Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life | The Tim Ferriss Show
发布时间 2018-11-21 17:00:12 来源
摘要
Sign up for my free "5-Bullet Friday" newsletter: https://go.tim.blog/5-bullet-friday-yt/ Every Friday, I send out an exclusive email with the five coolest things I’ve found (or explored) that week. It could include exclusive giveaways or chances to interact with me, books, gadgets, albums, articles, new hacks/tricks, and — of course — all sorts of weird stuff I dig up around the world.
Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.
His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.
Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.
In this episode, we explore many topics, including:
How Seth deals with overwhelm
How Seth chooses projects
How to say “no” to the unimportant and set boundaries
Long work vs. hard work
The world’s worst boss
How to find your “smallest viable audience”
Non-marketing books that are master classes in great marketing
Crafting April Fool’s jokes
And much, much more…
Enjoy!
00:00 Start
05:35 Dealing with overwhelm
11:22 The world’s worst boss and the altMBA.
14:18 The CEO of you
17:59 Long work vs. hard work
26:22 Desert sabbatical
27:13 Self-imposed deadlines
29:28 Authenticity is overrated. What’s better?
30:54 Saying no
36:29 Charging for your services
42:32 Price is a story
45:40 Seth’s policy for writing book blurbs
49:24 Why Seth wrote his latest book
53:57 Smallest viable audience
58:52 Highly niche businesses
1:02:42 Charging appropriately
1:08:08 The three-sentence marketing promise template
1:10:10 Hooking people without being unique
1:12:45 The yo-yo union
1:17:48 Ethically giving people what they want
1:19:10 Remembering Jackson Pollock and not his brother Charles
1:24:01 Marketing to the most important person
1:28:08 The single best-written April Fool’s joke on the Internet
1:35:34 “But” versus “and”
1:36:57 Current events, book recs, parting thoughts
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About Tim Ferriss:
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running.
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