YouTubers Sold Out. Again.
发布时间 2023-07-14 19:00:26 来源
摘要
YouTube sponsorships have gone too far. YouTubers have gone from pitching questionable products and products with terrible value to pitching full-on scams. Likely the best example of this is the finance niche where influencers have pitched multiple bankrupt crypto brokerages, NFTs, and crap coins but it wasn’t always like this. 10 years ago, sponsorships were focused on actually providing viewers with value but now it’s just a shameless money grab and it’s no wonder why. The amount of money that these sponsors offer is just downright ridiculous so more and more YouTubers have sold out. There are a select few YouTubers with good sponsorship integrations though. The key to a good sponsorship integration is for the average viewer to get value from the sponsorship even if they don’t watch the sponsored portion. How is this possible? Well, the sponsorships should directly improve the production quality of the video and make it a better experience overall. This video explains the difference between good sponsorships and bad sponsorships and how the YouTube sponsorship space got so bad.
Socials:
https://www.instagram.com/hariharan.jayakumar/
Discord Community:
https://discord.gg/SJUNWNt
Timestamps:
0:00 - The YouTube Sponsorship Crisis
2:47 - Good Sponsorships
5:40 - Bad Sponsorships
9:00 - Ugly Sponsorships
11:23 - A Breaking Point
Resources:
https://pastebin.com/zhY1V8gA
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