Dueling Professors: Jennifer Aaker and Dave Aaker in Conversation
发布时间 2010-06-05 01:10:49 来源
摘要
Dave Aaker, vice chairman of Prophet, a global consultancy, and Prof. Jennifer Aaker take on the shifting role of marketing. The two, father and daughter, discuss their respective research on brand, marketing, giving and social media - as as well the impact they have had on each other. Dave Aaker is professor emeritus of the Haas School of Business, UC Berkeley.
http://faculty-gsb.stanford.edu/aaker/
http://www.prophet.com/about/management/aaker.html
March 9, 2009
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