Shopify: The E-commerce On-Ramp - [Business Breakdowns, EP. 01]
发布时间 2023-08-23 17:44:17 来源
摘要
Today we will be diving into Shopify. We cover the revenue model of Shopify's different business units by using Apple as a guide, how it monetizes different derivatives of merchant success, and Shopify's philosophy, culture, and role in global commerce.
To help us break down Shopify, I'm joined by co-host Zack Fuss and our guest Alex Danco, who works on the Money team at Shopify.
For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://www.joincolossus.com/episodes/85946038/danco-shopify-the-e-commerce-on-ramp
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Show Notes
[00:00:00] - Introduction
[00:03:03] - [First question] - What Shopify is as a product
[00:04:58] - Product pillar 1: Core[00:06:58] - Product pillar 2: Merchant services[00:09:02] - Product pillar 3: Ecosystem
[00:11:04] - Product pillar 4: Shop
[00:13:08] - The evolution of commerce with the rise of the internet
[00:20:01] - Differences between high and low-trust commerce
[00:24:48] - The role of friction and trust in stakeholder variety
[00:29:18] - Overview of all four product pillars’ business models
[00:32:10] - Shopify App Store
[00:33:16] - How Shopify competes and partners with their competitors
[00:35:53] - Shop Pay expands to Facebook and Instagram
[00:37:49] - Key areas where Shopify will continue to grow across their product pillars
[00:41:52] - Affirm, Klarna, Afterpay
[00:42:56] - Potential pitfalls of having such a high self-imposed quality bar
[00:44:12] - Conway’s law[00:44:12] - Aggregators versus platforms
[00:52:35] - Unique marketing aspects for Shopify’s sales and marketing with their subscription model
[00:55:37] - Shopify: A StarCraft Inspired Business Strategy
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