John Deere: Centuries of Farming Innovation [Business Breakdowns, EP. 30]
发布时间 2023-08-23 09:43:07 来源
摘要
Today, we are breaking down John Deere. With a history dating back almost two centuries, Deere has been a mainstay in the agriculture industry for generations. And despite its rich history as an incumbent, Deere is also on the leading edge of technology and innovation in ag-tech.
Our guest is Matt Coutts. Matt comes from a multi-generation family of farmers, and brings a unique ability to connect finance and farming. During our conversation, we discuss what the ag ecosystem looks like today, what drives farming economics, and why Deere holds such a strong competitive advantage that seems to only be growing.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here: https://www.joincolossus.com/episodes/51435659/coutts-deere-centuries-of-farming-innovation
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Show Notes
[00:00:00] - Introduction
[00:03:04] - [First question] - What Matt does as a farmer and where he spends his time
[00:03:54] - How big the global crop production and agriculture industry is
[00:05:48] - Key considerations in production efficiency with such a large market
[00:08:15] - John Deere’s role in the global agriculture industry
[00:08:58] - Deere’s business model and how they generate revenue
[00:10:14] - What farmers tend to buy and how distribution works
[00:12:06] - How a farmer traditionally thinks about their business
[00:13:18] - Some of the large machine purchases that a farmer needs
[00:14:11] - What a combine does and its role in crop production
[00:14:53] - The landscape and types of family farms
[00:15:57] - Whether or not farmers can earn above industry returns through any cycle
[00:18:18] - The role Deere plays in controlling variable costs to improve returns
[00:20:38] - The things Matt’s most focused on as a farmer and how Deere optimize outcomes
[00:22:48] - Brand loyalty and mixing and matching machines from different brands
[00:24:55] - What precision agriculture actually means
[00:27:55] - Overview of a harvest and how Deere equipment interacts with it
[00:31:16] - Unit economics and how their recurring relationship generates profit
[00:34:01] - Interpreting data, who owns the data, and digital agriculture analytics
[00:35:55] - What enables Deere to generate such large margins as an industrial manufacturer
[00:40:35] - Is Deere a higher-priced product than its competitors?
[00:41:16] - Recent acquisitions and what it says about their growth
[00:43:17] - The John Deere API and potential third party integration
[00:44:28] - Will farmers even be physically operating machinery in the future?
[00:46:35] - Lessons learned as a builder and an investor from John Deere’s story
#businessbreakdowns #johndeere #podcast
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