All-In Summit: MrBeast on his journey, business model, and the future
发布时间 2023-09-19 14:18:08 来源
摘要
This talk was recorded live at the All-In Summit 2023 at Royce Hall on UCLA's campus in Los Angeles.
(0:00) Besties welcome Jimmy Donaldson to AIS!
(2:24) Jimmy's story and elements of success
(8:21) The mission
(12:10) MrBeast as a new kind of studio
(15:06) Beast Philanthropy
(15:48) The business model
(26:17) The content creator community
(30:48) Audience Q&A
Follow MrBeast:
http://twitter.com/MrBeast
Follow the besties:
https://twitter.com/chamath
https://linktr.ee/calacanis
https://twitter.com/DavidSacks
https://twitter.com/friedberg
Follow the pod:
https://twitter.com/theallinpod
https://linktr.ee/allinpodcast
Intro Music Credit:
https://rb.gy/tppkzl
https://twitter.com/yung_spielburg
Intro Video Credit:
https://twitter.com/TheZachEffect
Relevant links:
https://feastables.com/
https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA
http://instagram.com/mrbeast
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Let's bring him out. Jimmy Donaldson, Mr. Beast.
Aww. Aww. Aww. Aww. Aww. Aww. Aww. Aww. Aww. Aww.
让我们把他带出来吧。吉米·唐纳森，也就是Mr. Beast。
啊。啊。啊。啊。啊。啊。啊。啊。啊。啊。
What's up, everybody? What's up, everybody? What's up, everybody? What your winter ride?
Aww. A rainman, David Satt. Aww. Aww. Aww. Aww. And it's said we open-source it to the fans, and they've discovered the reason why we love you guys.
Nice queen of kinwah.
Aww. Aww. Aww. Aww. Aww. Aww. Aww.
大家好，大家好吗？大家好，大家好吗？大家好，大家好吗？你们的冬季出行如何？
啊，雨男，大卫萨特。啊。啊。啊。啊。据说我们将其开源给了粉丝们，他们发现了我们热爱你们的原因。
金华市的美丽女王。
啊。啊。啊。啊。啊。啊。啊。
Look at the phone! Wow! Wow. Guys, no selfies. No selfies. I mean, everybody's sending it to their kids. They're like the same. Yeah.
Are your fans have like a name, like Beasties or something?
No. Beasties? That's Beasties. That's Taylor Swift. Beasties is pretty good.
看手机！哇！哇。伙计们，不要自拍。不要自拍。我的意思是，每个人都把它发给他们的孩子。他们看起来都一样。嗯。
你的粉丝有没有像“野兽迷”或者其他的称呼？
没有。野兽迷？那是泰勒·斯威夫特的迷。野兽迷听起来不错。
So, I think everybody, all of you guys know Jimmy, but let me just tell you the quick story. I hate when people describe me in front of me, but go for it. Jimmy started YouTube being when he was 13 years old, and this is an incredible example. I mean, Jimmy's basically an athlete. So if you take a guy who basically spends 10,000 hours at something, and he, you know, there's a Steph Curry outcome, there's a LeBron James outcome, and there's a Jimmy Donald's an outcome. So, what does this one look like? He starts posting videos online. He starts iterating, iterating, iterating at 16. I think he had like, I don't know, 2016 or so. He had like 30,000 followers, some nominal number, kept tweaking, putting in the thousands and thousands of hours, stumbled into college for two weeks, stumbled out. And then fast forward now, a decade since he started this, he's basically the most followed human on Earth after Messi and Chris Janola Ronaldo, although in terms of content creation, he's basically the top two or three most followed people on YouTube, Twitter, TikTok, sorry, not Twitter. X. Yes. Yes. Um, billions of views, event-based viewing. So you know, when he launches videos, noon, Eastern time on Saturdays every two weeks, if you're not watching them, probably people you know, definitely, you know, your kids, their friends, it's just a spectacle. And so that's how, you know, you've become mute.
所以，我想大家都认识Jimmy，但让我简单给你们讲一下他的故事。我讨厌别人在我面前描述我，但你们可以继续。Jimmy在13岁时就开始了YouTube的创作，这是一个令人难以置信的例子。我是说，Jimmy基本上是一个运动员。所以，如果一个人投入了1万个小时在某个领域，他可能会取得像Stephen Curry或者LeBron James那样的成就，而Jimmy Donald就是其中之一。那么，他是什么样的一个人呢？他开始在网上发布视频。他在16岁的时候开始不断改进、创新。我记得他16岁的时候，他有大约3万名粉丝左右，只是一个名不见经传的数字。但他一直不断改进，投入了成千上万个小时的努力，他在大学待了两周后退学了。然后快进到现在，十年过去了，他基本上是继梅西和克里斯· 郑乐诺·罗纳尔多之后最受关注的人，尽管在创意内容创作方面，他基本上是YouTube、推特和抖音（抖音的名字暂时不出现在这里）上最受关注的两三个人。有数十亿的观看量，活动观看率非常高。你知道，他发布视频的时间是每两周的周六东部时间中午，如果你没有观看他的视频，你可能认识的人，尤其是你的孩子和他们的朋友都肯定会在看。这简直就是一场盛宴。因此，这就是你成为哑巴的原因。
So let's start at the beginning. How did your mom react? Because, you know, because Sue seems like, oh, she's like a, and she works for Jimmy. She's like a head of compliance, okay? She just makes sure no one steals money. It's a nice fun run. So what, what happened when you showed up and you're like, hey, mom, I've been streaming secretly and I have these followers. Yeah.
那么，让我们从最开始的地方开始说起。你妈妈是如何反应的？因为你知道，Sue似乎是，噢，她是像，她在吉米那里工作。她是合规部门的负责人，好吗？她只是确保没有人偷钱。这是一个有趣的经历。那么，当你出现并告诉妈妈说：“嘿，妈妈，我偷偷地做网络直播，我有这些粉丝。”时，发生了什么事？是怎么回事？
Well, you know what's interesting actually is you should encourage your kids to have hobbies and want to do these things. My mom thought it was crazy that I was talking to people on the internet. So I ended up just lying, like, oh, this is a joke. I just have a friend I'm talking to every night online or on Skype or whatever. And then once I hit 10,000 subscribers, I told her, yeah, that was, I was a lie. I don't have any friends. I just make new videos. And she just didn't understand it. She was just like, what does this mean?
你知道有趣的是，其实你应该鼓励孩子们培养自己的兴趣并且积极地投入其中。我妈妈觉得我在网上与陌生人交流很疯狂。所以我最后只能撒谎，说我只是跟一个网友每天晚上在网上聊天或者Skype。等到我有了1万个订阅者之后，我告诉她，那其实都是谎言，我并没有朋友，只是在制作新的视频。但是她就是无法理解，就说，这是什么意思呢？
Yeah. Where did the idea for all these spectacles originate from? Like how, how did that, the first few that really broke through? How did you guys come up with them or how did you come up with them?
是的。所有这些盛事的想法是从哪里来的呢？就像最早真正突破的前几个是怎么来的？你们是怎么想出来的？或者说是你是怎么想出来的？
Yeah, the, well, the thing is like for people, if you want to get like, hypothetically, a hundred million views on a video, the easiest way is to like do something cool. No one's done before. And one of the first ones was I saw no one had ever counted to 100,000 in a row. So I was just like, I'll just count to 100,000. I watched that video for about five minutes. Yeah. But more than normal, it's 40 hours long, but there were tensions two minutes. So, and you look like, how long did you have that 15 years old? I was like 18. Yeah. It's hilarious. Yeah. So I just started, because I didn't have money. So I just started with-
是的，问题是，对于人们来说，如果你想在一个视频上获得一亿次播放，最简单的方法就是做一些炫酷的事情。没人做过的事情。其中一个最早的例子是，我发现从来没有人连续数到10万。所以我就决定数到10万。我观看了那个视频大约五分钟。是的。但是比普通视频长40个小时，但是有个十分长的间隔只有两分钟。你看上去，你什么时候做的？我18岁的时候。是的。太搞笑了。是的。所以，因为我没有钱，我就从-开始。
How many views does that have? I think that one's like 30 million. Yeah. Just me counting. But it's like, it's funny because it's like, look at this idiot. He counted to 100,000. How much money has it made? That one? I don't know. Ballpark. What do you think? I mean, most videos probably have like five dollar RPMs. So 150 grand. Okay. Yeah.
