Leslie Blodgett: How to Succeed in the Beauty Business
发布时间 2013-02-19 18:48:28 来源
摘要
Leslie Blodgett shares the advice that helped her grow a small cosmetics maker into a thriving public company that was acquired by Shiseido in 2010 for $1.7 billion. She is executive chairman of Bare Escentuals and the creator of the bareMinerals make-up line. Blodgett appeared at the Stanford Graduate School of Business as a guest speaker for professor Jennifer Aaker's class "The Power of Story in Business" on January 29, 2013.
Who is your biggest role model? 0:06
What are the first steps for women who want to start own their own businesses? 0:16
What does it take to succeed in the beauty industry? 0:40
How do you decide when to take risks? 1:13
What's your most important advice for women entrepreneurs? 1:34
Learn more about Leslie Blodgett: http://www.bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/default/Experience-Show?cgid=BE_SUB_MEET_LESLIE
Learn more about professor Jennifer Aaker's class "The Power of Story in Business": http://stanford.edu/class/gsbgen542
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