Using Social Media to Develop a Personal Brand

BEST (Brands, Experience and Social Technology) addresses the questions: How do leading organizations create compelling brands and connect through experiences? As today's savvy consumers are increasingly participating in brands (rather than merely receiving their messages), how do companies foster better experiences, conversations and relationships - with both their employees and customers? Moreover, how do you harness social media to build and amplify a brand? MC Hammer spoke to this last question to the class, with a particular focus on building a personal "brand" or reputation.

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