那个视频有多少观看次数？我觉得那个应该有3000万。是我自己数的。但是这很有趣，因为他就像个傻瓜一样数到了10万。它赚了多少钱？那个？我不知道，大概的数字。你觉得呢？我想一般的视频可能有5美元每千次播放的收入。所以大概15万美元。好的。是的。
So you launched this thing and then it starts to go and then how do you scale the ideas because it does become a bit of a hamster wheel. Like, how do I one up myself and do you always feel this pressure to have to one up yourself from the last video? Literally?
Yeah. Well, essentially, obviously I've just been doing this for 14 years. And also you said 10,000 hours. I think people should change that saying to 10,000 days. And I'm almost at my halfway point to 10,000 days. I think that's how people should start looking at things. Because to be honest, 10,000 hours is pretty easy. What is that? Like 10 hours a day for three years? I'm just a random thing. But yeah, just, I don't know. Maybe we'd get 100,000 views on a video, take the money, do another video, get 150,000. And I've just kind of reinvested the money for 14 years. And even to this day, whatever I make, I just spend it the next month on content. And the videos have just progressively gotten bigger and bigger. And it's gone from me counting to 100,000 to seeing what happens if you put a Lamborghini in the world's largest shredder, you know, just random things. You know.
所以你启动了这个项目，然后它开始运行，然后你如何扩展这些想法，因为它确实有点像一个仓鼠轮。像，我该如何超越自己，并且你总是感到必须要在上一个视频的基础上超越自己吗？真的吗？
是的。嗯，基本上，显然我已经做了这个14年了。而且你说过10,000小时。我认为人们应该把那个说法改成10,000天。而我现在已经接近了10,000天的一半。我认为人们应该开始以这个角度看事物。因为说实话，10,000小时是相当容易做到的。那是什么？每天10个小时，连续做三年？我只是随便说说。但是是的，我不知道，可能我们会在一个视频上获得10万次观看，拿走这笔钱，再做一个视频，获得15万次。然后我只是将这些钱重新投资了14年。即使到了今天，无论我挣多少钱，下个月我都会花在内容上。视频越来越大，从数到10万到看看把兰博基尼放进世界最大的粉碎机会发生什么，就像是随机的事情。你懂的。
Well, you also seem to have some pretty good judgment where maybe some of your contemporaries don't. We've seen that need to get the next view lead to people. Doing increasingly dangerous stunts like this. Taking a Model X over some hill. I think Dobrik did that. Some other person was swinging somebody on a crane. Maybe you could talk a little bit about restraint and understanding like, hey, even though this is going to get a lot of views and maybe some of your contemporaries, I won't give the specific names of people. But they've done some really idiotic things and gotten hurt. So how do you know when a conversation, you know, and some of these ideas kind of maybe go over the line?
Well, I mean, the obvious answer is common sense. Right. Okay. Next question. But no, no, no, no. The thing is like, obviously, if there's a lot of things people do that they know will give views because of outrage and it's just easy to do. But, you know, if you're trying to build a long-term brand, you don't want to just constantly piss people off just to get attention. Like, eventually it stops working. So the real answer is you just got to not go, what is the easiest way to give views? What is, you know, what do people actually want to watch that, you know, isn't just going to give views because they're angry, essentially.
嗯，你似乎对判断力也有一些很好的见解，而这些可能是你的一些同龄人所没有的。我们已经看到了这种为了获得更多点击而进行日益危险的特技表演，就像拿Model X过山那样。我想Dobrik做过这种事情。还有其他人在起重机上摆动别人。也许你可以谈谈克制和理解，就像，嘿，尽管这能获得很多点击，也许你的一些同辈们，我不会具体提他们的名字，但他们做过一些非常愚蠢的事情，而且还受伤了。那么当一场谈话进行时，你如何知道一些想法可能会越界？
嗯，我的意思是，显而易见的答案是常识。好，下一个问题。但不，不，不，事实是，很明显，人们会做很多他们知道会引起公众愤怒以吸引关注的事情，因为这样很容易。但是，如果你想建立一个长期的品牌，你不想只是为了吸引关注而不断激怒人们。毕竟，这种做法终究会失效。所以真正的答案就是你不能只考虑如何最容易获得点击数，而是要思考人们实际上想观看什么，而不仅仅是因为他们生气而点击。
You have, if you, in Greenville, North Carolina, you basically have your own college campus. Yeah.
You know, it's like buildings, lots, studios, all these young people dynamically running around doing all this stuff. I mean, when I saw it, I was like, this is a tech startup. It felt like Facebook circa 2006, except it's in Greenville. Why did you think you could pull this off there?
Yeah. Well, the thing is, you know, as you scale up, you're not really, especially when you're in your young 20s, you're just kind of doing whatever you got to do to keep up with growing and making the videos. So you just kind of blink and 10 goes to 20 employees to 50 to 100. How do you get people to go there? Like, what is it that you're giving them? Yeah. Where they would leave New York or LA and whatever their job is to try to do this with you? Yeah, that's the hard part. I'm still, still trying to figure it out. Most people, it's like, it's a lot of convincing, to be honest. I would highly recommend you don't build a company in the middle of nowhere, woods in North Carolina, city, like ours. Most people don't want to live there. So usually it's just like people who, you know, their job is kind of their life and they're very passionate about what they do. So it's like, we provide you a cool job where one day you get to bury me alive, the next you get to figure out how to send me to space or whatever. But the real answer is you just got to find people where work is their life and so they don't care. But anyone who does, they hate it.
在北卡罗来纳州格林维尔，你基本上拥有自己的大学校园。是的。你知道，就像大楼、场地、工作室，所有这些年轻人在那里充满活力地奔跑着做各种事情。我的意思是，当我看到这一切时，就觉得这就像是一个科技初创公司。它感觉像是2006年的Facebook，只不过它在格林维尔。你为什么认为你可以在那里取得成功呢？
是的。嗯，问题在于，你在规模扩大的过程中，特别是当你年轻二十岁出头的时候，你只是尽力跟上发展的步伐并制作视频。所以你只是一眨眼，从10个员工变成20个，然后变成50个，再到100个。那你是如何让人们前去这里工作的？你给他们提供了什么呢？
是的，这是最困难的部分。我还在努力弄明白这个问题。大多数人，说实话，都需要花费很多说服的工作。我强烈建议你不要在北卡罗来纳州的偏僻地区建立一家公司，像我们这样的城市。大多数人并不想在那里生活。所以通常来说，我们只能吸引那些工作就是他们生活的一部分，对自己所做的事情非常热情的人。所以我们为你提供了一个酷的工作，在其中一天你可以把我埋在地下，而下一天你可以想办法将我送上太空或者其他什么。但真实的答案是你必须找到那些工作就是他们生活的一部分的人，这样他们就不会在乎。但对于任何那样的人来说，他们会厌恶它。
Well, that's actually a feature in some ways, right?
Yeah. And the Silicon Valley used to work, by the way. This is what I was going to say. How do you recruit for that? And what do you do when you find out that there are people that, you know, want work-life balance and don't want to do the level, aren't willing to commit the way you're willing to commit. Yeah. I mean, I guess that's the part I'm still trying to figure out, to be 100% honest. I think at some point I just got to move out of the middle of nowhere in North Carolina. Don't recommend it. Building a big company in a small city. So your employees, you have now? They're around 250. So you consider maybe moving it to Los Angeles or something to be closer to Hollywood? No, but just like somewhere where it's like a decent-sized city would probably be more optimal. One that has an airport would be nice. Sure. One of the things you say a lot is I'm still trying to figure it out. I think that's the key to your success. Having spoken to you a bunch, I get the sense that you're on this kind of insatiable journey. Like you, I mean, you speak in a very grandiose way about what you're trying to do. There's no friggin' limit. You see it in your videos, but you also see it in how you kind of iterate it. I tell people like, there's no one else on Earth, no entrepreneur in history where you can go track them longitudinally from the first thing they did all the way through to today. If you want to understand this entrepreneur, it's all in the open. Go check it out. And now you'll see the grind and you'll see what it took to get here. And it doesn't stop. Every week you've got some new record-breaking 24-hour video coming out and it's fucking nuts. What's the mission? Where's it all going? And help just frame for the audience, for everyone like, how do you think about what you're doing?
