Alan Mulally of Ford: Leaders Must Serve, with Courage

Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great. Related article: http://goo.gl/9eXZx More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8 Chapters Introduction: A Leap From Airplanes To Autos http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=0m01s The Branding Of Ford: A Worldwide Venture http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=3m01s Student Participation: Bailing Out Ford http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=5m44s The Ford Vision Past And Present http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=9m54s Production And Investment Vs. Demand http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=13m05s Student Q & A: Transportation Solutions For The Future http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=14m30s Student Q & A: Ford's Survival Sets An Example http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=18m03s The Google Car: Who's In Charge? http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=22m27s Student Q & A: The Ford Turnaround http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=24m49s The New Job: Day One And Beyond http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=33m59s There Are No Mistakes: Testifying Before Congress http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=37m13s Student Q & A: American Car Manufacturer, A Global Concern? http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=41m45s Student Q & A: The Return Of The Ford Worker http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=43m54s Student Q & A: The Ford App? http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=47m15s Student Q & A: The Right Credit Helps Sell The Car http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=49m10s

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