A Social Media Love Story

Jennifer Aaker, General Atlantic Professor of Marketing, and co-author of the best-selling book The Dragonfly Effect, shares research on time, money and happiness. She focuses on questions such as: How can small acts create infectious action, and how can such effects be fueled by social media? What actually makes people happy, as opposed to what they think makes them happy? Related Links: https://gsbapps.stanford.edu/facultyprofiles/biomain.asp?id=52182959 http://www.dragonflyeffect.com/blog/

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