Behind the IHOb Marketing Campaign
发布时间 2018-08-15 11:50:09 来源
摘要
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. Hosted on Acast. See acast.com/privacy for more information.
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