How The $17,000 Gold Apple Watch Changed Apple Forever
发布时间 2021-04-12 19:00:00 来源
摘要
Apple released the Apple Watch Edition alongside the original Apple watch way back in 2015. Originally, the Apple Watch Edition got a significant amount of criticism and backlash for its ludicrous price of $10,000 and $17,000. However, since then most people have forgotten about the Apple Watch Edition and Apple even discontinued the product. Despite this though, the Apple Watch Edition changed the direction of Apple forever. After the Apple Watch Edition, Apple would continue experimenting with high-priced products such as the AirPods, the monitor stand, and the iPhone pro series. This allowed Apple to continue revenue and profit growth despite decreasing unit sales. Eventually, though, this strategy would start to stall as people simply wouldn't buy into the constantly increasing prices. As a result, Apple would pivot to the services business where they have been extremely competitive. They would also make their iPhone lineup much more diverse and affordable. In the meantime, Apple continued to release various clout products like the AirPods Pro Max that upheld the premiumness of the Apple brand in the market. This video explains how the Apple Watch Edition led Apple to play a double game between maintaining an elite brand image while also being extremely competitive with their real money markers.
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Timestamps:
0:00 - Apple Watch Edition
0:30 - Statement Pieces
1:58 - Apple Watch Edition Failure
4:03 - The Edition Experiment
9:04 - New Apple Paradigm
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