嗯，从某种程度上说，这实际上是一种特点，对吧？
是的。而且硅谷过去一直在运作，顺便说一句。这就是我要说的。你是如何招募人才的？当你发现有些人想要工作和生活平衡，不想像你一样全力以赴时，你会怎么做？
是的。我想，老实说，这还是我在努力弄清楚的部分。我觉得到某个时候我必须搬离北卡罗来纳州的农村地区。不建议呆在那里。在一个小城市中建立一个大公司。你现在有多少员工了？
大约250人。所以你考虑把它搬到洛杉矶之类的地方更接近好莱坞吗？
不过不是，只是搬到一个相对规模较大的城市可能更理想一些。最好有一个机场。当然了。你经常说的一件事是我还在试着搞明白。我认为这是你成功的关键。和你交谈了很多次后，我感受到你一直在追求无法满足的旅程。你以一种非常夸张的方式谈论你所追求的事情。没有限制。你在视频中看到这一点，也可以在你的改进方式中看到这一点。我告诉人们，地球上没有其他企业家能够从他们做的第一件事一直追踪到今天。如果你想了解这个企业家，一切都是公开的。去看看吧。现在你会看到这种奋斗以及为了到达这里所付出的努力。而且并没有停止。每周你都会有一些新的创纪录的24小时视频出来，真是疯狂。你的使命是什么？你的目标是什么？帮助观众、每个人明确你的思考方式。
The beauty is there's YouTube that's my main platform. Obviously, if you buy an Android phone, YouTube's free installed and Alphabet owns it. So when you search things on Google, it takes you to YouTube a lot of time. So YouTube is just massive. I mean, billions of people use it on a monthly basis. And so being big on YouTube, we get 100 million views on a video in the first seven days, which up before the last couple of years, that's never been possible in history. So it's definitely a very interesting time where you can get just unfiltered access to basically unlimited people. And then, weirdly enough, it's not why I got into it, but it ended up just working out that way. I spent 14 years of my life just studying how to make the most optimal videos, what type of content people want. And we just kind of mastered the order of going viral. And YouTube just so happens to be such a big platform. And so it's pretty nice because now, like they've been saying, we're getting around a billion views a month, and yeah, we can just. Where do you want to take it?
美妙之处在于有YouTube这个我的主要平台。显然，如果你买了一部安卓手机，YouTube就已经预装且属于Alphabet公司拥有的。所以当你在谷歌搜索东西时，它会经常链接到YouTube。所以YouTube是非常庞大的。我的意思是，每个月都有数十亿人使用它。因此，在YouTube上有很大影响力，我们的视频在前七天内就能获得1亿次观看，这在过去的几年是史无前例的。所以现在是一个非常有意思的时代，你可以与基本上无限的人直接接触而没有过滤。然后，奇怪的是，这不是我进入其中的原因，但结果就是这样。我花了14年的时间研究如何制作最佳视频，了解人们想要的内容类型。我们掌握了如何让视频迅速走红的秘诀。而YouTube恰好是如此庞大的平台。所以现在很好，因为就像他们一直说的，我们每个月能获得大约10亿次观看，我们可以做得更多。你希望去哪里？
Well, recently, we started getting into selling. Long term, yeah. Yeah. Well, we started getting into selling some CPG products. So we started with Chocolate. And it's nice because the same people who I would take pictures with in Walmart, when they see our product, they're like, oh, it's the guy from YouTube and they'll buy it. And so just kind of, right now, just anything in retail is great because you just put things on a shelf and people buy it. You know, it's much easier than doing something complicated. Yeah.
最近，我们开始涉足销售。从长远来看，是的。是的。嗯，我们开始销售一些消费品。所以我们以巧克力为起点。很好的一点是，那些曾经与我在沃尔玛合影的人，当他们看到我们的产品时，会说：“哦，这是那个YouTube上的那个人”，然后就会购买。所以现在，只要是零售领域的任何东西都很好，因为你只需要把东西摆在货架上，人们就会买。你知道的，相比做一些复杂的事情，这要容易得多。是的。
I tell people it's almost as if you think your job is to make people happy. Is that a good way to frame? Yeah, of course. Like, you think about your job? Yeah. Yeah. Yeah. The other thing that I find just extraordinary about your business is you're essentially built Walmart without any of the cost structure. Any brand you decide to build will immediately have the first 10 million customers. Yeah.
我告诉别人，好像你们认为你们的工作就是让人们快乐一样。这是一个好的表述方式吗？是的，当然。就像，你考虑过你的工作吗？是的。是的。另外一个我发现非常了不起的是，你们的企业实际上构建了一个没有任何成本结构的沃尔玛。任何你们决定经营的品牌都会立即拥有一千万的顾客。是的。
The beauty is we don't have, like, essentially, they'll have to do marketing. Zero marketing costs, but also zero distribution cost. That can go one of two ways with the Mr. Beast Burger. Yeah. You learned a lot of lessons there. Maybe went too fast. You didn't expect it to be so popular and you lost control of that. And then with the festivals, stuff, you nailed it. So maybe you could tell us the lessons from each of those projects.
精彩之处在于我们不需要做市场营销。零市场营销成本，同时也没有配送成本。对于Mr. Beast汉堡而言，这可以朝两个方向发展。你在其中学到了很多经验教训，也许有时进展得太快了。你没料到会这么受欢迎，失去了对其的控制。而在音乐节等方面，你做得很成功。也许你可以告诉我们每个项目中的经验教训。
Well, yeah, the beauty of a feastable is, I mean, kind of like I said, you just put on a shelf and people go there and buy it. I mean, it's really more specific. No, but be honest about the insane amount of product development work you personally do and how deeply you care about making it work. I think that's what's missing for a lot of people.
嗯，是的，一个可盛宴食品的美妙之处就在于，我是说，你只需将它摆放在架子上，人们就会去那里购买。我的意思是，它更为具体明确。不过，要坦诚地谈谈你个人所做的大量产品开发工作以及你对使其成功的深切关心。我觉得这正是许多人欠缺的。
Well, no, and then my point was Mr. Beast Burger, you kind of loaned your name to it and it didn't have the same quality control. Yeah. Well, that one I can't talk about, but yeah. Oh, okay. No problem. Yeah, well, okay. Let's just admit this last few questions were shitty. Let's reset.
嗯，不，我的意思是Mr. Beast Burger，你有点借用了你的名字，但它没有同样的质量控制。是的。嗯，那件事我不能谈论，但是是的。哦，好的。没问题。嗯，好吧。让我们承认这几个问题很糟糕，重新开始吧。
No, I think it's a great question. You just can't talk about it. You just bring it back to the whole audience. Let's go back to the two smarter people here. Okay. We'll start. David, you have a question? I want to ask about, I better go on to a new topic here real quick. The thing I've been really blown away by is just how elaborate your productions are. I mean, some of these videos are incredibly elaborate in the production values and in the storytelling.
不，我觉得这是一个很好的问题。你只是不能讨论它。你只是把话题又带回到整个观众上。让我们回到这两个更聪明的人这里。好的，我们开始吧。大卫，你有问题吗？我想问一下，我还是很快转到一个新话题。我真的被你们的制作过程吹走了。我的意思是，这些视频的制作价值和叙事方式都非常精细。
The one that comes to mind for me is the Squid Game series, which, I mean, that looked like monumental logistically to pull off in terms of set design in every other way. I mean, I guess tell us more about what goes into that and what I'm kind of hearing from you with the 250 people you have working, you've built this whole town, it sounds like the old studio system, like back in Hollywood, like Warner Brothers back in the 1930s, where they had their own lots, their own actors, their own everything.
我首先想到的是《鱿鱼游戏》系列，我是指，从制片方面来看，这看起来在场景设计和其他方面都是一项庞大的物流工作。我是说，我猜想你可以告诉我们更多关于这部剧背后的制作过程，以及从你那里听到的关于那250名工作人员的情况，你们建造了整个城镇，听起来像是过去的好莱坞工作室体系，就像1930年代的华纳兄弟，他们拥有自己的场地、演员和一切。
It was very different back then. We heard Gwynn is saying that most of her time on a set is waiting around. It doesn't sound like that's what's going on with you. So you're back to the original studio system. Yeah, exactly. Like I said, the beauty is we don't have a studio that tells us what we can or can't do or the distribution or anything. We own it all. We just make whatever videos we think will be viral and obviously we have the direct connection.
