first million a podcast that really nobody else could host.

例如对于我来说，我是一个成功的商人，但并不是最成功的商人，因为有些人价值数亿美元我没有。但我比98%的人在商业界更成功。同时，我也是一位有趣而风趣的人，擅长说话，虽然有很多比我更擅长说话的人，但他们在商业方面并不擅长。在商业界有很多比我更优秀的人，但他们在说话时有点无聊。所以我的特长就是结合创造内容的热爱，对事物充满好奇并将其转化为内容，我擅长说话并取得了成功，这成为了我第一个百万美元的播客，没有其他人能主持。

But I'm really happy it was my bear on my you to cycle. And I only found that when I started following my personal edge. And so you want to find your personal edge and if you don't have one today, don't worry that's okay you're again you're a blank slate. Ask your friends what are some things about me that are true where are my more above normal people are more than normal people when it comes to some area of my life. Maybe other people can see it for you or maybe you say look it's my opportunity to develop that I'm going to become a great writer by practicing I'm going to become a great salesperson by practicing and that'll be one of my things. So you want to create your personal edge.

但我真的很高兴，因为我是坐在我的自行车上的这只玩具熊。而且只有在我开始追随个人边缘时我才发现这一点。所以你想要找到自己的个人边缘，如果今天你还没有，不要担心，没关系，你是一个白纸。问问你的朋友，我有哪些在某些方面超过平常人的特质？也许别人可以为你看到，也许你会说，这是我发展的机会，我会通过练习成为一名伟大的作家，通过练习成为一名伟大的销售员，这将成为我的一项特长。所以你想要创造属于你自己的个人边缘。

All right. So you've decided during the learn phase you're dabbling you're discovering your personal edge. All right that all comes together and what happens. The scoreboard still says zero because the scoreboard is this lagging indicator of how many companies you've sold how many millions of dollars you have in the bank. But you are building up you are not actually at zero you have made a ton of progress but there's still one more unlock that you have to do and that's picking the right project.

好的。所以你在学习阶段决定了尝试和发现自己的个人优势。好的，所有这些都会整合在一起，然后发生什么呢？计分牌上依然是零，因为计分牌是一个滞后的指标，反映出你销售了多少家公司，你在银行有多少百万美元。但实际上你正在积累进展，你并不是真的从零开始，你已经取得了很多进展，但还有最后一步要完成，那就是选择正确的项目。

So what projects would I pick if I were in this category. There's a general question I'll give you some like common questions fork in the roads that people come to so a fork of the road I often get is should I start my own company or should I. Should I join an existing company and get experienced that way and smart people will tell you both things right generally people just say the thing that they did and they say that's the best way to do things. So you know I think the real takeaway is that either way works which one should you choose.

如果我处在这个范畴，我会选择哪些项目呢？有一个普遍的问题，我给你一些常见的问题供你参考，这些都是人们在路口时经常遇到的问题。我经常遇到的抉择是，我应该创办自己的公司，还是加入一家现有的公司，通过积累经验。聪明的人会告诉你两种方式都是对的，通常人们只会说他们自己做过的事情，并称那是最好的方式。所以，我认为真正要记住的是，任何方式都可以成功，你应该选择哪一种方式呢？

Well again when you're optimizing for learning there's a really specific thing you're actually trying to do. You are trying to get around the smartest and most ambitious people you can doing the thing that also want to do the thing that you want to do. It doesn't matter if that's your musician and you want to then you should be hanging out with other musicians that are trying to make it. I have friends that are big tick tockers or vineyards or youtubers they all moved to LA they all moved into houses together or on the same street as each other.

当你在优化学习过程时，实际上有一个非常具体的目标。你试图与最聪明和最有抱负的人一起做你自己也想做的事情，无论这是成为音乐家、还是其他任何事情。如果你是音乐家，想要成功，那么你应该与其他也想成功的音乐家待在一起。我有一些朋友是著名的抖音、葡萄园或者优酷视频博主，他们都搬到了洛杉矶，住在一起或在同一条街上。

And they hung out with other people who are super driven at the same thing that they wanted to do so why I moved to Silicon Valley and that's one thing I would do again. I would pick up and move to a place where I could find other people that are just like me chasing the same dream as me because that is contagious and you'll be sharing information. So you won't just be learning your lessons you'll be learning from the other people around you and that it will become normal to see people succeed at doing this.

他们与其他追逐同样目标并且非常积极向上的人交往，所以我搬到了硅谷，这是我会再次做的事情。我会选择搬到一个可以找到与自己一样追逐同一梦想的人的地方，因为这种势头是传染性的，并且你们可以互相分享信息。因此，你不仅仅是学习自己的经验教训，还能从周围的人身上学到东西，并且看到其他人成功做到这一点会变得司空见惯。

It's very underrated how important that is to see other people just like you that you know are not so much more special than you succeeding at the thing you want to do. It's what will keep you going even when times get tough. And so that's the first thing you're trying to do you're actually trying to pick either the company or the job that is going to get you around the smartest most ambitious people that want to do the same thing as you want to do.

这一点非常被低估，也就是看到和你一样的其他人，你知道他们并不比你更特别，却能在你想做的事情上取得成功。这是在困难时刻仍能继续前进的动力所在。因此，你要做的第一件事就是选择那些能让你接触到最聪明、最有抱负的人，他们也想要做和你一样的事情的公司或工作。

For me that was starting a startup and moving to Silicon Valley. For you that might be joining whatever this generations Google is you know and getting around really smart people that are all flocked to this thing right like open AI or one of the one of these companies where it's a talent magnet for young ambitious motivated people.

