Dean Garth Saloner: Role of Social Media in Marketing
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摘要
Dean Garth Saloner of the Stanford Graduate School of Business introduces the panel discussion on leveraging social technology to make a difference. The public session was part of the GSB marketing course, the Power of Social Technology. A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
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