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This is Ford Pro™ | Ford Pro - YouTube

发布时间 2022-08-14 00:00:00    来源

中英文字稿  

Growing up here on the ranch, I never knew that it was going to be like this and what we were going to be doing. I just always wanted to be a farmer to be able to do this for my career and have my children want to do too. I'm a lucky man to have this happen.
在农场长大的我,从来不知道会是这样的情况,我们会做些什么。我只是一直想成为一个农夫,以便以这个作为我的职业,并让我的孩子也有这样的愿望。我是一个幸运的人,能够实现这个愿望。

I was five or six and it was frost protection and my dad took me with him. I'd get out of the truck and I'd run into the vineyard with the flashlight and I'd check the thermometer and we did that all night.
我五六岁的时候,是为了防止冰霜而去的,我爸爸带我一起去。我会从卡车上下来,拿着手电筒跑进葡萄园,然后去检查温度计,我们整晚都在这样做。

My husband Warren and I started debt and ranch in 1963. I'm fourth generation, sixth generation, Sonoma County farmer.
我的丈夫沃伦和我在1963年开始了我们的农场和牧场负债生活。作为索诺玛县的第四代农民,我是第六代农民。

When we started hearing about Ford coming out with an actual work truck, the idea of electrifying our fleet, that was a game changer twist. There may be a time where our whole entire fleet is electric. I have no idea but that could very well happen here. It's the way of the future. You have to be able to change. That's the only way you're going to improve and we're doing that.
当我们开始听说福特要推出一辆真正的工作卡车时,为我们的车队电气化的想法,这是一次游戏规则改变的转折点。也许会有一个时刻,我们整个车队都是电动的。我不知道,但这很有可能会发生在这里。这是未来的发展方向。你必须要有改变的能力。这是你提高的唯一方式,而我们正在做到这一点。

Ford has been the commercial vehicle leader nearly my entire adult life. On city blocks, loading docks and farms around the world. Ford trucks and vans are at work and the men and women behind the wheel are getting a job done. Their work might not make the headlines but they make our world run.
福特几乎是我整个成年生活中的商用车辆领导者。无论是在城市街区、装卸码头还是农场中,福特的卡车和货车正在工作,车辆驾驶员正在完成工作任务。他们的工作可能不会登上头条新闻,但他们让我们的世界运转起来。

Today our commercial customers are going through an unprecedented change in their business. We're hearing from not just CEOs but local governments and businesses of all sizes who see the promise of electric and digital vehicles but know it's a very complex shift. They want to work with a single trusted partner, not cobble together a bunch of different services to help them get this transition right.
如今,我们的商业客户正在经历一场前所未有的业务变革。我们不仅收到了来自首席执行官的反馈,还有来自各个规模的地方政府和企业的反馈,他们看到了电动和数字化车辆的前景,但也意识到这是一次非常复杂的转变。他们希望与一个值得信赖的合作伙伴合作,而不是将各种不同的服务拼凑在一起,以帮助他们正确进行这种转型。

That's why we formed Ford Pro to help simplify our commercial customers transition to an electric connected future. The magic is actually combining physical service with the software together. The team at Ford Pro designed a fully integrated digital system, purpose built for business to help them keep track of their vehicles, improve safety and better serve their end customers. For electric vehicles, it will tell the fleet managers how, when, and where to charge.
这就是我们成立Ford Pro的原因,以帮助简化我们商业客户向电动互联未来转型的过程。魔力实际上是将实体服务与软件结合在一起。Ford Pro团队设计了一个完全集成的数字系统,专为业务而构建,帮助他们跟踪车辆情况,提高安全性并更好地为终端客户服务。对于电动车辆,它将告诉车队经理如何、何时和在何处进行充电。

We're investing billions in electrifying our work vans and trucks along with a complete charging solution, combining a hundred years of know-how with leading edge technology. And in the US, we're working with hundreds of local contractors to build state-of-the-art facilities that will be among the largest electric vehicle and battery manufacturing plants in the world. We're aiming to be the number one producer of electric trucks and vans.
我们正投资数十亿美元在我们的工作货车上实施电气化,并提供完整的充电解决方案,结合百年的专业知识和领先的技术。在美国,我们正与数百个当地承包商合作建设世界上最大的电动车和电池制造厂之一。我们的目标是成为电动卡车和货车的首屈一指的生产商。