那时候情况非常不同。我们听到格温（Gwynn）说她在片场大部分时间都是在等待。听起来你的情况不是这样。所以你回到了最初的制片系统了。是的，完全正确。就像我说的，美妙之处在于没有制片公司来告诉我们能做什么或不能做什么，也没有分销或其他任何限制。我们拥有这一切。我们只是制作我们认为会在网络上走红的视频，而且我们还能直接与观众进行连接。
The big thing is obviously YouTube, at the moment, you don't make that much from ad revenue. So to do these big multi-million dollar videos, it's just not really possible, which is why doing things like Feastables and other products, the generate revenue on the back end is why we're able to do that and other people aren't. Because it's like, even if you get 100 million views on a video, the RPM is $5, it's only 500 grand.
最重要的是YouTube，目前从广告收入中你并不能赚到很多钱。所以做那种价值数百万美元的大型视频实际上是不太可能的，这也是为什么我们能够做到这些，而其他人却不能。因为就算你的视频获得了1亿次观看，每千次展示的收益也只有5美元，那也只有50万美元而已。所以通过像Feastables这样的产品以及其他能在后端产生收入的方式，我们才能够实现这一点。
So it's not that crazy, which is why people aren't able to do these big budget spectacles like we are, because most people don't even get anywhere near that kind of viewership. And so the beauty is creating the model where we turn around and we use that to sell products, sell a couple hundred million of that a year and then we use that to put it back into the content.
所以这并不太疯狂，这就是为什么其他人无法像我们一样制作这些大预算的壮观节目，因为大多数人甚至无法接近那种观众数量。所以美妙之处在于我们创建了一个模式，我们利用这个模式来销售产品，每年销售几亿美元的产品，然后我们将这笔钱投入回内容中。
Is there pressure to tone down the consumerism or the giving away money? I'm sure there's a faction of people that either find that offensive or they think it's exploitative. No. How do you deal with that? No. To be honest, most people think it's cool because it's kind of fun to watch someone receive $10,000 or Lamborghini or a house. The last thing we did is I ordered pizza and tipped the guy a house and I thought that was cool.
是否有压力要淡化消费主义或分发资金？我相信有一部分人要么觉得这种行为冒犯，要么认为它是在剥削别人。不，你如何应对这种情况？不，坦率地说，大多数人认为这很酷，因为看到别人收到一万元、兰博基尼或者一栋房子就很有趣。我们最近做的最后一件事就是点了披萨，然后将一栋房子作为小费给了那个人，我觉得那很酷。
Not bad. I actually ordered two pizzas, one from Domino's and one from Pizza Hut and the guy who got there first got the house. I mean there was. The Domino's guy got it. So ordered Domino's.
还不错。实际上我订了两份披萨，一份来自达美乐，一份来自必胜客，最先到达的那个家里就住下了。我的意思是，达美乐的人先到达了，所以我就点了达美乐的。
I think like, no, but didn't you do something, it was curing blindness? Yeah, there was like 10 Karens who got upset and people were like, but there were people, right? Like 10 Karens got upset. I think as long as I think what I'm doing is good and right and helping people like obviously at the scale of our views, you know, that video got 200 million views, of course some subsection is going to be mad. It's just kind of at the, that number is this inevitable that people get happy?
我想，嗯，但是你不是做了一些事情吗？是治疗失明吧？没错，就好像有10个凯伦（Karen）很生气，人们说，但是有人，对吧？就好像10个凯伦生气了。我认为只要我认为我所做的事情是好的、正确的，并且有助于帮助人们，显然从我们的观点来看，那个视频得到了2亿次观看，当然会有一些人生气。这个数字的逐渐增长似乎是不可避免的，人们会因此感到高兴吗？
There's a piece of your business that actually many people probably don't know about outside the commercial part, which is beast philanthropy. Yeah. So, do you know what's the most valuable thing about the size of the food bank you've built and how that works? Sure. So I just, I feel we're talking about it myself, but we essentially just started at charity and then made a YouTube channel where, you know, whatever we do with the money from the charity, we film it so that generates revenue on the back end and obviously those videos go on to raise a lot of money for donations. And so it's just kind of a cycle where we upload a video a week and we were able to build a couple of food banks and feed a couple hundred thousand people. That kind of stuff.
你们的商业中其实有一部分许多人可能在商业以外不知晓，那就是兽医慈善事业。是的。那你知道你们所建的食品银行最有价值的是什么，以及它是如何运作的吗？当然。我个人感觉我们正在谈论的事情，但实质上我们只是创办了一个慈善机构，然后开设了一个YouTube频道，我们会在视频中展示我们用慈善机构的钱做的事情，这样我们就能从中获得收益，而这些视频也能为捐款筹集很多钱。所以这只是一个循环，我们每周上传一个视频，然后我们能够建立几个食品银行，供养几十万人口。就是这样的。
Yeah. You want to talk about the business model in the future? So you have basically this YouTube business. Yeah. And that goal is essentially just maximize growth. Yeah. Just make content people want and get as many views of possible. And as J. Kel said, build distribution and direct it at these old legacy companies. So they're things, but you said you wanted to do things that were just like, it seemed less offline.
是的。你想讨论一下未来的商业模式吗？所以你基本上是做YouTube业务对吧？是的。而你的目标本质上就是最大化增长。是的。只要制作人们想要的内容，并尽可能获得更多的观看量。正如J. Kel所说，建立分销渠道，并将它直接用于这些老旧的传统公司。所以有些事情，但你说你想做的事情似乎比较不像线下业务。
Right? So I'm sure you looked at online things. Yeah. I mean, right now it's just like the reason we started with chocolate is obviously like in the last 50 years there hasn't been any like major chocolate company that has spawned up like Hershey's, Lam Marsh, they're all like 100 years old. And so it's kind of just a sleepy space where they don't really innovate and it's kind of boring and no one really cares. And so obviously eventually we'll do online because it's much easier to get people to download and app the Bibles Local product, but it's just kind of perfect because the shelf space never changed and people want something new. And so, you know, it was easy to take over, you know.
对吗？所以我确定你也看了在网上的一些东西。是的。我的意思是，现在就像我们从巧克力开始是因为在过去的50年里没有出现像赫尔希和兰西这样的主要巧克力公司，它们都已经有100年历史了。所以它只是一个很沉寂的领域，它们没有太多创新，有点无聊而且没人真的在意。显然我们最终会转向线上，因为让人们下载一个Bibles Local产品的应用程序更容易，但现在这样是完美的，因为货架空间从未有所变化，而人们想要新鲜事物。所以，你知道的，接管它是很容易的。
How big is that? How big is that business for you? Can you say? This is our second year. We'll do a couple hundred million. Wow. Okay. Wait. So we just read us guests about the math theory. You said a billion views a month at $5 CPM. So it's $5 million a month for the video. So $6 million a year. And the chocolate bars will do you 200? I mean, we're not really public about it, but it'll do a lot of revenue. I'll figure it out. They'll do something more than a penny.
那有多大？那对你来说是个多大的生意？你能说一下吗？这是我们的第二年。我们将会做几亿。哇。好的。等等。所以我们刚刚读到关于数学理论的消息。你说每个月有十亿次观看，每次观看按CPM 5美元计算。所以视频每月能赚到500万美元，一年达到600万美元。而巧克力棒呢？能给你带来200万吗？我是说，我们对外并不太公开，但能带来很多收入。我会计算出来的。它们会带来不止一分钱的收入。
What do you think about the success of Prime? You know, how do you look at that? Is that sort of- Yeah, they're killing it. I mean, yeah, that's a great case study. It's just, you know. You never look- You never look two years ago you mean revenue, right? Well, I don't know about that, but, or at least I can't say publicly, but I can't say like you never would have thought like, you know, tens of millions of kids or at least millions of kids would be so enthusiastic about a sports streak. You know, I mean, it's crazy the kind of demand they've created. Like, kids literally collect prime bottles and then TikToks go viral showing off their collection of drink bottles that are like $3 or whatever. Is your hand if you got kids that do that?