对我来说，那是开始一家初创公司并搬到硅谷。对你来说，可能是加入这个时代的谷歌（或类似的公司），与聚集在这个领域的聪明人共事，就像Open AI或其他这样的公司一样，这些公司吸引着年轻、雄心勃勃、积极进取的人才。

Hey guys let's take a quick 30 second break to tell you about another HubSpot podcast network show called the Hustle Daily Show. You know every weekday there's a team of writers at the hustle that break down the biggest news stories and headlines in 10 minutes or less. They'll tell you why you should care about them and it's funny it's irreverent and it's just touched on everything from business culture news and tech. You know they also do deep dives on topics like why this man won the lottery 14 times or why it's nearly impossible to buy an original Bob Ross painting or how Taylor Swift literally affects the local economy when she pulls into a city for a tour. If nothing else you walk away with some interesting stuff that you could talk about with your friends to make you sound you know smarter than you actually are. So search for the hustle daily show on Apple podcast Spotify or wherever you listen to podcasts.

嘿伙计们，让我们稍微休息一下，用30秒告诉你们另一档由HubSpot播客网络制作的节目——《Hustle Daily Show》。你知道，每个工作日，hustle团队会在不到10分钟的时间内解读最重要的新闻故事和头条新闻。他们会告诉你为什么你应该关心这些新闻，这个节目既有趣又不拘一格，几乎涵盖了商业、文化、新闻和科技等方方面面的内容。他们还会深入探讨一些话题，比如为什么这个人连续14次中彩票，或者为什么要买到一幅原创的Bob Ross画作几乎不可能，又或者泰勒·斯威夫特在巡回演出时如何对当地经济产生影响。就算没有别的，你也能从中获得一些有趣的东西，可以和朋友们交谈，让你显得更聪明。所以在Apple Podcast、Spotify或你听播客的任何其他平台上搜索《Hustle Daily Show》吧。

Alright back to MFM.

好的，回到MFM。

The next thing you need to do. You got to pick the opportunity whether it's a job or your company or starting a company that will let you do actual work versus being an observer on the fringe. So unfortunately for most people they go take a job at some prestigious company and they think I'm getting the experience because of course working at Facebook and they're not going to do it. And so I'm just working at Facebook in 2024 is like you know that's I'm getting experience but their employee number 42,000 sitting on the fringe not even knowing what's actually going on inside Facebook not getting any access to the real problems.

接下来你需要做的事情是选择一个机会，无论是一份工作、你的公司还是创办一家公司，这样你才能亲身参与实际工作，而不仅仅是作为旁观者。不幸的是，对于大多数人来说，他们选择在一些有声望的公司工作，他们认为他们能够获得经验，因为在Facebook工作当然很有经验，但实际上并非如此。所以，他们在2024年只是在Facebook工作而已，哪怕他们是42,000号员工，他们只是在边缘观望，根本不了解Facebook内部正在发生的事情，也没有机会解决真正的问题。

And so whichever path you choose for me I chose the path of starting a company and that's the one I would do again. But if you choose even if you choose joining a company here's your criteria. To be working on the A plus problem every company has the A plus problem at any given time. Sometimes the A plus problem is we're getting sued and we need to deal with this sometimes the problem is our growth stopped and we have no idea why and we got to get this thing back growing again. Sometimes it's we're growing so fast we can't even keep up with operations. Hey can somebody go move to Atlanta and spin up our Atlanta office because we need a we need for people in Atlanta. Right like I know people that were early at uber this was what was going on uber was working they couldn't even keep up with demand and people who made millions of dollars and became really smart at uber were people who were like yeah I'll go move to Kansas City I'll boot up Kansas City as a market. And they're like do you have any experience with Kansas City they're like hell no couldn't even find it on a map didn't matter they were willing to go work on the A plus problem.

所以无论你选择为我选择哪条道路，我选择了创办公司的道路，这也是我会再次选择的道路。但是，即使你选择加入一家公司，你也需要考虑一些标准。要解决每家公司都存在的一项重要问题，也就是“A+问题”。有时候，这个“A+问题”可能是我们被起诉了，我们需要处理这个问题；有时候，这个问题可能是我们的增长停滞了，但我们又不知道原因，必须让公司重新开始增长；有时候，问题可能是我们的业务增长太快，我们根本跟不上运营的节奏。嗨，有人能去亚特兰大，开启我们的亚特兰大办事处吗？因为我们需要更多人在亚特兰大。就像我认识的早期参与Uber的人一样，Uber正在忙得不可开交，他们无法满足需求，那些在Uber赚了百万美元并变得非常聪明的人，他们都是那些愿意去堪萨斯市开展市场的人。有人问他们是否对堪萨斯市有经验，他们回答说根本不会在地图上找到，但这并不重要，因为他们愿意去解决这个“A+问题”。

I'll give you a personal example. When I got when we got acquired by twitch they were like your job is they bought our esports platform and they were like you're now the director of esports. Okay cool. So still work on this esports thing. And my friend said something to me that my co-founder for county said something to me that stuck with me he goes. He was he was looking at the overall company dashboard and he's like they're making some I can't say the numbers not that not allowed to but some huge number starts with a B and ends with a alien in revenue.