We're not only giving our customers the best afford, we're partnering up with other best-in-class providers like Salesforce to give plumbers, electricians, caters and landscapers new digital tools so they can run their business from anywhere. No more sticky notes under the sun visor. This is the heart of our work, being always on for these customers, not just when they buy their vehicle. That's the power of Ford Pro.
我们不仅向客户提供最优惠的待遇,还与Salesforce等最佳供应商合作,为水暖工、电工、餐饮师傅和园林设计师提供新的数字工具,让他们可以在任何地方经营业务。不再需要在遮阳板下使用便签纸。这是我们工作的核心,永远对这些客户保持跟踪,并不仅仅是当他们购车时。这就是Ford Pro的力量。

Our relationship that we have with Ford has been ongoing for decades. We provide energy services to over 10 million customers. We fix overhead lines, we fix gas mains, we service steam pipes. One of the biggest challenges is to ensure we have the data we need for us to make informed decisions. So we have three separate systems that maintain our fleet and it becomes very challenging when we have to consolidate the data. If there was a system that can actually centralize the report and combine all three systems together, it would definitely simplify fleet operations tremendously.
我们与福特公司建立的关系已经持续了数十年。我们为超过1000万客户提供能源服务。我们修复高架线路、修复燃气主管道、维护蒸汽管道。其中一个最大的挑战是确保我们拥有所需的数据,以便我们做出明智的决策。因此,我们有三个独立的系统来维护我们的车队,当我们需要合并数据时,这变得非常具有挑战性。如果有一个系统能够实际上集中报告并将这三个系统整合在一起,无疑会极大地简化车队运营。

The trucks and vans our customers love and depend on are a critical component of Ford Pro but they're just the beginning. We recognize commercial and government customers need more. These customers have had to piece together vehicle, software and service solutions, making it really difficult to leverage the power of fully connected vehicles to improve productivity. So Ford Pro built a comprehensive solution that encompasses hardware, software and services and champions the transition to electric, a one-stop shop for fleets across all sizes and industries, built by Ford, backed by Ford and the end.
我们的客户喜爱并依赖于我们的卡车和货车,这是福特Pro的关键组成部分,但这只是个开始。我们认识到商业和政府客户需要更多。这些客户必须将车辆、软件和服务解决方案拼凑起来,这使得利用完全连接的车辆提高生产力变得非常困难。因此,福特Pro打造了一个包括硬件、软件和服务的综合解决方案,并推动过渡到电动化,为各个规模和行业的车队提供一站式购物,由福特建造、由福特支持,到此为止。

This also includes the underserved small business market. Fleets of 50 vehicles are less represent about 50% of the industry. The brain of this system is Ford Pro Intelligence, a cloud-based platform built on our broad knowledge as the leader in the full-size truck and van market. It updates with real-time data, continuously gets smarter and integrates Ford Pro vehicles, telematics, charging, service and financing.
这也包括未受到足够关注的小企业市场。拥有50辆以下车辆的车队约占该行业的50%。这个系统的核心是Ford Pro Intelligence,这是一个基于我们在全尺寸皮卡和面包车市场领先地位的广泛知识所构建的云平台。它会不断通过实时数据更新,逐渐变得更加智能,并整合Ford Pro车辆、远程监控、充电、服务和融资等。

We're building always on relationships with customers and simplifying their fleet operations with easy to use dashboards and it works beyond Ford vehicles. Ford Pro customers can also access our on-the-ground support network. Over 650 commercial vehicle centers in the US offering special services designed just for them. And 9 out of 10 of them are EV certified and can service both gas and electric vehicles.
我们正在与客户建立稳定的关系,并通过易于使用的仪表板简化其车队运营,而且不限于福特车辆。福特专业客户还可以访问我们的现场支持网络。美国有超过650个商用车中心,为他们提供专门设计的特殊服务。其中90%具备电动车认证,可以为汽油和电动汽车提供维修服务。