你对Prime的成功有什么看法？你知道，你是如何看待这个的？这是一种- 是的，他们做得很出色。我的意思是，这是一个很好的案例研究。就是你知道的。你从两年前开始就没有关注过，你是指收入对吧？嗯，我不太清楚，至少我不能公开说，但我可以说，你从来没有想过，你知道，成千上万的孩子，或者至少是数百万的孩子会对一种运动饮料如此热衷。你知道，这是他们所创造的需求是多么疯狂。像，孩子们真的收集Prime的饮料瓶，然后在TikTok上展示他们收集的价值只有3美元或者其他金额的饮料瓶。你如果有孩子这样做的话举手？
Yeah, it's wild. I mean, so prime was great because obviously it's a beverage and the more shelf space you get just naturally, the more sales. But there was more a lifestyle brand they created where just kids felt cool drinking it and to the point where they would buy a 12 pack for like 15 bucks and then sell them for like $6, you know, a bottle at their school, which is like something that happens in almost every school in America. It's crazy still to this day after like a year and a half.
是的，这太疯狂了。我的意思是，Prime非常棒，因为它显然是一种饮料，当然，如果你能获得更多的货架空间，销量自然就会增加。但他们创造了一个更多是生活方式的品牌，孩子们喝它觉得很酷，甚至有些孩子会花15美元买一打（12瓶），然后在学校以6美元一瓶的价格卖掉，几乎每所学校都有这样的事情发生，至今仍然让人难以置信，已经过去了一年半了。
One of the things that I think if you taste prime that it has is a ton of sucralose, right? So it tastes super like bam. Big mouth feel. So here's your thinking on like the line between nutrition versus just taste good for the products you have and the products you want to build.
Yeah. And where do you want to take that? Oh, great. I think that's very important. That's why our chocolate we'll use four ingredients where Hershey's uses nine because obviously since we have this much influence, we don't want to just, you know, make people, whatever we sell needs to be better than what's currently on the shelf or then it's just a net negative, you know what I mean? Better for you, higher quality ingredients, et cetera. So yeah, I mean, in a nutshell, that's kind of how I view it.
我认为，如果你尝过prime，其中一个显著的特点就是它含有大量的三氯蔗糖，对吧？所以它的口感非常好，有很强的味道。所以，对于你现有和想要开发的产品，你对于营养和口感之间的平衡有何考虑呢？
对，你想在这方面达到什么样的目标呢？哦，很好。我认为这非常重要。这就是为什么我们的巧克力只使用四种原料，而好时使用九种原料的原因，因为显然由于我们有这么大的影响力，我们不能只是简单地让人们购买，我们销售的东西必须比目前在货架上的产品更好，否则这只会是一个负面效果，你明白我的意思吗？对你有益，成分也更高质量等等。所以，总的来说，这就是我的看法。
And so what are these other areas and that just make maybe obvious sense if you could snap your fingers and just. Yeah, well, I think the simplest thing, the more I like studied chocolate and see it, like we started with, well, funny enough, we started selling dark chocolate, which 65% of kids in America don't even like. So that was kind of dumb, but I didn't know any better. So I mean, the simplest thing is do milk chocolate, which is what we're getting into and, you know, then just going down and maximizing chocolate, like doing Reese's cups and that kind of stuff. So I. Past shop, I haven't really thought about it because that's basically all I'm thinking about for next year.
那么其他领域又是什么呢？如果你能轻轻一响手指就能明白，那可能是显而易见的。是的，我觉得最简单的事情就是，我愈加喜欢研究巧克力并且看到它的表现。就像我们刚开始的时候，很有趣的是，我们开始销售黑巧克力，而在美国，65%的孩子根本不喜欢黑巧克力。所以那有点儿愚蠢，但我当时不知道更好的选择。所以我觉得最简单的事情就是做牛奶巧克力，这也是我们正在涉足的领域，你知道，然后就是不断去扩大巧克力的范围，比如制作花生酱杯之类的东西。所以我...过去的经验告诉我，我还没有想太多，因为我对明年的计划一直在思考。
Okay. Do you think the candy business can be a billion dollar revenue business? Oh, yeah, of course. I mean, look at Hershey's literally doing 12 billion a year, Mars, tens of billions, all. I mean, in America alone, I think people spend $25 billion a year on chocolate. And there's no one in those companies building a Mr. Beast competitor. I mean, from a brand. There's no one in those companies that build the companies. They're like 100 years old. Yeah. So they're all dead. Yeah.
好的。你觉得糖果业务能成为一个年营收十亿美元的企业吗？哦，当然了。看看好时公司吧，一年销售额就达到了120亿美元，而且玛氏公司更是销售额高达数十亿美元。我是说，在仅仅美国内，人们每年在巧克力上花费了250亿美元。而且在这些公司中，没有人在打造一个与Mr. Beast竞争的品牌。我是说，品牌方面没有人来创建这些公司。它们已经有100年的历史了。是的，所以它们都已经过时了。
So, yeah. How do you. You must have a ton of inbound to do things outside of the Mr. Beast realm, Hollywood, et cetera. How do you sort through all the inbound opportunities and then organize? Because you could, I would suspect, be drowning in opportunity at this point with this level of. Yeah. Well, that's why we are where we are. It's because we just laser, like, focus on one thing for essentially my entire life. And so it's pretty easy. I just say no. Everything. And then, yeah, because it's like, you know, obviously. To make the videos of the caliber we need, it's just like, that's been my obsession for the last 14 years, almost every waking hour of the day, just, you know, obsessing over, you know, every little thing. Like, even simple, like, simple things like when you click on a video, the brightness in the video matters. Like, if it's a little too dark, people are more apt to click off and not watch it, you know, because not everyone has their phone screen brightness.
嗯，嗯。你怎么做呢？我猜你除了“Mr. Beast”领域以外还有很多进展事务，比如好莱坞之类的。你是如何筛选出所有的机会然后进行组织的呢？因为我可以想象，在这个层次上，你可能会被机会所淹没。是啊，那就是为什么我们会有今天的成就。因为我们一直以来都专注于同一个目标。所以这件事情还是相当容易的。我拒绝了所有的一切。然后，是的，因为，你知道，显而易见。为了制作出我们需要的视频，这已经成为我过去14年来的迷恋，几乎是每天醒着的小时都在纠结，纠结于每一个小细节。比如，就像你点击一个视频时，视频的亮度是很重要的。如果亮度稍暗，人们更容易关闭视频而不观看，因为并不是每个人的手机屏幕亮度都是一样的。
You did something with your mouth being open or closed in the thumbnail and it changed a lot. It changed a lot. It changed a lot. It changed a lot. And so it changed a lot. So it changed a lot. It changed a lot. But it changed a lot. It changed a lot. It changed a lot. And so it changed a lot. It changed a lot. It changed a lot. It changed a lot. Well, the problem is whatever I do, a bunch of other people do, and I started opening my mouth in my thumbnails, and it's kind of annoying. And then a bunch of other creators did it, and I was like, okay, we're not doing this anymore. So I switched them back. So everyone else is switching back.
在缩略图中，你的嘴巴是张开的还是闭着的，这改变了很多。它改变了很多。它改变了很多。它改变了很多。因此，它改变了很多。所以它改变了很多。它改变了很多。但它改变了很多。它改变了很多。它改变了很多。因此，它改变了很多。它改变了很多。它改变了很多。它改变了很多。嗯，问题是无论我做什么，一堆其他人也会这样做，我开始在缩略图中张开嘴巴，有点烦人。然后一堆其他创作者也这样做，我就说好吧，我们不再这样做了。所以我又改回来了。所以其他人也在改回来。
What's the budget on each video now? So every two weeks, how much money goes into that video? I don't think it's that crazy, though, because they're getting 100 million views in seven days. So if anything, any other medium outside of social media that got that kind of viewership, their budget would be like 50x. You know what I mean? Absolutely.