我来给你举个个人的例子。当我们被Twitch收购时，他们说你的工作是他们购买了我们的电竞平台，而你现在是电竞总监。好的，很酷。所以继续在电竞方面工作。我的朋友对我说了一些话，我的联合创始人也对我说过一些话，这让我印象深刻。他看着整个公司的仪表板，说他们正在创造一些（我不能透露具体数字，不允许），巨额收入以B开头，以"alien"结尾。

And so they were like he was like don't you think that when we're here. You know I don't know how long we're going to be here our vesting date is a year from now like don't you think we should work on something that at least moves the needle 5% like he's the way he said it was what did you feel like a bitch if we worked here for a year. And we didn't even make a 5% swing in the company. And I was like I would feel like a bitch if that happened. You know I don't know that you say that I can't go back to just work is like do you think the thing we're doing right now can swing it by 5% I was like hell no. You know like this that that's not what this is going to do this is going to do these other things but it's not going to do that.

因此，他们说他觉得，当我们在这里的时候，你难道不认为我们应该做一些至少能推动进展5%的工作吗？我们现在还不知道我们要在这里待多久，我们的投资日期是从明年开始的，如果我们在这里呆了一年都没有让公司进展5%，你觉得我们会不会觉得很失败？我觉得如果发生这种情况，我会觉得很失败。你知道，如果你说这些的话，我不能再回到只是工作而已，你觉得我们现在在做的事情能让公司进展5%吗？我当然不这么认为。你知道，这不是这个项目能做到的，它能做到其他一些事情，但不能做到这个。

And so we basically went on strike from day one and we were like we're just not going to do work until we figure out what is the a plus problem what is the thing that actually matters in this company. And we're just not going to busy ourselves until we find that. And luckily at a big company knows what nobody knows what the hell you're doing anyway so the first two weeks. I was just walking around asking people questions trying to figure out what actually matters here. And I found a project that was like actually a big project and we pitched it to the CEO and we're like hey this is a big problem do you have anyone who's solving this and he's like no. It's like cool I'm free. He's like you're free I'm just supposed to be working on the thing I'm like no but this is bigger right. And he's like yeah it is bigger and so we created a special team and we ran it to do that thing and we actually made a big impact.

所以，从第一天开始，我们基本上进行了一次罢工，我们说我们不会工作，直到我们弄清楚这家公司存在哪些真正重要的加号问题是什么。我们不会忙碌自己，直到找到答案。幸运的是，在一个大公司，无人知道你在干什么，所以前两周，我只是四处走动，询问人们的问题，试图弄清楚这里到底有什么重要的事情。然后，我找到了一个真正大的项目，我们向CEO提出了建议，说这是一个大问题，有没有人在解决它，他说没有。好吧，我就有时间了。他说你有时间，我本来应该工作的，但这个问题更大对吧。他说是的，确实更大，于是我们组建了一个特别的团队来处理这个问题，结果我们真正有所作为，产生了重大影响。

This happened again I remember when I was at Twitch and the top streamer on Twitch was a guy named Ninja he got sponsored by Red Bull and he was like the star he was on TV all the time and fortnight was in the day and Ninja was the guy. And then Microsoft came and paid Ninja like $20 million to leave Twitch and go over there. And we lost our biggest streamer overnight it's like if you know the Warriors you know if somebody came and took Steph Curry off the Warriors just paid him and he left it's like oh shit. And it was an oh shit moment.

这又发生了。我还记得当我在Twitch的时候，最受欢迎的主播是一个叫Ninja的人，他受到了红牛公司的赞助，成为了明星，经常在电视上露面，当时的流行游戏是《堡垒之夜》，而Ninja就是这个游戏的代表。然后微软出来花了2000万美元让Ninja离开Twitch去他们那边，我们瞬间失去了最重要的主播，就好像你知道勇士队，如果有人把斯蒂芬·库里带走，直接付钱他离开，那就糟糕了。这真是一个让人惊叹的时刻。

I said well that's probably the a plus problem right now so what did I do I dropped everything I was doing and I started working on that. Nobody had told me even what to work on but I wrote a memo I said hey it looks like he left here's some data analysis on how big of a problem that is or how little of a problem that is here's my strategy recommendation what we should do and I just sent it to the CEO. When in doubt put a letter in the CEO's mailbox and he's like this is great here joining a put me in three group chats right away which are like the exact teams that were working on that.

我说，嗯，现在那可能是一个最重要的问题，所以我做了什么呢？我放下手头的一切工作，开始着手解决它。虽然没有人告诉我具体要做什么，但我写了一份备忘录，描述了这个问题的严重程度以及建议的解决策略，并将其发送给了CEO。当我不确定该怎么做时，我总是会将一封信放在CEO的信箱里。他很喜欢我的建议，立即让我加入了三个小组聊天，这些小组恰好是负责这个问题的团队。

He's like hey you know Sean's in on this and they're like why he doesn't he's supposed to be doing this other thing. And it's like he has good he has good thoughts on this. And so there is a way to work on the a plus problem even if you're in a big company or if you're an entrepreneur by definition you should always be working on the a plus problem it's forced. And so I learned that skill because I first started my own companies and I knew you just got to always be working on the one big thing what's the one a plus problem right now.