Plus, we now have hundreds of mobile service vans which means we come to you. At Ford Pro, we are keeping track of uptime. How often vehicles are operational and making money for the businesses they serve. For too long it's been kind of an abstract concept. Ford Live is our connected uptime system that combines data, digital tools and human support to get vehicles back on the road. Since it's rollout in the United Kingdom, we have tracked thousands of additional days of vehicle uptime. And now we are piloting similar services in North America and as the vehicles become more and more connected, the ability to fine tune that uptime gets even better and better.
此外,我们现在有数百辆移动服务货车,这意味着我们会来找你。在福特专业版,我们一直在关注运营时间。车辆运营的频率和为其服务的企业创造的利润。长期以来,这一概念一直有点抽象。福特智能化系统是我们的互联运营时间系统,它结合了数据、数字工具和人员支持,以使车辆重新上路。自从在英国推出以来,我们已经追踪了数千天的额外车辆运营时间。现在,我们正在北美开展类似的服务试点项目,随着车辆的连接越来越紧密,优化运营时间的能力也越来越好。

To take it a step further, businesses need help with this giant transition to connected and electric fleets. But switching to electric vehicles without a charging strategy is not going to work. Many others say there's one partner for this, one select provider for that's like picking one gas station chain. Not really very useful. And if you can't integrate all that together as a seamless piece of business, it's frankly extremely frustrating. Another pro charging offers a fully integrated, deep-o home and public charging solution so that customers don't have to piece it together from a variety of disparate partners. We do detailed analysis, talk through effective charging and data management and create customized solutions. From there we design, install and operate the infrastructure and we are constantly optimizing usage and energy. These are the rich vehicle insights that you can only get from our telematic solutions reaching into the vehicle knowledge with how that product is being used every day.
为了更进一步,企业需要在连接和电动车队的巨大转型中获得帮助。但是,如果没有充电策略,转换为电动车辆是行不通的。许多人说,对于这个问题有一个合作伙伴,这个问题有一家专门提供商,就像选择一个加油站连锁店那样简单。但实际上并不怎么有用。如果您无法将所有这些无缝整合成一个商业整体,那确实非常令人沮丧。还有一个充电专家提供了完全集成的家庭和公共充电解决方案,使客户不必从各种不同的合作伙伴中自行拼凑。我们进行详细分析,讨论有效的充电和数据管理,并创建定制解决方案。然后,我们设计、安装和运营基础设施,并不断优化使用和能源。这些是您只能从我们的遥测解决方案中获得的有关车辆详细信息,了解产品的日常使用情况。

And on average, customers turn over 10 to 15 percent of their fleets per year. They'll have gas and diesel old and new vehicles for a long time. We're making this all easier and less complex for customers. This is a revolution in the industry. When you look at the amount of emergency vehicles on the road that are powered by Ford, they're doing something right. I'm a doctor, I don't know about vehicles, right? But I do know that people who come and spend the time to observe her activity, which Ford did, makes all the difference in the world. They actually listen to us, which is critical to a fleet operation. They take back all the suggestions that we provide them. We see the changes that we are requesting. So listening to us, having two-way communications without Ford reps, is critical. Ford's the market leader for a single reason. We know what our customers need and then we obsess to deliver it. We see more work get done across more vocations than anyone else in the industry. It's because we know how complicated their jobs are. We have 125,000 fleet customers, far more than any of our competition. But the amazing part is we don't really count the numbers. What we count is business impact. Are we helping customers transform?
平均而言,客户每年更换车队的百分之十到十五。他们会处理很长一段时间的旧和新的汽油和柴油车辆。我们正在为客户简化和减少复杂性。这是行业的一场革命。当你看到路上由福特提供动力的应急车辆数量时,他们做对了什么。我是一名医生,对车辆不太了解,对吧?但我知道那些来花时间观察她活动的人,包括福特在内,产生了举世瞩目的差异。他们真正听取我们的意见,这对车队运营至关重要。他们接受我们提供的所有建议。我们看到我们提出的改变。因此,倾听我们,进行与福特代表的双向沟通至关重要。福特之所以是市场领导者,有一个原因。我们知道客户需要什么,然后我们全力以赴交付。我们在各行各业中完成的工作比其他任何行业都多。这是因为我们知道他们的工作有多么复杂。我们有125,000个车队客户,比任何竞争对手都多得多。但令人惊奇的是,我们并不真正计算数量。我们计算的是业务影响。我们是否帮助客户实现转型?