现在每个视频的预算是多少？那么每两周有多少钱投入到这个视频中呢？不过我觉得这并不太夸张，因为他们在七天内就能获得1亿次观看。所以如果考虑任何社交媒体之外的其他媒介，如果能获得这种观众数量的话，他们的预算会是原来的50倍。你明白我的意思吗？当然。
You think that you're building a library? Like do you expect that the video that you created, the Olympic Games thing you did a few weeks ago in five years, that will still be, that will have some value 15 years from now? Well, 15, I don't know. But five, yes. Usually, whenever we upload a piece of content, we get a couple million views a month for it. As of right now, forever. But obviously, eventually, it'll probably die off. But they're usually pretty evergreen because right now, because we have the model where we're making money outside of YouTube so I can spend more, it's like, you have this video that's two and a half million dollar budget or like another video that's two and a half thousand dollar budget. And so right now, usually people end up just clicking on the cooler stuff.
你认为自己在建立一个图书馆吗？就像你预期你创建的那个视频，在五年后，你在几周前所做的奥运会项目，在15年后仍然有一些价值？嗯，15年不好说。但五年还是可以的。通常，每当我们上传一段内容时，一个月内都能获得几百万次观看。至少目前是如此，直到永远。但显然，它最终可能会衰退。但它们通常相当持久，因为我们目前的模式是在YouTube之外赚钱，所以我可以花更多。就像你有一个投资250万美元的视频，或者另一个只投资了2500美元的视频。所以目前，人们通常只会点击那些更酷的东西。
And then how do you think about just the axis of going outside the United States? So different languages, different countries. How do you deal with that?
那你如何看待仅仅聚焦于走出美国的轴心？毕竟每个国家有不同的语言和文化。你会如何处理这种情况？
That's the best part. So, as you know, we hired voice actors to dub our videos in every language. I assume a lot of you guys here are content creators and the crazy part is only 10% of the world's speaks English. So if you're content-selling in English, it's pretty hard to obviously reach most of the world. Even sometimes, most people don't prefer it. So if you dub your videos, hire voice actors or whatever, your ship will skyrocket. And so right now, over half of the people that watch my videos don't even speak English, which is pretty crazy.
这是最好的部分。所以，你知道的，我们雇佣了声优为我们的视频配音，每种语言都有。我猜这里有很多创作者，而最疯狂的部分是世界上只有百分之十的人会说英语。所以如果你用英语销售内容，很显然很难触及到大部分世界人口。甚至有时候，大多数人也不喜欢。所以，如果你为你的视频配音，雇佣声优或者做其他工作，你的影响力将迅速上升。而现在，超过一半观看我视频的人甚至不会说英语，这真是相当疯狂。
And I'm talking about the relationship with YouTube and how that's evolved over the years. Because I don't know they anticipated that the footprint of the top creators on YouTube, we get so large. Are they deeply involved in communicating with you? Or are they just like, hey, we're a platform post a video if you like it?
我在谈论与YouTube的关系，以及这些关系如何随着岁月的推移而发展。因为我不知道他们是否预料到了YouTube上顶级创作者的影响力会变得如此大。他们是否深入参与与你们的沟通？还是仅仅是像“嘿，我们是一个平台，如果你喜欢就发布视频”这样的态度？
It's that. Yeah. That's extraordinary to me. Yeah. I kind of like it because no one can say there's favoritism or they're helping us in any way. But I agree, even when I was coming up, people were getting 10 million views of video and that was mind-blowing and their life cycle would be a year and they'd fall off.
就是这样。是的。对我来说，这太不可思议了。是的。我有点喜欢它，因为没有人能说有偏袒或者以任何方式帮助我们。但是我同意，即使在我开始的时候，有些人的视频观看量超过了1千万，那令人惊叹不已，但他们的生命周期只有一年，然后就会退出。
So it's kind of crazy. I don't really know how we ended up giving this big. Was there ever a thought to tell them I need to make a higher minimum per RPM and I'd like to cut a deal with you to hit these numbers and be treated differently?
所以这有点疯狂。我真的不知道我们是怎么做到这么大的，难道从来没有考虑过告诉他们我需要每分钟的最低工资更高，我希望能够与你们达成一项交易，以实现这些数字并得到不同对待的机会吗？
Yeah, the problem would be they'd be like, well, then everyone's going to want that. Because if they do it with me, then they would open the floodgates. They would just tell me it's been less money. Got it. That's interesting. Because no one's forcing me to spend this much money is kind of the problem. Technically, most people don't spend hardly any money. But there was a moment in time where Microsoft started stealing away some YouTubers and folks were their Twitch competitor. Did you get those kind of offers and then how did you evaluate them?
是的，问题在于他们可能会说，那么每个人都会想要这样。因为如果他们和我这样做，那么他们会打开泄洪闸门。他们只会告诉我钱少了。明白了。这很有趣。因为没有人强迫我花这么多钱，这就是问题所在。从技术上讲，大多数人几乎不花任何钱。但有一段时间，微软开始挖角一些YouTuber和他们的Twitch竞争对手。你有没有收到过这些种类的邀请？如果有，你是如何评估它们的？
Well, the problem is like I said at the start, you know, YouTube's where all the viewers are. So it's like, sure, you can get a little bit of money, but ultimately the real game is if you can get a billion views a month for 10 years, you know, then whatever the amount of brands we could build is, you know, insane. Yeah. It is the great success of YouTube that they've hit this level of skill. Exactly. And the features and stuff on that, like YouTube is the only platform right now where you can upload a video in different languages. So if someone clicks my video in Mexico, I'll speak Spanish. Whereas if you click in an American, I'll speak. That feature is in beta right now.
嗯，问题就像我一开始说的那样，你知道，YouTube是所有观众都在的地方。所以，当然，你可以赚一点钱，但最终真正的目标是如果你每个月能够获得十亿次观看10年，你知道，我们可以建立的品牌数量就无法想象了。是的。这是YouTube的伟大成功，他们达到了这个水平的技能。确切地说。而且，YouTube上的功能和其他东西，比如现在YouTube是唯一一个可以上传不同语言视频的平台。所以，如果有人在墨西哥点击我的视频，我就会说西班牙语。而如果你在美国点击，我就会说英语。这个功能目前还处于测试阶段。
Yeah. Well, they've rolled it up to other people. But on TikTok, Facebook, no other platform can you do that. So YouTube's the only place right now where you can actually have a global audience.
是的。嗯，他们已经在其他人身上推广了它。但是在抖音、Facebook上，没有其他平台可以做到这一点。因此，YouTube是目前唯一一个可以真正拥有全球观众的地方。
Do you provide the voiceover person or is that done automatically?
您提供配音人员还是会自动完成？
Yes. And working on an automatic version, I was told. Yeah. For the first or the next two years, they'll probably sound terrible. But of course, at some time in the near future, AI dubbing will, you know, we get hit up about that all the time for the all-in-partness. Right now, I've trained a ton of different voice models. They all sound terrible. But it is, you know, obviously getting better.
是的。而且我听说他们正在开发自动版本的AI配音。是的，可能在接下来的一到两年里，他们的表现可能会很糟糕。但当然，在不久的将来，AI配音肯定会有所改善，你知道的，我们总是被问到这个问题。现在，我已经训练了许多不同的声音模型。它们都听起来很糟糕。但很明显，它们正在逐渐改善。
Can you publish any to see what the viewership looks like?
您可以发布任何内容以查看观众数量吗？
Yeah. AI me versus like real voice actors? We have. And it's usually like, so if it's a one minute video in the retention with normal voice actors, I've been saying so it'd be like 42, but it'll also be a lot of comments like, why does he sound slightly off? So the retention isn't as bad as you would think, but it's still like, you can tell the quality's course lower. Yeah, exactly. Like to, if the thing is like when you're using dubs, you're already at a disadvantage because they can choose to watch someone in their native language or watch you with a guy speaking over your lips. And so if it's not as good as, like, you're already down here a little bit worse. And then if you say, I dubbing it's even worse, like, so, you know, yeah.
是的。我和真正的声优进行比较？我们有这个。通常情况下，如果是一个一分钟的视频，如果有正常声优配音，我会这样说，其中42秒会有很多评论，比如他为什么听起来有些不对劲？所以保留率并不像你想象的那么差，但品质明显下降。是的，就是这样。使用配音已经处于劣势，因为他们可以选择用母语观看还是看着你的嘴巴听一个人说话。所以如果不如之前好，你已经处于更低的位置。而且，如果你说是配音的话，就更糟糕了，所以你知道的，是的。
I think video games are six times the revenue for movies today. If you thought about video games, the folks I've got to see them approach to you and how do you think about the video game in this week? Because you're, you have a lot of audience overlap I got to imagine.