他就像是嘿，你知道Sean也参与了这个项目，然后他们就问为什么，他不应该在做另一件事吗？然后他就说他对此有好的想法。所以即使在一个大公司工作或者作为一名创业者，有一种方式可以解决这个A+问题，你应该始终在做A+问题，这是强制的。所以我学会了这个技能，因为我最初创办了自己的公司，我知道你必须始终在解决一件重要的事情，现在什么是目前最重要的A+问题。

So that's the second principle you have to do during this early phase so what would I actually do I would be whether I start my own company or join when I would be finding a way to work on the a plus problem at all times. The last one is I'm creating luck I'm creating a landing area for luck and I want lady luck to come which you fly and buy to see the surface area on my back and say that looks like a good spot to set up camp for the night. And how do you do that.

这样，在这个初期阶段，这是你必须采取的第二个原则，那么我该做什么呢？无论我是自己创业还是加入其他公司，我都会找到一种方式，始终致力于解决问题。最后一个原则是我在创造幸运，我在为幸运创造一个着陆区，希望幸运女神能够飞到我身边并觉得这看起来是一个很好的安营扎寨的地方。那么你如何做到这一点呢？

Well I heard this great thing I've said it a couple times on the podcast but you know what great things are worth repeating. There are four levels of luck you got to be aware of them and then actually manufacture them. So luck is not something that happens to you it is something that you can create and increase the odds of happening in your life. The first level of luck is just blind luck that's the one where you didn't do shit you just got struck by lightning all right fair enough nothing really really you could do for that first level of luck except for appreciate it when it does happen.

我听说了一个很棒的事情，我在播客中已经说了几次，但你知道吗，好事值得重复。幸运有四个层次，你必须意识到它们，并真正制造出它们。所以幸运不是一种发生在你身上的事情，而是你可以创造并增加其在你生活中发生的几率。幸运的第一层是盲目的幸运，那就是你什么都没做，只是被闪电击中了，好吧，公平地说，你对这种第一层的幸运除了欣赏它发生时什么都不能做。

Sometimes things truly do fall in your lap. But that's rare. Second level of luck is you're taking a bunch of action you're just doing a bunch of shit and then good things happen to you. And this is fortune favors the bold and so you should be looking at how do I just do more things show up to more events make some introductions for people. You know just publish an analysis of something on the Internet and maybe somebody smart will read it and think hey this guy's awesome I would love to meet him.

有时候事情确实会自己来找你。但这种情况很少见。第二层次的幸运是你采取了大量行动，做了很多事情，然后好事就发生了。这就是运气青睐勇者，所以你应该考虑如何更多地去做一些事情，参加更多的活动，为他人介绍一些人脉。你也可以在互联网上发表一些分析，也许聪明的人会看到并认为你很厉害，想要和你见面。

You know these are the things you do to create luck content is an amazing way to create luck so if I was 25 again I would be creating content. Not because I think I could create a big audience. In fact I almost think that would be a disservice if everybody's now listening to some 23 year old 25 year old who's got no experience knows track record of success like I'm not trying to present myself as a thought leader.

你知道这些是为了创造运气而做的事情，内容创作是创造运气的一种了不起的方式，所以如果我再次年轻到25岁，我会开始创作内容。并不是因为我认为自己能吸引大量观众，实际上，我几乎认为如果每个人都在听一个没有经验、没有成功履历的23岁或25岁的人的话，那将是一种错误。我并不想把自己塑造成一个思想领袖。

What I would be trying to do is publishing my thoughts which puts pressure on me to have good thoughts and go learn some shit. In order to hopefully have a small group of people who are interesting things that I'm interested in that increases my surface area for luck so I be creating content on a regular basis, publishing my thoughts. I think when my intern came on here the episode called you know my intern, my 18 year old intern became a millionaire. One of the reasons why is because he said that he either he wrote it or his friend wrote an analysis about a stock.

我希望做的是发布我的想法，这会对我施加压力，促使我有好的思考并学到一些东西。为了希望有一小群对我感兴趣的人，他们也对我感兴趣的事情，这会增加我获得好运的机会，所以我会定期发布我的想法并创造内容。我想当我实习生来到这里并且在那个叫“你知道我的实习生”的节目中的时候，我的18岁实习生成了一个百万富翁。其中一个原因是因为他说他要么自己写的，要么是他朋友写的一篇关于一支股票的分析。

Why the stock was good and like of course you're 18 years old what do you really know about stocks but it forced him to think why this could be a good buy. And he published it and then someone interesting followed him because of that and that became a lunch and then that guy became his investor and like. All this series of events played out because he was putting his thoughts out there on the internet and I think that's just like a core thing I would be doing on a regular basis, but not to become popular and not to I always say you don't want to be well known you want to be known well.

为什么这只股票很好，当然了，你才18岁，关于股票你又懂得多少，但这迫使他思考为什么这可能是个不错的买点。然后他将其发布出来，然后因此有人开始关注他，这之后发展成了午餐，然后那个人成为了他的投资人，就像这一系列事件都是因为他在互联网上发表了自己的想法。我认为这就像是我会经常做的一件核心事情，但并不是为了变得走红，也不是为了成为众人所知，而是追求被真正了解。

So I would not be trying to be popular and get the biggest audience possible. I would be trying to put my original thoughts and most unique analysis out there so that the right people find me the people that I want to be known well by because that's how new opportunities are going to happen.

