Jennifer Aaker: Small Acts, Big Change
发布时间 2012-12-07 04:15:58 来源
摘要
Jennifer Aaker, General Atlantic professor of marketing, explains the key design principles that can transform small acts into big change.
Learn more about Jennifer Aaker: http://faculty-gsb.stanford.edu/aaker/index.html
Learn more about professor Aaker's research: http://faculty-gsb.stanford.edu/aaker/pages/research.html
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