我认为视频游戏的收入是电影的六倍。如果你思考一下视频游戏，我想你肯定遇到过对它们感兴趣的人，并且你对这款游戏怎么看？因为我可以想象你有很多观众会对此感兴趣。
Yeah. To be honest, I tried to build one and then like six months in I was like, oh, these things take years. And then I was like, I've got a little chocolate. So, yeah, that was kind of the extent of, I mean, obviously it's a no brainer because it's much easier just to tell people to download it. Just click the link in the description and download. But I've just found that, I don't know, it's like, I just keep going back to it. Making, you know, confectionary products is just so much more fun and, you know, 100 million people are walking along at every month. And if you don't have a product there, there's nothing for them to buy. And so like, I just want to maximize that getting something in every retailer in America first.
是的，说实话，我试过建立一个产品，但大约六个月后我意识到，这些东西需要数年时间。然后我就灰心了，决定只做一点点小本生意。所以，是的，我的经验有限。很明显，最简单的方法就是让人们下载软件，只需点击描述中的链接进行下载。但我发现，我就是一直执迷于这个领域。制作糖果产品更加有趣，每个月有1亿人在这个领域销售。如果你没有一个产品，就没有任何东西可以让他们购买。所以，我想尽量把我的产品推广到美国的每个零售商那边。
Yeah. One of the, one of the things that you've done is you've mentored younger content creators coming up. Who are people that you look at that are creating things that you think are interesting, whether it's formats or. I'm curious. How many of you guys make content out there? Like anything? Okay. I mean, we do. Yeah. That's a little bit. I guess so. I guess we're going to get for us. Yeah. I mean, our, our viewership on YouTube is embarrassingly small. One of the, one of the things he did first was he ripped apart our thumbnails.
是的，你所做的事情之一就是指导年轻的内容创作者。有哪些人的创作你认为很有趣，无论是格式还是其他方面？我很好奇，在座的你们有多少人制作内容？任何内容都可以。好的，我们做。是的，确实有一点。我猜我们得为此付出一些努力。是的，我的意思是，我们在YouTube上的收视率令人尴尬。他最初做的事情之一就是批评我们的缩略图。
Oh yeah. He said our thumbnails were total shit. I mean, remember when we gave that, we gave that to you. Yeah. So, Joe K here was, I mean, how I told you. Why do you guys like, I mean, clearly, it's working. I think that no one cares about you guys. Sometimes I think the big thing is like the value you guys provide and like that it's a. Should we not close our mouths now and thumbnails? Oh, you should. The mouths are open. Yeah, the mouths are open. I would, I would close. I mean, there's something different about each week of conce- Especially for this age group. Definitely close out. Oh no. I mean, there's something distinctly different about what you do. Every week it's something new. It's something original. We're trying to have a conversation, McLachlan group kind of format. So I think some of those tips don't work, but our audience on YouTube, I think now, will exceed what we're doing in podcasting ultimately because it does seem that people like to watch us and put it on in the background. So we're seeing that. I think we have 380,000. You guys are doing great. So, I remember when you first started it and I was like, oh, this is an interesting combo, but it works. And like, whatever something weird in the world happens, I'm like, oh, I'm going to go see what they think of it. It's like, it's cool. Yeah. We met Jimmy at poker, by the way. Do you think we could do this? No, where do you think this is going to be in 20 years? Well, your podcast? You. I mean, we have an idea where this is going. I don't know where this is in the 20 days. Actually, to be honest, the only thing in front of us right now are the daily from the New York Times, a priest reading the Bible and serial killer podcasts. Serial killer podcasts. It's really not much ahead of us. But did all the podcasts or the news? In podcasting, those are the three ahead of us.
哦，是的。他说我们的缩略图太糟糕了。我是说，还记得我们给你们的那个吗？是的。所以，这位叫乔·K的人，我是说，你知道我是怎么告诉你的。为什么你们要，我是说，显然，它是有效的。我认为没有人关心你们。有时候，我觉得最重要的是你们提供的价值和它是一种......我们现在不应该闭嘴了，缩略图吗？哦，你们应该。嘴巴是张开的。是的，嘴巴是张开的。我会，我会闭上。我是说，每一周都有一些不同的东西，特别是针对这个年龄段。一定要结束。哦不。我的意思是，你们做的事情有一些明显的不同之处。每周都有一些新的东西。我们试图有一种对话的、麦克拉克兰小组的形式。所以我认为其中一些技巧不适用，但我们在YouTube上的受众，我认为现在最终会超过我们在播客中所做的，因为看起来人们喜欢看我们并将其放在背景中播放。我们正在看到这一点。我认为我们有38万的粉丝。你们做得很棒。所以，我还记得你们刚开始的时候，我就觉得这是一个有趣的组合，但它很成功。而且，每当世界上发生一些奇怪的事情时，我都会去看看他们的看法。这很酷。是的。顺便说一句，我们是在打扑克时认识吉米的。你觉得我们能做到这个吗？不，你觉得这会在20年后变成什么样？嗯，你的播客？你们。我是说，我们知道这要去哪里。我不知道这在20天内会发生什么。实话实说，我们现在面前唯一的东西就是《纽约时报》的每日新闻、读经的神父和连环杀人犯播客。连环杀人犯播客。真的没有比我们好多少。但是，所有的播客或新闻都如此吗？在播客领域，这三个是我们的对手。
And just to build on Jay Kal's question, are you being, do you feel pressure to elongate the content? Or have you feel like you've optimized now the amount of time where you maximize viewership? Well, yeah. I mean, that's actually something we've been focused on a lot recently. I think the problem is people are like, we waited two weeks and it was just 15 minutes of content. They actually get annoyed when it's too short. So we're working on elongating it, but not because of like algorithms or anything. It's just like, people just actually don't like waiting two weeks for just 15 minutes of content. Like they want more or more frequent videos. And the problem is the spectacles are so big, it's much easier just to make it longer than do a whole new one to like upload more. So yeah, they're naturally getting longer and longer right now.
只是对Jay Kal的问题进行补充，您是否感到有压力要延长内容的长度？或者您感到您已经优化了时间长度以实现最大的观看量？是的，这是我们最近非常关注的问题。我认为问题在于人们会说，我们等了两个星期，但只给了15分钟的内容，他们实际上会感到烦恼。当内容太短时，他们会感到恼怒。所以我们正在努力延长内容，但并不是因为算法或其他原因。只是因为人们实际上并不喜欢等两个星期只看15分钟的内容。他们想要更多或更频繁的视频。而问题是眼镜视频内容如此庞大，所以比起上传更多视频来说，将视频变得更长更容易些。所以现在它们自然而然地变得越来越长了。
I wonder if you did a behind the scenes on the off week and just had another group because I was watching the one you did where you were all on a, like a raft. Yeah. And you decided to torture your team. You spent seven days on a raft in the ocean. I mean, it was torture. There's painful, but behind the scenes of that done by another group of video editors on the off week, I bet you would do as many views. Yeah, the thing is though, like the mystery is part of what's cool. Like how does this random YouTuber give a million dollars away to someone on the street or like things like that? So part of it is like them not knowing how it's even possible is why it's so interesting and they click on it. If that makes sense.
我在想，如果你在休息的那个星期里做了一个幕后花絮，然后让另一组人来拍摄，因为我看过你们在一个像筏子一样的东西上的拍摄。是的。你们决定折磨你们的团队，在海上的筏子上度过了七天。我的意思是，那是一种折磨。有痛苦，但是如果这其中的幕后花絮由另一组视频编辑在休息的那个星期拍摄完成，我敢打赌会有同样数量的点击量。是的，问题是，神秘感是其中一个很酷的元素。比如，这个随机的YouTuber如何给一个陌生人一百万美元，或者类似的事情？所以其中一部分原因是，观众不知道这是怎么可能的，这就是为什么这么有趣，他们就会点击。如果你懂我的意思的话。
Yeah. Can you talk a little bit about the point of view where folks say content creators on YouTube have an audience and that audience ages out and then they lose that audience and how you continue to be able to grow your audience?