Many businesses are ready to make the transition to electric and connected vehicles, but the planning process is so complicated. More than half of small and medium fleet owners are stuck in this analog world. They're bogged down in paperwork without dated tools. Our research shows that the total cost of ownership can drop anywhere from 10 to 20% just by using connected fleet management solutions. At Ford Pro, we're reinventing the entire customer experience. It's a new tech-enabled approach. Our Ford Pro solutions teams design the right solution for each business, big or small, and help them understand how to design and manage these modern fleets. Working closely with our dealers, providing them with expert know-how in areas like charging, data, and digital services. And then once they're up and running, our team supports them. Ford Pro is purpose-built with a singular mission to help commercial and government customers be more productive.
许多企业已经准备好转向电动和互联汽车,但规划过程非常复杂。超过一半的小型和中型车队所有者陷入了这个模拟世界。他们被繁琐的文件工作和过时的工具所困扰。我们的研究显示,只需使用互联车队管理解决方案,总拥有成本就可以降低10%至20%。在福特职业号(Ford Pro)中,我们正在重新定义整个客户体验,采用新的技术驱动方法。我们的福特职业号解决方案团队为每个企业(大或小)设计合适的解决方案,并帮助他们了解如何设计和管理这些现代车队。我们与经销商密切合作,在充电、数据和数字服务等领域为他们提供专业的专业知识。一旦运行起来,我们的团队会给予他们支持。福特职业号目标明确,致力于帮助商业和政府客户更加高效。

100% of our work happens somewhere else. So we need to transport our technicians, our product, our tools to the job site to people's homes to get the job done. It is very important to keep all the vehicles up and running. Every time a vehicle is down due to just routine maintenance or a repair issue that we need to be addressed, it is downtime. To keep them all up and running takes a lot of diligence. Checking the fluid levels, checking their mirrors, checking their lights, checking their tires and right down any issues during the day. It's been a very difficult undertaking to move that into a digital system, which is one of my tasks to do.
我们的工作都发生在其他地方。所以我们需要将我们的技师、产品和工具运送到工作地点,也就是人们的家中,以完成工作任务。保持所有车辆的正常运行非常重要。每当车辆因例行维护或修理问题而停工时,就会产生停工时间。保持所有车辆正常运行需要非常谨慎。每天需要检查液位、镜子、灯光和轮胎,并在白天记下任何问题。将这些信息输入到数字系统中一直以来都是一项非常困难的工作,而这正是我要完成的任务之一。

I think at the end of the day, reliability is key. Do I wish to have a tool that can manage a lot of this processes for me? I will say yes. Ford Pro Intelligence is the digital gateway for smart fleet managers who want to lower their total cost of ownership, helping save their business time and money. It covers every area the customer needs to be productive. We've taken our flagship tool, Ford Pro Telematics and integrated it with our new charging software to offer a single solution. Our vehicles come ready to connect with an embedded modem and also wish with any non-Ford vehicles in their fleet when equipped with a plug-in device. This flexible architecture is where new services and products can be developed, so that you can log in there and you can see all the elements of your productivity in one spot.
我认为,说到底,可靠性是关键。我是否希望有一种工具可以帮助我管理这些过程?我会说是的。福特Pro Intelligence是智能车队经理的数字门户,他们希望降低总拥有成本,帮助节省时间和金钱。它涵盖了客户需要提高生产力的所有领域。我们将我们的旗舰工具福特Pro Telematics与我们的新充电软件集成,提供了一个统一的解决方案。我们的车辆可以通过嵌入式调制解调器连接,当配备插件设备时,还可以与车队中的任何非福特车辆进行连接。这种灵活的架构可以开发新的服务和产品,这样您就可以登录其中,看到您的所有生产力元素都集中在一个位置。