所以我不会试图追求普及和争取尽可能多的听众。我会试着发布我自己的原创思想和独特的分析，以便能够吸引到那些我希望深入了解的人，因为那样才会有新的机会出现。

Okay, so let's say I've gone down this path for me that would be I would start a company or what company it'd be any company where I feel like there's a problem in a solution fit for me now that would be a service company.

好的，假设我已经选择了这条路，对我来说，我会创办一家公司，不管是什么类型的公司，只要我觉得存在一个问题，并且我能找到解决方案，那么这可能是一家服务型公司。

I didn't do this at the time but with the benefit of hindsight I would say cool I would do some basic envelope math I would say well. I want to have can I have 10 customers paying me $10,000 a month. 10 customers that $10,000 might sound crazy but like for a business business to spend $10,000 on things, but I would say that would be my benchmark 10 customers paying me $10,000 a month. That's $100,000 a month of income, which is fucking baller if you missed that part.

当时我没有这样做，但是回想起来，我会说很酷，我会进行一些基本的信封数学计算，我会说好吧。我想要的是，我能够拥有10个客户每个月付给我10,000美元。10个客户每个月付10,000美元听起来可能很疯狂，但对于一个企业来说，花费10,000美元并不算什么。但我会说，这将是我的基准，10个客户每个月付给我10,000美元。这是每个月收入10万美元，如果你错过了这部分，那就是非常棒的。

So if you're doing 100k a month you're doing 1.2 a year you're doing the work mostly so it's 90% profit margin you hire one or two schleps to work with you and now you're 85% profit margin. You're making a million dollars a year profit that would be my goal of what I'm trying to get to now what type of service would I would I do well I would work backwards from. What's a service that I think I could pull off that doesn't I would not limit myself to my skills.

所以如果你每月能赚10万美元，那么你每年就能赚到120万美元，你大部分工作都是亲自完成，所以利润率达到了90%。你可以雇佣一两个人来与你一起工作，这样利润率可以达到85%。你每年能获得100万美元的利润，这是我的目标，我现在试图追求的。那么，什么样的服务适合我呢？我会从反向思考。我会选择一项我认为自己能胜任的服务，而不限于自己的技能水平。

I would try to figure out what is a agency or consulting service that people are willing to pay 10k a month for on a retainer on a recurring basis that either I could do myself or I could hire people overseas to do them.

我会尝试找出一种在回扣的基础上以每月1万美元为价格，并且人们愿意支付的机构或咨询服务，要么我自己可以做，要么我可以雇佣海外人员来做。

I'm an investor in Shepard you can go on Shepard you can say hey I want web developers in LADAM that I pay 1000 to 2000 dollars a month. And then you could create a web development agency then you could go and that you know what I would do is I would go and I would email everybody every real estate agent in my city very easy contact information is fine I would say hey I was on your website. It doesn't look great but you know hey look at this example website this other guy his website's awesome I make awesome websites like that if you ever want to want a website like I'm happy to do it for you.

我是Shepard的投资者，你可以在Shepard上发布信息，比如说：“嗨，我想找一些在LADAM开发网站的网络开发人员，我每个月支付1000到2000美元。”然后你可以创建一个网页开发代理公司，然后你可以去找一些其他的房地产经纪人，你可以给他们发邮件。非常容易获得联系信息。你可以说：“嗨，我在你的网站上看到了一些问题，但是你知道吗？看看这个例子网站，其他人的网站超棒的。我可以做出和他们一样厉害的网站，如果你想要一个这样的网站，我很乐意帮你做。”

Or hey you know that's probably a lower ticket item that's probably like you know $500 a month and I'll do that for you and you get way more people to do it. Or you go to a senior living facility and you say hey guy who runs a senior living son of a nursing home. You know if you ever met people who run nursing homes they're not the best at marketing they're usually like older people who are in the hospitality business maybe the real estate business and you'd say hey I'd love to sit down with you because I think I can help you fill your occupancy in your senior living facility. Because I know that's filling occupancy is directly translates to chitching in their ears and so occupancy rate goes up means more beds booked means more money for them.

嘿，你知道那可能是一个比较低价的项目，大约每月500美元左右，我可以为你做到这一点，并且可以吸引更多的人来做。或者你可以去一个老年住宅设施，对管理老年住宅或养老院的负责人说，你知道，如果你接触过管理养老院的人，他们在市场营销方面可能不是非常擅长，他们通常是年长的人，从事酒店业或房地产业的工作，你可以说，我很愿意与你一起坐下来，因为我相信我可以帮助你填满养老住宅的入住率。因为我知道，入住率的增加直接转化为收益增加，入住率的提高意味着预订更多的床位，这对他们来说意味着更多的收入。

And I would say if I could bring you one new occupant per month. What would you be willing to pay me they say well we make $6,000 a month off each person so I would pay you the first month for a basic grand for every person you can bring in. You say fantastic so I just got to get you two people a month and I'm making over 10 grand a month off this one facility. And then I would figure out how to create content or do cold calling or do lead Jen or throw events or go to the hospitals and partner with people and figure out hey hospital when you kick people out when they're still old and sick but you don't keep them anymore where do they go.