是的。你能谈谈那些认为YouTube上的内容创作者会面临观众日渐老去并失去观众的观点，以及你是如何继续拓展你的观众群体的吗？
Yeah, well, everything is started with. They've gotten older. Yeah, it's just like the problem is like every advice is old. There's no like one size fits all advice. And so like obviously if we're talking to someone who unboxes toys, you know, their audience is going to grow on. There's nothing they can do about it. But you know, for us, we ideally, you know, one day you guys aren't going to be like, oh, my kid loves you. You'll be like, I also like your content. But we try to make content that, you know, no matter what age you are, you'll enjoy it. So usually they don't go. Who you're personally watching piece. Yeah. Oh, more than I would thought. Oh, yeah.
是的，嗯，一切都是从开始的。他们都变老了。是的，就像问题一样，每个建议都是老掉牙的。没有一种适合所有人的建议。所以，显然，如果我们和一个拆箱玩具的人交谈，他们的观众会不断增长。他们对此无能为力。但是，对于我们来说，理想情况下，有一天你们不会再说“我的孩子喜欢你”，而是说“我也喜欢你的内容”。我们努力制作的内容是不论你年龄多大都能享受的。所以通常他们不会关注你个人正在观看的东西。是的。哦，比我想象的还要多。哦，是的。
Alright, everybody. Should we be down with it? At the time it's 25 seconds. Oh, we went over. We went over to the next year. We went over to the next year. Well, you can stay up here if you want. We're going to take questions from the audience. I'll take your question from the audience. All right. I flew out here for this. Let's do some work. I got the question. Raise your hand. How do you stay consistent with executing so frequently? I think it's the hardest thing for us. I'll repeat it. I'll repeat it.
好了，大家。我们应该同意吗？此刻是25秒。哦，我们超时了。我们超过了到了下一年。我们超过了到了下一年。好吧，如果你愿意，你可以留在这里。我们将从观众中提问。我会回答你们观众的问题。好的。我为了这个飞过来了。让我们开始工作。我听到了问题。请举手。你们如何保持经常执行的一致性？我认为这对我们来说是最困难的事情。我会再重复一遍。我会再重复一遍。
Yeah, so we asked, how do you stay so consistent with what? With your execution. So incredible execution. So hard. The spot on all of my data. Yeah. He said, how do you be so consistent with execution, spot on all the time? So the thing is you just have to obviously just train great people because, you know, if you're doing everything yourself, eventually you're going to burn out, get different interests, blah, blah, blah. And so I actually, my top people, I bought a house and we all lived together for years. I just kind of trained them to think like me and see the world like me. And so my top probably 12 people, 95% of the time, if you ask them something and ask me, and different rooms, we'll give the exact same answer. And the other 5% of the time will just be very slightly different.
是的，所以我们问过，你是如何保持这样的一致性的？指的是你的执行力。如此出色的执行力。非常困难。对我的所有数据都是准确无误。是的。他说，你是如何保持如此一致的执行力，每次都准确无误？事实上，你必须明显地培养出优秀的人才，因为如果你一切都自己做，最终你会筋疲力尽，对不同的兴趣产生了兴趣，等等。所以实际上，我最优秀的人，我为他们买了一座房子，我们一起生活了几年。我只是教导他们像我一样思考，看待世界。因此，我的顶级人员中，大概有12个人，在95%的时间里，如果你问他们一个问题并问我同样的问题，我们在不同的房间里，我们会给出完全相同的答案。而另外5%的时间会有微小的差异。
I was thrown away at video because you were unsatisfied with it. Oh, of course. That happens all the time. Yeah. So out of 10 videos, how many would be the cost? Well, the thing is like, if you want to build viewership over time, if you want to go from 10 million to 20 million views of video to 30 million views of video, you just have to get it where every time they show up, they're happy. They feel like they got value out of it. It's like it was worth their time and investment. So yeah, if something's not good and they click on it, then they're less likely to click on future videos. So you can only, yeah, to grow viewership like that, it has to be. Want to take a second one? Yeah, take one. Go right here.
我因为你对视频不满意而被抛弃了。哦，当然。这种情况经常发生。是啊。那么在十个视频中，大概有多少会被扔掉呢？嗯，问题是，如果你想逐渐增加观众数量，从1千万观看次数到2千万观看次数，再到3千万观看次数，你必须让每次观众看到视频时都感到满意。他们觉得从中获得了价值，觉得这值得他们投入时间和关注。所以，是的，如果视频质量不好，点击量就会下降，观众们就不太可能点击以后的视频了。所以要想增加观众数量，视频质量必须要过关。要不要再拍一次？好的，再来一次。就在这里。
When I hear you talk, it's amazing. You're very affected. You've also accomplished a lot of it. It's curious how you keep your, how you keep your ego. Yeah. Thank you. You repeat the question. I don't know how to repeat that one. Not as easy as it looks. I'll tell you, don't do it. I'd like to know how you're a normal person and you stay so authentic given this incredible family. Keep your humility. Yeah, how do you keep your humility? The beauty of it is I usually spend 99% of my time in my studio, so I don't really, like the 100 million number on the video just looks like pixels on a screen. Like I don't really experience it that much. So I think that's kind of the best part.
当我听到你说话时，真是太神奇了。你的表现非常成功，取得了很多成就。不过，你如何保持自己的自尊心，这实在令人好奇。是的，谢谢你。你重复了问题。我不知道该怎么再问一遍。这并不像看起来那么容易。我告诉你，别做这个。我想知道你是如何成为一个正常人，又如何在这个不可思议的家庭背景下保持真实和谦逊的。是的，你是如何保持你的谦逊的？最美妙的是，我通常会在我的工作室中度过99%的时间，所以实际上并没有真正感受到视频上一亿的数字，像是屏幕上的像素一样。所以我认为这是最好的部分。
How do you walk through an airport these days or walk, you know, through a city? It is pretty crazy, huh? I was really worried about getting you here. I kept asking them how are we going to get him through LAX? I don't understand. Well, that's the thing is you throw a hood on and wear some glasses. And you're pretty good. And you just don't talk out loud or anything like that. Yeah. Same thing. That would be great.
现在怎样在机场或城市里行走？是挺疯狂的，对吧？之前我真的很担心把你带到这里来。我一直问他们我们怎么带他穿过LAX？我不明白。嗯，关键是你戴上帽子，戴上眼镜。然后就可以了。只是不要大声说话之类的。是的，同样的方法。那太好了。
Keep it up for Jimmy Donaldson. Thank you. It was fun. That was awesome. Please talk to me. I'm going home. I'm going home. I'm going home. I'm going home. I'm going home. I'm going home. I'm going home.
继续加油吧，吉米·唐纳森。谢谢你，很有趣。太棒了！请和我聊聊天。我要回家了。我要回家。我要回家。我要回家。我要回家。我要回家。我要回家。
Brain man, David Saffler. I'm going home. I'm going home. Oh, yeah. And it said we open-sourced it to the fans and they've just got crazy with them. Rob you ask. I'm the queen of K-pop. I'm going home. I'm going home. I'm going home. I'm going home. What? What? I'm going home. Besties are all over the city. That's why I got to get a wish in your driveway. Since I expected it all over the city. Oh, man. My half-a-jazz your old meeky ass voice. We should all just get a room and just have one thing you, George, because it all just looks like this like sexual tension. We just need to release that now. What? You're the beek. What? You're the beek. Beek. What? We need to get merges. I'm going home. I'm going home. I'm going home. I'm going home.
大脑人，大卫·萨夫勒。我要回家了。我要回家了。哦，是的。而且它说我们将其开源给粉丝，他们对此疯狂了。罗布，你问。我是K-pop的女王。我要回家了。我要回家了。我要回家了。我要回家了。什么？什么？我要回家了。最好的朋友遍布整个城市。这就是为什么我必须在你的车道上实现一个愿望。因为我预计会在整个城市中找到它。哦，天哪。我的一半爵士你那个自以为是的声音。我们应该都找个房间，只有一件事你，乔治，因为它看起来都像是性紧张。我们现在需要释放一下。什么？你是鸟嘴？什么？你是鸟嘴？鸟嘴。什么？我们需要合并。我要回家了。我要回家了。我要回家了。我要回家了。