Making or Breaking Innovation
发布时间 2009-08-24 18:03:44 来源
摘要
HOW MARKET REBELS MAKE OR BREAK INNOVATION - In this seminar Professor Rao discusses how 'market rebels' perform a dual role - they establish new industries, niches, and cultural styles but can also thwart radical innovations. In either case, they rely on "hot causes" and "cool mobilization" techniques.
Recorded: January 28, 2009
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