如果我每个月能给你带来一个新的租户，那你愿意支付我多少钱呢？他们说，我们每个人每个月可以赚6000美元，所以我愿意给你每带来一个人的第一个月支付1000美元。你觉得太好了，所以我每个月只需要给你找到两个人，我就能从这个设施中每个月赚取超过1万美元。然后我会想办法制作内容，或者电话推销，或者进行潜在客户开发，或者举办活动，或者与医院合作，找出，嘿，医院，当你把老年病人赶出去时，他们去哪里呢？

And they're like oh we just all send them to this one facility and I would say hey how can I get you to send me those leads because we have a great facility to take care of those people. And so I would I would go find an industry that needs help getting customers and I would help them get customers either through their website through their Facebook ads marketing whatever and I don't need to be an expert because you know what's it to a blind man the one I'm man is king. That's what I would go look for I would go look for the blind man I would go look for someone who's running a senior living facility is probably terrible at marketing probably doesn't know how to run a Google ad. And so if I just sit here for eight hours on YouTube I'm pretty sure I can become the smartest Google ad person in their life.

他们就这样说，哦，我们都把这些线索发送到同一个地方，然后我会说，嘿，我如何能让你们把这些线索发送给我，因为我们有一个能照顾这些人的优秀设施。所以我会找到一个需要帮助获取客户的行业，然后通过他们的网站、Facebook广告营销或其他方式帮助他们获取客户，我并不需要成为专家，因为对于一个盲人来说，独眼人就是国王。这就是我要寻找的，我要寻找盲人，我要寻找那些经营老人居住设施，可能在营销方面很差，可能不知道如何运营Google广告的人。所以，如果我在YouTube上坚持看八个小时，我相信我可以成为他们生命中最聪明的Google广告人员。

That's what I would do. And so I would try to figure out a way to do this product productize agency and try to get to that hundred K a month bar and I'd be okay at the first month getting to 1000 month 4000 month. But slowly but surely be trying to build up to that to that level. And the math I said earlier about 10 customers paying 10 K doesn't matter whether it's 10 paying 10 or it's 20 paying 5 or it's 30 paying 3 I could do this all day by the way.

那是我会做的事情。因此，我会尝试找到一种方法，将这个产品商品化，并努力达到每月10万美元的目标，刚开始的一个月达到每月1000美元，然后是每月4000美元。但我会慢慢但肯定地努力提升到那个水平。之前我提到的数学问题，即10个客户支付10万美元，无论是10个支付10万，还是20个支付5万，或者是30个支付3万，我都可以做到。顺便说一下，我一天都可以这样做。

You are just trying to do math to get figure out how do you get to 100,000 dollars a month.

你只是试图通过进行数学计算来找出如何实现每月10万美元的收入。

Oh okay I need to be able to service let's say 25 customers. Do I think I can find 25 humans on earth that are willing to pay me 4 grand a month to help them get more customers.

哦，好的。我需要能够为大约25个客户提供服务。我想，我能在地球上找到25个愿意每月支付4千美元让我帮助他们获得更多客户的人吗？

Yes. That's what I would do. And then by the way I would take that agency and as soon as I get it to 100 K a month I would go try to sell it because I'm doing let's say 800 to 900 K a year of profit. And I would go try to sell that for 4 times profit and I'd have 4 million dollars. That's what I would try to do.

是的，那就是我会做的。然后顺便说一下，我会接手那个机构，尽快将月收入提升到100,000美元，然后尝试将它出售，因为我每年的利润大约为80万到90万美元。我会试着以4倍的利润出售，从而获得400万美元。这就是我会尝试去做的事情。

More MFM in just a minute first let me tell you about one of the joys in my life. And that is a virtual assistant. Here's the scenario I'm running my companies. I spend 30% of my time just doing random bullshit. The stuff that has to get done but it's not creativity. It doesn't require me and it doesn't add a bunch of value to the business. It's just stuff.

在一分钟内加码更多MFM，首先让我告诉你我生活中的一大乐事——虚拟助理。这是一个场景：我管理自己的公司。我有30%的时间都在做琐碎的事情。这些事情必须完成，但不涉及创意，也不需要我亲自去做，并且对业务价值的提升有限，只是一些琐事。

And so that stuff is what a virtual assistant does. So having a virtual assistant is a no brainer whether it's travel booking email inbox or just knocking stuff off your personal to do list that would have just lingered there forever. I think it's a no brainer if you're a business owner you should definitely do it. I think one of the best places to find an assistant is Shepherd. So go to supportchepper.com super affordable it's something that you don't need to have the biggest business ever be the biggest big shot in order to afford it. So it's amazing. Go to supportchepper.com check them out and tell them I sent you they'll take good care if you do that so supportchepper.com check it out.

所以那些工作就是虚拟助手所做的。所以拥有一个虚拟助手是毫无疑问的，无论是旅行预订、电子邮件收件箱，还是只是将个人待办事项推迟到永远。我认为，如果你是一个企业主，你肯定应该这样做。我认为最好找助手的地方之一就是Shepherd。所以去supportchepper.com，价格合理，这不需要你拥有最大的企业或者是最大的大人物来支付。所以这很美妙。去supportchepper.com查看一下，告诉他们我推荐你去，他们会特别照顾你。所以去supportchepper.com看看吧。

Alright let's get back to the pot.

好的，让我们回到主题吧。

Alright so now let's pretend I'm somewhere in the middle of that process. And I get a little bit of money. Here's a common mistake people make. Get a little bit of money get 10 20 grand you've been listening to podcasts from schmucks like me and you're like oh I think I should be investing angel investing S&P 500 bond with a bond and start trying to come up with some like financial strategy. Complete waste of time.

