Using People's Irrationality To Do Good
发布时间 2012-04-13 00:53:46 来源
摘要
Identifying effective obesity treatment is both a clinical challenge and a public health priority. Can monetary incentives stimulate weight loss? Leslie John presents a study that examines different economic incentives for weight loss during a 16 week intervention.
Leslie John presented at the "The Science of Getting People to Do Good" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
Related Links:
http://csi.gsb.stanford.edu/special-event-science-getting-people-do-good
http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facId=589473
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