We want to reimagine the entire experience of owning a Ford, both inside and outside the vehicle. That requires us to leverage and continue to build on our platform, a technology stack, if you will, on which we can build these experiences and connect our customers to an entire ecosystem. So all of those capabilities that make someone more productive with how they use a vehicle are now able to be delivered in ways that we couldn't even imagine if we had to do it with traditional electrical and mechanical systems. And with over the air software updates, all of these capabilities will continue to evolve and expand long after the vehicle is purchased and delivered. We are committed to learning with customers and we want to make their vehicles better able to support their business over time.
我们希望重新构想拥有一辆福特车的整个体验,无论是车内还是车外。这要求我们利用并继续构建我们的平台,一种技术堆栈,通过它我们可以构建这些体验,将我们的客户连接到一个整个生态系统。因此,所有能够使人们在使用车辆时变得更加高效的功能,现在都可以以我们以前无法想象的传统电气和机械系统无法实现的方式进行交付。而通过空中软件更新,所有这些功能将在车辆购买交付后继续发展和扩展。我们致力于与客户一起学习,并希望使他们的车辆能够随着时间推移更好地支持他们的业务。

The stresses of the job are very demanding on anybody in the emergency profession. It's done dark, it's done in the cold, it's done in extreme heat. Our vehicles are extremely important to us. When the call comes in, they need to handle well, they need to respond well, they need to drive well. My main concern about electrifying our fleet is that performance once we're dispatched and there are things that I think we're all trying to tackle. Do our facilities have the electricity to provide for charging five vehicles at a time? We're going to have to have infrastructure upgrades to prep. You know, little things like we can obviously provide charging here, but it makes more sense if they're in an electrified vehicle that there's charging parameters at their home facility as well. So how do we tackle that?
紧急职业的工作压力对任何人都是非常严峻的。工作可能在黑暗中进行,可能在寒冷中进行,也可能在极热的环境中进行。对于我们来说,车辆非常重要。当接到呼叫时,它们需要良好的操控性、反应能力和行驶性能。我对我们车队电气化的主要关注是在派遣后的性能,我认为有些问题我们都在努力解决。我们的设施是否有足够的电力同时为五辆车充电?我们需要升级基础设施来进行准备。我们当然可以在这里提供充电设施,但如果他们使用的是电动车,他们的家庭设施也需要有充电条件,这样更有意义。那么我们该如何解决这个问题?

Every vehicle we build is designed and engineered by a team of people who are obsessed with creating a product our customers can trust to make their businesses thrive. And now the all-electric F150 Lightning Pro, the eTransit and Mac E will deliver on everything our customers have come to expect from Ford. But making the decision to go electric is just the first step. Let us be clear, electric vehicles and a customer's charging plan cannot be separated. One cannot work without the other. We help customers through the entire journey to plan, deploy and operate their electric fleet. Ford Pro offers its own integrated end-to-end system. Commercial vehicles with the right charging infrastructure, software and services working together. What does that mean for our customers? It means one dashboard, one place to monitor and manage vehicles, fleet charging and energy management and one building invoice with an employee plug-in at the depot on the road or even at their own home. We can track the amount of energy used by charging work vehicles at home and report that back to the business for reimbursement. On the road fleets have access to tens of thousands of charge plugs including thousands of DC fast charge plugs on the nationwide Blue Oval charging network. This flexibility will be the difference between how much a business saves and how reliably the fleet operates.
我们构建的每一辆车都是由一支痴迷于打造能让我们的客户企业蓬勃发展的产品的团队设计和工程师。现在,全新的电动F150闪电Pro、eTransit和Mac E将交付客户对福特的期望。但是,决定转向电动车只是第一步。让我们明确一点,电动汽车和客户的充电计划是密不可分的。两者缺一不可。我们帮助客户规划、部署和运营他们的电动车队的整个过程。福特Pro提供自己的一体化端到端系统,商用车辆配备适当的充电基础设施、软件和服务相互配合。这对我们的客户意味着什么?意味着一个仪表板,一个地方监控和管理车辆、车队充电和能源管理,一个建筑物发票,包括车队车辆在车场、路上甚至是在家里的插电。我们可以追踪家中充电工作车辆使用的能量,并将其报告给企业以获得报销。在路上,车队可以使用数以万计的充电插座,包括全国范围的蓝橡树充电网络上的数千个直流快充插座。这种灵活性将决定一个企业能节省多少成本,以及车队运营的可靠性。

