Design for the Ripple Effect: How a Small Act Leads to Big Change
发布时间 2010-06-04 16:30:26 来源
摘要
Drawing on research in social psychology, Professor Jennifer Aaker, General Atlantic Professor of Marketing, discusses the idea of rethinking happiness. How do you design for an environment that allows for happiness (rather than designing to 'be happy' or 'get happy')?
One key is designing for the ripple effect, which is based on the idea that small acts can create big change. What are small acts that you could do that would create meaning and impact? Professor Aaker tells the story of how a small group of friends and family harnessed social media to help find a bone marrow match for Sameer and Vinay.
Excerpt from "Happiness is Miserable: Here's Why"
http://faculty-gsb.stanford.edu/aaker/index.html
http://faculty-gsb.stanford.edu/aaker/pages/CoursesPoSTmedia.html
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