Hot Takes — The New App Store Small Business Program
发布时间 2020-11-18 19:44:08 来源
摘要
Apple announced its new App Store Small business program which reduces fees from 30% to 15% for apps making less than $1m per year. We discuss the potential impact of this new program and what it means for app developers.
Here's what we cover in the episode:
(1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!)
(4:39) 97% of developers using RevenueCat qualify for the program.
(7:13) What this means for ad spend, CAC, and LTV ratios.
(9:26) Doing the math: How much of a difference can this really make?
(14:16) 97% of developers are affected by this change — representing only 5% of all App Store revenue.
(18:56) What happens if you cross the $1M revenue threshold?
(26:00) The $1M “magic number”; the 85/15% split.
(36:35) How Apple could help different types of businesses succeed in the App Store; Kindle.
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