Electric power trains are enabling us to create new innovative experience through our customers like never before such as pro power on board to power a job site or intelligent backup power to put emergency power back into their small businesses in the event of an outage.
电动动力系统使我们能够以前所未有的方式为客户创造新的创新体验,例如通过职业动力系统为工地供电,或通过智能备用电源在停电时为小型企业恢复应急电力。

And let's not forget the cavernous mega power front on the F-150 Lightning Pro. They provide an incredible 400 litres of washable and lockable storage capability and can charge tools or other electronics with 2.4 kilowatts of power. We have put these vehicles and their batteries through the rigorous testing that all the built for tough vehicles go through so they are ready to work hard.
还有别忘了F-150 Lightning Pro前部的巨大超强动力。它们提供了令人难以置信的400升可清洗和可锁定的储存能力,并且可以通过2.4千瓦的功率为工具或其他电子设备充电。我们已经对这些车辆和它们的电池进行了所有“为艰苦工作而构建”的车辆所经受的严格测试,确保它们能够努力工作。

And we have been very deliberate in our vehicle design so they will blend seamlessly with their gas and diesel counterparts in any fleet offering upfitting compatibility, a shared parts and service network and shared fleet management tools all at great value. Electrification requires a combination of two unique skill sets. One understanding vehicles and building vehicles at scale and the other technology team that understands software, telematics, energy management. What Ford Pro has done is brought those two together to deliver a seamless solution for our customers.
我们在车辆设计方面非常谨慎,以便它们能够与燃油车辆或柴油车辆完美融合,并具备适应任何车队需求的升级兼容性。同时,我们提供共享的零部件和服务网络,以及共享的车队管理工具,所有这些都具有很大的价值。电动化需要两种独特的技能组合:一方面是对车辆的理解和大规模制造能力,另一方面是对软件、遥测和能源管理的技术团队的理解。Ford Pro将这两个技能融合在一起,为我们的客户提供了无缝解决方案。

Electric rates work differently than gas or diesel fuel. The charging management looks at things like temperature, the time of day and the routes. The cost for a customer can be higher or lower depending on where they live, when the vehicle is charged, how fast it's charged and how much it's charged.
电费和汽油或柴油燃料的费用计算方式不同。充电管理考虑的因素包括温度、充电时间和路线。顾客的费用会根据他们所在的地区、充电时间、充电速度和充电量的不同而有所增加或减少。

As you can imagine this can get complicated really fast so you can do that with one vehicle but when you get a few hundred vehicles and all of them leaving and arriving at different times it creates a need for a very sophisticated algorithm and that's what we ended up creating. Without a fully integrated solution, electricity costs can become a financial burden rather than the benefit our customers expect to see from day one. Our technology helps them get the most miles from every charge.
正如你可以想象的,这可能会变得非常复杂,所以你可以用一辆车来做到这一点,但当你有几百辆车,它们都在不同的时间离开和到达时,就会需要一个非常复杂的算法,而我们最终就是创造了这个算法。如果没有一个完全集成的解决方案,电力成本可能会变成客户从一开始就期望看到的好处,而不是负担。我们的技术帮助他们获得每次充电的最大里程。

We are all in on Ford Pro, we see the potential for enormous growth and we're investing whatever takes to serve our customers. These digital electric vehicles are some of the most awesome vehicles we've ever made and we're working with our customers hand in hand to make this once in a generation shift a complete success.
我们完全支持福特智能出行(Ford Pro),我们看到巨大增长的潜力,并愿意投资一切来服务我们的客户。这些数字化电动车辆是我们制造的一些最棒的车辆,我们正在与客户紧密合作,以使这个一生仅有的转变取得完全成功。

Ford's always been about helping build a better world and helping people pursue their dreams. That's Ford Pro. We exist to power the growth and productivity of our customers, small business owners, large enterprises, local governments, their workers and drivers. We all depend on them to make our communities run.
福特始终致力于帮助建设一个更美好的世界,并助力人们追寻他们的梦想。这就是福特智能商务服务部门(Ford Pro)的目标。我们的存在是为了推动客户(小型企业主、大型企业、地方政府、员工和司机)的增长和生产力,我们都依赖他们使我们的社区运行顺畅。