Zappos' Hsieh: Building a Formidable Brand
发布时间 2010-10-14 18:07:34 来源
摘要
Related Story: http://www.gsb.stanford.edu/news/headlines/Zappos_10_15.html
Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand.
Zappos.com, Inc.: www.zappos.com
Designing Happiness, MKT 555 media: http://faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html
Center for Social Innovation podcast: http://sic.conversationsnetwork.org/
Stanford University's Entrepreneurship Corner: http://ecorner.stanford.edu/
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