The Evolution and Growth of MercadoLibre
发布时间 2011-03-08 23:02:03 来源
摘要
Related Link: http://www.gsb.stanford.edu/news/headlines/galperin_entrepreneurship_2011.html
Marcos Galperin, founder of MercadoLibre, tells the story of the founding of the company and its growing pains in the early days.
This talk was organized by the Center for Global Business and the Economy at the Graduate School of Business as part of the Global Speaker Series.
Chapters
1. Introduction: The Start of Mercado Libre 0:09
2. Mercado Libre: An Overview 4:27
3. Doing Business in Latin America 9:38
4. The Mercado Libre Marketplace 12:55
5. Question: Why the Jump in Paid Listings? 15:43
6. The Payments Platform 18:07
7. Mercado Clics & Shops 22:03
8. Mercado Vs. E-Bay Model 25:20
9. Secret Investments from E-Bay 27:51
10. Keeping the e-Commerce Marketplace Open 30:34
11. Question: Is the Amazon Model Feasible in Latin America? 33:44
12. Question: Common Mistakes in Starting a Business? 34:43
13. Question: Barriers to Business? 38:00
14. Question: What Was the Major Focus? 40:12
15. Commerce Everywhere 42:31
16. Overcoming Barriers to Commerce 44:53
17. Running as Fast as You Can 47:00
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