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Jennifer Aaker: Small Acts, Big Change

发布时间 2012-12-06 20:15:58    来源

摘要

Jennifer Aaker, General Atlantic professor of marketing, explains the key design principles that can transform small acts into big change. Learn more about Jennifer Aaker: http://faculty-gsb.stanford.edu/aaker/index.html Learn more about professor Aaker's research: http://faculty-gsb.stanford.edu/aaker/pages/research.html

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