好的，现在假设我在那个过程的中间某个地方。我获得了一点钱。这里有一个人们常犯的错误。得到了一点钱，10到20万，你一直在听像我这样的人的播客，你可能会觉得自己应该进行天使投资、投资标普500指数债券，然后开始设定一些金融策略。完全浪费时间。

You don't want to be making 8% on $80,000 a year. It honestly doesn't matter if your goals are to be a multimillionaire successful person who's going to do big things in their life. Of course if to you $8,000 is like the jackpot then do that. But most people listen to this podcast that is titled my first million are not going to be happy at that level. They're trying to be in you know the seven figure eight figure nine figure club. And so how do you get there you get there by not wasting time and energy on the wrong things.

你不会想一年从8万美元上获得8%的收益。如果你的目标是成为一位百万富翁，一个在人生中做大事的成功人士，这实际上并不重要。当然，如果对你而言8000美元就像中了头奖一样重要，那就去做吧。但大多数听这个标题为《我的第一百万》的播客的人，对那个水平是不会满足的。他们追求的是进入七位数、八位数、九位数俱乐部。那么，如何实现这个目标呢？通过不把时间和精力浪费在错误的事情上。

The wrong thing would be you have a very small principal amount of money and you're going to try to earn up. You're going to try to beat the market and earn a 12% or 15% annual return on $42,000. It just simply doesn't matter.

错误的做法是你只有一笔很少的本金，却想要通过赚钱来增加它。你试图在42000美元上战胜市场，获得12%或15%的年回报率。但这根本不重要。

So the advice the good advice you'll hear about this is well you should invest in yourself. And suppose people hear that like yeah you're right I should invest in myself. And then they're like where do I put the money where the fuck does the money go how do you invest in yourself what do you do. And most of them have no idea what you actually do.

所以关于这个问题，你会得到的好建议是你应该投资于自己。假设人们听到这样的建议，会说是的，你说得对，我应该投资于自己。然后他们会纳闷，我应该把钱放在哪里，到底该怎么投资于自己，该做什么呢？其中大部分人根本不知道该怎么做。

And so here's what to me investing in yourself means. Let's break it into three categories category one buying back your time. So the first investment you want to make in yourself is to get your creative energy back. So when you're doing life you're unfortunately forced to do a bunch of life bullshit and life bullshit sucks away your creative forces.

对于我来说，投资自己的意义在于以下几点。我们将其分为三个类别，第一类别是回购你的时间。因此，第一个你想要对自己进行的投资是恢复你的创造能量。当你过日子时，你不幸地被迫去做一堆生活琐事，而这些琐事耗尽了你的创造力。

Life bullshit is running an errand doing a return having to go you know take the bus to the airport because you can't afford an Uber ride whatever. The very first thing you could do is you're going to identify any area of your life where you are leaking creative energy spending time on something that you a don't enjoy and be doesn't make you money. You're going to buy that back so you're going to be a 24 year old with a housekeeper and people are going to think you're spoiled. You're going to be the 27 year old who doesn't return the blender that doesn't work because it's not worth your time to go to the store drop it off. You are going to buy back your time you're going to hire an assistant overseas for $800 a month using Shepherd promo code Sean in order to buy back your time and not have to deal with tedious backing forwards of scheduling or whatever it is.

人生的废话就是跑腿去换货，你得坐公交车去机场，因为你负担不起Uber的费用，反正什么都是这样。你能做的第一件事是找出生活中任何一个你在浪费创造力和时间的领域，这些事情不仅令你不开心，而且没有给你带来金钱。你要把这些时间买回来，这样你就能成为一个拥有家政服务的24岁年轻人，而人们可能会认为你很被宠坏。你要成为27岁的人，不会去退那个坏掉的搅拌机，因为去商店退货不值得你花时间。你要买回你的时间，你要利用Shepherd的优惠码Sean，每月花800美元雇佣一个海外助手，来买回你的时间，不必再为繁琐的日程安排等事务烦恼。

If you're doing a product service you're going to hire a designer so that you don't have to do the design work anymore so you're going to buy back your time that's category one of how you actually literally invest in yourself.

如果你在做产品服务，你会雇佣一位设计师，这样你就不必再去设计工作了，这样你就回购了你的时间，这是你如何实际地投资自己的第一类方式。

Category to how do you invest in yourself you invest in the knowledge as title says like to say and the knowledge is of course books you give yourself an unlimited book budget but you go beyond that you're going to buy your way into a you know any conference or group or member club where you know that people who are where you want to be hang out and you're going to get around them more often because proximity is power and the more time you spend around people who are the way you want to be the more you will automatically through osmosis become like them. The third one is so you you've bought back your time you've bought your way in to being around proximity around other people that you want sometimes that's moving to a better location conferences it's membership clubs it's masterminds whatever. Three is invest in yourself by leaving money on the table. Oh shit what is he talking about that sounds smart that's some that's some. Uno reverse card bullshit right what how do you invest in yourself by leaving money on the table you invest in yourself by saying no to clients that are going to waste your time you invest in yourself by taking a lower paying job with a badass person. Right let's say I take 25 k last to go work for a badass person which by the way I did. I took a multi million dollar pay cut in our acquisition because in one I was going to get to work with the CEO and then the other I was going to be three layers below the CEO. And so I just decided I'd rather be around smarter people and you know optimize for that. And so I believe that what you should do is you should take pay cuts to put yourself in great opportunities are around amazing people are working with amazing people. Maybe you take a little less equity maybe you take a little bit less salary in order to be with the right people and so that's the last way you invest in yourself because you say yeah I left that 25 k on the table but I also invested that in being in a better opportunity for myself, which is going to lead to good things down the road.

