How Kenny G Created Busch Light’s Super Bowl Serenade | Forbes
发布时间 2022-02-13 10:57:58 来源
摘要
How do you jazz up a 40-year-old jingle for a Super Bowl ad worth millions?
Make it smooth. That’s why Busch Light recruited legendary saxophonist Kenny G for its 2022 Super Bowl ad, during which the the king of smooth jazz puts a new spin on an old classic.
Inspired by Busch’s 1979 ad “Head For The Mountains,” the new ad—which debuted on Monday—opens by showing two friends drinking beer to the tune of the original commercial’s jingle, when the larger-than-life spirit of Kenny G shows up to perform his own jazzy spin on the song. It will air in dozens of regional markets during Super Bowl LVI before airing nationally later in the year. It is one of many that parent company Anheuser-Busch is planning to run during the big game for brands including Budweiser, Bud Light Next, Michelob Ultra and Cutwater, among others.
With his 15 seconds of Super Bowl stardom, Kenny G—whose real name is Kenneth Gorelick—turns a country ballad into a jazzy solo that feels very him.
Read the full story on Forbes: https://www.forbes.com/sites/martyswant/2022/02/01/how-kenny-g-king-of-smooth-jazz-created-busch-lights-super-bowl-serenade/?sh=1df0df43339f
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
GPT-4正在为你翻译摘要中......