Heidi Roizen: Looking for Motivation and "Skinny Songs"
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摘要
Heidi Roizen, MBA '83, discusses the motivation behind creating Skinny Songs; music, as her producer said, "for fat chicks". Finding herself overweight, she discovered that motivational songs for weight loss weren't available.
Her takeaways from creating songs to motivate women to lose weight?
1. Don't go in the music business
2. The creative process was fun
3. She learned the difference between poetry and lyrics
4. You can not promote a weight loss product and be overweight
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