翻译成中文： 这个标题是关于如何投资于自己，就像标题所说，投资于知识，当然包括书籍。你给自己一个无限的书籍预算，但你还要超越此，你要购买一种方式，加入一个你知道那些你想成为的人聚集的会议、团体或俱乐部，你要更经常地接近他们，因为亲近能带来力量，你与希望成为的人相处的时间越长，你就会不知不觉地变得像他们。第三个是，你将通过放弃利益来投资自己。哦，他在说些什么，听起来很聪明，有那么点倒打一耙的感觉，你是如何通过放弃利益来投资自己的呢？你通过拒绝那些将浪费你时间的客户来投资自己，你通过与很厉害的人一起从事薪资较低的工作来投资自己。比如说，我选择领取25k的薪水去与一个很厉害的人一起工作（顺带一提，我确实做到了）。在一次收购中，我放弃了数百万美元的报酬，因为我选择了能和首席执行官共事，而不是位于首席执行官下面三个级别的位置。所以我决定更愿意与更聪明的人在一起，并为此进行优化。所以我相信你应该能够为了良机、优秀的人们而接受薪资降低，也许你能够接受较少的股权或薪水，为了能与正确的人在一起。因此，这是你投资自己的最后一种方式，因为你说“是的，我放弃了那25k的报酬，但我也将它投资到了一个更好的机会上，这将为我带来好的未来。”

All right, let's move to the next next questions we got a couple left here. So this idea of do I try to make a bunch of money first or do I do something mission oriented, which is the Justin Mayors quote first get your nut then do something noble. I believe this is true this is the life version of put your oxygen mask on you before you put it on your kids like you see here on an airplane. So I think there was a certain threshold of success which is you've built skills you know how to build shit you know how to sell it right you know how to figure out a product and you know how to market it. You're going to build that core skill set it doesn't really matter whether you're selling you know you know these cans or you're selling life changing you know pharmaceuticals it's kind of the same thing you need to build a core skill set first. Don't don't worry about the product in that meantime. The second thing is going to be. You need enough money enough runway to chase a noble mission so like if you go to chase a noble mission but you don't know where the rent comes from every month. You're going to lower your odds of success pretty dramatically just because you didn't give yourself enough runway to go do something bold and audacious ambitious. Of course don't fall into the trap of perpetually waiting the next year maybe next year I'll have enough time money experience to go do the thing I really want to do. I believe you should always go do the thing you really want to do I don't think the thing you really want to do has to be a noble world changing mission, especially at the beginning. And so I wouldn't put that pressure on myself.

好的，让我们继续下一个问题，我们还有几个问题要解决。那么关于先试图赚大钱还是先做一些使命感的事情，正如贾斯汀·梅耶所说的，“先解决你的问题，然后做些高尚的事情。” 我相信这是对的，这就好比在飞机上将氧气面罩先给自己戴上，然后才给孩子戴上。所以我认为在成功的阈值上，你必须建立起一定的能力，你知道如何构建产品，如何销售，如何找到市场需求。你需要建立起这些核心技能，无论你是卖罐头还是卖改变人生的药物，原理都是一样的。不要在这个阶段担心产品。其次，你需要足够的资金和时间来追求一项高尚的使命。如果你追求高尚的使命，但每个月都不知道如何支付房租，那你成功的可能性就会大幅降低，因为你没有给自己足够的资源去实现大胆而雄心勃勃的目标。当然，不要陷入“明年可能就有足够的时间、金钱和经验去做我真正想做的事情”的陷阱。我认为你应该始终做自己真正想做的事情，尤其是在一开始。所以我不会给自己压力。

So to summarize my answer on what I would do if I was young broke starting from scratch again in 2024. I would break my career up into three phases. Learn earn legacy. I would spend my learn phase dabbling trying to find the thing that I really love to do that I am uniquely good at. It's that zone of genius the thing the market wants that you're good at that you enjoy doing the bear on the unicycle and you try to find that thing. I would take advantages of my edges I would identify my edge and I would take advantage of the edges of losers during that time. I would optimize around getting around the smartest and most ambitious people I can find I would do the actual work the A plus problem I would create luck. As I get a phone call that is my answer of what I would do if I was starting over from scratch again. Yeah, I guess I just started marketing agency.

所以，总结一下，如果我在2024年重新从零开始的话，我会将我的职业发展划分为三个阶段：学习、赚钱、留下遗产。在学习阶段，我会试探性地尝试各种事物，找到真正喜欢且擅长的事情。这是你独有的天赋，市场需要的你擅长的事情，你享受做的事情，就像一个骑着熊的单车的人，你努力找到那件事。我会利用自己的优势，找到自己的独特之处，并利用那些失败者的独特之处。我会选择与最聪明、最有抱负的人为伴，我会做实际的工作，解决一流的问题，我会创造幸运。当我接到一个电话时，那就是我重新开始的答案。是的，我想我刚刚开始一个营销代理机构。