People Mocked Google For Buying Motorola. It Was Their Best Acquisition.
发布时间 2022-11-23 20:00:03 来源
摘要
Remember Motorola? In the early 2000s, they made those super popular flip phones that everyone seemed to have. While Motorola phones were quite appealing back in the day, after the launch of the iPhone, their popularity basically fell off a cliff. Motorola tried pivoting to smartphones themselves, but this wasn’t all that successful. Considering this, you wouldn’t expect that someone like Google would even consider acquiring this company much less for $12.5 billion. On paper, this ended up being a massive loss as Google would end up selling Motorola just a few years later for just $2.9 billion. But, if you look deeper, you’ll see that this was actually one of Google’s best acquisitions. You see, Google didn’t buy Motorola for their hardware business. Google bought Motorola to acquire its intellectual property. This was crucial in defending against Apple and Microsoft who were suing Google for Android. Motorola would very much help Google in defending Android. Not to mention, it didn’t cost them that much out of pocket when you factor in tax write-offs and the 22,500 patents they got to keep. This video explains the story of Google acquiring Motorola and why Motorola was by far Google’s most underrated acquisition.
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Timestamps:
0:00 - The Motorola Disaster
2:40 - Launching Android
5:13 - Legal Onslaught
8:05 - Defending Android
10:24 - Victory
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Resources:
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